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Home , Frances Rafferty, Susan Peters, WTBP

Apri 120,1970:Our39thYear:50ç irm

n c) v ^. r, 0' o ' Mr' 7...- i D<" v(/,D D *t Broadcasting 7c mc% zrr rm FCC to move against TV commercial practices? p23 s 7,7 n': Senate passes bill requiring lower rates for politicals. p30 House opens its doors to CBS -Haiti invasion probe. p46 c SPECIAL REPORT: A new generation of hardware at NAB. p52 av. C

The boss wanted us to do a hard -sell ad on "The Flying Nunn, but it really doesn't need it. All we want to tell you is that it's a show the whole family will love. And it's already sold toWNEW-TV NewYork, KTTV Los'Angeles, KTVU Oakland -San Francisco,WTAF -TV Philadelphia, WIIC -TV Pittsburgh, KOMO -TV , KGMB -TV Also, Honolulu, WTEV Providence,WSOC -TV Charlotte, there ,are WHNB -TV Hartford -New Britain, KATU Portland, 82 half- hours- Field WSBK -TV Bbston and WUAB -TV Cleveland and Sally is a doll ! Screen Gems MGM'S STUDIO BOSS MAYER AND HIS TOP TALENT. Left to right, first row: Captain (on leave), , Lucille Boll, , , Louis B. Mayer, Greer Garcon, Irene Dunne, Susan Peters, , Lionel Barrymore. Second Row: Harry James Brian Donlevy, Red Skelton, , William Powell, Wallace Beery, Spencer Tracy, Walter Pidgeon (With beard for Madame Curie role), Robert Taylor (With G.I. haircut for real -life Navy role), Pierre Aumont, Lewis Stone, , Jackie Jenkins. Third row: Tommy Dorsey, , Jean Rogers, James Craig, Donna Reed, , Fay Bainter, Marsha Hunt, Ruth Hussey, Marjorie Main, Robert Benchley. Fourth row: Dame May Whitty, Reginald Owen, Keenan Wynn, Diana Lewis (William Powell's wife), Marilyn Maxwell, , One of the great MGM pictures

Just one of 710 (the rest move and talk) pictures in the greatest of all film libraries...now once again available in all variety of profit- making forms on a station -by- station basis.

Ne.. York, Chicago. CoIva, C:' :. MGM Atlanta, Dallas. Te:o,o, TELEVISION

'bards, Marta Linden, Lee Bowman, Richard Carlson, . Filth row: Blanche Ring, Sara Haden, Fay Holden, Bert Lahr, Frances , June Allyson, Richard Wharf, Frances Rafferty, Spring Byington, Connie Gilchrist, Gladys Cooper. Sixth row: Ben Blue, Chill Wills (In uniform Here, Private Hargrove), Keye Luke, Barry Nelson, Pfc. , Henry O'Neill, Bob Crosby, Rags Ragland. Absent from this gilded gathering me Turner, Judy Garland, Charles Laughton, , Robert Young, Ann Sothern, Margaret O'Brien, and Robert Walker. armed forces were Clark Gable, Robert Montgomery, Melvyn Douglas, Lew Ayres. 1.)) DELIVERS .5, ...,,,"',: `._ e0.`: i ee ,,.._ ri```l\l WI Ö

22.7% MORE TV HOUSEHOLDS than the 2nd Station*

15.2% MORE WOMEN 18-49 than the 2nd Station*

13.3% MORE HOUSEWIVES under 50 than the 2nd Station'`

26.7% MORE MEN 18 -49 than the 2nd Station*

13.8% MORE COMBINED TEENS and CHILDREN than the 2nd Station'`

*JANUARY 1970 ARB TELEVISION Audience Estimates Day Part Audience Summary Total Survey Area Sunday through Saturday 9:00 AM - Midnight Average Quarter Hour

Represented Nationally by 400 ® KRLD-TV The Dallas Times Herald Station. CLYDE W. REMBERT, President "44AS - FT. Wißt 4 BROADCASTING, April 20, 1970 Closet/Circuit®

Balloon brought down tainty chairman will fare better with cized Democrat, Paul Rand Dixon, was new proposal than with one providing chairman. That big promotion campaign Life is for permanent sharing of all seven low- Despite much speculation about pros- running, claiming research showing ads est UHF channels and looking to re- pect of similar changes at FCC, there in Life close to delivering twice "come allocation of these frequencies to land is no sign of action yet. However, that the recall of Television commercials," mobile. That proposal was left for dead agency is also considered ripe for turn- has rankled TV people. But NBC re- by majority of commissioners four over, with Republican chairman in con- it search has done more than rankle; weeks ago (BROADCASTING, April 6). trol and several key Democrats on staff. has analyzed research on which cam- Some commissioners fear land mobile paign is based, and has concluded Life could never be removed once it began Riding a trend claims "abound in exaggeration and mis- operating on UHF frequencies, five - statement" and that research they cite In effort to exploit growing sports mar- year limit or no. ket in is full of holes. For starters, as matter broadcasting, two NFL Films of simple arithmetic, NBC researchers executives, Harry Weltman and Phil note that Life's own figures, claiming Joining up Harmon, vice president and marketing 18% average recall for test brands ad- It's newspaper week in New York with director and sales director, respectively, vertised in Life to 11% for same brands American Newspaper Publishers Asso- have resigned to form Javelin Sports Corp. Inc. Javelin will serve as TV -ra- on TV, are not "close to" 2 -to -1 ad- ciation and its satellites, along with dio production company, repre- vantage as Life claims, but more like news associations, holding their annual sales sentative for other producers and con- 3 -to -2 -and even that advantage is "of convention. Electronic journalism won't distinctly dubious validity." be overlooked. ANPA president, Wil- sultant to advertisers and agencies in- terested in sports sponsorship. first As for research itself, NBC analysis liam F. Schmick, Jr., president of Balti- Its project will be one -hour computerized finds serious flaws in methodology, con- more Sunpapers (WMAR- FM-TV), who NFL Game of Week football show for tends in effect it was loaded against sounded call for resistance to govern- radio, designed for airing several days TV. For instance, ads tested were all ment interference with broadcast news before actual game is played. full pages and used techniques that tend operations and station ownership one year to generate high recall scores, whereas ago, (BROADCASTING, April 28, Work wanted TV commercials seem to have been se- 1969), is expected to hit hard again lected on "catch -as- catch -can basis," in his keynote speech tomorrow (Tues- Group of young FCC attorneys who sometimes were black- and -white in com- day). feel their skills and training are being petition with four -color pages, some- Since Mr. Schmick's challenge last inadequately used have taken unusual times were only 30 seconds instead of year, ANPA has kept watchful eye on step to remedy situation. They have 60's. One commercial, aimed at men all aspects of media ownership: FCC's drafted petition reciting grievances and and designed to run during football one -to-customer rule, its rulemaking on suggesting remedies, and submitted it to commissioners, games, was tested among women in newspaper- broadcast crossownerships, with 18 signatures. movie after football season was over. technological advances that affect fu- They say most young attorneys do work that is "only marginally Another, showing several varieties of ture publication (facsimile, CATV) and legal," that they are being trained as clerks, and soup, had to compete for memorability mobile communications for both re- that such misuse" against soup ad featuring pop -art poster portage and circulation. ANPA already "gross of their talent is principal reason so many quit soon containing 50 -cent coupon offer. Even is party in FCC proceedings on news- for private practice. so, NBC analysis found, in terms of re- paper ownership and is pledged to Petition suggests commission make call related only to sales points men- carry fight, alongside broadcasters, not complete reassessment of its manpower - tioned in ads and commercials, TV on only to FCC but also to courts and allocating policies and, in meantime, average scored 38% higher than Life. Congress, if need according be, to pub- direct supervisors to provide their at- lisher-broadcasters. torneys with more legal work. First re- Land -mobile settlement? action among commissioners and aides New team Draft of plan designed to eliminate dif- was sympathetic. Chairman's office is ferences among FCC commissioners on Look for major overhaul of entire top - understood to have been concerned in view use of UHF television frequencies by level Federal Trade Commission staff. about problem, of turnover of attorneys, and to have asked land- mobile radio is in polishing stage. New Republican chairman, Caspar W. executive Reportedly, it provides for land mobile Weinberger, is reportedly ready to bring director's office to develop plan to make better use to share two or three of seven lowest in recruits to revitalize FTC and to of staff. UHF channels in top markets (perhaps implement his plans for upgraded con- 10 of them) where they are unused- sumer protection. As one facet of this Political season but for only five years. Plan is based on reshuffling process, chairman will be Liberal House Democratic Study Group assumption that within five years equip- filling astonishing number of key staff is setting up its own task force on ment manufacturers can develop land - vacancies; at present, trade commission communications, with Representative mobile gear capable of operating in is operating without services of three Robert O. Tiernan (D -R. I.) as chair- 900 -mc range where commission pro- bureau chiefs, executive director, chief man. New unit will look into both poses to turn over 115 me of space to of food-and -drug advertising division, print and broadcast communications, land mobile. and program- review officer (key policy with special emphasis on subjects that Plan is being drafted by chiefs of planner). However, anticipated over- standing committees-such as Com- Broadcast and Safety and Special Serv- haul will also involve replacement of merce and Judiciary-are unable to ices Bureaus and by chief engineer, several staffers, probably including other cover because of congressional work- largely under instructions from Chair- bureau chiefs and general counsel. All load. It will probably hold some public man Dean Burch. But there is no cer- are holdovers from days when oft -criti- hearings.

BROADCASTING, April 20. 1970: Vol. 78, No. 16 Postmaster: Send Form 3579 to BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036. Guest Walter Cronkite talked about the current criticism of the news media and the television coverage of the Chicago Democratic Convention. Commentator James J. Kilpatrick thought the "Chicago 7" should have been arrested for littering the sidewalks. Elder statesman Averell Harriman -the my living major American participant- reminisced about the historic Yalta talks of 25 years ago ... and evaluated their aftermath. Noted nuclear physicist Ralph Lapp illuminated the ABM controversy with some scientific light. These are typical of this unique weekly gathering of the men who make the news -and the men who report it. MARTIN AGRONSKY & CO. Every Saturday evening at 7:00

WTOP TV W SHINGTON, D.C. presented by TvAR

BROADCASTING, April 20, 1970 ifeekligilef

FCC Commissioner Robert E. Lee, speaking to members FCC, rejecting NBC's request for series of administrative of Association of National Advertisers, says government conferences on commission's proposal to limit network intervention may be necessary to deal with complaints of domination of prime time, opts for act -now, talk -later commercial 'clutter,' prices and scheduling. See ... approach -but immediate action is uncertain. See ... FCC to move against TV commercials? ... 23 FCC targeted on prime -time rule ... 47

Prospect of guaranteed cost -per- thousand in television CBS News President Richard S. Salant tells Representa- held out as strong possibility to some 60 of country's tive Richard L. Ottinger (D -N.Y.) and Senator Thomas J. leading TV advertisers last week at TV- management semi- McIntyre (D -N.H.) network supports their bills to protect nar held by Association of National Advertisers. See ... newsmen from seizures of confidential information. See ... TV finds itself on hot ANA griddle ... 24 CBS supports subpoena protection ... 50

Modified bill to establish favorable rates and spending Broadcasters attending that NAB convention in Chicago limitations for political broadcasting passes Senate over were treated to an array of TV cameras, video -tape re- Republican opposition and heads for House. Observers corders, studio gear, sophisticated automation devices say House may take hard look at measure. See ... and other equipment for radio, TV and CATV. See ... Senate moves to equalize exposure ... 30 A new generation of hardware ... 52

Television Bureau of Advertising estimates that in 1969 Apollo 13 emergency forces networks to put news organi- national and regional advertisers allocated over $1 billion zation reflexes to test. ABC -TV, normally third in news to spot television in 75 markets as measured by Broad- ratings, wins plaudits for quick recognition of gravity of cast Advertisers Reports. See ... crisis; CBS -TV and NBC -TV chided for coverage. See ... Spot TV topped billion in '69 ... 32 Networks caught off -guard with Apollo ... 84

House Investigations Subcommittee finally holds hearing At CBS's stockholders meeting-peppered by protests of on its probe of CBS's role in abortive attempt to invade Women's Liberation Front -Board Chairman William S. Haiti. Network officials deny lending of encouragement Paley predicts 20% gain in first -quarter sales but 2% or financial support to scheme. See ... gain in net income due to cost -price squeeze. See ... Haiti invasion query goes public ... 46 CBS strides into the 70's ... 87

Departments Broadcasting

AT DEADLINE 9 OPEN MIKE 18 Published every Monday by Broad- Inc. Second -class ADVERTISING 23 PROGRAMING 46 casting Publications BROADCAST postage paid at Washington, D.C., and CHANGING HANDS 40 SPECIAL REPORT 52 additional offices. CHANGING FORMATS 73 WEEK'S PROFILE 107 Subscription prices: Annual subscrip- tion for 52 weekly issues $10.00. Add CIRCUIT 5 CLOSED $2.00 per year for Canada and $4.00 DATEBOOK 12 for all other countries. Subscriber's oc- EDITORIALS 108 cupation required. Regular issues 50 cents per copy. BROADCASTING YEAR- EQUIPMENT & ENGINEERING 90 BOOK, published every January, $11.50 FATES & FORTUNES 91 per copy. FOCUS ON FINANCE 87 1=m1 Subscription orders and address IIifil1ßIN BUM MX changes: Send to BROADCASTING Circula- FOR THE RECORD 98 tion Department, 1735 DeSales Street, LEAD STORY 23 N.W., Washington, D.C., 20036. On and THE MEDIA 36 changes, please include both old new address plus address label from MONDAY MEMO 20 front cover of the magazine.

BROADCASTING, April 20, 1970 7 In 195 we courageously introduced a daring iniovation in , with our hearts in our mouths.

We're celebrating the 5th anniversary of WINS all - news in New York. And things couldn't be better. But we'll never forget that jittery first day. An all -news station was a radically new (some said radically crazy) idea. And no one could be absolutely sure how New Yorkers would react to it. We took the leap because we felt there was a tremendous need for people to get the news the minute they wanted it. Although there was a decline in our audience at first, it wasn't long before New Yorkers were actually depending on WINS. They liked the idea of never having to hunt for the news. Or the meaning behind it. And as our audience grew, we added new dimensions. We've set up suburban bureaus to cover everything from community problems to community weather. We've increased individual service like traffic and transit reports throughout rush hours. We've added daily reports on stockmarket and supermarket prices. And expanded our coverage of sports. WINS has grown to be more than a radio station. We're now a news source for over two million New Yorkers every week.' In fact, WINS proved so successful that Group W introduced two other all -news stations, KYW in Philadelphia and KFWB in . Which are also doing extremely well. And to think only 5 years ago it was all just a wild idea. ALL NEWS.ALLTHE TIME. GROLIP WINS WESTINGHOUSE BROADCASTING «' COMPANY

'ARB January. 1970. The audience figures shown are estimates subject to the limitations of the techniques and procedures used by the service noted.

8 BROADCASTING, April 20, 1970 Late news breaks on this page and overleaf. Complete coverage of the week begins on page 23. AtBeal/Jifle

WFIL -AM -FM sold buying WEIL -FM, is newly elected presi- in New York by ABC officials, ATV's dent of National Association of FM Sir Lew Grade, deputy chairman and Agreements in principle for sale of Broadcasters (BROADCASTING, April 13). chief executive, and Miss MacLaine. WFIL -AM -FM Philadelphia to separate In earlier contemplated spin -offs re- ATV will produce TV series in England buyers were announced Friday (April sulting from Capcities/Triangle deal, and on continent. 17) by Capital Cities Broadcasting wNHc(AM) New Haven, Conn., was sold This marks further expansion of ATV Corp. subject to customary condition to Westerly Broadcasting (WERI -AM -FM as TV- network program supplier in U.S. of FCC approval. Westerly, R.I.) for $850,000, and It has This is Tom Jones and Engelbert WFIL(AM) is being by new acquired WNHC -FM went to Robert Herpe, sta- Hurnperdinck on ABC -TV this season, corporation to be formed by group of tion manager, for $125,000 (BROAD- and in 1971 -72 season will have The Philadelphia -area residents and Phila- CASTING, April 6), and WSAZ -TV Hunt- Persuaders (Tony Curtis and Roger delphia Life Insurance Co. for $12.5 ington, W. Va., went to group -owner Moore) on that network. Also under- million. WFlL -FM is being to Richer sold Lee Enterprises for $18 million (BROAD- way is special starring Petula Clark for Communications inc., new corporation CASTING, April 13), all also subject to ABC -TV next season. headed by current general manager FCC approval. John L. Richer and including other WFIL -FM employes as well as prominent Coded ID's local residents, for $1 million. Both Cox switches reps FCC announced Friday (April 17) it sales are said to be on installment basis CBS Radio Spot Sales will represent is authorizing inclusion of coded pat- of 29% down and remainder payable four AM and CBS /FM Sales will rep terns in TV video signals for purpose over eight years with interest at pre- four FM stations, all owned by Cox of identifying programs and spots elec- vailing prime rate. Broadcasting Corp., effective May 16. tronically. Both outlets are among stations to be Stations are WSB -AM -FM Atlanta; WHIO- Permission to use coded signals fol- acquired by Capcities from Triangle AM-FM Dayton, Ohio; WIOD -AM -FM lows rulemaking proceeding requested Publications in $110 -million transaction, Miami, and WSOC -AM -FM Charlotte, by International Digisonics Corp. IDC also subject to FCC approval (BROAD- N.C. Wsoc outlets are now repped by sought approval of largely automatic CASTING, Feb. 13, et seq.). In Phila- H-R, other stations by Edward Petry & monitoring system, which it claimed delphia, Capcities plans to retain WFIL- Co. Petry and H-R also had repped could quickly and accurately compile TV. Cox TV's, which, similarly on May 16, information for national advertisers, WFIL(AM) is on 560 kc with 5 kw; switch to Tele -Rep Inc., New York agencies, licensees, copyright owners WFIL -FM on 102.1 me with 27 kw hori- ( "Closed Circuit," March 16). and other entities (BROADCASTING, May zontal and 25.5 kw vertical. They are 26, 1969 et seq.). programed separately. IDC's petition was opposed by sev- Announcement did not identify local MacLaine series set eral broadcasting groups. residents in WFIL(AM) purchase, but said Shirley MacLaine will star in her first Commission, noting objections, speci- they would be "well -known local cit- TV series in fall of 1971 on ABC -TV fied that single transmission of coded izens active in community affairs in the with Producer Sheldon Leonard develop- patterns is not to exceed one second in Philadelphia area." Representative of ing "half -hour contemporary entertain- duration; pattern transmission must not Philadelphia Life Insurance, which will ment series." result in "significant degradation" of be principal stockholder, said prelimi- TV package is part of newly formed broadcast transmission, and licensees nary discussions were being held with association of Miss MacLaine and As- must have consented to transmission. number of interested potential partici- sociated Television Corp. Ltd. (ATV), Commission noted that IDC might pants including Bruce Baldwin, iden- London, in which ATV and star will have competitive advantage in being tified with Horn & Hardart Restaurant produce and distribute their own mo- first to offer service, but said edge chain, and Philip Corson of Corson tion pictures. TV series was announced should be temporary as rules "will not Lime Mills. Mr. Richer, heading group Friday (April 17) at news conference present legal or technical impediment

Happy TV climax to Apollo 21 hours, 37 minutes, compared to 35 number of personnel deployed for hours for Apollo 12, and CBS -TV 18 Apollo 13 same as for Apollo 12 -from Pooled TV coverage of dramatic, ten- hours, as compared to 23 hours for last 150 to 300 for each network. sion- mounting splashdown at 1:07 p.m. moon mission. Communications Satellite Corp. re- EST of Apollo 13 drew 40 million NBC -TV provided pool coverage for ported that it received orders for more viewers last Friday (April 17), accord- splashdown and recovery, while CBS - than 10 full hours of satellite time to ing to NBC estimate. TV and radio TV was responsible for overall produc- handle live telecasts of Pacific splash- coverage of mission -flight that was tion of mission coverage. Ringside seat down of Apollo 13. shortened from 10 to seven days by for splashdown and recovery was pro- Oversea's delivery of Apollo 13 re- electrical problems (see page 84)- vided for first time by color -TV camera covery shows went to Comsat station also was much greater than coverage aboard helicopter, transmitting pictures at Etam, W. Va., then via Atlantic of full, 10 -day Apollo 12 mission last back to Western Union transportable Intelsat III satellite to Europe, Latin November. Latter flight was considered earth station aboard pickup carrier, Iwo America and Puerto Rico; for Far East- by many anticlimactic after Apollo 11 Jima (BROADCASTING, April 6). Carrier ern points, signals followed return path man-on -moon flight. ABC -TV, for ex- then beamed pictures to Intelsat III back through Jamesburg, Calif., earth ample, reported 22 hours of coverage satellite for relay to Houston where station to same Pacific Intelsat III satel- of Apollo 13, as compared to total of Mission Control turned them over to lite to receiving stations in Australia, 20 hours for Apollo 12. NBC-TV logged networks. ABC, CBS and NBC estimate Japan and others.

More "At Deadline" on page 10 to others engaging in monitoring activ- News's judgment, ready for inclusion ities competitive to IDC." No 'open season' on FCC in the Huntley -Brinkley Report, it will In separate notice, commission point- "Killing, assaulting or intimidating of be scheduled," he said. ed out that certain signals now sent by any officer or employe of the Federal David C. Adams, NBC executive vice networks over program lines for use of Communications Commission perform- president, earlier was quoted as blam- affiliates-such as cue mark or aural ing investigative, inspection or law -en- ing cancellation plans by WNBC -TV New tones -which are visible or audible to forcement functions" would be made York for half -hour prorgam April 25 audience are not authorized by com- federal criminal offense under bill in- devoted to Newark. As of late Friday, mission. Commission said methods all troduced late last week by Senate Com- that show still was scheduled for view- cause some degree of degradation of merce Committee Chairman Warren G. ing. signal and cannot be employed without Magnuson (D- Wash.). specific authorization. Bill was offered at request of FCC NAB groups get moving in response to increasing "violence and National Association of Broadcasters More ABC shares planned threats of violence" encountered by ad hoc committee to evaluate NAB and commission field personnel in course of industry public relations will hold first Proxy statement released last Friday their investigations. meeting since group was formed (April 17) by ABC Inc. said proposal U.S. Code presently makes it federal (BROADCASTING, March 9). Three of to increase number of authorized shares crime to kill, assault or intimidate spe- four subcommittees will meet day be- of corporation's common stock from cific federal employes engaged in in- fore April 28 Washington session to 10 million to 20 million will be sub- spection or enforcement work -such as prepare agenda. mitted for approval at annual stock- representatives of Departments of Treas- Subcommittee planning hearing pro- holders meeting in New York on May ury and Justice, federal judges, and cedures has met by telephone and 19. U.S. attorneys and marshals. FCC is roughed out program to present to full Company stated it would be ad- asking that its investigators be protected committee. Richard Dudley, Forward visable to have additional authorized by this provision of code. Communications, is chairman. Subcom- and unissued shares available for gen- mittee will suggest asking members of eral business and corporate purposes, Congress, FCC, network representa- but said it has no present commitments board chairman. Firm announced plans tives, and individual broadcasters, to for issuing any common shares. to enter corporate entertainment field present views to full committees. Hear- Remuneration of top officers of ABC using super 8mm sound -cassette film ings may be held in Washington, possi- Inc. for 1969 was listed as follows: player, which will play for 30 minutes bly New York and other cities. Sub- Leonard H. Goldenson, president, per cassette, four per feature film. Tele- committee on structure expects to probe $125,000 in salary and $104,000 in vision print sales increased, but profits organization of industry and NAB pub- added compensation (deferred); Simon dipped due to start up costs in Chicago lic relations. It does not at present plan B. Siegel, executive vice president, and New York. Same trend held true to study over -all NAB organization, al- $130,214 in salary, $37,000 in added for amateur film processing division as though full committee could decide to compensation and $50,000 in deferred well. do so. Grover C. Cobb, Gannett Co., is compensation; Samuel H. Clark, group For 13 weeks ended March 29: chairman of this subcommittee. John vice president, $100,000 in salary and 1970 1969 F. Dille Jr., Communicana Group, is Earned per share $0.08 $0.29 $32,000 in added compensation, and Revenues 24.740,478 26.088,623 chairman of research subcommittee. and Everett H. Erlick, group vice Net income 312.102 1.119,879 Mark Evans. Metromedia, president Shares outstanding 4,038,987 3,854,166 heads group and general counsel, $77,500 in salary Note: Earned per share in 1969 reflects studying use of media. Willard E. Wal- retroactive adjustment for shares issued in and $26,000 in added compensation. connection with 3% stock dividend declared bridge, chairman of NAB board, is act- in 1969. ing chairman of ad hoc committee. Study sought on CPB funds Comsat 1st -quarter up Another CATV for Cox Representative Robert O. Tiernan (D- Communications Satellite Corp., Wash- Cox Cable Communications Inc. has R.I.) offered resolution late last week bought Lubbock, Tex., CATV system that would express as "sense of Con- ington, reported increase in revenues and net income for three months ended for $3 million in cash and assumption gress" that FCC, Corp. for Public of obligations. Broadcasting, and Department of March 31: 1970 1969 System, bought from Bryant Radio Health, Education and Welfare should per shore $0.15 Earned $0.33 & TV Inc. (KCBD -AM -TV Lubbock and undertake study of long -term financing Revenues 15.435.000 10,222.000 Net income 3.345,000 1.525,000 KSWS -TV Roswell, N.M.), began oper- for CPB. Under terms of resolution, ating in 1967 and now serves 5,000 those agencies would be directed to re- Flak over Newark customers; it has potential of 38,000. port to Congress on their findings by With acquisition of Lubbock CATV, Oct. 1, 1970. Resolution reflects dis- NBC News President Reuven Frank CCC now wholly or partially owns 31 pleasure said last Friday (April 17) filmed re- of House Communications systems serving 177,000 subscribers in Subcommittee over Nixon administra- port on Newark, N.J., which was scrubbed from Huntley- Brinkley Re- 50 communities in 15 states. It is pub- tion's failure to propose permanent licly owned firm, whose principal stock- financing for CPB (see page 36). port on April 13, is being prepared for later viewing. Text of report, in which holder is Cox Broadcasting Corp. correspondent John Chancellor was Technicolor doldrums highly critical of city, had been sent Brady moves up Technicolor Inc., Hollywood, felt gen- to newspapers. As result, Newark offi- John Brady, VP for sales, Metro Ra- eral slow -down in economy as requests cials and citizens groups protested. dio Sales, New York, was named Fri- for movie release prints decreased. In- Noting that there "is a great deal of day (April 17) to newly created post come and earnings for company nose - misunderstanding" on issue, Mr. Frank of executive VP and national sales man- dived for first 13 week period of fiscal acknowledged that text "was released ager. He is second major MRS appoint- 1970. prematurely before the program seg- ment announced following resignation Loss was experienced in both domes- ment had undergone final edit and re- of H. D. (Bud) Neuwirth as president. tic and foreign operations, according to view for broadcast.... When the re- Bob Williamson was appointed succes- Patrick J. Frawley Jr., Technicolor port is completed and is, in NBC sor (BROADCASTING, April 13).

10 BROADCASTING, April 20, 1970 Are these trips necessary? Dramatizing the perils of drug ad- on teen -age addiction, Atlanta's regularly scheduled five -minute com- diction, impressing on both parents WAGA -TV overcame initial charges mentaries featuring nationally known and children the tragic ends of of "sensationalism" - subsequently authorities on narcotics. hallucinogenic "trips ", arousing an saw its persistence rewarded when Good citizenship takes a lot of doing. apathetic or disbelieving citizenry - drug abuse developed into a major But in this, as in every phase of their Storer stations are aggressive and civic issue. Acting on information broadcast operations, Storer stations imaginative allies to enforcement supplied by WJW -T V, Cleveland police do, as a matter of routine, things that agencies in their fight against the set up a lab analysis system through community leaders often consider rising tide of drug abuse. Milwaukee's which parents can determine if sus- rather special. That's why Storer WITI -TV consulted experts, passed picious capsules or pills are actually stations stand out - and the reason along to parents the danger signs of narcotics without involving their why it's good business to do business drug addiction among their children children. Cooperating with the with Storer. - followed with a three-day sympo- National Institute of Mental Health, sium featuring personal appearances WHN, New York, ran a 30 -day blitz of former addicts. Reporting in depth of drug control announcements -

TOLEDO MILWAUKEE ATLANTA CLEVELAND DETROIT WSPD.TV WSBK.TV V!TI.TV WAGATV WJW.TV A-JBK.Tv TOLEDO MIAMI NEW YORK LOS ANGELES CLEVELAND DETROIT WSPD WGBS IrlIN KGBS WJW WDEE BROADCASTING COMPANY i M4 Datebook HI THERE! A calendar of important meetings Statistics Lovers and events in the field of communications.

Indicates first or revised listing. international banquet on April 25. April 23-25- Annual meeting of American Our business involves for the most April Association of Advertising Agencies, (see part the use of qualitative research story this issue). The Greenbrier, White Sulphur Springs. W. Va. to help stations become number April 20-Annual luncheon of AP kith Sec- retary of Defense Melvin Laird as speaker. April 23-30-Tenth annual Golden Rose of one in their market, or at least im- Waldorf -Astoria hotel, New York. Montreux contest organized under patron- prove their position significantly. Annual stockholders meeting, age of European Broadcasting Union by April 20 - Swiss Broadcasting Corp. and city of Mont- However, there are those who like Wometco Enterprises Inc. Byron Theater, reux. Switzerland. Pavillion de Montreux. Miami Beach. statistics, so here are a few about April 24- Annual awards banquet, Michigan us, since it's our eighth Birthday. April 20- 26- National convention of Alpha AP Broadcasters Association. Kellogg center, Epsilon Rho, broadcasting fraternity. Theme East Lansing. will be "Broadcasting 2001" and will feature Michigan State University. prototypes of future operational equipment. April 24- Spring conference. Arizona Broad- Speakers include President Nixon, FCC casters Association. Westward Look, Tucson. Over the past eight years, we Chairman Dean Burch, Roy Disney of Walt have- Disney Productions and Walter Cronkite of April 24- Seminar of Southern CBS News. Broadcasters Association. Seminar will fea- ture panel discussions on environmental con- Had 50 clients... . April 21 - Annual stockholders meeting. trol. drug abuse and consumer protection. Plough Inc. Memphis. will In 37 markets... . Luncheon speaker be FCC Commis- April 21 -Alpha Epsilon Rho banquet at sioner Robert Wells. Beckman auditorium. 33 in the U.S., 4 foreign Kansas State University, Manhattan. Speak- California Institute of Technology, Pasa- ers will Include FCC Commissioner Robert dena. 90% of our current clients Wells. April 24- Annual awards banquet, Michi- have been with us an average April 21- Peabody Awards luncheon spon- gan AP Broadcasters Association. Kellogg of 4 years. sored by Broadcast Pioneers. Grand Ball- center, Michigan State University, East Lan- room, Hotel Pierre. New York. sing. Five clients are beginning April 21- 23- Instructional radio conference. April 24- 26- Region 8 conference and dis- their 9th year with us. National Association of Educational Broad- tinguished service awards banquet of Sigma casters' National Educational Radio Division. Delta Chi. Oklahoma City. The Johnson Foundation, Racine, Wis. April 25- Meeting of UPI Broadcasters of April 22- Spring meeting of New England Indiana Association. Otter Creek golf club, The average for all clients over the Cable Television Association. Donald Tav- Columbus. 8 years is 2.6 years, (that's like erner, president of National Cable Televi- Meeting April 25- Meeting of UP! Broadcasters of having 2.3 children.) Over one sion Association, will be guest. Minnesota. Metropolitan stadium, Blooming- theme will be local origination. problems ton. and a half million dollars has been and solutions. Bedford, N. H. spent on depth, or qualitative re- April 23-24- Annual communications con- April 25- 26- Photojournalism seminar spon- search, exclusive fees. ference of Art Directors Club Inc. Americana sored by region 1 of National Press Photo- of our hotel, New York. graphers Association. Speakers include win- ners of NPPA Pictures of the Year com- April 23-26- Annual national convention of petition. TV portion will be headed by American Women in Radio and Television Robert Caulfield, news director of WHDH- We believe that the fact that we Inc. Royal Garden hotel, London. Dr. Frank TV Boston, NPPA's news-film station of the have worked with so many of our Stanton, president of CBS, will speak at year. Seminar will be preceded on Saturday by regional business meeting and manu- clients year in and year out proves facturer's display /cocktail party. Seminar: the value of a continuing consul- Sherman Union of Boston University. Television Bureau of Advertising regional April 26-May Technical tant relationship, on an annual re- sales clinics 1- conference and newable basis. equipment exhibit, Society of Motion Pic- April 20- Century Plaza, Los Angeles. ture and Television Engineers. For TV, fol- April 20- Riviera Motor hotel, Atlanta. lowing subjects have been announced: standardization for video -tape recording. April 22 -Jack Tar, San Francisco. If you would like to know in more Improved servo system for quadruplex video- April 22 -Sam Peck motor motel, Little tape recorders. automatic color -phase con- detail how we can help you with Rock, Ark. trol system, solid -state machine control as- your problems, just call for a no signment system. Also scheduled is a sym- April 22- Mayflower hotel, Jacksonville, Fla. posium on production, control and use of obligation presentation. There's a April 24-Washington Plaza hotel, Seattle. color-TV film, with Daan Zwick, Eastman - lot more to this business than sta- April 24 -Royal Orleans, New Orleans. Kodak, serving as chairman. Drake hotel. tistics. Chicago. April 24 -Red Carpet inn, Charlotte, N. C. April 28- Annual stockholders meeting, April 30- Washington Hilton, Washington. Cohn Electronics Inc. San Diego. May 7- Marriott motel, Boston. April 28- Annual stockholders meeting. May 12- Midtown Tower hotel, Rochester, Storer Broadcasting Co. Bay Harbor thea- N. Y. ter, Miami Beach. May 12 -New Tower, Omaha, Neb. April 29 -May 1 -State Presidents Confer- May Downtowner motor inn, Denver. ence under auspices of National Association 14- of Broadcasters. Stotler Hilton hotel. Wash- May 14- Howard Johnson New Center, ington. Detroit. McHUGH AND HOFFMAN, INC. April 29 -Elmer Davis Memorial Lecture May 19- Cheshire inn, St. Louis. sponsored by graduate school of journalism, Television & Advertising Consultants May 21- Imperial House South, Dayton, Columbia University, New York. Lecture Ohio. will be delivered by Eric Sevareld, chief na- tional correspondent for CBS News. Lecture 430 N. Woodward Avenue May 26 -Site to be announced, Minneapolis - Paul. is preceded by reception and dinner. Low Birmingham, Mich. 48011 St. memorial library, Columbia University, New May 28- Merchants & Manufacturers club, York. Area Code 313 Chicago. April 29- Annual stockholders meeting. 644 -9200 Foote, Coned Belding Communications Inc.

12 BROADCASTING, April 20, 1970 What does it take to catch an audience?

ItTakes A Thief. Robert Wagner as Alexander Mundy, international thief turned counterspy. Guest stars like Fred Astaire, Bette Davis, Peter Sellers, Tina Louise, Dick Smothers, Susan St. James, Ricardo Montalban and lots more. Exciting "on location" shooting. Dramas designed to catch the 18 to 49 year old audience, plus all the young at heart. Hire the "Thief" this fall He's got a record for stealing audiences.

65 ALL COLOR = OURS from mca V Radio Advertising Burean's regional sale* clinics April 20-Denver Hilton, Denver. April 22- Hilton Inn, Seattle. April 24- Hilton hotel, San Francisco. May 12-Sheraton Motor Inn (Bloomington). Minneapolis. May 13-Sheraton O'Hare. Chicago. May 15- Hilton Inn, Kansas City, Mo. June 9-Sheraton hotel, Philadelphia. June 10- Sheraton hotel. Rochester, N. Y. June 11- Sheraton- Boston, Boston.

Ambassador West hotel, Chicago. April 29-Deadline for comments on FCC petition by Action for Children's Television It (ACT) proposing guidelines for children's programing. t.._ ` 3.r#x. P .. I} ,, April 30 -May 2- Meeting of third district of American ' Advertising Federation. Jack Tar Poinsett hotel, Greenville, S. C. 4sx+Z:. w'T tin b` S- April 30 -May 1- Conference for CATV and program suppliers, sponsored by National' _ má a,.rnr"-k ;. tt". Cable TV Association. Palmer House, Chi- cago. EATER* MEET THE WORLD'S HEARTIEST & April 30 -May 2- Meeting of Pennsylvania' Y OU MAY NEVER AP Broadcasters Association. Allenberry (Boiling Springs), Pa. May BUT... in Greater Western Michigan May 1- Deadline for filing reply comments on FCC's proposed rulemaking relating to you can gobble up the lion's bank holdings of broadcast stocks. May 1-2- Spring meeting. New York State. share of drug sales on WKZO. Cable Television Association. Michael Mona- han, Auburn, N.Y., chairman. Treadway Inn, Binghamton, N.Y. In Greater Western Michigan WKZO has the WKZO J May 1 -3 - Spring convention of Illinois competition bottled up when it comes to reaching Broadcasters Association. Northern Illinois drug product outlets. University, DeKalb. Station S May 4- Hearing on renewal and competing There are over 600 drug stores in WKZO's applications for WFAN -TV and WOOK(AM), primary area, more than twice those in Station both Washington. FCC, Washington. Stano C May Announcement of Emmy nominees. B's and 5 times those in Station C's. 4- & May 4- Evidentiary hearing in competitive Your Avery- Knodel man has the prescription proceeding for WPIX(TV) New York, chan - nel-11 facilities. FCC, location to be an- for bigger sales in Greater Western Michigan . WKZO. nounced. WKZO's primary service area & May 5 -RCA stockholders meeting at Felt covers ver 21/4 times as many Forum of Madison Square Garden Center, drug stores as the next-largest *Ed "Bozo" Miller consumes up to 25,000 calories a Eighth Avenue and 31st Street, New York. 10:30 a.m. tertian. day. once rue 324 ravioli al a sitting. ' May 5-6 - Television techniques institute sponsored by University of Wisconsin. Wis- Roe r'}el_ye2 /idsaiw consin Center, Madison. SAM ILALAMATOOBATTLE WM GRANO RIPIOS May 5- 7- Spring meeting of Pennsylvania AIM GRANO Community Antenna Television Association. . DAmnMRE00 WKZO TELEVISION Host Farms. Lancaster. CBS RADIO FOR KALAMAZOO wwivWwwu AND GREATER WESTERN MICHIGAN May 5-8- Conference of Catholic Broadcast- E"RiiEïtiRN New xo x.TV A y asedel, Inc., E..I.,i., Nolmeol Repre,enlell.eL ers Association of America. Jung hotel, ilrv"'Qéxn" :LAND. xca. AMESTV SIOUX On. Orleans. May 6- Broadcast day sponsored by Mis- souri Broadcasters Association. Luncheon Please send speaker will be Marvin Kalb, CBS corre- SUBSCRIBER spondent. Also, MBA's first awards program winners will be announced. University of SERVICE Missouri, Columbia. May Annual stockholders meeting, 1 year $10 7- ßroaiIcaStillq Scripps- Howard Broadcasting Co. WCPO -TV fl

ADDRESS CHANGE: Print new address above and attach address label from a recent issue. or print old add nn radio -TV fraternity. Guest speaker is FCC mludlno xlp code. Please allow two weeks for neceesslno, mailing labels are addressed one to two Issues In advaae. Commissioner Kenneth A. Cox. Washington

14 (DATEBOOK) BROADCASTING, April 20, 1970 *Correction, FM's Day See Below is Here!

The Oct. -Nov. ARB Report' demonstrated that WRFM was one of New York's leading stations in young -adult listeners, 18.49; and was the #1 Better Standard -Music station for this group, 6 AM to Midnight, Monday- Sunday. (Note that WOR -FM, with a different format, was the fourth rated station in the 18.49 category).

TOTAL NEW YORK 36- COUNTY SURVEY AREA (18 -49 AGE BRACKET) 6 a.m.- Midnight, Monday- Sunday, Average Quarter Hour

Listeners, Ages 18-49 Station A (AM) 151,000

Station B (AM)

Station C (AM) WOR-FM (FM) Station E (AM) WRFM (FM) The WRFM advertisement in Broadcasting, Station G (AM /FM) Feb. 23, 1970, inadvertently omitted WOR -FM from the masked graphs. We regret this omis- Station H (AM) sion since we are pleased to salute WOR -FM as

Station I (AM) the number one FM station in this market, with a different listening appeal from WRFM. WOR- Station J (AM) FM is labeled among the stations charted, with apologies for the previous omission. Station K (AM /FM)

Station L (AM /FM) FLASH!... The new Jan. -Feb. 1970 ARB now shows WRFM as the Station M (FM) #1 Better Standard -Music station and up to #5 among all stations, 6 AM- Midnight, Monday- Sunday, adults 18- Station N (AM /FM) wla: 49. WOR -FM maintained 4th place with its contemporary Station 0 (AM) format in this age group.

Station P (FM)

0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 The above graph does not include ethnic nor lower rated stations.

*Young adults (18-49) in thousands 702,600 weekly cume, all persons, 6 a.m.- midnight, Mon. -Sun. *ARB Oct. /Nov. 1969. Subject to survey limitations, details furnished on request.

A BONNEVILLE STATION Represented by Alan Torbet Associates, Inc.

BROADCASTING, April 20, 1970 15 State University, Pullman. May 20-21- Convention of Illinois Broadcast- Association. Holiday Inn, Springfield. . May 9 -17- Annual meeting of Association ers Association. Sheraton -Rock Island hotel, June 7- 9- Florida Broadcasters Association of Federal Communications Consulting En- Rock Island. convention, Key Biscayne hotel. Miami. gineers. Royal Lancaster hotel, London. . May 21-22- Convention of Ohio Association . June 7- Telecast of 22d annual Eons May 10-14- Sales-promotion seminar spon- of Broadcasters. Luncheon speaker Is FCC awards presentation of National Academy sored by Association of National Advertisers Commissioner Robert Wells. Hilton West of Arts and Sciences. Inc. Abbey hotel, Fontana, Wis. Inn. Akron. . June 7- 10- Annual convention. National . May 11-12- Spring meeting of Washington May 21- 23- International idea bank conven- Cable TV Association. Palmer House, Chi- State Association of Broadcasters. Red Lion tion sponsored by WCAW (Ass) Charleston, W. cago. Inn, Pasco. Va. Daniel Boone hotel Charleston. June 8-11-Convention of Electronic Indus- May 11- 14- Annual convention of the Ca- ' May 22 -24-Meeting of Chesapeake AP tries Association. Ambassador hotels, Chi- nadian Cable Television Association. Hotel Broadcasters Association. Cumberland hotel, cago. Vancouver, Vancouver, B. C. Cumberland. June 11 -13- Montana Broadcasters Associa- May 11-16- International instrument. elec- 'May 23- Presentation of Emmy craft tion meeting, Many Glacier National Park, tronics and automation exhibition, London. awards in Hollywood and New York. Many Glacier hotel. May 14- International Radio and Television . June 13-16 - 1970 Television Programing Society annual meeting and luncheon. Wal- May 23- Meeting of California AP Televi- Conference. Dallas. dorf- Astoria, New York. sion and Radio Association. Jack Tar hotel, San Francisco. June 15- 20- International Advertising Film . May 14-15- Spring convention of Kentucky Festival in Venice, Italy. Festival informa- Broadcasters Association. Executive Inn, .May 25 -12th annual local awards. Chicago tion may be obtained by writing to festival Louisville. chapter. National Academy of Television Arts and Sciences, Drury Lane Theatre, director, 17th International Advertising Film May 14- 16-Annual Oregon Association of Evergreen Park, Ill., telecast 9-10 p.m., Festival, 35 Piccadilly, London W1V 9PB, Broadcasters conference. Sunriver Lodge, WBBM-TV Chicago. England or cabling Festfilm London W.1. Bend. Deadlines: Film entries must be received in . May 26- Public hearing of the Canadian London by April 11 and Venice by May . May 15-Deadline for entries in annual Radio-Television Commission. Calgary Inn, 11 and delegation registrations must be public -service awards program for distin- Calgary, Alberta. made by May 16. guished service to accident prevention dur- ing 1969 sponsored by National Safety Coun- . May 26- Annual stockholders meeting, . June 16-Public hearing of the Canadian cil for broadcast and print media. Entries Gannett Co., Rochester, N. Y. Radio-Television Commission. Skyline hotel, should be addressed to public information Ottawa. department of National Safety Council, 425 . May 27- Annual stockholders meeting, Raytheon Co. Lexington, Mass. . June 17- 19- Meeting of Virginia Associa- North Michigan Avenue, Chicago. tion of Broadcasters. The Mariner, Virginia May 16- Meeting of California- Nevada AP Beach. Television and Radio Association. Fairmont June . June 21- 24-Convention of Rocky Mountain hotel, San Francisco. Association of Broadcasters. Featured speak- May 17- 19- Convention of Pennsylvania As- . .June I -26- Second annual National Insti- ers include FCC Chairman Dean Burch and sociation of Broadcasters. Buck Hill Falls. tute for Religious Communication conducted NAB President Vincent T. Wasilewski. RCA by the United States Catholic Conference will May present seminar dealing with "Broad- . 18-Cocktail receptions In Hollywood and Loyola University. Loyola University, casting and Electronics In the 70's." Jack- and New York for Emmy nominees and New Orleans. son Lake lodge, Wyoming. announcement of news and documentary winners. . June 2-4- Annual convention. Armed Forces June 21 -24- Annual convention of American Communications and Electronics Association. Advertising Federation. Pfister hotel, Mil- . May 19- Convention of Connecticut Broad- Sheraton -Park hotel, Washington. waukee. casters Association, University of Bridge- port. Bridgeport. June 4-6- Meeting of Missouri Broadcasters . June 23- 26-National Association of Broad-

There are 8,000 alcoholics right here in river city... so who cares?

"You know you'll drink when you get off work and go into shakes if you don't drink, so how can you keep from drinking? One person with a problem. For help, he telephoned WHBF's Sunday evening program, At Issue. At issue that night was alcoholism, and in the TV studio, a concerned group of doctors and the head of of the local "halfway house" were ready with meaningful answers. The caller got help and the viewing public learned more about alcoholism. An in depth look at a problem by professionals with at -home participation as near as the phone. At Issue finds and explores the pertinent, and perhaps, unpopular, problems of the Quad- Cities. Problems such as the ghetto and black capitalism, gun con- trol, pornography, public aid to private schools, drug abuse, medical costs, environmental pol- lution and sex education. Problems that affect one person, or 8,000, or entire cities. So who cares? The people at WHBF. WHBF-TV4 CBS for the Quad Cities (Davenport, Rock Island, Moline & East Moline)

16 (DATEBOOK) BROADCASTING, April 20, 1970 This year's Emmy for outstanding Widener and narrated by Jack Lemmon. hundreds of entries. And when so community programming has been given We're grateful to the National Acad- many worthwhile programs are pre- to KNBC, Los Angeles, for "The Slow emy of Television Arts and Sciences for pared by television stations around Guillotine." this 1969-70 Station Award (Emmy's the country seeking to inform viewers A study of air pollution, two years formal name). about their communities, some- in development, this special program But we are also aware that "The body may take home an Emmy... was written and produced by Don Slow Guillotine" was but one among but everybody gains.

The ABC Televi, ion Stations. Community Service. Community Involvement.

New York WNBC -TV / Washington,DC WRC -TV / Cleveland WKYC -TV / Chicago WMAQ -TV / Los Angeles KNBC

BROADCASTING, April 20, 1970 17 casters board of directors meeting, Washing- BROADCASTING PUBLICATIONS INC. ton. Sol Taishoff, president; Lawrence R Taishoff, executive vice president and .June 25- Eighth annual Canadian Television secretary; Maury Long, vice pressent; Commercials Festival sponsored by the Edwin H. James. vice president B. T. Broadcast Executives' Society and the Tele- Taishoff, treasurer; Irving C. Miller, PRODUCTION vision Bureau of Canada. Inn on the Park, comptroller; Joanne T. Cowan, assistant Toronto. treasurer. nJune 25.28-Annual spring meeting of Maryland-District of Columbia-Delaware As- sociation of Br asters. Henlopen hotel MUSIC and motor lodge, Rehoboth Beach, Del. aIndicates first or revised listing. Don't lease it -OWN IT! No needle -drop fees Executive and publication headquarters No Opom//IG m BROADCASTING -TELECASTING building, reports 1735 DeSales Street N.W., Washington, D.C. 20036. Phone 1102-638 -1022 No bookkeeping Sol Taishoff, editor and publisher Lawrence B. Taishoff, executive VP Complete Libraries in Applause for report Sets of 20 L.P.'s EDITORIAL Show Themes-Timed Commercials EDITOR: Congratulations on your excel- Edwin H. James, vice president and - executive editor. News Signatures - Station Breaks lent special report, entitled "Local Pro- Rufus Crater, editorial director duction's Double Whammy," which ap- (New York). (Stingers) 35 Mood Categories. Art King, managing editor. - peared in the March 23 issue. We would Frederick M. Fitzgerald, Earl B. like permission to reprint the article for Abrams, Leonard Zeidenberg, DEMO & INFO -70's SOUND senior editors. distribution in Boston, in order to spread Joseph A. Esser, William R. Loch, Robert A. Malone, associate editora. the word about this important service Alan Steele Jarvis, Mehrl Martin, Timothy M. McLean, Steve Millard. CINEMUSIC INC. to advertisers. -Steve Fayer, special as- J. Daniel Rudy, Robert Sellers. atoll sistant to the general manager, WKBG -TV writers; Tommy Noonan, Deborah May "the live library" Nordh, editorial assistants. Bernice Cambridge- Boston. Hase, secretary to the publisher. Erwin Ephron (vice president, 300 West 55th Street (Permission has been granted.) director of media, programing and media research, Carl Ally), research adviser. New York, N. Y. 10019 And from another corner ... SALES 212- 757 -3795 EDITOR: Having just recently finished Maury Long, vice president - reading your Feb. 23 article, "FM, at general manager. Local commercials George L. Dant, production manager; long last, is making its move," permit Harry Stevens, traffic manager; Bob Sandor, assistant production-traffic me to add my congratulations on a very manager; Claudine Cmarada, classified well a advertising; Dorothy Coll, advertising THIS SPACE. COY IRIFUTED BY THE PUBLISHER done piece of journalism. As assistant; Doris Kelly, secretary to the representative of one of Seattle's FM vice president -general manager. stations, I was especially pleased to read CIRCULATION A mouse has your comments. Again, my congratula- David N. Whitcombe, circulation director. already been saved tions on an excellently done article. - Bill Criger, subscription manager, Jay Bratton, account executive, KISW- Michael Carrig. Kwentin Keenan, Lucy Kim, Mary Ann Luck!, Jean from leukemia. FM Seattle. Powers. Shirley Taylor.

(A limited supply of reprints of the FM BUSINESS Help us save a man. special report are still available at 50 cents each for orders up to five copies: 45 Cents Irving C. Miller, comptroller. each for six -10 copies: 40 cents each for Sheila Thacker, Pamela Bradley, For years, you've been 11-99 copies. Requests should be sent to Laura Berman. secretary to executive circulation director. 1735 DeSales Street, vice president. giving people with leukemia N.W., Washington 20036.) your sympathy. But sympathy BUREAUS New York: 444 Madison Avenue, 10022. can't cure leukemia. Money Phone: 212-755-0610. Barking back at postal rates Rufus Crater. editorial director; David can. Give as enough of that, Berlyn, Rocco Famighetti, senior editora; EDITOR: I think radio and television Norman H. Oshrin, associate editor; and maybe we'll be able to broadcasters should be ashamed if Hazel Hardy, Helen Manasian, Caroline they H. Meyer. staff writers; Warren W. do for a man what has already sit quietly by and let the Nixon admin- Middleton, sales manager Eleanor R. Manning. institutional sates manager; been done fora mouse. istration push through a 661/2% first - Greg Masefleld, Eastern sales manager; class postal rate increase while raising Harriette Weinberg, advertising assistant. the rates of the heavily subsidized di- Chicago: 360 North Michigan Avenue, rect -mail advertising businesses 60601. Phone : 312 -236 -4115. a meas- Lawrence Christopher, senior editor. ley 5 %. Representative Arnold Olsen T. Byrne O'Donnell, Midwest sales manager. (D-Mont.), chairman of the House sub- Rose Adragna, assistant. committee on postal rates, has the right Hollywood: 1680 North Vine Street, idea in his proposal to restructure the 90028. Phone : 213-463-3148. Morris Gelman, senior editor. rate system so each mailer carries his Stephen Glassman, staff writer. fair share of the load. You can bet the Rill Merritt, Western sales manager. direct -mail lobbyists will fight "restruc- Sandra Klausner, assistant. turing," so we're going directly to our BROADCASTING Magazine was founded in 1931 by Broadcasting Publications Inc., listeners with a special editorial inviting using the title BsoAocsermo -The them to write their congressman News Magazine of the Fifth Estate. or our Broadcast Advertising* was acquired station. It might not be a bad idea for in 1932. Broadcast Reporter in 1933. other broadcasters to do the same. Telecast* in 1953 and Television.' in - 1961. Broadcasting-Telecasting' was Lewis A. Edge Jr., station manager, introduced in 1946. i American Cancer Society a WEAV -AM -FM Plattsburgh, Reg. U.S. Patent Office. N.Y. SP 1970 by BROADCASTING Publications Inc.

18 BROADCASTING, April 20, 1970 Texas and Louisiana first You other states, please be patient.

IBC Radio News Network will have specialized state and area newscasts for your stations soon.

Interstate Broadcasting radio newsmen gather it and of IBC's network programming Company is the new news report it. Stories that are as they choose. They aren't network. significant to your station's obligated to carry every Monday, June 1, we'll be listeners. newscast. going down the line to radio In return, we'll ask for a few IBC's closed- circuit transmission instant stations in Texas and Louisiana commercial clearances daily - guarantees with with a highly -saleable audio but not during network communication affiliates news package. programming. for important news bulletins, continuous coverage of major 110 five -minute newscasts events and programming each week. The clincher is this: information. Each IBC newscast will Every one of IBC's 110 You other 46 continental contain your state's important newscasts will be the station's states, get ready for IBC. Very news. Topped off by area and to sell. soon we'll be reporting your national news as our seasoned Affiliates carry only as much news where it matters.

IBC AUDIO SERVICE This separate IBC network package is designed primarily for stations with fully- staffed news departments. The service consists of four daily transmissions of state oriented actualities and voice reports, daily sports shows and special pro- gramming of interest to your local listeners.

INTERSTATE BROADCASTING COMPANY Reporting news where it matters.

10755 Preston Road, Dallas, Texas 75230 PHONE: (214) 369-9271 /James T. Johns, President Jim Revers, Vice -President /General Manager

BROADCASTING, April 20, 1970 19 MonilayMenio from J. Grant Robertson, vice president, Clinton Aviation Co., Englewood, Colo.

How radio gets people up in the air

Reducing the gap of time and space, another winner. The campaign used Mr. course is around $800. We feel that by radio and flying are the now things. Davis's broadcast name, Elmer Fox involving a radio station in this pro- Being analogous they are a natural (Mr. Davis is also an on -air personal- motion where the station was the focal working team. Both are commanding ity). A personal message from Elmer point of the original contact helped get every minute of our lives. Before tell- Fox was used on KNOW and on a re- us a quality of people who could take ing how radio is so much a part of cording telephone which got prospects' up flying with enthusiasm. Clinton Aviation, let me tell you what names 24 hours a day. Elmer's publicity In analysing our particular success sort of a business we operate. photo, a fox wearing the old radio by using just one radio station (KHow) Our company is an F.B.O. This is headphones, was used in publication for these years we must emphasize two known in general aviation as a fixed advertising. things. First of all, we maintained con- base operation and our activities com- KHOW uses traffic- control broadcasts sistency. We have been on KHOW every prise selling and servicing aircraft; flying Cessnas during morning and even- day for six years. Secondly, we main- namely Cessnas, Champion Citabrias ing rush hours. The pilots are flight tained one theme -learn to fly. We and Aerostars. We also repair and store instructors of our flight school. We've realized earlier that selling aircraft was all light aircraft and are also an air had many successful campaigns on difficult but encouraging people to learn terminal for all manner of craft except KHOW, and one of the most successful to fly involved more of the audience of those of the airlines and the military. was a give -away of 150 flight lessons. KHOW. However, as mentioned previ- Our flight school has sent graduates We used the facilities of the radio sta- ously, we even now have had excellent to the four corners of the world as air- tion by having prospective flyers call results selling aircraft under a special line pilots, corporation pilots, and char- the station and say they would like a sale situation. ter pilots as well as thousands of pilots free flight lesson. The station then We might also explain that when who travel by air because it gives them passed along the names to our flight Mr. Davis first approached us in 1963 a feeling of wonderfulness which is the department. Immediately we called the we were quite hesitant to get into radio. nearest people can ever get to a sense prospect and set an appointment for As we recall, it took him six months be- of freedom. We've also trained over him. Because the campaign ran during fore we agreed to try the medium. At 6,000 GI's. "Discover Flying Week", we insisted that time our flight school was quite To understand our experience with the student take his flight lesson during limited. We had just a few training air- radio, you must understand a man who that week. This kept the prospect from craft and being a Cessna distributor for is a good pilot, who gets carried away putting it off. We also made this a full this area at that time our main con- with flying and is no less than a genius hour in the air; and, with most students centration was service and sales. in radio promotion. in that time you can actually get them I might also add that Mr. Davis's H. J. (Hal) Davis, senior vice pres- operating the airplane to the point enthusiasm for the future of flying, his ident of Doubleday Broadcasting Co. where they can nearly land it. This own participation in all kinds of flying and general manager of KHOW(AM) inspires them more than a "casual activities in the state, his giving away Denver, affiliate of the former, had his around -the -pattern flight" with the in- of flying scholarships to young people, most booming radio triumph for our structor doing all the flying. But the all these personalized things added company when we moved in May 1968 result of this carefully thought out greatly to the flavor of our advertising from Stapleton International Airport in campaign was amazing. We signed 29% and promotion. Denver, to brand -new nearby Arapahoe of those who took their first lesson for It is this kind of promotion and ac- County Space -Age Airport. Mr. Davis private pilot courses. In our business tivity that we feel lends itself to radio carried pre -opening broadcasts and that is an extremely high percent con- because it allows the business to be staged a remote on the celebration day sidering that the average cost of such a highly personalized. with dynamics that drew a crowd es- timated by the Colorado Highway Patrol at 50,000, not counting the hundreds of cars that couldn't make it because of the traffic jam. This was conceded to I. Grant Robertson is vice president of be the record turnout for any event Clinton Aviation Co., located at Arapahoe ever held in the area. Lowry Air Force County Airport just south of Denver. Mr. band, a United Air Lines fly -by, and an Robertson and Lou Clinton formed the aerobatic show with ribbon cutting company in 1945 at Stapleton Airfield in ceremony by Champion Citabria were Denver. Mr. Robertson learned to fly in on the program that was broadcast by 1939 and first soloed in a 13 -Piper Cub. KHOW. During the war from 1942 to 1945 he was KHow brought huge crowds to our a civilian flight instructor at the now defunct Cessna shows at Cinderella City, larg- Hayden Field in Denver. He has logged Denver to the est shopping center from 8.000 hours in all types of aircraft. He is a West Coast. and other major shopping member of the National Pilots Association. centers. In November 1969 we held a factory fly -in sale of Cessnas which was

20 BROADCASTING, April 20, 1970 "I guarantee you'll be fascinated" Houston Chronicle

Dimethyl Sulfoxide.They look..." The Houston Chronicle call it DMSO. said, "...made by and for Cothyrobal. Houstonians, but its appeal should Lithium Carbonate. be national ...an eminently

Daroi I. absorbing view... I guarantee you'll There are respected doctors be fascinated." who claim these drugs effectively Audience response was treat many painful, disabling and extraordinary. As high as a 52 percent deadly diseases -from allergies share of the evening time to diabetic blindness, from bursitis to audience. Hundreds upon certain forms of cancer. hundreds of phone calls, letters Do they? and telegrams. And why aren't they on the Senator Ralph Yarborough market? appeared on KHOU -TV after he saw KHOU -TV newsman "A Right To Life." He praised the Ron Stone, news director Ed Godfrey, producers. And he promised that and a special documentary task force his Senate Subcommittee on Health dug deep into the stories would hold hearings to probe drug behind these drugs. For more than licensing procedures. six months they carefully "A Right To Life." Important, investigated the claims, the thought-provoking, result -getting: evidence, the objections. the hallmarks of responsible And they put together a two - leadership at the Corinthian part, three -hour report that became Television Stations. one of the most absorbing 1I) KHOU-TV WANE-TV broadcasts ever seen in Houston - MOM. j IoM Wayne "A Right To Life." a KON m WISH-TV Tana altaarwoons The Houston Post said, "...a 1211"1. Kxrv hard -hitting piece of video 211"1. f. m,nl. CBS W rlh journalism...big -time, professional THE CORINTHIAN STATIONS RESPONSIBILITY IN BROADCASTING

BROADCASTING, April 20, 1970 ?1 Who cares if one of the finest examples of Victorian architecture is on a hill in Iowa?

Iowans call it "Terrace Hill" and take much pride in this 20 -room, $250,000 Victorian beauty of the 1860's. Sixteen mule teams toted its fine rosewood and mahogany cross -prairie from New York to Des Moines. Also six white and two pink Italian marble fireplaces, a glitter of chandeliers, and stained glass. Novelist Edna Ferber praised the grand staircase as "a continuous mahogany ribbon ". Also known as the "Hubbell Mansion ", the edifice reflects the finest in early -day Iowa sophistication. Who cares about Iowa's past, present and future? WHO Radio, that's who! Another reason why 3,000,000 IowansZWH care about, and believe in, WHO Radio. ...ilia6 &Ail DES MOINES, IOWA 1 -A Clear Channel 50,000 Watts re BLAIRZRADIO National Representatives

22 BROADCASTING, April 20, 1970 Apri 120.1970:Vo 1.78, N o.16 Broadcasting BLIS MESSWEFI(IY Of TELEVISION AND RADIO

FCC to move against TV commercials? At closed meeting of disgruntled advertisers Lee says government has power to cut clutter

For years advertisers and their agen- cials is not working. "Increased TV would prefer to see broadcasting deal cies have complained of television com- commercialization," he said at one with the matter rather than the govern- mercial policies-of "clutter," increas- point, "has reached the saturation ment. But if the industry does not, he ing prices, and commercial scheduling. stage," and the cost to air spots "amidst said, "the commission has ample au- Last week, some 60 members of the increased clutter" increases every year. thority" to act. Association of National Advertisers, Accordingly, he felt the time had And he noted that one of the realities meeting in Absecon, N. J., heard more come for "a broad commission inquiry facing both industry and government is of the same -but with a difference that to determine if regulation is required." the rise of consumerism. "Even those may make the television broadcasters As an alternative, he suggested the for- members of the public who have been take notice. One of the speakers was mation of a government- industry ad- against all forms of government control a member of the FCC -Robert E. Lee visory committee that would provide a will now, because of their frustrations, -and he proposed government inter- forum in which "those of varying inter- accept some level of government con- vention to deal with advertisers' com- ests on this important subject" could trol," he said. plaints. "pool their efforts in advising the FCC The commissioner spoke during a The commissioner appeared to feel of any action they would think ad- four -day TV management seminar that that broadcasters' effort at self- regula- visable." heard other speakers complain about tion in the area of television commer- Commissioner Lee stressed that he "commercial clutter," charge that tele-

Cone asks advertising views that millions of people are turning away from television because it presents to lead consumerism too much advertising. Fairfax Cone, director and co- founder, "This may be true. But if it is, it is Foote, Cone & Belding, Chicago, urged only half the truth. For if millions are advertisers, agencies and the media last turning away from the tube, other mil- week to get the jump on consumerism lions are turning to it. Nielsen's audi- opportunists because they are in the ence totals are up, not down, and the best position to do so -they are already hours of viewing are at their highest serving the public so well and being point since television came to be." taken for granted. Mr. Cone noted another example Speaking Thursday to the Chicago "in the tumult and anguish reported in Advertising Club at a luncheon honor- the press when the networks recently in- ing him, Mr. Cone noted "we are creased the commercial time in the prime caught up in a movement of sweeping evening hours by art extra two minutes social reform that is much more fashion- each week." He pointed out that this able than reasonable, and much more "turns out to be a mere 1.8% and to be feared because of this." 1.9% for NBC and CBS respectively." Mr. Cone cautioned it is not enough Mr. Cone concluded: "It is we who that the advertising business may be should be in the forefront of proposing right, "it is necessary also, if we are to and upholding the best rules that can be operate freely, to seem right." devised for consumer protection and, The advertising veteran challenged even more particularly, consumer edu- Nicholas Johnson of the FCC on a cation. If we are, and to the extent that point. Mr. Johnson, he said, "a man we are both serious and sincere, we with whose criticism, particularly of pro- can rout most of the unpleasant misun- graming, I usually agree, is quoted in derstandings with which otherwise we the press as saying in support of his will continue to be plagued." Mr. Cone

BROADCASTING, April 20, 1970 23 vision was losing its punch as an ad- the film Mr. Meyer showed and what back commercials into components of vertising medium, criticize television NBC viewers actually saw. Commer- less than 30 seconds. programing and express concern about cials prepared by Grey were sub- But it was Mr. Duffy who shouldered TV costs in general. stituted for those that ran on the net- the main burden of defending television The seminar, which was closed, also work- "for," Mr. Meyer explained, against the charges of its critics, in- covered a wide range of other television "obvious reasons "). cluding those leveled by Craig Noodie areas. There were discussions of inde- The ANA seminar also heard from Jr., of Armstrong Cork in announcing pendent media buying and commercial two broadcasters -Donald H. McGan- Armstrong's departure from television production and testing, an upbeat re- non, president of Westinghouse Broad- (BROADCASTING, April 13). port on program production for syndi- casting Co., and James E. Duffy, presi- Contrary to Mr. Moodie's assertions, cation, and a forecast that guaranteed dent of ABC-TV. Mr. McGannon, who Mr. Duffy said, prime -time viewing "is cost -per- thousand was within reach has become a leading critic of com- up measurably" among "affluent, better - (see story below). mercialization practices in television, educated groups." Nor is there any The advertisers were, in a sense, went to the FCC in his fight against evidence of any loss in over -all view- warmed up for Commissioner Lee's re- the CBS-TV and NBC -TV plans to ing. marks, on Monday, by the Sunday - authorize affiliates to carry additional As for the Armstrong executive's night (April 12) keynote address of commercial messages (BROADCASTING, charge that television offers only "Pab- Edward H. Meyer, president of Grey March 16, et seq.). lum" programing, Mr. Duffy said the Advertising. He not only warned that And in his remarks last week, he three networks increased their special television audiences had stopped grow- touched on a number of the points programing -news documentaries, spe- ing, had become increasingly critical of he made in his presentation to the cial reports on vital issues, coverage television and were less attentive to it commission concerning the number and of world events and high- budget enter- (BROADCASTING, April 13), but used a frequency of commercials. tainment specials -by 33% in 1969. piece of film to illustrate what he said But he also revived other complaints Commissioner Lee was back in an was the "clutter" and "debasement of about advertising not calculated to ap- old role in expressing concern about commercial television today." peal to his audience of advertisers - commercialization in broadcasting. It It was a seven -minute strip that complaints about commercial content was his suggestion seven years ago that spanned the end of NBC's Daniel Boone and the acceptability by television of led the commission to propose the and the start of Ironside, and, Mr. some advertising, like that for feminine - adoption of the NAB commercial code Meyer said, contained 37 different mes- hygiene products. It was the acceptance as an agency rule. The commission sages. "Is it any wonder that consumers of such product advertising by the Na- abandoned the proposal only after the are complaining and advertisers are be- tional Association of Broadcasters' tele- House of Representatives, responding coming restless ?" he asked. vision code that led him to withdraw to broadcasters' pleas, approved legisla- And he said there was "no malice WBC's stations from code membership. tion prohibiting the commission from aforethought" in singling out NBC. Mr. McGannon also suggested that adopting the proposed rule. (The Sen- "Either of the others would have done advertisers have a role to play in pre- ate never acted on the House bill.) as well." Those seven minutes, he venting the growth of the clutter about The commissioner, who concedes his added, are duplicated "four and five which they complain. He was quoted interest in the subject was rekindled times an evening in the life of the as urging advertisers to put long-term by Mr. McGannon's complaints about average television viewer." considerations ahead of short -term ad- CBS-TV and NBC -TV, told BROAD- (There was one difference between vantages and not try to slice piggy- CASTING he is "not sure" commercializa-

TV finds itself on hot ANA griddle Bates's Pinkham sees tight economy yielding guaranteed cost -per- thousand homes, `buyer's market'

The prospect of a guaranteed cost -per- antee cost -per-thousand." He referred to "the strength of the thousand in television was held out as He was skeptical about networks' network market" as "the arrogance of a distinct possibility to some 60 of the "brave talk about finding lots of new the networks" and said he had always country's leading TV advertisers last advertising revenue" to replace the felt it was directly related to the week. cigarette billings. Most of the new strength of the national economy. It was offered by Richard A. R. money, he speculated, would be local "When times are bad, the two-and -a- Pinkham, Ted Bates & Co. senior vice retail money, helpful to stations but half -network economy comes into play president for media services, as one of not networks. and a buyer's market appears. Oh, the trends in television he foresaw in a "If by any chance Mr. Nixon has happy day. Have you noticed how speech at the TV management seminar turned the temperature control down much nicer network presidents are this held by the Association of National Ad- too low on the national economy," Mr. year? You might almost think we were vertisers at Absecon, N.J. (see page 23) . Pinkham continued, "we may well find customers." "I can't predict that the economy is that by the time it heats up again, Other trends foreseen by Mr. Pink - going to stay soft," he said, "but the guaranteed cost -per- thousand homes ham: disappearance of $200 million in tobac- and maybe guaranteed cost- per -thou- "TV shows from space will be the co money, I believe, will have much the sand demographic groups may have high points of the decade ahead. . . . same effect as a depression. And I sug- become an integral part of our busi- We will explore the moon. We will see gest that this will lead the networks to ness. It exists for magazines and for Mars. We will witness strange astro- continue their tip -toe approach to an in- newspapers. Why not for television nomical phenomena. We will probably evitable sales- promotional device; guar- too ?" see tragedy too [and] with increasingly

24 (BROADCAST ADVERTISING) BROADCASTING, April 20, 1970 tion represents a major problem, al- tions in a 60- minute prime -time pro- What is the public's reaction to a though he sees it as a principal source gram (five in variety shows), two in 30- greater number of shorter commercials of the complaints the commission re- minute and one in five -minute pro- as against a smaller number of longer ceives from the public. grams. Multiple -product announcements ones? What studies have been made by But he is concerned about what he were permitted within a single announce- networks, advertisers or stations to de- feels is mounting pressure for increased ment so long as they appear to be a termine viewer reaction? To what ex- commercialization. As he asked in his single unit. tent are network policies on commer- speech last week, will broadcasters or At the same time, the code increased cials affected by viewer or affiliate com- the NAB code raise the level of per- from three to four the number of back - ments? missible commercial time if costs of to -back commercials allowed during Commissioner Lee's proposal for an commercials continue to mount, or if programs. The number permitted dur- inquiry was received cautiously at the "a sold -out condition exists under pres- ing station breaks was increased from commission. Chairman Dean Burch ent code limitation "? two to three. said the question of commercialization The commissioner recalled for the "As you might suspect," the com- is one of "considerable interest" to the ANA members his previous bout with missioner said, "These changes were not FCC. And he indicated he felt the pro- broadcasters on the issue of commer- universally accepted." He quoted the posed inquiry would be a popular one cials. And in the process he said that comment of Senator William B. Saxbe "from the point of view of the public." the House debate made it clear the (R -Ohio) in the Senate last year: "The But, he added, the purpose of an in- House members were not satisfied with increase in the number of commercials quiry is to provide a basis for action. commercial practices; rather, that they compounded by the annoying manner "And I don't know what action would preferred to see broadcasters themselves in which they are presented apparent- be legal, permissible or wise." eliminate "abuses" they felt existed. ly demonstrates that the networks and The participants in the meeting at Commissioner Lee made it clear he stations have failed to meet the chal- Absecon were cautious in their reac- is not satisfied with that they have. lenge of self -regulation." tion also. Observers said they could not He cited these figures: Between 1964, What would Commissioner Lee hope detect whether the advertisers favored and 1968, a 50% increase in the num- to learn through the inquiry he has the proposal or opposed it. But al- ber of network commercials during proposed? though ANA has long been critical of an average month (1,990 in 1964; Whether -and if so why-there television "clutter" and its commercial 3,022 in 1968). In terms of total com- has been an increase in the amount of practices generally, the noncommital mercials -local and network -a 41% time stations and networks devote to attitude was not considered surprising. increase. commercials as well as in the number The advertisers have maintained a In part, at least, the increases are a of commercials they carry; and the ex- consistent opposition to government in- product of shorter commercials. Com- tent to which shorter commercials (less tervention into other phases of their missioner Lee noted that in 1964, 62% than 60 seconds) are a factor in any business, and, in the view of some who of the commercials were longer than increase in spots. were at Absecon, they were apparent- 30 seconds. In 1968, the figure was Whether there has been an increase ly not yet ready to welcome the FCC 20 %. in the number of program interruptions as an ally in their fight with the broad- With that as background, he pointed over the same period in network and casters. ANA does not even like broad- a critical finger at the 1968 NAB code station programing, and the extent to casters, through the NAB code, telling amendments dealing with program in- which the 1968 code amendments af- them how to use whatever commercial terruptions. They permit four interrup- fected the situation. time is available.

mobile and miniaturized technical too; those skyrocket prices have got to escape." He said TV "performs an ex-

equipment, television will further ex- come down. . . . The most powerful traordinary service in an anxious age plore the remote and esoteric corners advertising instrument ever devised will in providing that vital release from the of the earth as well... . now be edited increasingly to appeal to pressures of our daily lives. A curtailment of network pro- the lady of the house, and the younger "To criticize it for its lack of sophis- graming, not only by FCC edict but the better." tication is, in the words of Fairfax also from economic causes: "There's "We will be seeing even more rec- Cone [of Foote, Cone & Belding], 'like not much profit in [networking] now, ognition given to black actors and per- condemning canned tuna for not tasting the costs are still going up and some formers. Not just because they are like caviar.' Despite the prejudice of advertisers are either choosing or are black but because they are talented and most critics against the public taste, it being forced not to use television any likeable and fresh." it precisely this taste to which public more. This deadly combination could More and more programs will be entertainment must be adjusted." well force the networks to reduce still dealing "with highly relevant problems The ANA meeting was limited to further the amount of station com- of our contemporary society." But "if about 60 advertisers and was closed to pensation they pay. When that happens, the objective is to win that teen -age outsiders except for the speakers. some stations will be emboldened to audience back to television, I don't Copies of most of the speeches were open up more prime -time periods to think it is going to succeed.... Most obtained from the speakers, although a local or syndicated programing." of America watches television to turn few could not be. Among other pre- Programs appealing principally to off-not to turn on. It seeks escape sentations were the following: viewers over 50 years of age "are de- from the pressures and anxieties of our E. P. Genock, director of broadcast stined to be canceled regardless of how complicated society. We get enough of advertising, Eastman Kodak Co., Ro- many homes they reach." society's problems in the nightly news. chester, N. Y., provided some sugges- With the departure of cigarette ad- I don't think this audience is going to tions on how a client representative may vertising, aimed prim2rily at men, "I respond to additional relevancy with establish a better relationship with the suspect that there will be a strong shift enthusiasm." agency creative group in the TV com- away from action -adventure into mys- Mr. Pinkham maintained that no one mercials area. He recommended that teries, westerns and dramatic antholo- should feel "uncomfortable, guilty or the client understand the visual message gies. Sports programs will be affected embarrassed because television provides of the commercial; learn to pre -visual-

BROADCASTING, April 20, 1970 25 ize the scenes described in the script; lems," he said, "and as we learn more service. analyze the TV commercial in terms of about what really makes advertising Warren A. Bahr, executive vice presi- the medium's particular and unique ad- work and how we can relate the value dent and director of media relations for vantages, and be appreciative of good of an impression in one medium to Young & Rubicam, New York, insisted ideas and express them to the creative that of another, the role of television that in the decade of the 1970's the full - group. in the media -planning process will cer- service advertising agency would con- Mr. Genock conceded that TV com- tainly be clarified and the required de- tinue to be "holding the key in develop- mercial- production costs are rising, but cision making will become easier. ing the optimum promotional and ad- he emphasized that companies that Mr. Riemenschneider said he is en- vertising program for the sale of prod- spend more than 50% of their advertis- couraged by recent research develop- ucts and services." He noted there is a ing budgets in TV spend proportion- ments which tackle the vital problem school of thought that holds that the ad- ately the same percentage on print of inter -media comparison and sug- vertising part of the marketing func- production as on TV production. He gested maybe it is better late than tion can be accomplished through in- said 12 -15% of the media cost is a never. dependent units, such as art and copy "good budget figure" for TV produc- Dr. Seymour Banks, vice president, houses and media -buying services, but tion and that for print the production media and program research manager, he asserted: cost is in the 15 % -20% range of the Leo Burnett Co., explained that the "This type of an approach flies in the media cost. use of computers and media models face of everything we know about mar- Fred A. Goldstein, director of mar- does not relieve agencies and advertisers keting and advertising, and, as it direct- ket research, Liggett & Myers, dis- of man -hours in proper media planning. ly relates to media, relegates that func- cussed the testing of TV commercials The computer merely does the arith- tion to one of total disregard for prod- and advocated that the emphasis be metic, he explained, and both agency uct well -being in a time when product placed on testing individual commercial and client still must spend extensive competition is intensifying and prospect executions to maximize investment in time in setting goals, defining ground definition more necessary." the medium. He added that it also may rules and putting quantitative weight Mr. Bahr stressed that the difference be necessary at times to measure the values to the qualitative factors being between those who uphold the full -serv- effect of a total TV campaign, cover- fed into the system. ice agency philosophy and those who ing several commercials. accept the outside -service approach boils Dan Goodman, vice president and down to the basic question: are media director of syndicated program develop- Full- service agency marketing or money? The Young & ment for Screen Gems, described the Rubicam view, he said, is that media continuing growth of advertiser in- debates media buyer are a marketing function that admit the volvement in syndicated series during money function. the past year. He cited the experiences Some at ANA seminar "Buying services symbolize the money of such advertisers as Hunt function of media to the ultimate de- Foods, agree they may coexist John Breck, American Can, Colgate- gree," Mr. Bahr claimed. "Purchasing Palmolive, American Home Products, but cleavage is there now of broadcast time is not related to the Quaker Oats and others that have ar- needs of the brands, because in order ranged to place syndicated programs or The merits of full- service advertising to obtain the lowest unit price, timing, specials in selected markets. Under this agencies and of independent buying quality, scheduling and brand goals arrangement, the stations are given the organizations were examined in a panel must be sacrificed. It is very important programs free in return for a specified session during the Association of Na- to remember that one is buying adver- number of spot announcements, with tional Advertisers' TV management tising, not discounts. If the quality isn't the station selling the remainder. seminar last week (stories, pages 24, 36). there, if the atmosphere around the spot "The built -in advantages of produc- Although there were divergent points is not right, how much does the dis- ing and controlling your own program- of view, some speakers agreed that in count efficiency mean? The savings ing are numerous," Mr. Goodman said. the years ahead the full- service agency realized are shared by the buying serv- "Simply stated, the local promotion, as could coexist with the outside buying ice and the advertiser, but as too often well as the program identification, has is the case, these savings are not re- got to pay off. By custom -building lated to the sales and well -being of the your own program you can zero in on brand." your target audience, whether it's an Mr. Bahr was adamant in saying all-male audience, teens, older women, that "neither the infirm declarations of or what have you." specialized negotiating nor mystiques He indicated that some agencies and of hidden treasures of spot availabilities advertisers may have reservations be- in private closets" will change Y &R's cause if they elect to go into the top -50 belief that "the combination of our ef- markets, they will have 50 bills to pay forts is our product." instead of one at a network. Mr. Good- "We have every intention of keep- man said that Screen Gems or some ing this union intact," he declared. other large distributor could simplify "There will be no separating or separa- this situation by clearing the required tor. The buying function cannot be dis- number of markets and submitting one associated from the planning, creative bill. and concept arcas of advertising. It is "Television is an exciting and effec- imperative, and from experience we tive advertising medium that can be know it to be true, that we must con- used in many different ways on many cern ourselves with overall product anal- different products to help achieve mar- ysis - which ultimately must include keting success," Robert R. Riemen- daily purchase patterns in today's en- schneider, media director, Quaker Oats vironment, for stewardship is 90% of Co., told the ANA seminar. "However, responsibility." television is not the answer to all prob- Mr. Bahr Norman King, board chairman of

26 (BROADCAST ADVERTISING) BROADCASTING, April 20, 1970 Reflecting community spirit while preserving community pride

There's a unique educational program taking place motivating force can accomplish. In this case, it in three elementary schools in Pittsburgh's black was the desire to restore the sense of being communities. It's called Project Self- Esteem and "someone" to black children who have been involves 210 fifth graders whose curriculum consists separated from their heritage and identity. But of art, music, dance, social studies, drama and the proof of the Project's success brought to the fore photography, as well as after -school activities. meanings far deeper.

As part of its continuing series of TVII Reports, WIIC -TV, in examining a community project, came WIIC -TV recently telecast a half hour color film up with a projection that may well be the appraisal of Project Self- Esteem. The program, forerunner of all the communities of the future. titled "I Am Someone," and produced by the WIIC -TV Public Affairs Department, was more than A reflection of Pittsburgh a mere look at an isolated experiment. It showed dramatically what human beings instilled with a W1I(' Television ee" A ComAivnicalions Service of Cox Broadcasting Corporation

COX BROADCASTING CORPORATION STATIONS: WIIC -TV Pittsburgh, WS8 AM.FM.TV Atlanta, WHIO AM -FM -TV Dayton, WSOC AM-FM-TV Charlotte, WI00 AM -FM Miami, KTVU San Francisco -Oakland

BROADCASTING, April 20, 1970 27 U.S. Media - International, defended to specify his radio advertising goals in the existence and the role that the com- terms of reach /frequency or in terms petent media- buying service provides by of budget, and produce the buying plan asserting that these organizations must and stations to accomplish these goals perform at a level that ranges from in any market. "excellent to fantastic" in order to sur- To use the program, the agency must vive. supply for each station the average "We suggest that agencies, for the quarter-hour audience, the cumulative benefit of their clients, and for their audience and the average cost per spot. own profit- and -loss statements, review The only other data needed is the cri- without bias what a competent media teria for evaluating the market -the service can do for them," Mr. King budget (if the campaign is to be planned stated. "U.S. Media has been a proven on the basis of a fixed-dollar amount); entity for four years and while we never the reach (if the campaign is to be recommend that anything should be planned on advertising goals) or the done without a test, I think it's time number of spots per station (if a cur- that both clients and agencies must rent campaign is to be evaluated). recognize that in the past, millions and Mr. Yergin stated that the NUMATH millions of dollars have been spent with- 70 program provides the reach, fre- out any regard to how the money is quency and gross impressions for any spent. We welcome the test and we in- of 10 combinations of stations in a sist that the agency remain as the police- market. With this information, he man." Mr. Bloede pointed out, the advertiser then can Mr. King indicated that the strength choose the combination that best fits of the qualified media organization lies viable economic solution to the prob- his objectives. in the expertise of its personnel. He ex- lem," Mr. Vitt contended. "Giving you The NUMATH 70 is available to effectiveness while giving you efficien- advertisers through individual WBC ra- pressed his appreciation to agencies for cy.,' having trained and promoted their per- dio stations or through Radio Advertis- sonnel to media director, associate At another session, Victor G. Bloede, ing Representatives, the WBC-owned media director and media supervisor president of Benton & Bowles, touched representation company. Each of these posts. on the issue of outside media -buying locations is accessible to the computer "We have taken these highly qualified services and forecast that in the years by teletype. After the data is fed into people, have paid them more than the ahead the small agencies and creative the program, results are teletyped back current scale and have given them an service operations will "make heavy almost instantly at the rate of 100 incentive pay," Mr. King reported. "But, use" of media -planning and buying words per minute, according to Mr. above all, we have made them buyers organizations. But the larger agencies, Yergin. once again. which can afford their own media plan- He insisted that agencies which uti- ning and buying operations, will con- Annual report details lize outside media companies are still tinue to function in these areas, Mr. full- service agencies. He pointed out Bloede stated. Woolworth use of TV that an agency maintains its marketing, Bernard D. Kahn and Donald Bright F. planning, research and creative func- Buckley, partners in Kahn /Buckley As- W. Woolworth Co., New York, has reaffirmed its growing tions and, though it farms out its media sociates Inc., New York, independent interest in broad- cast advertising in the company's an- buying, it still retains full control over creative firm, made a joint presentation nual report 1969. Predicting the buys. stressing that there are certain times for that Woolworth would use spot TV a Sam B. Vitt, president of Vitt Media when an outside creative organization on 52 -week basis the International, New York, told the and a media service "make more sense in future, the report group noted that the giant that the role of the media -buying serv- than an agency." They pointed out retail chain had advertised in 40 major markets last ice in television simply is one of "im- that a creative service can be particular- year. also speciliza- ly useful on new products programs; on The report took note of proving the procedure through Woolworth's tion." He noted that other enterprises, stalled new brand introduction cam- first network special, NBC -TV's Andy Williams Show on such as the automotive, legal and med- paigns; on experimental TV commer- May 4, 1969. ical fields and even the space program cials efforts, and on "special problem" "During the 1960's Woolworth grew have benefited by the professionalism brands. from a small budget, single -item pro- of experts. moter, into a major national advertis- Mr. Vitt showed the audience his WBC devises NUMATH er," the report explained. "Over the company's film presentation and pointed for rapid radio research past three years Woolworth has in- out that the problem in TV buying to- creased its advertising budget by 66% day is one of economics and the solu- Westinghouse Broadcasting Co. is offer- and broadened its media coverage to tion is to "remove the expensive and ing its new computerized radio -plan- include intensive use of TV and radio." onerous details of execution from the ning tool, NUMATH 70, to advertis- Coordination of advertising and pro- agency's back, while leaving the critical- ers and agencies after publicly dem- motion efforts at the headquarters has ly important media -planning, strategy onstrating the program last Monday upgraded the quality of the chain's ad- and quality control in its hands." (April 13) at a meeting of the Radio vertising and created a "sharper na- He added that in this period of ris- and Television Research Council in tional image," the report continued. A ing costs, an agency cannot staff its New York. new logo was designed last year and TV buying function with the type of James Yergin, WBC vice president- has been incorporated into Woolworth's personnel VMI provides unless the ac- research, told the group that NUMATH advertising and promotion. count is made to suffer in copy or in 70 can evaluate existing radio cam- Sales for the year were $2,272,569,- the account group or in some other paigns quickly in terms of reach and 621, up from $2,009,416,835 in 1968. areas within the agency. frequency and show how to improve Net income was $70,658,455, as com- "We are thus a more realistic and them. It also will enable the advertiser pared with $70,466,739 in 1968.

28 (BROADCAST ADVERTISING) BROADCASTING, April 20, 1970 Who do yotiftaóú'ré a junkie?

When an addict calls the Narcotics Hot Line, he knows he can talk. The line isn't tapped and nobody asks him his name. It's just a man with a problem on one end, and a man who's kicked his on the other. It's simple, and it works. It's because of projects like this that there's more to WPRO than meets the ear.

radio 630

WPRO / Providence, R. T. / A Division of Capital Cities Broadcasting Corp. / Represented By Blair Radio

BROADCASTING, April 20, 1970 29 Senate moves to equalize exposure By party -line vote, it passes bill for low rates and common ceilings on candidates' air advertising

A bill to establish favorable rates and candidate -to insure that they were not of their lowest unit rates, which was felt spending limitations for political broad- selling time to candidates who had ex- to make the bill enforceable. casting is alive and well in Congress. It ceeded the spending limit. If a candi- The bill was approved by a vote of went through the Senate last week over date or his spokesmen misrepresented 58 -to-27, after the Pastore amendment Republican opposition, but with Demo- the amount of money spent on his had been passed 50- to -35. Only three cratic support, and the bill's backers are broadcast advertising, the candidate Democrats opposed the Pastore amend- looking ahead with new confidence to could be denied his congressional seat, ment- Southerners Sam Ervin (D- the House. it was argued. If, on the other hand, the N.C.), John McClellan (D- Ark.), and The bill has undergone a few changes broadcaster had failed to make a rea- John Stennis (D- Miss.). On the final since it emerged from the Senate Com- sonable effort to determine how much vote, Senator McClellan was the lone merce Committe last month (BRoAn- the candidate had spent, he could be Democrat to oppose the bill. CASTING, March 23). Here's the ver- penalized by the FCC. Republicans who voted for the Pas- sion that was approved last week: The bill was fashioned primarily by tore amendment were Clifford Case It would repeal the equal -time re- Senator John O. Pastore (D- R.I.), who (R-N.J.); Charles Goodell (R- N.Y.); quirements of Section 315 for presiden- drew up its basic provisions in com- Jacob Javits (R- N.Y.); Charles Ma- tial and vice -presidential candidates. mittee and successfully proposed the thias (R -Md.); Robert Packwood (R- This provision would give the broad- amendment that would limit spending. Ore.) ; John J. Williams (R -Del.) and casters and major -party candidates free- However, the measure could not have Senator Pearson. Senator Williams de- dom to arrange campaign appearances passed so easily without much com- fected and voted against final passage; entirely on their own, without accord- promise. The final accommodation the others were joined in support of the ing parity to fringe candidates. came when Senators Philip A. Hart (D- bill by Republicans Margaret Chase It would permit "any legally quali- Mich.) and James B. Pearson (R -Kan.) Smith (R -Me.); Richard Schweiker fied candidate for any public office" to abandoned an amendment they planned (R -Pa.); William Saxbe (R- Ohio); Ted buy time at the lowest unit rate charged to propose to limit the amount of time Stevens (R- Alaska); Winston Prouty by a station for the same amount of a candidate could buy and to establish (R -Vt.) and George Aiken (R-Vt.). time in the same time period. The FCC a certain number of mandatory avail - Senator George Murphy (R- Calif.) would be directed to keep confidential abilities. voted against the bill and "present" on records of those rates. Senators Hart and Pearson originally the Pastore amendment. It would establish limitations on opposed the Pastore amendment, pri- The partisan breakdown of votes re- the amount a candidate for national of- marily because they found it unwork- flected the condition of the Democrats fice- Presidency, Vice Presidency or able and too restrictive in its limita- as a party in debt and the Republicans Congress-could spend for broadcast tions. They accepted it "now that it has as wealthy and out to pick up seats in time. These candidates and their sup- some teeth in it," one source said last the fall election. Senator John G. Tower porters could spend no more than an week. Specifically, two changes won (R- Tex.), chairman of the Republican amount equivalent to seven cents for them over: Senator Pastore raised the Senatorial Campaign Committee, sent a every popular vote cast in the preceding spending limitation from five cents to letter to Republican senators urging election for that office-or $20,000, seven cents a vote, which gives more them to oppose the spending limitation whichever is larger. (This would mean exposure to unknowns, and he stipu- as "against the best interests of our that a 1972 presidential candidate could lated that stations must notify the FCC party." And the White House launched spend just over $5 million, in contrast what was apparently a last- minute cam- to the $12 million spent on or by Rich- paign against the entire bill. ard Nixon in 1968. A Senate candidate Given this inter -party disagreement, in Alaska, on the other hand, would Disparate endorsements the natural speculation would be that the fall within the $20,000 limit.) The for- In early reaction to the political- broad- bill will pass the Democrat -controlled mula would apply to general elections casting bill approved last week by the House and face a possible White House but not to primaries. Senate: veto -but most observers acknowledge If there has been no Senate elec- Russell Hemenway, national director that the road ahead is somewhat more tion in a particular state in the imme- of the National Committee for an Ef- complicated than that. They anticipate diate preceding two years, the spending fective Congress, called it "landmark that the House will take a hard and not limitation would be five cents multiplied reform legislation, a strong, far -reaching entirely partisan look at the measure; by the highest vote cast for any state- bill to relieve the political process from few are inclined to make facile predic- wide office during that time, or $20,000, economic strangulation." NCEC drafted tions of quick passage. whichever is greater. a more radical political- broadcasting Moreover, there is some feeling Broadcast licensees will be expect- bill that led to hearings on the subject among backers of the bill that President Nixon will find it impossible to veto ed to make available to candidates a last fall, which in turn led to the Senate the bill "reasonable" amount of prime time. bill of last week. because of its 315 provision. The definition of "reasonable" would "He knows he'd look completely ridicu- NBC President Julian ad- ultimately be left to the FCC. Goodman lous if he did," one observer said. dressed himself only to the provision The bill itself makes no provision During the relatively short Senate de- that would for enforcement, but during floor de- repeal Section 315 for pres- bate last week, Republican questions idential bate, supporters suggested that the and vice- presidential candidates. and protests covered nearly all aspects broadcasters would have to keep in He said it would be "of great benefit to of the bill. For example: the American touch with a campaign coordinator- public." Senate Republican Whip Robert an authorized representative of the Griffin (R- Mich.) wanted to know

30 (BROADCAST ADVERTISING) BROADCASTING, April 20, 1970 whether the penalties for excessive spending would fall most heavily on the Business briefly: Wiedemann's, will combine the services candidate or the broadcaster. Senator of its Minneapolis and Chicago offices Mc- Pastore replied: "If a station deliberate- Coco-Cola Co., Atlanta, through to handle the Heileman brands. ly sold more time than the candidate is Cann- Erickson Inc., New York, and Shelco Co., Wellesley Hills, Mass. eligible to buy, it would be responsib!e Motorola Inc., Franklin Park, Ill., wholly owned subsidiary of the Clorox as well. But I think the primary re- through Clinton E. Frank Inc., New appointed sponsibility would tend to be on the York, will sponsor a CBS -TV special, Co., Oakland, Calif., has Ketchum, MacLead & Grove, Pitts- candidate.... I do not think we ought Raquel, starring Raquel Welch, Sun- to begin policing the broadcasting in- day, April 26 (9 -10 p.m. EDT). burgh, to handle JIFOAM cleaner ac- count effective April 20. Don Hodes dustry; we ought to begin policing our- General Motors Corp., Detroit, through selves." Advertising Inc., Worcester, Mass. MacManus, John & Adams, Bloomfield former JIFOAM agency, will continue Senator Carl Curtis (R -Neb.) asked Hills, Mich., has signed for commer- as a Shelco projects agency for special whether the limitation would apply to cials on ABC Radio's American In- assignments. someone who goes on the air to broad- formation and Entertainment network. cast against, a rather than for, partic- Bristol Myers Co., Clairol division, Barnangens Vademecum Inc., Min- ular candidate. No, said Senator Pas- neapolis, division of Sweden's Barnang- through Foote, Cone & Belding, both tore, that would come under the fair- New York, will advertise Summer ens Inc., has appointed Knox Reeves ness doctrine. Blonde hair colorings on ABC Radio's Advertising, Minneapolis, for Vademe- Senator Peter Dominick (R-Colo.) American Contemporary Network. cum toothpaste. announced that he would oppose the Rep appointments: bill because it would regulate general Agency appointments: elections while leaving primaries "wide KTHI -TV Fargo -Grand Forks, N.D.: open," and because "it has the ear- Campbell -Mithun Inc. will add the Avery -Knodel, New York. marks of a congressional price -control Old Style Beer of G. Heileman Brew- bill." ing Co., both Minneapolis, to its list of WICKE Asheville, N. C.: Robert E. Eastman & Co., New York. And early in the debate, Senator accounts on May 1. Campbell -Mithun, Pastore had a few words on the 315 previously named the agency for two WKFD(AM) North Kingstown, R.I.: provision: "I will say ... that if ABC, other Heileman brands, Blatz and Harold H. Segal & Co., Boston. CBS or NBC in 1972 insist upon a format without consultation with the candidates, and if they do not give this Buckhout of AAAA's Washington of- time to the candidates at the choosing AAAA will discuss fice presiding. Featured participants of the candidates ... I will introduce nagging problems are Commissioner Mary Gardiner Jones a bill to repeal this provision. of the Federal Trade Commission; Rep. "There has been a tremendous Leonor K. Sullivan (D -Mo.), chair- amount of discussion as to whether a Annual meeting program man of the Consumer Affairs candidate for Subcom- President of the United to include Schlesinger, mittee of the House Committee on should be placed in States the position Banking and Currency, and Michael being into a debate, without Susskind and Loevinger of forced Pertschuk, chief counsel of the embarrassment, with Senate or embarrassment Commerce Committee. if he did not accede to it. The business Outside media- buying services, creative Lee Loevinger, Washington attorney of: 'Here is the empty chair. Where is trends and television production costs and former FCC member, will take a my opponent ?' If we are going to get are "three present problems" up for look at "Mass Communications in An into that sort of undignified format in examination by the American Associa- presidential campaigns, the senator Uneasy Society" in a Friday- morning tion of Advertising Agencies at its an- session on "Society in from Rhode Island will be the first one Transition." nual meeting this week. Other B. to get up and say: 'Boys, you have had participants: Graham Blaine The issues will be explored at a closed Jr., Harvard University Health Services, it. This is the end. You have had it!" meeting Thursday afternoon (April on "What Our Young are Thinking "; 23), the first day of the three -day meet- Arthur M. Schlesinger Jr., author and Lanigan forms ing at the Greenbrier, White Sulphur educator, on "The Role of Intellectuals Springs. W. Va. in a Democracy Undergoing Radical own rep firm Albert Petcavage of Doyle . Dane Change," and Max Ways of Fortune John B. Lanigan, who was formerly Bernbach, New York, and Paul C. magazine, on "The Future Quality of president of Videotape Productions of Harper Jr. of Needham, Harper & Society Itself -A Challenge to American New York for 10 years, has formed Steers, also New York, will examine Business." John B. Lanigan & Associates Inc., the buying services, or middlemen; The four participants will also take New York, to represent a selected num- William Palmer of BBDO and F. Wil- part in a panel session, with David ber of TV stations throughout the lian Free of the agency bearing his Susskind as moderator, on "The Social country in the use of their studio and name, both also of New York, will and Economic Role of Advertising in mobile-production facilities to agencies seek to answer the question "Where Is the seventies." and production companies. Creative Going ?" and Robert Tunison The meeting's traditional creative -ad- Mr. Lanigan said last week he in- of Leo Burnett Co., Chicago, and vertising session is scheduled Saturday tends to represent no more than six Peter A. Griffith of Motion Associates morning, featuring Arthur H. Hawkins carefully picked stations in the U.S. East, New York, will take the readings III of Ketchum, MacLeod & Grove, and several in Europe and in the Carib- on TV production costs. Norman B. and Helen Van Slyke of Helena Ruben- bean or the Bahamas. Norman of Norman, Craig & Kummel, stein Inc. The final feature will be an Lanigan Associates will open a head- New York, will preside. address by Barton A. Cummings of quarters office in New York soon. A Washington "Problems, Prospects and Compton Advertising, retiring chairman temporary office is located at Scotco Perspectives" will occupy the Thursday of the .AAAA. Communications Systems, 32 West 39th morning business meeting, also closed From 700 to 800 members and guests Street, New York 10018. to all but AAAA members, with Clay are expected to attend the meeting. BROADCASTING, April 20, 1970 31 Spot TV topped billion in '69 TVB estimates $1,115,455,000 was spent in 75 markets; source material from BAR

Spot -television investments totaled over mated 1969 spot billings were up 13% Who were top -100 $1 billion in 1969, according to the from 1968 (BROADCASTING, March 9). among spot:TV advertisers Television Bureau of Advertising. The spot-TV climb had already been Est. In a report to be released today evident in the fast finish in the fourth Rank Company Expenditures (April 20), TVB said national and re- quarter of last year. An estimated 1. Procter & Gamble $55,792,300 gional advertisers allocated $1,115,455,- $292,837,500 volume was recorded for 2. General Foods 38,537,000 3. Colgate -Palmolive 28,989,600 000 to spot TV in 75 markets as meas- those three months. Network TV en- 4. Lever Brothers 23,640,800 ured by Broadcast Advertisers Reports. joyed a record year in 1969. Adver- 5. Coca -Cola 21,458,600 943 6. American Home Products 20,165,600 The estimates covered advertisers tisers spent over $1.6 billion in network 7. Bristol -Myers 18,322,200 that spent over $20,000 each in spot. that year, a 9.6% rise over 196e. 8. William Wrigley, Jr. 15,327,300 The data -gathering by TVB includes In assembling the advertiser invest- 9. General Mills 15,287,900 10. Warner- Lambert Phar. a period in which the source material ment according to commercial length, maceutical 13,602,500 for spot figures underwent a change TVB found the 30- second length, in- 11. Gillette 13,036,900 from Leading National Advertisers to cluding piggybacks, accounting for 12. Alberto -Culver 12,979,700 BAR. The LNA estimates were based more than half (over $583 million, or 13. PepsiCo. 12,963,000 14. General Motors 12,626,100 on information supplied by 350 to 400 52.3 %) of all spot -TV activity. The 15. R. J. Reynolds Industries 12,268,000 stations, according to a one-time or one -minute length was second most 16. Kraftco 11,440,800 17. Norton Simon 11,016,800 gross rate. BAR monitors 262 stations popular with over $362.7 million, or 18. Kellogg 10,751,900 in 75 leading markets one week each 32.5 %. 19. Nestle 10,620,100 month, these figures are projected for The TVB -BAR estimates placed 20. Sterling Drug 10,499,700 the month and the monthly computa- Procter & Gamble number one in spend- 21. Shell Oil 10,465,400 tions added to produce annual totals. ing for spot television. Its total was 22. American Brands 9,925,000 23. Johnson & Johnson 9,820,200 The BAR estimates reflect discounts $55.7 million in 1969. Runners -up were: 24. Quaker Oats 9,721,700 and apply to net rate. Consequently the General Foods with over $38.5 million, 25. ITT 9,130,600 26. Standard Brands 9,008,200 BAR figures tend to show smaller dollar Colgate- Palmolive over $28.9 million, 27. Ford Motor 8,008,000 investments. Lever more than $23.6 million and 28. Miles Laboratories 7,873,000 Although direct comparisons with Coca -Cola over $21.4 million. 29. Toyota Motor Distributors 7,776,900 30. Philip Morris 7,681,500 1968 are not available because of the In addition to releasing the top 100 different systems used in producing es- spot-TV national and regional adver- 31. McDonalds 7,666,700 32. Seven -Up 7,541,900 timates for the two years, TVB, based tisers, TVB issued estimated expendi- 33. Triangle Publications 7,261,300 on data from various sources, had esti- tures by product classification. 34. Scott Paper 7,125,500 35. DeLuxe Topper 6,761,100 36. Jos. Schlitz Brewing 6,401,900 37. Campbell Soup 6,006,900 38. Pillsbury 5,972,900 39. Royal Crown Cola 5,963,900 40. British -American Tobacco 5,927,700

Network TV up in 1st quarter 41. Mars 5,829,100 42. RCA 5,746,300 43. H. J. Heinz 5,742,800 TVB figures show 8% rise; 44. American Can 5,731,100 45. Chrysler 5,594,100 March billings gain 9.2% 46. Borden 5,530,500 47. Carter -Wallace 5,489,900 48. Carnation 5,462,100 Network -TV billings totaled $469.8 mil- work advertisers spent $160.3 million 49. Motorola 5,287,100. lion, an 8% gain, for the first quarter in the month of March, representing 50. C. P. C. International 5,256,000 of 1970, according to figures released a 9.2% increase over spending during 51. S. C. Johnson & Son 5,096,100 last week by the Television Bureau of the same month of 1969. Of that amount, 52. Richardson -Merrell 5,051,800 53. Avon Products 5,021,100 Advertising. nighttime TV recorded the largest gain 54. Falstaff Brewing 4,895,800 According to the estimates, compiled 10.3 %, weekday daytime the next best 55. Heublein 4,816,700 by Broadcast Advertisers Reports, net- increase of 9.1 %. 56. Chas. Pfizer & Co. 4,808,700 57. Squibb Beech -Nut 4,731,400 58. Kentucky Fried Chicken 4,697,400 59. Rio -Tinto -Zinc Corp. 4,482,300 Network television time and program billing estimates 60. Ideal Toy 4,421,500 by day parts and by network (add 000) 61. Ralston Purina 4,399,700 62. Standard Oil Co. of New March January -March Jersey 4,335,500 1969 1970 % Chg. 1969 1970 %Chg. 63. Eastern Air Lines 4,311,300 Daytime $ 43,897.9 $ 46,737.1 4-6.5 $133,671.3 $143,539.2 4-7.4 64. Noxell 4,262,000 Mon. -Fri. 29,992.9 32,725.1 4-9.1 94,505.6 96,679.4 4-2.3 65. Greyhound 4,241,500 Sat.-Sun. 13,905.0 14,012.0 40.8 39,165.7 46,859.8 4-19.6 66. Standard Oil Co. of Indiana 4,239,600 Nighttime 102,998.5 113,612.4 +10.3 301,394.2 326,347.0 4-8.3 67. Liggett & Myers Tobacco 4,237,400 $160,349.5 Total $146,896.4 +9.2 $435,065.5 5469,886.2 +8.0 68. Consolidated Foods 4,219,500 69. United Air Lines 4,208,000 70. ABC CBS NBC Total Beatrice Foods 4,164,400 January $ 36,956.2 $ 71,434.8 $ 55,794.1 $164,185.1 71. Household Finance 4,126,700 February 39,679.4 57,082.8 48,589.4 145,351.6 72. Eversharp 4,005,200 March 45,560.8 61,324.9 53,463.8 160,349.5 73. Clorox 3,924,600 Year to date $122,196.4 $189,842.5 $157,847.3 $469,886.2 74. Pet 3,860,400 Revised 75. Faberge 3,766,100 Source: Broadcast Advertisers Reports (BAR) 76. Smith Kline & French. Labs 3,754,300 77. National Biscuit 3,719,400

32 (BROADCAST ADVERTISING) BROADCASTING, April 20; 1970 How TV- network billings stand in BAR's ranking Broadcast Advertisers Reports' network -TV dollar revenue estimate -week ended April 5, 1970 (net time and talent charges in thousands of dollars)

Total Total ABC CBS NBC minutes dollars Week Cume Week Cume Week Cume week week 1970 I970 ended Jan. l- ended Jan. l- ended Jan.1- ended ended total total Day parts April 5 April 5 April 5 April 5 April 5 April 5 April 5 April5 minutes dollars Monday- Friday Sign -on -10 a.m. 8 -- $ - 5 126.8 $ 1,758.7 $ 338.6 $ 4,384.2 90 $ 465.4 1,146 $ 6,142.9 Monday- Friday 10 a.m. -6 p.m. 1,709.1 24,732.5 3,270.4 45,216.8 1,926.2 25,081.3 880 6,905.7 11,151 95,030.6 Saturday- Sunday Sign -on -6 p.m. 1,309.1 16,650.1 1,029.4 22,866.6 380.8 10,062.4 284 2,719.3 3,946 49,579.1 Monday-Saturday 6 p.m. -7:30 p.m. 189.4 3,421.6 913.5 12,299.4 621.1 8,834.9 73 1,724.0 1,023 24,555.9 Sunday 6 p.m. -7:30 p.m. 83.3 1,689.4 232.0 4,630.3 181.9 4,083.3 22 497.2 285 10,403.0 Monday- Sunday 7:30-11 p.m. 5.806.9 79,393.2 7,352.6 107,824.3 7,962.9 105,430.9 445 21,122.4 5,915 292,648.4 Monday -Sunday 11 p.m. -Sign -off 137.2 2,981.1 365.3 4,619.0 629.1 8,460.4 107 1,131.6 1,376 16,060.5

Total $ 9,235.0 $128,867.9 $13,290.0 $199,215.1 512,040.6 $166,337.4 1,901 534,565.6 24,842 6 494,420.4

Est. Rank Company Expenditures Category Expenditures Category Expenditures 78. Sun Oil 3,711,700 Engineering & professional Records & tape recordings 3,901,400 79. E. & J. Gallo Winery 3,613,600 services 130,200 Radios, TV sets, phonographs 80. Morton -Norwich Products 3,551,600 Financial 11,172,600 & recorders 18,919,800 Schools & colleges 3,116,400 Misc. components & supplies 464,700 81. Revlon 3,540,200 Drugs & remedies 73,130,800 Smoking materials 39,842,400 82. American Cyanamid 3,490,400 Medical equipment & supplies 4,944,300 Cigarettes 37,376,300 83. American Airlines 3,460,200 Medicines & proprietary Cigars & tobacco 2,246,800 84. Plough 3,454,000 remedies 67,526,700 Misc. smoking materials & 85. Remco Industries 3,437,800 Misc. drugs & remedies 659,800 accessories 219,300 86. Chesebrough- Pond's 3,375,300 Entertainment & amusement 22,128,200 Soaps, cleansers & polishes 96,699,600 87. Loews Theatres 3,338,900 Amusements & events 1,225,700 Soaps & detergents 39,056,400 88. Stokely Van Camp 3,287,000 Restaurants & drive -ins 20,902,500 Cleansers, polishes & laundry 89. Carling Brewing 3,191,100 Food & food products 245,810,000 preparations 57,643,200 90. Trans World Airlines 3,176,300 Bakery goods & snack foods 30,740,700 Sporting goods & toys 35,084,000 Canned goods 26,938,400 Games, toys & hobbycraft 32,819,500 91. General Telephone & Electric 3,119,800 Cereals 30,376,100 Sporting goods 2,264,500 92. Atlantic Richfield 3,099,500 Coffee, tea & cocoa 44,459,700 Toiletries & toilet goods 136,087,800 93. SCM Corp. 3,070,600 Dairy products 11,478,700 Cosmetics & beauty aids 24,807,900 94. AT &T 2,968,900 Flour & prepared baking mixes 6,184,400 Dental supplies & 95. Standard Oil Co. of California 2,926,500 Frozen foods 19,344,400 mouthwashes 25,431,000 96. Mobil Oil 2,873,700 Fruit & vegetable juices 5,676,100 Depilatories & deodorants 15,951,700 97. Volkswagenwerk A. G. 2,873,500 Fruits & vegetables -fresh 2,289,400 Hair dressings & accessories 41,878,300 98. Anderson Clayton & Co. 2,844,400 Health, dietary & infants' foods 14,375,100 Shaving goods & men's 99. Del Monte 2,843,600 Meats, poultry & fish -fresh 6,356,000 toiletries 18,962,700 100. E. I. duPont de Nemours Packaged foods 13,538,600 Toilet soaps 6,606,700 & Co. 2,820,500 Seasoning & condiments 12,630,800 Misc. toilet goods 2,449,500 Shortening & oils 15,868,600 Travel, hotels & resorts 31,146,800 Sugars, syrups & jellies 4,000,600 Airlines 25,839,000 Estimated expenditures Misc. ingredients 1,363,800 Buses 1,876,000 by product classification General promotion & Car rental 2,768,000 combination copy 188,600 Resorts & hotels 444,500 Category Expenditures Gasoline, lubricants & other Steamships 9,700 fuels 45,387,300 Travel services 209,600 Agriculture & farming $ 4,020,300 Horticulture 3,117,600 Miscellaneous 5,034,000 Apparel, footwear & accessories 16,959,600 Household Total Apparel fabrics & finishes 930,600 equipment & $1,115,05,000 Note: The present product class data are not Footwear 6,860,600 supplies 51,232,300 Household paper products 28,184,800 comparable to the product classification data Hosiery 3,755,900 based Ready -to -wear 3,198,800 Insecticides, disinfectants & published by TVB prior to 1969, on LNA/ deodorizers 7,740,700 Rorabaugh tabulations. Underwear foundations & bras 2,096,900 Misc. apparel, accessories, Major appliances 7,722,700 Small appliances & equipment 6,353,500 notions 116,800 Misc. Automotive 56,053,000 accessories & supplies 1,230,600 Where spot -TV furnishings 7,463,600 Passenger cars 43,543,300 Household Floor 2,133,100 money is placed Tires & tubes 5,910,600 covering Furniture 2,130,600 Trucks & mobile homes 478,800 1969 9.0 3,136,000 Misc. & Household fabrics & finishes auto accessories Misc. Daytime $ 227,115,900 20.4 equipment 6,120,300 household furnishings 63,900 insurance 6,585,700 Early evening 325,078,600 29.1 Beer & wine 56,084,200 Jewelry, & Nighttime 334,931,200 30.0 Beer & ale 48,553,800 optical goods cameras 4,542,600 Late night 228,319,300 20.5 Wine 7,530,400 Total $1,115,445,000 Building materials, equipment, Cameras & photographic 3,841,100 & fixtures 6,808,700 supplies Jewelry, watches & Building materials 243,500 optical goods 701,500 Who are spot -TV's Equipment, fixtures & systems 3,507,700 Office equipment, Protective coating & finishes 3,057,500 stationery '69 & writing biggest spenders Confectionery & soft drinks 92,929,300 supplies 4,149,700 Confectionery 34,274,600 Pets & pet supplies 23,556,600 1969 Sott drinks 58,654,700 Publishing & media 13,218,200 Investment Consumer services 14,492,000 Radios, television sots & 1. Procter & Gamble $55,792,300 Communications & public musical instruments 23,880,700 2. General Foods 38,537,000 utilities 72,800 Musical instruments 594,800 3. Colgate- Palmolive 28,989,600

BROADCASTING, April 20, 1970 33 Category Expenditures Schick takes 14 spots 4. Lever Brothers 23,640,800 5. Coca -Cola 21,458,600 6. American Home Products 20,165,600 on night TV football With professional football moving to What are popular nighttime television exposure, the Schick spot -TV lengths Safety Razor Co., Culver City, Calif., Commercial length 1969 96 was quick to snap up 14 one -minute 10 seconds $ 57,316,200 5.1 spots in the broadcasts at a reported cost 20 seconds 105,570,300 9.5 30 seconds 583,082,700 52.3 of more than $1 million. The buy is 40 seconds 6,730,300 0.6 part of the biggest advertising budget 60 seconds 362,745,500 32.5 Total $1,115,445,000 in the company's history, approaching some $10 million in billings. According to Earle Dugan, vice presi- dent, advertising for Schick, most of Cleveland is site the money will be spent in television, both in spot and network buys. In addi- of fairness test tion to the commericals set for ABC - TV's Monday night football broadcasts, Newest pressure movement: the firm has announced a major TV warnings of pollution promotion for Father's Day, with net- to follow detergent spots work buys on both CBS and NBC and spot purchases in 35 top sales markets. Other details of the TV schedule have A citizens group in Cleveland con- not been finalized. They await the cerned about clear water may provide outcome of a proposed merger with the FCC with its next knotty fairness - Warner- Lambert Pharmaceutical doctrine question: In view the Co., of mount- Morris ing concern over the man -made danger Plains, N.7., expected in May. to the environment, do stations that Agencies for Schnick are Compton Ad- carry detergent commercials have an vertising and Foote, Cone & Belding, obligation to advise the public of the both Los Angeles, and Needham, Har- detergents' water -polluting character- per & Steers, Chicago. istics? Two chemical -engineering professors FCC buries an ad ban at Case Western Reserve University in Cleveland think they do, and they have In the wake of President Nixon's sign- enlisted the help of a local conservation ing into law a bill outlawing broadcast group, Citizens for Clean Air and cigarette commercials as of Jan. 2, 1971, Water, in an effort to see that the sta- the FCC last week terminated the rule - tions discharge that responsibility. making proceeding it initiated propos- At the base of the effort begun by Now it's Knodel foot ing a ban on such advertising. On Feb. Professors John C. Angus and Coleman 6, 1969, the commission announced it Brosilow is the commission's applica- for Shoeleather award planned to prohibit broadcasters from tion of the fairness doctrine to cigarette J. W. (Bill) Knodel gets a lot of satis- accepting cigarette commercials, but commercials. faction each year when Avery-Knodel added at that time "Congress must be Professor Angus has discussed with confers its Shoeleather Award on a the final arbiter of this matter and must commission staff members the possibil- member of the station representation signal what action is to be taken." ity of extending that application to de- firm who distinguished himself for serv- tergent commercials. ice to clients. Generally the award has in He received no indication of how gone to one of the sales personnel. Also advertising: the commission would react to a com- But this year the Shoeleather Award Black is business Tilmon Productions plaint about a station failing to provide wound up on the other foot. It went to Co., Highland Park, Ill., specializing in time for a reply to a detergent commer- a surprised Mr. Knodel. black life -style commercials and films, cial. But, as he said, "We were explor- Since this is Avery- Knodel's silver has been formed by Jim Tilmon, Negro ing ways to use the legal machinery anniversary year, the other officers and pilot for American Airlines and host on available" to fight pollution. "We don't directors had quietly planned to recog- Our People series on wrrw(rv) Chi- think they have been tried." nize Mr. Knodel's leadership, a secret cago. Address: 1314 St. Johns Avenue. The cigarette -commercial precedent that was well kept until a large gather- Moving south Robert Swanson Pro- has been cited by another environment- ing of broadcasters and A-K executives ductions Inc., formerly at 501 Madison in a al group, Friends of the Earth, made the presentation to the unsuspect- Avenue, New York, producer of com- against fairness- doctrine complaint filed ing boss during the National Associa- mercial music and product jingles, has WNBC New York. FOE claims the -Tv tion of Broadcasters' convention in Chi- moved its operation to 229 Southeast its station has failed to discharge fair- cago two weeks ago. First Avenue, Fort Lauderdale, Fla. ness- doctrine obligations in connection with the pollutant byproducts of the Calculating calendar Blair Radio and automobiles and gasoline it advertises is seeking $3,000 to produce a televi- Blair Television have issued their 1970- (BROADCASTING, April 6). sion spot that Cleveland stations would 71 spot buying calendar, used by agen- The Cleveland effort at present is be asked to carry. cies, advertisers and stations to calculate modest. The Citizens for Clean Air and However, as Professor Angus said, if speedily the end dates of spot broadcast Water, which agreed to take on the or- the project is successful in Cleveland, campaigns. The calendars, circular in ganizing effort from the two Case pro- local groups across the country could format, are available without charge fessors and lend the campaign its name, copy it. from any of the Blair offices.

34 (BROADCAST ADVERTISING) BROADCASTING, April 20, 1970 NATIONAL GENERAL TV PRODUCTIONS' `1C1 n5MiLA C)1 110011

"The Fountain of Groovy" with host Ralph Story meets with people "going bananas" in their search for the Fountain of Youth.

THE MINI FACE LIFT! THE WEEKEND SWINGERS THE HAIR CHEST PIECE! WARDROBE! THE YOUTH PILL! CLIMAXED BY THE WORLD' THE EATING MAN'S DIET! "GROOVIEST" PARTY!

ALL SIX SPECIALS in THE SPECIAL OF THE MONTH SERIES have already been sold in the following markets:

Los Angeles KTTV Dayton WHIO Atlanta WSB New York WNEW Pittsburgh WIIC Denver KBTV Washington, D.C. WTTG Charlotte, N.C. WSOC Little Rock KARK Kansas City, Mo. KMBC Chattanooga WDEF Minneapolis WCCO San Francisco KTVU Philadelphia WTAF Buffalo, N.Y. WGR

"The Nudity Thing," the first in the series, scored record - breaking ratings in Los Angeles and New York, two of the toughest rating markets in the country.

For further information, contact Ken Israel, Vice President and General Manager National General Television Distribution, Inc. 600 Madison Avenue, New York, New York 10022 Phone: (212) PLaza 2 -0300 l C

NATIONAL GENERAL TELEVISION, A NATIONAL GENERAL COMPANY

BROADCASTING, April 20, 1970 35 TheMedia

revenues of slightly more than $90 AT &T's new million in 1971 -$70 million from tele- CPB funding plan rate squeeze vision and $21 million from radio. If previous rates had been continued, gets cool reception AT&T estimated, it would earn $72 Higher TV transmission million from program-transmission serv- House subcommittee wants tariffs than those now ice -$54.5 million from television, administration to move proposed are in offing $17.5 million from radio. In the new tariffs video and audio on permanent financing Broadcasters fighting to roll back in- are combined in the television offering House Communications Subcommittee creased AT&T interconnection charges for the first time. A new development Chairman Torbert H. Macdonald (D- have been reminded that the giant util- called TIDI sound (Time Division) Mass.) and several his colleagues ity intends to file still higher rates, at permits carriage of the audio portion of of making least for television transmission. a .television transmission over the same are no secret of their displeasure over the Nixon administration's An official of AT&T's long -lines de- interexchange facilities as the video failure even to hint at a plan for permanent partment-in prepared testimony filed portion. financing of the Corp. for with the FCC in its hearing on the The new audio tariff was scheduled Public to into Broadcasting. Their irritation lent an AT &T tariffs, which became effective go effect Feb. 1, but the effec- tive date was to 1 unusually sharp tone to last week's 2 that postponed July at Oct. -said the company's "con- hearings on CPB funding, tinuing review of the cost and market the request of the commission, which normally was responding to an occasion for one of the more placid studies thus far indicates that a further expressions of con- cern by a number congressional gatherings. increase in rate level is required for the of small broadcast- ers. AT &T is now meeting No one was ready to predict the television service to make a informally that sufficient with subcommittee's attitude contribution to earnings." the commission staff and broad- would have a casting representatives marked effect on the pending Richard B. Nichols, assistant vice in an effort to admin- produce a tariff more acceptable to istration bill to provide three president in charge of marketing, did -year au- broadcasters. thorization for CPB. However, not indicate what the extent of the new one thing was clear, and increase would be. However, he said Chairman Mac- donald summed that discussions with the company's it up in one sentence for television account managers indicates Avant -garde of FM a representative of the Department that the rate levels can be "significantly of Health, Education and Welfare: "I, increased to improve the cost -revenue will gather in June for one, will not go to the floor and tell the other members of Congress relationships for television without crit- The Alternative Media Project, Plain- ical disruption of the market." that this bill is the solution to the prob- field, Vt., newly formed concern to fa- lem He said the company intends to file of permanent financing." cilitate direct communication among That comment came after Albert "whatever higher level of rates" its innovative broadcast and record- indus- studies indicate are necessary before the Alford, HEW's assistant commissioner try people, will hold its first gathering for legislation in the Office of Educa- current rate hearing is concluded. June 17 -20 at Goddard College, Plain- Mr. Nichols' testimony did not come tion, had conceded that the administra- field. tion bill -which merely extends CPB's as a surprise. At the time the company Funded by the college and using fac- filed its new tariffs in August, it warned life for three years and introduces the ulty, students and the school's northern idea of matching funds, while requiring that they were subject to later revision, Vermont woods location as an energy since they were based on a rate level that CPB spokesmen come before pool, the project seeks to bring media Congress every year to get appropria- contained in proposed tariffs filed early people together (especially FM broad- tions-is the only "permanent financ- in 1968 (BROADCASTING, Sept. 8, 1969). casters) who share the desire to make ing" on the drawing board right now. (Those tariffs were superseded after the media "an effective catalyst for The subcommittee was not ready to ac- new marketing studies were made.) awareness, rather than its traditional cept that idea. (Those who have testi- Circumstances have changed sufficiently role as an anesthetic." Project coordi- fied in to require an additional review of that nator Larry Yurdin describes the meet- support of the bill regard it as interim level, the company said. ing as a conference -festival with dem- only step on the road to long- The higher rate level is bound to onstrations, presentations, workshops, term backing.) sharpen the incentive ABC, CBS and music and a chance to exchange ideas Representative Macdonald also crit- NBC already have to find alternative and visions. icized the executive branch -both in methods of interconnections. The net- Assisting in the project are individ- the Nixon and Johnson eras -for giving works are sponsoring a study by Page uals and staffs from: WBAI(FM) New insufficient support to CPB in the battle Communications Engineers, of Wash- York, KSAN(FM) San Francisco, RMET- for specific sums of money. "I can ington, to determine the most feasible (FM) Los Angeles, W.7 MR-FM New Or- guarantee you," he told one witness, method of interconnecting radio and leans, WDAS -FM Philadelphia, CRGM -FM "that the last two times we took this television networks -a study that spe- Montreal, CHUM -FM Toronto, noncom- thing to the floor, we had no-and I cifically includes domestic satellites. mercial stations wvso(FM) Yellow mean no -help from the administra- The study is scheduled for completion Springs, Ohio, and wxuv(FM) Burling- tion, even though you read in the paper July 1. ton, Vt., and RCA Records and At- how the administration is all for this The new television rates, which are lantic Records. concept of broadcasting." now in effect but which were made the The project's address is Plainfield, The specific recommendations that subject of a hearing after broadcasters Vt. 05667. Phone: (802) 454 -8311. have been considered within adminis- protested them, are expected to produce tration circles as solutions to CPB's

36 BROADCASTING, April 20, 1970 Help stamp out the Sun in South Florida. A call to arms. We used to think we were #1 in South Florida. With a 76% daily penetration of the Florida Gold Coast, we thought we were entitled. But then it happened. All over Madison Avenue people were saying "Only the Sunshine covers South Florida better than WTVJ" The Sun! Now no one remembers we reach 677,000 South Florida households every week. We've been insulted and we intend to do something about it. And you can help. Wear sunglasses everyday. Pray for rain. Don't eat sunflower seeds. Sing "Moon over Miami" upon rising. Sleep late on Sundays. We'll show that Sun a thing or two. Let's get out of the light of ignorance and back into the shadow of reason. i., pi WTVJ Miami / A* Only the Sunshine covers South Florida better than WTVJ. But not for long.

A Wometco Enterprises. Inc. station (CBS atteiate). Represented nationally by P.G.W.. Inc Source: ARB Special Tabulation. March 1969 / ARB Miami. November 1969 / Audience Data are estimates subject to qualifications contained in the pertaining survey report. funding dilemma are familiar ones- hear about something other than just problems "reveals to us yet another in- taxes on television receivers or com- Sesame Street." stance of a federal regulatory agency mercial broadcasters. FCC Chairman When Mr. Alford invoked the pro- falling captive to the very sector it is to Dean Burch and CPB President John gram's name during his testimony, the regulate." Macy -both of whom favorably im- chairman snapped: "Oh, I'm tired of "To those desiring enlightened broad- pressed the subcommittee -last week hearing about Sesame Street." casting," the report added, "it is most gave general support to some combina- Much of the testimony was actually dispiriting, although not surprising, to tion of appropriations, matching funds, quite similar to that offered at Senate view the objections of the broadcast in- and an excise tax on receivers at the hearings earlier this month on the dustry to the requirement of the most time of purchase. Mr. Macy said the same bill (BROADCASTING, April 6). The minimal standards of public responsi- tax itself would bring CPB about $60 only difference was the reception some bility." It said the comments filed in re- million a year, but added that the tax of it received last week. sponse of the commission's inquiry on is "not in keeping with the fiscal pro- Under the 1971 budget, CPB would the primer reveals "an alarming un- gram of the administration at this time." get up to $30 million -$15 million in awareness of, willful intention to, or Chairman Burch said that although direct appropriation and up to $7.5 even deliberate subversion of the un- he also foresees this kind of tax, "I million to match funds from private derlying purposes of the ascertainment think it would be unbecoming for the sources. procedures." FCC as an institution to be proposing The views are contained in the re- legislation in a field which is really not port's final chapter, which was filed as our bailiwick, although we obviously Students call FCC comment in the primer inquiry. The have an interest in CPB." He pictured 110 -page report of the Mass Media the commission as a "catalyst" in get- industry's captive Law Study Group was released last ting the administration to formulate a week. plan. Georgetown law group hits The study found the proposed primer "inadequate" but made a number of Mr. Alford of HEW did not deal proposed primer, charges recommendations it said would enable specifically with these plans, and he the primer to achieve its "potential" acknowledged that lack of public interest of HEW has made no "a significant aid in meeting responsi- hard proposal during the course of ad- bilities" for the broadcasters and the ministration deliberations on the sub - The FCC and the broadcasting industry commission. jeot. admission it regulates are sharply criticized in a This did nothing to Besides the primer on ascertainment report by a group of Georgetown raise HEW's stature in the hearing Uni- of community problems, the report fo- room. "You know," Mr. Macdonald versity law students organized as a cused principally on the commission's Mass Media Law Study Group. said, "that many in and out of noncom- Jan. 15 policy statement on compara- mercial broadcasting think HEW has "To those investigating for the first tive hearings involving renewal appli- provided no initiative whatsoever in this time the relationship of the Federal cants. area." Communications Commission to the The statement, which the commission The general tone of dissatisfaction broadcasting industry, it is striking to said was intended to provide for "pre- even extended to discussion of Sesame observe the great degree to which re- dictability and stability of broadcast Street -not to the program itself, which sponsibility to the public interest has operation," asserts that renewal appli- won its usual round of praise, but to been forgotten," the report said. cants in a comparative hearing will be the fact that the program is cited over It described the commission as par- favored if they demonstrate they have and over as an example of what ETV ticipating "in a decline in attention to "substantially" served their audience. can do. "One program does not a net- the public interest" and said that an The Georgetown law- school students work make," Representative Macdonald analysis of the commission's proposed say the statement protects incumbents cautioned CPB representatives. "Let's primer on ascertainment of community from the threat of competition to the

Change of focus seen dissatisfaction with administration of coming in at a satisfactory rate, ac- the committee, leaves Thomas P. F. cording to one director. for revamped NCCB Hoving as titular chairman. The board In addition to the officers, the com- elected committee counsel Earle K. Less emphasis on local problems and mittee board is composed of Charles Moore as secretary and George Probst, more attention to national broadcast is- Benton, son of William Benton, who director of the National Commission sues appears to be the aim of the newly kept the committee financially solvent for Cooperative Education, reorganized National Citizens Commit- as treasurer. with a $200,000 grant last year (BROAD- tee for Broadcasting. NCCB's altered Some sentiment was expressed at the CASTING, March 10, 1969); William course became apparent last Tuesday meeting for asking Robert Montgom- Branch; Richard Bells; Ralph Ellison; (April 14) following a New York ery, former board member who re- Phillip Gainsley; Walker Sandbach; meeting at which personnel changes signed protesting the committee's stand the Rev. Robert F. Drinan; John D. were made final (BROADCASTING, Feb. on Vice President Agnew's criticisms of Entenza; Marshall Holleb; Mrs. David 23, 16). broadcasting (BROADCASTING, Nov. 24, E. Skinner; Harry Belafonte and John One director following the meeting 1969), to return as vice chairman and Kenneth Galbraith. All had been trust- indicated there would be "greater con- acting head of the organization. Mr. ees before the reorganization. centration on the networks and such Montgomery is in the hospital and has Recent resignations from the board issues as CATV, media concentration not been formally invited, but he has include Marya Mannes, Brendan Gill, and satellites, and less concentration on expressed interest in returning. June Wayne, and Shana Alexander. local stations, to avoid duplicating what Executive Director Ben Kubasik has Milton R. Bass, entertainment editor of other groups have done." already tendered his resignation, but is the Berkshire (Mass.) Eagle, resigned "We'll be very critical, particularly of expected to remain with the commit- at the meeting. Miss Wayne, director network prime-time programing," he tee for three months. of the Tamarind Lithography Work- said. Fund raising is expected to continue shop in Los Angeles, was one of the The reorganization, reflecting some under Harold Oram. Money has been founding members of the committee.

38 (THE MEDIA) BROADCASTING, April 20, 1970 detriment of the public interest. "It is ing the following: positive programs for only within a framework of competition More pressures recruiting and training blacks for jobs that truly enlightened broadcasting hiring on and off the air; hiring blacks in man- predicated upon sensitivity and respon- for minority agement and policy-making positions siveness to public needs shall emerge," not limited to programing; placing the student said. Broadcasters in two cities blacks on boards of directors; news The commission has said its state- are told they must do more coverage of black community life; regu- does not preclude competition ment - in black programing as well lar programs informing the public that groups may file competing appli- about problems relating to the police, cations against renewal applicants they poverty, unemployment. housing and branches feel have provided only minimal serv- Cincinnati and Cleveland of education; local programs in prime ice, and will be given an opportunity to the National Association for the Ad- time concerning blacks; placing some prove their case in a comparative hear- vancement of Colored People are ex- station accounts with black banks and ing. panding in those cities efforts under- public -relations firms, and monthly taken two weeks ago by the Columbus, meetings with the NAACP to discuss FCC cites own book Ohio, branch to persuade all stations in black involvement in local broadcasting. that market to file with the FCC "state- Mr. Stewart said it was too early to to rule in WIFE probe ments of intent" to hire more blacks gauge reaction from the Cincinnati sta- and to include programing responsive tions. Representatives of several sta- Group owner Star Stations Inc.'s re- to black interests in their formats. quest for review of a ruling by the FCC tions offered no comment other than Roger Stewart, president of the Cin- that the NAACP request was being chief hearing examiner denying its re- cinnati NAACP branch, held a news quest for establishment of procedural taken under advisement. conference last Monday (April 13) to As was the case in Atlanta and Co- ground rules in the commission's in- announce that he was submitting to all quiry into operations of the Star sta- lumbus (BROADCASTING, April 13) Cin- stations in that city a policy statement cinnati stations are threatened with tions was denied last week by the FCC. essentially identical to that distributed The vote was 5 -to -0 with Commis- petitions to deny renewal if they fail to to stations in Atlanta last month and file the NAACP policy statement. sioners H. Rex Lee and Nicholas John- in Columbus two weeks ago. son absent. Otho Ray Ball, president of the Co- And Ray Mooney, executive secretary At the same time the commission lumbus branch, last week said that as of the Cleveland branch, said similar denied a request by Indianapolis Broad- yet he had not received a commitment action would be taken in that city casting Inc. to permit it to intervene in from any Columbus station. He said he "within the next week." Mr. the inquiry and to designate for hear- Mooney had asked the stations to make known said that NAACP representatives from ing the renewal application of WIFE - their intentions by May 24. additional Ohio cities had met in Co- (AM) Indianapolis, owned by Star, in In Atlanta last week, WYZE(AM) lumbus -NAACP Ohio state head - a consolidated proceeding with In- and WRNG(AM) joined 22 of that city's quarters-to discuss that dianapolis Broadcasting's pending ap- strategy and 28 stations in filing statements with the further developments could be expected plication for WIFE'S facilities. FCC pledging expanded programs to in other markets. He stressed, however, In an order adopted Feb. 26, the hire blacks and to determine and serve that each branch would "do its commission initiated an inquiry into the own the needs of Atlanta's black commu- thing" and tailor its campaign to the operations of the Star properties Ousts:- nity. A coalition of black organizations situation obtaining in each city. km] Vancouver, Wash.; ROIL -AM -FM there -including the Atlanta NAACP Mr. Stewart said the NAACP was Omaha; and WIFE- AM -FM) to determine branch -has filed petitions to deny re- whether the licensees of the stations asking Cincinnati stations to file in con- newals for WJRJ -TV, WGUN(AM), WTJH- had violated commission rules or poli- junction with their reñewal applications (AM) and wAvo(AM) (BROADCASTING, cies or whether they had made mis- (due the end of June) a statement pledg- April 6). representations to the commission. In its request for ground rules, Star Second Mobile station They told the commission WALA-TV asked for the right to be present with either fails to cover news relating to counsel at all hearing sessions, to ob- is object of protest racial conflict or events of interest to tain copies of transcripts, to be able to the Mobile black community, or else A letter protesting alleged discrimina- submit questions as cross -examination distorts the black position on such for non -Star witnesses and to be able tory practices by WALA -TV Mobile, Ala., issues as school busing. to produce its own witnesses and docu- has been filed with the FCC by Mobile - The leaders also charged that the ments, and to submit proposed findings area civil-rights leaders, who asked station had a discriminatory hiring and briefs at the end of the proceed- that the station's license renewal be re- policy and failed to adequately ascer- viewed by ing. Chief Hearing Examiner Arthur the commission. tain the programing needs of Mobile - Gladstone had denied the request The letter is essentially identical to area blacks -the same criticisms they March 24, stating he did not have the one filed late last month protesting the leveled at WERG -TV. authority to grant it, and the commis- renewal of WKRG -TV Mobile, and was "The attitude of this station serves sion affirmed his ruling, stating that the filed on behalf of the same persons by only to foster distrust, hatred, and inquiry is not an "adjudicatory" pro- the Washington -based Citizen's Com- even violence in the black community," ceeding and that its right to set pro- munications Center (BROADCASTING, the leaders contended. "In light of the cedural rules is "well established." March 39). substantial and material question of In denying Indianapolis Broadcast- The leaders are James H. Finley, fact as to whether a renewal would ing's request for a consolidated hearing, vice president of Neighborhood Orga- serve the public interest, the commis- the FCC said the inquiry was instituted nized Workers; Vincent Washington, sion must fully investigate these charges to obtain information to determine if president of the United Student Action and /or hold a hearing on them...." further proceedings would he war- Movement, and David Jacobs and Bill H. Ray McGuire, general manager of ranted. In response to Indianapolis Rosser, both with the Mobile Education WALA -TV, said the station would make Broadcasting's petition to intervene in Project of the American Friends Serv- no comment on the complaints at the the inquiry, the commission again cited ice Committee. present time. its right to set procedural rules.

BROADCASTING, April 20, 1970 39 Challenged at home, FCC. Forum Communications Inc. has required to outline the steps it takes challenged the station's renewal applica- to keep abreast of community needs WPIX ducks expansion tion. An evidentiary hearing is sched- and interests, ABC said, it should not uled to begin in New York July 20. Inc. has canceled its plans to have to follow "rote" ascertainment WPIX In addition to the television station, build and operate a UHF television sta- procedures which it said are largely WPM Inc. owns WPix-FM New York tion in Buffalo, N.Y., because of "the futile and may be used by "marginal" and has a wholly -owned subsidiary, uncertainty of the times," according to licensees "as a means of avoiding re- Connecticut Broadcasting Co., which President Fred M. Thrower. sponsible performances during the en- operates woJz(AM) Bridgeport, Conn. WPM had contracted to buy a chan- tire license period." ne1-49 permit in Buffalo from Beta Tele- FCC Commissioner Kenneth A. Cox vision Corp. in September 1968. Under More comments urge has suggested that instead of requiring the terms of the agreement either party renewal applicants to file the commu- could withdraw at the end of one year. FCC primer changes nity surveys, such applicants should After the agreement lapsed in Septem- Final comments received by the FCC submit to the commission a list of the ber 1969, both parties engaged in spo- last week on its proposed community - most important issues facing their com- radic negotiations until last week, when survey primer found the question -and- munities and the programing they have WPix informed the FCC it was with- answer document helpful but in need of developed to deal with them. its for the transfer. drawing application alterations. In reply comments, CBS also ques- A spokesman for Beta last week said The 38- question primer was drafted tioned whether renewal applicants, es- a deal was now working for a "nation- last year with the aid of a Federal pecially those in large metropolitan ally known licensee" to acquire the per- late Bar Association com- areas, should have to a mit. He declined to elaborate. Communications "conduct such mittee. It is aimed at clarifying require- burdensome and sterile exercise every A WPM spokesman said the company applicants in ascer- three years." decided to withdraw its application for ments of broadcast the permit because of the general de- taining community needs. Cosmos Broadcasting Corp. and Turn- cline in spot -TV business, the soften- ABC said the primer "in concept" er Broadcasting Corp. told the commis- ing in the economy as a whole and the was a helpful and useful document sion that in light of past confusion difficulties that new UHF operations whose adoption should be pursued with over ascertainment requirements, clari- have experienced in the past year. He dispatch. However, ABC urged the com- fication should be "liberally granted." said WPM will continue to examine the mission to make a distinction between The licensees urged the commission to UHF field and, if conditions improve, renewal applicants and those applicants differentiate between different types of may buy a station. seeking new stations, assignments, trans- applicants, and Turner asked that the The license-renewal application of fers or major changes in license facili- commission apply "a rule of reason in wPtx(Tv) New York is the subject of ties. which technical compliance with survey a comparative proceeding before the While a renewal applicant should be requirements is judged in the light of the facts of each case ... prospectively as well as retroactively." The Georgetown University Law Cen- ter Task Force on the Mass Media said earlier comments on the primer (BRoAn- WEST COAST cASTtxa, February 2, 9) "reveal to us what appears to be an alarming un- awareness of, willful intention to, or MAJOR MARKET: even deliberate subversion of the under- lying purposes of the ascertainment procedures" (see page 38). $2,250.000 Calling on the commission to further emphasize the importance of the ascer- tainment procedure, the group urged Excellent full -time facility that the surveys submitted by incumbent licensees and challengers with a fine track record in compara- tive proceedings be considered as cru- of good earnings. cial in determining who should be awarded the contested license. Half cash required.

ChanginpNands

Announced: & Company, Inc. BLACKBURN The following sale was reported last RADIO week and will be subject to FCC ap- TV CATV NEWSPAPER BROKERS proval: NEGOTIATIONS FINANCING APPRAISALS WTBO(AM) and wxco(FM) Cumber- WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS land, Md.: Sold by Arthur W. German James W. Blackburn Hub Jackson Clifford B. Marshall Colin M. Salph to Joe Garagiola for $370,000. Jock V. Harvey William B. Ryan Robert A. Marshall Roy Rowan Mr. Joseph M. Sitrick Eugene Corr Harold Walker Bank of Americo Bldg. Garagiola is a regular on NBC -TV's Frank Nowaaek Wendell W. Doss MONY Building 9465 Wilshire Blvd. Today show and does sports programs 1725 K St. N.W. 333 N. Michigan Ave. 1655 Peachtree Rd. N.E. 274.8151 for 533 -9270 346 -6460 873.5626 70 -11 NBC. WTSo(AM) is full time on 1450 kc with 1 kw day and 250 w 40 (THE MEDIA) BROADCASTING, April 20, 1970 night. WKGO(FM) is on 106.1 me with 4 kw and an antenna height of 1,403 Multimedia owner backed on new FM feet above average terrain. Broker: Blackburn & Co. Examiner finds acquisition in Montana would not cause overconcentration Approved: The following transfers of station own- Lee Enterprises Inc. has been able to paper and proposed FM, the examiner ership were approved by the FCC last persuade an FCC hearing examiner of said, would not affect the competitive week (for other FCC activities see "For what it could not persuade the commis- positions of the other media or diminish the Record," page 94): sion-that its acquisition of an FM the media sources available to the pub- WuNo(AM) Rio Piedras, P. R.: Sold channel in Billings, Mont., would not lic. by W. M. and Hope Carpenter and give Lee an undue concentration of me- Furthermore, he said, the evidence William and Ramon Antonio de la dia control. demonstrates that Lee has "realistically Cruz to Mooney Broadcasting Corp. for The commission, noting that Lee endeavored" to maintain the autonomy $1,642,000. Sellers retain wsTx(AM) owned the only newspaper in Billings and independence of its broadcast sta- Christensted, St. Croix, Virgin Islands. and four others in the state, and held tions and newspapers. "Of particular George P. Mooney is president and interests in 11 others as well as in 12 note," he added, "Lee Enterprises has 28% owner of publicly held Mooney radio and television stations in the Mid- adduced persuasive evidence that the Broadcasting, which owns WMAK(AM) west, last year set Lee's application for proposed FM facility will operate and Nashville, wxoN(AM) Knoxville, both the FM construction permit for hearing act independently of the local Lee news- Tennessee; WBSR(AM) Pensacola, Fla., on a concentration issue (BROADCAST - paper." and is buying wPDQ(AM) Jacksonville, wo, April 7, 1969) . He also said that although Lee holds Fa., subject to FCC approval. WuNo is Last week, Hearing Examiner James broadcast interests in several states, its full time on 1320 kc with 5 kw day and F. Tierney, in his initial decision, rec- over -all maximum audience is small. 1 kw night. Vote was 3 -to -1 with Com- ommended the grant. He said it would The stations are WTAD -AM -FM Quincy missioner Robert T. Bartley dissenting, not result in an undue concentration of and WMDR(FM) Moline, both Illinois; Commissioner Kenneth A. Cox abstain- control; in fact, he said it might be con- KGLO -AM -TV Mason City, Iowa; KEYC- ing and Commissioners H. Rex Lee and tended "that an additional voice of pub- FM-TV Mankato, Minn.; KHQA-TV Han- Nicholas Johnson absent. lic import would be entering the com- nibal, Mo.-Quincy, Ill.; KFAB -AM -FM munity on favorable grant of the . . . Omaha; and WKBH -AM and WKBT -TV WMBA(AM) Ambridge, Pa.: Sold by application." Joseph L. and Kenneth F. McGuire to LaCrosse, Wis. John W. Bride and others for $200,000. A critical factor in the examiner's He also found that Lee's newspaper decision concern Messrs. McGuire own WLSH(AM) Lans- was the presence of nine ra- interests provided no cause for dio issue. He ford and WPAM(AM) Pottsville, both and television stations in Billings. in terms of the concentration Even a joint audience Pennsylvania. Mr. Bride, a former FCC operation of the Lee news- noted the newspapers' national attorney, is account executive for wEDo(AM) McKeesport, Pa., and has interest in WJAB(AM) Westbrook, Me. WMBA is a daytimer on 1460 kc with 500 w. EXCLUSIVE LISTINGS! Cable television: Canton township, Ohio: Stark CATV SOUTHEAST -Top rated full time AM in a growing medium Inc., sold by Brush -Moore Newspapers market. Stable economy. Profitable with room to Lamb Communications Inc. for more for good growth. Priced at approximately than $750,000. System, which serves eight times cash flow. Terms -$575,000. North Canton, Plain, Perry, Jackson, has 4,000 subscribers. Lamb Commu- Contact Cecil L. "Lud" Richards in our Washington office. nications operates CATV systems in Flint, Hillsdale and Jonesville, all Mich- igan. With the acquisition of the Can- ton township cable system, Lamb Com- CALIFORNIA -Class B full -power FM in medium major mar- munications now serves 10,000 sub- ket. Superb coverage, stereo equipped, excellent scribers. Lamb Communications also audience acceptance. $260,000 -29% down. owns wtcu -Tv (ch. 12). Erie, Pa. Balance negotiable. Commerce, Tex.: TV Cable Co. sold by Charles Reynolds and associates to Contact Don C. Reeves in our San Francisco office. H &B American Corp., multiple CATV owner. TV Cable Co. owns three cable systems, Commerce, Honey Grove and Cooper, all Texas, and serves about 2,000 subscribers. Mr. Reynolds is re- WASHINGTON, D.C. &B 1100 Connecticut Ave., N.W. maining as resident manager. H now 20036 202/393.3456 operates 75 cable systems, serving ap- Yenu,&/.79/,a,3 CHICAGO proximately 274,000 subscribers in 23 ASSOCIATES, 1507 Tribune Tower 60611 states and two Canadian provinces. AND INC. 312/337.2754 Merger of H &B and Teleprompter DALLAS Brokers of Radio, TV & Newspaper Properties 1234 Fidelity Union Life Bldg. Corp., also multiple CATV owner, has Appraisals Financing 75201 been approved by the boards of both and 214/748 -0345 firms and will be voted on by H &B and SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St 94104 Teleprompter stockholders at annual 415/392 -5671 meetings in mid -May.

BROADCASTING, April 20, 1970 41 is 433,000. sidered by the Public Information Act whole, "would return a sum equal to And in Montana, where Lee has no of 1966 or by the commission's public - the aggregate operating costs of the broadcast facilities, its newspapers com- information rules. commission in regulating the systems." pete with 10 television stations, nine The commission said NCTA's peti- The commission said the costs of CATV FM's and 41 AM's, as well as six daily tion is in the nature "of a fishing ex- regulation would be equally distributed newspapers and 27 monthly or weekly pedition" since the notice proposing a among the systems by assessing each periodicals operating or circulating in new fee schedule reflects no reliance system with over 200 subscribers an the state. on, and makes no reference to, any annual fee of 30 cents per subscriber. Thus, even though Lee's newspapers particular document or data. The commission added the derivation account for approximately 60% of the On March 2, NCTA requested to of the proposed CATV fee schedule total daily newspaper circulation in the see the annual and inventory reports "follows an uncomplicated logic." state, the examiner said, "that fact in of all user charges of the commission itself does not compel a determination and the commission's budgetary re- Data on CATV permits is due of unreasonable concentration of con- quests for fiscal 1969, 1970 and 1971. The FCC, lacking information regard- trol of the public media." The commission denied NCTA's re- ing the location and ownership of out- quest on March 25 and told NCTA it standing CATV franchises for systems should request such information from not yet in operation, has ordered all the Bureau of FCC won't let the Budget. such franchised CATV systems to file NCTA also asked the commission a copy of their permits by July 15. The NCTA go `fishing' for permission to inspect the docu- commission said this lack of informa- ments used in determining "the direct tion may impede it in formulating fu- Commission says proposed and indirect cost to the government" ture policies for cable use. The order and the fees are based on cost "value to the recipient of the specifies that both non -operational ex- . privileges granted as set forth in the elusive and nonexclusive franchises, of regulating CATV's proposed schedule of fees" The com- ordinances, permits or licenses granted mission said the cost to the government by municipal or state authorities for The FCC last week turned down a sec- was issued in a supplemental notice construction and operation of CATV ond attempt by National Cable Tele- March 4, and added that it could not systems "or use of public streets and vision Association to inspect docu- reasonably provide information as to ways in connection therewith" must be ments that allegedly are the basis for the "value to the recipient." The com- filed in the Federal Register. the commission's proposed schedule of mission said it could not afford the fees for applicants and licensees. Dead- manpower needed to identify and as- Congress is requested line for comments in the rulemaking semble the vast numbers of confidential proceeding is April 20. financial statements, staff memoranda to block FCC fee hikes The commission refused to review and various trade publications upon Grass -roots moves have been begun to its earlier denial stating that "the peti- which it relied in basing its decision of back the National Association of Broad- tion does not present any considerations value to the recipient. casters in its efforts to persuade Con- which would in our opinion justify the The commission said it had explained gress to restrain the FCC from adopting requested review." The commission in the supplemental notice that a pro- its proposed new fee schedule for broad- added that NCTA's petition is a not posed schedule of fees had been de- casters (BROADCASTING, Feb. 23) . request for disclosure of a type con- rived for CATV systems which, on the The Georgia Association of Broad-

Local franchises Appeals for the Sixth Circuit. It not Erie, Pa. only held that the ordinances enacted Chief Judge Harry Phillips, writing are challenged by Sandusky and Fremont, both Ohio, the unanimous appeals -court decision, are illegal, but also that they are vague. held that the CATV ordinances were Municipal cable revenue is Both Ohio cities had appealed from invalid because (1) "they impose a a 1968 ruling by U. S. District Judge gross receipts tax upon proceeds in jeopardy as result from Don J. Young that the Sandusky ordi- interstate commerce in violation of the of appellate court action nance, which commerce required a 3% on gross clause of the Constitution ... " revenues payment, and the Fremont or- and (2) "because they do not contain A 20- year -old cable -TV practice of dinance, which invited bids on payments, definite standards for regulation and sharing revenues with local communities were discriminatory. Judge Young held administration." Joining Judge Phillips has been held to be unconstitutional that they imposed payment on the user were Circuit Judge John W. Peck and and CATV operators don't know of existing facilities. He also mentioned U.S. District Judge Frank W. Wilson, whether to laugh or cry. that there might be a question of con- sitting by designation. CATV industry spokesmen noted that stitutionality (BROADCASTING, Jan. 13, Although Sandusky and Fremont of- on the one hand the decision, if upheld 1969). ficials could not say definitely that they by the U. S. Supreme Court, would The lawsuit was originated by Great- would ask the U. S. Supreme Court to result in substantial increases in income and review the decision, it is virtually con- for cable systems. On the other hand, er Sandusky Inc. Greater Fremont sidered a certainty since the case is it was pointed out, the thrust of the Inc., both subsidiaries of Wonderland viewed as landmark litigation. decision places the FCC in a dominant Ventures Inc., which arranged with position in CATV regulation. Ohio Bell Telephone Co. to furnish Virtually all of the 2,500 CATV sys- The decision that payment of per- CATV circuits for both cities. Wonder- tems pay annual gross receipts taxes to centages of gross income to local fran- land Ventures Inc. is owned by Lamb the communities in which they operate. chising authorities is illegal came late Communications Inc., a multiple CATV These range from 3% to 5 %, but in last month from the U. S. Court of owner, and owner of WICU -TV (ch. 12) some instances the tax is even higher.

42 (THE MEDIA) BROADCASTING, April 20, 1970 11 II II It 11 fNow Available for Tt/ From The Norne Of ugT/me ¡ Dozing Live And 11 n oloir

MADISON SQUARE GARDEN PRODUCTIONS announces THE FIGHT OF THE MONTH

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' r 1/ l 1 I 1 f - For further information call or wire: JACK PRICE -DIRECTOR, TV AND RADIO SALES MADISON SQUARE GARDEN PRODUCTIONS 2 Pennsylvania Plaza, New York, New York 10001 (212) 736 -2020 u I' 1f It BROADCASTING, April 20, 1970 43 casters has received answers this month cited for public- service programing re- America plaque to broadcasters for "ex- from half of its congressional delega- lated to the "new generation" and mi- ceptional service to the handicapped." tion indicating interest in broadcasters' nority groups. Senator Magnuson is a member of the complaints that the proposed fees are In the literature of the media cate- Goodwill national board of directors. exorbitant. The congressmen have said gory, five works were cited: Language Vincent T. Wasilewski, president of they will pay close attention to the pro- of Communication by George Gorden; NAB, will accept the plaque for broad- posal. The GAB's annual congressional Technique of Film and Television casters. The award is being given as luncheon with the delegation is set Make -up by Vincent J -R. Kehoe; Focal part of the 50th anniversary celebra- April 29. Encyclopedia of Film and Television tion of broadcasting. A delegation of the Pennsylvania As- Technique edited by Raymond Spottis- sociation of Broadcasters met with wood; Development of Educational its congressional representatives last Broadcasting in Japan by Mitoji Nishi- AP building bridge Wednesday and pursued the issue with moto, and Television News: Anatomy for generation gap them. Earlier this year (BROADCASTING, and Process by Maury Green. March 16), South Carolina broadcast- Creation of a department, "The New ers met with their delegation and re- IRTS Establishment," is to be announced to- ceived assurances the issue would be is the host for day (Monday) by the board of direc- watched closely. college conference tors of the Associated Press at the an- FCC Chairman Dean Burch told the nual AP meeting in New York. Representatives of sports, noncommer- House Appropriations Subcommittee at The department consists of five cial television and the FCC were the young FCC appropriations hearings that he women, all in their 20's, and a young featured speakers at the International would pay attention to broadcasters' man, 30, who, AP officials report, "will Radio and Television Society college complaints that they would be assessed tell contemporary America about itself conference in New York last week. a disproportionate share of the pro- and will provide a bridge between the Howard Cosell, director of posed fees (BROADCASTING, April 13). ABC two sides of the generation gap." Last June the appropriations subcom- Sports, spoke extemporaneously to the 300 students between panel sessions on The addition of 97 stations in 1969, mittee issued a report in which it said for a total of 3,221 radio and TV sta- that the commission should revise its television and radio on Thursday (April 16), and John W. Macy Jr., tions receiving the AP broadcast wire, fee schedule "with the objective of as- was announced. The wire, it was noted, suring that the commission's activities president of the Corp. for Public Broad- casting, was to outline the future of was speeded up during 1969, providing are more nearly self -sustaining" (BROAD- 10% more copy than before. CASTING, Feb. 23). the noncommercial broadcasting field Vincent T. Wasilewski, NAB presi- Friday. FCC Commissioner Robert E. Scheduled speaker for the AP's an- nual luncheon today is Secretary De- dent, sharply criticized the proposed in- Lee was scheduled as the dinner speak- of fense Melvin R. Laird. Expected to join creases as being "of intimidating pro- er Friday (see page 51). Mr. Laird as guests were Vincent T. portions," (BROADCASTING, March 2) Other sessions at the three -day con- Wasilewski, president, and at the Chicago convention of the ference (April 16 -18) covered research, National Asso- ciation of Broadcasters, and Pow- NAB a resolution urging Congress to publicity and promotion, advertising, Tom the "as to CATV, UHF, FM, satellites, and the ell, WDAU -TV Scranton, Pa., who is pres- provide FCC with guidance ident fair and equitable treatment of broad- role of minorities in broadcasting. of the AP Radio -TV Association. casters" was approved (BROADCASTING, Co-chairman of the conference were April 16). James F. O'Grady Jr., vice president Media notes: and general manager, RKO Radio Representatives, and John A. Serrao, Educating nations The Educational Broadcast Preceptors president of United Artists Television. Foundation of American Women in Ra- awards go to 13 Communication consultant Bert Cowlan dio and Television Inc., Washington, was program chairman. last week received an Institute of San Francisco State College named International Education Reader's Digest seven broadcasters and six writers as Foundation award for distinguished Broadcast Preceptors at the 20th an- Magnuson to address service in international education. Also nual Broadcast Industry Conference in state presidents meeting honored at the award dinner at IIE's San Francisco last Friday (April 17). New York headquarters were William Those honored are as follows: The 15th annual meeting of the presi- Benton- former president of Benton & Charles P. Ginsberg and Charles E. dents of state broadcasters associations, Bowles, "businessman, educator and Anderson, Ampex Corp., Redwood sponsored by the National Association statesman"-and 3M Co., St. Paul. City, Calif., for work in the develop- of Broadcasters, will be held April 29- Citations were accepted by Mr. Ben- ment of the first practical Videotape May 1 in Washington's Statler Hilton ton, Mimi Hoffmeir, chairman of the recorder; Bill Leonard, producer- writer, hotel. Principal speaker at a luncheon board of trustees for the women's radio - wac-Tv Washington, honored for doc- April 30 will be Senator Warren G. TV foundation, and Bert S. Cross, board umentary television; Ben Hoberman, Magnuson (D- Wash.), chairman of the chairman and chief executive officer for general manager of ICABC -AM -FM Los Senate Commerce Committee. 3M. Angeles, for "innovative leadership in The conference largely will be de- radio and a high commitment to com- voted to working informative sessions CATV placement services added Broad- munity involvement "; Herbert Mitgang and discussions of broadcaster and as- cast Personnel Agency, New York, of editorial board sociation problems. Last week Alvin M. which has been functioning for almost for his discussion of broadcasting prob- King, NAB director of station relations, nine years as an employment service for lems; Edwin Newman, WNBC -TV New said reservations had been confirmed stations and networks, reported last week York, cited for his work as a critic -at- for delegates from each of the 50 states it is expanding into the CATV field. large; Aline Saarinen, WNBC -TV New and the Commonwealth of Puerto Sherlee Barish, director of BPA, said York, honored for the "high quality Rico. she has been receiving inquiries from and new dimensions" in her program, One of the highlights of the meetings CATV systems in recent months seeking For Women Only; Joseph Varholy, sta- will be the presentation by Senator qualified broadcasting personnel for tion manager of wxvc -Tv Cleveland, Magnuson of the Goodwill Industries of management posts.

44 (THE MEDIA) BROADCASTING, April 20, 1970 We put junk on TV. And won an award for it Our picltorialized editorial on S alt awarded the American Legion Auxiliary Golden Mike award City's junk car and garbage pro blemLake given in Atlanta as "America's Best Television Program Series in "Junk Alley ", just won us a Sigma Delta the Interest of Youth." Chi award for Distinguished Service in Executive producer Sandy Gilmour, Director 0Journalism. This October 18th segment of of Photography Gene Halford and KCPX Television our weekly prime -time half -hour news special Camero Four was News Director Roy Gibson are happy about all written and produced by Ed Yeates. the awards they've been getting. But they're It's not the first time Cornera Four has been honored since much happier about o cleaner Salt Lake City. it began a regular schedule last August 23rd. Last year, it was KCPX TELEVISION Salt Lake City, Utah Represented natio Progl+amiag

Haiti invasion query goes public

The basic facts in the case are not argued; House group sees footage that was never aired

The doors finally opened last week on supported by exiles living in the United executive producer Perry Wolff testified the House Investigations Subcommit- States. Before long, Mr. McMullen before the subcommittee last week, it tee's probe of CBS's role in an abortive found himself in Florida filming the was apparent that much remains in attempt to invade Haiti. The public training of men for an armed landing dispute. For example: forum gave CBS officials an opportu- in Haiti. What was the governments position? nity to deny under oath that the net- Meanwhile, CBS was developing re- Representative John E. Moss (D- Calif.) work "encouraged" or "financed" an servations about the project. There were strongly rejected the idea that the gov- invasion scheme -and it gave the sub- fears that the exiles were able to keep ernment could sanction so "amateurish" committee members an opportunity to up their plans for an invasion primarily a group as the Haitians. Subcommittee demonstrate their outrage at what they because CBS was behind them. Never- counsel Daniel Manelli said the govern- regard as new evidence of irresponsibil- theless, the filming continued through ment obviously could not have ap- ity on the part of a broadcast news November. During this time, the CBS proved, since it prosecuted the leaders operation. business department was instructed to for violation of the Neutrality Act and The hearing, which came after nearly accept without question all bills relating the Munitions Control Act. And, of a year of closed -door inquiry, left sev- to the Haitian plot, in order to keep course, official relations between the eral questions unresolved-notably the specific knowledge of the project limited U. S. and Haiti are cordial. Yet Jay question of the government's real atti- to a small group. Ultimately, the CBS McMullen, who was present last week tude toward the plot. The basic facts, bill for the project was in the neighbor- but did not testify, told reporters after however, are not now in dispute. They hood of $170,000. the hearing that none of the several are as follows: The network dropped the story in government agencies that were aware As early as 1964, CBS News began December. In a memorandum, CBS of the exiles' activities explicitly dis- inquiries into reports that guns were News Vice President Bill Leonard said: approved of the CBS role. He also being smuggled out of the United "I do not want to broadcast the Haiti claimed that customs authorities asked States. It was not until 1966 that this film." He described the plot as "the non- CBS to remain on the case in Septem- interest jelled into definite plans to do adventures of a ragtag crew, next to ber 1966, when the network was think- a broadcast. CBS producer Jay McMul- which Duvalier looks good, a gang ing of getting out, because news cover- len was approached by a freelance flouting U. S. law to no purpose." age could help reveal whether the en- writer, Andrew St. George, who had The leaders of the invasion plot were tire plot was a hoax. Also, Mr. Mc- enough hard information to warrant arrested in Florida on Jan. 2, 1967, and Mullen said, Central Intelligence Agen- going ahead with the project. subsequently convicted. The conviction cy officials in Miami confirmed that It turned out that the weapons were became final earlier this month when one of the principals in the plot was being smuggled into Haiti and the Do- the Supreme Court declined to review under contract to them. minican Republic, in preparation for a the case. Did CBS encourage a violation of possible invasion of Haiti -launched by This is the skeletal version of the law that might otherwise not have taken the underground in that country and case. But when CBS's Bill Leonard and place? Represenative Moss insisted that

Messrs. Leonard (l.) and Wolff Representative Staggers

46 BROADCASTING, April 20, 1970 "this apparently wasn't something that a law. after $150,000, this didn't go on the was going to take place without an But, as Mr. Leonard and Mr. Wolff air. That's the one good thing that came infusion of money." And, it was ac- pointed out again and again, the film out of this fiasco." knowledged, CBS allowed money to go was never broadcast. The material CBS Another side of the story was con- directly into the hands of several exiles. did collect was shown in the hearing tained in CBS memoranda written dur- The extent to which this might have room last week. It followed exile lead- ing the project. One, from Mr. Leonard constituted actual support of an other- ers from the Northeast U.S. to Florida, to CBS News President Richard Salant, wise doomed plot has not been resolved. where they were shown recruiting, train- said that despite the cost of the plan, Was this, in effect, a "staged" event? ing, and moving guns. More than once, there might be a change -of government Subcommittee members said that sev- the filmed interviews brought forth the in Haiti, and "if we are the exclusive eral sequences of the unbroadcast film statement that the exiles hoped to kill means by which the American public were staged. Bill Leonard amended Haitian leader Duvalier, and that the learns of this change," the cost would that: He said the sequences were staged U. S. government would not disapprove be well worth it. Another memo, from "for our benefit and without our -"especially if we have success." Mr. Wolff, called the plot "the first knowledge," citing Mr. McMullen as The subcommittee's reaction was best nonfiction TV spy story I have ever the authority for that comment. (After summarized by Representative Torbert run across, and I urge you to view it the hearing, Mr. McMullen elaborated: Macdonald (D- Mass.), who commented in that light." He said Andrew St. George had or- that he has "been outraged about this Whether the subcommittee will hold dered some staged sequences, and was thing for a number of months"-and, further hearings was uncertain as of promptly fired when Mr. McMullen he said, the clincher came when the late last week. Whether it will produce found out.) Looking at the question of CBS reporter asked an exile whether, a recommendation that networks be li- staging on a broader level, subcommit- to his knowledge, it was true that the censed and regulated -as Representa- tee counsel Manelli said CBS could not U. S. government did not disapprove tive Paul Rogers (D -Fla.) suggested call its film genuine and spontaneous of the invasion. "If that isn't the height during the hearing -can only be when it paid individuals for permission of irresponsibility," Mr. Macdonald guessed at. There are still too many to film them in the process of violating said. "I don't know what is.. . . So, loose ends. FCC targeted on prime -time rule

Commission denies NBC conference request; approval of limits indicated; details cloudy

The FCC has decided on an act -now, to open up as much as one hour of out opening the conference to anyone talk-later approach to its proposed rule prime time to independent producers interested in participating-in effect, to limit network domination of prime - and local programing in major markets, conducting a rerun of the oral argu- time programing. would prohibit stations in the top -50 ment the commission held in the pro- The commission last week decided markets served by three or more stations ceeding last July. If the commission against granting NBC's request for one from carrying more than three hours holds a post -order conference, it pre- or a series of administrative conferences of network programing between 7 and sumably will be opened to all interested involving interested parties and the com- 11 p.m. parties. mission, in advance of commission It would also ban networks from The NBC request was opposed by action in the 11- year -old proceeding domestic syndication, permit them to John Lane, counsel for Westinghouse (BROADCASTING, April 13). syndicate abroad only those programs Broadcasting Co., whose proposal forms However, officials indicated that a they produce themselves, and prohibit the basis of the rule the commission conference at some point following them from acquiring any subsidiary is considering. In a letter to Chairman commission action on the proposal - rights in independently produced pro- Burch last week, he said enough time which is expected to be adopted -is grams. has been devoted to the hearing, that possible. The commission will discuss The proposal seems sure of adoption material in the file has been updated the request in its order closing the pro- by a vote of 5 -to-2, with Chairman -and that the time for comment has ceeding. Dean Burch joining Commissioner Wells passed. The commission is scheduled to con- in dissent. The questions remaining to be re- sider the matter this week, but there is NBC, in a letter from its executive solved about the proposed rule could some question as to whether it will act, vice president, David C. Adams, re- affect its impact. There is some senti- even though there is considerable senti- quested the administrative conferences ment for excluding regularly scheduled ment for concluding the 11- year -old as a means of enabling the networks, newscasts from the three -hour limit; proceeding. Two commissioners will be affiliated stations, and program pro- and some affiliates carry half-hour net- absent-H. Rex Lee, who favors it, and ducers to explain the proposed rule's work -news feeds at 7 p.m. EST. How- Robert Wells, who opposes it. likely impact on them, and provide up- ever, indications last week were that In addition, the staff's draft of the dated information. newscasts would not be exempt. order was only completed last week, Some of the commissioners- Chair- Officials indicated that there may be and there remained differences among man Burch and Kenneth A. Cox, four votes for excluding documentaries. the commissioners and some staff mem- among them -were sympathetic to the But another point of dispute is whether bers on important details. One official proposal. However, others felt they had to exclude political broadcasts that are said it was risky attempting to predict accumulated enough information in the subject to the equal -time law. when the FCC would act, or what the long proceeding. Exemptions included in early drafts final shape of the rule would be. There was also a question as to the of the rule and likely to be incorporated But basically, the proposal, designed legality of granting NBC's request with- into the final rule apply to special news

BROADCASTING, April 20, 1970 47 programs and on the spot coverage of tainment programing to fill the gap. news events, as well as live coverage of Some commissioners, however, feel sports events beginning at least a half that the commission would have time hour before prime time. to "turn around" if it appeared that wccoiz (ABC's plans to carry National Foot- the necessary programing would not be ball League games on Monday nights produced. They note that the proposed Our secret is people. apparently will not be adversely af- rule is not to become effective until fected by the limitation on the kind of Sept. 1, 1971. live sports to be exempted. ABC will However, network officials say they carry the games beginning at 9 p.m., need 18 months lead time to prepare which would afford the network another for a new season. One pointed out that hour of prime time in which to transmit writers are now at work on some pro- programing. On the West Coast, where grams scheduled to start in September the games are to be carried live, from 1971. 6 p.m. to about 9 p.m., it plans to feed programing at 9 p.m. that was seen in the East before the football game.) CATV's plan Chicago As one FCC source put it, "There are five different views on these and programing powwow other matters. It's still wide open." As the commission approaches the NCTA conference will hear wire in the long -pending proceeding its Whitehead on satellites members are being subjected to con- and panel on advertising siderable pressure from small-market affiliates. Beginning at the As- National Cable TV operators, preparing to orig- sociation Broadcasters in of convention inate programs under FCC order, are Chicago, where com- they buttonholed hoping to get some ideas at a program- missioners individually, and continuing ing conference sponsored by the Na- by mail to the commissioners' offices in tional Cable Television Association in Washington, they have been expressing Chicago April 30 -May 1. concern over the impact on them if Highlight of the conference is ex- networks, in response to the rule, re- pected to be the banquet speech by duce programing. Dr. Clay T. Whitehead, a White House Dale G. Moore, KGV0 -TV Missoula, adviser who was chairman of the Mont., chairman of the NAB's second- White House committee that consid- ary- market television committee, has ered national policy on a domestic - expressed the concern formally, in a satellite system. Although his topic is letter to Chairman Burch asking the not specifically programing, he is ex- commission to defer action on the rule pected to relate satellite communica- until it holds an "en banc hearing" in tions to program diversity, including which the stations could state their the economics of transmission. Last views. He cited the loss of network month the FCC invited applications for domestic -satellite systems compensation as well as programing the and one is ex- pected to be filed by When small- market affiliates would suffer. Teleprompter Corp., a multiple CATV owner Some commission officials suggest (BROADCASTING, March 30). Bob Ekstrum that it might not be in the networks' The FCC ordered CATV systems own best interest to cite the problems with 3,500 or more subscribers to be- of the small- market station in opposing gin originating programs by Jan. 1 of promises rate the proposed rule. For if the commis- next year. The commission also ap- sion is convinced the rule would hurt proved the sale of advertising to under- protection such a station, they say, it might adopt write this activity, in its announcement further rules designed to discourage last year (BROADCASTING, Oct. 27, networks from reducing their program- 1969). up to ing. Another highlight of the two-day One noted that the commission had conference will be a panel on CATV advertising. 52 weeks- - been considering such a proposal. It Panelists will be X. W. would have limited to two and a half Mitchell, Ottawa, Ill.; James Trent, Peru, hours the amount of prime -time pro- Ill., and Robert Shannon, Glen- dale, Calif. Moderator will be Greg graming a major- market affiliate could he knows the Liptak, LVO Cable. take from a network that had reduced The conference opens with a talk on its programing to three hours. However, competition film programing by Barry Stigers, there is, reportedly, some question Athena Communications. within the commission as to the legality More than 20 program firms have cant even of such a provision. signed to participate in the conference; Besides the possible problem facing each will make presentations, as well compete. small- market stations, commissioners as exhibit wares. are keenly aware of the networks' con- Thomas E. Wilson, NCTA public - Call Bob at 338 0552 tention that the syndicators would not relations department, is in charge of be able to provide enough quality enter- the conference. Represented nationally by PGW

48 (PROGRAMING) BROADCASTING, April 20, 1970 INFO -RA D 10 A HIT! CHICAGO, April 8- One of the highlights of the NAB Convention was the world "I can tell you without reservation - you've got a winner in premiere of "Imagination Ra- 'Imagination Radio'!" -Bob VanDerheyden, WHN, New York, N.Y. dio," conceived and developed by Info -Radio Corp. of New "Your info features are an ideal combination of exciting creativ- York. The revolutionary new programming-marketing con- ity and down -to -earth cost." -John Hurlbut, WVMC, Mount Carmel, Ill. cept consists of 51 original fea- tures, fully produced and "Great ingenuity and resourcefulness!" -Phil Kassebaum, President, KFH, Wichita, Kansas

"Your info features are a totally new approach to "It's about time radio grew up, and this should radio and long overdue!" help it!" -Ike Cohen, WCAP, Lowell, Mass. -Gene Loftier II, General Manager, KRSI, Minneapolis, Minn.

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Present broadcast format given to me on that basis because my news sources have learned to trust me and can confide in me without fear of exposure. In nearly every case, their position, perhaps their very job or ca- reer, would be in jeopardy if this were not the case." Mr. Sevareid, who called himself "national correspondent for CBS News, engaged chiefly in broadcast commen- tary," commented in his affidavit: "In the course of this work ... I regularly talk with former Mr. Wallace Mr. Salant Mr. Rather government officials, officials, military people and a wide spectrum of others who possess special information or expertise on public is- sues. "A great deal of this talk is of the 'off the record' or 'not for attribution' kind. It is for my own information. Many people feel free to discuss sensi- tive matters with me in the knowledge that I can use it with no necessity of attributing it to anyone. . . Should a widespread impression develop that my information or notes on these conver- sations is subject to claim by govern- Mr. Sevareid Mr. Cronkite Mr. Kalb ment investigators, this traditional rela- tionship, essential to my kind of work, would be most seriously jeopardized. I would be less well -informed, myself, sources, except in certain cases where and of less use to the general public as CBS supports foreign aggression, grand jury proceed- an interpreter or analyst of public af- ings or prevention of libel may be in- fairs." subpoena protection volved. Representative Ottinger was the Mr. Wallace noted that he is a "staff original architect of the bill (BROAD- correspondent for CBS News." "In my Salant backs favorable CASTING, March 2, 9). experience in investigative news gather- legislation; TV newsmen Mr. Salant said in his letter that he ing," Mr. Wallace stated, "the ability to would "welcome the opportunity to establish and maintain the confidence complain of intimidation testify" in support of the bills. No hear- of people who may be willing to sug- ings have yet been scheduled. gest leads and divulge facts and back- CBS News President Richard S. Salant The CBS News president acknowl- ground information to me has been es- has written to Representative Richard edged that newsmen should not "be sential. If such people believed that I L. Ottinger (D -N.Y.) and Senator above the law." He added: "We are might, voluntarily or involuntarily, be- Thomas J. McIntyre (D -N.H.) express- responsible citizens and we do want to tray their trust by disclosing my sources ing support of their pending bills to assist in the administration of justice. or their private communications to me, protect newsmen from government But we believe it to be of fundamental my usefulness as a reporter would be seizures of confidential information or importance to our society that freedom seriously diminished." names of sources. of the press be maintained against Mr. Wallace cited several stories he Mr. Salant said the government's re- abridgement...." reported and the role such confidential cent use of subpoena power, which led The importance of protecting news sources played. Among them was a 60 to the introduction of the two bills, sources was underscored by the five Minutes exposé on the Pentagon cost "poses profound and troubling questions CBS newsmen. The affidavits were sub- overrun on the Mark -48 Torpedo. Mr. not for the news media alone, but in mitted by Walter Cronkite, Eric Seva- Wallace noted: "Some of the most im- terms of the public interest which the reid, Mike Wallace, Dan Rather and portant and revealing information that First Amendment is intended to serve." Marvin Kalb. They were attached to a we obtained came in confidence from Mr. Salant's remarks accord with CBS amicus curiae memorandum filed subcontractors, suppliers and men em- those filed earlier by five CBS newsmen in the Times case. ployed by government agencies." in an April 3 hearing on whether a Following are excerpts from the af- He also observed that "the State De- New York Times reporter should be re- fidavits: partment and other departments and quired to reveal confidential news Mr. Cronkite wrote: "In doing my agencies of the government frequently sources (BROADCASTING, April 6). The work, I . depend constantly on in- conduct background conferences at CBS newsmen contended that the gov- formation, ideas, leads and opinions re- which information and opinions are pre- ernment's subpoena power would -and ceived in confidence. Such material is sented, but not for publication. Fre- the threat of it already has-seriously essential in digging out newsworthy quently, such views are in conflict with compromised or intimidated those facts and, equally important, in assess- present public positions or policies of sources who request confidentiality. ing the importance and analyzing the the government. Access to such infor- The Ottinger- McIntyre bills seek to significance of public events. Without mation ... provides the reporter with prevent this breach of trust between such materials, I would be able to do the ability to interpret information from news source and newsmen. The pending little more than broadcast press releases other sources, anticipate changes of legislation would prohibit governmental and public statements... . policy and analyze developments...." bodies from requiring newsmen to dis- "The material that I obtain in pri- Mr. Wallace also recalled his "non- close confidential information or vacy and on a confidential basis is public conversations" with candidate

50 (PROGRAMING) BROADCASTING, April 20, 1970 Richard M. Nixon and advisers in 1968, noticed: "Five months to the day have noting, "although it was seldom ex- Caldwell filings offered passed since I visited Des Moines to plicitly stated, it was understood that present a few thoughts about network some of what was said on those occa- Papers filed in the case of New York news. It is a pleasure to be back -I en- sions was not for publication. . If Tunes reporter Earl Caldwell, and the joy visiting famous battlefields, especial- I were now forced to reveal such con- Times before a federal grand jury in ly when the outcome of the conflict was fidential information," Mr. Wallace California involving subpoenas for his decisive and served a useful purpose" continued, "I would never again count notes regarding an investigation of the on the cooperation of those people or Black Panthers (see page 50) are anyone else. In my opinion the public available to interested parties. The of- Bob Lee's version would be the loser in the long run." fice of the general counsel of The Times Mr. Rather, White House correspond- is reprinting all of the papers, James of First Amendment ent for CBS News, noted that "in order C. Goodale, general counsel, said last to understand the facts, reporters must week. The papers include amicus curiae He says it's no escape constantly appraise the accuracy and briefs filed by CBS, AP, News- meaning of words and the significance week, the American Civil Liberties if a broadcaster plays of deeds. In that effort, reporters re- Union and the Reporters' Committee 'offensive' records quire a background of confidential on Freedom of the Press. Also in- judgments and observations obtainable cluded are transcripts of two cases in FCC Commissioner Robert E. Lee said only in privacy and in trust. . In which informal rulings were made on in New York last week that the gov- recent weeks, a long -time friend and the basis of the Caldwell case: Air ernment has the authority, and prob- news source, who has dealt in confi- Transport Association, American Air- ably has the incentive, to take punitive dence with me for more than a dozen lines Inc. et al, v. PATCO et al, and action against broadcasters who play years, has declined to do so. He has, People v. Fiedler. Copies may be ob- "big-beat, top -100" phonograph records on many occasions in the past, been tained from Mr. Goodale for the cost responsible for truths, otherwise unob- of reproduction. that contain "suggestions toward drugs, tainable, appearing in my reporting on sex, antiestablishment and antireligion." civil rights, government and politics. Mr. Lee said he was not threaten- This decent, honest citizen, who cares ing broadcasters, but "we do control deeply about his country, has now told Stanton rebuffs station licenses, and we do hold them me that he fears that pressure from the responsible for their programing with government, enforced by the courts, subpoena pressures exceptions which are not involved may lead to violations of confidence, CBS will continue to reject all threats here." and he is therefore unwilling to con- of government intimidation, CBS Pres- He made his observations in a tinue to communicate with me on the ident Frank Stanton promised last week, speech prepared for delivery last Fri- basis of trust which formerly existed addressing the annual shareholders day (April 17) at a dinner meeting of between us.. . meeting in San Francisco (see page a students' conference arranged by the "This incident is representative of the 87). International Radio and Television So- loss that reporters and those who de- Dr. Stanton decried "the increasing ciety in New York. pend upon them for truth will suffer if pressures on the news media, television Mr. Lee accused some broadcasters reporters can be forced to disclose con- in particular ... to play a journalistic of playing records indiscriminately, fidential communications and private role more solicitous to the objectives of without auditioning them for offensive sources. The very possibility of such government than uncompromising in its lyrics. forced disclosure is, in my experience, accounting of government. "Sex, indecency and profanity are sufficient to foreclose important chan- "These pressures," he said, "have becoming more frequent," Mr. Lee said. nels of communication." troubled us deeply, not because we "Reviewing the Cash Box top 100 for Mr. Kalb, diplomatic correspondent lacked confidence in our ability to throw Feb. 14, 1970, `Rapper' is in 28th place. for CBS News, said that "in the course off threats of intimidation, but because This relates the story of a man who has of reporting on diplomatic affairs, I de- the very idea of stifling a free press is `made up his mind he needs someone pend extensively on information which alien to the American tradition of an to sock it to.' comes to me in confidence from sources unobstructed free press.... Nothing is "Number 65 is `Something's Burning,' whose anonymity must be maintained. more precious to CBS than the sanc- which is four verses of suggestive ob- Diplomacy is conducted as a private tity of the First Amendment." scenity and indecency; and number 92 business. In my experience, diplomats In noting that so much "bad news" detest publicity." is `Je T'aime', a French -language record is being reported, Dr. Stanton observed, which indicates a further case of a foreign ambassa- departure Citing the "there is a tendency to blame the re- from previously taboo radio music sub- dor slipping out of the Depart- State porters for the ill tidings they bring into jects. He noted that the Broadway ment to avoid commenting on his meet- our homes, a tendency to fault them for musical "Hair" "glorifies drugs and the ing with Secretary of State William P. reminding us of that which distress us. human body." Rogers, Mr. Kalb commented: "The "But," he added, "the fact is that Mr. Lee said that news reports last information about that meeting, and tranquility is not the order of the day. week indicated that "33% of all first- many others, has to come from private Ours is a questioning, searching so- born children in the United States were talks with American and foreign offi- ciety... . cials, not one of whom would allow illegitimate." He said: "I am not sug- himself to be quoted or in any way gesting that music was the cause of identified with the news report. Des Moines revisited this, but it does play a part in the illu- "Privacy and discretion are the very sion of the acceptability of such con- essence of my work as a reporter. If Vice President Spiro T. Agnew, who duct." my sources were to learn that their launched his attack on network news If broadcasters play such records, private talks with me could become operations in a speech in Des Moines, said the commissioner, they will invite public, they would stop talking to me, on Nov. 13, 1969, returned there for control from the FCC, Congress or and the job of diplomatic reporting another speech last week, on April 13. both. And the government has the right could not be done." He did not let the anniversary go un- (Programing continued on page 83)

BROADCASTING, April 20, 1970 51 SpecialBepvrt

A new generation of hardware

At NAB exhibits this year evolution is the theme; array of cameras with improved efficiency is typical

Broadcasters attending the equipment camera is designed for studio and field tour -enhancing circuit that permits exhibits at the National Association of use, and is capable of delivering up to high-frequency details to be amplified Broadcasters convention two weeks ago 1,000 hours of stable performance un- without a corresponding increase in in Chicago had a major job of com- der studio conditions. Using modular noise. It also contains Chromacomp, parison shopping for TV color cameras design and construction for easy main- for adjusting hue and saturation. The -and the exhibitors provided the com- tenance, the camera weighs 77 pounds, camera's sensitivity was shown by ex- parisons. uses half -inch cable, and reportedly hibiting it with only 15 foot -candles of All of the major camera manufac- produces studio -quality pictures with lighting. It is priced at $78,000. turers ran complete production shows illumination down to 25 foot -candles. Featured by Visual Electronics was to highlight their lines and to emphasize Deliveries are expected to begin this the firm's VP -3 color -TV studio camera, major points. summer. The Ampex camera sells for including new printed circuit yokes Virtually all cameras featured simpli- $57,500 with pedestal and supporting mounted in parallel to provide con- fied operating characteristics, lighter electronics. sistent registration. The camera, which weights, greater stability and lower General Electric's PE -400 solid -state weighs less than 90 pounds, is said to noise levels. color -TV camera features its "Auto- perform under a wide range of light Philips's new PC -100 TV color cam- Trast" control circuit said to reproduce levels. It is priced at $60,000. era uses digital -control techniques that over three times the 40:1 range of a Commercial Electronics displayed its permit the use of triaxial cable, one - picture, as well as a built -in image Model 270 color-TV camera that fea- tenth the weight and cost of regular enhancer and a new "crispening" cir- tures extremely low -light-level rendi- cable. New anti- comet -tail Plumbicon cuit. The camera reportedly performs tion as well as long-period stable reg- imaging tubes are used in the three -tube with full -level output at illumination istration once the camera is set up. The camera, overcoming blooming effects as low as 12.5 foot -candles. It can also CEI camera uses the Westinghouse sec- in highlighted objects. The camera is be used with standard or new .64 -inch ondary electron conduction (SEC) tube said to show completely noise-free pic- cable. Deliveries began this month. The that was developed for low- light -level tures at 20 foot -candles, and nearly complete camera carries an $80,500 use by military and space agencies. The noiseless pictures below 10 foot -candles. price tag. Model 270 has provided good color All camera controls are at a seven -inch Shown by RCA was its TK-44A rendition with an f/4 stop at illumina- rack housing. Price of the complete sys- color -TV camera which, according to tion as low as five foot -candles. Price is tem is $89,850 with deliveries due to the company, has passed the 200 mark $30,000. begin the last quarter of this year. since shipments began early last year. Using three Plumbicon tubes, Inter- Ampex's new Model BC-230 color The camera includes a built -in con- national Video Corp.'s 300 -A camera

Ampex's BC -230 color TV camera is the center of this con- QRK's consolette is studied by James Mack (i), maintenance versation between Ira Singer (I), chief engineer of the New engineer, National Education Network, Ann Arbor, Mich. York educational network, State University of New York, and Vincent Capizzo (c), account executive, WABX(FM) Albany, N.Y., and Richard Sirinsky, Ampex national video Detroit, with Robert Brugh, manager, QRK- Rek -O -Kut look- sales manager. ing on.

52 BROADCASTING, April 20, 1970 James B. Perkins (r), chief engineer for w,rw -Tv Cleveland, Joseph B. Epperson (l), engineering vice president of Scripps - examines the 1400 -7 video production switcher from the Howard Broadcasting, looks over RCA's TCR -100 cartridge Grass Valley Group Inc., while Bob Lynch (1), eastern video -tape machine with A. L. Hammerschmidt, vice presi- manager for the company's sales organization, and Jerry dent and general manager of RCA's Broadcast Systems Sakai, senior engineer with Grass Valley, outline its features. Division.

Alma Engineering's 6531 -8 video pro- Robert Bullock (1), consulting engineer, Telemation Inc.'s TSG -3000 sync gen- duction switcher is described by Robert Los Angeles, hears about the features erator is described by Robert C. Bacon L. Laughlin (I), president of the firm, of Gates's BT -55 U, 55 -kw UHF tele- (1), vice president, branch operations, to to Lowell A. Connor, media specialist, vision transmitter, from Howard Mc- Bruce F. Miller, manager, New York Stephens College, Columbia, Mo. Clure, Gates TV project engineer. systems service engineering, CBS -TV.

David Chase (1), program director, Eugene Burger (1), chief engineer, willo- Sal Marino (I), general manager of the wits -TV Pittsburgh, discusses Cohu's w Dayton, Ohio, listens while Larry Rust Corp., shows the company's Auto - 9302 video production switcher with Hansen, Salt Lake City manager, Eimac- log automatic transmitter logger to David Wheeler, sales representative of Varian, describes the 3 CV, 50 -kw Irwin Knopp, chief engineer, WAKR -TV the company. amplifier tube. Akron, Ohio.

BROADCASTING, April 20, 1970 53 also contain a new dichroic -mirror optical technique. The 300-A camera weighs only 72 pounds and is said to have high sensitivity and contains a nine- inch viewfinder with built -in extendable hood for outdoor operation. It is priced at $39,600. An improved Polychrome 3 color - TV camera was shown by Sarkes Tarzian. Features of the three-Plumbi- con tube instrument are improved signal -to -noise : ratios and extended-- - Hal Tingey (i), applications engineer, David Anthony (i), executive vice pres- dynamic light range, down to 15 foot - Westinghouse Electric Corp., tells ident of Tape -Athon Corp., shows the candles. The complete camera chain Lloyd O'Meally, chief engineer, RPC model 5000 automation system to titan sells for $67,500. Radio -TV Networks, Panama City, Knobloch, administrative director, Ra- Philips's PC -70S -2 is the latest in about the firm's power tubes. dio Comerciales, Guadalajara, Mexico. the PC -70 series that was introduced four years ago. The camera performs at low light levels attributed principally to new pre-amplifiers and with noise- free pictures, extended red sensitivity Plumbicon tubes, and an optional, non- linear variable matrixing module for colors and hues. It also uses a "mini - cable" that ranges up to 1,000 feet, or up to 3,000 feet with standard cable. The PC -70S-2 sells for $68,010. Fernseh GmbH of Darmstadt, Ger- many, showed its KC -U-40 color camera that has three Plumbicon tubes and is William A. Fink (l), of Recortec Inc., Gotham Audio vice president Corp. Eli said to be so lightweight (camera head tells Paul W. Winter, maintenance su- Passin (r), briefs Don Goldberg, pro- without zoom lens weighs 701/2 pounds) pervisor, Office of Educational TV, To- duction manager of WMMR(FM) Phila- that it can be used for either studio ronto, about the firm's video con- the -tape delphia, on EMT 156 PDM stereo or remote programing. ditioner unit. compressor/ limiter expander. / The transistorized camera includes a tillable viewer and uses quarter-inch coaxial cable for distances up to 490 feet and half -inch cable for up to 2,500 feet. The camera also is said to have high light sensitivity. Optimum signal-to- noise ratios are maintained through newly-developed preamplifiers, and the camera is said to have long stability periods. Fernseh is a subsidiary of the Bosch Group, whose U.S. representative is the Robert Bosch Corp. in Broadview, Ill. Paul R. Bunker (1), national sales man- James Martens (1), chief engineer, The camera is $56,650 FOB Chicago. ager, Telex Communications, describes WGEM- AM -FM -TV Quincy, Ill., hears Tele- Cine's principal feature was the the highlights of the firm's 1320 series about Computer Image's Mark III Schneider -Kreuznach 18mm to' 200mm headphones, to V. Masera, chief tele- vertical- interval switcher from Edward at f /2.1 zoom lens TV -10 with both vision studio technician, Radio Tele- Wallace, western regional manager of manual and servo operation, that fo- vizija, Ljubljana, Yugoslavia. the firm. cuses as close as 28 inches. Rank Precision Industries highlighted its Varotal XX series of lenses which feature reduced weight, bulk and price ($4,700). Mechanical compensation maintains constant image plane posi- tion, and tracking errors are prevented by the use of precision oams. Wear and backlash are minimized by the use of rolling, rather than sliding action. Canon featured its P17X30132 zoom lens for TV cameras specially designed for Plumbicon tubes and for use in outside broadcasts. It is priced at under Ross V. Swain (1); president of Erricee Theodore Chase, manager of marketing, $20,000. Broadcast Products, tells Albert H. Ren- imaging devices operations, General The full three-function servo broad- fro Jr., technical director, Alabama Ed- Electric Co. (1), views Canon zoom lens cast l0X zoom lens by Angenieux ucational TV Commission, about the with Paul Powers, sales manager of the Corp. of America has a focal length firm's 1 -kw UHF translator. Canon firm. of 18mm to 180mm. Servo controls are

54 (SPECIAL REPORT) BROADCASTING, April 20, 1970

Introduces the incomparable tan

Your search is over. Here is This new generation of the bold new standard in cartridge SPOTMASTER equipment takes tape performance, versatility and its place alongside our classic ruggedness. Here is the equipment that has 500C Series, still offered. With a everything. host of time -tested, field -proven features, the 500C record -play and playback models Five models of the magnificent Ten /70 are offered: meet or exceed all NAB specifications. Performance mono record -play, mono play, mono delayed pro- is second only to the Ten /70. gramming, stereo record -play, stereo play. All have identical dimensions. Any combination of MULTIPLE CARTRIDGE MODELS -SPOTMASTER two will fit in our sleek 19 -inch roll -out rack panel, Five Spot and Ten Spot (holding five and ten just 7 inches high. cartridges respective- ly) may be operated And look at the "Human Engineered" versatility. manually or incorpo- Features and options include manual high -speed rated into program- The advance, exclusive versatile med automation sys- Five jl Auto -Cue with automatic tems. And now there Spot fast- forward, automatic are stereo models, self- cancelling record a Remote Control Se- y pre -set, front panel quencer, and a Five test of cue and bias Spot with full recording levels, built -in mike and line level mixer, automa- capability. tic pressure roller engagement and electrical cartridge release, color -coded design for easiest Call or write today for information about the new possible operation. Ten /70 and other SPOTMASTER cartridge tape No- nonsense SPOTMASTER engineering dictates products and accessories. Remember, Broadcast the inside story: a massive U.S. -made hysteresis Electronics is the No.1 designer /producer of broad- synchronous "Direct Drive" motor, solid state cast quality cartridge tape equipment -worldwide! logic switching, modular construction throughout, premium components, separate heads allowing A -B monitoring, full bias cue recording, trans- BROADCAST ELECTRONICS, INC. former input and output, flip -top access to heads A Filmways Company and capstan. 8810 Brookville Road, Silver Spring, Maryland 20910./301)588-4983 /L

New AVR -1 Color Videotape Recorder Designed for automation -delivers "instant video" (just like a camera). The ultimate in They're here!... Automated reliability. Easy threading with precision vacuum tape control. Automatic standard selection on scene stealers from Ampex! playback. Editor, band -by -band and line -by -line Introducing the new, completely automatic genera- autochroma, auto tracking, velocity compen- sator and other automatic functions scene. available tion to the television as simple plug -in options. The revolutionary AVR -1 recorder. A totally new concept in videotape recording. Designed from the ground up for the automation age!

And here's another scene stealer -the most f stable, hands -off color camera. The new Ampex BC -230, with the sharpest, most brilliant picture in television. Fewer controls, greater simplicity. New BC -230 Color Studio Camera Ampex is the first to unveil the totally auto- Gives brilliant, sharp color at only matic TV scene from camera to antenna. To get the 25 foot -candles. The most versatile complete picture, just call your Ampex Sales Rep- three -tube Plumbicon° camera available. resentative, or write: Ampex Corporation, 401 Allows faster setup with fewer controls. Broadway, Redwood City, California 94063. Requires less adjustment. Features 5- minute warmup and long -term stability. Weighs only 60 lbs.; 77 lbs. with 10 to 1 zoom lens, and uses lightweight 1" cable. `v, IYi ÌZ6i LFZ6T f[.2?i` L

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Complete line of VHF New ACR -25 Cassette Recorder and and UHF Transmitters ADR -150 Contact Duplicator New video cassette Latest state -of- the -art design in modular recorder features exclusive Ampex transmitters and translators with solid state circuits. Low level modulation and low level 6- minute refillable cassette. Adds Available with hot standby, unmatched versatility to your sideband filtering. broadcasting operation. New high parallel operation or exotic system control. line speed duplicator copies 30- minute New, complete "Director" of antenna systems all transmission line program in only three minutes! including Provides economical, mass duplica- components from one manufacturer. tion of spots and programs for national syndication and fast distribution. The total VS-600 Production Video Switcher TV scene. Top performance for studio, master control, or network control. Modular- ized switch matrix and control logic, amplifier, tally control and power supply. Serially -coded control system requires only a single small con- necting cable. Control panel can be located up to 1500 ft. away. Available in standard and custom designs. AMPEX r 1970 Broadcasting Yearbook Send me my own copy of Broadcasting 1970 Yearbcok Now Off Press Please send copies at $11.50 each to Mime: two Initials and last name Order your own copy of the 1970 Yearbook. Just fill in the 1 2 3-16 coupon and return it to us. Your copy will be I1111IIIIIIII shipped promptly. Company Name The 1970 you valuable 51 17-35 Yearbook brings all of the O Payment enclosed directories found in previous editions. But this year we've O Bill me 1111111111111111 11 added a new section of comprehensive market data, the Address exclusive "Broadcasting Guide to National Spot Planning." 3&63 Home? O Yes O No In this section can be found all the basic information 1 1111111111111111 on markets, demographics and rates that media buyers city Stale Zip Code need to draw up spot campaigns. e4ee 67-71 111111111111 For all the facts and figures on television . . . AM and FM radio ... broadcast equipment products ... FCC rules ... Title /Position NAB codes ... and much more, simply fill in the coupon and return it to us. Brodeasting 1735 DeSales St., N.W., Washington, D.C. 20036 changeability. Minimum is oocumemor time travel mac 18990e

0.6 second to 1.2 seconds and maxi- I elves 333 Ne3e mum time travel is 20 minutes. 3 019 ammonites Boxton- Beel's new color separator, beam splitter is for camera chains and sells for from $1,400 to $1,800. Quick -Set Inc. featured its new springless Hercules cam -link pan head ($260) for loads up to 80 lbs. with a new style mounting plate allowing in- stant mounting and removing of equip- ment. The head eliminates nose dive, ."`'çé . works on sealed ball bearings and does AEC / Veritas' Documentar 210 is con- Nortronics Co.'s tape head rebuilding away with any possibility of binding. sidered by Robert Roth (I), assistant service is explained by Roger Czerniak Marconi Instruments highlighted its chief engineer, WAVE -AM -TV Louisville, (I), Nortronics distributor sales manager, B3402 color telecine equipment featur- as John R. Malone, AEC / Veritas gen- to Lee Gahagan, co- general manager, ing a unique multiplexer, sync interlock eral manager, explains. KPEN(FM) Los Altos, Calif. motors, electronic masking, light con- trol by special optical filter, and a lamphouse common to all projectors. Price of the system is $100,000. Davis & Sanford displayed its ETVG- W aluminum tripod for CCTV view- finder cameras weighing up to 100 pounds. It features a gear- driven elevat- ing column and a self -locking gear mechanism and may be folded without removing the wheels. Cost is $275 with- out head. Boston Insulated Wire & Cable Co. introduced its new lightweight TV -8IN Jim Kelly (l), sales engineer, RCA Thomas J. Bowles (1), director of engi- miniature camera cable, compatible Electronic Components, explains a Vist- neering, King Video Cable, Seattle, in- with standard TV -8IN cable. Cost is acon lead -oxide vidicon camera tube to spects RHG's MRS -7 microwave relay $3.50 per foot. R. E. Jacques, program director, WEMU- link in the company of Ronald B. Shibaden Corp. of America showed FM Ypsilanti, Mich. Hirsch, RHG president. its FP -2000 2 -inch monochrome image orthicon camera combining the high sensitivity of an image orthicon with the compactness of a vidicon. The camera, for closed -circuit TV applica- tions, sells for $5,000 including tube. Listec Television Equipment high- lighted its Vinten Type 526 powered crane on wheels for outside broadcast use. Q -TV Sales & Distributing Corp. in- troduced its Q- Eye -Line ($448), a col- lapsible, portable prompting device which allows direct eye -to -lens contact. San Monteforte (l), vice president in Chrono -Log Corp.'s vice president, Ar- charge of sales, Q -TV Sales & Distrib- thur Freilich (r), shows the firm's digital uting Corp., shows the new Q-Eye -Line clock system to A. Ross McGregor, No -hands to Glynn E. Rogers, assistant chief en- general manager of McLean- Hunter operation gineer, wQ7U-TV Atlanta. Cable TV Ltd., Rexdale, Ont. for tape machines Ampex, RCA exhibit complete automation in recorders -players

TV's advance in automation was never more evident than in the two cartridge - type machines shown at the NAB meet- ing by Ampex and RCA. But in addition, other automated TV systems were highlighted in General Grady Jackson (1), chief engineer of Jack H. Bergman, (1), president of Fix- Electric's broadcast automated center WALA -TV Mobile, Ala., investigates tune Solid State Electronics Inc., tells and Visual Electronics's computer -type Bardwell & McAlisten's 2 -kw high -per- Willard C. Wiseman, vice president and array. Both utilized existing equipment formance fill light, with details being director of engineering, United Artists to operate on a "hands -off" basis. supplied by Keith Covey, director of Broadcasting Co., about Fixtune's fixed- The Ampex cassette Videotape re- marketing for the firm. frequency portable and table FM units.

BROADCASTING,. April 20, 1970 (SPECIAL REPORT) 59 Walter Thompson (l), president, CC Teleservices Inc., Chi- Considering the Philips' PC -100 TV color carnera are Law- cago, checks out International Video Corp.'s 300 -A color TV rence F. Haeg (i), president, wcco-Tv Minneapolis-St. Paul; camera with Kent Holston, IVC supervisory of camera qual- Gino Nappo, Philips' southeast regional manager (c), and ity control. John M. Sherman, engineering director, wcco -Tv. corder /player, the ACR -25, is capable RCA's TCR -100 video -tape cartridge porated developments that could be of automatically playing up to 25 units, machine, which will be ready for de- considered break -throughs. each ranging from 10 seconds to six livery on a production basis late this Ampex's third -generation Videotape minutes. It consists of two tape trans- year, carries 22 cartridges, each of recorder is the high-band AVR -1, said ports, one loading and cueing a cassette which can be programed for up to three to provide consistently higher picture while the other is playing another cas- minutes. The machine was shown for quality in color and black- and - white, sette. Rewind and cue -up can be accom- the first time in prototype form last improved reliability and simplified plished in less than 10 seconds. The year at the NAB convention; it sells for maintenance. One of its features is its adaptability to systems operates at seven and a half $89,500. Up to eight cartridges can be station automation computer- or 15 ips. The cassettes are sucked up programed in sequence and a cue tone through the use of compatible digital also contains im- into the transport device through a on the last cartridge automatically starts circuitry. It proved operating and functions, vacuum system. up a reel -to -reel video-tape recorder, editing and is said to have instaneous roll -and- The ACR -25 can be programed to a film projector or cues a live program. The device also will record programing take. Other highlights are its use ofinte- deliver any of the 25 cassettes in pre- grated circuits, a system of color -coded determined sequence. The tapes are on the tape cartridges and will auto- matically locate cue marks for playback. warning lights to indicate malfunction- standard two-inch for quadraplex sys- ing circuits and simplified tape thread- tems; they can be used for recording ing. The basic model costs $100,000. from live camera or from another re- Taping: 1970 -style RCA's high -band TR -70C video-tape corder. Video -tape recorders were shown by recorder uses integrated circuitry and The ACR -25 is priced at $165,000, most of the major TV equipment manu- a new servo system that affords faster with deliveries promised by mid -1971. facturers, but few were new or incor- modules to allow maximum inter-

NOi1.- A NEW V' TAPE FRON, _.., THAT GREATLY AMDUCTS COLOR DROPOUTS

rt

si ow. !.

John Talbot (1), president and general Lee Marks (1), technical service engi- Joe Toher (1) district representative of manager of xwvY(AM) Waverly, Iowa, neer for the Magnetic Products division Macarta Inc., shows the digital pro- hears about Sparta Electronic Corp.'s of the 3M Co., explains the features graming system to Charles E. Smith (r), automation system from David Evans, of the new premium video tape to Tony president of the Atlantic Coast broad- manager of the firm's automation de- Lawson, systems consultant, Ward -Beck cast division of group -owner Turner partment. Systems, Toronto. Communications.

60 (SPECIAL REPORT) BROADCASTING, April 20, 1970 Howard Lepple (I), vice president- engineering operations Joseph N. Tawil (r), Berkey- Colortran president, shows the Avco Broadcasting, is told about the new Ampex AVR -1 Lumiscope rear screen projection system to Manuel Andres video tape recorder by Donald V. Klegman, Ampex market- (c), chief engineer, and Orlando B. Real, assistant chief ing manager. engineer, both of channel 7, Buenos Aires, Argentina. response plus improved reliability. The tually eliminate "cinching," improve 5000 permits edit point entry from new servo system substantially reduces capstan stability and reduce scratching. three sources, keyboard, tape or com- pre -roll. The new tape recorder also Data Memory's Video Disc 1000 is puter; it has a universal interface for utilizes a newly designed headwheel a slow- motion color disc recorder that use with all quadruplex or helical tape panel, made of a special alloy.The TR- is full -band for stop- action and slow- recorders, and portrays simultaneously 70C is priced at $93,500 and will be motion replay as well as special effects. all edit points on a graphics display. available in August. The equipment contains a cue mark in- Recortec showed its video -tape con- The International Video Corp. 900 dicator, "joystick" speed control, and ditioner unit that removes loose oxide video tape recorder, uses one -inch helical easy set -up, testing and maintenance. and debris from the tape surface, uni- scan tape, permits continuous playing The unit sells for $52,500 basic. formly packs the tape and measures time of 31/4 hours on one 121/ -inch The Magnetics Products Division of tape length. The unit sells for $5,450. reel. The machine is said to permit the 3M Co. introduced a new two-inch Nortronics Co. introduced its tape stable picture lock in four seconds or video tape designed to reduce color head rebuilding program for Ampex less for color from a standby position. and high frequency dropout. equipment. Ampex nests are rebuilt Price is $12,000 to $18,000 depending An air filtration device was featured and equipped with Quik -Kit mounting on optional attachments. by Envirco. The unit provides a laminar hardware and new Nortronics heads. Memorex featured its new Chroma flow of air that is used to keep the When heads become worn thereafter, 86 broadcast video two-inch tape that is headwheel section of video -tape re- they can be replaced by loosening a designed for quadruplex recorders. The corders clean. The Envirazone Ii mod- screw and replacing heads rather than new 1.4 mil tape not only has a new ule sells for $750. sending the entire nest back to the formulation but features a back coating A new video -tape editing system was factory. on the reverse side that is said to vir- shown by Datatron Inc. The Vidicue Some day TV stations may be re-

Tapecaster I C,11 Inc. representative Eugene R. P. Leman (I), vice president - Robert W. Bullock (r), sales engineer Robert H. Foley (1), demonstrates the technical director, International Video for Kliegl Brothers' Universal Electric model 700 RPS stereo record -playback Corp., runs over the features of IVCs' Stage Lighting Co., shows the portable tape- cartridge machine for Carl C. 900 broadcast color video -tape recorder suitcase lighting-control console to Rob- Kuehn II, chief engineer -assistant man- for Rod Herring, director of engineer- ert R. Thomas Jr., owner of WOAY-AM- ager, wioo(AM) Carlisle, Pa. ing, Kansas State Network. FM-TV Oak Hill, W. Va.

BROADCASTING, April 20, 1970 61

No Man's Land

The only true parallel system design makes RCA's transmitter safe enough for remote or computer control.

RCA's Maxim -Air VHF transmitter If one goes out, the other takes is guaranteed to hold its specifi- over and no one notices but you. cations for thirty days without ad- That's what it takes to have a justment. transmitter that can live alone. RCA's Maxim -Air is reliable That and the motorized con- solid state with only 10 tubes, - trols we've built in so it can be just 3 tube types. tuned remotely, by man or com- RCA's Maxim -Air modulates at puter. high level, with only one tuned RCA's TT -30FL 30 kW VHF linear amplifier -plus signal transmitter. The best color pic- shaping at the output -to assure ture today. The best use of people signal integrity. tomorrow. Only RCA's Maxim -Air was No problems. designed as a parallel RCA sells system. It's solutions. two trans- mitter units. RC,' quired to keep records of all material broadcast; Ampex is anticipating this with a broadcasting logging videotape recorder, Model VL-7404, that is ca- pable of recording up to 38 hours on a standard 934 -inch reel containing 3,000 feet of 1 -inch video tape. The logger samples every 32d field, with the tape operating at 0.24 inch per second. It is priced at $5,900 and will be available in mid -June. Producers and distributors of TV Wolfgang Saemann (I), U.S. sales man- Arno Meyer (r), president of Belar Elec- programs and commercials can look to ager, points out features of the Fernseh tronics Laboratory Inc., out lines speci- Ampex's ADR -150 high -speed tape KCU-40 color -TV camera to Alan Nu- fications of the AMM -1 AM monitor duplicator said to make high -quality zum, chief engineer, KGNC -TV Amarillo, for consulting engineer Vir James, Den- tape copies from a master recording Tex. ver. tape in one -tenth the time currently required for tape duplication. The pro- SYSTEMS C NENTS totype shown by Ampex at the NAB is designed to accommodate up to five slave reel systems. It is priced at $79,- 950. Deliveries are promised early next year. The duplication process takes place in a magnetic transfer chamber. Both the master and the slave tapes are brought into direct contact with each other at 10 times the standard speed.

Fred Abel (r), antenna engineer, Alford Ben Miller (I), sales marketing manager, Manufacturing Co., shows the com- Boxton -Beel, tells Nelson Sears, pro- New sophistication pany's type 4730 VHF Delta dipole gram manager, WGAL -TV Lancaster, Pa., in studio gear antenna to Norman T. Gill, chief engi- about his firm's color separator beans neer, WDSM -TV Superior, Wis. splitter device for camera chains. A dazzling display of switchers, mixers is shown delegates

For television broadcasters, switchers are key elements in operating smoothly and professionally. Allied with these equipments, are special- effects and other generators to give stations the ability to introduce creative techniques. Swichers that use parallel video -proc- essing with logic circuitry that can mix Merton L. Knold (l), regional sales man- Frederick Onderka (l), production man- six TV pictures simultaneously were the ager for Microwave Associates Inc., ager, Paillard Inc, describes the Bolex highlight of General Electric's solid details the company's microwave sys- 16 Pro film camera to John E. Pre - state TS -400, which comes in three tem for Jesse Dove, chief engineer, mack, newsfilm cameraman, WRZ -TV models, all with 20 inputs, and with Krwx(TV) Waco, Tex. Boston. four, six or eight outputs. The TS-400 also incorporates a new special- effects n :. unit with 32 standard patterns. Price is IN, KO fcial: from $20,600 to $75,000. Visual Electronics's series 24 -10 cus- tom vertical interval video -switching system uses dual transistors at cross - points, integrated circuits for logic and accepts composite or non -composite signals on any input, automatically add- ing sync to the non -comp signals. CBS Laboratories' model 5500 color corrector enables broadcasters to trans- mit consistent color values from a vari- Bernard R. Segal (r), Washington con- Humphrey Electronics Inc. vice presi- ety of encoded signal sources, such as sulting engineer, and Clifford C. Hall, dent R. W. Schmitzer (r), outlines fea- cameras, tapes and film. Use of the tures of the SM -1500 automatic trans- on -line instrument overcomes colori- chief engineer, Potomac Instruments, mitter data logging system for Dale metry shifts from one segment to the discuss that firm's FIM -21 field- strength Tish, engineering manager, wosu -TV next. It is priced at $2,995. meter. Columbus, Ohio. Sarkes Tarzian's Rotec is a special-

64 (SPECIAL REPORT) BROADCASTING, April 20, 1970 effects generator that is said to have a virtually unlimited number of special effects, like an electronic kaleidoscope, it was explained. The device sells for $3,300 as an optional piece of equip- ment to the regular generator. Cohu featured its model 9302 video - production switcher that accommodates 14 inputs and seven outputs. It sells for $24,000. Vital Industries featured its new Vimax 20 master -control programer de- signed for automation. The equipment George Petetin (r), sales manager, Stan- Kyle E. Goodman (l), chief engineer, contains a new mix /effects system that ton Magnetics Inc., shows the calibra- WTOC -TV Savannah, Ga., hears about permits splitting of the fader controls tion standard disc playback cartridge to Visual Electronics's Data -Vision 1000 as well as a new chroma keyer. The Glenn H. Rornsos, engineering manager, from Frank D'Ascenzo, the firm's pro- terminal features a 22 -event memory WKBS -TV Philadelphia. duction manager. and display. Shown by Richmond Hill Labora- tories was its new Vision production mixer /switcher with 29 special effects. The unit uses vertical -interval switch- ing, is fully color -timed and has an auto -fade feature. It sells for $23,000. Ward Electronics Industries demon- strated its TS -206C double re-entry vertical- interval production switcher ($30,000) with 18 inputs, eight outputs, six buses, and special effects system. It allows dissolving to an insert or wipe, wiping to a super or dissolving to a Frank Beetnish (I), production manager, Andrew Corp.'s district manager, Ernie super. Tele -Cine Inc., and Chester Slaughter, Weber (I), shows eight -inch Heliax The PTS -110 preset master- control assistant supervisor, WSPD -Tv Toledo, coaxial cable to Thomas Wright, trans- switcher ($37,000) from Central Dy- Ohio, discuss the Schneider -Kreuznach mitter supervisor, WMUL -Tv Hunting- namics Ltd. is designed to relieve the lens. ton, W. Va. switcher of multiple simultaneous oper- ations. Its features include 18 video in- puts, including color black; 22 audio inputs; preset video /audio switching; mixing, keying and matte keying, and audio over /under. Computer Image's Mark III assembly, a television audio programer and ver- tical- interval switcher, has eight input channels and two output channels. The video element is priced at $4,950; the audio section, $1,790. Grass Valley Group Inc. demon- Kaiser CAT AGC amplifier is de- Joe Novak (l), director of quality assur- strated the 1400 -7 switcher ($34,250) scribed by James Taglia, regional man- ance, Delta Electronics, shows the OIB- a flexible system designed for large ager of the cotnpany, (1), to Ronald B. 1 operating impedance bridge to Bill TV stations and production centers. It England, chief engineer, KNAK(AM) Salt Chapman, vice president, Chapman As- features 20 input sources, four second- Lake City. sociates, Atlanta. ary input, six buses, four PGM out- puts and four PST outputs. Introduced by Dynair Electronics Inc. was the VS-152A vertical -interval three -buss mix /effects production switch - er ($1,795) with eight video inputs and two video outputs. It has illuminat- ing pushbuttons and automatic preview. Shown by Power Optics was the Evershed remote studio control TV 200 system that sells for $40,000 to $50,- 000 without the camera. Alma featured its Model 6531 -8 production switcher with special-effects Mark Durenberger (I), engineer, wCCO- Robin B. Dimurro (I), chief engineer generator. All solid-state, it contains six AM-FM-TV Minneapolis-St. Paul, views for the medical TV center, University preset composite or non- composite plus the Jamieson Film Co.'s Mark IV color - of Virginia, Charlottesville, is shown three composite inputs, as well as eight film processor with Hugh V. Jamieson the CF2 ultrasonic film conditioning special- effects patterns. Jr., executive vice president of the com- system by E. A. Smith, vice president, Trompter showed a cross-point mat- pany, standing by. Lipsner -Smith Corp.

BROADCASTING, April 20, 1970 A _V 65 rix for use with switchers. Telemation's TSG 3000 color sync generator features all-digital circuitry with two modes of digital- stability -gen- lock -instantaneous lockup or uniform rate lockup. Test points are provided on the front panel. The equipment is priced at from $2,050 to $3,000. The Fazer variable delay line device for switchers from Andersen Labora- tories Inc. eliminates the need for bulky cable lengths in bringing the subcarrier Henry Coleman (1), operations super- Eugene S. Clark (r), chief engineer of down to the last degree of phase. By visor, WLS -TV Chicago, looks over Data xwrv(TV) Oklahoma City, gets infor- turning a control screw, Fazer changes Memory's Video Disc 1000 slow -mo- mation on the TS -206C video-produc- delay path from zero to 100 feet. Price: tion color disc, and listens to David tion switcher from Bernie Munzelle, $275 per module. Stott, Data Memory marketing opera- sales manager, Ward Electronic Indus- Telemet showed its model 4500 de- tions manager. tries. modulator with low noise, low- chrom- inance /luminance delay difference, full - A GEOT,TCu chrominance signal level, low- differen- tial phase and gain and dynamic range of imput level. It sells for $1,285. Rohde & Schwarz Sales Co. showed the AMF TV demodulator ($6,300) for monitoring and measuring the de- modulation of picture and sound sig- nals from TV transmitters. The electri- cal and mechanical design is said to insure stability of electrical values over long periods of operation. Cleveland Electronics Inc. showed its The FSM -1 field strength meter from Russell Trevillian (1), field engineer for line of display and deflection compo- Johnson Electronics Inc. is shown by Telemet, a division of Geotel Inc., ex- nents. Over 900 basic deflection com- the company's California representative, plains the function of the model 4500 ponents, a majority with two or more Wayne Wainwright (1), to Rubin Mast- demodulator to Robert Cook, Mountain mechanical variations, can be developed ers, KTAL -TV Shreveport, La. Bell Telephone Co., Denver. to meet specific requirements. Compo- nents of vidicon, image orthicon and other pick -up tubes are also available. The complete line of visual image com- ponents is available on cards or mod- ules. Unveiled by Visual Electronics was its new Data -Vision V -1000 display system for titling. The instrument was developed by CBS Laboratories, and is said to provide high- resolution, graphic quality alphanumeric char- acters that can be programed to "roll" from bottom to top of screen, or to Larry Kellermann (1), sales manager, Semikron's high voltage HSK type tube from is Century Strand Inc., tells the features "crawl" right to left. Price is described by K. Seidensticker (l), sales $18,000 to $24,000. of Century Strand's 2,000 -w high -in- manager of the firm, to William Kohler, Chrono -Log Corp. showed its digital tensity pattern projector to Robert chief engineer, xnnC- -Tv Dickinson, err clock system, which is priced at $5,000. Wehrman, wrrc -TV Pittsburgh. N.D. The system uses existing wiring and preview monitors and operates with an internal or external time standard. All time displays are synchronized and time settings may be made from a central location.

A selection of monitors In the field of monitors, Conrac fea- tured its color monitor modernization program for models CYA17 and CYB17. Conrac provides 90- degree kinescope for these monitors to color A. J. Weber (r), assistant representative Robert Sidwell (1), sales manager, CCA match its new RHA series and makes of sales, Quick -Set Inc., shows the Her- Electronics, explains the features of other improvements for $800 per unit. cules cam-link pan head to James CCA's new 25 -kw FM transmitter to Ball Brothers Research Corp. showed Wulliman, chief engineer for broadcast- E. J. Meehan, vice president and gen- its TCB -14 14 -inch color monitor ing, wrMJ -TV Milwaukee. eral manager, WPBS(F M) Philadelphia. ($2,400), featuring stable color charac-

66 (SPECIAL REPORT) BROADCASTING, April 20, 1970 James Douglas (1), GE sales manager in Dallas, shows ój the Lee W. Tanner (1), iìperatioiis ïriaiiager, WYËV(Tv) Provi- PE-400 TV color camera to B. B. Honeycutt, director of dence, R.I., is told about the Scully tape recorder and repro- engineering, KRLD -TV Dallas. ducer by Ham Brosious of Scully Recording Instruments Co. rnilr Lai)

t

David Nabor (1), program director, WDZ- George E. McCurdy (i), president of Alex Hendrickson (1), technical director (AM) Decatur, Ill., and William Winselt McCurdy Radio Industries Ltd., shows of the broadcast center, noncommercial (r), chief engineer, WJAK (AM ) Jackson, his company's SS -5200 production audio WAMU-AM- FM -TV, American Univer- Tenn., listen to Alexander Meyer (c), console to Pierre Voyer (c), director of sity, Washington, and John Wallace, executive vice president, Insta -tape divi- technical programing, and Raymon general manager of Angenieux Corp. of sion, Ampro Corp., describe the Model Beriau Ir. (r), technical maintenance, America, inspect the Angenieux 10X 806 six -deck cartridge player. both University of Montreal. three-function servo zoom lens.

Hugo A. Bondy, chief engineer, WAGA- Spindler & Sauppé s new studio- projec- S. J. Skirpan (l), president of Skirpan TV Atlanta (1), is interested in Power tion system is featured by Norman Electronics, describes the firm's fre- Optics' remote control-preset panel be- Sauppe (i), president of the firm for quency-sensitive control amplifier to ing described by Thomas Streeter, gen- Hiroyoki Ukita, chief engineer, Nippon Reverend E. S. Nadolny of the National eral manager of the firm. Columbia, Japan. Catholic Office of Radio and Television.

BROADCASTING, April 20, 1970 67 teristics, reliability, easy maintainabil- ity and high resolution. Television Equipment Associates un- veiled the 12 -inch CL -4200 color moni- tor. Manufactured by World Video Inc., Laurel, Md., and selling for $950, the monitor uses a Sony one -gun Trini- tron tube. The AMM-I AM frequency and modulation monitor from Belar Elec- tronics Laboratory Inc. features a sep- arate 100% negative modulation peak Chuck Medcraft (I), assistant manager Rank Precision Industries salesman Pete indicator lamp, digital frequency- devia- of Addressograph Multigraph Corp., ex- Stuart (r), shows Larry Cameron, direc- tion meter and digital counter circuit, plains the flexibility of A -M's total copy tor of engineering, CFCH -AM -TV North and built -in modulation and frequency system to John Gehron, production Bay, Ont., one of the Varotal XX series calibrators, off -frequency alarm drivers manager of WFIL-FM Philadelphia. of zoom lenses. and carrier -off alarm. Price: $1,500.

Film exhibitors, too, held rapt NAB audience Despite the heavy use of video tape by TV broadcasters, film is still an impor- tant medium. At the NAB convention: Eastman Kodak's television film pre- view room is said to evaluate the suit- ability of motion pictures for TV broad- cast by displaying a picture that closely matches the image seen on home re- Datatron's video -cue tabe -editing ma- William Bruring (I), president of WWLA- ceivers. A special screen, projector, chine is described by John Joyce, senior (AM) LaCrosse, Wis., views lain pro An- viewing wall and lighting technique are sales engineer of the firm (1 foreground), tenna Co.'s circular polarized FM an- used. Cost for the basic projection to Edward Hall (extreme r), transmission tenna with James Oliver, purchasing equipment is about $900. supervisor, KMBC -TV Kansas City, Mo. agent for the company. The Mincom Division of the 3M Co. unveiled its Chromabeam system for converting color video tape to high - quality 16mm color film. Price: $99,- 887. Telesync Corp.'s Retro- Reflective front -screen projection system ($585 for the single system) uses a 35mm slide projector and Telesync's screen that returns 90% of the light to the source. Advantages over rear projection include no hot spots or corner falloff, more brilliant colors and sharper pic- tures. T. W. Moore (1), president of Fort Metrotech's president, E. A. Feichtneir Berkey-Colortran Inc.'s Lumiscope is Worth Tower Co., talks to Robert E. (1), explains his firm's 500 -A series slow - a high-efficiency -projection Becker, engineer at wATK(AM) Antigo, speed audio logger to Kenneth Stein - rear system not affected by ambient light and said Wis., about a proposed tower for the inger, chief engineer, wTAQ(AM) La- to be ideal for both color and mono- station. Grange, Ill. chrome TV programing. It permits bright and uniform pictures on the screen with low- wattage projection sys- tems and focuses the projected image from the camera with full peripheral luminance. Price: $9,750. Telepro Industries Inc. showed its horizontal- vertical crawl ($1,740). Type for the Videotyper used to cut the script attached to the drum is available in both upper and lower case in a variety of faces. The Bole 16 Pro film camera was Charles A. Hill (r), general manager The VSP -840 video production switcher featured by Paillard Inc. The camera, of Schafer Electronics, looks at the from Central Dynamics Ltd. has the using an Angenieux 12 -120 lens has a 8000 automation system with James attention of Jim Martens (r), chief engi- 400 -foot magazine, and is equipped with Bicket, general manager of wK2N(FM) neer for WGEM- AM -FM -Tv Quincy, Ill., a crystal synchronization unit. It sells Kenosha, Wis., which purchased the and Bob Faulkner, CD district sales for $11,000. first 8000 system two months ago. manager. Feature of the Arriflex 16BL film

68 (SPECIAL REPORT) BROADCASTING, April 20, 1970 NEW SOLID- STATE 10 KW 5 KW AM TRANSMI'l'l'GR

Continental's Type 316F 10 KW and Type 315F 5 KW broadcast transmitter has 100 %solid -state exciter. Ampli- fier has two tubes, only one tube type. Other advantages include: built -in solid -state Magniphase antenna protection circuit, low power consumption, dual -level collector modu- lated solid -state driver and push -pull modulator without transformer,* high fidelity signal with 100% modulation capability from 2 to 20,000 Hz, compact and self -contained.

For complete information, write Broadcast Sales, Conti- nental Electronics Manufacturing Co., Box 17040, Dallas Texas 75217

*US Patent Pending

MANUFACTURING CO. SUBSIDIARY OF g.ESALAB, INC.

BROADCASTING, April 20, 1970 69 Mole -Richardson's nine -light Mole par panel is examined by Nancy Hanson, representing the Bauer Division of Sparta Robert Cochrane (i), audio- visual technician, ABC News, Electronic Corp., shows the new model 620 20 kw strip -line Chicago, with Howard R. Bell, Mole -Richardson vice presi- FM transmitter to Brooks C. Leffler, production manager dent- sales. for WHYY -TV Wilmington, Del.

camera is a built-in exposure control SOS Photo -Cine Optics showed the system. Prevost film editor. The machine is Jamieson s Mark IV color film proc- made in Milan, Italy, and sells for essor can be used for 8mm or 16mm $6,000. Ektachrome at 30 feet per minute. Its Cintel Corp. (formerly the Westwood warm -up time is only 10 minutes. Division of Houston Fearless) showed The CF2 ultrasonic film conditioning the CR 100 process chemistry. The system was the highlight of the Lipsner- chemistry- primarily designed for Mini - Smith Corp. exhibit. The system, which color and Colormaster processors - sells for $15,000, cleans film on both works twice as fast as conventional sides and removes scratches and sur- ME-4 chemistry. Cost is 15% to 25% face blemishes; coats scratches, provid- more than standard chemistry. ing better refraction diffusion from the A method of projecting large back- light source, and lubricates the film, per- ground images in color or black and mitting increased film -gate pressure for white behind TV newscasters or sports sharper resolution and clearer trans- announcers was featured by Spindler & mission. Sauppe. Key is a new high gain "Ultra - Donald McCroskey (I), assistant man- Harwald Co.'s Mark IV Inspect -O- light" screen, coupled with a dynamic ager audio -visual system, ABC -TV Film with electronic film cleaner ($8,- dissolve system. Hollywood, examines a cross -point ma- 250) features automatic loading and The complete Spindler & Sauppe pro- trix described by Edward Trompeter, vacuum cleaning. The device also coats jection system, including 6x8-foot screen president of the company bearing his film, making it scratch-resistant and less and twin- projector dissolve equipment, name. likely to jam in a projector. is $3.200.

Sarkes Tarzian's Rotek special -effects generator is described William F. Dryer (I), chief engineer ICAec -Tv Los Angeles by Russell Ide (I), marketing manager of firm to David S. and Robert H. Springer (c), manager, video tape, ABC-TV Calef, director of broadcast operations, wrrv(Tv) Brattle- Hollywood, hear about Envirco's air filtration device from boro, Vt. Robert Willey of Envirco.

-70 (SPECIAL REPORT) BROADCASTING, April 20, 1970 'lllllluüudi

Collins Radio's stereo audio console 212 -K1 and LI is de- Art Florack (1), sales and engineering representative for the scribed by Frank Knorr (1), Collins Radio sales engineer, to Eastman Kodak Co., shows the television preview room to Jon Wenger (c) and T. L. Moore (r). both engineers with Marion Bernard Paul, chief engineer, WFIE -TV Evansville, WMPL -AM -FM Hancock, Mich. Ind.

Test gear shown listics and overshoot. The FIM -21 field intensity meter Testing is almost a continuous activity ($1,050) from Potomac Instruments at both TV and radio stations. The Inc. features stability over a wide -tem- equipment to perform these functions perature range, long-battery life, high are valued by the engineers whose re- adjacent-channel rejection and ganged sponsibility is to maintain station op- OSC /receiver tuning. eration at peak efficiency. At the NAB The OIB -1 operating impedance convention: bridge ($595) from Delta Electronics Inc. measures "in- circuit" operating im- Tektronix Inc. exhibited its type pedance 500 kc to 5 mc. It handles 140 NTSC test signal generator TV power up to 5 kw and can be used as in- ($1,800). The self-contained unit a normal bridge with a signal generator cludes a temperature- controlled color and receiver. standard said to have excellent frequen- The OIB -1 also measures negative- cy stability. Digital- integrated circuits impedance loads. are extensively used. The FSM -1 field strength meter, The Electro-Peak true peak reading priced at $170, was displayed by John- Raytheon Co.'s KTR 3A microwave electronic beam indicator ($125) was son Electronics Inc. radio relay repeater is shown by the exhibited by McMartin Industries. The It is a battery -operated, portable sin- company's sales administration manager, device serves the function of mechani- gle- channel unit designed for quick and John M. Cheval (r), to Wihiant E. Gar- cal meters but uses an electronic pointer easy roof -top orientation of receiving rison, chief engineer, WFBC- AM -FM -Tv to eliminate the problem of meter bal- antennas. Greenville, S. C.

CBS Laboratories' color corrector model 5500 is the center Charles V. Berlin (I), managing partner, KSCO -AM -FM Santa of interest for Tadatoyo Konno (r), Tohoku Broadcasting, Cruz, Calif., and Edward W. Jacket, vice president -general Sendai, Japan, as he listens to explanation from Clyde Smith, manager (c), WCRW (AM) Chicago, are told about Broadcast CBS Labs' video projects group leader. Electronics' 1070 Spotmaster by lack Neff, president of firm.

BROADCASTING, April 20, 1970 71 New wrinkles in automation If We Computerized programing systems Were are unveiled by Macarta, Schafer system comes in various configurations. Radio broadcasting has been in auto- an for example, comes with mated condition for a number of years. The SS -504, Name cartridge playbacks, a program This being so, virtually all equipment four controller that will accommodate up to for AM and FM is broadcasting geared audio sourccs, and a special car- for interface with standard automation 10 unit that is used for automatic Droppers gear. Among such tridge equipment shown at joining. This unit sells for the NAB convention were: network $13,130 in monophonic or $14,325 in Collins's stereo audio 212L- console stereo. 1. The solid -state console has eight in- Corp.'s Educational and In- puts, with Ampex We would name six accepting a mike, phono dustrial Products Division showed its or high-level input, with mixers seven AC -125 portable television center that leading companies in and eight wired for five remote lines. gives complete closed- circuit teleproduc- The 46 states for whom unit sells for $5,205. tion capability in compact portable CCA Electronics showed an AM -FM we have provided form. The system includes an audio console that includes stereo, plus auto- mixer, three monitors, and the AC -116 mation controls. It includes from eight MK II video control center-a camera to 10 channel faders, and sells for control unit, switchers, fader, special $4,700. effects generator and waveform sampler. COMMUNICATIONS Scully's professional tape recorder - Price, including the AC -116, is $2,950. reproducer machines for broadcast and Scully's SS5200 desk -top TV produc- recording studios were shown, with complete audio FINANCING - tion console provides prices ranging from $1,691 for the 14- facilities for TV and radio. It contains inch reel monaural reproducer to $25,- up to 20 mixers, with three- position 000 for the 101/2 -inch, 16- channel re- INCLUDING input selectors, and has space . for corder. equalizers, compressors and input sensi- International Tapetronics featured its tivity selectors. Price is $12,000 for the CATV RP -0004 master recorder -reproducer for basic unit. stereo, with 1 kc primary; 150 cps sec- Fairchild Sound Equipment high- ondary and 8 cps tertiary cues. It is lighted its portable mixing console mod- priced at $1,375. el FPC-50, with 12 to 16 inputs and Featured by Insta-tape was its six - two to eight outputs, including mon- deck cartridge automation system model itoring channels. The equipment is 806 that can be operated manually or priced at from $4,990 to $7,990. loaded and set to sequence automatical- A complete audio console was shown ly. The machine can also be used for by QRK /Rek- O-Kut; this is the QRK -5 TV by means of an accessory auxiliary console that includes two turntables, cue that will open to a slide projector. two tone arms, microphone and stand, Sparta Electronics's radio automation one stereo preamp, and two stereo car-

FM MITER & RI[R(O O[MORIInORR

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"OA ECONOMY FINANCE COMMUNICATIONS FINANCE DIV. Kathryn Jason, representing American John Porterfield (I), president of Corn- 108 East Washington Street Electronic Laboratories Inc., shows the fax Communications Network, talks to Indianapolis, Indiana 46204 model 2202 FM exciter and 2203 stereo Otis Freeman, vice president- engineer- AREA CODE 317, 638 -1331 generator to Glenn R. Thayer (I), and ing of WPIX-FM-TV New York, about Howard A. Myers, both of worrw(AM) the facsimile network Comfax is estab- Defiance, Ohio. lishing.

72 (SPECIAL REPORT) BROADCASTING, April 20, 1970 A little less character for a lot less money

TeleMation has a new titling generator that will iV produce one or two lines of 25 characters.

Hy Lehrman (1), sales manager for Gray Robert Natwick (l), midwest regional Research Division, shows the drive sales manager, tells Robert Flanders, mechanism of the new 1012 -A turn- director of engineering, WPBM -TV In- table to Richard Haskey, chief engi- dianapolis, about the new Philips PTU- neer, KUDU -AM -FM Ventura, Calif. 55A UHF 55 -kw transmitter.

/ %J. JIM MAC DONALD W6 /L4 ERA 2.32

Sure that's less than the full page character generators but then it's less than half the cost The ADP -220 transmitter logger by Arriflex's 16BL camera with built -in ex- and really handles all Moseley Associates is shown by the posure control system is studied by company's vice president of engineering, Thomas Tobin, producer -director (I), of your news flash Howard M. Ham Jr. (l), to Robert and James Spitler, director of photo- and titling needs. Wright (c), vice president and co -owner graphy (r), both of noncommercial edu- of the Mainte station group, Detroit, cational wcBU(TV) Bowling Green, Find out more. and Lester Nafzger, chief engineer, Ohio. That's Victor James, executive WBNS- AM -FM -TV Columbus, Ohio. vice president of Arriflex, in the center. Talk to TeleMation.

CD BR ù 11111 -. . H 0 TEL INC. r TeleMation, Inc. 2275 South West Temple Salt Lake City, Utah 84115 (801) 486.7564 Tell me about your new titling generator Tell me about all your equipment

Name Bob Bythway (1), video engineering, Transface Process Co.'s invoicing sys- Title Standard Electronics Corp., gives a tem is described to E. D. Allen Jr. lecture on the TL 653 5 -kw TV trans- (i), president and general manager of Company mitter to Kenneth Harwood, professor WDOR(AM) Sturgeon Bay, Wis., by the Address specialist of radio and TV at Philadelphia's Tem- company's broadcast-system City State Zip ple University. Robert Cantor. L J

BROADCASTING, April 20, 1970 73 tridges. The unit sells for $1,995. SIIJPLIFIEU IIIUTCT EM Broadcast Electronics's 1070 Spot - master playback unit sells for $730. Marathon featured a 20-minute du- plex automation cartridge and cartridge equipment tools that include a torque tester unit, a strobe speed- tester device and a head cleaning cartridge. A digital programing system was un- veiled by Macarta Inc. The system, which will sell for $12,000 to $15,000 when it is available in July, features Memorex's new broadcast video tape is George W. Marti (r), president of Marti a solid -state memory with a minimum highlighted by Stanley Vinocur (1), com- Electronics Inc., describes his firms of 2,000 events storage capacity for sys- pany sales engineer, for Thomas M. AM' studio -transmitter link to Hugh tem programing, selection of any of Lott, consulting engineer for ERD, Wright Dickie, owner of WTMB -AM -FM 24 cartridges in any of eight carousels, Hong Kong. Tomah, Wis. as well as real time events. The 8000 automation computer was shown by Schafer Electronics. Opera- tions of the system include automatical- ly typing program and transmitter logs, handling daily schedule of time events and a large number of formats; switch- ing in and out of network and other programs lines; providing simultaneous, yet separate programing for both AM and FM, and operating up to eight random access spot locators and up to 12 music transports. The model -5000 broadcast automation Utility Tower Co. sales manager R. G. The R140 test signal generator is shown system ($15,000) was shown by Tape - Nelson (r), shows a model of the Util- to J. Patrick Weathersby (r), chief engi- Athon Corp. The system consists of ity type 880 TV tower to Matt Pierz- neer, WBRZ-TV Baton Rouge, by Bob playback transports for recorded music, chala, chief engineer, WNIL -AM -FM Seaberg, field engineer, Tektronix Inc., carousels for cartridges and a Program- Niles, Mich. Beaverton, Ore. ing Board to pre -program the day's or week's schedule. Rust Corp. demonstrated its Auto - log transmitter automation system ($8,- 250). It utilizes a remote control and can print readings of 24 parameters plus the time of day and a calibrate - check reading. In addition, the system is a self-contained digital readout re- mote control system which can perform 52 remote -control actions. Broadcast Products Co. featured its AR -100 Mini -Mate automation system designed for small- market AM. FM or Vikoa's Gerald Mattison (I), vice pres- Francis J. Schmidt (r), regional sales background music installations. The ident-sales, shows the Vikoa Corp.'s co- manager for the Harwald Co. tells Paul system is capable of switching four or channel filter to William Hansler, re- S. Watson, TV management officer, U.S. eight audio sources in mono or stereo gional sales manager, wcAL -TV Lancas- Army Corps of Engineers, about the on a sequential or time -insert basis and ter, Pa. Mark 1V Inspect -O- Film system. sells for $5,995. International Good Music featured its Instacart multiple-cartridge playback system, which sells for $5,600. The unit allows instantaneous random access to 48 cartridges without waiting-time for search. The EMT -I56 stereo pulse duration modulation limiter, compressor and ex- pander ($2,990) was featured by Gotham Audio Corp. In the automatic mode, a built -in analog computer con- trols the release time of all three func- tions. Chris Hill (l), operations manager of R. B. Johnson (r), design engineer Stanton Magnetics Inc. showed its University of Michigan medical TV, Wilkinson Electronics Inc., points out 681 Calibration Standard disk playback Ann Arbor, checks out the Vision pro- the features of the FM 1000E 1 -kw cartridge ($72) with a low mass ,mov- duction mixer /switcher with the help FM transmitter to Andrew Hanushev- ing magnetic system one -fifth to one- of Peter Hughes, service manager, Rich- sky, chief engineer of noncommercial tenth that of ordinary Its fre- mond Hill Laboratories Ltd. WRVR-AM -FM Rochester, N. Y. quency response from 10 HZ to 20,000

74 (SPECIAL REPORT) BROADCASTING, April 20, 1970 Mood. Now there's on elusive quality if there ever was one, especially when you want it to work for you in o television com- mercial. Everyone who wants it usually finds it in film. They some- times call it the film "look:' But whatever you call it, there's only one medium that can give it to you. Film has been developed, refined, improved, and used to such an extent that it can't help being the commercial medium. It already has the look, the convenience, the flexibility, the portability, the practitioners, and the Following that others are shooting for. Yes, when you want a commercial medium that will match your mind step by step, there's only one choice. EASTMAN KODAK COMPANY Atlanta: 404/351 -6510: Chicago: 312/654 -0200: Dallas: 214/351 -3221; Holly- wood: 213/464 -6131; New York: 212/262 -7100; San Francisco: 415/776-6055. Lee Wallenhaupt (r), vice president of Larry Ryan (r). general manager of the Ralph Winkler (r), midwest region man- engineering, WSJS- AM -FM -TV Winston - Conrac Division of the Conrac Corp., ager of Cintel (formerly Houston Fear- Salem, N. C., gets a rundown on Am- explains the color- monitor moderniza- less) cites the advantages of the CR -700 pex's AC -125 portable television con- tion program for models CYA/7 and process chemistry to Ren A. Lafferty, trol center from Ed Pessara, advertising CYB17 to Robert Moss, president of production manager of Southern Illinois manager of the Educational and Indus- WBNB -TV Charlotte Amalie, St. Thomas, University's noncommercial WSIU -TV trial Products Division. Virgin islands. Carbondale, Ill.

Dynair Electronics application engineer Antonio A. Serhant (r), chief engineer Vega Electronics' high -band wireless Gary Beeson (I). answers a question cn of Telesistema Mexicano, Mexico, is microphone system is described by the VS-152A video production switcher shown the FP -2000 image orthicon Barry M. Kauffman, (c), director of from Garvin Phillips, television mainte- camera by Shibaden Corp. of Am mica's manufacturing and engineering of the nance supervisor, noncommercial WBST- David Lindsey (i), ntidwestern regional firm, to Joseph Spiteri (1), technical FM-TV at Ball State University, Muncie, sales manager, and John J. Redding. services engineer, and Yacoub Dashtry, Ind. eastern regional sales manager. TV chief engineer, both of Malta TV.

Mailau MINIMAIE

STEREO '5995"

I . The 316/F 10 kw AM transmitter from Broadcast Products Co.'s model ÁR- George Beattie (1), project supervisor Continental Electronics has the atten- 100 Mini -Mate automation system)? is Broadcast Computer Service, describes tion of W. Louis Brown (I), chief engi- shown by Jim Woodworth (l), president his firm's traffic-accounting system to neer, noncommercial KTEP(FM) Uni- of the company, to Donna Greenlee of Roger Sheldon (c), general sales man- versity of Texas at El Paso, and Joe WAOV -AM -FM Vincennes, Ind., and Jim ager, and Michael Merla (r), vice pres- Sainton, principal engineer, Continental Smith, program director of WLAY -AM- ident- controller, both of WOKR-TV Roch- Electronics. FM Muscle Shoals, Ala. ester, N.Y.

HZ is virtually a straight line. works on a revolving basis with a por- and low rumbl_ through acoustic isola- Tapecaster TCM Inc. displayed its tion of the music being changed every tion and new bearing materials. model 700 -RPS stereo record -playback 90 days. Cost is $110 plus $45 per A professional, high -band wireless cartridge machine ($750). The unit month. A four -hour Christmas tape is microphone system was shown by Vega features a new super -torque hysteresis available at no extra charge. Electronics. The system covers the fre- synchronous motor and a new three - The new 1012 -A two -speed profes- quency range of 40 to 15,000 cps, and channel head. sional broadcast turntable ($325) was sells for $995. Seeburg Music Library Inc. intro- exhibited by Gray Research Division. Shure Brothers Inc. exhibited its duced a tape background music service The turntable has a 60- milli- second SM43 microphone ($150) with flat fre- consisting of seven basic and seven in- starting time, belt drive, rugged clutch- quency response across its broad frontal dustrial eight-hour tapes. The service ing mechanism, low wow and flutter pickup area to the top end of the audi-

76 (SPECIAL REPORT) BROADCASTING, April 20, 1970 Look what our customers say about "easy -to- operate" Gates audio consoles...consoles

"With a flip of a switch, we mute loudspeakers in microseconds. And our Gatesway II never gives us feedbacks." Earl Greer, Radio Station KXRX The San Jose Broadcasting Co. San Jose, California

"The tri -color, illuminated selector key on our Stereo Statesman lets us see at a glance whether we're on 'audition', `program' or `off'." John Struckell, Vice Pres. & Gen. Mgr. Radio Station WFPG Eastern Broadcasting Co. Atlantic City, N.J.

"Our Gates Dualux II saves us time and steps. We control FM and stereo from one convenient location with ease." George W. Watson, Chief Engineer Radio Station WDRC & WDRC -FM, Buckley Broadcasting Corp. of Connecticut Hartford, Connecticut

"Our Gates Yard II gives us unbelievably high performance with minimum work." Gene Showalter, Manager Radio Station WDQN DuQuoin Broadcasting Co. DuQuoin, Illinois

For the finest in 100% transistorized audio consoles ... look and listen to Gates. Or ask our customers! For more information about "easy -to- operate" audio consoles, write today. Gates, 123 Hampshire Street, Quincy, Illinois 62301. MARRIS GATES o. oo:.ó. A DIVISION OF HARRIS -INTERTYPE

BROADCASTING, April 20, 1970 77 Telepro Industries Inc.'s presidential lectern is shown Larry RCA's 35 -kw VHF transmitter and related equipment is the Ross (r), audio visual production officer, Aberdeen Proving object of attention by Robert Cross (1), chief engineer, %ROC - Ground, Md., by Joseph Goff, Telepro audio- visual sales TV Rochester, Minn., and E. C. Tracey, RCA broadcast manager. sales vice president.

(Nor GtARED CCNTEÌ

;, CRADL , .,.

it ,14

Dick Rawls (r), general manager of Davis & Sanford's ETVG -W tripod with WPGH -TV Pittsburgh, looks at a Cleve- gear-elevating center post has the atten- land Electronics sync/ sweep generator tion of company Vice President Edward with Dick Holmes, manager of display Resk (1), and Robert La Conto, assistant technology, Systems Research Labora- professor of journalism, Northern Illi- tories. nois University, De Kalb, Ill. Commercial Electronic's Model 270 camera is studied by (1 to r): A. J. Eicholzer and both Newhouse Broad- casting, Syracuse, N. Y., Roger E. Peter- son, and Charles W. Baker, WPTA -TV Harrisburg, Pa.

YOUR BEST E LI M WITH 3Y

COMPLETE CARTRIDGE LIME

Dick Lindeberg (r), specialist in motion - Bill Pegler (1), director of Television Pat Gallagher (1), salesman for Mara- picture and TV lighting in the western Equipment Associates, points out fea- thon Broadcast Equipment Sales Corp., area for Sylvania Electric Products, en- tures of the new CL -4200 color monitor shows cartridge tools to Clayton How- lightens Rick Hanna, general manager from World Video Inc. to Sandy Day, ard (c), audio engineer, HCJB Quito, of wJET(AM) Erie, Pa., about the Syl- vice president of engineering, CJOH -TV Eduador, and Carroll Eddins (r), owner vania line of tungsten halogen lamps. Ottawa, Ont. of wFMH(AM) Cullman, Ala.

78 (SPECIAL REPORT) BROADCASTING, April 20, 1970 Nubar Donoyan, president of Vital Industries Inc. (1), shows Gary Jones (I), director of cinematography (1), and James the firm's automatic TV master control Vimax -20 to Ernest Rowley (c), programing director, both of WFAA Productions, Adams, vice president- engineering, Cox Broadcasting Corp., Dallas, hear Fred Eames, GE project engineer, discuss the Atlanta. TS-400 TV program switcher.

eeOpYss, S. O. Photo- súü

e.voexc::- OC9 TUfi,S A9' áúSin..

James B. Herring (r), management train- Gary Heimsoth (I), customer service ee with the Triangle stations, listens to manager of McMartin Industries Inc., the president of Thomson -CSF Electron describes the new Electro -Peak true Tubes Inc., Ernest L. Stern, describe peak reading electronic beam indicator the company's new line of TV tubes to Charles R. Morris, director of engi- for UHF translator application. neering, KIRO- AM -FM -TV Seattle. Victor Curreri (I), salesman for SOS Photo -Cine Optics Inc., tells S. D. An- sin (r), president of WCKT -TV Miami, and Xavier Alvarado (c), of TV chan- nel Two, Guayaquil, Ecuador, about the Prevost film editor.

BIG BOLO c° '' REITER IIIEAS IN TUWEflI .¡

The B3402 telecine equipment with The Rohn tower line is the subject of Eugene A. Chase (l), chief engineer for B3211 color camera channel from Mar- conversation between Paul S. Abbott WKJG- AM -FM -TV Fort Wayne, Ind., is coni Instruments has the attention of (r), manager of WTPA -TV Harrisburg, told about the AMF precision TV de- Don R. Millbranth (1), closed- circuit TV Pa., and Mike Fleissner of the broad- modulator by George Stoeppel, West consultant, Bethesda, Md., and John cast sales department of Rohn Commu- Coast regional manager, Rohde & Rollason, Marconi chief of sales. nication Facilities Inc. Schwarz Sales Co.

BROADCASTING, April 20, 1970 79 ble spectrum. Distribution of the acous- tic entry eliminates changes in tonal quality due to accidental blockage of the rear entry ports. Abto unveils Telex's 1320 series of headphones new film process features high sensitivity and wide -range Promising a significant dollar saving to frequency response. They sell for from television broadcasters is Abto's process $21 to $35. for converting black-and -white film into AEC /Veritas's Documentor 210 pro- color. The system requires modifica- vides 24 hours of audio recording on tion of the film camera and the film one disc for logging purposes. The ma- projector. The black -and-white film is chine runs at two rpm, and contains processed in the regular fashion as 750 grooves to the inch. monochrome, but has color informa- Metrotech showed its 500A series tion imposed on it in the form of grat- audio logger; this is a slow -speed ing patterns that identify the primary Frank Marx (i), president of ABTO Inc., (5/ 16th ips) instrument that will re- red, blue and green colors. explains the black- and -white film to cord 300 hours on one 101/2-inch reel When it is put through a modified color process to LaRue E. Curd, chief of r/zm tape. projector, the black and white film television engineer, and Kenneth P. projects color. Hermanson, project engineer, both King Abto's proposal to TV broadcasters Broadcasting Co., Seattle. is based on the amount of film footage Microwave gear used during a year, and the amount the The savings in processing black - was there, too station would pay if it used all color and -white film instead of color are film. shared equally by Abto and the station. NAB exhibits had new transmitter, AM and FM links

Microwave relay equipment plays a significant part in both TV and radio station operation, and with the increas- ing use of remote control of transmitters can be expected to be used to a greater degree. Shown at the NAB: The B -Line fixed system from Micro- wave Associates Inc. is an FM micro- wave link for color TV that operates on AC or DC, is modular in design, uses no high voltages, and contains no Ben Crutchfield (r), associate, Rickel Edward Tink (I), vice president -engi- tubes or mechanical relays. Associates Inc. communications con- neering, KwwL(AM) Waterloo, Iowa, Instead of a klystron, a stable and sultants, Washington, and Telesync inspects Fairchild Sound Equipment dependable RF source is used. Price: Corp. representative Dave Turney look Corp.'s audio custom console that was $11,000. over the beam splitter platform, part built for Kwwl. with George Alexandro- RHG Electronics Laboratory's MRS - of Telesync's front television projection vich, the firm's vice president and gen- 7 microwave radio link for television system. eral manager. is all solid state and can be used as a rack -mounted studio -transmitter link, for remote TV pickup or for intercity relay. The unit is priced at $10,300. An AM studio-transmitter link was shown by Marti Electronics Inc. Fea- tures include plug -in modular construc- tion, direct FM modulator, solid -state ovens and high- accuracy crystals, auto- matic change -over to battery power and automatic change -over to standby trans- mitter and /or receiver. Cost of the transmitter is $1,228; the receiver is $845. Raytheon Co.'s KTR 3A microwave transmitter is a long -haul heterodyne system for transmitting up to 1,800 FDM channels, or NTSC color TV with up to four 15 kc program audio channels. George Fulop, chief engineer, wsrD- Ralph L. Hucaby (1), director of engi- The unit is said to have exceptional AM-FM-TV Toledo, Ohio, considers in- neering, WLAC -TV Nashville, is told frequency stability and a receiver noise tricate details of International Tape - about Listec Television Equipment figure of 6 db with optional tunnel- tronics's RP -0004 master recorder-re- Corp.'s powered remote crane by lack diode amplifier. producer. Littler, Listec executive vice president.

80 (SPECIAL REPORT) BROADCASTING, April 20, 1970 It was a transmitter world at NAB Chicago exhibitors also show the latest antennas, towers, cable and related gear

New VHF television transmitters, as tomatic power control. tube unit, which sells for $22,500, fea- well as new FM and AM transmitters Wilkinson Electronics Inc. unveiled tures a solid -state exciter, high-efficien- were featured at the NAB convention. its new FM -1000E 1 -kw FM trans- cy linear amplifier, modulation capabil- Following up on its new line of VHF mitter, which incorporates the drift ity of 110% on positive peaks at full television transmitters, Gates introduced free FME -10 exciter; 4CX100K final output, fast warm -up and built -in Mag- its new 55 -kw UHF transmitter. The amplifier that assures stability and niphase antenna protection circuit. BT -55U is a vapor -cooled, five cavity, power capability, and protected power Jampro Antenna featured its circular klystron employing intermediate fre- supplies. Price: $7,345. polarized FM antenna, in either shunt quency modulation of both visual and A new 316/F 10-kw AM trans- feed with a vertical 31/4-inch line, or aural carriers. The IF modulation is mitter was shown by Continental Elec- with parallel feed lines including all said to produce higher performance tronics Manufacturing Co. The two- interbay cables. The shunt fed antenna color signals. It does not carry a price, but will be in the order of $280,000, company officials said. New in the RCA line is its 35 -kw VHF television transmitter. Similar to the 30 -kw VHF transmitter shown at last year's NAB meeting, the 35 -kw equipment is basically two 17.5 -kw transmitters; it features automatic switching to the spare exciter, uses only six tubes which in turn reduces the amount of air conditioning needed. The TT-35FH is priced at $287,500. A new 55 -kw UHF television trans- mitter, with intermediate frequency modulation, was introduced by Philips. The model PTU -55A, designed for un- attended remote operation, features long -life vapor -cooled klystron power amplifiers, solid -state exciters and pow- er rectifiers, no under -floor ducts, front access only. Price is $314,000. Showing its 1 -kw UHF television translator amplifier, model TOA- 1000A, was Emcee Broadcast Products. The self -contained unit uses a ceramic tet- rode, features low intermodulation. Price is $27,950. Feature of CCA's new 25 -kw FM transmitter is stability. Unit uses a 3- kw driver, and sells for $29,500. The model 2202 FM exciter shown by American Electronic Laboratories Inc. features flat response, low audio We believe in STAINLESS towers ... the ones we it's a for Radio, harmonic distortion and frequency sta- build for you. Whether tower TV. CATV, ETV or Microwave, it will be bility. It is impervious to over- modula- computer designed for Tower Power ... long-life tion and sells for $2,250. dependability, low maintenance. And that's Standard Electronics Corp. highlight- what we're famous for -fast service too, even ed its TL 653 VHF transmitter (5 -kw if it's like the tower we built that's higher visual, 1 -kw aural). The unit, which than the Empire State Building! sells for $75,000, incorporates Add -A- Let's sit down and go over your tower problems Unit design. By the addition of two sometime soon. All it takes is a phone call or letter. matching cabinets, the unit becomes a 25 -kw visual, 5 -kw aural transmitter. An automatic redundant 35 -kw trans- mitter is accomplished by adding an- other 5- kw /1 -kw cabinet and a 25 -kw amplifier. Bauer showed its new model 620 20- Ctainiess, inc. kw FM transmitter ($26,500) using the North Wales, Pennsylvania 19454 strip -line concept with grounded grid Phone area code 215/699 .4871 amplifier. Other features include high - In Canada: Walcan Ltd., Carleton Place, Ontario power triode, tally-light fault locator, high VSWR protection system and au-

BROADCASTING, April 20, 1970 81 William Ellenback (r), transmitter tech- Richard Lemke (r), eastern regional The 3M Co. Mincom Division's Chro- nician, wBBM -TV Chicago, examines a manager, Ball Brothers Research Corp., mabeam system for tranferring color TV- camera cable tester from Boston points out features of the TCB -14 color videotape to color film is explained by Insulated Wire & Cable Co., while Rob- monitor to Gale A. Gilbreath, manager 3M's Art Barnes (r), staff marketing, to ert P. Fanning, BIW product manager, of technical services, WOSU- AM -FM -TV Michael T. Fisher, manager, equipment explains. Columbus, Ohio. planning, ABC.

Seeburg Music Library Inc. vice presi- Joseph M. Soll (1), president of Soll Inc., Iry Law (1), International Good Music, dent Joe Hards (1), explains the new discusses RF control panel with Thomas and Parks Robinson, wtsv(AM) Viro- Seeburg tape service to George Kolpin, Voter, general manager, WHBI(FM) qua, Wis., examine IGM's new model co -owner of KDMO(AM) Carthage, Mo. Jersey City, N.J. 48 series Instacart playback system.

The SMS3 unidirectional dynamic mi- Looking over Visual Electronics' 24 -10 Features of a solid -state demodulator crophone is shown Mal Albaum (r), vertical interval switcher is H. C. Kor- are explained by Raymond Pastie (I), Jer- senior engineer, National Educational man (1), of the Maryland Educational rold Corp.'s midwest regional manager, Television, New York, by Robert W. Television Center, Baltimore, and Peter to Wilbur Allmeyer (c), engineer -in- Carr, manager of professional products, Magy, chief engineer of Visual Elec- charge, and Wally Wesley, both of Shure Brothers Inc. tronics' switching division. KMOX-TV St. Louis. sells for $8,400; the other, $9,240. insulation between base and ground The 4730 Delta Dipole TV antenna connections. from Alford Manufacturing Co. con- Rohn Manufacturing Co. featured its sists of an array of individual dipoles line of towers, which are machined of mounted on panels and arranged and high -quality steel, assembled in special fed to produce horizontal and vertical jigs, then welded. They are hot- dipped patterns for VHF. The antenna has galvanized after fabrication for corro- low -input SWR over a wide range of sion resistance. frequencies. Andrew Corp. displayed its 8 -inch An array of tower illustrations was Heliax coaxial cable, available in con- shown by Fort Worth Tower Co. tinuous lengths on up to 940 feet on a The tower line featured by Utility 14 -foot reel. Cost is $24- per -foot. Tower Co. is constructed with solid Varian featured its Eimac 3 CV, 50- Al Parley (c) and Patrick Thomas (i) of rod legs and has a new type designed kw amplifier tube. Cintel division of Rank Precision In- gusset plate that reduces the amount of Westinghouse Electric Corp. displayed dustries explain international standards welding necessary and makes for in- its Model 8170, 8171 and 8238 power converter to Thomas Nash, radio -TV creased strength, galvanized hardware tubes. student of Michigan State University. and pivot base insulators for positive Semikron featured a high -voltage

82 (SPECIAL REPORT) BROADCASTING, April 20, 1970 HSK -type rectifier tube. can be handled. The logger, which sells halogen gas sealed in the lamp reduces Thomson -CSF Electron Tubes Inc. for $3,900, also incorporates an alarm blackening and maintains the color tem- displayed its new line of TV tubes for system. perature for the life of the lamp. Vycor, UHF translator application. The planar a high silica glass, permits bulb -wall triodes are guaranteed to produce 20 New light techniques temperatures up to 600 degrees centi- db gain up to 1000 me with inter - grade. The filament can be placed closer modulation better than -52 db. Ceram- make an NAB showing to the bulb walls, permitting the use of ic and metal construction assures life. In the TV- lighting field, an ingenious more powerful filaments in more com- Price range is $150 to $6,000. pact envelopes. RCA Electronic Components un- method of relating lighting to music or veiled its Vistacon lead -oxide target voice was shown by Skirpan Electronics. vidicon camera tubes. The tubes, inter- Its frequency and light-sensitive control CATV's contribution changeable with other lead -oxide target amplifier converts audio signals into di- Cable TV at an NAB convention? Yes, types in three- or four -tube color cam- rect current signals that can control four of the exhibitors showed CATV eras, feature targets that have high sen- dimmers. Price of the amplifier is $1,- wares, including Visual Electronics sitivity, low dark current, and low lag. 050. which displayed a complete CATV Price: $1,730. Quartz focusing scoop floodlights origination package for $16,500. It in- Moseley Associates Inc. introduced ($70) were shown by Kliegl Brothers cludes a color camera, two 1 -inch video- its ADP -220 automatic data printer Universal Electric Stage Lighting Co. tape recorders, three film projectors, ($7,350). Transmitter log entries are The scoops (type 3452) are 16 inches one slide projector, all Bell & Howell; made automatically every 10 minutes in diameter and feature a spring-tension and associated monitors, switchers, au- from a time -base clock and entries may tilt adjustment, heat -resistant tilt -lock- dio controls and a console. The system be manually commanded at any time. ing knob and rear -mounted heat- dissi- was being sold at the convention for There are inputs provided to enable log pating focusing knob. $16,200 and 12 of them were picked entries to up there. be made instantaneously when Mole- Richardson featured a nine -light an out -of- tolerance condition exists and Molepar panel. Other CATV exhibitors: provisions are incorporated for logging Jerrold Corp. showed its solid -state Highlighted by Strand was from two transmitter locations. Century demodulator for use in cable -TV sys- its 2,000 high pattern The SM -1500 series automatic trans- -w -intensity, pro- tems. It sells for $1,100. mitter -data logging system by Hum- jector. A co- channel filter. no. 5310, fea- phrey Electronics Inc. automatically re- Bardwell & McAlister's 2,000 -w high - tured by Vikoa, includes detent tuning, cords data-local or remote-every 10 performance fill light is for remotes; it by -pass switch and a meter for null in- or 30 minutes. Eight, 16 or 24 trans- is priced at $78 with lamp. dication. Price is $900. mitter parameters may be logged and Sylvania Electric Products displayed Kaiser CATV showed its AGC am- the requirements of several transmitters its line of tungsten halogen lamps. The plifier for cable -TV systems.

Prop /, Continued from page 51 to restrain broadcasting, whatever the originating programs by Jan. 1, 1971 "sufficiently detailed to inform the corn - barriers against its restraints on other (BROADCASTING, Oct. 27, 1969). mission of relevant developments." media, said Mr. Lee. NAB said such a "one- shot" effort In joint comments, a group of 101 "There are those in the industry who "would not begin to portray the poten- CATV operators supported the general would equate the freedom of the press tial impact of originations on free tele- purpose of the proposed form but con- with broadcasting." said Mr. Lee, who vision service or to illustrate whether tended that "the detail called for .. . is not a lawyer. "I say there are impor- such originations would actually result is, in many instances, much greater tant distinctions which I believe self- in 'significant added diversity for the than that required of broadcasters .. . evident ... I believe tolerance for the public'." the commission should not require the obscene, indecent, and profane matter The Association of Maximum Service submission of information which is un- is media obviously less on broadcast Telecasters also criticized the one -time related to the commission's responsibili- than that which is acceptable in books reporting requirement, suggesting that ties and thus would yield no measurable or movies." "regular periodic reporting on program benefit to the public." origination practices is vital." AMST The National Association of Educa- NAB urges annual form deplored the lack of any "meaningful tional Broadcasters found the form to on cable origination questions" in an annual originations re- be a "reasonable and responsible report- porting form which the commission has ing format." In comments on a proposed CATV also proposed. program- origination reporting form, the The National Cable Television Asso- Correspondent reassigned National Association of Broadcasters ciation, in further comments on the last week told the FCC that generally form, reiterated its position that the on NBC beat the form would require information commission should not require CATV NBC News' State Department corre- "essential to commission regulation," systems to report the number of their spondent Richard Valeriani, became and should be adopted. subscribers, and the amount of monthly the Washington reporter on NBC Ra- NAB urged the commission to require subscription, installation and other fees, dio's The World and Washington start- CATV operators to file the form annu- contending that they represent "finan- ing Sunday (April 19). He joins Ray ally instead of once in connection with cial information which has no place in Scherer, NBC London correspondent, the commission's First Report and Or- an originations report form" and should in analyzing the U.S. role in world der, in which it required systems with remain confidential. events in the 15- minute weekly broad- 3,500 or more subscribers to begin ABC found the form sound and cast (6:15 -6.30 p.m.).

BROADCASTING, April 20, 1970 83 and Space Administration and Atomic Networks caught off -guard with Apollo Energy Commission officials late last week reportedly were probing the situa- Some heavy Tuesday- morning quarterbacking tion. follows slow response to Monday -night crisis As of noon Tuesday (April 14), NBC News had presented 10 hours, 41 minutes of extensive color coverage For the second Apollo mission in a Frank admitted late last week they of the aborted Apollo 13 mission. NBC row, broadcast news found it necessary would have treated the Apollo 13 story Radio increased last week to shift its scheduled coverage differently and more quickly. its Apollo broadcasts to include to report an emergency in space, the NBC News reports twice Both officials called the decision "a every most crucial one yet encountered by the hour and special news programs question of news judgment." Mr. Salant during the day and evening. U.S. in its 12 -year program. The net- said: "We wanted to make sure what work also planned to stay on alert un- The emergency this time was the one we were doing. We covered what we til the mission was over. that erupted aboard moon -bound Apollo wanted to cover. We were playing with ABC Radio News provided nearly 13 last Monday evening (April 13). the nation's interest. These guys were four hours of special coverage of the Last November, in a minor emergency, out there, and we had to play it rea- emergency, beginning at midnight Mon- failure of the Apollo 12 moon camera sonably slow and safe." day. And its more than 1,200 affiliates also put news organization reflexes to Mr. Frank agreed: "It had nothing of the four American radio networks the test. Most were proven sharp at the to do with being nervous about the last Tuesday night were provided with time, with networks ready with im- show [Johnny Carson]," he said. "We more than an hour of live coverage. provisations and simulations (BROAD- were afraid to come on earlier," he Other news organizations reacted CASTING, Dec. 1, 1969). observed. "It would establish an air of just as swiftly to the progressing story, Last week, however, reflexes of the panic. We were being assured by NASA providing live coverage of the crucial news operations varied as the crisis that this was not serious...." He said maneuvers. spawned and grew. Perhaps it was a that, looking back, he probably would The AP radio wire transmitted 3,000 carry-over of the effects of the ratings - have come on with the first report on more words than usual to clients, start- proved blasé attitude of the Apollo 12 the emergency at 12:30 a.m. Tuesday. ing Monday night. The organization al- audience, but some organizations last "The only question," Mr. Salant so sent two additional editors and two week were slower than others in react- noted, "is whether we should have operators to Houston, as it started to ing to the gravity of the situation. broadcast a short bulletin when the first file directly from the space center. AP ABC -TV, normally third in news trouble appeared. And, using hindsight, planned to maintain this procedure un- ratings, drew some of the plaudits for probably we should have." til scheduled splashdown last Friday. its quick recognition of the significance UPI Audio Service, credited with de- The UPI radio wire maintained con- of the story 180,000 miles into space. livering the first bulletin on the Apollo tinuous coverage in the early stages of Its two competitors, CBS and NBC, emergency at about 10:30 p.m. Mon- the crisis, providing 10 different write - were chided by some observers for day, won extra kudos. Starting at 10:40 throughs on the story until 4 p.m. slowness in covering developments. p.m., the service went live on the audio Tuesday. UPI canceled 11 splits to stay Criticism of CBS-TV came even from network until 4 a.m. Tuesday. This ex- on top of the story, updating it every one of its own affiliates -John Corpo- tra effort was utilized by independent hour. ran, vice president -general manager, subscribing stations, some of them stay- After its bulletin, broadcast about WTOP -TV Washington -who called the ing on all night with the reports -among 10:30 p.m. Monday, the Mutual Broad- emergency coverage "adequate but not them, WON(AM) Chicago, KHOW(AM) casting System began an all -night vigil sufficient." Mr. Corporan commented: Denver and KH.T(AM) Houston. "What at 11:06 p.m., ending at 4 a.m. Tues- "When the bulletin came out, they an absolutely great show you people day. For the remainder of the day, pro- (CBS) didn't spell out the real hazard. broadcast," Bob Scott, general manager graming was interspersed with reports It wasn't just a bad moon flight, but of KHOW, told Pete Willett, chief, UPI from Mission Control. the realization that we may not see Broadcast Service. Metromedia Radio News also pulled out all stops to cover the space those guys again. We should have gone Some independent -TV story- operations, in- getting itself, according to Alan Wal- in sooner." cluding wPtx(Tv) New York and wrro- den, vice president couple of ex- Meanwhile, ABC followed its first (Tv) Washington, quickly -a scrubbed all clusives. One was an interview with word of the crisis reported at scheduled programing. WPix telecast -as Apollo 11 command pilot Michael Col- 10:46 by p.m. Monday ABC News Sci- the rapidly changing space plans via lins, now an ence Editor Jules Bergman cutting undersecretary of state, -by pooled coverage from 11:35 p.m. Mon- which was recorded by reporter Gary in for two more special reports. And, day to 7:36 a.m. Tuesday. caught Wrro Axelson while Colonel Collins was at 12:23 a.m. Tuesday, the network the first bulletins the of space emergen- rushing by limosine to an appointment scrapped its Dick Cavett Show to con- cy in the middle of its 10 O'Clock with President Nixon. Colonel Collins, tinue live coverage with Mr. Bergman News and stayed with the story until Mr. Walden said, was operating the manning ABC's Mission Control. 4 a.m. Tuesday. tape recorder. Metromedia also record- Mr. Corporan reported that he had Once the initial thrust of the emer- ed a 45-minute interview with astronaut called Gordon Manning. CBS News gency was over, however, TV and radio Pete Conrad that was to have been pre- vice president, urging that the network kept viewers and listeners informed with sented over the weekend. Mr. Walden "go for broke" in its coverage, but was intensive, complete and thorough re- said Metromedia was first on radio with told only that the network was "crank- ports. CBS Radio, for example. had. Dr. the analysis of the Apollo 13 crisis. ing up." CBS's coverage, and NBC - Leonard Rieffel, CBS News science By the end of last week, as the whole TV's, was cranked up at 1 a.m. Tues- consultant, whom CBS officials credited world awaited a happy ending to this day after their respective late -night with exclusively reporting the dangers latest space venture, most news opera- shows Mery Griffin Show and -The of the 'radio- isotope fuel capsule' being tions reverted to spot coverage of pre - Johnny Carson Show -were over. carried by the astronauts and possess- landing events. But the alert remained, If they had it to do all over again, ing the potential of dispersing radio- with the attitude of all news operations CBS News President Richard S. Salant activity, particularly plutonium, into the summed up by UPI Audio's Pete Wil- and NBC News President Reuven atmosphere. The National Aeronautics lett: "We'll go live at the tip of the hat."

84 (PROGRAMING) BROADCASTING, April 20, 1970 dialogue. station, working with the New York Radio provides On Monday 62 calls were taken from police department, has set up a special Manhattan alone up to 10 p.m. and phone number for listeners. They are lifeline to junkies uncounted others were unable to get told on the air where to call to turn in through the busy phone lines. pushers. Those who want to quit Following an evaluation of phone or report pushers find calls received Monday and after a FM's want in on help from N.Y. stations second pilot session scheduled last Thursday, the campaign will be insti- drug -abuse campaign tuted on a daily basis for a projected National Association of FM Broadcast- The young voice on the phone was two -month period. pleading. "I want to report somebody." ers last week urged the Nixon admin- As part of the program, youths who istration to include FM stations in the The "somebody" was a drug pusher call and want immediate answers and who "hangs around 142D Street." The government's plans to enlist the media help are given the phone number of the in a national campaign of publicity and caller identified himself as an 11 -year- addiction services agency of New York. education concerning old boy. the narcotics A key to eradicting the drug prob- problem (BROADCASTING, April 13). end of the The woman at the other lem, authorities agree, is to get rid of In a telegram sent to Herbert Klein, line was sympathetic. She jotted notes pushers. And, while WABC hopes of- Mr. Nixon's communications director, on a questionnaire. Behind her a tape ficials can track down the pusher re- the NAFMB noted that the government recorder was whirling. ferred to by the helpless 11- year -old seems to have directed its appeal for This was part of the scene last Mon- caller, WwRL has taken an added step, aid in educating the public on nar- day night (April 13) at the New York according to Mark Olds, general man- cotics solely to the television segment offices of Gilbert Marketing Group Inc. ager. of the broadcast industry. The NAFMB as wAnc(AM) New York, a youth - Besides helping to distribute "beat pointed out there are more than 2,500 oriented music station, began its assault the pusher" buttons, The bell -tolling FM stations throughout the country and on the drug problem with kids talking, via trained interviewers, to kids. It was another effort by broadcasters Daagi+nqPonnats in New York -where drug abuse is acute. The following modifications in program The enormity of the crisis is sym- Globe Broadcasting Corp., effective schedules and formats were reported April 13, bolized by WWRL (AM ) Woodside, switched formats from infor- Queens, a black -programed station, last week: mational-public affairs programing to which every hour on the hour tolls KALF(AM) Mesa, Ariz. - Maricopa 85% top-40 music of the 1950's, '60's bills to report how many have died Broadcasters Inc., effective March 20, and '70's with limited talk. Licensee that day from drug overdoses. changed from "soul" music format to said it found the news and talk -type In the WABC project, which may be country and western. The station pre- format was a commercial failure. "At expanded to other ABC-owned radio viously programed middle -of- the -road no point has the station come close to stations, youths who are on drugs, have music, but switched to a Negro- oriented making a profit," the daytimer added. been, or consider using them are asked music operation following continued op- KoBE(AM) Las Cruces, N.M. -Las on the air to call off the air to answer erating losses. The licensee noted "no Cruces Broadcasting Inc., effective questions on their backgrounds, types improved financial situation" while pro- April 1, increased broadcast week by of drugs used, frequency, why use graming soul music and "lack of favor- 25 hours operating 24 hours per day stopped (if it has), and other matters able response" as the reasons for Tuesday to Saturday, 21 hours Sunday related to narcotics. change. The 10 kw daytime station and 19 hours Monday. Programed into is made by "Cousin The appeal added the C &W change "has caused a the new 1 to 4 a.m. slot is "light easy- Bruck," WABC disk jockey, who has notable and immediate increase in listening jazz," according to Mel Lon- won the ears of thousands of teen -age sales." don, program director. Jazz selections radio listeners. "Brucie" -Bruce Mor- include Ramsey Lewis recordings. row -about a year ago was invited by Noncommercial xusc(FM) Los An- WQIZ(AM) the White House to serve on a special geles -Board of Trustees, University of St. George, S.C. -WQIz committee to devise ways of combating Southern California, effective March 1, Inc., effective April 1, changed format drug abuse among youths, and has been expanded broadcast day to 24 hours. from sign -on to 8:30 a.m., Monday to meeting regularly with government of- Previously, the station had been on Saturday, substituting country-and-west- ficials. from 1 p.m. to 4 a.m., airing classical em music for "Les Elgart style, old Mr. Morrow at 6:30 p.m. Monday music in the afternoon and underground standards, middle -of-the -road" music. made his first announcement. The rock at night. The new program sched- Clarence Jones, owner -general manager - phones started going at once. A half - ule includes expansion of current pro- program director, said the station had dozen interviewers scurried to their graming and addition of middle-of -the- been experimenting with C &W in the places. road format from 6 to 9 a.m.; educa- early morning and found "not a tre- Using a questionnaire which was con- tional broadcasts prepared by the Los mendous audience response, but . . . ceived with the help of federal officials, Angeles city and county school districts the reaction was significant enough to the interviewers first explained to the from 9 a.m. to 12 noon; and lengthen- warrent further experimentation." were be- callers that the conversations ing of two shows, a student -produced WRAr(AM) Norfolk, Va. - Rollins WABC as ing taped for possible use on public-affairs show from 6:30 to 7:30 Continental Broadcasting Inc., effective to turn off other public -service messages p.m. and a telephone -talk program titled March 9, cut back hours of operation drugs. (Transcripts of the youths from Rap Line from 7:30 to 9 p.m. The sta- from 24 to 19 hours per day, becoming evaluations and summaries, calls, plus tion is completely operated by students silent from 12 midnight to 5 a.m. WRAP, made available to governmental will be of USC. which is 100% Negro -oriented, reports agencies seeking to find an answer to WcAs(AM) Cambridge, Mass. -Kaiser- no change in format. the drug problem.) Soon, however, the conversation became five-to -l0- minute 85 BROADCASTING, April 20, 1970 many of the outlets possess "specific complaints from the public about the men; Disney, Laugh -In and Bill Cosby audiences which could contribute most program. However, its staff was moni- Show on NBC -TV for total viewers; to the success of this particular cam- toring Cycle II as a result of complaints Bonanza and Laugh -In on NBC-TV for paign." it had received on earlier occasions. "So adult viewers; Disney and Bill Cosby The NAFMB telegram suggested that far as I can tell," Commissioner Cox, Show on NBC-TV, Bewitched on ABC- Mr. Klein include the association in said, "my colleagues are the only people TV and My Three Sons on CBS-TV for planning for the narcotics drive and re- who have encountered this program child viewers; Laugh -In on NBC -TV quested that he establish contact with who are greatly disturbed by it." and movies on three networks for homes Frederick Allen, director of develop- One aspect of the commission's no- with incomes of $15,000 a year or ment of the NAFMB in New York. tice was applauded by the commissioner mort. -its indication that licensees will not be punished for airing works of art or Candidate's credibility Cox decries FCC's on the spot -coverage of bona-fide news events which may contain four-letter bared on TV, Ailes says fears on indecency words or words like them. "I am glad Political candidates can improve their they restrict their action to gratuitous style and approach in the use of tele- Commissioner agrees with use of words in circumstances where the vision but they cannot be "packaged" offensive language has much of WUHY -FM njtice no redeeming in the medium, Roger Ailes, TV ad- social value," but finds penalty unwarranted he said. viser to President Nixon, told the Pub- There was no word yet on whether licity Club of Chicago last week. WHYY Inc., the licensee of the station, FCC Commissioner Kenneth A. Cox Today's public, with its extensive ex- would oblige the commission by refus- posure agrees with almost everything the com- to all the mass media, especially ing to pay the nominal fine and thus TV, can no longer mission said in the indecency charge it be fooled, Mr. Ailes set up a court test of the commission's said. An hour on TV will brought against noncommercial wuHY- reveal whether action. The Department of Justice a candidate is credible or not, faster FM Philadelphia-except the result. would go into court to collect the fine. than ever possible before in the po- commissioner concurred in part The Counsel for the station said the licensee litical process, he said. The candor of and dissented in part to the notice in probably would not reach a decision TV shows people as they are, not what cre- which the commission-in hopes of before the 30 days it has to respond to they might wish to appear to be, he ating a test case of its authority to bar the notice of apparent liability runs out. explained. indecency from the airwaves -proposed The notice was issued on April 3. "No one will ever again be elected to three weeks ago to fine WUHY-FM $100 a major office without television," Mr. (BROADCASTING, April 6). The vote was Ailes said. The former Westinghouse 4 -to -2. NBC picked for lead Broadcasting Co. producer said Mr. Commissioner Cox, in a statement in close '70 -71 race Nixon gained self-confidence in TV for issued last week, said he agrees that the first time during the 1968 campaign broadcasting is different in significant the 1970 -71 prime -time network -pro- and thus came across more naturally. aspects from the print media and mo- gram competition shapes up as a "three - Asked if he favors free time for ma- tion pictures and that these differences horse race," with NBC given "a very jor candidates, Mr. Ailes said he may may lead the courts to apply different slight edge," according to a study re- favor "some" free time but would like standards in determining the degree of leased at last week's Association of to study the issue more before saying control which government may exercise National Advertisers TV seminar (see how much. over broadcast programing. He also page 24) by Louis T. Hagopian, execu- Program favors an early resolution of this ques- tive vice president and general manager, notes: tion by the courts. N. W. Ayer & Son, New York. Every week for Mitch Showcorpora- But the does not believe the problem The 13th annual pre-season assess- tion, New York, reports that it is dis- tributing of indecency on the air "is as great as ment by Ayer places ABC-TV "a close the Sing Along With Mitch one -hour series, originally carried the majority say it is, or that it is likely third ", hugging more closely to the sec- on NBC -TV, on a weekly to become endemic." He also disagrees ond -place network, CBS-TV. The signi- basis. Showcor- poration originally distributed the pro- that WUHY -FM was "grossly negligent ficance of the close race, Mr. Hagopian gram as a Christmas said, is that there will be higher special; expanded ... or merits any more than a warning." prices it to a group of holiday presentations, Furthermore, he on ABC-1V and "more competitive expressed concern and because of station interest, has de- that the "precedent" prices" on CBS-TV and NBC -TV. established in the cided to sell the series on a weekly "To a buyer," he pointed "this notice of apparent liability may have out, schedule. The series has been sold in 20 a stifling effect on broadcasters. It may offers a better negotiating position if he major markets. cause them not to carry broadcasts they has a sound appraisal of what shows on `Happy Days' CBS-TV might otherwise, "out of fear that some- each network will fulfill or miss his has firmed plans for a one -hour series, Happy one will be offended, will complain to target audience." Days, which will be on the schedule the commission, and the latter will find The Ayer study predicted that only starting July 2 (Thursday, 8 -9 p.m. the broadcast improper," he said. one new series, The Don Knotts Show EDT). It is a summer replacement for He noted that the program on NBC -TV, would land in the top 20 involved, The Jim Nabors Hour. Comedy will be Cycle II, intended as an "underground" during 1970-71. It anticipated that the provided by Louis Nye, Chuck McCann -rated offering dealing with the avant -garde best new programs would be Don and the team of Bob Elliott and Ray movement in the arts, has been sus- Knotts Show and Flip Wilson Show on Gouldin, and big -band names of the pended. The cited material included a NBC -TV; Andy Griffith Show on CBS- past will be guest stars. The show, link- taped interview with Jerry Garcia, lead- TV and Make Room for Granddaddy ing the nostalgia of the 1930's and 40's er of a California acid -rock group, and Barefoot in the Park on ABC-TV. with the present, was reported several broadcast on Jan. 4, between 10 and Mr. Hagopian singled out NBC-TV's weeks ago as a likely contender 11 p.m. Laugh -In and Bonanza as the "best for summer exposure (BROADCASTING, The commission did not receive any bets" for total homes reached and total March 30).

86 (PROGRAMING) BROADCASTING, April 20, 1970 focusOnlinance®

general softness in the economy has re- CBS strides into the 70's sulted in something of a cost -price squeeze for CBS in recent months, and Paley sees 1st -quarter rise to $310 million this is the reason why profits did not keep pace with sales during the first with full -year earnings prospects better than '69 quarter." Mr. Paley said it was too early, with CBS's leadership took soundings of the Frank Stanton of the past decade, in economic indicators too uncertain, to seventies at last week's stockholders which he cited CBS's advances and predict results for the year. Should meeting in San Francisco -and against ticked off industry trends. business generally avoid "a further turn a backdrop of unscheduled cacophony A special, though brief, observa- for the worse," he sees "full -year earn- by members of the Women's Liberation tion by Dr. Stanton in which he scored ings to exceed those of 1969." (For Front, it got the message across. "increasing pressures" from government 1969, CBS had reported substantial CBS has moved into a new decade authorities on broadcast journalists to gains in revenues and earnings, with its with a favorable financial report. Esti- temper the news (see page 50). 17% rise in revenues giving the corpo- mates for the first quarter of 1970, said Mr. Paley estim lted first -quarter net ration its first $1- billion year and its in- Board Chairman William S. Paley, are sales of $310.6 million, or a 20% in- come increasing by 24% [BROADCAST- for a 20% increase in net sales and a crease over $259.9 million in sales for ING, Feb. 16]) . 2% gain in net income. Final figures, the same three months last year. He Included in Dr. Stanton's remarks he said, will be out in early May. said net income would be up 2% from was a summary of CBS performance as Vying for equal attention with the $13.5 million to $13.8 million, with a corporate entity over the past 10 good news off the balance sheet, but the earnings per share at 50 cents, one cent years. "This is how," he said, "CBS unwelcomed strident tones of the lib- up from first -quarter 1969. stacks up against the Fortune [Maga- eration movement, were the following: He said that "in common with busi- zine] top -500 industrials ": A brief review by CBS President ness as a whole, the well -publicized For CBS, sales multiplied two -and-

Broadcast financial data of three national TV networks and their Networks, 0 and 0's 15- owned- and- operated stations, 1969 (in millions of dollars) incomes set records 15 owned and Total Networks operated TV stations FCC reports TV revenues % % % for 1969 up 12.2 %, change change change from from from advertising up 10.6% previous previous previous Amount year Amount year Amount year The three national television networks I. Network advertising and 15 owned -and-operated sta- revenues $1,571.2. 10.6% their 2. Deductions: tions reported new records in revenues a. Paid to owned -and- and income for 1969. operated stations 42.4 4.8 b. Paid to affiliated The figures, released by the FCC last stations 213.3 4.7 Thursday (April 16), showed that the Total participation by stations 255.7 4.7 networks and their stations had com- 3. Retentions from net- bined net broadcast revenues of $1.5 work advertising revenues $1,357.9 11.6% 1,315.5 11.8 $ 42.4 4.8% billion, up 12.2% from $1.3 billion in 4. Non -network time 1968. Income before federal taxes sales 333.8 11.6 333.8 11.6 5. Other broadcast jumped 26.5% to $226 million from revenues 73.7 20.4 64.3 21.2 9.5 15.5 $179 million. Broadcast expenses rose 6. Total broadcast 9.9% to $1.2 billion from $1.1 billion revenues 1,765.4 11.9 1,3793 12.2 385.7 10.9 7. Deduct-Commissions the year before. to agencies and repre- in- sentatives and cash Network advertising revenues discounts 298.1. 10.7 235.7. 10.6 62.4 10.9 creased 10.6% to $1.6 billion, and the B. Net broadcast networks had pretax income totaling revenues 1,467.3 12.2 1,144.1 12.6 323.3 10.9 9. Broadcast expenses 1,241.3 9.9 1,051.3 9.5 189.9 12.3 $92.7 million, a 64.5% increase over 10. Broadcast income 1968's $56.4 million. Net revenues rose (before federal income tax) 226.1 26.5 92.7 64.5 133.4 9.0 12.6% to $1.1 billion from $1 billion. the networks were $1 Expenses for Note: In some cases, last digits of figures do not add because of rounding. billion in 1969 versus $960 million in Advertising agency commissions on network billings are paid directly by the advertiser to the 1968 9.5% rise. agency. These commissions estimated as $235.7 million (15% of network advertising revenues) -a have been included in each of the footnoted entries above. Data previously published by the FCC The 15 owned -and -operated TV sta- did not include the entire amount of agency commissions. tions had net revenues of $323.3 mil- lion, up 10.9% from $291.5 million in million. Expenses rose 12.3% to $189.9 Financial data for the entire teie- 1968. Pretax income was $133.4 mil- million in 1969 from $169.2 million vision industry, by TV market, will be lion, a 9% increase over 1968's $122.4 the year before. released later this year.

BROADCASTING, April 20, 1970 87 a -half times and profits and sharehold- and disruptions by outside groups. our bodies to sell products. We won't ers' equity tripled, while for the top - Some nine or 10 members of the be on the market," she said. "You 500 industrial corporations average sales Women's Liberation Front interrupted blackmail us with the fear of being un- and profits "somewhat more than dou- CBS's proceedings, forcing a 10- minute loved if we do not buy." bled" and shareholders' equity nearly recess when Chairman Paley found he When the meeting was restored to doubled. was unable to bring about an orderly order, Mr. Paley said: "We do not dis- In figures, CBS net sales over the exchange of views. The auditorium - like women" and cited figures showing decade rose from $465 million to $1.2 theater of the Insurance Securities Inc. 10% of administrative personnel at billion, its net income from $23 million building, where the meeting was held CBS (in the salary range of $7,800 to to $72 million, its per -share earnings Wednesday (April 15), was ordered $35,000) to be female. from $1.12 to $2.65 and its sharehold- cleared by Mr. Paley of the 200 stock- Mr. Paley responded to a question ers' equity from $137 million to $411 holders and protestors. from a stockholder by noting that CBS million, Dr. Stanton said. The protesting feminists charged CBS will oppose FCC proposals to restrict As orderly as the CBS advance may with distortion and with down -grading network programing, warning the move have been financially, its stockholders women's role through TV- program por- would be a "retrogressive step" and of meeting went temporarily askew. The trayal and in commercials. especial harm to smaller TV outlets. He scene was not unlike other annual meet- Marion Delgado, spokesman for the refused to discuss the possible impact ings of large corporations whose busi- group, charged in a prepared statement of the loss of cigarette advertising on ness had to give way to demonstrations that CBS "abuses" women. "You use the network starting in January.

The Broadcasting stock index A weekly summary of market activity in the shares of 99 companies associated with broadcasting. Approx. Total Market Shares Capitali- Stock Ex- Closing Closing Closing 1970 Out nation symbol change April16 April 9 April 2 High Low (000) (000) Broadcasting ABC ABC N 27% 3234 33% 395( 27% 7,271 242,623 ASI Communications O 5 554 54 7 5 1,789 10,287 Capital Cities CCB N 2954 3254 35 4 3634 2814 5,804 204,591 CBS CBS N 3734 434 445( 49% 37% 26,250 1,161,583 Corinthian CRB N 2614 2814 29;4 33;4 2534 3,384 101,080 Cox COX N 1954 18% 2054 24% 18 5,789 118,675 Gross Telecasting GGG A 14% 15 15% 17% 15 805 12.172 Metromedia MET N 1854 20 204 22% 155( 5,603 116,262 Pacific & Southern O 14 14 145( 23 14 1,627 23,592 Reeves Telecom RBT A 514 6% 65( 1514 5 2,163 14,1160 Scripps -Howard O 21%4 224 225( 24 20% 2,589 57,605 Sonderling SDB A 214 23% 25% 345( 225( 985 25,236 Starr Broadcasting O 1334 13 124 18 1214 338 4,141 Taft TFB N 22% 20;4 22% 294 20% 3,585 79,300 Total 67,982 $ 2,171,217 Broadcasting with other major Interests Avco AV N 1934 21% 2254 2534 195( 11,469 260,920 Bartell Media BMC A 934 1014 1134 14 94 2.292 26,358 Boston Herald- Traveler O 33 33 35 43 29 574 20.090 Chris -Craft CCN N 834 834 84 115( 84 3.500 30,625 Combined Communications O 115( 11% 11% 1634 11 1,798 21,127 Cowles Communications CWL N 754 734 85( 104 75( 3,969 32.228 Fuqua FQA N 1434 16% 17 31+54 13% 5,541 94,197 Gannett GC! N 22 2434 255( 295( 22 7,117 181,484 General Tire GY N 18 185( 1934 20% 17% 18,122 353,379 Gray Communications 0 55( 54 534 75( 54 475 2,613 Lamb Communications O 35( 35( 45( 6 334 2,650 11,925 Lee Enterprises A 18 19 1934 20% 18 1,957 38,651 Liberty Corp. LC N 1934 204 20% 2114 1654 6,743 139,041 LIN O 7% 93T 834 11 75( 2,174 17,653 Meredith Ccrp. MDP N 28% 3134 304 44% 28% 2,779 85,454 Outlet Co. OTU N 1634 1654 164 1754 15% 1,336 22,378 Plough Inc. PLO N 71% 775( 7834 85 71% 6,788 534,555 Post Corp. O 13 14 14 1734 13 713 9,982 Rollins ROL N 2914 30 3234 40% 285( 8,029 260,943 Rust Craft RUS A 2434 25% 255( 325( 2434 1,168 29,784 Storer SBK N 215( 23% 24% 304 19 4,221 103.921 Time Inc. TL N 35% 35% 3734 4334 27% 7,241 271,538 Trans -National Comm. O 334 35( 354 45( 134 1,000 3,370 Worn etco WOM N 19 194 18% 20% 1734 5,812 106,708 Total 107,459 S 2,658,924 CATV Ameco ACO A 7 834 854 16 7 1,200 10,500 American TV & Comm. O 164 17% 184 224 165( 1,775 50,144 Ca bl ecom- General CCG A 8% 10 11 23% 85( 1,605 17,655 Cable information Systems O 15( 2 25( 24 15( 955 2,025 Citizens Finance Corp. CPN A 135( 1334 144 1734 1235 1,094 16,137 Columbia Cable O 12 13 14 15% 12 900 12,600 Communications Properties o 84 8% 84 1034 7 644 5,313 Cox Cable Communications O 15% 164 18 24 15% 3,550 63,900 Cypress Communications O 114 13 1334 174 114 854 11,529 Entron A 3% 5 54 85( 334 1,320 6,930 General Instrument Corp. GRL N 15% 174 20 3034 14% 6,111 122,220 H & B American HBA A 18h 20 21% 304 1834 4,973 108,760 Sterling Communications o 4,4 44 44 7% 434 500 2,375 Tele- Communications O 1114 124 13 20% 1134 2.704 35,152 Teleprompter TP A 734 8434 924 133% 73 1,007 92,896 Television Communications O 834 11 115( 184 8% 2,816 32,384 Vikoa VIK A 934 10% 12 2734 91z 2,232 26.784 Total 34,240 S 617,304

88 (FOCUS ON FINANCE) BROADCASTING, April 20, 1970 graphs and other home instruments RCA's quarter off, economy lag cited manufactured by RCA. The first -quarter report noted that the Report says NBC sales decline reflects effect of a "further erosion in con- sumer- buying intent" was felt in RCA's advertisers' uncertainty about ad commitments color-TV activity and that this situa- tion was "intensified by heightened com- petition from foreign imports." Do- RCA reported last week that its first was off 36% to $27.4 million from the mestic industry sales of color -TV sets quarter of 1970 was down in sales and record $42.5 million reported for the were off 25% from the earlier three - earnings and that color -TV set sales de- three months a year earlier. month period. clined as did sales by NBC, its broad- Mr. Sarnoff said profits were affected RCA said that sales for NBC were cast subsidiary. by such factors as economic restraints below last year's record level, noting Robert W. Sarnoff, chairman and applied at the national level and the that "the profit squeeze common to president of RCA, said the declines continued pressures of increasing costs many American industries created un- from last year's record levels were un- and expenses. A substantial sales de- certainty about major advertising com- der the influence of a continuing slow- cline in the quarter cut across the home - mitments, and this reflected adversely down in the nation's economy. Sales instrument area, including color and on the operating results of NBC." slipped by $41.1 million and net profit monochrome TV sets, radios, phono- Hertz Corp. a subsidiary in the car

Approx. Total Market Shares Capitali- Stock Ex- Closing Closing Closing 1970 Out zation symbol change April16 April 9 April2 High Low (000) (000) Programing CPS N 18% 23% 2334 3134 18% 5,942 141,836 Disney DIS N 13415 13934 15034 158 125% 5,133 771,849 Filmways FWY A 11% 1134 1234 1834 1135 1,700 20,825 Four Star International O 2 á 234 234 4 234 666 1,832 Gulf and Western GW N 15% 1534 16% 2034 15 16,310 273,193 Kinney National KNS N 33 1934 34% 36 27 7,738 265,027 MCA MCA N 22% 2334 2334 25% 19% 8,297 195,975 MGM MGM N 2734 25% 26 2835 20% 5,843 151,918 Music Makers Group O 5 6 6 9 5 589 3,534 National General NGC N 14% 1734 17% 20% 13 4,515 80,141 Transamerica TA N 2035 2034 2234 2634 1914 61,869 1,329,053 Trans -Lux TLX A 13 16 17% 2335 13 1,020 17,717 20th Century -Fox TF N 14% 1634 1734 2034 14% 8,169 145,980 Walter Reade Organization o 7 634 7% 1334 634 2,342 16.980 Wrather Corp. W CO A 7% 8 8 %. 10% 7á 2.161 17.828 Total 132,294 S 3,496,688 Service John Blair BJ N 18% 2084 2334 19% 3,006 61,984 Comsat CQ N 32 33% 3634 5734 32 10,000 367,500 Creative Management o 11 12 1234 1435 9% 918 11,475 Doyle Dane Bernbach O 2035 2334 2434 2434 19% 1,924 47,138 Foote, Cone & Belding FCB N 10% 1034 10% 12 % 1034 2,156 22,358 Grey Advertising O 1134 11 13 1334 11 1,140 14,820 Moviela b MOV A 5 5% 534 734 5 1,407 7.556 MPO Videotronics M PO A 734 8% 834 934 7% 548 4,742 Nielsen O 3834 40 39% 42 36% 5,299 209,310 Ogilvy & Mather O 20 2234 22% 2234 1814 1,090 24,798 PKL Co. PKL A 534 634 7% 1284 5% 739 5,358 J. Walter Thompson JWT N 3034 3235 31% 36 28% 2,778 86,813 Wells, Rich, Greene O 934 10 11% 1334 7% 1,601 18,603 Total 32,606 S 882,455 Manufacturing Admiral ADL N 935 10 1134 1434 8% 5,150 57,268 Ampex APX N 2235 32 3734 4834 22i4 10,825 404.530 CCA Electronics O 4% 5 5 5 4 800 ,000 Collins Radio' N 22% 2534 37% 2034 Conrac CAX N 2034 21 2434 32% 20% 1,249 30,600 General Electric GE N 75% 75% 7434 7734 67% 91,025 6,781,363 Harris- Intertype HI N 5734 6434 67 75 57% 6,351 425.517 Magnavox MAG N 3334 3534 3635 3834 29% 16,485 603,681 3M MMM N 100% 10334 106% 114% 9934 56,093 5,980,636 Motorola MOT N 96 106% 118% 141% 96 6,649 787,907 RCA RCA N 25% 2915 30% 34% 25% 62,773 1.930,270 Reeves Industries RSC A 3% 334 4 5% 3% 3,443 13,772 Telemation O 13% 14% 1434 24 13% 1,080 15,660 Visual Electronics VIS A 434 434 4% 10% 334 1,357 5,930 Westinghouse WX N 68% 66 6634 68% 5334 39,521 2,628,147 Zenith Radio ZE N 31% 3334 34% 37% 2935 19,020 663,287 Total 321,821 $20,332,568

Grand total 696,402 $30,159,156

Standard & Poor Industrial Average 85.88 88.53 89.97

N -New York Exchange Shares outstanding and capitalization as of April 2. A- American Stock Exchange New addition to index. 0-Over-the-counter (bid price shown) Over -the -counter bid prices supplied by Merrill Lynch, Pierce, Fenner & Smith Inc., Washington.

BROADCASTING, April 20, 1970 89 rental and leasing business also showed $4,910,000 or 68 cents a share in the nues and net income for the year ended unfavorable operating results. RCA same period last year. No extraordinary Dec. 31: cited belt-tightening by corporations in items were included in 1970 first quar- 1969 1968 Earned per share $2.13 $1.63 spending for business travel and bad ter's income, it was noted, while in the Net revenues 324,193,000 243,205,000 Net income 13,262,000 10,004,000 weather affecting certain resort areas as first quarter of 1969, income from ex- Average shares contributing to the difficulty. traordinary items totaled $5,210,000 or outstanding 8,037,000 5,870,000 RCA said government business also 72 cents a share. Notes: 1968 figures are restated to Include on a pooling of interests basis businesses continued to decline. This was influ- James R. Shepley, Time Inc. presi- acquired in 1969. Earnings per share include enced by cutbacks in the defense and dent, reported that the 1969 common stock equivalents and exclude extra- for year ordinary gain of one cent per share as re- space agencies. Where government ac- operating revenues of the five stations stated for 1968 and a loss of 27 cents per counted for 30% of RCA's volume 10 owned by Time -Life Broadcast in- share for 1969, years ago, it now represents about 14 %. creased. He said the broadcast division, On the more favorable side of the headed by Barry Zorthian, also ac- ledger, RCA said, were data processing, counted for an after -tax capital gain of ABC reports some service operations, global commu- $1.5 million from sale of three cable nications and the corporation's newest television systems. In the first quarter of good 1st quarter subsidiary, Banquet Foods Corp. 1970 broadcast revenues declined 4 %. Mr. Samoff predicted "profitability" 1970 1969 earn`ngs Earned per share $0.15 $0.68 Operating in computers in the early 1970's, but, Revenues 141,088,000 128,062,000 be added, there is the possibility of a Net income 1,083,000 4,910,000 gain over $1 millicn, continued squeeze on over -all business helped by broadcast profits through 1970. Assuming an Company reports: easing in the tight -money situation and Creative Management Associates Inc., A continuing upswing in ABC's earn- an improved business climate later this Los Angeles talent agency, reported in- ings, which were at a new high in 1969, year, Mr. Sarnoff said businessmen creased income and revenues for the has carried over into the first quarter could anticipate "a modest turnaround year ended Dec. 31: of 1970. ABC President Leonard H. in the consumer durable -goods market 1969 1968 Earned per share $0.88 $0.64 Goldenson reported last week a 15% by late spring or early summer, with Revenues 11,234,479 10,127,859 increase in operating earnings over the Net Income 832,787 604,092 the upturn accelerating moderately into Shares outstanding 1,177,024 1.019,514 same quarter a year ago. the fourth quarter." Filmways Inc., New York, motion pic- ABC's operating earnings arc up by For the three months ended March over $1 million, though its net earnings 31: ture and TV production and distribu- tion company, reported an increase in are less because of capital and nonre- 1970 1969 gains $1,825,000 in the 1969 Earned per share $0.39 $0.62 revenues but a decline in net income curring of Sales 777.000,000 818,100,000 quarter as opposed to $50,000 in this Net income 27.400.000 42,500,000 for six months ended Feb. 28: Shares outstanding 66,757,000 66,773,000 1970 1969 year's period, Mr. Goldenson explained. Earned per share $0.63 $1.06 He said the gains were principally real- Net profit is reported above in accordance Revenues 49,430,000 47.777.000 with the corporation's regular accounting sale practices; it Is necessarily based in part on Net income 1,145,000 1,600,000 ized from the of the company's approximations and is subject to audit and Average shares interest in a foreign broadcasting firm. year -end adjustments. The F. M. Stamper outstanding 1,674,000 1,417.000 Co. was merged into a *Adjusted for poolings subsequent to Feb. Mr. Goldenson said this quarter's re- new, wholly owned 28, 1969, for a 2% stock dividend. subsidiary of RCA as of March 31, 1970. This and sults reflected improvement in broad- merger was accounted for as a pooling of Four Star International Inc., Culver interests, and 1969 figures have been re- casting and phonograph- record divi- stated accordingly. City, Calif. film production and distri- sions, though earnings for the theater bution company, reported decreases in division did not equal the showing of Time Inc. earnings film rentals, its major income item, and the 1969 period. a greater net loss for the 26 weeks 1970 1969 Earned per share* $0.63 $0.79 dip in 1st quarter ended Dec. 27: Pretax earnings 9,775,000 8,600.000 1919 1968 Net income 4,450,000 5.725,000 Time Inc 's net income for the first Earned per share ($0.51) ($0.40) *Assuming full conversion of convertible Net Income (341,314) (267,730) debentures and exercise of stock options. three months of 1970, stockholders Revenues 1,705.871 4,618.654 fully diluted earnings from operations and learned last Thursday (April 16) at the Shares outstanding 665,950 665,950 net earnings for the first quarter of 1970 would be $57 and $.58 and, for the first annual meeting in New York, amount- Fuqua Industries Inc., Atlanta-based di- quarter of 1969, $.49 and 5.70 per share. ed to $1,083,000 or 15 cents a share versified company and group station respectively. Adjusted for the 3 for 2 stock split in as compared with net income of owner, reported increases in net reve- December, 1969.

0018061,01001

AM radiation changes that did not provide first service to 25% ject to the 25% white area require- of the proposed service area or 25% of ment. classed minor by FCC the population within the area. The pro- In its policy statement issued last The FCC announced last week that it posal was part of a plan aimed at di- week, the commission said that hence- applications for will follow a policy of treating requests verting most of radio service growth in- forth, requests for 1969). changes, including for changes in AM radiation patterns to FM (BROADCASTING, Sept 8, radiation pattern Many of those on the those for directional to non -directional or hours of operation as "minor" rather commenting proposals objected to the restrictions on and vice versa, will be considered minor than "major" change proposals. changes, contending that they unfairly change proposals, unless associated In a proposed rulemaking issued last prohibited AM's from improving exist- with changes in frequency, power, hours September, the commission said it would ing service by categorizing even minimal of operation, or station location. reject applications for major changes power changes or changes in radiation Applications for changes in hours of in daytime or night -time AM facilities pattern or site as "major and thus sub- operation will also be considered minor

90 BROADCASTING, April 20, 1970 change proposals, provided they do not the hearings is to review developments struct short new lines, and is not re- involve new nighttime propagation since the subcommittee's last hearings quired for construction of local ex- studies. on the subject in May 1969 -such as change lines, the commission said it The commission noted that previous- the meetings of the International Tele- could see "no useful purpose" for re- ly it has classified applications for pat- communications Satellite Consortium quiring authorization under those cir- tern changes as major or minor on an and the U. S.-India agreement on in- cumstances. ad hoc basis. structional television. It said it hoped the policy statement would "align AM application procedures 10 more closely with those followed in the Lines miles or Ibss Color -TV sales FM and TV broadcast services" and need no FCC sanction slump in February "dispel much of present uncertainty as to the treatment of specific applica- The FCC last week gave common car- Distributor sales of color-TV receivers tions." riers authority in certain cases to pro- to retailers were still down in February, vide channel service under continuing by 25.7 %, compared to the same month blanket authority without individual ap- last year, but slightly up from the Foreign- policy side of plications. 26.1% decline in January, the Elec- satellites to be reviewed By a vote of 5 -to-0 with Commis- tronic Industries Association will report sioners, H. Rex Lee and Nicholas John- today (April 20). A House Foreign Affairs Subcommittee son absent, the commission ruled that Monochrome -TV sets also were down wil (hold hearings beginning this Thurs- common carriers subject to the provi- by 16.9% in February, day (April 23) on the foreign policy compared to sions of Section 214 (requiring FCC February 1969; implications of satellite communica- radio sales in all other approval to build channel facilities) categories declined. tions. The hearings continue next week. may provide channel service for an Among those testifying will be Frank AM, FM, TV or TV translator where Year-to -date figures for the first two Shakespeare, director of the United the service involves the use of existing months of 1970: - States Information Agency; Sig Mickel local exchange lines or the construction Television son, vice chairman, board of directors of new lines not exceeding 10 miles in of the International Broadcast Institute length. 1970 1969 Color 747,463 1,008,767 and former vice president of Time -Life The commission said the action "will Monochrome 670,726 803,754 Broadcast Inc.; and representatives of avoid administrative delays prejudicial Total 1,918,189 1,812,521 the State Department, Agency for In- to the prompt meeting of important re- ternational Development, and National quirements for immediate service...." Radio Aeronautics and Space Administration. Noting that individual Section 214 AM home 760,021 977,071 FM home 403,010 529,323 Subcommittee Chairman Clement J. authorizations do not appear to be Auto 1,403,732 1,825,821 Zablocki (D -Wis.) said the purpose of necessary to use existing lines or to con- Total 2,566,763 3,333,115 fatesartunes®

Broadcast advertising sales managers, Metro TV Sales, New named creative VP. York, named VP's. Raymond K. Maneval, creative super- F. Glenn Verrill, creative director, LeGrand L. Redfield, VP, Wesley Ad- visor, Alberto -Culver Co., Melrose Dowling Burke Adams division, Atlanta vertising, New York agency, joins Al- Park, Ill., joins Horace Schwerin As- subsidiary of BBDO, New York, named bert Frank -Guenther Law agency there sociates, Englewood Cliffs, N.J., as VP. and general executive VP manager, suc- as VP. ceeding Burke Dowling Adams, who Dixie Forth, Richard J. Hazlett and L. retires. W. Donald Mix, VP and asso- Michael Drexler, Richard Sullivan named creative super- ciate creative director, named executive VP and associate visors at Needham, Harper & Steers, VP and creative director. Jack V. Walz, media director, Chicago. Mrs. Fortis and Mr. Sullivan account executive, named VP. Ogilvy & Mather, earlier were elected VP's of agency. New York, named Les Keller, sports director, Triangle Michael Arthur, account supervisor, VP and director Benton & Bowles, New York, named Stations, named president of Len Carey of media. He suc- agency, Honolulu. VP. ceeds Jules Fine, Norman Carrier, VP, J. Walter Thomp- who becomes di- Joel S. Lewis, formerly with Doyle - son Co., New York, joins Clyne Maxon rector of market- Dane-Bernbach, Grey Advertising and Inc. there in same capacity. ing services and Ted Bates & Co., all New York, named James R. Driscoll, with Brittingham Mr. Drexler chairman of ac- director of new New York office of Al- Inc., New York broker, joins Warwick count- management review board. bert Jay Rosenthal & Co., Chicago, at & Legler there as VP. Mel Robinson, director of operations, 685 Fifth Avenue. Irwin D. Levy and Kurt R. Wil linger, VPI Services, division of Electrographic Arthur Rosenblatt, advertising manager, both with Compton Advertising, New Corp., New York post-production facil- Liberty Mutual Insurance Co., Boston, York, named VP's. ity, named VP and general manager. joins Emerson Television Sales Corp., Thomas Ktely, advertising sales execu- William J, Curran, creative director, Stamford, Conn., subsidiary of National tive, Fairchild Publications, New York, Duncan- Brooks Inc., agency, Garden Union Electric Corp., as director of ad- joins Ketchum, MacLeod & Grove there City, N.Y., also named VP. vertising and sales promotion. as VP and account manager. Philip R. Cane, account supervisor, John Chervokas, VP, Grey Advertising, Martin Ozer and Richard Waller, group Sander Rodkin Advertising, Chicago, New York, also appointed associate

BROADCASTING, April 20, 1970 91. creative director. Media guide analysis of community problems Terry D'Angona, with KFWB(AM) Los and needs on a continuing basis. Angeles, joins Buckley Broadcasting Jack Barnard, formerly general man- Ralph Hilliard, manager, Teleprompter ager of KPRI(FM) Diego, Corp. (group owner) there as director San named Corp.'s Farmington, N.M., system, joins president of Southwestern Broadcasters of marketing-research. Tampa -St. Petersburg, Fla., system. He Inc. Southwestern stations include KPRI- is succeeded by James Harper, man- Michael J. Burke, senior product man- (AM) and KvMS(FM) Santa Ana, Calif., ager, Rawlins, Wyo. Perry Nash, chief ager Miles Laboratories Inc., Elkhart, KRDS(AM) Tollison, Ariz., KKAM(AM) technician, Silver City, N.M., succeeds Ind., appointed director of marketing, Pueblo, Colo., and KKAT(AM) Rosewell, Mr. Harper. Bill toiletries and hygiene products, con- N.M. Wagner, chief engi- sumer products group of Miles. neer, Santa Cruz, Calif., appointed man- Frazier Reams Jr,, president of Reams ager, Los Gatos, Calif., and Tom Hop- man- Thomas J. Josephson, general sales Broadcasting Corp., Toledo, Ohio, as- ping, sales manager, West Palm Beach, ager, WIS -TV Columbia, S.C., joins WSFA- sumes additional responsibility of gen- Fla., appointed manager, Boynton Beach TV Montgomery, Ala., in same capacity. eral manager, WCWA -AM -FM there. and Lake Worth, both Florida. Both are Cosmos Broadcasting stations. Reams stations include WCWA, WUOK- Jeff Davidson, general sales manager, (AM) Cumberland, Md., and WKBZ- Richard Pew, head of engineering, WSTV -TV Steubenville, Ohio -Wheeling, (AM) Muskegon, Mich. Washington state systems, Columbia Cable Systems, Westport, Conn., ap- W. Va., joins WPGH -TV Pittsburgh, as William R. Rollins, VP, Suburban Radio sales manager. pointed manager of Washington sys- Group, Belmont, N.C. -based group tems. Jerry Cranford, with Texas Cable - Cosmos Cappellino, with wary (Am) broadcaster, named executive VP, suc- vision Corp., San Angelo, Tex., sub- Cleveland, appointed sales manager of ceeding the late James B. Keel. Lewis Pa. are sidiary of Columbia, appointed general wlxz(AM) McKeesport, Both H. Bagwell succeeds Mr. Rollins as VP. manager. owned by Westchester Corp. David Polinger, formerly president, Dan Clarkston, manager and sales man- Friendly Frost Inc., broadcast division, ager, KsLY(AM) San Luis Obispo, Calif., New York, joins Bell Television Inc. Programing KvEc(AM) there as sales manager. joins there in newly created position of VP, Charles Fries, VP for production ad- Patrick Collins, producer, Foote Cone operations. Bell is involved in multiple ministration, Columbia Pictures, West & Belding, Hollywood, joins Leo Bur- areas of communications including Coast, named senior VP, production, nett Co. there as commercial producer. CATV. Metromedia Producers Corp., Holly- Kenneth Torgerson, VP- senior associate Charles Bailey, formerly with WTVK -TV, wood. media director, Dancer- Fitzgerald -Sam- Knoxville, Tenn., joins wQTY(AM), Leonard Kornblum, VP and treasurer, ple, New York, joins The Sawyer Group WFMI-FM Montgomery, Ala., as gen- Independent Television Corp., New Inc., independent media buyer there, eral manager. York, named VP, financial and legal as projects. consultant on special Nancy M. Pool, with KMOX -FM St. affairs. Louis, joins WIL -FM there as manager. Fred Houghton, director of business Douglas Eason, operations manager, affairs, West Coast, MGM Television, PERSONALIZED KATZ(AM) St. Louis, appointed station Culver City, Calif., appointed director manager. of business affairs, MGM Television, New York. Bud Sunkel, with WIAI(FM) Danville, BINGO Ill., appointed station manager. Carmen Pugliese, administrative assist- ant, Metromedia Program Sales, New Robert H. MacCallum, manager, sales York, appointed director of contract and WLVA(AM) operations, Lynchburg, and program administration. Va., appointed manager of station. CARDS Ron Sassi, program executive, ABC - Robert A. Daly, director of planning TV, Hollywood, joins Paramount Tele- and administration, FOR CABLE TV business- affairs de- vision there as program supervisor, net- partment, CBS -TV, New York, ap- work production. Leo Silber, entertain- AND RADIO pointed director of business affairs -New ment -field lawyer, joins ABC -TV, New York. PROGRAMING York, as program attorney in contracts Edward R. Salamon Jr., with KDKA -AM- department. FM Pittsburgh, appointed Game name can be research direc- Paul Mitchell, with wnvR(FM) tor. formerly Any 5 letter word, etc. and WPBS(FM), both Philadelphia, joins Jeff Woodruff, with KQV -AM -FM Pitts- KXYz(AM) Houston as program director. SIZE burgh, joins WLS -AM -FM Chicago as re- CARD search director. Chuck Dunaway, music director, wixY- (AM) Cleveland, joins wtxz(AM) Mc- 412 X 53/4 Melvyn Black, salary administrator, Keesport, Pa., as program director. He NBC, New York, appointed manager, succeeds George Brewer, who resigns. Front & back side employment. Tim Brooks, research su- Noonan, with WOR -TV New Price per M -53.00 pervisor, wcns -TV New York, joins Vincent G. NBC Owned Stations Division there as York, appointed assistant program di- AD SPACE FOR YOUR senior research analyst. Clayton C. rector. SPONSORS MESSAGE. Steffensen, supervisor, general- account- Charles Peterson, with KXYZ -AM -FM ing department, NBC, West Coast, Bur- Houston, joins KDKA -AM -FM Pittsburgh BINGO PALACE bank, Calif., appointed manager, ac- as program manager. counting and financial planning. 4423 Dodge St. Dick Sargent, with WRDU -TV Raleigh - Joseph W. Koral, news director, WHEN- Durham, N.C., joins WNBE -TV New Omaha, Nebraska 68102 AM-FM-TV Buffalo, N.Y., appointed to Bern, N.C., as production and opera- (402) 553 -9986 / 551 -4815 newly created position of community - tions manager. Sherman Husted, with services director. He will supervise and WNBE -TV, named executive producer.

92 BROADCASTING, April 20, 1970 News Toledo, Ohio. Allied fields Jack MacDonald, promotion director, Jack Begon, weekend -news manager, xEx(AM) Portland, Ore., joins Kvt(AM) Newton Minow, ABC News, New York, appointed cor- Seattle in same capacity. Both are former chairman respondent /producer, ABC News, Rome. Golden West Broadcasters stations. of FCC and pres- Phil Brady, correspondent, NBC News, ently senior part- Ivan B. Rich, formerly with WTMJ -TV ner of Williams, New York, joins NBC News bureau Milwaukee, named assistant director of in Saigon. Bennett, Baird and advertising and promotion, WXYZ -TV Minow, Chicago Myles E. Walsh, manager of systems Detroit. law firm, named development, CBS direct marketing Ann Smiley, with WNBE -TV New Bern, chairman of board services division, New York, appointed N.C., appointed promotion manager and of trustees, Rand director of computer systems, CBS continuity director. Corp., private, News election unit. Edward Hamlin, Mr. Minow non -profit re- with office of national estimates, Central Jack R. Mulligan, formerly publicity manager with Time magazine and PR search and analysis firm, Santa Monica, Intelligence Agency, Washington, joins Calif. CBS News, New York, as coordinator account executive with Young & Rub- of broadcast research. icam, New York, joins New York of- fice of Ketchum, MacLeod & Grove, Deaths Richard A. Fuller, with UPI, appointed Pittsburgh, as manager, agency com- manager of Springfield, Ill. bureau UPI, munications. Jerome S. Stolzoff, 46, senior VP, SSC- succeeding Richard L. Adorjan, who re- &B, New York, died April 11 at Lenox signs to accept position with state gov Hill hospital, New York. He is sur- ernment there. James W. Joyce, also Equipment & engineering vived by wife, Ruth, son and daughter. with UPI, appointed manager of Lin- Jack Becknell, with WNBE -TV New Merriman Smith, 57, White House cor- coln, Neb., bureau, succeeding Michael Bern, N.C., appointed engineer. respondent, UPI, died April 13 at his J. chief Kaeser, who transfers to Detroit bu- home in Alexandria, Va., of self-in- Frank Cook, with wicEF(Tv) Dayton, reau. flicted wound. Dean of White Ohio, joins WCWA -AM -FM Toledo, Ohio, gunshot Daniel Hrvatin, with WKYC -TV Cleve- he covered past as chief engineer. House correspondents, land, joins WJW -TV there as assistant six Presidents. In 1963 he won Pulitzer news director. Lawrence M. Ryan, general manager, Prize for his coverage of assassination instrument Larry Hope, /controls division, Duarte, of President Kennedy. He also received director of news, peninsula Calif., of Conrac Corp., New York, ap- bureau, wAvy(Tv) Portsmouth- National Headliner Award for reporting Norfolk- pointed general manager of Conrac Newport News, as- of Franklin Roosevelt's death and was Va., appointed news division of Conrac Corp., Covina, Calif. signment editor, Portsmouth bureau. honored by President Johnson with Robert E. Riddle, manager, marketing James B. Mustard, with WDAU -TV administration, Fairchild Systems Tech- Pa., joins WBAL -Tv Baltimore Scranton, nology division, Fairchild Camera and as general assignment reporter. Instrument Corp., Mountain View, Nancy Reid, newswriter-editor, KABC- Calif., joins International Video Corp., AM-FM Los Angeles, appointed to simi- Sunnyvale, Calif., in similar capacity. lar KNX -AM -FM post at there. Peter Mor- Nicholas J. La Bate, project engineer, ago, writer-editor, KNX- AM -FM, named CBS -TV, New York, appointed master- reporter-broadcaster. ing supervisor, CBS Electronic Video Georges Croses, European TV repre- Recording, Rockleigh, N.J. He will be sentative, ABC Sports, New York, ap- responsible for customer materials from pointed director of European affairs, arrival at processing facility to transfer ABC Sports, Paris. to EVR master negatives. Alfred P. Martin, senior reliability engineer, Gen- eral Electric color television, Syracuse, Promotion N.Y., joins EVR as electrical engineer. Iry Mandell, with Grey & Davis, PR Roger W. Slinkman, engineering man- affiliate of Grey Advertising, New York, ager, Sylvania television picture -tube named to newly created position of manufacturing facility, Ottawa, Ohio, senior VP. named manager there. James Collier, writer -producer, program James C. Strickland, physics teacher, promotion department, xNxT(TV) Los Dade county (Fla.) board of public in- Angeles, named promotion manager. He structions, joins MCI Inc., Fort Lauder- succeeds Hal Biard, named director of dale, Fla., recording -equipment manu- promotion and information services, facturer, as design engineer. WBBM -TV Chicago. Both are CBS-owned stations. Robert M. Smith, promotion director, International WAru-TV Augusta, Ga., joins WJCL- Gary D. Landis, with Badillo /Compton, (Tv) Savannah, Ga., in same capacity. San Juan, P.R., and Bernhard Klepper, Stations, please call Diana L. Davidson, special events di- with Compton GmbH, Frankfurt, Ger- Ron Curtis at 312 -337 -5318 rector, KDWB(AM) Minneapolis, ap- many, both named VP's. pointed promotion director. Vidar Kilen, deputy managing director, III `Nationwide Broadcast Jane Vollmer, formerly with WKYC -AM- Alfsen, Becker & Bates A /S, Oslo, Nor- `Personnel, `Inc. FM Cleveland, appointed promotion and way, member of Ted Bates Group Co.'s, public affairs director, WCWA-AM -FM New York, named managing director. 645 N. Michigan Ave. Chicago, Illinois 60611

BROADCASTING, April 20, 1970 93 Presidential Medal of Freedom. He NBC. He was among first American re- ager for Devney Organization. He is joined UPI in 1936 with Atlanta bu- porters to cover World War II when he survived by wife, Kathryn, and two chil- reau, coming to Washington in 1940. became correspondent with Royal Air dren. He is survived by wife, Gailey, and Force in 1939. He was recalled from Arnold Nemiroff, 43, director of busi- three children, two by a former mar- France in December of that year and ness affairs in network programing, riage. began writing "By the Way." Column Universal Television, died April 1 of emanated from Washington following William Mellors heart attack in Los Angeles. Mr. Nemir- end of World War II and continued (Bill) Henry, 79, off joined legal department of MCA TV, columnist with until April 5 of this year. He is sur- New York, in 1959, moving to Holly- vived by wife, Corinne, and two daugh- wood in 1964. He is survived by wife, Los Angeles ters. Times, died April Jeanne, son and daughter. 13 in Los Angeles. Gunnar Wiig, 67, former general manag- Edward J. Reilly, 39, senior trial lawyer Mr. Henry joined er of WHEC(AM) Rochester, N.Y., died until his retirement in 1968, FCC, Times in 1912 and April 13. In retirement since early 1960's, Washington, died of cancer at his home in 1933 began his he was one of first sportscasters to re- in Washington April 13. He joined FCC dual career of create out -of -town baseball games from in 1959 as lawyer in transfer division. journalist - broad- telegraphed play -by -play accounts. He is survived by wife, Joan, and four caster with KILT- Mr. Henry John Toothill, 65, president of Burn- children. (AM) Los Angeles, first as sports an- Smith Co., New York, station repre- Manuel Perez Romero, chief engineer, nouncer and later as war correspondent sentatives, died April 7 following heart wBMJ(AM) San Juan, P.R., died April and news commentator. He worked for attack. Mr. Toothill, whose office was 7. He is survived by his wife and four Mutual Broadcasting System, CBS and in Chicago, also served as regional man- children. forlheBecord

As compiled by BROADCASTING, April 7 ant. height above ground 355 ft. P.O. ad- Call dress: c/o Dr. George E. Blair, 223 East letter action through April 14 and based on filings, Franklin Street, Chapel Hill, N. C. 27514. Viking Television Inc., Minneapolis. Estimated construction cost $320.158; first- Granted KTMA -TV. authorizations and other FCC actions. year operating cost $30.000; revenue none. Abbreviations: Ann.- announced. ant. -an- Geographic coordinates 36 22' 34" north tenna. aur.-aural. CATV -community an- lat.; 80 22 14" west long. Type trans. Existing TV stations tenna television. CH -critical hours. CP- GE 4TT -57A. Type ant. GE TY -106C. Legal construction permit. D-day. DA- direction- counsel Pierson. Ball & Dowd Washington; Final actions al antenna. ERP -. consulting engineer Alan B. Maclntyre, kc-kllocycles. kw-kilowatts. LS-local sun- Chapel Hill. Principals: Board of Trustees. FCC granted live TV coverage of recovery set. MC-megacycles. mod. -modification. N University of North Carolina. Principals con- operations of Apollo 13 spacecraft provided -night. PSA-presunrise service authority. trol WUNC -FM-TV Chapel Hill, WUND- under temporary authorizations to Western SCA- subsidiary communications authoriza- TV Columbia, 'WUNE-TV Linville, 'WUNF- Union International Inc., Comsat, and Joint- tion. SH- specifled hours. SSA -special serv- TV Asheville, 'WUNG-TV Concord, WUNJ- ly to American Telephone and Telegraph ice authorization. STA- special temporary TV Wilmington, WUNK -TV Greenville. Co.. ITT World Communications Inc. RCA authorization. trans.-transmitter. UHF-ul- WUAG(FM) Greensboro and 'WKNC(FM) Global Communications Inc. and WM. Au- tra high frequency. U- unlimited hours. Raleigh. all North Carolina. Action April 7. thorizations are for period beginning April VHF -very high frequency. vis.-visual. w- 10 and terminating April 30, 1970. Action watts. "-educational. Action on motion April 10. Hearing Examiner Herbert Sharfman in WEDN(TV) Norwich, Conn.-Broadcast Orlando. Fla. (Mid -Florida Television Corp. Bureau granted mod. of license covering re- New TV stations et al.), TV proceeding, denied motion by duction in aur. ERP to 31.6 kw. Action TV 9 Inc. for further hearing conference April 10. (Does. 11083, 17339. 17341 -2, 17344). Action Start Authorized April 6. WMAR -TV Baltimore- Broadcast Bureau WSNS(TV) Chicago -Authorized program granted CP to change type trans. Action operation on ch. 44, ERP 610 kw vis., DA- Other action April 8. U, ant. height above average terrain 1,430 Review board in Norfolk. Va., TV pro- KTCA-TV St. Paul, Minn.- Broadcast Bu- ft. Action March 23. ceeding. Does. 18791 -92, granted request for reau granted mod. of CP to change aur. extension of time, filed April 8 by Broadcast ERP to 20 kw: change trans. location to Final action Bureau. Action April 10. Gramsle Road. 0.4 mile east of Victoria St.. Shoreview; change type trans. and ant.: "Winston-Salem, N. C. University of Call letter application ant. height 1310 ft.; condition. Action April North Carolina. roadcast Bureau granted 8. UHF ch. 26; ERP 302 kw vis., 60.3 kw aur. Capital City TV Inc., Anaconda, Mont. Ant. above average terrain 1,670 ft.; Requests KSMD -TV. KTCI -TV St. Paul, Minn.- Broadcast Bu- height reau granted mod. of CP to change ERP to 28.8 kw vis., 5.75 kw aur.; change trans. location to Gramsle Rd., 0.4 mile east of Victoria St., Shoreview; ant. height to 1300 ft. Action April 8. WRIP -TV Chattanooga- Broadcast Bureau granted mod. of CP to extend completion EDWIN TORNBERG date to Oct. 8; granted mod. of CP to change ERP to 162 kw vis., 32.4 kw aur.: specify studio location as McFarland Ave., 1 mile south of business district of Ross - & COMPANY, INC. ville, Ga.; change trans. and ant.; ant. height 980 ft. Action April 8. Actions on motions I Acting Chief. Broadcast Bureau, on re- Negotiators For The Purchase And Sale Of quest by Action for Children's Television, extended to April 29 time to reply to re- Radio And TV Stations CAN sponses in matter of petition of ACT for rulemaking to eliminate sponsorship and Appraisers Financial Advisors commercial content in children's programing and establishment of weekly fourteen hour quota of children's programs. Action April New York -60 East 42nd St., New York, N.Y. 10017 7. 212- 687.4242 Hearing Examiner Isadore A. Honig In West Coast-1357 Jewell Ave., Pacific Grove, Calif. 93950 Cheyenne, Wyo. (Frontier Broadcasting 408 -375 -3164 Co.), renewal of license of KFBC -TV, set procedural date and scheduled further pre - hearing conference for May 5; postponed hearing to June 23 in Cheyenne at location 94 BROADCASTING, April 20, 1970 PROFESSIONAL CARDS

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BROADCASTING, April 20, 1970 95 KPPC Pasadena, Calif.- Broadcast Bureau permitted remote control. Action April 7. Summary of broadcasting RACY Port Hueneme, Calif.-Broadcast Bureau granted mod. of CP to extend com- Compiled by FCC, April 1, 1970 pletion date to April 30. Action April 7. Not KRPM San Jose, Calif.- Broadcast Bureau On Air Total On Air Total permitted remote control. Action April 3. Licensed ST/0 CP's On Air CP's Authorized WVGT Mount Dora, Fla.- Broadcast Bu- reau granted CP to replace expired permit Commercial AM 4,260 2 17 4,280 70 4,351 for changes. Action April 10. Commercial FM 2,044 o 67 2,111 122 2,233 KLEI Kailua, Hawaii- Broadcast Bureau Commercial TV -VHF 493 2 15 509 15 524 granted license covering use of former Commercial TV -UHF 131 o 49 180 120, 300 main trans. as auxiliary trans. Action April Total commercial TV 624 2 64 689 135 824 10. Educational FM 382 o 24 406 49 455 WITL Lansing. Mich.-Broadcast Bureau Educational TV -VHF 75 o 5 80 5 85 granted mod. of CP to permit side -mounting Educational TV -UHF 96 o 12 108 11 119 of FM ant. on #1 tower of array. Action Total educational TV 171 o 17 188 16 204 April 10. WELA Elizabeth, N. J.- Broadcast Bureau Special Temporary Authorization permitted remote control. Action April 7. Includes 25 educational AM's on nonreserved channels. ues licensed UHF's that are not on the air. WQIZ St. George, S. C.- Broadcast Bureau Incl two granted mod. of CP to increase radiated signal to 192 my/m. Action April 10. WAVA Arlington, Va.- Broadcast Bureau to be announced (Doc. 18797). Action April Radio System for leave to amend applica- granted CP to increase height of ant. by 3, tion to reflect that one partner. Farnell addition of AM ant. Action April 7. Hearing Examiner Forest L. McClenning O'Quinn, owns 50% of CATV system fran- KOOD Lakewood, Wash. -Broadcast Bu- in Boston (RICO General Inc. [WNAC- chise in Glynn County, Ga. (Does. 17722, reau granted renewal of license subject to TV], Community Broadcasting of Boston 18395). Action April 6. condition that assignment of license be Inc. and Dudley Station Corp.), TV proceed- Hearing Examiner Jay A. Kyle in York- consummated within forty -five days of date ing, granted petition by Community Broad- town, Tex. (Dewitt Radio), AM proceeding, of grant. Action April 6. casting of Boston Inc. for leave to amend rescheduled hearing conference for May 6 WCIR Beckley. W. Va.- Broadcast Bureau application to report change in business (Doc. 18528). Action April 6. granted license covering changes. Action Interests of principal and to reflect changes April 10. shares Hearing Examiner Forest L. McClenning in number of issued and subscribed in Jacksonville, N. C. (Seaboard Broadcast- of stock; granted petition by Community ing Corp. and Sencland Broadcasting Sys- Actions on motions Broadcasting of Boston Inc. for leave to tems Inc.), AM set certain amend application to specify change in ant. proceeding, pro- Hearing Examiner Charles J. Frederick in cedural dates and scheduled hearing for and and trans., and to modify financial proposal June 23 in Jacksonville (Does. 18549, 18813- Carthage Jackson, both Miss. (Meredith to show changes occasioned by change in 4). Action April 3. Colon Johnson [WECP] and Ford Broad- ant. and trans. proposals (Does. 18759-61). casting Co.), AM proceeding, scheduled Action April 7. Other actions further prehearing conference for April 22, unless parties notify hearing examiner by Hearing Examiner James F. Tierney in Review board in Mt. Pleasant, Iowa, AM New York (WPIX Inc. [WPIX(TV)] and close of business April 16, they do not Inc.), TV proceed- proceeding, Does. 18594 -96, granted petition desire to adduce further evidence on sub- Forum Communications to accept late filed pleading, filed Jan. 26 urban Issue. (Does. 18487.8). Action April 7. ing, ordered further prehearing conference by Charlton Radio Co. Dismissed without for April 8 not to exceed one hour's dura- prejudice to re- petition for leave to amend Hearing Examiner Jay A. Kyle in Ponce tion; all documents specified In memoran- appeal from adverse ruling of hearing ex- and Manati, both Puerto Rico (Radio An- dum opinion and order shall be in readiness aminer, filed Dec. 30, 1969, by Chariton tilles Inc., Arecibo Broadcasting Corp. and all discovery completed at commence- Radio Co. Action April 10. [WMNT] and Zaba Radio Corp.), AM pro- ment of hearing (Does. 18711 -2). Action ceeding, continued without date hearing April 1). Review board in Natick, Mass., AM pro- now scheduled for April 15 (Does. 18564-6). ceeding, Does. 18640-41, granted to extent Action April 3. WPIX(TV) New York -FCC continued indicated and denied in all other respects, hearing in competitive proceeding between further motion to enlarge issues, filed Dec. Hearing Examiner Jay A. Kyle in Char- WPIX Inc.. and Forum Communications 1969, by Home Service Broadcasting Corp. lottesville, Va. (Charles W. Hurt, Welk Inc. for license of ch. 11, from May 4 until Action April 10. Inc. [WELK]. and WUVA). AM proceeding. July 20 In order issued by Hearing Ex- reopened record; set aside dates for filing aminer James F. Tierney (Does. 18711. Review board in Alamogordo, N. M., AM of proposed findings and replies to suburban 18712). Hearing will be held in New York proceeding, Does. 17624 -25, granted petition issue (Does. 18585 -7). Action April 3. at a place to be announced later. Action for extension of time, filed April 8 by April 10. Sierra Blanca Broadcasting Co. Action April e Hearing Examiner Forest L. McClenning 9. in Smyrna. Ga. (Laurence N. Polk Jr. Hearing Examiner F. Tierney James in In [transferor] and Times Journal Inc. and Charleston, S. C. (South Carolina Educa- Review board Youngstown, Ohio, AM Kinney [transferees]. proceeding, Does. 18768 -69 denied petition to M. W. Jr. transfer tional Television Commission [WITV(TV)], of control of Jonquil Broadcasting Co., Li- et al.), TV granted joint peti- enlarge Issues, filed Jan. 19 by Jud Inc. proceeding, Action April 9. censee of WYNX, ordered notification on tion by parties applicant for leave to amend April 27 of all witnesses to be called in applications, to reflect efforts to ascertain Review board in Ponce, P. R.. AM pro- affirmative cases of parties pursuant to community problems In grade B gain area ceeding, Docs. 18564 -66, granted Joint peti- order released March 17, to include notifi- (Does. 18569 -72). Action April 2. tion for approval of agreement, filed March cation of all public witnesses to be called 10 by Zaba Radio Corp. and Arecibo Broad- by any party (Doc. 18784). Action April 3. Call letter application casting Corp.; approved agreement; appli- WNBE -TV, Continental TV Inc., New cation of Arecibo Broadcasting Corp. dis- Call letter action Bern. N. C. Requests WCTI -TV. missed with prejudice; applications of Radio Antilles Inc. and Zaba Radio Corp. retained KBEK. Beckham Broadcasting Co., Elk in hearing. Action April 8. City. Okla. Granted KADS. New AM stations Review board in Blacksburg, Va., AM proceeding. Doc. 18445, granted petition for Actions on motions extension of time, filed April 10 by Blue New FM stations Ridge Broadcasting. Action April 14. Hearing Examiner Frederick W. Dennis - Starts authorized ton in Las Cruces, N. M. (Marvin C. Hanz), Call letter applications AM proceeding, granted petition by ap- KNEU(FM) El Centro, Callf.- Authorized with ownership Conejo Broadcasters, Thousand Oaks, program operation on 98.5 mc, ERP 50 kw, stateme Ehibt #9, Calif. Requests KKID. ant. height above average terrain 75 ft. Ac- Section III, Page 2. Par. 1C and tendered Townsend Broadcasting Corp., Parsons. tion March 27. revision of Section IV-A to application and Tenn. Requests WTBP. WMPH(FM) Wilmington, Del.- Author- denied in all other respects; canceled pre- Ized program operation on 91.7 mc, TPO hearing conference scheduled for April 15; 10 w. Action March 26. amended ordering paragraph 1 of order Existing AM stations released March 27 to read that record herein WKYV(FM) Vicksburg, Miss. -Authorized reopened with respect to enlarged issues program operation on 106.7 mc, ERP 58 kw. specified in review board order released Final actions ant. height above average terrain 510 ft. March 25; granted motion by Broadcast Bu- Broadcast Bureau granted licenses cover- Action March 25. reau to strike reply to opposition and ing changes in following: KAUS Austin. WRCU -FM Hamilton, N. Y.- Authorized ordered reply and those to oppositions filed Minn.; WDAL Meridian, Miss.; WONE Day- program operation on 90.1 mc, TPO 10 w. by Las Cruces and Chaparal stricken (Doc. ton, Ohio; KADA Ada. Okla. Actions April Action March 20. 18714). Action April 6. 10. WAAV(FM) Wilmington, N. C.- Author- Hearing Examiner Jay A. Kyle In States- Broadcast Bureau granted licenses cover- ized program operation on 102.7 mc, ERP boro and Jesup, both Georgia (Community ing auxiliary trans. for the following: 50 kw, ant. height above average terrain Radio System and Morris' Inc.), AM pro- WGHM Skowhegan. Me.: KRMG Tulsa, 145 ft. Action March 19. ceeding reopened record and set aside dates Okla.; KBHB Sturgis, S. D. Actions April established for filing of proposed findings 10. WHYP -FM North East. Pa.- Authorized and replies to suburban Issue (Does. 17722, WKAC Athens, Ala.- Broadcast Bureau program operation on 102.3 mc, ERP 3 kw, 18395). Action April 3. granted CP to increase daytime to ant. height below average terrain 95 ft. power Action March 25. Hearing Examiner Jay A. Kyle in States- 5 kw and Install new trans. Action April 10. boro and Jesup, both Georgia (Community WDNG Anniston, Ala. -Broadcast Bureau WYTM -FM Fayetteville, Tenn.- Author- Radio System and Morris's Inc.), AM pro- granted license covering use of former main ceeding, granted petition by Community trans. as auxiliary trans. Action April 10. (Continued on page 101)

96 (FOR THE RECORD) BROADCASTING, April 20, 1970 CLASSIFIED ADVERTISING

Payable in advance. Check or money order only. Help Wanted 30f per word -52.00 minimum. Situations Wanted 25e per word -$2.00 minimum. Display ads $40.00 per inch. 5" or over billed at run -of -book rate.-Stations for Applicants: If tapes or films are submitted, please send $1.00 for each package Sale, Wanted to Buy Stations, Employment Agencies, and Business Opportunity to cover handling charge. Forward remittance separately. All transcriptions. pho- advertising require display space. Agency commission only on display space. tos, etc., addressed to box numbers are sent at owner's risk. BROADCASTING All other classifications 35¢ per word -$4.00 minimum. expressly repudiates any liability cr responsibility for their cusrcdy cr return. Deadline for copy: Must be received ny Monday for publication next Monday. No charge for blind box number. Please submit copy by letter cr wire. No telephone calls accepted without Address replies: c/o BROADCASTING. 1735 DeSales St., N.W., Washington, D.C. confirming wire or letter prior to deadline. 20036.

RADIO Announcers continued Technical continued Help Wanted Management Opportunity for community minded, musically Chief engineer, Indiana 5000 -1000 w. station needs knowledgeable program director-daytime. Fastest take -charge Chief. Up to $200 a week for the Manager with sales ability for small market, New growing county in New York state. Ideal living right man to start with benefits. New transmitter York State. Immediate opening. Bcx C -339, BROAD- conditions. MOR format. Prefer 1st phone, but soon. Call manager 812 -425 -2221 to talk terms. CASTING. looking for announcer/program director. Send re sume and tape. Box D -112, BROADCASTING. Wanted: chief engineer /announcer for Texas- Mexican Station Manager for major east coast university FM border AM operation. Must be able to repair and station; now jazz format. Presently 790 w., plan- Morning man, big voice. bright, creative, who can perform preventive maintenance. The more that you ning 10,000 w (dual polarization) stereo next also produce clever commercials, be doorman, and save us, the higher the pay. Write Box 1731, Laredo, fall. Station administrative background necessary. janitor, all for a barely livable salary. But you'll Texas. Most staff positions held by students. M.A. pre- be appreciated. Box 0 -133, BROADCASTING. ferred. Possibility for some teaching. Salary: open NEWS and competitive. July. An equal opportunity em- Announcer -salesman for upper New England net News ployer. Box D -124. BROADCASTING. work station. Excellent opportunity. Box D -147, director of university FM station while work- BROADCASTING. ing toward M.S. or PH.D. Half time pays $3,000 Capable sales oriented person willing to work and plus remission of tuition. Major east coast univer- prove his/or her worth. Capable of becoming station We are looking for a young aggressive morning sity communications program. GRE aptitude score manager within a year. Prefer husband -wife combo. personality who loves top 40 radio. Must be creative of 1100 (for M.S.) or 1200 Ifor Ph. D.) and 3.0 Submit complete info with pix -Ist letter. Refer- and heavy on production. #1 station in medium GPA required. Send tape. An equal opportunity ences a must. Box D -131, BROADCASTING. mid -west market. Good salary and working condi- employer. Box D -122, BROADCASTING. tions. Tape. picture, resume, first letter. Box D -149, Manager with sales ability for suburban station in BROADCASTING. We're looking for a top -notch major- market news- medium market. Ist phone helpful but not neces- man to anchor a drive shift. Must be a journalist sary. N.C. area, excellent situation, immediate open- Mid day personality sought by one of America's with the voice and the know -how. Only pros with ing. Box D -167, BROADCASTING. finest major market rockers. Exceptional opportunity experience need apply. Send tape and resume for mature professional whose effort, commitment immediately to Box D -137, BROADCASTING. An Work in Tampa Bay in beautiful sunny Florida. and dedication are consistently above average. Must equal opportunity employer. Send This top 30 market, number I rated, Drake type be experienced and a fierce competitor. current rocker needs a strong no- nonsense, shirt -sleeve tape, resume and pic to Box D -170, BROADCAST- News Director for news oriented S.E. New York sales manager capable of directing a five man sales ING. state regional. Send tape and resume to Box D -145, department and handling local accounts and agen- BROADCASTING. pro cies. Liberal starting salary and fringe benefits. Up tempo MOR needs experienced announcer News director for Call Mr. Karp, prepaid 813- 733 -6967. duction; 6 -I? PM air- shift. Many opportunities award -winning news -oriented with this "home- station" of six- station group. medium Texas market. Beautiful equipment and Work with finest equipment and facilities in good support personnel. Heavy community involve- Sales Midlands. An equal opportunity employer. Send ment and daily editorials. Hospitalization, life resume, tape references immediately to Operations insurance, retirement. Box D -169, BROADCASTING. New Math. Sharp salesman with hustle and feel for Mgr., Box Lincoln, Nebraska 68501. market sales, training, equals one well - KFOR, 391, small plus Experienced newsman needed by one of the coun- manager. Box D -20, BROADCASTING. paid sales Opening Morning man. MOR. Resort area, salary tries most highly respected rock stations. Must be open. Send tape and resume to Mr. Herb Sabin, able to gather, edit and top flight news- Wanted: Sales manager and one salesman for top present Program Director, WBZA, Glenns Falls, New York casts with consistency. A fine opportunity for a country music station in S.E. Florida. Will consider 12801. dedicated news pro. If you have a mature voice Ist ticket ancr. /salesman. Will soon be adding FM and are a cut above the average, send current to our AM operation. List all information including Immediate all nite opening at progressive top 40. tape, resume and pic to Box D -176, minimum salary requirements first letter. Reply to BROADCAST- Need uptempo jock. Production abilities an asset. ING. BROADCASTING. Box D -84, Rush tape and resume to Alan Boyd, P.D., WDAK, Columbus, Georgia 31902. Good midwestern newsman wanted by management Self starter needed to take over active account list believing local news is backbone. in medium California market. Can produce programing Sports choice Announcer -production man for outstanding COW opportunity. Dale Low, KLSS income. Need real radio man. Send /KSMN, Mason City, five figure operation. Permanent. Send tape, resume, picture Iowa resume to Box D -168, BROADCASTING. complete and starting salary expected to Bill C. Walls, General Manager, WDAR AM Cr FM, Darlington. Opportunity for salesman or man wanting Programing, Production, Others program South Carolina. Or phone 803- 393 -4081. No collect sales. Continuous sales training offered. Dale Low, calls please. Program Director or operations /sports director KLSS /KSMN, Mason City, Iowa. of university FM station while working toward M.S. opening for mature announcer with first #1 station, midwest city of 50,000, needs two Immediate or Ph.D. Half time pays $3,000 plus remission of phone. Contact WSYB, Rutland, Vermont. tuition. Major east additional salesmen. If you are in a small market coast university communications program. GRE aptitude score of 1100 now and want to move up. this Is your chance. Immediate opening for reasonable mature announcer Ifor M.S.) or 1200 Ifor Ph.D.) and 3.0 GPA required. Nice fringes as well as decent compensation. Send for top related modern country daytime, serving Sports director send tape. An equal opportunity employer. resume, photo, present salary, WITY, Danville, Illi- 200,000 plus. Near Washington, Baltimore. Con- Box D -123, BROADCASTING. nois. tact Frank Manthos, WTRI, Brunswick, Md. 301- 834 -8141. Work in Tampa Bay in beautiful sunny Florida. Versatile broadcaster wanted: Escape from the big city problems in a small Iowa community with a This top 30 market, number I rated, Drake type to do a raker, has opening for two strong salesmen. Technical big station. Able variety of jobs on and fringe benefits. off the air. Group owner. Station owned by same Liberal starting salary and Call Engineer or Technician trainee Opportunity fur be- Mr. Karp. prepaid 813- 733 -6967. -- people for 45 years. If you have the potential and ginner with Ist class ticket. Little announcing or want to work, send complete resume, tape and maintenance. Will be given chance to learn. Must salary requirements to manager, KMA radio, Shen- Announcers be willing to work-we'll teach. Box 0-132, BROAD- andoah, Iowa. CASTING. Announcer -fast pace. Modern country. Professional sound. Permanent with advancement. Write Box Openings for first -class ticketholders for trans- Situations Wanted Management C -435, BROADCASTING. mitter- studio maintenance. Excellent salary. Modern Fifteen years management experience. Seeks market equipment. AM and FM. Send name and phone with greater potential. Box D -41, BROADCASTING. Need personality for up- tempo, very contemporary, number to Box D -140, BROADCASTING. MOR. 25-30 years old. You need tape, talent, ex- needed 5 Employed oeneral sales manager. Also general man- perience, picture and resume. Box D -44, BROAD- Chief engineer for KW directional station market. ager, station manager, FCC consultant, without CASTING. in key North Carolina Man must be quali- fied as audio engineer. transmitter. and directional portfolio. Reasons for desiring change, you wouldn't One of the nation's historic and beautiful southeast pattern. Man between ages of 28 and 40 who believe. Major and small market experience. Con- college towns is locking for a pro to handle the wants to settle in good location with good salary. tacts all major agencies. Seeks station manager early morning shift on its top -rated CBS outlet. If Apply to Box D -177, BROADCASTING. position radio or television with growth company. you're the man, we'll start you at $10,000. First Top sales record, excellent references. Married, 45, phone wanted, but not essential. Tape, resume and Wisconsin AM /FM full -time station seeking trans- no relocation problems. Box D -126, BROADCAST - mitter and Prefer some announcing I picture. Box D -56, BROADCASTING. studio engineer. NG. experience. Send complete resume and references Announcer -salesman for Western Pennsylvania full - to General Manager, WSWW, P.O. Box I, Platte- Swinger: heavy sales, 38, married. Presently manager timer. Must be experienced and professional in ville, Wisconsin 53818. of medium market full timer, running 35% ahead. announcing and selling Average salary $9,500. Larger market desired. Box D -150, BROADCASTING. Forward tape, resume, photo to Box D -65, BROAD- Chief engineer AM /FM Princeton -Trenton, N J CASTING. midway N. Y.- Philadelphia. 5,000 watt full -time Small market manager with big market experience DA -2, 50,000 horizontal- vertical stereo, SCA. 4 wants larger challenge. In six years have moved Experienced announcer in top 50 market, Northeast. man engineering staff, excellent growth opportunity, from commission sales to station manager. Experi- MOR format. Immediate opening. Rush tape, re- benefits, no air work. Call Dan Shields, 609 -924- enced with all phases including local and national sume. Box D -81. BROADCASTING. 3600. Immediate opening. Salary open. level. Box D -151, BROADCASTING.

BROADCASTING, April 20, 1970 97 Management continued Announcers continued News

Sales manager. Proven record of success in sales Tight board, Dl, newscaster, salesman, recent R -TV Grad, University of Illinois. Thorough knowi- and management with ability to convey concept broadcasting school graduate. Dependable, versatile, edge all sports and sports history. Want play -by- plus motivate. MOR contemporary background. creative. Will relocate- Bahamas inclusive. Box play experience. Also top newsman, investigative Anxious to assist in growth of responsible station D -158, BROADCASTING. reporter. Draft fulfilled. Married, 24. Excellent in medium market. Married, responsible, financially references. Photo, resume available. I'll come cheap. Sound. Resume available. Box D -156, BROADCAST- Bright jock, 5 years rock and contemporary MOR, Box D -10, BROADCASTING. ING. 2 years PD. Strong news, production. Married, 22, military completed, some college. Employed, top Wants radio and/or TV sports. 9 years outstanding Chicago tyro available. Young, veteran, 3rd, col- 50 market. Box D -179, BROADCASTING. news -sports with same Midwest organization. Can lege, relocate. Box D -161, BROADCASTING. organize, have ideas, do solid play -by -play. Stable, Maintenance oriented first phone good construction married, college man. Excellent references. Tape, Experienced broadcast equipment salesman, ten years and troubleshooter wants chief or assistant jock and pix, resume available. Five figures plus. Box D -130. experience in sales and sales management. Have news if necessary. Must be productive. Prefer Flor- BROADCASTING. managed sales exceeding I million per year. Tech- ida operation. Experienced AM -FM directionals and nical background. Have aircraft and looking for a remote control. Employer knows this ad. Box D -181, Experienced, newsman available. ;200.00 week. 717- position with the right company to cover the BROADCASTING. 755 -2743 or Box D -160, BROADCASTING. western states. Box D -171, BROADCASTING. Contemporary DJ available in June. College grad. News man with savvy. 10 years in major markets. Wm. F. "Rusty" Russell, available now. Experienced Some commercial and college experience. Third en- Can dig/write and deliver with authority. Available administrator, manager, executive sales. small, large dorsed. Reply, Box D -183, BROADCASTING. immediately. Box D -184, BROADCASTING. markets. Need $18- 20,000. 513 -885 -2298. Southern California. All music formats. Bob Melton, Newsman, sportscaster, community -oriented pro- Sales 12886 Fremont, Yucaipa, California, 714- 797 -7666. gramer, Texas and New England news award win- ner, desires news or programing post West of Salesman, DJ and /or manager trainee. Third en- Former Armed Forces Negro announcer, civilian Mississippi. 15 years experience. Available immedi- dorsed, 25, single, draft exempt, degree, looks, broadcast school graduate with 1st phone. Mature ately. John Callarman, IS York Ave., Watertown, wheeler dealer, potential. Could learn to auction. voiced and responsible individual. For tape and re- Mass. 02172. 617 -962 -2677. Travel. Honest. Can continue education. Desire a sume call: E. R. Singleton, 415- 635 -3427. lot of work. Top 40 or MOR. For resume, write Programing, Production, years Others R. L. Wagner III, P.O. Box 550, Grand Prairie, Radio and TV. Fifteen radio, management Texas 75050. sales, copy, programing, announcing. First phone, Many faceted radio man wants to specialize in 36, married. Box 341, Worthington, Ohio. sports. 10 years radio experience. Strong play -by- Announcers play baseball, football, basketball. A hard working Available now -16 years DJ, newsman, program di- "can do" man. 5 figure salary. Tape and resume rector. Good voice. Ist phone. Bryden, 5 Jamaica jock. 1st phone. Willing worker seeks break. on request. Prefer midwest. Will consider other Soul Lane, Escondido, Calif. 714- 745 -3546. Will relocate. Box D -12, BROADCASTING. locations and TV. Box D -10I, BROADCASTING. Just out of service. Experienced top 40-MOR First phone, will travel, dependable, hard working, Program director -personality -news director. Get all announcer. Production, play -by -play, copy writing three for one. Have man of 21. Draft exempt. I yr. the price of been top -rated presentable, young skill. 3rd. Family man, excellent references. Prefer D.J., asst. sports Box D personality and newsman in two top -ten markets. experience, director. -87, East. Jack Smith, 919 -497 -8889. BROADCASTING. Warm, mature, hip voice and delivery. MOR or top 40. Now in news with network operation in First phone. Straight, tight, reliable announcer. first phone seeks first posi- New York City. Have just completed exhaustive Young announcer with Prefers top 40 on west coast. Also interested in MOR or hard rock station. study of current music scene and am bursting with tion with up-beat station with sports emphasis. Rich Rummel, 1106 Texas or areas with a warmer climate. ideas. 36 years old. Box D -155, BROADCASTING. Preferably in Grand Ave., S.D., California 92109. 714- 272 -2460. Box D -118, BROADCASTING. Girl Friday. Sales, copy, air work, temporary permit. 1st Promising, eager, seeking career in Well rounded disc jockey. Good news delivery. phone. Will relocate. Box D -174, BROADCASTING. R & R. Call Paul Krakus (Sunshine) 1 -513-825 -2430 Draft free. Third class. Will relocate. Box D -120, BROADCASTING. Program director- operations manager for big mar- 1st phone. Bill Wade school graduate. Veteran. ket, Seeking authority-not a title. Excellent spot George R. Zema, 17023 Burton, Van Nuys, Cali- Bob Douglas Show -Available-Does your production, ratings, air work and first phone. Tele- The fornia 91406. station need new talent, with new ideas? A family phone 413- 442 -1283. de- man, with news ability, copywriting ability, area part -time or weekend work, 3rd, en- permanent Detroit pendability, reliability. Can you offer dorsed, some experience, broadcasting school gradu- Television What do you need? position with good potential? ate. For more information contact John Murray, you. Reply Box D Let's hear from to all. -125, Jr., 15717 Chatham, Detroit, Mich. 48223. Help Wanted Management BROADCASTING. DJ, tight board, good news, commercials, 3rd TV general manager. Young, intelligent, aggressive MOR, third en- Dentist, experienced, tight board, phone, veteran. Write Jim Danczek, 353 4th St., man with sales and programing experience to versatile, broad background den- dorsed, creative, Prairie Sac, Wisconsin 53578. assume full responsibility for management of small news- du tistry, medicine, psychology, authoritative market VHF station. D. C. Combs, Or write Box caster, writes selling copy. Available for fillers, Third endorsed. D -53, BROADCASTING. spots, public service, science specials, etc. Man- Soul D.J., newsman. Draft exempt. Will travel. Call Jim Richardson 312 -277 -5491. hattan, and N.J. area. Box D -127, BROADCASTING. Sales Hockey play -by -play announcer. Wants position in Announcer/sportscaster, four years experience, first a professional league. Solid experience. Good inter- phone. college graduate, married, just discharged Top 20 market VHF network affiliate, in midwest view man. Tape will tell. Locate anywhere. Box from Navy. Call Bob Romanko, 217 -345 -6584. has great opportunity for a hard driving, strong D -128, BROADCASTING. closing salesman. Excellent immediate opportunity 1st phone, 25 yrs. old, draft exempt, creative, plus promotion potential for person who proves Southeastern Michigan, Western Ontario. Experi- to cook at a rock, soul or up -tempo MOR himself. Send short resume with telephone number announcer, copywriter, production man. Heavy ready enced Anywhere. Limited experience. John - to Box D -159, BROADCASTING. An equal oppor- air preferred. Good voice, some college, working station. Char bualaf, 714- 274 -8656, or 5053 Merrimac Ct., San tunity employer M /F. toward first. Box D -129, BROADCASTING. Diego. Calif. 92117. Contemporary personality, 4 years experience, in- Technical cluding TV. Third. Box D -135, BROADCASTING. Technical Engineer fer east coast university. Department of radio -television -film operates four radio Changing format? Can guarantee top ratings any Chief engineer /announcer wanting to relocate . studios, one ad lib a color TV studio ITK 42sí, one monochrome type audience, using brief informal and six years experience . prefer country or MOR TV variety of music. Old fashioned professional, 12 formats. Hilly and wooded areas. Box D -69, studio ITK 60s), and an FM station. Present staff yrs. experience. Ist phone. Consider any areas. BROADCASTING. of professional engineers being expanded. Seek Average salary. Phone Smith, 712 -758 -3122. Write young, broadcast qualified man. Salary to $8900. An equal opportunity Box D -138, BROADCASTING. position employer. Box D -121, BROAD- Experienced engineer desires director /chief CASTING. with station or group. Design, planning, manufac- Announcer, newscaster, interviewer, bright D.J. ture, supervision, construction, directional, stereo, Maintenance engineer -video tape. Experience Selling sound, personable. Desires some sales. Wants re- color. Box D -116, BROADCASTING. quired Ampex 1002. Expanding VHF. Northeastern seaboard. Box D -141, BROADCASTING Contact chief engineer, KCTV, P.O. Box 1941, San Angelo, Texas Broadcast engineer- announcer, first phone; six 76901, or phone 915-655 -7383. Sincere, warm announcer. Family man. Wants to months as chief engineer and newscaster at suburban settle. Box D -146. BROADCASTING. N.Y.C. radio station. In Alaska since Aug. 1967 Wanted first class engineer experienced with micro- working heavy communications and radar equipment; wave and all phases transmitter operation. Salary Professionally trained announcer. Prefer rock, jazz Former technician AT &T microwave and carrier. commensurate with experience. Write KDUH TV, or R&B format. Continuity writing, will relocate, Good announcing voice; writing and dramatic Box 250, Hay Springs, Nebraska 69347. Phone 308- hard worker. Box D -148, BROADCASTING. ability. Available May, age 27, single, military 638 -2741 after 6 PM. complete. Box D -I17, BROADCASTING. Newsman /DJ. MOR /country format. Permanent. New York- Binghamton. Dependable person with first license handle Tight board. East. Box D -153, BROADCASTING. 1st phone. Engineer/maintenance /announcer. 10 class to UHF transmitter and studio years experience. Prefer Florida or S.E. Call 305- operation. Growth potential for the right person. Salary commensurate with experience. trained and experienced, third. 269 -4677 or write Box D -136, BROADCASTING. Call chief Young, professionally engineer, WBnA -TV, or program director, WBJA forty format. relocate. open. -TV, prefer top Will Salary Binghamton, New York. 772 -1122. Box D -154, BROADCASTING. lst phone. Administrative chief. Combo. 20 years experience. West preferred. Box D BROAD- -173, Wanted engineers with FCC first class license. Only Top rated morning man, PD, MD, looking for a CASTING. experienced need apply. Fully colorized station good home. Prefer top 40 MOR or mature rock. operation. Ampex, GE and Norelco color equip- Not a thunder throat, just easy to listen to . Construction, repair first phone wants chief or ment. Excellent pay and benefits. Please send no small markets please. Box D -157, BROADCAST- asst. Prefer Florida. Jock, news if necessary. Em- resume to C. lannucci, C.E., WNHC, 135 College ING. ployer knows this ad. Box D -182, BROADCASTING. Street, New Haven, Connecticut 06510.

98 BROADCASTING, April 20, 1970 Television Help Wanted Television FOR SALE Technical continued Situations Wanted Equipment continued Permanent position for maintenance technician for Technical For sale: 270 ft. Andrews 1$§" Heliax No. HJ -50A- fuii color Chicago ETV station. Contact chief engi- RG319. Half price, used only 3 years. WPRS Radio, N Louis Ave., Chicago, neer, WTTW, 5400 St. 5 years radio -television experience. Top 10 market, PH. 217-465 -0153, Paris, Illinois. Illinois 60625. Tel: 312 -583 -5000. 4 years college. Seeking move up. Box 0-1)9. BROADCASTING. H J 7 -50 Andrews Heliax 1%" Air coaxial trans- Summer relief positions for technicians available mission cable jacketed RG 319 MIL SPEC 12.000 now for fuil color Chicago ETV station. Contact feet available 6 -2000' reels- perfect surplus -test Chief Engineer, WTTW, 5400 N. St. Louis Ave.. NEWS reports available. 50% of factory price-can be Chicago, Illinois 60625. Tel: 312 -583 -5000. terminated to order tremendous News executive, 34, administrator, editor, reporter. cut'ard at savings. Fifteen years experience including N.Y.C. Phone Brokers invited. For FM broadcast -communications Atlanta southeast area broadcast equipment sales- -microwave -radar -Action Electric Sales, 1633 N. man. Sales experience desirable but not necessary. 205 -486 -3488 or write: Box D -152, BROADCAST- ING. Milwaukee, Chicago, 312-235 -2830. A strong technical background in television broad- casting is essential. Call or write the Grass Valley and Experienced television -radio sportscaster play-by- Complete Collins 21A transmitter phasing unit, Group. c/o Gravco Sales Incorporated, Station Plaza now Also large number play. 31, college graduate. Box D -178, BROAD - operating. of extra parts East, Great Neck, N.Y., phone 516- 487 -1311. supplies. be seen in operation for CASTI NG. and other Can a few days yet. Phone 803 -246 -2112 for appoint- NEWS Programing, Production, Others ment. Newsman to anchor, investigate at midwest medium market of VHF. Join young pros armed with latest Creative, ambitious, college grad seeks television MISCELLANEOUS color equipment in sharpening their abilities with production position in which to go and grow. imaginative visual casts. Radio reporter considered Experience, commercial, ETV, and presently Amer- Deejays! 11,000 classified gag lines. $10.00. Un- guaranteed. if he has good delivery. Tape, picture, and resume ican Forces Television. Available this summer. Box conditionally Comedy catalog free. Edmund Orrin, Mariposa, Calif. 95338. to Box D -79, BROADCASTING. C -343, BROADCASTING. "Experienced" writer- researcher for documentary Boo! Talkative, friendly ghostwriter yearns to re- Games, gimmicks, intros, breaks, one liners, brain unit; also newswriter- editor with film experience. turn to air himself. News, features & commercials storming, all in one package! Monthly. $2 sample. Journalism degree or comparable experience re- my bag. East or Southeast my scene. Currently with News- features Associates, 1312 Beverly, St. Louis, quired. Contact Gene Strut. WCKT TV, Miami. advertising agency. Age 28. VTR available. Box Mo.

PL 1 -6692. An equal opportunity employer. D -76, BROADCASTING. Five voice station i.d.'s of d.j.' jingles. Drum roll. Young man desires production or starting position $10.00. Send check or m.o. to Mid- America Programing, Production, Others into television, Box D -134, BROADCASTING. Promotion, P.O. Box 2812, Muncie, Indiana 47302. in northeast has openings for 3 TV PTV station majoring in TV production. Training Old -time radio shows on tape. For collectors. Free effective Sept. I, 1970: Children's Litera- College grad teachers in all studio operations. Write for resume. Ted catalog. Box D -144, BROADCASTING. ture IGrs. 2 -31, Math /Science (Grs. 4. 5, 61, Be- Goldschlager, 55 Winthrop St., Brooklyn, N.Y. 11225. havioral Science -Man and His Culture (Grs. 6 -71. Let major market personalities write for you. Fresh Suitable TV personality, subject matter expertise, up -to -the minute hip comedy monthly. Free sample and teaching experience essential. Audition tapes Wanted To Buy and comedy brochure -Contemporary Comedy, 726 necessary Box D -67, BROADCASTING. Equipment Chestnut Street, Suite B, Philadelphia, Pa. 19106. Promotion manager. If you are tired of doing all 1970 tests- answers for FCC first class license. Plus the work and letting your boss get all the credit, We need used 250. 500, I kw G 10 kw AM and Command's self study ability test. Proven. $5.00. move away from the snow and come to Texas' FM transmitters. No junk. Guarantee Radio Supply Command, Box 26348, San Francisco 94126. leading resort city,. Corpus Christi. Leading station Corp., 1314 Iturbide St., Laredo, Texas 78040. wants to improve its promotion with your help. D.J. one liners! Write for free samples, and also Send ideas, salary, resume to Box D -68, BROAD- Ten year old State University CCTV system must receive details on: California Aircheck Tapes, Voice CASTING. go to "Quad ". Seek solid -state quadrature VTR. Drop -ins, D.J. Source Guide, and much more! Contact H. Rutowski, Eastern Michigan University, Command Productions, Box 26348, San Francisco Switcher -director, minimum 2 years experience, Ypsilanti, Mich. 48197 or call 313 -487 -2168. 94126. growing NBC affiliate in prestige So. California market. Wm. Secrist, Program Director, KMIR -TV, 16" Transcriptions. Want to buy Sonny Dunham/ $3.00 buys set number one and catalogue of care- EI Mirador Hotel, Palm Springs, California 92262. MacGregor 1166, 2444 and 2491. Also interested fully selected one liners. Shad's House of Humor, in odd lots or complete libraries of Langworth. Suite 500, Applegate Tower, 3744 Applegate Ave- Situations Wanted Management Capitol, Associated, World, Standard, Thesaurus nue, Cincinnati, Ohio 45211. and AFRS, and their catalogues/indexes, with or General manager-Outstanding track record -local, without their libraries. Want also 16" acetate air - INSTRUCTIONS regional and national -administrative and sales, checks of dance band remotes, network radio shows to plus overall management. Exceptional business, etc., back 1930. Call collect Wally Heider, 213- FCC License and Associate Degree in Electronics agency, rep., and network contacts and references. 465 -8000 or write to 6373 Selma Ave., Hollywood, earned mostly by home study. Free catalog. Gran- Small or medium markets. East, south or midwest California 90028. tham Schools, 1505 N. Western, Hollywood, Cali- C -422, BROADCASTING. preferred. Box FOR SALE fornia 90027. Manager, station manager or operations. Problems, First Class FCC License theory and laboratory you solve them. If you knew me I'd Let me help Equipment training in six weeks. Be prepared , . let the be working for you! Box D -82, BROADCASTING. Masters in the nation's largest network of 1st class Coaxial -cable -Heliax, Styroflex, Spiroline, etc. and FCC licensing schools train you. Approved for vet- me- Operations /production director for medium to fittings. Unused mat'I-large stock -surplus prices. erans° and accredited member National Association 16 years production know -how dium -large station. Write for price list. S -W Elect Co., Box 4668, Oak- of Trade and Technical Schools... Write or phone and administrative ability, solid in all phases. land, Calif. 94623, phone 415 -832 -3527. the location most convenient to you. Elkins Insti- Creativity a way of life. Family man, references tutessa in Texas, 2603 Inwood Road, Dallas, Texas Resume, photo, salary on request. Box D -165, RCA BC6 audio console, P/37 camera cable, 4 -500 75235. Phone 214- 357 -4001. BROADCASTING. ft. reels with connectors, can be used with dual cable PC 70's. 3- Marconi MK IV 4i/2 camera. The Elkins °O° in California, 160 South Van Ness, San in all sales Executive sales. Exceptional background above equipment is used but in good condition. Francisco, California 94102, Phone 415- 626 -6757. areas, administrative, research, community affairs, Priced for quick sale. Box C -I1, BROADCASTING. and strong national experience provides a fine Elkins in Colorado, 420 South Broadway, Denver, opportunity for the company desiring the best. Ampex 1000C, monochrome. Has 07 Intersync, heads. Colorado 80209. Phone 303 -744 -7311. Only the finest references. Climate change pre- Operational. $5,500.00. Box D-60, BROADCASTING. ferred. Box D -172, BROADCASTING. Elkins in Florida, 283 South Krome Avenue, Home- Sale 3 spd Gates turntable $200. Also 6 300 -600 stead, Florida 33030 Phone 305- 247 -1135. Manager -sales manager. Over fifteen years various Daven attenuators with cue $25. Box D -162, BROAD- positions. Complete background sales, executive CASTING. Elkins °O° in Georgia, SI Tenth Street at Spring, promotion, administration, individual programing, N.W., Atlanta, Georgia 30309. Phone 404 -872 -8844. station and group. University graduate, enthusiastic, 4 RCA TK -42 camera systems, 4 TK -43 RCA color reliable. Employed but seek better potential with cameras. Like new. Box D -180, BROADCASTING. Elkins° in Illinois, 3443 N. Central Avenue, Chicago, Excellent references. Box progressive company. Illinois 60634. Phone 312 -286 -0210. D -185, BROADCASTING. Complete Shafer automation system. Has new guarantee. Includes country music library. Must ElkinsO.. in Louisiana, 333 St. Charles Avenue, New radio commercial manager, TV manager -8 years sell or lease. KZON Radio. 805-922 -2181. Orleans, Louisiana 70130. Phone 504 -525-2910. sales, programing, news, etc -12 years. Resume references. Tell it all. Interest-sales or manage- Raytheon parts for transmitters, phasors and all Elkins° in Minnesota, 4119 East Lake Street, Minne- ment, radio or TV. Relocate anywhere. Employer audio equipment. Consists of Daven attenuators, apolis, Minnesota 55406. Phone 612 -722 -2726. aware. Dick Long, 1413 Warren, Lafayette, Ind. transformers, chokes, coils, meters, resistors, switches, 317- 474 -4994. mica and oil capacitors, tuning motors, crystals, Elkins° in Tennessee, 66 Monroe, Memphis, Tennes- sockets, tubes, relays, hardware, wire and instruc- see 38103. Phone 901- 274 -7120. Announcers tion manuals. For any part or information, write C. A. Service, 14 Lewis St., Springfield, Vt. 05156, Elkins° in Tennessee, 2106 -A 8th Avenue, South, Announcer with news, sports, weather, commercial Att: Raytheon Service- Parts. Nashville, Tennessee 37204, Phone 615- 297 -8084, experience wants to move into top 30 markets. Married, stable, reliable. Box D -163, BROADCAST- For sale: Two almost new twelve inch Gates CB77 Elkins° in Texas, 3518 Travis, Houston, Texas 77002. ING. turntables with Viscous arms, $125.00 each cash, Phone 713 -526 -7637. Glenn Deal, WMAC, Metter, Ca. 912.685 -2136. Versatile, experienced professional desires perma- Elkins in Texas, 503 South Main, San Antonio, nent position in medium /major market. Personality Tower fabrication, erection and maintenance; used Texas 78204. Phone 512-223 -1848. oriented weather, sports. children's programing, tower equipment. Coastal Tower G Welding, Inc., variety shows, movie host. Box D -164, BROAD- P.O. Box 984, Tallahassee, Florida. Phone 904- Elkins in Washington, 404 Dexter, Seattle, Wash- CASTING. 877 -7456. ington 98109. Phone 206-622 -2921.

BROADCASTING, April 20, 1970 99 INSTRUCTIONS RADIO Situations Wanted continued Programing, Production, Others Announcing, programing, production, newscasting, Help Wanted sportscasting, console operation, disc jockeying and Ir811 It TWIT 111111I1 II1! all phases of radio and TV broadcasting. All taught by highly qualified professional teachers. One of PROGRAM DIRECTOR the nations finest and most complete facilities including our own broadcast station. Approved for The national program director of veterans° and accredited member of NATTS.. a large chain desires affiliation Write or phone the location most convenient to Stop Look Listen with one station in a major market. you. Dallassee - Atlantaoee - Chicago° - Hous- ton - Memphis° - Minneapolis. - Nashville° If you're looking for an announcer. time Box D -32, Broadcasting. New Orleansode - San Francisco... salesman, disc jockey, newsman, first phone, let MIKE KLEIN help you find a qualified Since 1946. Original course for FCC First Class broadcaster. Radio -telephone Operators License in six weeks. Ap- proved for veterans. Low -cost dormitory facilities CRAIG M. BARRETT is a professional TELEVISION at school. Reservations required. Several months employment agency specialising In broad- ahead advisable. Enrolling now for April IS, July 8. casting personnel. MIKE KLEIN, a profes- Help Wanted For information, references and reservations, write sional broadcaster, supervises this division. William B. Ogden, Radio Operational Engineering Write or call MIKE KLEIN for further School, 5075 Warner Avenue, Huntington Beach, information. Management California 92697. (Formerly of Burbank, California)

Columbia School of Broadcasting. 33 offices and enrollment studios in U.S. and Canada. Home CRAIG Me BARRETT school: 4444 Geary Boulevard, San Francisco 94118. MARKETING EXECUTIVE (Not affiliated with CBS, Inc. or any other institu- ASSOCIATES, INC. tion.) Free catalog. National electronics equipment manu- facturer specializing in the television Incorporated have the 527 Madison Ave. New York, NY 10022 Radio Engineering Schools industry needs a highly -qualified, finest and fastest course available for the 1st Class dy- namic marketing executive to head Radio Telephone License (famous 5 week course) (212) 758 -8690 up Total tuition $360. Classes begin at all R.E.I. comprehensive marketing group. Must Schools May 25, 29 & Aug. 3. Call or write lune "The mort important tiling is what coma have classic marketing experience and the R.E.I. School nearest you for information. wit of a microphone." Edward R. Murrow. proven ability in: R.E.1. in Beautiful Sarasota, the home office. 1336 Main Street, Sarasota, Florida 33577. Call (8131 Market Analysis 955 -6922. Fully approved for Veterans training. Market Planning R.E.I. in Fascinating K.C. at 3123 Gillham Rd., programing, Production, Others Product Review Kansas City, Mo. 64109. Call (816) WE 1 -5444. Fully approved for Veterans Training. Customer Service

JIM III R.E.I. In Delightful Glendale at 625 E. Colorado St., Scope of responsibilities cover adver- Glendale, California 91205. Call 12131 244 -6777. tising, public relations and trade show R.E.I. in Historic Fredericksburg at 809 Caroline St., departments, as well as Direct and Two - Fredericksburg, Va. 22401. Call (7031 373 -1491. PRODUCTION ONLY Step Sales and related product plan- ning and customer service. Challenging Just think . . . you can sit all day and 1970 Tests- answers for FCC first class license. top -management position with an excel- Plus Command's self -study ability test. Proven! play 'some people call it work) with the lent growth opportunity for the $5.00. Command Productions, Box 26348 -R, San finest 4 channel recording equipment and right Francisco 94126. person. studio. Cut up, tape up, beef up, just make Box D -139, Broadcasting. in this Licensed by New York State, veteran approved the best sounding spots anybody for FCC 1st Class license and announcer -disc- million people market ever heard. If you're jockey training. Contact A.T.S. Announcer Training a guy who loves to work with tape, you'll FOR SALE Stations 25 43 St., N.Y.C. OX Studios, West 1212) 5 -9245. love this opportunity to make money with First phone in six to twelve weeks through tape the finest equipment. Write: recorded lessons at home plus one week personal TELEVISION instruction in Detroit, Washington, San Francisco, Box D -175, Broadcasting. STATION Seattle or Los Angeles. Our nineteenth year teach- ing FCC license courses. Bob Johnson Radio License Excellent opportunity to get into TV. Take Training, 10600 Duncan, Manhattan Beach, Calif. over obligations only. In rich California 90266. Telephone 213 -379-4461. Valley. Box D -143, San Francisco, Seattle, Salt Lake City, Spokane, Situations Wanted Management Broadcasting. just 5 weeks to F.C.C. First Class License with Ron Bailie School of Broadcast. Make reservations for June 15, starting date. For information on all locations including Portland and Sacramento, phone Available write 170 Denny Way, ... 206 -682 -3696 or Seattle, One of the nation's best C&W program- Wash. 98109. ers. Excellent track record. Top rated FM air personality. Completely knowledge- STATION American Institute of Radio offers the nation's able of FCC Sales . Production FM Station in Major Coast Metro- finest quality course for your first class license . and Administration. Sixteen years politan Market. Maximum Power. in three to four weeks. Individual instruction. experience. Am looking for programing, Fi- Classes start every Monday. Tuition $300.00. and management opportunity. Details nancially qualified principals only. and references on request . . Hurry! Box D -142, Broadcasting. A.I.R. in Tennessee, 2622 Old Lebanon Road, Nash- Box D -166, Broadcasting. ville, Tennessee 37214. 615- 889 -0469.

A.I.R. in Florida, Koger Building, Boulevard Center, 3986 Beach Boulevard. P.O. Box 16652, Jacksonville, Florida. N.Y. small fulltime $200M 29% Tenn. small daytime $67.5M 29% Portland F.C.C. First Class License. 5 weeks with Ron Bailie School of Broadcast, 949 S.W. Oak St., Calif. small daytime 135M nego Fla. small fulltime 55M nego Portland, Oregon 97205. Phone 206/682 -3696. Wash. small daytime 80M 15M Mich. small AM &FM 113M cash F.C.C. first class license. San Francisco 5 weeks South medium TV 600MM cash La. medium with Ron Bailie School of Broadcast. Phone 415/ daytime 90M 29% 343 -1151. Mich. metro daytime 110M SOLD East major daytime 825M SOLD

Salt Lake City F.C.C. first class license. 5 weeks with Ron Bailie Shcool of Broadcast. Phone 801/ 355 -3632. CHAPMAN ASSOCIATES

Seattle F.C.C. first class license. 5 weeks with media brokerage eerviee Ron Bailie School of Broadcast. Phone 206/682 -3696. 2045 Peachtree Road Atlanta, Ga. 30309 Spokane F.C.C. first class license. 5 weeks with Ron Bailie School of Broadcast. Phone 509/629- 6878.

100 BROADCASTING, April 20, 1970 (Continued from page 96) Ing on programing ascertainment issues FOR SALE Stations to date to be specified by further order of ized program operation on 105.5 mc. ERP examiner following announcement of com- 3 kw, ant. height above average terrain mission's determination in pending primer continued 295 ft. Action March 26. inquiry proceeding (Doc. 18774); postponed hearings on qualifying Issues and com- Applications parative issues to May 26 (Does. 18673-6). Action April 1. Waverly, Iowa -Cedar Valley Broadcast- Hearing Examiner Jay A. Kyle In Corydon Aebia lßrohers line. ing Co. Seeks 99.3 mc, 3 kw. Ant. height and New Albany both Indiana. and Louis- Ka Rue above average terrain 179 ft. P.O. address ville, Ky. (Harrison Radio Inc. Lankford Box 307. Waverly 50677. Estimated construc- Broadcasting Co. and Radio 900 Inc.), FM 116 CENTRAL PARK SOUTH tion cost $17.000: first -year operating cost proceeding, granted petition by Radio 900 NEW YORK, N. Y. $6,700; revenue $10,000. Principals: John W. Inc. for leave to amend application to reflect Talbott, president. et al. Principals own stock changes within applicant's organiza- 265 -3430 KWVY(AM) Waverly. Ann. April 2. tion; scheduled further hearing conference Lorain. Ohio -Black Resources Inc. Seeks for April 16 (Does. 18636-8). Actions April 104.9 mc. 3 kw. Ant. height above average 3. terrain 300 ft. P.O. address 806 Quincy Hearing Examiner Jay A. Kyle in Pitts- Street, Brooklyn, N. Y. 11221. Estimated ton, Pa. (P.A.L. Broadcasters Inc.). FM construction cost $41.582; first -year operat- proceeding. set certain procedural dates: LARSON /WALKER & COMPANY ing cost $35,000; revenue $50,000. Principals: canceled evidentiary hearing now scheduled Calvin B. Marshall. president of nonprofit for May 19 and rescheduled evidentiary Brokers, Consultants, and Appraisers corporation, et al. Ann. April 8. hearing for July 27 (Doc. 17885). Action Los Angeles, Calif. 90067 Wash.. D.C. 20006 Lebanon, Ore. -C. T. Isley. Seeks 103.7 April 6. 1801 Ave. of the Stars 1725 Eye St., N.W. mc, 25 kw. Ant. height above average ter- Hearing Examiner Herbert Sharfman In Century City, Suite 501 Suite 714 rain 1,072 ft. P.O. address 1104 Via Coronel, Grenada, Miss. (Grenada Broadcasting Inc. 213/277.1567 202/223 -1553 Palos Verdes Estates. Calif. Estimated con- and Pemberton Broadcasting Co. Inc.). FM struction cost $26.500; first -year operating proceeding. extended certain procedural cost $19,440; revenue $12.000. Principals: dates and extended hearing to May 25 C. T. Isley, sole owner. Mr. Isley is engi- (Does. 18735-6). Action April 2. d» neer for two aerospace systems. Ann April 8. Other actions STATIONS FOR SALE Pulaski, Tenn. -SBG Enterprises Inc. Review board in Waukegan, Ill., FM pro- ROCKY MOUNTAIN- fulltime medium mar- Seeks 98.3 mc, 3 kw. Ant. height above ceeding, Does. 13292, 13940, 17242 denied i ket. $130,000. Terms. average terrain 300 ft. P.O. address Box petition to enlarge issues, filed Nov. 28, 2. NORTHEAST -Exclusive $350,000. 361, Pulaski 38478. Estimated construction 1969, by News -Sun Broadcasting Co. Action cost 53,950: first -year operating cost $12.892; April 8. revenue $26.280. Principals: Charles R. Solo- MARKET TV-full Avail - is 3MAJOR particulars. mon, president. Arthur L. Beatty, secretary, Review board In Gahanna, Ohio, FM pro- able to financially qualified buyers. and Sam George, vice president (each ceeding. Docs. 18308 and 18793, granted mo- 33í/a %). Mr. Solomon is technician. man- tion for extension of time, filed April 8 by ager for CATV systems in Pulaski. Law- Christian Voice of Central Ohio. Action renceburg and Fayetteville, all Tennessee. April 10. Mr. Beatty owns 33%% of contracting firm and Is chief technician for Columbia (Tenn.). Rulemaking applications J ad L. Stoll Cable TV. Mr. George is technician for Fayetteville (Tenn.) Community TV. Ann. KEAR -FM San Francisco -Requests rule - and ASSOCIATES making to substitute ch. 243 for ch. 247 at April 8. Carson City, Nev. Ann. April 10. 11:181 Hollywood Bird. Minocqua. Wis. -Bruce John Meek. Seeks Los Angeles, California 90028 John Pembroke Charleston, S. C.-Re- 95.9 mc. 2 kw. Ant. height above average quests amendment of rules to assign ch. Area Code 213 -464 -7279 terrain 300 ft. P.O. address Route 1. Toma- hawk, Wis. 54487. Estimated construction 300C to Charleston. S. C. Ann. April 10. cost $48,935.94; first -year operating cost $30,- 000; revenue $52,600. Principals: Bruce John Call letter applications Micek, sole owner. Mr. Meek is partner Seaborn Rudolph Hubbard, Vero Beach, and general manager of WELF(AM) Toma- Fla. Requests WGYL(FM). hawk. Ann. April 8. Progressive Broadcasting Co., Lawton. Final actions Okla. Requests KCCO -FM. Punta Gorda, Fla. Broadcast Bureau Call letter actions - Broadcasting You've granted Charlotte County Dearborn County Broadcasters, Aurora. Corp. 92.7 mc. 3 kw. Ant. height above average terrain 150 ft. P.O. address: Box Ind. Granted WSCH(FM). 277, Punta Gorda 33950. Estimated construc- Northeastern University. Boston. Granted tion cost $20,872; first -year operating cost WRBB(FM). got a $21,000; revenue $25,000. Principals: John C. Lotz, president, Mary E. Lotz, secretary - treasurer (each 45 %), and Ralph W. Lotz, Existing FM stations vice president (10 %). Principals have respec- tive interests in WCCF(AM) Punta Gorda. Applications good Action April 9. 'Wesson. Miss. - Coplah- Lincoln Junior KCSB -FM Santa Barbara Calif. -Seeks College. Broadcast Bureau granted 91.1 mc. to change from 91.5 mc to 89.3 mc; change TPO 10 w. P.O. address Billy B. Thames, trans. and studio location to 1700 West thing pres., Wesson 39191. Estimated construction Hillsdale Blvd.. San Mateo, Calif.; make cost and first -year operating cost were not changes In ant. system: TPO 10 kw; ERP Indicated on application announced Feb. 13; 46.7 kws; ant. height 330 ft. Ann. April 8. going! revenue none. Principals: W. S. Henley. 'WMKY -FM Morehead, Ky. -Seeks CP to president. board of trustees, et al. Action change from 91.1 mc to 90.3 mc; change April 8. trans. location to Triangle Hill. 3 miles Princeton, W. Va.- Mountain State Broad- east southeast from Morehead; operate by casting Co. Broadcast Bureau granted 95.9 remote control from studio location Combs mc. 3 kw. Ant. height above average terrain Bldg. 3d St., Morehead; install new trans. Voluntary health and wel- 286 ft. P.O. address: c/o Robert L. Harri- and ant.; make changes in ant. system: son, Box 1011. Princeton 24740. Estimated TPO 20 kw; ERP 50 kw; ant. height 500 fare agencies - 31,500 of construction cost $16,514: first -year operat- ft. Ann. April 8. them are at work right ing cost $18,000; revenue $36.000. Principals: KTXN -FM Victoria, Tex.-Seeks CP to re- - Frederick Goodall, president, Robert L. Har- place expired permit. Ann. April 10. of rison, secretary- treasurer (each 49 %), et al. now because your United Mr. Goodall is physician. Mr. Harrison owns Final actions WLOH(AM) Princeton. Action April 8. Way support. They are WENN -FM Birmingham. Ala.- Broadcast see on Actions on motions Bureau granted license for new FM; trans. solving problems you location type redescribed. Action April 8. Chief Hearing Examiner Arthur A. Glad- every hand ... the crime (KNUJ Inc.), FM WGEA -FM Geneva, Ala.- Broadcast Bu- stone in Fairmont, Minn. reau granted license covering new station. . proceeding, designated Hearing Examiner rate ... drug problem .. Basil P. Cooper as presiding officer, sched- Action April 8. of the poor and uled prehearing conference for May 19 and WTWX(FM) Guntersville, Ala.-Broadcast despair ... hearing for June 16 (Doc. 18829). Action Bureau granted license covering new sta- discontent of youth. April 6. tion. Action April 8. I Hearing Examiner Isadore A. Honig In WCOV -FM Montgomery. Ala.-Broadcast Rochester and Henrietta. both New York Bureau granted license covering new sta- (Rochester Radio Co., et al.), FM proceed- tion; ERP 50 kw; ant. height 390 ft. Ac- You make it possible ing, granted petition by Auburn Publishing tion April 8. Co. for leave to amend application to re- WRCK -FM Sheffield, Ala. flect that on March 12 it filed application -Broadcast Bu- of reau granted license covering new station; for consent to assignment WRLX(AM) 3 height 86 Auburn, N. Y., to WMBO Inc.; postponed ERP kw; ant. ft. Action April 8. certain procedural dates: postponed hear- KAXR(FM) Flagstaff, Ariz. - Broadcast BROADCASTING, April 20, 1970 (FOR THE RECORD) 101 Bureau granted mod. of CP to change trans. Co. to Margareta S. Sudbrink for $750.000. and studio location to Creative Arts Bldg., Translator actions Sellers: Allan Land, vice president, et al. Flagstaff; change type ant.: make changes K72D0 Rockaway. Neah- Kah -Nie, Mohler, Sellers own WHIZ-AM -FM -TV Zanesville. in ant. system. Action April 7. WOMP -AM-FM Bellaire,_ WNXT -AM -FM Manzanita, Wheeler and Nehalem, all Ore- Portsmouth, all Ohio. Buyer: Margareta S. KOTN -FM Pine Bluff, Ark. -Broadcast Bu- gon- Broadcast Bureau granted mod. of CP Sudbrink, sole owner. Mrs. Sudbrink owns reau granted CP to install ant.; change to change trans. of UHF translator. Action applicant to purchase WTOS(FM) Wauwa- ERP 28 kw. ant. height 115 It.; condition. April 9. tosa, Wis., 50% of WRMS(AM) Beardstown, Action April 8. W81AG Danville, Va -Broadcast Bureau Ill., and 15% of KYND(AM) Burlington. WMPH(FM) Wilmington, Del. - Broad- granted mod. of CP to extend completion Iowa. Ann. April 10. cast Bureau granted license covering new date of UHF translator station to Oct. 9. KEGG(AM) Daingerfield, Tex. Seeks station. Action April 10. Action April 9. transfer of control of Beamon Advertising- WBIE -FM Marietta, Broadcast Bu- Inc. from G. L. Brogoitti, A. C. Anderson Ga.- and Bascom Perkins et al (as a group 100% reau granted request for SCA on 67 kc. CATV before, none after) to James Don Taylor Action April 7. (none before. 100% after). Consideration: WRBD -FM Pompano Beach, Fla.- Broad- Actions on motions $56,500. Principals: R. C. and J. D. Taylor cast Bureau granted license covering new are general manager and assistant general station. Action April 10. Office of Opinions and Review in Williams- manager, respectively. of KEGG. Ann. April port. Pa. (Citizens Cable Inc. and Williams- 10. WDWD -FM Dawson, Ga.- Broadcast Bu- port TV Cable Co.), CATV proceeding, dis- reau granted license covering new FM. ERP missed as moot, application by Taft Broad- WCYB(AM) Bristol, Va. -Seeks assign- 3 kw; ant. height 230 ft. Action April 8. casting Co. for review of memorandum opin- ment of license from Appalachian Broad- WRBN -FM Warner Robins, Ga.- Broad- ion and order of review board which per- casting Corp. to 690 Radio Inc. for $250,000. mitted exploration in hearing of propriety Sellers: Robert H. Smith, president, et al. cast Bureau granted license covering new Sellers own WCYB-TV Bristol. Buyer: FM studio and remote control at 136 Hos- of waiving provisions of Section 74.1103 of rules. Hearing Examiner Isadore A. Honig James S. Ayers. sole owner. Mr. Ayers owns pital Dr.; ERP 3 kw; ant, height 205 ft. radio -TV representative firm and WABC- Action April 8. approved agreement between certain parties, directing CATV systems to cease and desist (AM) Cleveland. Tenn. Ann. April 6. WEAW-FM Evanston, Ill.-Broadcast Bu- from violation of Section 74.1103 and to af- reau granted mod. of CP to change type ford program exclusivity to specified TV's; Actions trans. and ant.; ERP 6.2 kw; ant. height terminated proceeding (Doc, 18581). Action WVFV(FM) Dundee, Ill.- Broadcast Bu- 1150 ft.; remote control permitted. Action April 7. reau granted assignment of license from April 7. Hearing Examiner Thomas H. Donahue in Fox Valley Radio Inc. to Richard O. Will - WCHO -FM Washington Court House, Ohio Wheeling, W. Va. (Wheeling Antenna Inc.), rett for $45,000. Sellers: James C. French, -Broadcast Bureau granted license covering CATV proceeding, continued to April 9 time president, et al. Buyer: Richard O. Will- new FM: specify type trans.; ERP 3 kw: to file reply findings (Doc. 18612). Action nett, sole owner. Mr. Willrett is salesman ant. height 300 ft. Action April 1. April 6. for WLXT -TV Aurora, Ill. Action March 31. WVJP -FM Caguas, P. R.- Broadcast Bu- Chief Hearing Examiner Arthur A. Glad- KENR(AM) Houston and WKNX -AM -TV reau granted license covering new station. stone in Dayton, Wash. (Touchet Valley Saginaw, Mich.- Broadcast Bureau granted Action April 10. Television Inc.), CATV proceeding, desig- transfer of control of Lake Huron Broad- nated Hearing Examiner Isadore A. Honig casting Corp. from executors of Alvin M. WLBG -FM Laurens, S. C.- Broadcast Bu- as presiding officer, scheduled prehearing Bentley estate (33%% before, none after) reau granted mod. of SCA to change pur- conference for May 18 and hearing for June to William J. Edwards and Howard H. pose, Action April 7. 15 (Doc. 18825). Action April 6. Wolfe (each 33%% before, 50% after). Con- KVIL -FM Highland Park -Dallas, Tex. - Hearing Examiner Ernest Nash in Wheel- sideration: $325,000. Action April 6. Broadcast Bureau granted CP to change ing. W. Va. (Duvall Radio Sales & Service), trans. location to Beitline Rd.. Cedar Hill, CATV proceeding, granted request by Rust Tex.; change type ant.; make changes In Craft Broadcasting Co. and Duvall Radio Cable television activities ant. system; ERP 55 kw; ant- height 1570 Sales & Service and terminated proceeding ft.; remote control permitted. Action April (Doc. 18757). Action April 3. The following are activities in com- 8. munity- antenna television reported to Action on motion Ownership changes BROADCASTING through April 14. Re- Hearing Examiner Lenore G. Ehrig in Hartford and Berlin, both Connecticut Applications ports include applications for permis- (WHCN Inc. [WHCN -FMI and Communica- sion to install and operate CATV's, tion Media), FM proceeding, granted peti- KKNU(FM) Fresno, Calif. -Seeks assign- tion by Broadcast Bureau; continued April ment of license from Broadcast Industries grants of CATV franchises and sales 17 prehearing conference until April 24 Inc. to Mineral King Broadcasters for (Dots. 18805-6). Action April 6. $126,000. Sellers: Elbert H. Dean, president. of existing installations. et al. Buyers: Clyde B. Love, William Rob- Call letter applications ert Patton (each 28%). Robert E. Darling. Franchise grants are shown in italics. Dino R. Fulvio (each 17%), and James H. KRKD -FM, International Church of the Carlson (10%). Messrs. Love and Patton Saginaw, Mich.- Gerity Broadcasting Co.. Foursquare Gospel. Los Angeles. Requests each own 50% of KNNU(FM) Tulare, Calif. Adrian. Mich. (multiple-CATV owner). has KFSG(FM). Principals own 50% of applicant for new been awarded a franchise. Installation will WWJC-FM, Titanic Corp., Duluth, Minn. AM at Morro Bay. Calif. Mr. Love owns cost $15, and the monthly charge for serv- background music service, 33%% of invest- ice will be $4.90. Requests WGGR(FM). ment firm and 50% of music amusement WIQT -FM, Chemung County Radio, Horse- service. Mr. Patton owns 50% each of vend- Columbia, Mo. - International Telemeter heads, N.Y. Requests WQIX(FM). ing equipment firm and music vending com- Corp., Los Angeles (multiple -CATV owner), has applied for franchise. WRVC -FM, Brinsfield Broadcasting Co., pany, 51% of other music vending firm and a Norfolk. Va. Requests WPWI -FM. 33%% of background music company. Mr. Glens Falls. N. Y.- Champlain Broadcast- Darling is general manager and program ing Co.. Champlain, N. Y., has applied for Call letter actions director for KNNU(FM) Mr. Fulvio is sales a franchise. The manager for KNNU(FM). Mr. Carlson is company proposes to pay KDEN-FM, Capitol City Broadcasting Co.. video -tape engineer for engineering service. the village $6,000 for the franchise, it KVOD(FM). granted, plus 6% of its gross revenues. In- Denver. Granted Ann. April 3. stallation will cost $15 and the monthly WWMT(FM), Texas Star Broadcasting a KCCN(AM) Honolulu -Seeks assignment charge will be $6. Co., New Orleans. Granted WBYU(FM). of license from Diamond Head Broadcasting System Inc. to Grayson Enterprises Inc. for Margaretta twp., Ohio-North Central TV $100000. Sellers: Al Lapin Jr., president, has been awarded a franchise. The contract Modification of CP's, et al. Controlling stockholders of seller con- calls for an initial installation cost of $15 trol WAJA-TV Miami and KIHP -TV San and a $5 monthly charge plus $1 for each Bernardino, Calif. Buyers: Dr. Ellis Carp, additional set in the same home. all stations president, Theodore Shanbaum, chairman, Ebensburg, Pa.-Mr. William Battista of Broadcast Bureau granted mod. of CP's to and Lee Optical and Associated Co.'s Re- Ebensburg has been awarded a franchise. extend completion dates for following: New tirement Pension Plan Trust (each 3335%). The terms of ppfollowi KLBK- AM -FM -TV the 30 -year franchise state Ark., to Buyers own Lubbock. that during the first year's operation the (FM)DeSannta Monica. Calif., to Aug. KWAB -TV Big Springs, KMOM -TV Mona - borough is to WVSL -FM Slidell. La., to Sept. 12; WSAE- hans and KTXS-TV Abilene, all Texas. Af- receive three per cent of the Arbor. Mich., to Sept. 20; managed gross income or $300, whichever is greater. (FM) Spring fairs of trust are by Dr. Carp, Mr. The payment is to increase progressively WDNH(FM) Dover, N. H., to Oct. 6; UVR- Shanbaum and Irving Greenberg, vice presi- until by the fifth FM Holdrege, Neb., to Sept. 28; WJAG -FM dent of Grayson. Ann. March 30. year it will be five per Norfolk Neb., to Sept. 25; WELV -FM cent or $460, whichever is greater, and re- Ellenville N. Y.. to Oct. 6; KPNW Eugene, WBCH -AM -FM Hastings, Mich. - Seek main at those proportions. 23; Portland, transfers of control of Barry Broadcasting Ore., to July KLIQ-FM Ore., Co. from Angie M. Olsen, Lawrence F. Mobridge. S. D. -James Parson of Miller. to Sept. 30; New AM Vega Baja, P. R., to S. D., has applied for a franchise. Oct. 7; WCOS -FM Columbia, S. C., to Aug. Loucks. Ray C. Spotts and Elizabeth Mac- 29; WKTM(FM) North Charleston, S. C., to Leod (as a group. 47.85% before, none Kenbridge, Va.- American Cable Televi- Sept. 30; KIXI -FM Seattle. to Oct. 11; KOL- after) to Raymond M. and Josephine P. sion Inc.. Phoenix (multiple -CATV owner), 6; WYMS(FM) Mil- Radant (none before, 8.299% after), Stephen has been FM Seattle, to Oct. Johnson (none before, 9.168%, after), Dr. awarded a franchise. The firm waukee to Oct. 1; WOSAM Coral Bay, St. will pay the municipality three per cent of V. to Oct. 10. Actions April John Walton, Patrick Hodges (each none John Island, I., before, 5.304% after) and Richard M. and its gross annual income of revenues up to 10. Rose D. Cook (none before, 19.775% after). $100,000. On gross revenues over $100,000 the Consideration: $60,536. Principals: Mr. and municipality will receive four per cent. Mrs. Radant own farm. Dr. Walton Is op- Appleton, Wis. -Four firms have applied Other actions, all services tometrist and owns 10.5% of professional for a franchise: Total Radio Inc., building corporation. Mr. Hodges owns Madison Hearing Examiner James F. Tierney in jewelry Wis.; Appleton CATV Inc. Marcus CATV matter of ABC, renewal of authority to de- store. Mr. Cook is editor and pub- Corp., Milwaukee (multiple -CATV owner); liver network radio and television programs lisher of Hastings (Mich.) Press Inc. Ann. and Fox Cities Communications Inc., Apple- to stations in Canada and Mexico. sched- April 6. ton, Wis. The city ordinance sets a fee of uled further hearing for April 21 (Doc. WZIP -AM -FM Cincinnati -Seek assignment $500 plus 2% of the gross of the company 18606). Action April 1. of licenses from The Zanesville Publishing that will eventually receive the franchise.

102 (FOR THE RECORD) BROADCASTING, April 20, 1970 As an assistant football coach in the to us in Chicago that I think, more years following World War II, George A front -runner than anything, would point up why Warren Earl instructed about 25 high - needs more than people believe in us," Mr. Earl says. school students in the "team" approach "Every year, the station presents to the and the will to win, to be number one. his own speed ad agencies a program that tells them Now, Mr. Earl uses the experience about our station. This is not new, build in them a respect for the job gained in those post -war years to every station in the country does it in coach they're doing and a respect for the sta- a team of approximately 93 radio per- one form or another. This time, I tion. By giving them full responsibility thought we might just forget about the sonalities and behind- the -scenes staff for a job, I let them particular know overt sell and present our station in members of KHJ -AM -FM Los Angeles that we believe in their ability and skill, terms of its present format -that is, to a position where it is now considered which in turn rubs off not only in the music. And the type of music that is by some to be the number-one youth - off -air sound, but in the behind the oriented radio station in the country. today. It was more successful than any- scenes aspect that normally is not one ever suspected. "My job here," Mr. Earl says, "as it Salesmen and buy- credited." ers kept asking us where the 'sell' was was back at Montebello high school, is Apparently, his prowess is to not be in our presentation. To top it all off, to direct the team, provide guidance to underestimated, because with a chal- we made a sale on the floor at the the players and be the designer a KFRC(AM) of lenge at in San Francisco, party in Chicago for some $20,000. To philosophy that will keep us number Mr. Earl guided the station from out of my knowledge, this is the first time that one." the pack to being among the most pop- has ever happened. Not only did we Although Mr. Earl did not join the ular in the short space of six months. feel we had an idea to believe in, but RKO General Los Angeles outlet until At the same time, the station's sales, apparently we were able to successfully February 1967, he has continued lead- according to Mr. Earl, went from prac- communicate that idea and belief to ing the station to a sweep of the youth tically nothing to well into the black. others," Mr. Earl continued. "And that market, a sweep that began with the "We recently had something happen is exactly what we believe we are doing change to the "boss radio" format in off the air in Los Angeles." 1965. And his position as number one The presentation Mr. Earl is talking in the market is not a new one for Mr. Week'sPrafile about involved demonstrating what he Earl. He has been associated with some considered to be the image of the sta- of the top radio stations in the country, tion, and as a modem "hip" sound, including KFWB (AM ) Los Angeles when the best way to do that was with a Crowell -Collier owned the station and tape- recorded rock concert and light it ranked number one in the Los An- show. "The reaction was just out of geles market. sight. Agency people kept telling us As to his role at a station being pro- how different the presentation was, and gramed from the outside, Mr. Earl how enjoyable," Mr. Earl says. "The knows that just having a successful for- subtleties of the presentation required mat does not insure a successful radio that people think of KHJ as the station, station. and because the presentation related di- "We use the 'much more music' for- rectly to us, we were able to sell KHJ mat that was developed by Drake - to the advertisers." Chenault [Enterprises] and is now being How does he plan to keep his sta- used by many of the RKO General tion tops in the tough Los Angeles radio stations. It took us from 12th in market? "We hire the best people, not the market to number one in six only in terms of air talent, but the months," according to Mr. Earl. "But guys and gals that work behind the we don't become complacent. In fact, talent. Then keep them enthusiastic we're not the same station today that about the job they are doing. Sure, pay- we were yesterday. We change, up -date, ing them a lot of money would do the tighten all the requirements for a pro- trick, but people work for recognition, fessional performance." too, and that's what we give them. We Of course, there is more to having George Warren Earl -vice presi- don't get complacent in our work. a successful radio station than just a ident and general manager, KHJ - Merely being number one does not in- new format and likeable personalities, AM-FM Los Angeles; b. Feb. 14, sure a similar standing tomorrow. By and Mr. Earl is quick to recognize this 1920, Chico, Calif.; promotion di- working hard, we find that it's easier challenge. rector, Kcoe(Tv) Los Angeles, to stay number one than it would be "Our people have to want to come to 1952 -53; vice president, Mullins- to slip to some other slot and have to work here and because they do, the Earl Advertising, 1954 -59; promo- fight our way back. We keep innovating. sound being put out by the station is tion manager, KFI(AM) Los Ange- So much so that I dislike the word more honest. A listener hearing one of les, 1959 -60; advertising- promo- 'format' when applied to KHJ because our personalities say that he cares for tion manager, Crowell - Collier that implies something steady and un- KFWB(AM) a particular record or whatever, knows Broadcasting Corp., changing and that's just not true about Los Angeles, KEWB (AM ) Oakland, that he is hearing what the airman be- us. We use the past as a basis but are Calif. (now KNEW), KDWB(AM) St. We maintain a rapport, we rap continually building new ideas. lieves. Paul, 1960 -64; general manager, No one in such person in the with our listeners if you prefer, KDWB(AM) St. Paul, 1964-65; gen- station has to worry a manner that the station never comes eral manager, KFRC(AM) San Fran- about his ideas not being accepted, and off as a phoney," Mr. Earl says. As he cisco, 1966 -67; general manager, he is free to present them to me or the points out, his job at KHJ is to direct KHJ -AM -FM Los Angeles, 1967, program or news director or whatever." the staff, not to do the work himself. elected vice president 1968; in. As Mr. Earl describes it, the best He knows that by instilling in those Helen Drescher of Los Angeles, title for him would be catalyst. He that work for him the knowledge that Aug. 20, 1946; children -Michael motivates those that work for him to their judgment will be respected, he can Britton, 22; Susan Lee, 18; Thom- contribute their best and the reaction get the very best from them. "I try to as Warren, 14; hobbies -old cars. has been dynamic.

BROADCASTING, April 20, 1970 103 Editorials

Work to be done costs and increasingly outspoken public criticism of TV, is diluting commercial impact. For the most part, this is an With parliamentary finesse, abetted by his party's realiza- old complaint. What really distinguished Absecon was the tion that Republicans are better financed than Democrats presence of an FCC commissioner to propose that the in this election year, Senator John O. Pastore (D -R.I.) government get into the act. has shepherded through the Senate a bill to equalize cam- The fact that agencies and advertisers have long protested paign expenditures on radio and television. The details are "clutter" does not mean that their present protests should presented elsewhere in this issue, and some of them will be ignored, even though piggybacks and independent 30's, attract applause. On balance, however, the bill would create the principal causes of "clutter," were the inventions of more problems than it would correct. agencies and advertisers, not broadcasters. The bait held out to broadcasters by the bill is a repeal As we have said for years, broadcasters should undertake of the equal -time law in its application to candidates for research to establish definitively the threshold of clutter, the Presidency and Vice Presidency. Hooray for any meas- not as it appears to broadcasters or advertisers but as it ure to repeal any part of Section 315. appears to the viewer. Regrettably, however, the bill ties to that bait several There should also be a forum in which buyers and sellers, hooks that broadcasters ought not to be asked to swallow. preferably at the highest levels, can meet regularly to discuss One is a requirement that broadcasters charge political can- common problems. Talking together will not resolve all didates no more than the minimum charged to commercial their differences, but it can be far more productive than advertisers whose credit is established and who may buy refusing to talk, and the results will be infinitely more long schedules in great volume. This is discriminatory; satisfactory to both sides than having the government it applies to no other media or political services. Still intrude where it has neither right nor competence. it might be rationalized as a price to pay for the equal -time repeal, if it in turn were not tied into other encumbrances. The bill also imposes ceilings on the amount a candidate The right to be wrong and his supporters may spend on broadcast advertising News- conscious Washington (and probably the nation at (seven cents per vote cast for the office in the preceding large) wondered what had happened to network coverage general election). This, by itself, would accentuate the of the Apollo 13 mission after trouble developed last Mon- discriminatory nature of the bill, but it is compounded by day night and there was threat of aborting the flight. what clearly would become the broadcasters' responsibility Metromedia's wrra(TV) Washington did respond quickly to enforce it. and stayed with the story once the emergency developed. Nowhere in the law is a ceiling- enforcement procedure ABC -TV cut in about 90 minutes after the first signs of spelled out. During the debate, references to that subject distress. CBS-TV and NBC-TV ran regular programing, only confirmed that the FCC was the governmental agency evidently because of the belief that successful space flights empowered to enforce the Communications Act, of which had become practically routine and that progress of the this would be a part, and that the FCC licenses broad- flight could be covered with spot bulletins. casters, not candidates. Give this bill as law to an FCC in What was witnessed was a classic example of how any election campaign, and the rule putting the monkey on independent news judgment works in a free society. the broadcasters' back would be automatic. All concerned were exercising their judgment as news- And if these provisions were not burdensome enough, the men. The First Amendment leaves it to the public to bill closes with an advisory that broadcasters must make decide which judgments are right and which are wrong. available to candidates a "reasonable" amount of exposure during prime time, leaving to the FCC the definition of "reasonable." It takes no gift of the occult to predict the disasters that would lead to. A repair job is needed in the House.

A need for facts There is much evidence of discontent with television among some of its influential users. This is not a particularly new situation, but the climate within which it is developing suggests that broadcasters will find it to their advantage to give some heed to the complaints. Armstrong Cork's much-publicized decision to drop net- work television does not, incidentally, merit the sort of introspection we recommend. It is apparent from the reasons offered by Armstrong's advertising vice president that, given the assignment of telling an important segment of Armstrong distributors that national -TV support would be curtailed for a while, he flagrantly over -sold the case. Much more significant is the concern exhibited by Edward H. Meyer, president of Grey Advertising, and other partic- Drawn for Bao.,.._..rrtno by Sid Rix ipants in the TV seminar held by the Association of National "Gentlemen, our new model has passed the acid test .. . Advertisers at Absecon, N.J., last week. The nub of their sets were placed in motels a week ago and they're still work- concern is that "commercial clutter," coupled with rising ing!"

104 BROADCASTING, April 20, 1970 In the Dallas- Fort Worth Market... When summer comes, Texans take over the lakes in everything from cruisers to catamarans to canoes. Texans are a fun -loving bunch. Always have been. They're free spenders, too. So if you have a product or service you think more Texans should have, let WBAP -TV tell the more- than -a- million -household Dallas /Fort Worth market about it. Why WBAP -TV? Well, we pioneered television in this area. And Texans have a healthy respect for that sort of thing.

WBAPTV nIBC DALLAS - FORT WORTH

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