Audiences' willingness to participate in Welsh-language media Law, Philippa The copyright of this thesis rests with the author and no quotation from it or information derived from it may be published without the prior written consent of the author. For additional information about this publication click this link. http://qmro.qmul.ac.uk/jspui/handle/123456789/6019 Information about this research object was correct at the time of download; we occasionally make corrections to records, please therefore check the published record when citing. For more information contact
[email protected] Audiences’ willingness to participate in Welsh-language media Philippa Law Submitted in partial fulfilment of the requirements of the degree of Doctor of Philosophy February 2013 School of Languages, Linguistics & Film Queen Mary, University of London Audiences’ willingness to participate in Welsh-language media Abstract Contemporary media audiences expect to be able to interact with content, but in a minority language context, audience participation presents challenges related to audiences’ linguistic confidence. This thesis focuses on Wales, where media producers have suggested that audiences are often reluctant to interact with broadcast and online content in Welsh. To begin to understand this unwillingness, and how it might be overcome, the concept of willingness to participate (WTP) is coined as an extension of willingness to communicate (McCroskey & Baer 1985). First, interviews with producers are analysed qualitatively to identify potential influences on audiences’ WTP. The analysis aims to assess the relative importance of various factors: audiences’ feelings of apprehension, self-perceived competence, language background and Welsh language ability, as well as the modality of participation (oral/written) and the level of demand placed on the audience.