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[email protected] HALLMARK MOVIE CHANNEL BRINGS BACK ITS SUCCESSFUL ‘THE MOST WONDERFUL MOVIES OF CHRISTMAS’ ANNUAL HOLIDAY PROGRAMMING SLATE “The Most Wonderful Movies of Christmas” Features Two Original Holiday Movie World Premieres And All-New 24/7 Holiday Programming Hallmark Movie Channel will continue its treasured holiday celebration this year with “The Most Wonderful Movies of Christmas,” a unique holiday programming slate featuring two Original Holiday Movie World Premieres, “The Christmas Secret” and “The Christmas Shepherd,” and a collection of classic holiday viewer favorites beginning Monday, November 3. Following the success of last year’s first-ever Original Holiday Movie World Premiere, “Christmas With Tucker,” which became the network’s most watched original premiere among households and women 25-54 in network history, this year’s “The Most Wonderful Movies of Christmas” will feature two original holiday movie world premieres and, for the first time, 24/7 holiday themed programming. “Coming off the heels of a very successful launch of ‘The Most Wonderful Movies of Christmas,” we are looking to further broaden and expand the campaign to create a unique viewing experience for consumers and holiday enthusiasts,” said Michelle Vicary, EVP, Programming for Hallmark Channel and Hallmark Movie Channel. “This year’s campaign will be bigger and better than ever, providing viewers with a holiday destination perfect for the entire family,” Vicary concluded. “The Christmas Secret” is based on the bestselling book of the same name by New York Times bestselling author Donna VanLiere, and tells the heartfelt story of a single mom who discovers a miraculous secret at Christmas that forever changes her life and the lives of those around her.