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www.indiawest.com • 50 CENTS • North America’s Most Honored Weekly Indian Newspaper • PeriodicalsCALIFORNIA Postage paid at San Leandro, CA, and at additional mailing offices. About VOL.INDIA XXXV NO. 39 • August 20, 2010 WEST INDIA WEST AFRICA India’s 64th Independence Day Safari Packages under • Largest Circulation. More paid subscribers (annual and $3750 from LAX/SFO Prime Minister Offers Dialogue to Kashmiris • Kenya highlights • Glimpse of Tanzania • Cape Town and the Willing to resolve Wildlife • Botswana Explorer differences with • Cairo and the Nile Cruise Pakistan lifetime) than any other publication in Western U.S.A. Go with SOMAK for best value in African Safaris Press Trust of India

1-800-757-6625 FP-SAFARI NEW DELHI — Prime Minister www.bestvaluesafaris.com Manmohan Singh Aug. 15 asked agitating Kashmiri youth to end violence, saying it would not • Published in 3 different sections – Main, Business and benefit anyone even as he offered to carry forward the dialogue process within the framework of the state being an integral part of India. (See separate story.) Addressing the nation on the Entertainment 64th Independence Day against the backdrop of recent unrest- in Kashmir, he said Indian de India May Drag mocracy has the “generosity and U.S. to WTO for flexibility” to address concerns of Prime Minister Manmohan Singh (l) inspects a guard of honor at the Red Fort in New Delhi Aug. 15. In a wide-rang- any group. ing speech that addressed domestic issues of high inflation and religious tolerance, Singh also called for an end to a cycle of violent separatist protests in Indian Kashmir and urged Maoist rebels to lay down their arms and begin talks. Hiking H-1B Fee In his 35-minute speech from A34 (Getty Images) • Most comprehensive coverage of global news and local news the ramparts of the historic Red [Cont. on page A33] Goyle’s Foe Apologizes for Cardiologist in Rural Tweet Link to Racist Rant pertaining to Indian Americans Arizona Runs for Congress By RICHARD SPRINGER India-West Staff Reporter

By RICHARD SPRINGER Republican National Com-- Community Holds India-WestSection Staff BReporter •August 20, 2010 mittee member and Kan Independence Day A cardiologist who founded and sas congressional candidate • Most honored and respected Indian American publication Mike Pompeo has personally Celebrations operated the only heart center- B1 apologized for a tweet his Mallikaserving a rural area in northeast Grand- Marshal of UFICA-FIASC I-Day Fete campaign sent out directing ern Arizona is running for Con By PARIMAL M. ROHIT people to check out an article gress in the Republican primary Special to India-West that subjected his opponent, there Aug. 24. India-West Steve Mehta told Kansas state Rep. Raj Goyle, – Winner of 48 awards for excellence in journalism to a racist and hate-filled last weekORWALK, that he Calif. believes — Pa U.S. red- diatribe. tapetriotic has “really tunes damaged and the health The article that Pompeo’s carearoma to our of community.” Indian food - N camp promoted as a “good 10,000 peoplefilledHe filled said the the theair U.S.asoutdoor nearly needs to find read” said in part: “Just like fields at thea way former to encourage Excelsior doctors to - his evil muslim (sic) com High Schoolremain here Aug. in rural 14 tocommunities. cel Two munist USURPER comrad ebrate the 63rdof three anniversary internists of in Show Low, ‘Koena Power’ (sic), barrack (sic) hussein India’s independence.Ariz., where Mehta practices, have • Offers advertising opportunities in print, online and on mobile (sic) Obama, This goyle (sic) Shakes Up Indepen-With a centerleft stage for anchoring greener pastures, a - he said U-shape of nearly 100 booths and character is just another dence Day Fest Mehta has said that he would California and the Federation of a scheduleC1 of about 50 song and ‘turban topper’ we don’t need- [Cont. on page A16] Indo-American Associations of dance items featured during the in congress (sic) or any politi Southern California. evening-long cultural program, cal office that deals with the- the Indian Americans celebrated U.S. Constitution, Christian“Today we celebrate India’s 63rd year of independence. We platforms Aug. 15 with the event’s grand [Cont. on page A28] can be proud of all that we have marshal, Bollywood crossover Address Label accomplished back at home as actress Mallika Sherawat, and Dr. Steve Mehta is running for Congress in Arizona. ESSENCEwell as OF in this country which we special guest Harry Sidhu, the CLASSICAL EUROPEhave TOURmade our home,” said Anil Republican mayor pro tem for EUROPE TOUR $1699Mahajan, speaking on behalf of the city of Anaheim. $2099 UFICA12 Days/11 Nightsas its president. 15 Days/14 Nights Belgium, Germany, 5cx1 Travel fp_3s The evening’s festivities were Switzerland, jointly organized by the United We Bring The World To You! UK, Belgium, Netherlands, “We bring this event every year Germany, Switzerland, soAustria, our Italy, community France can celebrate • Highest advertiser support and loyalty Great Deals for Federation of3S Indo Americans INTERNATIONAL of TRAVEL INC. Liechtenstein, Austria, Italy, France Asia, Europe, CST# 2062437-40 this historic day and to teach Appointed agent for Cox and Kings. Fares originating from India. S. America & India the next generation of Indian 46500 Fremont Blvd., SuiteActress 716, Mallika Fremont, Sherawat CA 94538 (center) • email:[email protected] hoists her plaque over her head • www.3stravels.com, as executive members coxandkingsnri.com of UFICA and FIASC flank her. Americans the importance of Call: 510-249-9333(Parimal M. Rohit photo) • 408-243-5495 their heritage. We have a lot to be proud of.” Mahajan added that Indians S.F. Giants Field I-Day in the United States have been Celebrations by NFIA, FIANC very influential in several profes By LISA TSERING sional fields, such as medicine, India-West Staff Reporter engineering, entertainment, law and business. - AN FRANCISCO — It may place to celebrate India’s Inde Echoing similar thoughts was Shave seemed like an unusual pendence Day — on the field FIA-SC president Ajmer Singh, at AT&T Park before a sold-out - Dr. Susan Evans Launches[Cont. on page B2] baseball game between the San Diego Padres. Reader Francisco Giants and the San But according to organizers of Skin Care Line for S. Asians the Indian Heritage Celebrations By GREG HEFFERNAN LOYALT Y here Aug. 15, the event marked the Special to India-West [Cont. on page B14] EVERLY HILLS, Calif. She’s also a regular guest with — You may have seen her husband and business partner B Dr. Brian Evans on “Dr. 90210.” dermatologistinternationally and health renowned and • Lifetime subscribers growing week after week An active wife and mother of beauty expert Dr. Susan Evans on four, she still found time to launch “Oprah,” “Dr. OZ,” ABC’s “Good a new skin care line through her Morning America Health,” “The Dr. Evans’ Cosmeceuticals prod- Today Show,” and CNN. Section C •August 20, 2010 uct line with HSN (premieres Aug. 25-26) and Guthy-Renker for men and women, and especially South [Cont. on page B10] • Readers per copy ... approx. 6

C7 Tussauds NY Unveils Shah Rukh Aerodance turned in a lively performance of Gujarati folk dance in the moments before the San Francisco Giants/San Diego Padres game as part of India’s Independence Day celebrations at AT&T Park Aug. 15. (Som Sharma photo) • Average time spent by reader per copy ...

Fox Hills Mall meeting room just New Film Review: ‘Peepli (Live)’ prior to the event. “I am so thrilled C8 that Millions of Milkshakes chose - Shield your eyes (and your family’s eyes) Aug. 15 to name a milkshake after HEALTHY EYES me.” Wear sunglassesfrom with harmful maximum UV rays. UV protection. Mitra spent a few moments talk 45 minutes WEAR SUNGLASSES LA Chef Crowned ‘Food Network Star’ Dr. Susan Evans (center) with Dr. Brian Evansing (l) about and Hateesh her first-ever Syal (r). (Gregcasting in a C24 CST#1007726-40 Heffernan photo) Hollywood project and being the first actor attached to “Carmen,” a 19th century period piece based on the story of a Spanish gypsy PROFESSIONAL SERVICE • LOWEST FARES bandit and femme fatale. The road Actress’s ‘Koena Power’ Shakes Mon.Up - Fri. • 836I-Day West El Camino, Sunnyvale, Fest CA 9408 www.INFINITYTRAVEL.COM INFINITY TRAVELahead, Mitra said, will not be easy 836 West El Camino, Sunnyvale, CA 9408 • Fastest pick-up from newspaper stands at Indian outlets for her. By PARIMAL M. ROHIT • INTERNATIONAL / DOMESTIC“I am underAIR FARES pressure to do stuff Special to India-West •CRUISES • PACKAGES • CARS • HOTELS ULVER CITY, Calif. correctly,” Mitra said, adding that — Bollywood actress - she has taken accent training Koena Mitra helped cel- 408-245-8444lessons to help in her transition ebrate India’s Indepen from Indian to American cinema. - “It’s a tough role and a challenge C I am excited to take on. I came dence Day with the community at the Westfield Fox Hills Mall here (to Hollywood) to do dif here Aug. 15 by introducing a new ferent types of movies, whether menu item named after her at the it be comedy, action-adventure, Millions of Milkshakes store and whatever. I want to experiment. revealing the name of her latest I will not do (here) what I have - film project. done in Bollywood.” - Between announcements at Mitra did not entirely forget the event, organized by the JNB about Bollywood, however. Mo Group, Mitra served as guest host ments after the press confer Advertiser of a free concert featuring R&B ence, she had local dancer and artist Omarion that drew a large choreographer Hirangi Ashar LOYALT Y crowd of about 300 people in take to the stage in front of the front of the Millions of Milkshakes Millions of Milkshakes store, store. where, in honor of Mitra’s first Prior to the concert, Mitra films as a Bollywood actress, he • Hundreds of advertisers have found value in India West for 40 joined JNB Group’s T.J. Barring in - [Cont. on page C4] formally announcing her leading spot in thefilm planned “Carmen.” Hollywood Mitra fol feature - lowed up the news by unveiling the milkshake named in her honor plus years at Millions of Milkshakes — the - on a journey of spiritual explora “Koena Power.” tion, fits in the mold of the typical - “What a way to celebrate India’s first-timer in India — the first Independence Day. It’s very spe Actress Koena Mitra (left) poses with R&B artist Omarion at the Independence Day celebration hosted by the JNB Group, scene in the country shows her cial, probably one of the best at which she promoted a new milkshake named after her, the “Koena Power” shake. She also announced she would be gaping at young beggars who ac Independence Days I have ever starring in the upcoming Hollywood film, “Carmen.” (Parimal Rohit photo) cost her taxi; later, she dons a sari celebrated,” Mitra said during to attend a friend’s wedding, and in another scene grimaces at her • Maximum consumer response for advertising dollars a press conference in a private first taste of Thums Up: “It’s five times sweeter than Coke! I think it has methamphetamines in it!” includes a day trip to the ashram goes a line in the film. where scenes from the film were India Lite: ‘Eat, Pray, Love’ Offers a WesternizedThe View scenes in India that make - shot. The Web site of “Incredible - up the middle third of “Eat, Pray, - India!,” however, is plugging the By LISA TSERING Love” were shot last September at Commonwealth Games and has - • Advertisers reach an audience that are in the prime of their India-West Staff Reporter the Hari Mandir Ashram in Patau not made any marketing connec he soundtrack to “Eat, di, outside New Delhi, where Rob - Pray, Love,” featuring tion to the film. The accessible “India lite” mer erts met with the temple’s resident U. Srinivas, is on sale priest, Swami Dharmdev. at Starbucks. You can chandising of the film is a mirror According to production de of “Eat, Pray, Love” author Eliza- signer Bill Groom, “I went with T beth Gilbert’s trip to an ashram also find $4.99 “Eat, Pray, Love” earning years. They are affluent and savvy about shopping for our executive[Cont. on producer page C6] Stan rudraksh malas and $10.99 tins of in Maharashtra, where like many Republic of Tea “Eat, Pray, Love” Westerners who spend their first tea at Cost Plus World Market — trips to India enclosed inside the which, by the way, has launched a - walls of a religious retreat, she sweepstakes whose prize is a trip was largely cocooned from the reality of the country. products that provide value and status. for two to India. HSN has devoted a shop to fash This is the India of postcards Julia Roberts as Elizabeth Gilbert in a scene from “Eat, Pray, Love.” (Colombia Pictures photo) ions inspired by the film, such as a and travel brochures, an image as $275 tote bag and a $99 ecru linen far from “Slumdog Millionaire” as ... Affordable Rate about india west kurti trimmed in hot pink. Luxury one could imagine. 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Mallikawww.indiawest.com Grand • 50 CENTS Marshal of UFICA-FIASC I-Day Fete • North America’s Most Honored Weekly Indian Newspaper • PeriodicalsCALIFORNIA Postage paid at San Leandro,By PARIMAL CA, andM. ROHIT at additional mailing offices. Special to India-West Tussauds NY Unveils Shah Rukh VOL.C7 XXXV NO. 39 • August 20, 2010 WEST ORWALK, Calif. — Pa INDIA triotic tunes and the aroma of Indian food - AFRICA FoxIndia’s Hills Mall meeting room just 64th IndependenceN Day 10,000 peoplefilled filled the theair asoutdoor nearly Safari Packages under prior to the event. “I am so thrilled New Film Review: ‘Peepli (Live)’ fields at the former Excelsior C8 $3750 from LAX/SFO that Millions of Milkshakes chose - High School here Aug. 14 to cel Aug.Prime 15 to name a milkshake Minister after Offers Dialogue to Kashmiris • Kenya highlights ebrate the 63rd anniversary of me.” • Glimpse of Tanzania India’s independence. • Cape Town and the Mitra Willing spent a few to moments resolve talk - Wildlife With a center stage anchoring a ing about her first-ever casting in a U-shape of nearly 100 booths and LA Chef Crowned ‘Food Network Star’ • Botswana Explorer differences with California and the Federation of Hollywood project and being the a schedule of about 50 song and C24 • Cairo and the Nile Cruise Indo-American Associations of Pakistanfirst actor attached to “Carmen,” dance items featured during the SOMAK for best Southern California. Go with a 19th century period piece based evening-long cultural program, value in African Safaris the Indian Americans celebrated “Today we celebrate India’s Presson theTrust story of Indiaof a Spanish gypsy 63rd year of independence. We bandit and femme fatale. The road Aug. 15 with the event’s grand Actress’s ‘Koena Power’ Shakes1-800-757-6625 Up I-DayFP-SAFARI Fest can be proud of all that we have NEW DELHI — Prime Minister marshal, Bollywood crossover www.bestvaluesafaris.com ahead, Mitra said, will not be easy accomplished back at home as Manmohan Singh Aug. 15 asked actress Mallika Sherawat, and for her. well as in this country which we By PARIMAL M. ROHIT agitating“I amKashmiri under pressureyouth to to end do stuff special guest Harry Sidhu, the Special to India-West have made our home,” said Anil violence, saying it would not Republican mayor pro tem for ULVER CITY, Calif. correctly,” Mitra said, adding that Mahajan, speaking on behalf of benefit anyone even as he offered the city of Anaheim. — Bollywood actress - she has taken accent training UFICA as its president. to carrylessons forward to help the in dialogue her transition The evening’s festivities were Koena Mitra helped cel- jointly organized by the United “We bring this event every year processfrom within Indian the toframework American of cinema. - so our community can celebrate ebrate India’s Indepen Federation of Indo Americans of the state“It’s being a tough an integral role and part a challengeof this historic day and to teach C India. (SeeI am separate excited story.) to take on. I came the next generation of Indian dence Day with the community Addressing the nation on the at the Westfield Fox Hills Mall here (to Hollywood) to do dif Actress Mallika Sherawat (center) hoists her plaque over her head as executive members of UFICA and FIASC flank her. Americans the importance of 64th Independence Day against here Aug. 15 by introducing a new ferent types of movies, whether (Parimal M. Rohit photo) their heritage. We have a lot to the backdrop of recent unrest- menu item named after her at the it be comedy, action-adventure, be proud of.” in Kashmir, he said Indian de Millions of Milkshakes store and whatever. I want to experiment. Mahajan added that Indians mocracy has the “generosity and S.F. Giants Field I-Day revealing the name of her latest India May Drag I will not do (here) what I have - in the United States have been flexibility” to address concerns of Prime Minister Manmohan Singh (l) inspects a guard of honor at the Red Fort in New Delhi Aug. 15. In a wide-rang- very influential in several profes film project. U.S. to WTO for done in Bollywood.” - Celebrations by NFIA, FIANC any group. Mitra did not entirely forgeting speech that addressed domestic issues of high inflation and religious tolerance, Singh also called for an end to a sional fields, such as medicine, Between announcements at cycle of violentBy separatist LISA TSERING protests in Indian Kashmir and urged Maoist rebels to lay down their arms and begin talks. Hiking H-1B Fee In his 35-minute speech from India-West Staff Reporter engineering, entertainment, law the event, organized by the JNB A34 about Bollywood, however.(Getty Mo Images) the ramparts of the historic Red and business. - Group, Mitra served as guest host ments after the press confer [Cont. on page A33] AN FRANCISCO — It may Echoing similar thoughts was of a free concert featuring R&B ence, she had local dancer and place to celebrate India’s Inde Goyle’s Foe Shave seemed like an unusual pendence Day — on the field FIA-SC president Ajmer Singh, artist Omarion that drew a large choreographer Hirangi Ashar at AT&T Park before a sold-outApologizes for crowd of about 300 people in take to the stage in front of the [Cont. on page B2] baseball game between the San - Dr. Susan Evans Launches front of the Millions of Milkshakes Millions of Milkshakes store, TweetDiego Padres. Link to Cardiologist in RuralFrancisco Giants and the San store. where, in honor of Mitra’s first But according to organizers of Skin Care Line for S. Asians Prior to the concert, Mitra Racistthe Indian Heritage Rant Celebrations films as a Bollywood actress, he By GREG HEFFERNAN joined JNB Group’s T.J. Barring in [Cont. on page C4] here Aug. 15, the event marked the - By RICHARD SPRINGER Special to India-West formally announcing her leading Arizona Runs for Congress India-West[Cont. Staff Reporter on page B14] spot in the planned Hollywood film “Carmen.” Mitra fol EVERLY HILLS, Calif. She’s also a regular guest with feature By RICHARD SPRINGER - Republican National Com-- her husband and business partner Community Holds India-West Staff Reporter — You may have seen lowed up the news by unveiling mittee member and Kan B Dr. Brian Evans on “Dr. 90210.” dermatologistinternationally and health renowned and the milkshake named in her honor Independence Day sas congressional candidate An active wife and mother of A cardiologist who founded and beauty expert Dr. Susan Evans on at Millions of Milkshakes — the Celebrations on a journey of spiritual explora Mike Pompeo has personally four, she still found time to launch - B1 operated the only heart center- “Oprah,” “Dr. OZ,” ABC’s “Good “Koena Power.” tion, fits in the mold of the typical - apologized for a tweet his a new skin care line through her serving a rural area in northeast- Morning America Health,” “The “What a way to celebrate India’s first-timer in India — the first campaign sent out directing Dr. Evans’ Cosmeceuticals prod- ern Arizona is running for Con Today Show,” and CNN. scene in the country shows her people to check out an article uct line with HSN (premieres Aug. Independence Day. It’s very spe Actress Koena Mitra (left) poses with R&B artist Omarion at the Independence Day celebration hosted by the JNBgress Group, in the Republican primary cial, probably one of the best at which she promoted a new milkshake named after her, the “Koena Power” shake. She also announced she would be gaping at young beggars who ac that subjected his opponent, 25-26) and Guthy-Renker for men starring in the upcoming Hollywood film, “Carmen.” (Parimal Rohit photo) there Aug. 24. India-West and women, and especially South Independence Days I have ever Steve Mehta toldcost her taxi; later, she dons a sari Kansas state Rep. Raj Goyle, to attend a friend’s wedding, and to a racist and hate-filled celebrated,” Mitra said during last week that he believes U.S. red- [Cont. on page B10] in another scene grimaces at her diatribe. a press conference in a private tape has “really damaged health first taste of Thums Up: “It’s five The article that Pompeo’s care to our community.” He said the U.S. needstimes to sweeter find than Coke! I think camp promoted as a “good it has methamphetamines in it!” read” said in part: “Just like includes a day trip to the ashram a way to encourage doctors to - goes a line in the film. his evil muslim (sic) com where scenes from the film were remain in rural communities. Two India Lite: ‘Eat, Pray, Love’ Offers a WesternizedThe View scenes in India that make - munist USURPER comrad shot. The Web site of “Incredible - of three internists in Show Low, ‘Koena Power’ Aerodanceup the middle turned third in a oflively “Eat, performance Pray, - of Gujarati folk dance in the moments before the San Francisco(sic), Giants/San barrack (sic) hussein India!,” however, is plugging the Ariz., where Mehta practices, have By LISA TSERING DiegoLove” Padres were game shot aslast part September of India’s at Independence Day celebrations at AT&T Park Aug. 15. (Som Sharma(sic) photo) Obama, This goyle (sic) Commonwealth Games and has Shakes Up Indepen- left for greener pastures, he said India-West Staff Reporter - the Hari Mandir Ashram in Patau character is just another not made any marketing connec dence Day Fest Mehta has said that he would he soundtrack to “Eat, C1 [Cont. on page A16]di, outside New Delhi, where Rob - ‘turban topper’ we don’t need- Pray, Love,” featuring tion to the film. The accessible “India lite” mer erts met with the temple’s resident in congress (sic) or any politi U. Srinivas, is on sale priest, Swami Dharmdev. cal office that deals with the- chandising of the film is a mirror at Starbucks. You can According to production de Shield your eyes (and your family’s eyes) U.S. Constitution, Christian of “Eat, Pray, Love” author Eliza- signer Bill Groom, “I went with [Cont. on page A28] T beth Gilbert’s trip to an ashram HEALTHY EYES also find $4.99 “Eat, Pray, Love” Address Label our executive[Cont. on producer page C6] Wear Stan sunglasses from with harmful maximum UV rays. UV protection. rudraksh malas and $10.99 tins of in Maharashtra, where like many WEAR SUNGLASSES Dr. Steve Mehta is running for Congress in Arizona. ESSENCE OF Republic of Tea “Eat, Pray, Love” Westerners who spend their first Dr. Susan Evans (center) with Dr. Brian Evans (l) and Hateesh Syal (r). (Greg CLASSICAL EUROPE TOUR tea at Cost Plus World Market — trips to India enclosed inside the EUROPECST#1007726-40 TOUR Heffernan photo) walls of a religious retreat, she $1699 which, by the way, has launched a - $2099 12 Days/11 Nights

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www.indiawest.com • 50 CENTS • North America’s Most Honored Weekly Indian Newspaper • PeriodicalsCALIFORNIA Postage paid at San Leandro, CA, and at additional mailing offices. VOL.INDIA XXXV NO. 39 • August 20, 2010 WEST B20 B20 B20 AFRICA India’s 64th Independence Day Safari Packages under $3750 from LAX/SFO Prime Minister Offers Dialogue to Kashmiris Excellence in • Kenya highlights • Glimpse of Tanzania • Cape Town and the Willing to resolve Wildlife • Botswana Explorer differences with • Cairo and the Nile Cruise Pakistan Go with SOMAK for best value in African Safaris Press Trust of India

1-800-757-6625 FP-SAFARI NEW DELHI — Prime Minister www.bestvaluesafaris.com Manmohan Singh Aug. 15 asked agitating Kashmiri youth to end violence, saying it would not benefit anyone even as he offered to carry forward the dialogue Journalism Awards process within the framework of the state being an integral part of India. (See separate story.) Addressing the nation on the 64th Independence Day against the backdrop of recent unrest- in Kashmir, he said Indian de India May Drag mocracy has the “generosity and U.S. to WTO for flexibility” to address concerns of Prime Minister Manmohan Singh (l) inspects a guard of honor at the Red Fort in New Delhi Aug. 15. In a wide-rang- any group. ing speech that addressed domestic issues of high inflation and religious tolerance, Singh also called for an end to a Hiking H-1B Fee cycle of violent separatist protests in Indian Kashmir and urged Maoist rebels to lay down their arms and begin talks. A34 In his 35-minute speech from (Getty Images) the ramparts of the historic Red 2012 2007 2003 [Cont. on page A33] Goyle’s Foe Apologizes for Cardiologist in Rural Tweet Link to South Asian Journalists Association New California Media Racist Rant New America Media Arizona Runs for Congress By RICHARD SPRINGER India-West Staff Reporter

By RICHARD SPRINGER Republican National Com-- Community Holds India-West Staff Reporter mittee member and Kan Independence Day A cardiologist who founded and sas congressional candidate Outstanding Editorial/Commentary Runner-up, 2007, to Central Valley Reporting Winner, 2003, to Rupal Shah for her Mike Pompeo has personally First place award to Sunita Sohrabji in the “International Report- Celebrations operated the only heart center- B1 apologized for a tweet his serving a rural area in northeast- campaign sent out directing ern Arizona is running for Con people to check out an article gress in the Republican primary that subjected his opponent, there Aug. 24. India-West Steve Mehta told Kansas state Rep. Raj Goyle, Indian Life & Style magazine columnist Swetha Iyengar for story on how pioneer Indian-Mexican families shaped California's to a racist and hate-filled ing” category for her3-part series of articles titled “India’s Poor last week that he believes U.S. red- diatribe. tape has “really damaged health The article that Pompeo’s care to our community.” He said the U.S. needs to find camp promoted as a “good read” said in part: “Just like a way to encourage doctors to - his evil muslim (sic) com remain in rural communities. Two her article "Did Kaavya Betray our Community?" Central Valley; munist USURPER comrad Recycles World’s Electronic Waste into Wealth”. of three internists in Show Low, ‘Koena Power’ (sic), barrack (sic) hussein Ariz., where Mehta practices, have (sic) Obama, This goyle (sic) Shakes Up Indepen- left for greener pastures, he said dence Day Fest Mehta has said that he would character is just another C1 [Cont. on page A16] ‘turban topper’ we don’t need- in congress (sic) or any politi New California Media South Asian Journalists Association cal office that deals with the- Peninsula Press Club U.S. Constitution, Christian [Cont. on page A28] Address Label Dr. Steve Mehta is running for Congress in Arizona. ESSENCE OF CLASSICAL EUROPE TOUR Award to Rupal Shah for her series on the early Indian im- Special Project Runner-up, 2003, to India-West staff for its EUROPE TOUR $1699 Pearl Driver and Sunita Sohrabji jointly accept second $2099 12 Days/11 Nights

15 Days/14 Nights Belgium, Germany, 5cx1 Travel fp_3s We Bring The World To You! UK, Belgium, Netherlands, Switzerland, Great Deals for Germany, Switzerland, Austria, Italy, France 3S INTERNATIONAL TRAVEL INC. Liechtenstein, Austria, Italy, France Asia, Europe, CST# 2062437-40 Appointed agent for Cox and Kings. Fares originating from India. S. America & India migrants in Central Valley who had married into the Mexican feature entitled “9/11: One Year Later”; 46500 Fremont Blvd., Suite 716, Fremont, CA 94538 • email:[email protected] • www.3stravels.com, coxandkingsnri.com place award in the “Continuing Coverage by Newspapers” Call: 510-249-9333 • 408-243-5495 category for their series of articles on Tri Valley University Community. New California Media in Pleasanton, CA. New California Media Civil Liberties Category Runner-up, 2003, to reporter Ashfaque Award to Ashfaque Swapan for the 9/11 story: :Struggle to Swapan for his story about 9/11 victims’ struggle to rebuild their 2011 re-build lives.” lives one year later. Peninsula Press Club South Asian Journalists Association Som Sharma, Kainaz Amaria and Sunita Sohrabji jointly Award given to Ashfaque Swapan in the category of South 2002 receive second place award for “Best Series - Non-daily Asians in the U.S. for his story titled “One year later – victims South Asian Journalists Association newspaper” for their coverage of electrinic-waste practices struggle to rebuild lives” which focussed on the post 9/11 First-prize Winner, 2002, in the category of “Outstanding story on Peninsula Press Club scenario. South Asians in America” to reporter Viji Sundaram for her article Sunita Sohrabji receives second place award in the “Best exposing McDonald's use of beef extract in their french fries; feature - Non-daily newspaper” category for her story titled 2006 South Asian Journalists Association “ The nani Diaries.” New America Media Daniel Pearl Award for Reporting on South Asia Runner-up, 2002, Indo-American Chamber of Commerce Investigative Journalism Runner-up, 2006, to reporter Viji to reporter Lisa Tsering for her coverage of post-earthquake Publisher Ramesh Murarka and Editor Bina Murarka receive Sundaram for her five-part series on women and AIDS in rebuilding efforts in Gujarat; “Lifetime Achievement Award” from Indo-American Chamber India; New California Media of Commerce. South Asian Journalists Association Best Investigative/ In-depth Article Winner, 2002, to reporters Outstanding Editorial/Commentary Runner-up, 2006, to Ashfaque Swapan and Viji Sundaram for their expose on 2009 Indian Life & Style magazine columnist Swetha Iyengar for her McDonald's use of beef extract in their french fries. New America Media series of essays covering race, politics, religion and more. Second place award to Sunita Sohrabji in the Environmental 2001 Issue category for her story titled “Green Rules Force Small 2005 New California Media Truckers into the Red.” New California Media Honor Award Runner-up, Investigative Reporting, 2001, to New America Media Best Investigative/In-depth Article First-place winner, 2005, reporter Lisa Tsering for her article explaining how Bollywood Second Place Award to reporter Sunita Sohrabji in the to reporter Lisa Tsering for her expose of Indian brides who DVDs are pirated in the United States; category of Health Care, for her story titled “Postpartum exploit India's dowry laws; New California Media Depression: South Asian Women suffer in Silence.” South Asian Journalists Association Honor Award Runner-up, 2001, to reporter Ashfaque Swapan for New America Media Special Project 2nd Runner-up, 2005, to reporter Ashfaque his feature on Indian Americans in the Millennium; First Runner-up award to Lisa Tsering for Best In-Depth/Inves- Swapan for his 20th anniversary story entitled “Bhopal South Asian Journalists Association tigative report on Flight School Going Out of Business. Remembered.” Special Recognition Award, 2001, presented to India-West staff South Asian Journalists Association for its in-depth coverage of the immigrant smuggling ring run by Lisa Tsering was a Finalist in the Outstanding Business Story 2004 a Berkeley, Calif.-based landlord. category for her story titled “Grounded: Indian American Flight Society of Professional Journalists, No. Calif. Chapter School Goes Out of Business.” Excellence in Journalism award, Opinion (Print) Winner, 2004, 2000 Peninsula Press Club to Indian Life & Style magazine columnist Swetha Iyengar for South Asian Journalists Association Reporter Sunita Sohrabji picks up Third Place award in the her columns commenting on the second generation Indian Honor Award, 2000, to reporter Ashfaque Swapan for his article, specialty story category for her story titled: “Postpartum American experience; “100 Years in America,” where he explores the history of Indian Depression: South Asian Moms Suffer in Silence.” South Asian Journalists Association immigrants. Peninsula Press Club Outstanding Coverage Winner, 2004, to reporter Viji Sun- Staff photographer Som Sharma secured First Place award daram for her contributions as a journalist between 1994 1999 in the continuing coverage category for the dramatic photos and 2003; New California Media taken by him for the story titled “Grounded: Flight School South Asian Journalists Association Best Breaking News Story, 1999, to reporter Viji Sundaram for her Goes Out of Business.” Special Recognition Award Winner, 2004, to India-West coverage of a Sikh-Canadian publisher's assassination. Peninsula Press Club staff for their outstanding coverage of the death of astronaut Lisa Tsering secured First place award in the continuing Kalpana Chawla; 1998 coverage categoty for her story titled: “Grounded: Flight South Asian Journalists Association South Asian Journalists Association School Out of Business.” Outstanding Coverage Runner-up, 2004, to reporter Ash- Best Series, 1998, to reporter Viji Sundaram for her series of faque Swapan for his contributions as a journalist for the articles on a domestic violence support group. 2008 past decade; Peninsula Press Club New California Media 1997 First Place award to reporter Lisa Tsering for her series on Honor Award, Runner-Up for Best Health Care Story, 2004, South Asian Journalists Association Arnav – a Bay area toddler who underwent a rare heart- to reporter Lisa Tsering for an article about Jeena, America's Best In-depth Coverage, 1997, to reporter Viji Sundaram for her breaking transplant. first organization for South Asian special-needs kids and in-depth story on how Asians were being denied top posts at the their families. U.S. Department of Agriculture; New California Media “Years of Distinguished Reporting for Ethnic Newspapers” award, 1997, to reporter Richard Springer.

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We Koena Mitra helped cel- Mitra spent a few moments talk- aroma of Indian food can be proud of all that we have Cebrate India’s Indepen- ing about her first-ever casting in a filled the air as nearly accomplished back at home as dence Day with the community Hollywood project and being the N at the Westfield Fox Hills Mall 10,000 people filled the outdoor well as in this country which we first actor attached to “Carmen,” fields at the former Excelsior have made our home,” said Anil here Aug. 15 by introducing a new a 19th century period piece based High School here Aug. 14 to cel- Mahajan, speaking on behalf of menu item named after her at the on the story of a Spanish gypsy ebrate the 63rd anniversary of UFICA as its president. Millions of Milkshakes store and bandit and femme fatale. The road India’s independence. “We bring this event every year revealing the name of her latest ahead, Mitra said, will not be easy With a center stage anchoring a so our community can celebrate film project. for her. U-shape of nearly 100 booths and this historic day and to teach Between announcements at “I am under pressure to do stuff a schedule of about 50 song and the next generation of Indian the event, organized by the JNB correctly,” Mitra said, adding that dance items featured during the Americans the importance of Group, Mitra served as guest host she has taken accent training evening-long cultural program, their heritage. We have a lot to of a free concert featuring R&B lessons to help in her transition the Indian Americans celebrated be proud of.” artist Omarion that drew a large from Indian to American cinema. Aug. 15 with the event’s grand Mahajan added that Indians crowd of about 300 people in “It’s a tough role and a challenge marshal, Bollywood crossover in the United States have been front of the Millions of Milkshakes I am excited to take on. I came actress Mallika Sherawat, and Section very influential in several profes- store. here (to Hollywood) to do dif- special guest Harry Sidhu, the sional fields, such as medicine, Prior to the concert, Mitra Section ferent types of movies, whether Republican mayor pro tem for engineering, entertainment, law joined JNB Group’s T.J. Barring in the city of Anaheim. it be comedy, action-adventure, and business. formally announcing her leading The evening’s festivities were Echoing similar thoughts was whatever. I want to experiment. spot in the planned Hollywood jointly organized by the United FIA-SC president Ajmer Singh, I will not do (here) what I have Actress Mallika Sherawat (center) hoists her plaque over her head as executive members of UFICA and FIASC flank her. feature film “Carmen.” Mitra fol- Federation of Indo Americans of (Parimal M. Rohit photo) [Cont. on page B2] done in Bollywood.” lowed up the news by unveiling Mitra did not entirely forget the milkshake named in her honor about Bollywood, however. Mo- Dr. Susan Evans Launches at Millions of Milkshakes — the ments after the press confer- S.F. Giants Field I-Day “Koena Power.” ence, she had local dancer and Skin Care Line for S. Asians “What a way to celebrate India’s choreographer Hirangi Ashar Independence Day. It’s very spe- take to the stage in front of the She’s also a regular guest with cial, probably one of the best Celebrations by NFIA, FIANC By GREG HEFFERNAN Millions of Milkshakes store, her husband and business partner Independence Days I have ever By LISA TSERING place to celebrate India’s Inde- Diego Padres. Special to India-West where, in honor of Mitra’s first B Dr. Brian Evans on “Dr. 90210.” celebrated,” Mitra said during India-West Staff Reporter pendence Day — on the field But according to organizers of Actress Koena Mitra (left) poses with R&B artist Omarion at the Independence Day celebration hosted by the JNB Group, films as a Bollywood actress, he at AT&T Park before a sold-out the Indian Heritage Celebrations EVERLY HILLS, Calif. An active wife and mother of a press conference in a private at which she promoted a new milkshake named afterC her, the “Koena Power” shake. She also announced she would be AN FRANCISCO — It may baseball game between the San here Aug. 15, the event marked the — You may have seen four, she still found time to launch starring in the upcoming Hollywood film, “Carmen.” (Parimal Rohit photo) [Cont. on page C4] Shave seemed like an unusual Francisco Giants and the San [Cont. on page B14] Binternationally renowned a new skin care line through her dermatologist and health and Dr. Evans’ Cosmeceuticals prod- beauty expert Dr. Susan Evans on uct line with HSN (premieres Aug. “Oprah,” “Dr. OZ,” ABC’s “Good 25-26) and Guthy-Renker for men India Lite: ‘Eat, Pray, Love’ Offers a Westernized View and women, and especially South Morning America Health,” “The on a journey of spiritual explora- Today Show,” and CNN. [Cont. on page B10] includes a day trip to the ashram By LISA TSERING tion, fits in the mold of the typical India-West Staff Reporter where scenes from the film were first-timer in India — the first shot. The Web site of “Incredible scene in the country shows her he soundtrack to “Eat, India!,” however, is plugging the gaping at young beggars who ac- Pray, Love,” featuring Commonwealth Games and has cost her taxi; later, she dons a sari U. Srinivas, is on sale not made any marketing connec- to attend a friend’s wedding, and at Starbucks. You can tion to the film. T in another scene grimaces at her also find $4.99 “Eat, Pray, Love” The accessible “India lite” mer- first taste of Thums Up: “It’s five rudraksh malas and $10.99 tins of chandising of the film is a mirror times sweeter than Coke! 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A2 India’s MakeMyTrip Soars in U.S. IPO A4 Chaudhary’s Missteps End in Crushing Loss A10 Earth Aid Cofounder Named to SF Post A2 India’s MakeMyTrip Soars in U.S. IPO A4 Chaudhary’s Missteps End in Crushing Loss A10 Earth Aid Cofounder Named to SF Post

www.bestvaluesafaris.com FP-SAFARI www.bestvaluesafaris.com FP-SAFARI NEW DELHI — Prime Minister NEW DELHI — Prime Minister Manmohan Singh Aug. 15 asked Manmohan Singh Aug. 15 asked agitating Kashmiri youth to end agitating Kashmiri youth to end violence, saying it would not violence, saying it would not benefit anyone even as he offered benefit anyone even as he offered to carry forward the dialogue to carry forward the dialogue process within the framework of process within the framework of the state being an integral part of the state being an integral part of India. (See separate story.) India. (See separate story.) Addressing the nation on the Addressing the nation on the 64th Independence Day against 64th Independence Day against the backdrop of recent unrest the backdrop of recent unrest India May Drag in Kashmir, he said Indian de- India May Drag in Kashmir, he said Indian de- U.S. to WTO for mocracy has the “generosity and U.S. to WTO for mocracy has the “generosity and Hiking H-1B Fee flexibility” to address concerns of Hiking H-1B Fee flexibility” to address concerns of any group. Prime Minister Manmohan Singh (l) inspects a guard of honor at the Red Fort in New Delhi Aug. 15. In a wide-rang- any group. Prime Minister Manmohan Singh (l) inspects a guard of honor at the Red Fort in New Delhi Aug. 15. In a wide-rang- A34 In his 35-minute speech from ing speech that addressed domestic issues of high inflation and religious tolerance, Singh also called for an end to a A34 In his 35-minute speech from ing speech that addressed domestic issues of high inflation and religious tolerance, Singh also called for an end to a the ramparts of the historic Red cycle of violent separatist protests in Indian Kashmir and urged Maoist rebels to lay down their arms and begin talks. the ramparts of the historic Red cycle of violent separatist protests in Indian Kashmir and urged Maoist rebels to lay down their arms and begin talks. (Getty Images) (Getty Images) [Cont. on page A33] [Cont. on page A33]

Cardiologist in Rural Goyle’s Foe Cardiologist in Rural Goyle’s Foe Apologizes for Apologizes for Arizona Runs for Congress Tweet Link to Arizona Runs for Congress Tweet Link to Racist Rant Racist Rant Community Holds By RICHARD SPRINGER Community Holds By RICHARD SPRINGER Independence Day India-West Staff Reporter By RICHARD SPRINGER Independence Day India-West Staff Reporter By RICHARD SPRINGER India-West Staff Reporter India-West Staff Reporter Celebrations A cardiologist who founded and Celebrations A cardiologist who founded and B1 operated the only heart center Republican National Com- B1 operated the only heart center Republican National Com- serving a rural area in northeast- mittee member and Kan- serving a rural area in northeast- mittee member and Kan- ern Arizona is running for Con- sas congressional candidate ern Arizona is running for Con- sas congressional candidate gress in the Republican primary Mike Pompeo has personally gress in the Republican primary Mike Pompeo has personally there Aug. 24. apologized for a tweet his there Aug. 24. apologized for a tweet his Steve Mehta told India-West campaign sent out directing Steve Mehta told India-West campaign sent out directing last week that he believes U.S. red people to check out an article last week that he believes U.S. red people to check out an article tape has “really damaged health- that subjected his opponent, tape has “really damaged health- that subjected his opponent, care to our community.” Kansas state Rep. Raj Goyle, care to our community.” Kansas state Rep. Raj Goyle, He said the U.S. needs to find to a racist and hate-filled He said the U.S. needs to find to a racist and hate-filled a way to encourage doctors to diatribe. a way to encourage doctors to diatribe. ‘Koena Power’ remain in rural communities. Two The article that Pompeo’s ‘Koena Power’ remain in rural communities. Two The article that Pompeo’s Shakes Up Indepen- of three internists in Show Low, camp promoted as a “good Shakes Up Indepen- of three internists in Show Low, camp promoted as a “good Ariz., where Mehta practices, have read” said in part: “Just like Ariz., where Mehta practices, have read” said in part: “Just like dence Day Fest left for greener pastures, he said his evil muslim (sic) com- dence Day Fest left for greener pastures, he said his evil muslim (sic) com- C1 Mehta has said that he would munist USURPER comrad C1 Mehta has said that he would munist USURPER comrad [Cont. on page A16] (sic), barrack (sic) hussein [Cont. on page A16] (sic), barrack (sic) hussein (sic) Obama, This goyle (sic) (sic) Obama, This goyle (sic) character is just another character is just another ‘turban topper’ we don’t need ‘turban topper’ we don’t need Address Label in congress (sic) or any politi- Address Label in congress (sic) or any politi- cal office that deals with the cal office that deals with the U.S. Constitution, Christian- U.S. Constitution, Christian- Dr. Steve Mehta is running for Congress in Arizona. [Cont. on page A28] Dr. Steve Mehta is running for Congress in Arizona. [Cont. on page A28]

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Cardiologist in Rural Goyle’s Foe Cardiologist in Rural Goyle’s Foe Apologizes for Apologizes for Tweet Link to Arizona Runs for Congress Tweet Link to Arizona Runs for Congress Racist Rant Community Holds Racist Rant Community Holds By RICHARD SPRINGER By RICHARD SPRINGER Independence Day India-West Staff Reporter Independence Day India-West Staff Reporter By RICHARD SPRINGER By RICHARD SPRINGER India-West Staff Reporter India-West Staff Reporter Celebrations A cardiologist who founded and Celebrations A cardiologist who founded and B1 operated the only heart center Republican National Com- B1 operated the only heart center Republican National Com- serving a rural area in northeast- mittee member and Kan- serving a rural area in northeast- mittee member and Kan- ern Arizona is running for Con- sas congressional candidate ern Arizona is running for Con- sas congressional candidate gress in the Republican primary Mike Pompeo has personally gress in the Republican primary Mike Pompeo has personally there Aug. 24. apologized for a tweet his there Aug. 24. apologized for a tweet his Steve Mehta told India-West campaign sent out directing Steve Mehta told India-West campaign sent out directing last week that he believes U.S. red people to check out an article last week that he believes U.S. red people to check out an article tape has “really damaged health- that subjected his opponent, tape has “really damaged health- that subjected his opponent, care to our community.” Kansas state Rep. Raj Goyle, care to our community.” Kansas state Rep. Raj Goyle, He said the U.S. needs to find to a racist and hate-filled He said the U.S. needs to find to a racist and hate-filled a way to encourage doctors to diatribe. a way to encourage doctors to diatribe. remain in rural communities. Two The article that Pompeo’s remain in rural communities. Two The article that Pompeo’s ‘Koena Power’ ‘Koena Power’ of three internists in Show Low, camp promoted as a “good of three internists in Show Low, camp promoted as a “good Shakes Up Indepen- Shakes Up Indepen- Ariz., where Mehta practices, have read” said in part: “Just like Ariz., where Mehta practices, have read” said in part: “Just like dence Day Fest left for greener pastures, he said his evil muslim (sic) com- dence Day Fest left for greener pastures, he said his evil muslim (sic) com- C1 Mehta has said that he would munist USURPER comrad C1 Mehta has said that he would munist USURPER comrad [Cont. on page A16] (sic), barrack (sic) hussein [Cont. on page A16] (sic), barrack (sic) hussein (sic) Obama, This goyle (sic) (sic) Obama, This goyle (sic) character is just another character is just another ‘turban topper’ we don’t need ‘turban topper’ we don’t need in congress (sic) or any politi- in congress (sic) or any politi- Address Label Address Label cal office that deals with the cal office that deals with the U.S. Constitution, Christian- U.S. Constitution, Christian- Dr. Steve Mehta is running for Congress in Arizona. [Cont. on page A28] Dr. Steve Mehta is running for Congress in Arizona. [Cont. on page A28]

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India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154

California 528,176 Minnesota 33,031 Arkansas 7,973 New York 313,620 Indiana 27,598 Utah 6,212 New Jersey 292,256 Tennessee 23,900 Nebraska 5,903 Texas 245,981 Missouri 23,223 Mississippi 5,494 Illinois 188,328 Wisconsin 22,899 D.C. 5,214 Florida 128,735 Colorado 20,369 Rhode Island 4,653 Virginia 103,916 Oregon 16,740 New Mexico 4,550 Pennsylvania 103,916 South Carolina 15,941 West Virginia 3,304 Georgia 96,116 Kansas 13,848 Hawaii 2,201 Maryland 79,051 Alabama 13,036 Idaho 2,152 Massachusetts 77,177 Kentucky 12,501 Maine 1,959 Michigan 77,132 Oklahoma 11,906 North Dakota 1,543 Ohio 64,187 Nevada 11,671 Vermont 1,359 Washington 61,124 Delaware 11,424 Alaska 1,218 North Carolina 57,400 Louisiana 11,174 South Dakota 1,152 Connecticut 46,415 Iowa 11,081 Montana 618 Arizona 36,047 New Hampshire 8,268 Wyoming 589

California Counties California Cities with Over 4,000 Indian Americans in 2010

Santa Clara 117,596 San Jose 43,827 Sacramento 8,514 Los Angeles 79,169 Fremont 38,711 San Ramon 8,179 Alameda 72,278 Los Angeles 32,996 Union City 7,966 Orange 40,732 Sunnyvale 21,737 Bakersfield 7,328 Sacramento 26,560 San Diego 17,255 Milpitas 6,351 San Diego 24,306 Santa Clara 15,890 Pleasanton 5,214 Contra Costa 22,328 Cupertino 13,179 Elk Grove 4,968 Santa Barbara 20,665 Irvine 10,687 Stockton 4,735 Fresno 15469 San Francisco 9,747 Anaheim 4,456 San Mateo 13,486 Yuba City 8,863 Mountain View 4,344 San Joaquin 12,951 Fresno 8,814 Hayward 4,260 San Bernardino 12,078 San Francisco 9,747

Based on 2010 Census data.

India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154

Population:

Third largest Asian American group with a population of 2,482,141(Indian alone) Fastest growing U.S. ethnic group (population growth rate of 50.8% from 2000-2006)

Age

43% Asian Indians are between the ages of 25 to 44 years with a median age of 32.2 years

Income

Highest annual median family income of $87,484 Mean annual earnings - $101,108 Combined disposable income of $88 billion Estimated annual buying power of $20 billion

Occupation

Management, Professional, Service, Sales & Office Occupations - 87.4% Asian Indians are very well educated and many are doctors, engineers, and technology experts

Education

Bachelor’s degree or higher- 68.6% Asian Indians have the highest educational qualifications of all ethnic groups in the U.S.

Marital Status & Average Family Size

69.4% Asian Indians are married Average family size – 3.45 83% have nuclear families and 6% have extended families

Language

73% of Asian Indians speak English and at least one other language Asian Indians have a good comprehension of English language and thus often get an edge over other ethnic groups

Home, Automobile and Business Ownership

55.3% own one or more housing units; median home value - $394,400 89.8% own one or more cars The community is well represented as small business and motel owners About 55% of motels in the U.S. are owned by Asian Indians which has a combined market value of $40 billion

Media Preferences

50% of online Asian Indians read a South Asian newspaper; 22% read South Asian publications on a regular basis.

India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154

The South Asian* population within the United States has developed into a sophisticated market that combines culturally unique and mainstream buying habits. Marketers, witnessing the growth of ethnic segmentation, Media Releases recognize its buying power and continue to monitor the development of its consumer preferences. and • “One-third of engineers in the Silicon Valley are of Indian descent, Survey Results while 7% of valley hi-tech firms are led by Indian CEOs.” – University of California, Berkeley

• “While the Indian American population is less than 1% in the U.S., the contribution of the community is to the extent of almost 17%.” – MIT Journal

• “With household incomes averaging at $90,000 annually, South Asian Americans represent the most lucrative ethnic group in the U.S. Their consumer choices: frequent trips overseas (54%), dining out (54%) and purchase of high-price electronics (92%) positions them as an upscale segment that is willing to pay more for a higher quality of life.” – Global Advertising Strategies, a New York City-based multicultural advertising agency

• “Large number of South Asians take frequent trips, buy hi-fi equip- ment and dine out, while their cultural preferences are strong enough that one out of four South Asians spends over $60 per month on South Asian programming on cable television. 80% of the survey respondents consume ethnic media with print having the highest penetration, followed by TV and radio.” – Excerpt from Global Advertising Strategies report on survey of preferences among South Asians in the U.S.

• “There are nearly 200,000 Indian American millionaires. One in every nine Indians in the U.S. is a millionaire, comprising 10% of U.S. millionaires.” – Merrill Lynch

*South Asian ethnic group includes Asian Indians (the largest sub-group; comprise approx. 88% of total South Asians) and ethnic groups from Paki- stan, Bangladesh, Nepal and Sri Lanka.

India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154

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India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154

Our Advertiser Portfolio*

Walmart Art Karat

HSBC Bank Eros Entertainment

Metlife Sony Entertainment

Lufthansa Deep Foods

Comcast Meritage Homes

Asian Art Museum State Bank of India

State Bank of India Dish Network Discovery Builders

New America Media Brookfield Homes

San Mateo Marriott Quarry Lane School

Western Union Classic Communities

State Farm Insurance Chase Bank

India Tourism Residents Medical Group

Bhindi Jewelers Singapore Airlines

Chitresh Das Dance Company Unilever

The Tech Museum of Innovation, San Jose Excel Test Prep

State Farm Insurance HAB Bank

San Francisco Symphony Elite Educational Institute

KB Home Hanmi Bank

Amber Restaurant

*Partial list

India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154