Country Culture Spotlight by SMILeY

INDIA

2B2024 Lorungroj, Rojanee 2B2025 Marito, Sinta 2B2049 Yamamoto, Tsuyoshi 2B3208 Subramanian, Naveendradass 2B3307 Isaji, Takehiro

SMILeY ---- INDIA's Culture Spotlight 1 Agenda 1. Introduction 2. India’s Identities 3. Cultural Dimension 4. Culture in brief 5. Doing business in India 6. Case: cultural adaptation 7. Learning points

SMILeY ---- INDIA's Culture Spotlight 2 INDIA’S INTRODUCTION & IDENTITIES

SMILeY ---- INDIA's Culture Spotlight 3 Introduction  29 states, 5 union territories  Capital: New Delhi  Main cities: Mumbai, Delhi, Bangalore, Chennai, Kolkata.  Population : 1.3 billion (±10x of Japan’s population)  Area : 3.28 million sqkm (±9x of Japan’s area)  Currency : Indian rupee  1 Rupee=1.63Yen Generally there are 4 seasons: Winter (Jan-Feb); Summer (Mar-May) Rainy (Jun-Sept); Post-rainy (Oct-Dec)

SMILeY ---- INDIA's Culture Spotlight 4 Language (भाषा)

 ±325 ethnic languages - 1,652 dialects - 18 official languages Hindi (NOT Indian!) is the most spoken language and primary tongue of 41% of Indian population. English is the most important languages for educational, national, political and commercial communication. Largest English speaking population in the world(>300 million).

SMILeY ---- INDIA's Culture Spotlight 5 Language (भाषा)

The language which express "yesterday" and "tomorrow" in Hindi is “kal” “day before yesterday” and “day after tomorrow” in Hindi is

“parson” SMILeY ---- INDIA's Culture Spotlight 6 Religion

SMILeY ---- INDIA's Culture Spotlight 7 Religion

 Most of Indians are vegetarian  In Hinduism, river worship is importance, when they have a ceremony.  Cattle are one of the important animals

हिꅍद ू ध셍म (Hindu)

 Influence by Islamic.  a caste system are denied.  No hair cut and nor a mustache cut  Head is covered with a turban into the tied long hair. Sikh SMILeY ---- INDIA's Culture Spotlight 8 Caste (In terms of Marriage )

When you marry Indian lady/man, you need to consider “caste system”  Indian must marry with a person who is same level of caste (especially in arranged marriages)  Parents decide the marriage partner  Some of them prohibits free love  Surname is the symbol of caste and status

In government job s and colleges, there is reservation system. The percentages for intake are set for categories: General, Schedule Castes, Schedule Tribes, Other Backward Castes.

SMILeY ---- INDIA's Culture Spotlight 9 Caste (In terms of Marriage )

SMILeY ---- INDIA's Culture Spotlight 10 Food

SMILeY ---- INDIA's Culture Spotlight 11 Food

North India

 Variety of curry with meat  Mild taste  Main food is Loti  After meal: drink sweet chai

South India

 Variety of spice for cooking  Very spicy taste  Main food is Rice  After meal: drink coffee

SMILeY ---- INDIA's Culture Spotlight 12 INDIA’S CULTURAL DIMENSIONS

SMILeY ---- INDIA's Culture Spotlight 13 Hofstede’s Cultural Dimensions

PDI 77

LTO 61 IDV 48  Large Power Distance  Moderate Collectivism  Little Masculinity  Weak Uncertainty Avoidance 40  Middle-time Oriented 56 UAI MAS

Source: http://geert-hofstede.com/india.html (accessed on Jan 27, 2014)

SMILeY ---- INDIA's Culture Spotlight 14 Hofstede’s Cultural Dimensions Comparison of 4 Countries

140 120 100 80 60 40 20 0 PDI IDV MAS UAI LTO

India Japan China USA

SMILeY ---- INDIA's Culture Spotlight 15 Time Orientation (Trompenaars’ dimension)

Japan USA

India China

India:  Focus on Present the most, Past next, and Future  Gradual connection between each other

Source: Riding the waves of culture : understanding diversity in global business Trompenaars, Alfons (1998) SMILeY ---- INDIA's Culture Spotlight 16 INDIA’S CULTURE IN BRIEF

SMILeY ---- INDIA's Culture Spotlight 17 Culture

Dining Hierarchical

Entering House

SMILeY ---- INDIA's Culture Spotlight 18 Culture Bargaining in India Indians love Bargaining and haggling. Sometimes prices reduces more than 40% between initial offers and final agreement.

Souvenirs: Elephant Statues Symbol of wisdom, prosperity and good fortune.

SMILeY ---- INDIA's Culture Spotlight 19 Non-verbal Communication Greetings When doing business in India, meeting etiquette requires a handshake. However, Indians themselves use the namaste.

Eye Contact Indians tend to make less eye contact than Westerns. Less eyes contact does not mean that Indians are not honest or less confident, it just the way of their culture. SMILeY ---- INDIA's Culture Spotlight 20 Non-verbal Communication Shaking head Moving head sideways in some cultures denotes a negative response while in India it carries a positive connotation of understanding.

Saying Hello The Western side-to-side hand wave for “Hello” is sometimes interpreted by Indians as “no” or “go away.”

SMILeY ---- INDIA's Culture Spotlight 21 Non-verbal Communication: Don’t Gesture Touching Head Shake hand with woman

SMILeY ---- INDIA's Culture Spotlight 22 Formal Dress

SMILeY ---- INDIA's Culture Spotlight 23 Do you know the meaning?

Bindi Turban

SMILeY ---- INDIA's Culture Spotlight 24 WHY DO BUSINESS IN INDIA?

SMILeY ---- INDIA's Culture Spotlight 25 1. India’s GDP is growing like never before

SMILeY ---- INDIA's Culture Spotlight 26 World share of GDP (2011)

Source: www.innovation.gov.au

SMILeY ---- INDIA's Culture Spotlight 27 World GDP’s projections

Source: http://www.budget.gov.au

ASEAN-5 : Indonesia, Malaysia, The Philippines,SMILeY ---- INDIA's Thailand Culture Spotlight and Vietnam. 28 2. India’s Foreign Direct Investment (FDI) is increasing

SMILeY ---- INDIA's Culture Spotlight 29 3. India’s population keeps on growing

World population ranking in 2025

SMILeY ---- INDIA's Culture Spotlight 30 Business Etiquettes

DOING BUSINESS IN INDIA

SMILeY ---- INDIA's Culture Spotlight 31 Business Etiquette

Your best resource for India Entry business.gov.in SMILeY ---- INDIA's Culture Spotlight 32 Meetings in India

 Avoid the heat by scheduling meetings during October and March, if possible.  Avoid meetings near or on national holidays such as Independence Day or religious celebrations.

SMILeY ---- INDIA's Culture Spotlight 33 Traditional religious celebrations

• Hindu festivals: Diwali, Holi, Dussehra • Islam festivals: Fit, Barah Wafat, Corban • Christian festival: Christmas, Easter • Sikh festival: Lohri, Guru Nanak Jayanti • Buddhist festival: Buddha Purnima

SMILeY ---- INDIA's Culture Spotlight 34 Diwali

35 SMILeY ---- INDIA's Culture Spotlight 35 Business Practices

 Start the meetings with friendly small talk  Despite the gap in hierarchical system, an Indian boss and subordinates still have close relationship outside workplace.  Use intuition in doing business, not only statistics data.

SMILeY ---- INDIA's Culture Spotlight 36 Business Practices

Indian society has an aversion to saying "no” but "We'll see", "I will try" or "possibly" are more likely Avoid sensitive topics (ex: Pakistan and Kashmir)

SMILeY ---- INDIA's Culture Spotlight 37 Decision making in India’s business

 Hierarchy system

 Final decisions depend on the highest-ranking business executives

SMILeY ---- INDIA's Culture Spotlight 38 About time…

Negotiation with Indians can be slow If you expect something to take a week, it'll take a month Expect to start and end your day late Be prepared for the last minute changes

SMILeY ---- INDIA's Culture Spotlight 39

Case

MCDONALD’S CASE

SMILeY ---- INDIA's Culture Spotlight 40 How McDonald’s do business in India

SMILeY ---- INDIA's Culture Spotlight 41 Learning Points

Religion has big impact to India’s culture Before doing business, understanding local culture is crucial To be success in doing business  adapt local culture in your business

SMILeY ---- INDIA's Culture Spotlight 42 Only in India…

SMILeY ---- INDIA's Culture Spotlight 43 Dhanyawadh!

Thank you for your attention! SMILeY ---- INDIA's Culture Spotlight 44