The Swiss Football Market Is Very Attractive

. Switzerland Is a small country Switzerland has currently 8.3 million residents. Germany has 80.6 million residents.

Switzerland 1,500 Clubs 11,200 Teams 270,000 licensed football players Germany 25,400 Clubs 165,200 Teams 6,822,000 licensed football players

. Switzerland is developing players for the big leagues Currently more than 100 players educated in Switzerland are playing abroad in the following countries:

Germany 35 Turkey 6 England 20 Belgium 4 Italy 15 Russia 1 France 8 Portugal 1 Spain 5 US MLS 7

38 of these players were educated by Grasshopper Club Zurich

Swiss Top Players Playing In The Top 5 Leagues

. Currently 21 Swiss National Team players, which played at Euro 2016, play in the top leagues in Europe.

. The total transfer amount paid for these players is CHF 419 million.

. The amounts paid for Swiss players doubled in the last three years and will continue to rise.

. The Spanish and Italian Champion have two Swiss educated key players in their teams FC Barcelona  Ivan Raketic Juventus Turin  Stephan Lichtsteiner

. Swiss Clubs FC Basel and Grasshopper Club Zurich generate top money The amount for player transfers depend on various factors: o Individual quality of the player o Playing position o Players age o Standing of the buying club o Transfer performance of the selling club

FC Basel generated in the last 10 years most transfer income CHF 270.3 million Grasshopper Club Zurich generated in the same time CHF 55.4 million FC Basel qualified regualarly for the Champions League and therefore was able to achieve more than Grasshopper Club. Should Grasshopper Club qualify in the future for the Champions League similar figures are possible. Financial Profit In Football Is Possible

• Transfer amounts doubled in the last 2 years Transfer amounts, in European football doubled or tripled in the last years for the top players. This trend will even increase in the coming years.

• Income from TV-Rights are reaching astronomical heights In each country where the TV-Rights are negotiated new the increase was between 30 – 100% English Premier League USD 2,300 million before 1,500 million Germany USD 1,200 million before 800 million Italy USD 1,037 million Spain USD 898 million France USD 799 million

• The Player salaries increased as well The players salaries increased in the top leagues in proportion to the transfer amounts. Players benefit from the trend. Clubs not as much.

• Switzerland THE exception Swiss Football is the big exception in Europe. The salaries of players and coaches didn’t increase much in the last 20 years (exception Basel). Players in Switzerland know that they can’t earn top dollars in the Swiss league. But they know as well that they are in an excellent window where the top clubs are scouting and their chances for a transfer to a top league is very higher than in most of the other countries if they perform well.

• FC Basel has cache assets of CHF 100 million Only a few clubs in Europe have cache assets as high as FC Basel. This is due to an investor which invested a start capital into the club, and highly professional management. It is possible to achieve the same with Grasshopper Club Zurich. Chinese Investors in European Clubs

• Chinese Investors take over European Clubs Chinese companies discovered, in the past three years, to invest into European football clubs. Currently 14 clubs in Europe have agreements with Chinese investors. The agreement vary from a 100% take over of the club shares or investment in which the Chinese companies only took a minority of the shares.

• Chinese Investors keep the local management Usually the Chinese investors leave the club management in the hands of local professionals. Exceptionally they are insisting on naming the president. In most of the cases they are agreeing on a position on the board of the club.

• The following Chinese investments into European Clubs are know so far England Manchester City Media Capital + CITIC 17% USD 410 million Aston Villa Recon Group 100% USD 85 million West Bromwich Lai Guachuan Group 100% USD 200 million Wolverhampton Fosun Int. Group 100% USD 60 million Birmingham Paul Suen Group 60% Spain Atletico Madrid Wanda Group 20% USD 50 million Espanol Barcelona Rastar 56% USD 72 million Italy Inter Milano Suning Group 70% USD 300 million AC Milano 99% USD 1,060 million France Olympique Lyon IDC Investment 20% USD 110 million Sochaux FC Ledus Electronic majority USD 10 million Netherlands Ado Den Haag Hui Wang majority Czech Repulic Slavia Prag CEFC China Energy 60% Chinese Investors Take Over Swiss Companies

• Switzerland is well liked in China Switzerland is well know for its high tech economy, strong financial market and its innovation capabilities. Swiss quality combined with efficiency and a high reliability are some of the main reasons Switzerland has an excellent reputation.

• China and Switzerland are alike Both are know for their hard working and disciplined people. On a private level both are of conservative nature. Both tend to be pragmatic.

• The following Chinese investments into Swiss companies are know so far

Syngenta ChemChina 2016 CHF 43.0 billion Swissport HNA 2015 CHF 2.7 billion Gategroup HNA 2016 CHF 1.4 billion Infront Wanda 2016 CHF 1.2 billion Saurer Jingsheng 2012 CHF 650 million WinGD CSSC 2015 CHF 51 million Swiss Biological 2015 CHF 32 million Sigg Haers Vacuum 2016 CHF 16 million Swissmetal Baoshida 2013 Dreyfuss Group Citychamp 2014 Corum Citychamp 2013 Eterna Citychamp 2011 Mercuria ChemChina 2016 Miniclip Tencent Holding 2015 ATS Wickel 2015

Possible Benefits for China in Swiss Football

• Gain of know how Switzerland/Grasshopper Club Zurich can pass on the knowledge and experience they have and made to China in developing the Chinese youth players.

• China is an economic power Chinese investors, like every investor, is looking for a good return of their invested money. The newest development in football show four tendencies which make a profit in Swiss football very likely: • Increase of player transfer amount doubled or even tripled in the last few years • Increase of income in Champions League and Europa League participation • Extraordinary increase in TV-Rights income • Due to knew stadiums in Zurich, Lausanne, Aarau and Schaffhausen, in the coming years, attendance will increase and with it profits.

Most of the clubs in Switzerland didn’t realize yet this possibility of generating income. They don’t hire Sports Directors or hire some with limited knowledge. Scouting players is only developed very poorly and therefore the possibility to generate income through transfers very limited.

• Chinese occupying positions or working for FIFA To achieve the goals set by Chinas President, China needs to be well represented in FIFA. Being majority owner of the biggest club in Swiss Football history - Grasshopper Club Zurich – which is located in the city of FIFA’s headquarter, the Chinese investor would increase the chances of Chinese representation in FIFA.

• Zurich City of FIFA’s Headquarter Zurich is were FIFA has its headquarter. A Chinese investor would be well recognized in China if he buys majority of the shares in Grasshopper Club Zurich.

Why A Cooperation With Grasshopper Club Zurich

• Grasshopper Club Zurich is the most successful club in Swiss History GC is in the last 127 years the most successful club in Switzerland. 27 times Champion of the Swiss League 18 times winner of the Swiss Cup

• Grasshopper Club owns its own training facility GC is the only club in Switzerland which owns their training facilities. The GC-Campus contains of five football fields (3 natural grass and 2 artificial fields). Facilities to host 20 youth players as permanent resident, offices of the club, meeting rooms, locker rooms for each team, gym and club restaurant.

• Grasshopper Club has an excellent youth department The youth department/teams of Grasshopper Club Zurich is by far the most successful in Switzerland over the last 15 years. During this period GC transferred over 50 players to other European Leagues. 35 of these players were educated in the GC youth department. 6 current National Team Players were educated in the GC youth system.

• Grasshopper Club Zurich is free of any debt

• Wrong Club philosophy Two years ago GC changed its strategy. The club decided to build their professional team with own youth players and reinforce them with some experienced players. But GC has only a chance to be successful in regaining the top position from FC Basel. GC can achieve the same as FC Basel did in the past few years.

• Grasshopper Club is a polysport club GC founded in 1899 is home to a football-, handball-, rowing-, field hockey-, ice hockey-, tennis-, squash-, basketball- and rugby section

First Steps To A Cooperation

• Only a few Asian players in the European Leagues Only a few Asian players play in European League and if they are mainly in the wrong clubs. Being part of a team in England or Spain and hardly ever play is the wrong choice for Asian players. It doesn’t help the players if they can’t earn any experience.

• Grasshopper Club can open the doors GC can be the door opener for Chinese players in Europe. The Swiss League has a good level but not as high as the top leagues. An ideal start for a top player from China. Gaining for experiences in Europe with Grasshoppers Club and than be transferred to a top league.

• Chinese top youth players playing for Grasshopper Club The best Chinese youth players could be brought to Zurich and play in the best youth teams at Grasshopper Club. An excellent football education would be guaranteed. The Under 21, Under 18, Under 17, Under 16 and Under 15 teams of Grasshopper Club would welcome the best Chinese talents in their team.

• Chinese youth players would develop faster in Switzerland Due to the Swiss youth development system and the champion ship played in Switzerland, the Chinese talents would develop faster to good players. They are playing every year 30 to 40 matches on a top youth level.

Different Possibilities to Cooperating

• Grasshopper Club can offer different models for a cooperation Depending on the needs of China, Grasshopper Club Zurich can offer the following possibilities:

• 4-6 weeks stay at the GC Campus The Chinese youth players come for 4-6 weeks during the months of June, July and August to the GC Campus. They would participate in training and matches with their Swiss colleagues during their stay. This would give them a feeling for the pace and the way of football which is played in Europe.

• 6 month special education on the GC Campus The Chinese talents would start in January or July a six month stage in the GC Campus. These Chinese players would be part of the respective team in their age group and participate in the champion ship games. In addition they would be subscribed to a private school were they choose their classes in English, French or German.

• One year special education on the GC Campus A one year stage of Chinese talents would allow the GC coaches to work individually on the strength and weaknesses of the Chines players.

• Preparation of Chinese youth teams on the GC Campus GC coaches would prepare Chinese youth teams for matches or tournaments that these teams would play in Europe.

• Education of Chinese Coaches at the GC Campus GC coaches and instructors would teach and educate Chinese coaches at the GC Campus. Possibilities for Chinese youth coaches to be an assistant coach in the GC youth teams for a certain period would allow them to make first hand experiences on European top youth football level.

Thank you!

Erich Vogel Jimmy Berisha Roland Klein