DOCSLIB.ORG

Travel & Tourism

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Travel & Tourism Travel & Tourism - Grade 11, Open (CGG3O) Unit 1: Toronto Tourism Report & Ad Assignment Toronto is a city that draws tourists from around the world. We have a number of neighbourhoods, festivals, museums and parks that attract thousands of tourists each year. Task Your task is to research and analyze one tourist attraction in Toronto. You will create an attraction report and advertisement that will attract tourists to your destination. DUE DATE: ______________________ 1. Choose your attraction from the list. 2. Research your attraction. 3. Hand in the following to be marked: Complete a 1-page report and make sure to include the following: Name of attraction Map showing location of attraction in the city (this may be hand-drawn) List of 3 travel motivators & 3 travel barriers for your attraction One paragraph describing the main type of tourism this attraction is suitable for; e.g. if it is a provincial park it would be a nature tourism trip etc. Give three to four reason for your choice. Design a 1-page advertisement and make sure you include the following: Name of attraction with a ‘catchy’ slogan A list of activities people can do at the attraction Other highlights of the attraction Ad should be targeted at people interested in the type of tourism described in your paragraph. Pictures! Pictures! Pictures! Be creative!! This is your opportunity to show your artistic flair. Your ad should show evidence of thought, analysis and creativity. It should focus on a specific ‘target market’ depending on the attraction. For some examples of ads see the back of this assignment. Evaluation Knowledge/Understanding: 0 1 2 3 4 - 3 travel motivators and barriers are given - appropriate map of tourist attraction is included Thinking: 0 1 2 3 4 - paragraph shows strong evidence of analysis about types of tourism the attraction is suitable for Communication: 0 1 2 3 4 - creative design of advertisement - ad slogan is catchy and describes key draws of the attraction - effective use of visuals Application: 0 1 2 3 4 - effectively applies research of attraction to a ‘target market’ - analyse and interpret data gathered through research and investigation - rough research notes are attached RESEARCH - Toronto Tourism Ad & Report Name of attraction: …………………………………………………………………… Where is the attraction? (you may use street/neighbourhood names here) …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… What are some activities tourists can do at your attraction? (e.g. shopping, sightseeing etc.) …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… List any groups of people (families, couples, adventurers etc.) your attraction is best suited for: …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… Brainstorm some travel barriers and motivators that could attract/repel tourists: …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… List any ideas for pictures and slogans you can use in your ad: …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… List of Toronto Tourist Attractions/Festivals Attraction Student Casa Loma Kensington Market Distillery District Hockey Hall of Fame Chinatown Little India Little Italy Greektown Koreatown Roncesvalles Village CN Tower Rogers Centre Harbourfront Centre Eaton Centre University of Toronto Toronto Jazz Festival Pride Toronto Festival Ontario Science Centre Toronto Centre Island Ontario Place Canada’s Wonderland Royal Ontario Museum Art Gallery of Ontario Queen’s Park Legislative Assembly Nathan Phillips Square Useful websites for research: Toronto Tourism: http://www.torontotourism.com/ Toronto.com: http://www.toronto.com/ City of Toronto: http://www.toronto.ca/visitors/index.htm www.casaloma.org/ www.ontariosciencecentre.ca/ www.thedistillerydistrict.com/ www.kensington-market.ca/ www.hhof.com www.torontoeatoncentre.com/ www.tojazz.com/ www.pridetoronto.com/ www.cntower.ca/ www.rogerscentre.com/ www.harbourfrontcentre.com/ www.utoronto.ca/ www.ago.net/ www.rom.on.ca/ www.canadaswonderland.com/ www.ontla.on.ca/ .
Load more

Recommended publications
  • 1 Alexander Kitroeff Curriculum Vitae – May 2019 Current Position: Professor, History Department, Haverford College Educa
    Alexander Kitroeff Curriculum Vitae – May 2019 History Department, Haverford College, 370 Lancaster Avenue, Haverford PA, 19041 Mobile phone: 610-864-0567 e-mail: [email protected] Current Position: Professor, History Department, Haverford College Education: D.Phil. Modern History, Oxford University 1984 M.A. History, University of Keele 1979 B.A. Politics, University of Warwick 1977 Research Interests: Identity in Greece & its Diaspora from politics to sport Teaching Fields: Nationalism & ethnicity in Modern Europe, Mediterranean, & Modern Greece C19-20th Professional Experience: Professor, Haverford College 2019-present Visiting Professor, College Year in Athens, Spring 2018 Visiting Professor, American College of Greece, 2017-18 Associate Professor, History Dept., Haverford College, 2002-2019 Assistant Professor, History Dept., Haverford College, 1996-2002 Assistant Professor, History Dept. & Onassis Center, New York University, 1990-96 Adjunct Assistant Professor, History Department, Temple University, 1989-90 Visiting Lecturer, History Dept., & Hellenic Studies, Princeton University, Fall 1988 Adj. Asst. Professor, Byz. & Modern Greek Studies, Queens College CUNY, 1986-89 Fellowships & Visiting Positions: Venizelos Chair Modern Greek Studies, The American College in Greece 2011-12 Research Fellow, Center for Byz. & Mod. Greek Studies, Queens College CUNY 2004 Visiting Scholar, Vryonis Center for the Study of Hellenism, Sacramento, Spring 1994 Senior Visiting Member, St Antony’s College, Oxford University, Trinity 1991 Major Research Awards & Grants: Selected as “12 Great Greek Minds at Foreign Universities” by News in Greece 2016 Jaharis Family Foundation, 2013-15 The Stavros S. Niarchos Foundation, 2012 Immigrant Learning Center, 2011 Bank of Piraeus Cultural Foundation, 2008 Proteus Foundation, 2008 Center for Neo-Hellenic Studies, Hellenic Research Institute, 2003 1 President Gerald R.
    [Show full text]
  • Report No. Cl36735-1 Michigan Department of Licensing
    REPORT NO. CL36735-1 'C' SALES BY DESCENDING SALES PAGE 1 MICHIGAN DEPARTMENT OF JAN THRU DEC 2017 PERIOD covered" LICENSING & REGULATORY AFFAIRS 01/01/2017 THRU 12/31/2017 LIQUOR CONTROL COMMISSION DATE PRODUCED: 03/08/2018 LICENSE BUS ID CITY NAME OF BUSINESS SALES 01-002944 1885 Grand Rapids THE B.O.B. 752, 977.. 98 01-280984 249412 Detroit LITTLE CAESARS ARENA 693, 284 ,.23 01-250700 239108 Dearborn THE PANTHEION CLUB 532, 028 ..60 01-249170 238177 Detroit LEGENDS DETROIT 504, 695..69 01-005386 3518 Detroit FLOOD'S ■ 488, 822 . 05 01-256665 234992 Detroit STANDBY DETROIT, THE SKIP 459, 768..53 01-074686 129693 Detroit COMERICA PARK COMPLEX AND BALL PARK 447, 909.. 90 01-256954 240691 Detroit THE COLISEUM 425, 835 . 72 01-176176 211480 Southfield .7 BAR GRILL 410, 974.43 01-171141 208056 Walled Lake UPTOWN GRILLE, LLC ■ 410, 096.90 01-205709 190692 Detroit THE PENTHOUSE CLUB 403, 166..39 01-009249 6026 West Bloomfield SHENANDOAH GOLF & COUNTRY CLUB 395, 079..24 01-212753 225737 Ferndale WOODWARD IMPERIAL 381, 516 ..39 01-222359 223327 Royal Oak FIFTH AVENUE 3.76, 272..34 01-244491 236827 Detroit PUNCH BOWL SOCIAL-DETROIT 362, 291.. 41 01-252261 238977 Detroit TOWNHOUSE 336, 972.86 01-230927 232496 Birmingham MARKET NORTH END 331, 212.36 01-192070 223065 Detroit RUB BBQ 330, 264.52 .01-187582 214921 Detroit STARTERS BAR & GRILL AT STUDIO ONE 322, 071.46 01-007005 4566 Detroit NIKKI'S PIZZA 321, 873.10 01-000586 381 Detroit GOLDEN FLEECE 320, 830.50 01-107843 132852 Royal Oak O'TOOLES TAVERN 317, 264.91 01-267109 244173 Southfield DUO
    [Show full text]
  • Status of Business Improvement Area 2021 Operating Budget Approvals
    EC19.2 Appendix B Appendix B - Status of Business Improvement Area 2021 Operating Budget Approvals Approved by Board of Approved by General Approved by Business Improvement Area Management Membership City Council Albion Islington Square BIA Baby Point Gates BIA Bayview Leaside BIA October 10, 2020 November 30, 2020 Bloor Annex BIA Bloor by the Park BIA November 4, 2020 November 4, 2020 December 16- 17, 2020 Bloor Street BIA September 30, 2020 October 30, 2020 December 16- 17, 2020 Bloor West Village BIA Bloorcourt Village BIA Bloordale Village BIA Bloor-Yorkville BIA August 30, 2020 October 30, 2020 December 16- 17, 2020 Broadview Danforth BIA September 14, 2020 November 16, 2020 Cabbagetown BIA October 21, 2020 November 18, 2020 Chinatown BIA October 28, 2020 October 28, 2020 December 16- 17, 2020 Church-Wellesley Village BIA October 9, 2020 November 3, 2020 December 16- 17, 2020 CityPlace and Fort York BIA College Promenade BIA College West BIA Corso Italia BIA Crossroads of the Danforth BIA October 28, 2020 November 30, 2020 Danforth Mosaic BIA Danforth Village BIA Dovercourt Village BIA Downtown Yonge BIA September 24, 2020 November 19, 2020 Business Improvement Areas (BIAs) - 2021 Operating Budgets: Report 2 Appendix B Page 1 of 4 Approved by Board of Approved by General Approved by Business Improvement Area Management Membership City Council DuKe Heights BIA November 10, 2020 November 26, 2020 Dupont by the Castle BIA September 24, 2020 October 29, 2020 December 16- 17, 2020 Eglinton Hill BIA Emery Village BIA Fairbank Village BIA
    [Show full text]
  • Health, Medicine, and Power in the Salt Lake Valley, Utah
    HEALTH, MEDICINE, AND POWER IN THE SALT LAKE VALLEY, UTAH, 1869-1945 by Benjamin Michael Cater A dissertation submitted to the faculty of The University of Utah in partial fulfillment of the requirements for the degree of Doctor of Philosophy Department of History The University of Utah December 2012 Copyright © Benjamin Michael Cater 2012 All Rights Reserved The University of Utah Graduate School STATEMENT OF DISSERTATION APPROVAL The dissertation of Benjamin Michael Cater has been approved by the following supervisory committee members: W. Paul Reeve , Chair 8/13/2012 Date Approved Eric Hinderaker , Member 8/13/2012 Date Approved Matthew Basso , Member 8/13/2012 Date Approved Rebecca Horn , Member 8/13/2012 Date Approved Stephen Tatum , Member 8/13/2012 Date Approved and by Isabel Moreira , Chair of the Department of History and by Charles A. Wight, Dean of The Graduate School. ABSTRACT This dissertation examines the social history of medicine in the Salt Lake Valley, Utah, from the late nineteenth to the mid-twentieth century. It contends that race and class played disproportionate roles in the creation and evolution of Progressive Era health reforms. White middle-class residents embraced new scientific theories about physical health to bring about much needed programs in public sanitation and vaccination, hospital care, welfare services for the poor, and workplace safety legislation—all of which became necessary as Utah experienced increased immigration, industrialization, and urbanization at the turn of the century. Although these programs sometimes became embroiled in religious disputes between Mormons (members of the Church of Jesus Christ of Latter-day Saints) and non-Mormon “gentiles,” after Utah statehood in 1896 and efforts by Mormons to Americanize, religious tension diminished to allow powerful whites to implement and unequally benefit from these programs.
    [Show full text]
  • The Florida Geographer the Greek Community of Broward County, Florida: Its Origin, Growth and Evolution
    The Florida Geographer The Greek Community of Broward County, Florida: Its Origin, Growth and Evolution MGlY Caravelis Department ofHistolY and Political Sciences Barry University Broward County in South Florida is the second largest metropolitan area of the state, home to 1.8 million permanent residents. Over the past fifty years, the area has been transformed from a winter resort and major agricultural area at the southern periphery ofthe United States to a dynamic diverse multi-ethnic metropolis. Since 1990, Broward County is the third most racially diverse county in Florida and is considered among the top immigrant destinations in the state (www.broward.org). According to the 2006 U.S. Census' American Community Survey (ACS), more than 11,000 persons claim Greek descent. Those self identified Greeks have created a vibrant Greek ethnic community that is not spatially connected, yet it reflects the diverse origins and cultural experiences of its members. The Greek community of Broward County is an ethnic community whose occupants have created a social space of interaction between different localities. The socio-spatial construction ofthe Greek ethnic space is a complex process that takes place at multiple levels with evidence of a continual evolution reflecting its members. Etlmic communities have been an important focal point of geographic inquiry during the past century. Researchers agree that these communities are created and sustained because they meet not only the physical, but also the psychological needs of its members (Castles and Miller 1993; Massey, Goldring, and Durand 1994; Pedraza and Rumbault 1996; Zhou 1998; Kennedy and Roudometof 200 1; Zelinsky 2001).
    [Show full text]
  • Indian Summer
    Neighbourhoods I’m white, I’m single and I’m from small-town Northern Ontario. I never thought I’d fit into Little India. I couldn’t have been more wrong By Cynthia Brouse Indian Summer IF YOU DRIVE EAST along Gerrard Street on a weekend night, past Bollyhoo: the area I bought my house there a decade ago. I Chinatown II at Broadview, past quiet Leslieville, past Greenwood, that extends just used to tell people I lived in Little India, but the mundane view suddenly erupts in a metaphorical masala of a few blocks along I learned that was a misnomer, implying the fairy lights and Hindu gods, tandoor smoke and cumin, ads for in- Gerrard Street is a existence, either today or in the past, of a destination for South ternational phone cards, Bollywood movie posters, tabla beats and large number of East Indian residents. In Asians from Buffalo, ululating voices singing ghazals and bhangra—all crammed into a fact, only a handful had ever lived there. Detroit, Chicago and narrow street lined with narrow buildings that have seen better Pittsburgh The moniker applied by the local mer- days. Just as abruptly, after little more than a half-dozen blocks, it all chants, “Gerrard India Bazaar,” does a bet- stops at Coxwell, where the “Upper Beach” begins and real estate ter job of describing what is really a busi- prices rise. Filmmaker Deepa Mehta set parts of her spoof, Bolly- ness district that serves a distant clientele. wood Hollywood, in the clothing and jewellery stores on this stretch.
    [Show full text]
  • Ethnic Identity, Place Marketing, and Gentrification in Toronto
    Centre for Urban and Community Studies UNIVERSITY OF TORONTO Ethnic Identity, Place Marketing, and Gentrification in Toronto Jason Hackworth and Josephine Rekers Research Paper 203 ., Centre for Urban and Community Studies University of Toronto April 2005 ISSN 0316-0068; ISBN 0-7727-1442-8 Ethnic Identity, Place Marketing, and Gentrification in Toronto Jason Hackworth and Josephine Rekers Research Paper 203 April 2005, vi, 26 pp. ISSN 0316-0068 ISBN 0-7727-1442-8 Centre for Urban and Community Studies University of Toronto 455 Spadina Avenue, 4th floor Toronto M5S 2G8 Canada Telephone: 416 978-2072 Fax 416 978-7162 E-mail: [email protected] Website: www.urbancentre.utoronto.ca The opinions expressed in this or any paper published by the Centre for Urban and Community Studies do not necessarily reflect the views of the Centre, or those of the University of Toronto. Authors Jason Hackworth is Assistant Professor of Geography and Planning at the University of Toronto. His teaching and research focus on urban political economy. He is particularly interested in the effects of neoliberalism on cities in general, and housing in particular. He recently received a SSHRC grant to study real estate investment patterns in the largest U.S. and Canadian metropolitan areas and he is part of the research team working on the Community University Research Alliance on Community Gentrification and Building Inclusive Communities from Within. Josephine Rekers is an PhD Student in Geography at the University of Toronto and is interested in the influence of culture on economic activity. Acknowledgements The authors would like to thank David Hulchanski, Philippa Campsie, and two anonymous re­ viewers for their comments and assistance on an earlier draft.
    [Show full text]
  • The Greeks in America by Dan Georgakas 5 Georgakas on Greek Americans: a Response by 'Charles C
    VOL. XIV, Nos. 1 & 2 SPRING-SUMMER 1987 Publisher: LEANDROS PAPATHANASIOU Editorial Board: ALEXANDROS KITROEFF PETER PAPPAS YIANNIS P. ROUBATIS Managing Editor: SUSAN ANASTASAKOS Advisory Board: MARGARET ALEXIOU KOSTIS MOSKOFF Harvard University Thessaloniki, Greece SPYROS I. ASDRACHAS NICOS MOUZELIS University of Paris I London School of Economics LOUKAS AXELOS JAMES PETRAS Athens, Greece S.U.N.Y. at Binghamton HAGEN FLEISCHER OLE L. SMITH University of Crete University of Copenhagen ANGELIKI E. LAIOU STAVROS B. THOMADAKIS Harvard University Baruch College, C.U.N.Y. CONSTANTINE TSOUCALAS University of Athens The Journal of the Hellenic Diaspora is a quarterly review published by Pella Publishing Company, Inc., 337 West 36th Street, New York NY 10018-6401, U.S.A., in March, June, September, and December. Copyright © 1987 by Pella Publishing Company. ISSN 0364-2976 NOTES ON CONTRIBUTORS PETER D. CHIMBOS is Associate Professor of Sociology at Brescia College, London, Ontario . DAN GEORGAKAS is a lecturer at Van Arsdale School for Labor Studies, Empire State College—SUNY .. ALEXANDROS KITROEFF is an Editor of the Journal . BABIS MALAFOURIS is a veteran journalist and author of Ellines tis Amerikis 1528 - 1948 . CHARLES C. MOSKOS is professor of Sociology at Northwestern University, Illinois . ADAMANTIA POLLIS is profes- sor of Political Science at the New School for Social Research, New York ... JOHN E REXINE is professor of Classics at Colgate Uni- versity, New York . MARION SARAFIS has written extensively on Greece in the 1940s . WALTER F. WEIKER is professor of Political Science at Rutgers University, New Jersey. The editors welcome the freelance sub- Articles appearing in this Journal are mission of articles, essays and book re- abstracted and/or indexed in Historical views.
    [Show full text]
  • Gerrard India Bazaar: an Atypical Ethnic Economy in a Residential Neighbourhood
    c-s Fa ~Z7 ~·~"~z l' ??'C04""Z '1TXT" 71]7% T'?t!rtVTS ' 'em GERRARD INDIA BAZAAR: AN ATYPICAL ETHNIC ECONOMY IN A RESIDENTIAL NEIGHBOURHOOD by Angelica Suorineni, Honours B.A., Laurentian University, 2009 A Major Research Paper presented to Ryerson University in partial fulfillment of the requirements for the degree of Master of Arts in the Program of Immigration and Settlement Studies Toronto, Ontario, Canada, 2010 PROPERTY OF RYERSON UNJVERSIlY LIBRARY w Author's Declaration I hereby declare that I am the sole author of this major research paper. I authorize Ryerson University to lend this paper to other institutions or individuals for the purpose of scholarly research. I further authorize Ryerson University to reproduce this paper by photocopying or by other means, in total or in part, at the request of other institutions or individuals for the purpose of scholarly research. Signature \. ,', '7 jl ..> GERRARD INDIA BAZAAR: AN ATYPICAL ETHNIC ECONOMY IN A RESIDENTIAL NEIGHBOURHOOD © Angelica Suorineni 2010 Master of Arts Immigration and Settlement Studies Ryerson University ABSTRACT The purpose of this study is to examine the validity of the thesis that ethnic economies develop from a co-ethnic residential context. This paper presents the Gerrard India Bazaar located at Gerrard Street East and Coxwell Ave in Toronto, Ontario, as a South Asian ethnic economy that has developed into an ethnic commercial district without a corresponding coethnic neighborhood. This paper explores the process and challenges that have accompanied the development of the Gerrard India Bazaar with the use of newspaper documentation on the area and business information from 1971, 1982, 1991, 1996, 1999 and 2009 MIGHTS Business Directory and 1976, 1986, 1996 and 2006 Census Data on the area.
    [Show full text]
  • “Otherness” of Ethnic Enclave Attractions in Multicultural Cities: a Study of Chinatown and Little India
    10.7603/s40930-015-0004-8 “Otherness”Asia-Pacific of Ethnic JournalEnclave ofAttractions Innovation in in Multicultural Hospitality andCities: Tourism63 APJIHT A Study Vol.of Chinatown 4 No. 1 March and Little 2015 Indiapp. 63-76 ISSN 2289-1471 Research Paper “Otherness” of Ethnic Enclave Attractions in Multicultural Cities: A Study of Chinatown and Little India Sonia Khan H.P. University, India © The Author(s) 2015. This article is published with open access by Taylor’s Press. Abstract: For ages, tourists have been fascinated with “Other” cultures making it a primary reason for international travel. Several destinations around the world are blessed with cultural pluralism and proudly boast of being “multicultural”. These destinations comprise multiethnic migrant communities living in their respective “ethnic enclave” settings in a foreign land. Enclaves enrich the tourism product by pleasantly punctuating the cultural homogeneity of a destination and inviting attention towards other diverse exotic attractions. This study is an attempt to identify the distinct impressions of the ethnic enclave attractions of “Chinatown” and “Little India” in Kuala Lumpur and Singapore city, in order to determine the imprints of “otherness” left behind in the minds of tourists during their visits to these enclaves. The findings reveal that while authentic ethnic cuisine retains a dominant appeal of the “exotic other”, additional elements of cultural exoticism from these enclave settings are fast fading into oblivion. Rather than being identified as a showcase of a unique culture, the otherness of these ethnic enclave attractions is becoming more apparent in terms of their recognition merely as precincts for “inexpensive shopping”.
    [Show full text]
  • Salad Bowl LARDER
    Salad Bowl Suburbs Global Food Geography in Charlotte, N.C….and beyond. By Tom Hanchett Written for John T. Edge, Elizabeth Engelhart & Ted Ownby, The Larder: Food Studies Methods from the American South (Athens: University of Georgia Press, 2013). Exploring foodways can open up fresh perspectives on wider society. In my neighborhood along Central Avenue in Charlotte, North Carolina, ethnic restaurants and grocery stores started popping up in the 1990s. Today at the corner of Central and Rosehaven, you can park your car amid a jumble of little shopping plazas and walk to a Vietnamese grocery and two Vietnamese restaurants, a Mexican grocery and a taqueria, a Salvadoran deli and two Salvadoran eateries, a Somali restaurant and grocery and an Ethiopian bar/restaurant/nightclub, and a Lebanese grocery/restaurant. It’s a delightful place to sample unfamiliar cuisines, but it turns out to be also an exciting window on a whole new urban geography. In fast-growing Southern metropolitan areas such as Charlotte, and less visibly in older cities as well, people are creating what might be called “salad bowl suburbs” – a new mixed up, tossed salad of cultures. Look around your city. Do you see it, too? Not melting pot, not Chinatown, but a salad bowl So often we see what we expect to see. For generations, a couple of mental models dominated discussion of ethnicity in U.S. cities. One was the melting pot. The other was the image of ethnic enclave, Chinatown, Little Italy and the like, which scholars elaborated into the notion of urban ecology, a narrative of inevitable “invasion and succession.” Let’s look first at those ideas before moving on to what is actually happening today.
    [Show full text]
  • ETHNIC PACKAGING and GENTRIFICATION the Case of Four Neighborhoods in Toronto
    10.1177/1078087405280859Hackworth, Rekers / GENTRIFICATION URBAN AFFAIRS IN TORONTO REVIEW / November 2005 ETHNIC PACKAGING AND GENTRIFICATION The Case of Four Neighborhoods in Toronto JASON HACKWORTH University of Toronto JOSEPHINE REKERS University of Toronto Urban theory has historically situated ethnic commercial strips as an organic extension of nearby ethnic residential enclaving. While this is still a useful way to frame such commercial spaces in many cities, this article argues that some areas of this sort function as a marketable branding mechanism (intended or not) to produce nearby residential gentrification. This article explores the influence of ethnic packaging on the process of gentrification in Toronto, Ontario. Using four ethnically defined business-improvement areas—Corso Italia, Little Italy, India Bazaar, and Greektown on the Danforth—it explores the role that constructed ethnicity plays in the valoriza- tion of local real estate markets. The commercial areas of these neighborhoods now function increasingly as ways to market each neighborhood’s residential real estate markets. This has specific implications for gentrification theory and more general ones for the study of urban landscapes. Keywords: gentrification; Toronto; comparative case studies; urban entrepreneurialism It has been more than a decade since Canada’s main daily newspaper, The Globe and Mail, deemed Toronto’s Little Italy a geographical case of mis- taken identity (Vieira 1992). As they correctly pointed out, the neighbor- hood was only 10% Italian at the time if measured by mother tongue, and even less Italian if measured by place of birth or language spoken at home. Most Italians had moved to the suburbs by the 1980s, and the name seemed like little more than a relic—one that irked some of the mostly, though not entirely, Portuguese-speaking population.
    [Show full text]