Sue Gregory Director of Youth Engagement, Employability and Sports Development Can Modern Day Football

Schemes Contribute to Threat OR Reduction? Overview 1 2 3

Who we are Youth Offer Key Lessons to Develop Offer 4 5 6 7 Impact Our Assets & Premier League Future Concluding Comments Use your assets! in the Community Accolades

104 40 Everton Free School Established 120,933 Multi-Award Social participant hours Winning Programmes 2012 each season £6.2m Supporting COMMUNITY ASSETS 2,000 Everton Free School £4m Local Charities 116 40 200+ Full Time Casual 230 The People’s Hub £1.5m each year Partners Volunteers The Blue Base £0.5m Staff Staff Housing projects £0.2m

UNIQUE and SPECIAL BOND with Our Community THE PEOPLE’S CLUB Map 2.1:

Warbreck Index of Multiple

Norris Green Deprivation 2015 in

West Der by Everton &

Knotty Kensington & Fairfield Ash

Picton

Childwall Princes Riverside Park

Church St Michaels

Mossley Hill

Most Deprived Allerton & Key LSOAs Hunts Cross Goodison (Nationally) Park 0-1% (Most Deprived 26

1%-10% 108 -Garston 10%-20% 47

©Crown copyright and database rights 2015 Ordnance Survey 10018351 Our Programmes • Youth Engagement

• Social Inclusion

• Disability 40 • Youth Justice • Health and Social Care Social Programmes • Education INVESTING IN

OUR COMMUNITY L4

167 CITY SITES ACROSS CENTRE

Current National Situation

800,000 Children have mental health issues

75% children spend less time outside each day than prisoners

60% of children in poverty are in working families

Young people’s happiness is at its lowest since 2010

Fear of crime is the most common problem of all, affecting 2.2 million children

One million children (18%) have 7 or more serious problems in their lives Youth Engagement , Employability & Sports Development

Current Liverpool Situation Crime Rate of Blue Mile Wards nd 1000 2015 CRIME RATE 2 89.8 PER highest number of 127.7 102.9 109.4 1000 POPULATION TROUBLED FAMILIES CHILDREN IN CARE County Anfield Kirkdale 4th 72% 23.7% most deprived 4000 of children in care are in of children in YEAR 6 are 2 in 5 FOSTER CARE classified as obese, local Authority adults receiving drug IN addiction treatment have with only 32% registered worse than the (IMD 2015) children living with them AT RISK OF BEING IN with City Council average for England CARE Our Youth Engagement Model

Education Enterprise Employability Community Support Apprenticeships Engagement Services

Over 20 Youth Projects Over 5000 YP access services each year Run 100+ sessions per week ranging 2-6 hours Everton Free School Premier League Primary Stars Premier League Works

Education Sports Leadership Enterprise Employability Working Futures Apprenticeships

4-25 Years National Citizen Service Premier League Enterprise (NCS)

Tackling the Blues Premier League Kicks Walton Youth Zone

Duke of Edinburgh Community Engagement

Premier League Multi Sport 4- 25 Years L8 Kicks

NCS

Premier League Girls Sports

Social Action Safe Hands- Prevention/ crisis/ rehabilitation 41 Goodison Breathing Space- Gateway for all At risk of care, In Care and Care Targeted Support levers Work For Young People at risk 8- 25 years

Key Stage Transition Early intervention

Breaking Youth Violence Early intervention KICKS Premier League national Programme for over a decade

Everton Kicks started with 6 sessions in areas highlighted as having gang culture/ ASB • Now deliver 35 sessions per week • 6800+ participants have attended in 3 years • Merseyside Police have confirmed - 75-82% reduction in crime during the session times Institute for Public Policy Research estimates that the cost of exclusion is Cost of a secure Kicks £370,000 per young placement£65-£189K Everton Free School Safe Hands person in lifetime per year education, benefits, healthcare and criminal justice costs. Everton Free School Alternative Provision

• High quality learning environment • Curriculum that engages students • Creates pathways to next steps • Identifies a ‘hook for learning’ • help students find their ‘element’ • Support of a Premier League Club Curriculum offer • All students study GCSE English, Maths and Science, preparation for Working Life, Functional Skills IT, English & Maths • PSE/BV – students follow short qualifications at Level 1 or 2 such as Sex Education, CV writing, Stress Awareness, Mental Health, Alcohol Awareness, Substance Misuse, Managing Money, Presentation Skills and various units from the Prince’s Trust Award/Certificate • Options/F2C – Creative Studies, Music, Djing, Sport, Dance, Table Tennis, Female Football, Art, Childcare, Beauty, Maths Blast, English Blast, Construction, Motor Vehicle, Prince’s Trust, Duke of Edinburgh, Inside the City • Stretch & Challenge – VCert Health & Fitness, Cambridge Diploma Business, GCSE English literature, Prince’s Trust Business Enterprise Award

Safe Hands Safe Hands

• Young Offender Project for 15-19 years

• 3 Tier model of delivery • Pre – season -Support in Custody

• Mid Season -Custody to Community

• End Of season – • Employment, education and training

• 179 young people have been supported over the last 5 years • 79% non -reoffending rate against national 38% rate Breathing Space

Supporting young people aged 10-19 years

• In care

• At risk of entering the care system

• Care leavers

• “Before being with Everton, I felt nobody cared or listened.. • I know feel valued and excited about my future”

PL Enterprise Challenge

A National competition in which students tackle a real life business challenge set by the Head of the PL. Through a series of workshops they will develop a business idea and presentation in which they pitch to a panel of judges for the chance to represent the club at regional playoffs and national final young people develop business skills, increase confidence and realise their potential..

• Working with schools and young people aged 12-14 Everton Primary Stars

In Autumn 2015, the Premier League Employability PE Literacy & Numeracy After School committed to expanding and Personal, Social & Health Everton Primary Offer Multisport Education enhancing its Schools’ Offer so that it

Inclusion Facilities can be accessed by every primary

Tournaments school in England and Wales by 2022 Behaviour / Character (18,396 schools) Everton has delivered to over 40 schools this year accessing more than 2750 students not only improves PE sports and sport participation improves health and mental wellbeing

HOW DO WE KNOW?

Community Organisation of the Year 2017 Independent Local Well Being Assessments

12 year National Well-Being Programme – 60,000 CYP

Robust process

Apply learning through local well-being assessments – 40 since 2012

Make comparisons with the national data

Combination of survey and face to face consultation

Unique insight into children’s lives Well-being in Everton

.Comparison of life satisfaction score to national average (5 Q’s)

10

8 7.4 7

6

4 Mean Mean (out scoreof 10)

2

0 Everton National

• Children’s well-being in Everton is above the national average • No gender difference • Primary scores higher (7.9) than secondary (7.2) which reflects national picture • Children are also happier with all aspects of their local area than the national average. Cath Morris Children Society

We have not seen anything like this in any other area ……..

We do not know whether this is unique to Everton or whether it is football in general, but ……….

It is like the children and young people feel they have a protective shield around them by being involved with Everton

"I have been involved with services all my life and I've not seen anything like this.. They are like family, always there even if you make a mistake. Never rush you, never tell you the support is over, your time is up! I trust them .."

Duplicate Campus? “Everton, probably more than any other club, does more in its community and for their fans than just about anybody else. What goes on at Everton Football Club in terms of community, education, young people all the way through enterprise and then into business – every aspect of the local community Everton see themselves at the centre of and they’re a real example to other clubs” Richard Scudamore Executive Chairman, Premier League £4.2m BEST PLAYERS BEST STADIA

Invest £100 million per year in to 92 clubs direct and fund 68 National League Clubs through the National League Trust

COMPETITIVE AND COMPELLING GLOBAL FAN BASE groups Acknowledgements Thank you for listening …

Sue Gregory Director of Youth Engagement, Employability and Sports Development