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Phil Anderton EVERY POINT COUNTS. Phil Anderton the opportunity: APPEAL TO YOUNGER FANS the opportunity: COMMERCIAL $337 million the opportunity: participation Tie break tens: The FORMAT • Six World Class Tennis Players • Ten Tie Break Matches • First to ten points, with a clear lead by two • Average match time 10 minutes • Full tournament in one 2.5 hour session • Winner Takes All - $250,000 prize Tie break tens: events to date •London: ATP Champions Tour: December 2015 •Vienna: ATP World Tour 500: November 2016 The team Gary Millner Former Glencore Trader, Investor and Tennis enthusiast. Phil Anderton International marketing roles at Procter and Gamble and The Coca-Cola Company. Commercial and CEO roles in professional rugby and football, CMO at the ATP and Chairman of the Barclays ATP World Tour Finals. Sophie Goldschmidt Group Managing Director at CSM Sport & Entertainment and a Non Exec Director on the PGA European Tour Board and Youth Sport Trust. Held senior management and commercial/ marketing roles at the RFU, NBA and WTA. Victoria Sinclair Global Event Producer and Business Development Manager. Broad expertise in the conception, planning and implementation of large scale sports and entertainment events. Matthew Pryke Partner at Hamlins LLP, expertise in intellectual property law, IT and commercial matters. Extensive experience in developing, protecting and implementation of commercial rights programs. Tournament Director for Tie Break Tens London and Vienna. David Law Reporter, Presenter and Commentator for BBC Radio 5 Live tennis and BT Sport WTA coverage. Presenter of The Tennis Podcast. John McEnroe Former ATP World number 1 and 17 times Grand Slam champion in singles, doubles and mixed doubles. Cooley Global law firm with over 850 lawyers across US, China and Europe. Cooley partners with entrepreneurs, investors, financial institutions and established companies to work on transformative deals, complex IP and regulatory matters, helping clients navigate an increasingly complex global landscape. financials TBT investing in tennis TBT working with Tennis governing bodies to grow tennis TBT wants to deliver additional revenue stream for Tournaments and Players TBT pays prize money Joint Venture FEEDBACK ATP VIENNA- ERSTE BANK OPEN: “To win that amount of money in one night was amazing. For a young player like me it is brilliant because I was able 12% increase in daily ticket sales for to invest in my team, and in my career generally” each session, compared to 2015 Kyle Edmund- Winner TBT London “The World is changing and people are busier. “ It is so completely different to everything else They want their attention grabbed and I think that is out there on the tour. You really do not this format could be just the recipe for that.” know who is going to get through.” Miles Mclaughlin, Tennis Coach and Anabel Croft, Former British Number 1, TV and Commentator. Former professional tennis player Radio Presenter FEEDBACK “Every sport at the moment is looking for a shortened form of what its natural home is. Tennis needs that, so why not just cut to the chase,? Cut to the really key moments.” John Inverdale, TV and Radio broadcaster for BBC and ITV “It’s a really enjoyable format. There is definitely room for something like this in tennis” Andy Murray, World Number 1 “The best invention in tennis in the last 50 years. It shows who has the guts to perform their best tennis at the crucial point. The tie “It’s unpredictable and that’s what people are looking for” break is the crème de la crème of tennis” John McEnroe, Former World Number 1 Gunter Bresnik- Head Coach, Dominic Thiem Promotion 2017 and beyond Optimise Calendar, Format, Fan experience and Commercial Platform .
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