Travel & Tourism

Travel & Tourism - Grade 11, Open (CGG3O) Unit 1: Toronto Tourism Report & Ad Assignment

Toronto is a city that draws tourists from around the world. We have a number of neighbourhoods, festivals, museums and parks that attract thousands of tourists each year.

Task Your task is to research and analyze one tourist attraction in Toronto. You will create an attraction report and advertisement that will attract tourists to your destination. DUE DATE: ______

1. Choose your attraction from the list. 2. Research your attraction. 3. Hand in the following to be marked:  Complete a 1-page report and make sure to include the following:  Name of attraction  Map showing location of attraction in the city (this may be hand-drawn)  List of 3 travel motivators & 3 travel barriers for your attraction  One paragraph describing the main type of tourism this attraction is suitable for; e.g. if it is a provincial park it would be a nature tourism trip etc. Give three to four reason for your choice.

 Design a 1-page advertisement and make sure you include the following:  Name of attraction with a ‘catchy’ slogan  A list of activities people can do at the attraction  Other highlights of the attraction  Ad should be targeted at people interested in the type of tourism described in your paragraph.  Pictures! Pictures! Pictures!

Be creative!! This is your opportunity to show your artistic flair. Your ad should show evidence of thought, analysis and creativity. It should focus on a specific ‘target market’ depending on the attraction. For some examples of ads see the back of this assignment.

Evaluation Knowledge/Understanding: 0 1 2 3 4 - 3 travel motivators and barriers are given - appropriate map of tourist attraction is included

Thinking: 0 1 2 3 4 - paragraph shows strong evidence of analysis about types of tourism the attraction is suitable for

Communication: 0 1 2 3 4 - creative design of advertisement - ad slogan is catchy and describes key draws of the attraction - effective use of visuals

Application: 0 1 2 3 4 - effectively applies research of attraction to a ‘target market’ - analyse and interpret data gathered through research and investigation - rough research notes are attached RESEARCH - Toronto Tourism Ad & Report

Name of attraction: ……………………………………………………………………

Where is the attraction? (you may use street/neighbourhood names here)

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What are some activities tourists can do at your attraction? (e.g. shopping, sightseeing etc.)

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List any groups of people (families, couples, adventurers etc.) your attraction is best suited for:

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Brainstorm some travel barriers and motivators that could attract/repel tourists:

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List any ideas for pictures and slogans you can use in your ad:

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…………………………………………………………………………………………………………… List of Toronto Tourist Attractions/Festivals

Attraction Student Casa Loma Kensington Market Distillery District Hockey Hall of Fame Chinatown Little India Little Italy Greektown Koreatown Roncesvalles Village CN Tower Rogers Centre Harbourfront Centre Eaton Centre University of Toronto Toronto Jazz Festival Pride Toronto Festival Ontario Science Centre Toronto Centre Island Ontario Place Canada’s Wonderland Royal Ontario Museum Art Gallery of Ontario Queen’s Park Legislative Assembly Nathan Phillips Square

Useful websites for research:

Toronto Tourism: http://www.torontotourism.com/ Toronto.com: http://www.toronto.com/ City of Toronto: http://www.toronto.ca/visitors/index.htm www.casaloma.org/ www.ontariosciencecentre.ca/ www.thedistillerydistrict.com/ www.kensington-market.ca/ www.hhof.com www.torontoeatoncentre.com/ www.tojazz.com/ www.pridetoronto.com/ www.cntower.ca/ www.rogerscentre.com/ www.harbourfrontcentre.com/ www.utoronto.ca/ www.ago.net/ www.rom.on.ca/ www.canadaswonderland.com/ www.ontla.on.ca/