Hollywood, Health & Society The Hollywood, Health & Society is a program at the USC Annenberg Norman Lear Center that provides entertainment industry professionals with accurate and timely information for health storylines through expert consultations and briefings, panel discussions and online tip sheets. Funded by the Centers for Disease Control and Prevention, e California Endowment, e Bill & Melinda Gates Foundation and the Health Resources and Services Administration Division of Transplantation and Poison Control Sentinel Program, the program recognizes the profound impact that entertainment media have on individual behavior and works to encourage accurate health messages in popular entertainment media like daytime and primetime TV shows and telenovelas. For more information, please visit www.usc.edu/hhs. for The Norman Lear Center Health Awards e Norman Lear Center is a multidisciplinary research and public policy center studying and shaping the impact of entertainment and media on society. From its base in the USC Annenberg School for Communication, the Lear Center builds bridges between faculty who study aspects of entertainment, media and culture. Beyond campus, it bridges the gap between the entertainment industry and academia, and between them and the public. For more information, please visit www.learcenter.org. USC Annenberg School for Communication Located in Los Angeles at the University of Southern California, the USC Annenberg School for Communication is among the nation’s leading institutions devoted to the study of journalism and communication, and their impact on politics, culture and society. With an enrollment of more than 1,900 graduate and undergraduate students, USC Annenberg offers Bachelor’s, Master’s and doctoral degrees in journalism, communication, public diplomacy and public relations. For more information, please visit www.annenberg.usc.edu.

The Centers for Disease Control and Prevention e Centers for Disease Control and Prevention is recognized as the leading federal agency for protecting the health and safety of people at home and abroad, providing credible information to enhance health decisions and promoting health through strong partnerships. For more information, please visit Awards Ceremony www.cdc.gov. Writers Guild of America, West Los Angeles, California October 2, 2008

Hollywood, Health & Society (800) 283-0676 [email protected] www.usc.edu/hhs

USC ANNENBERG The Sentinel for Health Awards

The Sentinel for Health Awards recognize exemplary Previous Recipients achievements of television storylines that inform, educate and motivate viewers to make choices for healthier and safer 2000 Daytime Drama lives. For many loyal viewers, television dramas and comedies “Viki’s Breast Cancer,” One Life to Live provide both entertainment and information about disease, 2001 Daytime Drama injury and disability. A compelling storyline that demonstrates “Raul’s Diabetes,” The Young and The Restless risky behavior and consequences, or shows how to avoid risk, 2002 Daytime Drama can benefit millions of viewers and their loved ones. “Tony’s HIV,” The Bold and The Beautiful

Each entry is screened by Hollywood, Health & Society staff 2002 Pioneer for Health “Bert’s Pap Smear,” Guiding Light/Agnes Nixon for eligibility. Qualifying entries are evaluated in two rounds of judging. In the first round of judging, each storyline is 2003 Daytime Drama reviewed for accuracy by a panel of topic experts who take the “Neil’s Alcoholism,” The Young and The Restless following into consideration: 2004 Daytime Drama “Lily and Kevin: The Danger Within,” The Young and The Restless * How the health problem can be prevented 2004 Primetime Drama * How a character’s choices affect his/her health or safety “Choice,” Law & Order: SVU * What causes the health problem and how it impacts the lives and relationships of characters 2004 Primetime Minor Storyline * Common myths about the health issue “Heartbeats and Deadbeats,” Strong Medicine * Which characters are at greatest risk for the health problem 2004 Primetime Comedy * Professional standards and practices observed by health care “No More Wire Hangers,” One on One providers 2005 Daytime Drama “Autism Spectrum Disorder Storyline,” All My Children Finalists from the first round of judging are reviewed by a panel of invited experts from public health, academic, 2005 Primetime Drama “Volcano,” Without A Trace dvocacy and entertainment organizations. The entries are evaluated on the following criteria: 2005 Primetime Minor Storyline “Leaps of Faith,” 7th Heaven

* Potential benefit to the viewing audience 2005 Primetime Comedy * Entertainment value “Prescription for Trouble,” George Lopez

2005 Telenovela “Graciela Refuses to Have Cancer,” Anita, no te Rajes

2006 Daytime Drama Research on Primetime and Daytime “Lucinda’s Breast Cancer,” As The World Turns Television Viewers 2006 Primetime Drama “Harvest,” Numb3rs Key findings from the 2005 Porter Novelli HealthStyles surveys reveal that more than half of regular primetime 2006 Primetime Minor Storyline drama/comedy viewers (those who watch two or more times “BRCA – Breast Cancer Risks,” ER a week) learned something about a health issue or disease 2006 Primetime Comedy from a TV show. About two-thirds of African American and “The Kidney Stays in the Picture,” George Lopez Hispanic regular viewers reported learning something new. 2006 Telenovela Nearly one-third of regular viewers took one or more actions “Don Pedro’s Diabetes,” Amarte Así as a result of a TV health storyline, with African Americans and Hispanics reporting action more often than Whites and 2007 Daytime Drama women viewers reporting action more often than men. “Patrick’s HIV Scare,” General Hospital Discussion is the most common response to TV storylines, 2007 Primetime Drama but viewers also report that they did something or told “I Think We Should Have Sex,” Friday Night Lights someone else to do something to prevent a problem, called 2007 Primetime Minor Storyline a hotline number for more information, or visited a doc- “Oh, the Guilt,” Grey’s Anatomy tor or a clinic. These findings are part of an ongoing study conducted by CDC and USC to evaluate the impact of TV 2007 Primetime Comedy “My Friend With Money,” Scrubs health storylines on viewers through the Porter Novelli HealthStyles surveys. Summaries are available at: 2007 Telenovela “Con Dominio Total,” Así es la Vida http://www.cdc.gov/healthmarketing/entertainment_education/ healthstyles_survey.htm. The Sentinel for Health Awards

Awards Ceremony Writers Guild of America, West Martin Kaplan, PhD The Director of the Lear Los Angeles, California Center, Martin Kaplan, holds the Norman Lear Chair in October 2, 2008 Entertainment, Media and Society. He is a research professor and former associate dean at the USC Annenberg Welcome School for Communication. A Neal Baer, MD summa cum laude graduate of Executive Producer, Law & Order: SVU Harvard, a Marshall Scholar to Cambridge University and a Stanford PhD, he was Introductory Remarks Vice President Walter Mondale’s chief speechwriter Martin Kaplan, PhD and deputy Presidential campaign manager; a Disney Norman Lear Chair in Entertainment, Media and Society, Studios vice president of motion picture production; USC Annenberg School for Communication and a film and television writer and producer. Director, Norman Lear Center

Everett M. Rogers Award for Achievement Sandra de Castro Buffington Sandra de Castro Buffington, in Entertainment-Education David Poindexter MPH is the Director of Founder and Former President, Hollywood, Health & Society, a Population Communications International program of the USC Annenberg Norman Lear Center. Sandra is known for her award-winning Sentinel for Health Awards Presentation work in global health and social and Panel Discussion transformation. She spent 20 Martin Kaplan, Sandra de Castro Buffington years working internationally, and Awards Recipients and five of those years were spent in residence overseas. Formerly Associate Faculty of The Johns Hopkins Bloomberg School of Public Health and a past Board member of the Pan American Health and Education Foundation, she was Vice President of CEDPA and Senior Communication Advisor with the USAID Office of Population.

David Poindexter David Poindexter is the founder and former president of Population Communications International (PCI). He has a long history of developing effective entertainment raising discussion in a way that encourages viewers to think differently about subjects on which they may have held long-standing, but unexamined beliefs. He mobilized the producers and creators of numerous primetime U.S. television shows and he has shared this successful model with broadcasters in developing countries across the globe. At the time of David’s retirement, senior management from PCI put all efforts into helping Bill Ryerson launch the Population Media Center. David currently serves as its Honorary Chair. The Sentinel for Health Awards

Awards Finalists

Daytime Drama Primetime Comedy

“Barbara’s Cancer Story,” As The World Turns(CBS) “Lynette’s Cancer,” Desperate Housewives (ABC) Writers: Jean Passanante, Courtney Simon, Leah Laiman, Writers: Marc Cherry, Bob Daily, Matt Berry, Joey Murphy, Lisa Connor, David A. Levinson, Peter Brash, Susan Dansby, John Pardee, Alexandra Cunningham, Lori Kirkland Baker, Cheryl L. Davis, Richard Culliton, Lisa Kohn, Leslie Nipkow Susan Nirah Jaffee, Dahvi Waller Judges’ Comments: “Excellent Judges’ Comments: “Excellent discussion of side effects … Very portrayal of the psychological effects compelling and good overview of of cancer on the patient, family and treatment … Exhibits model phy- friends … Well performed … Great sician behavior: gives the patient portrayal of how friends and the opportunity to ask questions family react to a loved one with and consider treatment options cancer … Positive. Very human … … Good depiction of emotional Very compassionate and insightful. stages … Excellent portrayal of what a patient goes through in Well written … Showing the effects of cancer on others in one’s terms of not taking for granted the activities of daily living.” family is very valuable … Nice mix of sad and funny. Touching.”

Telenovela “Something Coming,” Desperate Housewives (ABC) Writers: Chuck Ranberg, Anne Flett-Giordano, Joe Keenan, “Construction Safety Storyline,” Pecados Ajenos (Telemundo) John Pardee, Joey Murphy Writer: Eric Vonn Judges’ Comments: “Shows drug Judges’ Comments: “A clear seeking behavior and problems that message, realistic scenario, and occur interpersonally and physi- a focus on occupational safety cally (withdrawal). Emphasizes and health … The storyline does the need for treatment … Well an excellent job of portraying written. The deception of addiction the problem and consequences is well covered … Good to show a of fall protection and ladder caucasian man dealing with safety … The show is engaging. addiction. Drugs are not solely the realm of minorities … Great It creates suspense and builds towards a climax … The issue of depiction of the difficulties of beating addiction … Good discussion safety is clearly made important to the actors and to the audience of how a major health issue really affects a family.” … Job safety is a critical issue. Ladder safety is a strong visual example.” Primetime Minor Storyline

Children’s Programming “In Which Addison Finds a Showerhead,” Private Practice (ABC) “The Vision,” Lincoln Heights (ABC Family) Writers: Shonda Rhimes, Marti Noxon Writers: Kathleen McGhee-Anderson, Anthony Sparks Judges’ Comments: “Excellent Judges’ Comments: “The piece. It encourages parents to talk major elements of the storyline with their children at young ages – community connectedness, … Positive messages about seeking faith involvement and parental professional medical care for STDs relationships – are factors that … Good job showing the respon- protect against violence and sibility that parents need to take gangs … Lots of good prevention … Good messages to parents … strategies and protective factors Entertaining … Good, explicit health message about STDs, … This show is groundbreaking … Beautifully written and filled sexual responsibility and medical care, condoms, and patient with hope … Fantastic to see diversity on TV … Important confidentiality. Good sex talk.” long-form drama about gang violence centered in a family frame- work … Demonstrates the power of community in the face of adversity.” The Sentinel for Health Awards

“In Which Cooper Finds a Port In His Storm,” “Betrayal,” Law & Order (NBC) Private Practice (ABC) Writers: Richard Swesen, Gina Gionfriddo Writer: Lauren Schmidt Judges’ Comments: “The Judges’ Comments: “Sheds light on mental health issue of bound- the law and epidemic of baby aban- ary violations is presented in a donment … Shows both the positive very balanced way … Good and and negative endings to birthing at balanced depiction of a complex home and using safe surrender … mental health issue … Interest- Excellent topic … Beautiful. Safe ing discussion of law and ethics haven is a wonderful concept. Excel- … The mental health issues are lent health message … Positive mes- presented realistically, not ‘sugar-coated’ … The program depicts sage to women that safe haven for newborns is an important refuge a balanced view of the issue allowing the viewer to form an for them to be aware of.” opinion.”

“A Bend In The Road,” Without A Trace (CBS) “Piece of My Heart,” Grey’s Anatomy (ABC) Writers: Diego Gutierrez, Amanda Segel Writer: Stacy McKee Judges’ Comments: “The Judges’ Comments: “Perinatal portrayal of the heart recipient as HIV transmission rate is accurate a beautiful, healthy teenager gives and well presented to the parents … organ donation a very positive Well written and informative … model. Organ donation saves Debunking the belief that passing lives … The storyline uses health HIV to one’s baby [is inevitable] is information wisely in depicting nicely explored … Good interperson- the effects of one’s choices with al drama … The [health] message regards to relationships between characters … The donor family’s comes across clearly and accurately … Love the speech by Izzie … emotions are very real and add dramatic moments … The writers Important information for the audience is told dramatically.” do not exaggerate nor use inaccurate information on organ dona- tion to develop and present a compelling story.” Primetime Drama

“The Right Stuff,” House (FOX) “Abby’s Alcohol Relapse,” ER (NBC) Writers: Doris Egan, Leonard Dick Writers: Virgil Williams, David Zabel, Joe Sachs Judges’ Comments: “Presents a Judges’ Comments: “Very rare disease in an interesting context realistic portrayal of alcohol … An accurate depiction and diag- addiction with the health message nosis … Provides clear information being increased through aware- about symptoms, treatments, and ness and realization of signs, causes … Presents the information symptoms, and that you can’t in a way that makes it clear this is a recover alone … Frighteningly rare disease, and not something that powerful. Compelling … Good the average person should worry about.” long-term look at an alcohol problem … Entertaining framework … Drives home the fact that alcoholism is a continuing battle … Very believable. This is very well done and comprehensive.” “Walt’s Lung Cancer,” Breaking Bad (AMC) Writers: Vince Gilligan, Patty Lin, Peter Gould, George Mastras, J Roberts Judges’ Comments: “Very emo- tional and grounded. This is very re- alistic … A positive description and portrayal of the side effects, family response and coping … Very realistic and detailed discussion throughout … Good depiction of the middle class struggle with the high cost of medical care … Very good dramatization … Treatment scene is gripping and sickeningly realistic. Insurance angle is extremely powerful.” The Sentinel for Health Awards

Round One Judges Round One Judges (cont.) Round Two Judges

Centers for Disease Control and National Cancer Institute: Daytime, Primetime and Children’s Prevention: Brenda K. Edwards, PhD Categories: Yusuf Ahmed, BM Brooke Hardison Wang, MPH Lisa Cho Allen, The Media Project Martha E. Alexander, MA, MPH Kimberly Martin, MS Elizabeth A. Bancroft, MD, SM, Tessa M. Allen, MPH Mike Miller, MPH Los Angles County Department of Vern P. Anderson, PhD, CPE Julia N. Soulakova, PhD Public Health Dana B. Barr, PhD Vaurice Starks, BS Deborah Glik, ScD, UCLA School of Catherine Beaucham, MPH Public Health Jacquelyn Bertrand, PhD Jennifer Holland-Still, American Partner Organizations: Federation of Television & Radio Rebecca Bitsko, PhD Maria del Pilar Gil, Project Cuddle Beverly A. Bohannon, MS, RN Artists Daniel M. Hernandez, BA, Project Maria Iacobo, MS, USC School of Law Catherine Burckhardt Cuddle Maggie Kelly Byrne, BA Donna Kanter, AB, MA, The Kanter Sandra Madera, BA, OneLegacy Company, Inc. / The Academy of Tania Carreon-Valencia, MS, PhD Debbe A. Magnusen, Project Cuddle Sascha Chaney Television Arts & Sciences Talea Magnusen, Project Cuddle Doe Mayer, USC School of Cinematic William Cibulas, Jr., MS, PhD Glenn M. Matsuki, OneLegacy Angelika Claussen, PhD Arts Tenaya Wallace, MPP, Donate Life Cornelia Pechmann, PhD, MBA, MA, Charlton Coles, PhD Hollywood Stacy de Jesus, MPH University of California, Irvine Marya Weil, RN, CCTC, St. Joseph Laurie A. Trotta, Strategic Marketing & H. Pamela de la Cerda, MPH Hospital Alan D. Dowell, ABJ Communications Susan Dugan, BA Taira Duncan, MPH Telenovela Category: Holly H. Fisher, MS, PhD Paula Amezola, MPH, USC Norris Allison Friedman, MS Comprehensive Cancer Center Jennifer S. Galbraith, PhD Margaret Avila, MSN, MS, RN/NP, Kim Gehle, MD, MPH Mt. St. Mary’s College Howard Goldberg, PhD Rosa Barahona, Hispanos/Latinos Melissa A. Habel, MPH Unidos Por La Salud Amanda M.G. Harney, MPH Russell A. Bennett, MBA, CHIE, Patrick B. Harris III, BS, MPA United Healthcare Gail Hayes, MS Carl J. Kravetz, MS, MBA, Cultural Sarah K. Heaton, MPH Asset Management Inc. Jennie Johnston, BBA Soccoro Serrano, MA, Kaiser Joanne Klevens, MD, MPH, PhD Permanente Tracy Mann, MA Jennifer Mark, MPH Vel S. McKleroy, BSW, MPH Montrece McNeill Ransom, JD, MPHc Ann O’Leary, PhD Georgina Peacock, MD, MPH Ruth Perou, PhD Thomas A. Peterman, MD, MSC Judith R. Qualters, PhD Faye Rice, MPH Manuel Rodriguez, MS Lisa M. Romero, DrPH Renee J. Saunders, MSW Jenny Sewell, MPA Alison Spitz, RN, MPH Pamela G. Tucker, MD The Sentinel for Health Awards

Sentinel Awards Group Special Thanks Research Team

Paul Abamonte ABC Daytime Diego Castenada, PhD student, UC Yazmin Acevedo-Mendez, MSW ABC Entertainment Television Group Berkeley Martha Alexander, MA, MPH Neal Baer Pietra Check, MPH, CDC Curtis Allen The Bill & Melinda Gates Foundation Michael Cody, PhD, USC Sherry Baron California Department of Health Karin Edwardson, MPH, USC Mary Bartlett Services Lauren Frank, PhD student, USC Fred Blosser The California Endowment Vicki Freimuth, PhD, University of Courtney Bolen CBS Daytime Georgia Varian Brandon, MMC CBS Entertainment Tilly Gurman, DrPh, Johns Hopkins Renee Brown-Bryant The CW Television Network University Pamela Bryant Fox Broadcasting Company May Kennedy, PhD, Virginia Catherine Burkhardt Fräbel Glass Art Studio Commonwealth University Rachel Ciccarone, MPH, CHES Frank N. Magid Associates Inc. Heather J. Hether, PhD student, USC Nicole Coffin Health Resources and Services Charlotte Lapansky, PhD student, USC Katy Curran Administration Division of Pamela Marcus, PhD, NCI Linda Donnegan Transplantation Meghan Moran, PhD student, USC Linda Frank Kaiser Family Foundation Susan Morgan, PhD, Purdue University Allison Friedman, MS Los Angeles County Department of Lauren Movius, PhD student, USC Katherine Galatas Health Services Sheila T. Murphy, PhD, USC Mary Ganikos, PhD NBC Entertainment Zoe Philips, MPH, USC Tonica Gleaton National Cancer Institute William Pollard, PhD, CDC Gail Goldsmith National Institutes of Health Leslie Rodriguez, PhD student, Charles Green, MA, MFA Nielsen Entertainment University of Georgia Yvonne Green OneLegacy Monica Scales, PhD student, Judith Griffith, RN, MS Project Cuddle University of Georgia Wendy Holmes Take One Productions Elizabeth Turf, PhD, Virginia Sureyya Hornston, PhD, MPH Telemundo Network Commonwealth University Marsha Houston UCLA Health Sciences Thomas Valente, PhD, USC Michelle Johns, MA UCLA Health Sciences Media Kristen Wells, PhD student, Virginia Cynthia Jorgensen Relations Commonwealth University Maria Lioce-Mata USC Health Sciences Paula Woodley, MA, USC Kathy Maddox, MPH, CHES USC Health Sciences Public Relations Laura McElroy Patric Verrone Eveliz Metellus Writers Guild of America, West Marcia Miller Mike Miller, MS, MPH Staff Georgia Moore Martin Kaplan, PhD, Program Dagny Oliveres Executive Demetrius Parker Sandra de Castro Buffington, MPH, Chelsea Payne Director Marshall Quin Kathy Le, MPH, Program Manager Julia Smith Bryan Stewart Grace Huang, MPH, Research Julio Taillepierre Specialist Amanda Tarkington Michelle Cantu, MPH, Program Oscar Tarrago Coordinator Jana Telfer Diana Toomer Pam Tucker, MD Interns Tenaya Wallace, MPP Kymber Williams, MA Leah Molaiepour, MPH Janis Winogradsky Sarah Lubjuhn, MA