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NEWS www.erdinger.com Available from May 2017 – The World’s Most Popular Wheat . 2016 Anniversary: 130 years of ERDINGER Weissbräu Focus: Portrait of the Swiss beer market ERDINGER Dunkel: Our answer to NewNew craft CONTENT EDITORIAL

Editorial Page 3

Cover feature 130 years of ERDINGER Weissbräu Page 4

Our brewery Beer market in Switzerland Page 6 Interview with H. Blickenstorfer Page 8 News Page 10 New promotional material for the on-trade ERDINGER available on ferry Celebration in the German Embassy in Madrid European Hospitality Awards London ERDINGER Training Center for Beer Serving Page 11 Our answer to craft beers: ERDINGER Dunkel Page 12 ERDINGER partners RDINGER celebrates Thanks to our long-serving sales partners Page 14 E Further Partner Highlights Page 15 130 years of wheat beer culture Sport Ironman Hawaii 2016 Page 16 Quality, continuity and reliability, as well as the responsibility these are the unshakeable cornerstones on which the Events with ERDINGER Alkoholfrei Page 18 of a private brewery for a region and its people, are the ERDINGER Weissbier brand stands. ERDINGER at the Ultra Triathlon in Brazil Page 20 factors which have characterized ERDINGER Weissbräu since its foundation in 1886. From its origins as a small Dear friends and customers, let us all raise a glass of Patty Peoples joins the Team Page 21 local brewery – with an output of around 6,500 hectoliters delicious and fantastically refreshing ERDINGER Weissbier Biathlon around the world Page 22 in 1950 – it has become a strong mid-size brewery whose and drink to a unique anniversary year. specialties delight beer lovers in over 90 countries, offering the ultimate in enjoyment and Bavarian lifestyle. Best regards from Erding, Imprint Page 23 Today, we can look back with pride on 130 years of wheat beer culture. As a down-to-earth and deeply traditional Historic brewery building of the private Bavarian brewery, we will continue to go our own way in Werner Brombach brewery ERDINGER Weissbräu future: deeply rooted in our home region on the one hand, and open to the world on the other. Respect for our employees, a love of brewing, and a strict quality philosophy –

Page 3 COVER FEATURE 130 YEARS OF ERDINGER WEISSBRÄU ... brewed with passion. Time to celebrate

2016 is a special year for the German beer market: 500 years ago, the famous Bavarian Purity Law “My quality commitment: was issued – and still determines German brewing Every single ERDINGER comes from culture to this very day. German brewers will be the town of Erding (). marking this unique historical law with numerous Brewed with only the best ingredients.” celebrations. And ERDINGER Weissbräu has a Your further reason to celebrate: the private brewery is 130 years old this year. On its foundation in 1886, nobody could have foreseen that this small local Werner Brombach brewery would achieve international fame with its Owner of the Private Brewery Bavarian specialty, wheat beer. Today, ERDINGER ERDINGER Weissbräu produces around 1.8 million hectoliters per year and wheat beer from Erding is available in over 90 countries. Just as important as this economic success, however, is what beer lovers associate with Weissbier: quality, a love of life and pure enjoyment.

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FOCUS Grüezi – Hello and welcome to Switzerland

Rugged peaks, lush green meadows, thriving old traditions and urban business hubs – Switzerland is a small but highly diverse nation. No other European country has four official languages, no de jure capital city and neutrality as a defining feature of its foreign policy. A look at the country’s beer market is sure to be highly interesting.

With total consumption of 4.66 million the beer corporations Carlsberg and Heineken establishments in Ascona on Lake Maggiore, in the hectoliters, Switzerland is 21st in the European hold the largest shares of the Swiss beer market. canton of , which do not serve ERDINGER rankings. Per capita consumption is around 56 Weissbier. And an enthusiastic clientèle for liters a year. Until 1988, Switzerland was Specialty beer our wheat beers has recently sprung up in dominated by a beer cartel with 45 breweries Imported beers account for 1.22 million the metropolitan region of Geneva-Lausanne. sharing the market among themselves. The end hectoliters of total Swiss consumption. For over However, ERDINGER is particularly popular among of this cartel led to two opposing developments: twenty years now, wheat beer specialties from beer lovers in the canton of Graubünden – in , firstly, a boom in the number of registered Erding have been marketed by our long-serving Arosa, Davos and St. Moritz. And what could be breweries – which has since grown to 563. and highly valued partner Heineken Switzerland better than to enjoy a refreshing ERDINGER on the Mostly small, innovative and independent, these AG. Sales have made good progress in this time; beautiful terrace of “Muottas Muragl” with a breweries have names like “Our Beer”, “Aare according to our importer, Swiss consumers fantastic view of the Engadin mountains. Beer” or “Oeufi Beer” and seek to exploit the have a growing thirst for ERDINGER Weissbier trend for “domestic beers”. On the other hand, due to its premium quality. There are few

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EXPORT TEAM Hansueli Blickenstorfer for ERDINGER Weissbräu in Switzerland

From chef to sales expert for beer: Hansueli Blickenstorfer has been in the beer business for culinary skills of my wife Helga, but a good book What’s the most beautiful place in over 28 years – seven of which he has spent as a passionate and dedicated ERDINGER Area Sales in the evening with a glass of Pikantus can also Switzerland to enjoy ERDINGER be relaxing. Weissbier? Manager for Switzerland and Liechtenstein. Blickenstorfer lives with his family in Ried bei Kerzers There are so many: in the Alphitta (Zermatt) at in the canton of . If you could abolish one thing, what 2222 meters. But also at the Bolgenplaza in Davos would it be? for après ski. At the foot of the Jungfrau mountain Beer contracts. In my opinion, they no longer fit in the Bernese Oberland, on the Kleine Scheidegg, What do you appreciate most about there’s the difference between a private brewery in the current market environment. I’d prefer a or in Ascona on the terrace of the Seven Easy. An ERDINGER Weissbräu? and a corporation like our valued sales partner free market, but 85% of Swiss pubs and ERDINGER in the Lausanne Palace also has a It’s printed on every business card: “private Heineken Switzerland – that also requires a restaurants are bound by such contracts. certain appeal. And lots more! brewery”. It starts with the open communication certain amount of tact every day. style and runs through the entire company, up to How is non-alcoholic beer getting on in and including quality. In addition, we have a What gives you a sense of achievement? Switzerland? well-organized international team in the Export Winning new customers or boosting sales in a Very well. We have a very good cooperation department. There’s always a lively exchange new region. But also, of course, a successful agreement with Migros (Swiss retail chain) and a with our colleagues in Marketing and Sales. And event where the customer pats you on the back prize draw this year to win a starting place for the of course, there’s the “fairy godmother” of the and says: “We’re going to do this with ERDINGER Berlin Marathon. ERDINGER Alkoholfrei is also back office, Sigrun Coulon, who’s always happy again next year.” represented at four major marathons and other to help with forecasts, orders and processing. running events where we serve participants at the She’s become my “right-hand woman” for What would you least like to forgo? finishing line. Switzerland. As Country Manager, I make my own appointments, plans and schedules for events. Is craft beer a topic? What do you advise your compatriots Whether it’s a marathon in Zurich, a Ski World As I see it, this term is massively overrated. I try to when it comes to wheat beer? Cup race in Lenzerheide, an Oktoberfest or a explain to people that with our 130 years of Hansueli Blickenstorfer Look carefully people. Not every beer claiming beer garden festival. It’s the sheer variety which brewing experience, the Purity Law, our brand to be a wheat beer is a true top Weissbier. Bottle I find so exciting. diversity, and our innovative strength, we can Mr. Blickenstorfer, how did you come to fermentation, the Purity Law and quality all have certainly hold our own in this field. The success of join ERDINGER Weissbräu? their price. What should you not have in your Pikantus served in a glass or ERDINGER I changed to the beer business in 1988. Soon position? Dunkel speaks for itself. after, I got to know Karl Heinz Schwander who How is ERDINGER positioned in Fear of change. I think you have to be open to was working for ERDINGER in Switzerland at the Switzerland? What are the major events? new ideas and reach out to people. Since the What do Bavaria and Switzerland have in time. We’d always had a lot of contact through ERDINGER Weissbräu stands for a love of life. We collapse of the euro against the Swiss franc, the common? our respective jobs. When he retired in 2008, therefore host a whole range of great Oktoberfest Swiss HORECA sector is undergoing considerable The mountains, the lakes and our traditions. With ERDINGER Weissbräu were looking to recruit a celebrations in Switzerland. It all started 17 years change. their open nature and likable dialect, Bavarians successor for Switzerland. My family and I were ago in Winterthur. And then there are the are well respected and quickly accepted in naturally delighted when we heard they had numerous sporting events with ERDINGER Please tell us something that has made Switzerland. People from the Free State of Bavaria chosen me. Alkoholfrei. The marathons in Zurich, Lucerne you really happy in your job! think and act very similar to the Swiss. and Lausanne, as well as the Swiss Alpine I got a very personal Christmas card from the What have been the highlights of your Marathon in Davos. And since 2015, we also have Management Board of Heineken Switzerland. Are there differences in consumption work for ERDINGER so far? the Urweisse Chalet in Switzerland. This is confirmation for me that we’re on the habits? One of them is definitely when Mr. Brombach – right track. Yes, the Swiss would never drink a Weissbier the owner of the private brewery – interviewed Where or when do you need to use tact before noon. At the many beer gardens we now me for the job. Further highlights include the in your position? And what do you enjoy doing outside of have here, there is never the same level of beer ERDINGER Herbstfest, the Biathlon World Cup I think you need it in every job to some extent. In your work? sales as in Bavaria. After all, the Swiss like to eat in Ruhpolding and the party for Werner Switzerland, the different language regions A great passion of mine is horse riding, which I and drink alone at the table (unfortunately). I Brombach’s 75th birthday. sometimes make life a little difficult. And then share with my daughter Lorena. I enjoy the have never seen that in Bavaria. Mountain restaurant Alphitta with a view of the Matterhorn

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From around the world German Embassy Madrid/Spain To mark the 25th anniversary of German reunification, the German ambassador in Madrid, Peter Tempel, held a reception at the German Embassy. Over 1,000 invited guests spent an enjoyable evening in the embassy garden and enjoyed fine wheat beer specialties from Erding.

European Hospitality Awards London/UK During an exclusive gala event held at the Royal Garden Hotel in London in November 2015, the European Hospitality Awards 2015 were presented in 13 different categories. ERDINGER Weissbräu was the sponsor of the Best Hotel Bar category. One of the prestigious awards went to the “Monkey Bar” of the hotel “25hours Bikini Berlin” and was presented by Export Director Waltraud Kaiser. The private brewery from Erding welcomed international guests to the event with the Bavarian aperitif surprise ERDINGER Pikantus, PERFECTLY SERVED which was served in elegant connoisseur glasses. At the ERDINGER bar, guests could also enjoy the wheat beer specialties ERDINGER Weissbier with fine yeast, ERDINGER Dunkel and ERDINGER Alkoholfrei. ERDINGER Training Center Eco-friendly ferry service: with ERDINGER on board The MS Helgoland is the first ship powered for Beer Serving by LNG (liquefied natural gas) to ferry passengers between Cuxhaven and the island of Heligoland. The ship’s engine For beer serving technicians and business Held in a pleasant emits far fewer pollutants, such as the toxic partners wishing to learn more about beer environment, the course nitrogen oxide. The amount of carbon tapping, ERDINGER Weissbräu offers training presents the specific dioxide blown out of the ship’s chimney is courses on all aspects of beer serving technology features and challenges of also 20 percent less than with conventional and beer handling. A dedicated training center installing serving systems diesel engines. During the 2.5-hour journey, has been set up on the brewery’s premises in and tapping ERDINGER passengers can enjoy our wheat beer Erding. Experienced ERDINGER brewmasters Weissbier. A second focus specialties ERDINGER Weissbier, ERDINGER and staff from the Beer Serving Technology area is hygiene. Following Dunkel and ERDINGER Pikantus. department instruct course participants on the a theoretical introduction, serving and handling of beer. participants are given practical instruction on two New promotional material: Sebastian Esche (see image above) joined the model systems. Typical • Fleece blanket team on April 1, 2016. The graduate of beer problems are simulated and • Cafe barriers brewing and industrial economics is responsible their solutions discussed. • LED lettering for checking the quality and hygiene standards of our draft beer customers. He also trains them The best raw materials, to ensure that the outstanding quality of diligent craftsmanship and a ERDINGER beers is guaranteed all the way to the love of brewing are the final customer. With his extensive experience in foundation for the excellent the Food & Beverage sector, Esche supplies quality of wheat beers brewed around the world, enabling them to possible solutions for draft beer problems in Erding. The private brewery attaches great refresh and deepen their skills. The half-day around the world. ERDINGER Weissbräu importance to maintaining these high quality courses are held in both German and English. customers can rely on Sebastian Esche to standards right up to the serving of its Ultimately, well-kept beer serving equipment is provide fast and unbureaucratic support with all beers. ERDINGER Weissbräu therefore provides in everyone’s interest – as satisfied guests problems relating to beer serving equipment. support for its importers and distributors ensure a steady revenue stream.

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SPECIALTY Our answer to craft beers: ERDINGER Dunkel

The craft beer movement is currently attracting the interest of beer connoisseurs around the world. With their expressive and innovative beers, craft brewers have enriched the market and demonstrated how traditional brewing skills can produce such tremendous variety. Among the ranks of these special beers is one ERDINGER specialty which has long combined all the characteristics of a true craft beer: ERDINGER Dunkel.

Carefully chosen dark malts with delicate beer with great depth – a mature specialty representatives (young students working in the roasting aromas give ERDINGER Dunkel its worthy of such a passionate brewer as Werner USA for a year) represent their respective full-bodied flavor and strong character. The Brombach. The recipient was thrilled by this countries. Beer lovers can sample and first sip reveals a harmonious symphony of masterpiece of Bavarian brewing skills and appreciate an ERDINGER Dunkel as a perfect selected wheat and barley malts with exquisite decided to put it on the market the following example of German brewing skills. The German Hallertau aroma . The finest raw materials year. Today, ERDINGER Dunkel is available as a pavilion team is given extensive information on ensure its excellent quality, perfected using the genuine craft beer around the world and sets a the private brewery in Erding by Glenn traditional bottle fermentation method. typical top-fermenting Bavarian accent in the McDonald, ERDINGER representative, and ERDINGER Dunkel is authentic and complex – international market for “special” beers. trained in serving draft beer. The training savored slowly, the whole intensity of its flavor sessions are offered at regular intervals. gradually unfolds. This specialty for Since December 2015, ERDINGER Dunkel has connoisseurs is our answer to craft beer – and also been available in our 0.33 liter longneck has been since 1990! bottle at retail stores around the world. Its own key visual underlines the beer’s craft character. It owes its special and distinctive character to the passion with which our brewmasters ERDINGER Dunkel at Epcot Park pursued the idea for such a unique beer. After As of September 2015, all visitors to the World all, it was originally conceived by ERDINGER’s Showcase Germany at Epcot Park in the Walt master brewers as a special present for the Disney World Resort in Orlando/Florida can 50th birthday of owner Werner Brombach. And enjoy ERDINGER Dunkel on draft. The specialty they certainly pulled out all the stops for their beer was previously only available in 0.5 l “boss” in 1989. It had to be an aromatic wheat bottles. At the World Showcase, cultural

Profile • Head: ivory-colored, creamy • Color: lustrous, deep dark-brown with fine yeast clouding • Aroma: top-fermenting fruity • Mouthfeel and body: full-bodied, rounded malty • Flavor: fruity aromas with hints of caramel, nuts and fresh bread elegant hop bitterness in the finish • Alcohol 5.3% vol. | Original wort 12.8°P | kcal/kJ per 100 ml 48/200

Food Pairing The strength of this deliciously spicy wheat beer lies in the well-balanced interplay of its powerful aromas. This makes it ideal for savory meals, such as Bavarian snacks with hearty cheese or smoked ham. ERDINGER Dunkel also teams up well with game dishes, roasts or even spicy meals.

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AWARDS

London/United Kingdom Thanks to our loyal and long-serving Bavarian Beerhouse Since the “Bavarian Beerhouse” opened in London in 2005, around one million guests have enjoyed the unique atmosphere, typical Bavarian cuisine and our ERDINGER Weissbier. The sales partners concept of the Bavarian restaurant in the heart of the British capital has been a resounding success. The owners of the “Bavarian Beerhouse”, Sabine and René von Reth (center), celebrated the 10-year anniversary together with ERDINGER Without the expert, professional support of our business partners, ERDINGER Weissbräu would not be Export Director Waltraud Kaiser (right) and ERDINGER Sales what it is in the world today: an ambassador for Bavarian hospitality. Continuity is important for the Representative Rob Hole (left). establishment of a successful partnership built on trust. Here are our award-winners.

Mississauga, Ontario/Canada FURTHER PARTNER HIGHLIGHTS McClelland Premium Imports McClelland Premium Imports (MPI) has been dedicated to bringing the best beers to Canada since 2003. The wheat beer specialties from Erding have been in the company’s portfolio for ten years now and it markets Maldives them throughout Canada. ERDINGER owner Werner Brombach (right) presented the certificate of thanks for Hotel Niyama by Per Aquum successful cooperation to Managing Director Guy McClelland (left) in Erding. The lifestyle resort on the Maldives is a trendsetter when it comes to extravagance. Built on two islands, the hotel appears to float on a turquoise lagoon and offers an unrestricted panoramic view of the Indian Ocean. Guests are also treated to exquisite culinary delights: whether at the underwater or tree-top restaurant, or with a cocktail on the beach – there are six restaurants and bars to pamper guests with delicious food and drinks, including of course our wheat beer specialties from Erding.

Santo Domingo/Dominican Republic Vienna Caribe Vail, Colorado/USA The Caribbean experienced Bavarian festival culture Alpenrose as the restaurant Vienna Caribe in Santo Domingo “Ambassador for Bavarian hospitality” in the USA: celebrated its own Oktoberfest. Blue-and-white Alicante/Spain Bonnie Pavlik (right), owner of the restaurant decorations, barbecue specialties and ERDINGER Costablanca Trading Alpenrose in Vail/Colorado, is delighted with the Weissbier all ensured guests got in the right mood. Costablanca Trading S.L. has been focusing on the accolade. In recognition of her many years of import, sales and serving of beer specialties in the partnership, she was awarded the “Three Golden Spanish province of Alicante since 1994. For over Wheat Stalks” of ERDINGER Weissbräu. The Rome/Italy 20 years, it has enjoyed an excellent partnership corresponding certificate and brass plate were La Limonaia with ERDINGER Weissbräu. Our gratitude for this presented by Glenn McDonald, ERDINGER Sales Something even the Eternal City had not seen before: long-standing cooperation was transmitted to Representative (left). The Alpenrose is a well- an “ERDINGER Herbstfest” at the restaurant La owner Michael Haubiz (left) by ERDINGER Sales known and popular restaurant with German Limonaia. The former orangery was festively Representative Burkhard Becker (right). cuisine and bakery. decorated for the fall celebrations, with pictures of San Salvador/El Salvador our brewery lining the walls, and serving staff in Casa Ku Ku Canary Islands/Spain traditional Dirndls and Lederhosen. In October 2015, Mauricio Cantor fulfilled a long- Nordfrost Canarias held dream and opened Casa Ku Ku in San Salvador. During his apprenticeship as a brewer and maltster Nordfrost Canarias S.A. has been selling wheat beer Bangkok/Thailand in Germany, he fell in love with German culture and specialties from Erding on Fuerteventura and Deutsches Eck gastronomy. From then on, he was determined to Lanzarote for eleven years now. Based in San The restaurant “Deutsches Eck” in Bangkok offers one day bring a small piece of German culture to Bartolomé de Tirajana on Gran Canaria, the German hospitality in the heart of Thailand’s San Salvador. In 2010, he began marketing company handles imports, sales and serving on the capital city. Host Frank de Boer serves both ERDINGER Weissbier in San Salvador. Now, at the two Canary Islands on behalf of the private brewery German and Thai specialties. For the Oktoberfest Casa Ku Ku with its typically German half-timbered from Erding. As a gesture of our gratitude, Aldert celebrations, Deutsches Eck's restaurant was architecture, Salvadorians can enjoy both German van der Wijk (left), Sales Representative for transformed into a cozy Bavarian beer tent. In cuisine and ERDINGER Weissbier. In addition, ERDINGER Weissbräu, presented the honorary addition to hearty food, guests were naturally also selected German products are offered for sale – certificate to Heinz Fooken (right), Managing served the wheat beer specialty ERDINGER including the traditional Black Forest cuckoo Director and owner of Nordfrost Canarias, last year. Oktoberfest. clocks which gave Casa Ku Ku its name.

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IRONMAN WORLD CHAMPIONSHIP 2016

Season highlight for triathletes Lucy Gossage: “I’m completely over with ERDINGER Alkoholfrei the moon with my 9th place finish!”

No place in the world is as important Three days later, the starting shot was was finally stopped at a fantastic Werner Brombach (owner of for the sport of triathlon as Kona in fired on Kailua pier for the world’s 09:25:57 hours – an improvement of ERDINGER Weissbräu) and Hawaii. As its long-term sponsor, triathlon elite. British triathlete Lucy 02:39 minutes for the 36-year-old. An wife Christine Brombach surrounded by athletes. From ERDINGER Alkoholfrei was once again Gossage produced the most impressive unbelievable performance considering the left: Daniela Sämmler, at the heart of the action. In the run-up performance of the Team ERDINGER the back story: “I had such a tough run Andreas Raelert, Christine to the Ironman World Championship, Alkoholfrei participants. As in the up into Kona, breaking my collarbone Brombach, Werner Brombach, the traditional “ERDINGER Evening” previous year, she finished in the top just 8 weeks before. At the time of the Julia Gajer, Lucy Gossage. helped spread that special Hawaii ten and even improved one place to crash I didn’t think I’d even make the feeling among journalists, athletes and ninth. With scorching outdoor start line, let alone be able to race well. fans. In the fantastic surroundings of temperatures of up to 50° C, she had to So I’m completely over the moon with “Humpy's Big Island Alehouse” beach go to the very limits of her physical and my 9th place finish! It just shows you bar, guests enjoyed a successful blend mental capabilities to survive the 3.86 should never give up!” beamed Lucy of Hawaiian lifestyle and Bavarian km of swimming, 180 km of cycling Gossage after the race. hospitality. and 42.195 km of running. The watch

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SPORT

PROMOTION Events with ERDINGER Alkoholfrei

Running, cycling, swimming – these sports are at home throughout the world, just like our ERDINGER Alkoholfrei. At numerous events around the globe, the bright blue of the ERDINGER Alkoholfrei serving stations has become a firm fixture. And crossing the finishing line is now doubly sweet – not only can participants bask in their sporting glory but also enjoy a refreshing reward. In the 2016 season, thousands of athletes can once again look forward to a chilled ERDINGER Alkoholfrei. To get ourselves in the mood, here are a few pictures from last year’s season.

Majorca 312 – bike race in Playa de Muro: cycling round the island and then enjoying an Solano Beach Triathlon in San Diego County: ERDINGER Alkoholfrei. promoter selfie.

San Diego Spring Sprint: Patty Peoples, our Brooks Running in Santiago de Chile: South American flair. Team athlete, with a fellow participant.

California International Marathon: 6,500 marathon runners fired on by 50,000 spectators – and a refreshing ERDINGER Alkoholfrei at the Stockholm Marathon: the Swedish crew and pure enjoyment. Copenhagen Marathon: the look of winners. finishing line.

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ERDINGER ALKOHOLFREI NEW TO THE TEAM Focus on Brazil Pioneer of women’s sports in the USA

The ERDINGER Alkoholfrei UB515 Alkoholfrei in the finishing zone. day, as was the TV station SBT TV – 59-year-old Patty Peoples was the women’s sport in the USA in general, Brasil Ultra Triathlon was held in Brazil Magic Sports. first female US athlete to join Team was the year 1984: Patty took part in for the first time in April this year. After The three-day ultra triathlon achieved ERDINGER Alkoholfrei in 2015. Her the first Olympic elimination race in 10 kilometers of swimming, 421 kilo- huge media coverage: over 250,000 For ERDINGER Alkoholfrei, the UB515 life is completely dedicated to sport. road cycling for women in the USA. meters of cycling and running a double social network users followed the was the kick-off event in Brazil. In Blessed with numerous talents, she Her performance was also decisive for marathon distance – what else could event, Brazil’s largest triathlon June, the ERDINGER Alkoholfrei Bike has been or still is a ski instructor, another highlight in the same year: the there be? A kingdom for an ERDINGER magazine TriMagazin was on site each Tour started in São Paulo. fitness trainer, ambitious amateur first-ever Tour de for women in runner and triathlete, and professional which Patty was a member of the racing cyclist. As a masters graduate victorious US team. Two years later, in sports marketing and then she represented her country at the columnist, functionary and TV first Goodwill Games in Moscow. producer of sports competitions, she Although Patty has won over 125 titles also established an extra foothold in in triathlon, cycling and running the sports world. She even won a events, the endurance all-rounder is Sports Emmy for her work as a TV now primarily focused on the duathlon. Patty Peoples, Pacific Coast Duathlon Female producer at the Olympic Games in Overall Champion Once again, she played a pioneering 2002 and 2004. ERDINGER Export role in the sport. She not only won the Director Waltraud Kaiser explains: “As determination. With her character and title at the inaugural national a pioneer of women’s sports in her outlook on life, she perfectly embodies championships in 2012, but also won home country, we are delighted to the ERDINGER team spirit.” in 2014 and came third in 2013 and have signed Patty as our first US 2015. athlete. Her achievements, both on Patty has regularly stood on the and off the race track, are impressive winners’ podium since 1983. A proof of her commitment and particular milestone for her, and for

Happy and content after completing the ERDINGER Alkoholfrei UB515 Ultra Triathlon: winner Ivan Albano (right) and Patty also put in a great performance at our promotion stand runner-up Tales Camargo (left)

Page 20 Page 21 SPORT BIATHLON AROUND THE WORLD Your competiton. ERDINGER Alkoholfrei – strong partner of a strong team Your reward.

Wherever there are thrilling duels 2015/2016 season. For the first time in ERDINGER Alkoholfrei. In sporting between the world’s top biathletes to four years, the World Cup was held in terms, the biathletes of Team ISOTONIC enjoy, that’s where you’ll find North America – one time each in ERDINGER Alkoholfrei also put on an VITAMIN-RICH ERDINGER Alkoholfrei. Whether on Canada and the USA. With its isotonic impressive display. With their numerous REDUCED CALORIES perimeter advertising, time arches or in properties and wonderfully full-bodied podium finishes, Simon Schempp and the middle of the action on starting taste, ERDINGER Alkoholfrei delighted his team-mates earned plenty of World Average content per 100 ml per 500 ml number bibs and athlete equipment – the numerous guests in the VIP lounges Cup points and crowd affection. Energy 107 kJ | 25 kcal 535 kJ | 125 kcal Carbohydrate 5.3 g 26.5 g as the official main sponsor of the and top restaurants of the two race of which sugars 3.6 g 18 g BMW IBU World Cup, ERDINGER venues. Both the local spectators and Folic acid 20 ug (10%*) 100 ug (50%*) Alkoholfrei was once again present in the visiting media were visibly Vitamin B12 0.13 ug (5,2%*) 0.65 ug (26%*) Polyphenols 30 mg 150 mg the world’s media and throughout the impressed by the non-alcoholic Contains marginal amounts of fat, saturated fatty acids, protein, salt emotional highlights. beverage. The private brewery’s strong showing was covered in several The biathlon family experienced one publications, clearly underlining the Official Main Sponsor of the particularly rare highlight in the popularity and awareness of BMW IBU World Cup Biathlon

The refreshing isotonic recovery drink.

The valuable vitamin B12 helps to reduce fatigue, promotes energy-yielding metabolism and supports the body’s immune system. A varied and balanced diet and a healthy lifestyle are important!

IMPRINT: Published by: Design: Photos: ERDINGER Weissbräu Signalwerk – Agentur für P. 6/7: Silvia Bieri P. 20: Wagner Araújo Lange Zeile 1 und 3 Kommunikation, Munich P. 9: Fotolia/mozZz S. 21: Patty Peoples 85435 Erding, Germany P. 10: Keley van der Velde (Hospitality Award) Phone +49 (8122) 409-0 Printed by: P. 15: Mauricio Cantor (Casa Ku Ku) Fax +49 (8122) 409-317 Druck-Ring, Munich P. 15: Hubert Kessing (Deutsches Eck) All others: ERDINGER Weissbräu Starting for the sporty thirst-quencher from Erding: the professional biathletes of Team ERDINGER Alkoholfrei P. 15: Stefano Barbieri (Hotel Niyama) Editing and text: P. 15: Xaver Stimpfle (Vienna Caribe) Page 22 kiecom – Agentur für P. 15: Giuseppe Palombini (Limonaia) Kommunikation, Munich P. 16/17: Rauschendorfer November 2016