Hollywood, Health & Society The Hollywood, Health & Society is a program at the USC Annenberg Norman Lear Center that provides entertainment industry professionals with accurate and timely information for health storylines through expert consultations and briefings, panel discussions and online tip sheets. Funded by the Centers for Disease Control and Prevention, e California Endowment, e Bill & Melinda Gates Foundation and the Health Resources and Services Administration Division of Transplantation and Poison Control Sentinel Program, the program recognizes the profound impact that entertainment media have on individual behavior and works to encourage accurate health messages in popular entertainment media like daytime and primetime TV shows and telenovelas. For more information, please visit www.usc.edu/hhs. for The Norman Lear Center Health Awards e Norman Lear Center is a multidisciplinary research and public policy center studying and shaping the impact of entertainment and media on society. From its base in the USC Annenberg School for Communication, the Lear Center builds bridges between faculty who study aspects of entertainment, media and culture. Beyond campus, it bridges the gap between the entertainment industry and academia, and between them and the public. For more information, please visit www.learcenter.org. USC Annenberg School for Communication Located in Los Angeles at the University of Southern California, the USC Annenberg School for Communication is among the nation’s leading institutions devoted to the study of journalism and communication, and their impact on politics, culture and society. With an enrollment of more than 1,900 graduate and undergraduate students, USC Annenberg offers Bachelor’s, Master’s and doctoral degrees in journalism, communication, public diplomacy and public relations. For more information, please visit www.annenberg.usc.edu. The Centers for Disease Control and Prevention e Centers for Disease Control and Prevention is recognized as the leading federal agency for protecting the health and safety of people at home and abroad, providing credible information to enhance health decisions and promoting health through strong partnerships. For more information, please visit Awards Ceremony www.cdc.gov. Writers Guild of America, West Los Angeles, California October 2, 2008 Hollywood, Health & Society (800) 283-0676 [email protected] www.usc.edu/hhs USC ANNENBERG The Sentinel for Health Awards The Sentinel for Health Awards recognize exemplary Previous Recipients achievements of television storylines that inform, educate and motivate viewers to make choices for healthier and safer 2000 Daytime Drama lives. For many loyal viewers, television dramas and comedies “Viki’s Breast Cancer,” One Life to Live provide both entertainment and information about disease, 2001 Daytime Drama injury and disability. A compelling storyline that demonstrates “Raul’s Diabetes,” The Young and The Restless risky behavior and consequences, or shows how to avoid risk, 2002 Daytime Drama can benefit millions of viewers and their loved ones. “Tony’s HIV,” The Bold and The Beautiful Each entry is screened by Hollywood, Health & Society staff 2002 Pioneer for Health “Bert’s Pap Smear,” Guiding Light/Agnes Nixon for eligibility. Qualifying entries are evaluated in two rounds of judging. In the first round of judging, each storyline is 2003 Daytime Drama reviewed for accuracy by a panel of topic experts who take the “Neil’s Alcoholism,” The Young and The Restless following into consideration: 2004 Daytime Drama “Lily and Kevin: The Danger Within,” The Young and The Restless * How the health problem can be prevented 2004 Primetime Drama * How a character’s choices affect his/her health or safety “Choice,” Law & Order: SVU * What causes the health problem and how it impacts the lives and relationships of characters 2004 Primetime Minor Storyline * Common myths about the health issue “Heartbeats and Deadbeats,” Strong Medicine * Which characters are at greatest risk for the health problem 2004 Primetime Comedy * Professional standards and practices observed by health care “No More Wire Hangers,” One on One providers 2005 Daytime Drama “Autism Spectrum Disorder Storyline,” All My Children Finalists from the first round of judging are reviewed by a panel of invited experts from public health, academic, 2005 Primetime Drama “Volcano,” Without A Trace dvocacy and entertainment organizations. The entries are evaluated on the following criteria: 2005 Primetime Minor Storyline “Leaps of Faith,” 7th Heaven * Potential benefit to the viewing audience 2005 Primetime Comedy * Entertainment value “Prescription for Trouble,” George Lopez 2005 Telenovela “Graciela Refuses to Have Cancer,” Anita, no te Rajes 2006 Daytime Drama Research on Primetime and Daytime “Lucinda’s Breast Cancer,” As The World Turns Television Viewers 2006 Primetime Drama “Harvest,” Numb3rs Key findings from the 2005 Porter Novelli HealthStyles surveys reveal that more than half of regular primetime 2006 Primetime Minor Storyline drama/comedy viewers (those who watch two or more times “BRCA – Breast Cancer Risks,” ER a week) learned something about a health issue or disease 2006 Primetime Comedy from a TV show. About two-thirds of African American and “The Kidney Stays in the Picture,” George Lopez Hispanic regular viewers reported learning something new. 2006 Telenovela Nearly one-third of regular viewers took one or more actions “Don Pedro’s Diabetes,” Amarte Así as a result of a TV health storyline, with African Americans and Hispanics reporting action more often than Whites and 2007 Daytime Drama women viewers reporting action more often than men. “Patrick’s HIV Scare,” General Hospital Discussion is the most common response to TV storylines, 2007 Primetime Drama but viewers also report that they did something or told “I Think We Should Have Sex,” Friday Night Lights someone else to do something to prevent a problem, called 2007 Primetime Minor Storyline a hotline number for more information, or visited a doc- “Oh, the Guilt,” Grey’s Anatomy tor or a clinic. These findings are part of an ongoing study conducted by CDC and USC to evaluate the impact of TV 2007 Primetime Comedy “My Friend With Money,” Scrubs health storylines on viewers through the Porter Novelli HealthStyles surveys. Summaries are available at: 2007 Telenovela “Con Dominio Total,” Así es la Vida http://www.cdc.gov/healthmarketing/entertainment_education/ healthstyles_survey.htm. The Sentinel for Health Awards Awards Ceremony Writers Guild of America, West Martin Kaplan, PhD The Director of the Lear Los Angeles, California Center, Martin Kaplan, holds the Norman Lear Chair in October 2, 2008 Entertainment, Media and Society. He is a research professor and former associate dean at the USC Annenberg Welcome School for Communication. A Neal Baer, MD summa cum laude graduate of Executive Producer, Law & Order: SVU Harvard, a Marshall Scholar to Cambridge University and a Stanford PhD, he was Introductory Remarks Vice President Walter Mondale’s chief speechwriter Martin Kaplan, PhD and deputy Presidential campaign manager; a Disney Norman Lear Chair in Entertainment, Media and Society, Studios vice president of motion picture production; USC Annenberg School for Communication and a film and television writer and producer. Director, Norman Lear Center Everett M. Rogers Award for Achievement Sandra de Castro Buffington Sandra de Castro Buffington, in Entertainment-Education David Poindexter MPH is the Director of Founder and Former President, Hollywood, Health & Society, a Population Communications International program of the USC Annenberg Norman Lear Center. Sandra is known for her award-winning Sentinel for Health Awards Presentation work in global health and social and Panel Discussion transformation. She spent 20 Martin Kaplan, Sandra de Castro Buffington years working internationally, and Awards Recipients and five of those years were spent in residence overseas. Formerly Associate Faculty of The Johns Hopkins Bloomberg School of Public Health and a past Board member of the Pan American Health and Education Foundation, she was Vice President of CEDPA and Senior Communication Advisor with the USAID Office of Population. David Poindexter David Poindexter is the founder and former president of Population Communications International (PCI). He has a long history of developing effective entertainment raising discussion in a way that encourages viewers to think differently about subjects on which they may have held long-standing, but unexamined beliefs. He mobilized the producers and creators of numerous primetime U.S. television shows and he has shared this successful model with broadcasters in developing countries across the globe. At the time of David’s retirement, senior management from PCI put all efforts into helping Bill Ryerson launch the Population Media Center. David currently serves as its Honorary Chair. The Sentinel for Health Awards Awards Finalists Daytime Drama Primetime Comedy “Barbara’s Cancer Story,” As The World Turns (CBS) “Lynette’s Cancer,” Desperate Housewives (ABC) Writers: Jean Passanante, Courtney Simon, Leah Laiman, Writers: Marc Cherry, Bob Daily, Matt Berry, Joey Murphy, Lisa Connor, David A. Levinson, Peter Brash, Susan Dansby, John Pardee, Alexandra Cunningham, Lori Kirkland Baker, Cheryl L. Davis, Richard Culliton, Lisa Kohn, Leslie Nipkow Susan Nirah Jaffee, Dahvi Waller Judges’ Comments: “Excellent Judges’ Comments: “Excellent discussion of side effects … Very portrayal