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Cashbox FOUNDED by BILL GERSH

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OLUME XVI SEPTEMBER 10, 1955 NUMBER 51 FIRST ' ' TIME i ON RECORD! 16 Brass on a Swinging Dance Band Arrangement ifTOGO WINTERHALTER "Yhe Oranges Of Jaffa”/^ The CashBox FOUNDED BY BILL GERSH Volume XVI Number 51 September 10, 1955 Publishers BILL GERSH JOE ORLECK [he Cash Box Publishing Co., Inc. 26 West 47th Street, New York 36, N. Y. (All Phones: JUdson 6-2640) TV JOE ORLECK • CHICAGO OFFICE 32 West Randolph St., Chicago J, 111. (All Phones: DEarborn 2-0045) BILL GERSH • HOLLYWOOD OFFICE 6272 Sunset Blvd., Hollywood, Cal. And The (Phone: Hollywood 5-1702) JACK DEVANEY NASHVILLE OFFICE 804 Church St., Nashville, Tenn. (Phone: NAshville 5-7028) CHARLIE LAMB • BOSTON OFFICE Biz 1765 Commonwealth Ave., Boston 35, Mass. Record (Phone: ALgonquin 4-8464) GUY LIVINGSTON • LONDON OFFICE 17 Hilltop, London, N.W., England couple of weeks ago, Cash it (Phone: Speedwell 2596) A The Box huge audience is viewing at the very MARCEL STELLMAN • introduced a new feature devoted to the same hour. And with some shows the EXECUTIVE STAFF BOB AUSTIN, General Mgr., Music Dept. music and record businesses and their audience can be double that. Take the SID PARNES, Editor-In-Chief ORLECK, Associate Editor NORMAN relation to TV. This feature is one showing of “Peter Pan” last season MARTY OSTROW, Associate Editor IRA HOWARD, Associate Editor CISSIE GERSH, Woman’s Editor more evidence of the growing impor- which starred Mary Martin. 57,000,000 A. MARINO, Office Manager T. TORTOSA, Circulation tance of TV in the making of hits. people saw it. And the results were evi- POPSIE, Staff Photographer BRUNO DUTKOWSKY, Art Director dent very quickly as far as the record • As the new Fall TV season starts, ADVERTISING RATES on request. All advertising business was concerned. For the album closes Friday at 12 Noon preceding week of issue. there are already innumerable plans to Advertisements subject to approval of publishers. SUBSCRIPTION RATES $15 per year anywhere in of “Peter Pan” which until then had introduce songs via TV shows in the the U.S.A. Special listing for jobbers and distributors at $48 per year includes 40 word classified advertisement been only a fair seller, jumped into the each week for an entire year (52 weeks) plus the full hope that they repeat some of the huge year’s subscription free of charge. Airmail, First Class, number one spot in the weeks follow- as well as Special Delivery subscription rates on re- successes of last year for in the past sea- countries on 7 quest. Subscription rates for all foreign ing the TV appearance. The effect of request. son there were at least four smash hits THE CASH BOX covers the entire music industry, ranging from retail record and music stores to disk television is thus evident on packaged that directly attributable to their jockeys, music publishers, recording artists, record were manufacturers, music composers and arrangers, radio goods as well as singles. and TV stations, and all others allied to the music being heard on a television show. They industry throughout the world. THE CASH BOX covers the entire coin machine in- were: “Davy Crockett”, “Let Me Go in its attempt to in dustry all over the world. Operators, jobbers, distribu- Of course cash tors, manufacturers and suppliers of automatic music, Lover”, “Play Me Hearts And Flowers” vending, service and amusement machines are covered. on a good thing, music men may go too THE CASH BOX coverage extends to finance firms, and “Hard Get”. In addition there loan organizations, factors, banks, and other financial To far and inject songs into shows where institutions, expressly interested in the financing of coin of all kinds. were several records that made noise machines they shouldn’t he, hoping to create hits. “THE CASH BOX PRICE LISTS" (a combination of The Cash Box’ former ‘Confidential Price Lists’ and The which they wouldn’t have otherwise Cash Box’ former ‘C. M. I. \_Coin Machines Industry] Songs without any hit potential may l»e Blue Book’) are the one and only officially recognized made had they not been exposed to the price quotations guide for all new and used machines in wasted on spots where other songs coidd the United States and all over the world where Ameri- public through the TV medium. can made machines are used. "The Cash Box Price Lists” become hits. And many other mistakes are an exclusive and copyrighted feature of The Cash " ” Box. The Cash Box Price Lists are recognized officially may he made. by cities and states throughout the country as the “official The importance of a television show price book of the coin machines industry.” "The Cash Box Price Lists" are officially used in the settlement of can he explained by the quoting of a estates, for buying, selling or trading of all types of coin But essentially, the music business operated equipment and are also officially recognized for few figures. It is estimated that any top taxation purposes. "The Cash Box Price Lists" are used recognizes a new medium, oue which loan companies, bankers, and by finance firms, factors, ranking show in a good spot plays to at ' institutions to guide them in the mak- all other financial audience, ing of loans to members of the coin machines industry. has a ready made one which | "The Cash Box Price Lists" have been legally recognized least 27,000,000 people. The implica- in courts in the United States, Canada, and many foreign can make a smash record overnight, | 1 countries. Entire business transactions and legal cases tion of this is tremendous. The ex- are based upon the quotations appearing in "The Cash create a new star, and keep the music Box Price Lists.” posure is unbeatable. For even with Copyright under the International Copyright Conven- and record fields constantly expanding tion. All rights reserved by the Pan American Copy- a hit movie, it takes weeks for right Convention. Copyright 1955 by The Cash Box Publishing Co., Inc. 27,000,000 to get to see it. Here that to new heights. The Cash Box, Music Page 4 —September 10, 1955 Memberships pouring in by the thousands as dealers all over the country start cashing in on extra club profits Here is the Big Success Story in Dealers’ Own Words: WILL CREATE MORE INTEREST IN RECORDS EXCELLENT METHOD FOR SECURING NEW FAMOUS BARR HAS PUT ON AN ALL OUT IN GENERAL AND HELP ALL COLUMBIA CUSTOMERS AND MAINTAINING CONTACT DRIVE FOR EXTRA BUSINESS THAT THE RECORDS FOR THE DEALER AND ALSO HELP WITH OLD CUSTOMERS FOR LONG PERIOD COLUMBIA "LP" RECORD CLUB CAN BRING. CREATE NEW CUSTOMERS. WE THINK A OF TIME. MANY REGULAR CUSTOMERS MANAGEMENT, RECORD DEPARTMENT, NEW ERA IN RECORDS IS HERE. SOMETIMES GET OUT OF THE RECORD BUY- ) ING HABIT, THEREFORE, CONSTANT RE- FAMOUS BARR I RUSSELL, RECORD SHOP OWNER, MINDERS FROM COLUMBIA RECORDS ST. LOUIS, MO. CHATTANOOGA, TENN. SHOULD KEEP THEIR BUYING INTERESTS STIMULATED. WE ARE BEHIND THE COLUMBIA "LP" THE COLUMBIA "LP" RECORD CLUB WILL MAX JOHNSON, OWNER, JOHNSON'S RECORD CLUB 100% IN ALL OF OUR STORES. KEEP THE RECORD BUSINESS WITH THE HARRIMAN, TENN. LEGITIMATE DEALERS WHERE IT BELONGS. BROADHURST, ADVERTISING MANAGER, WE WILL GET MORE THAN OUR SHARE OF JENKINS MUSIC MEMBERSHIPS. KANSAS CITY, TOPEKA THE COLUMBIA "LP" RECORD CLUB SHOULD T BILL FEEK, SALON OF MUSIC EXPOSE COUNTLESS THOUSANDS OF PEOPLE OKLAHOMA CITY AND TULSA PALM BEACH, FLA. TO RECORDINGS, AND IN SO DOING, SHOULD PROVE MOST BENEFICIAL TO RETAIL RECORD COLUMBIA "LP" IS DEALERS. WE ARE LOOKING FORWARD TO A RECORD CLUB THE THING NEEDED TO BRING BACK TO THE WE THINK COLUMBIA IS THE ONLY MANU- VERY SUBSTANTIAL INCREASE IN BUSINESS. FACTURER TO RECOGNIZE AND DO SOME- DEALERS THE CUSTOMERS LOST TO THE THING ABOUT THE TRENDS IN THE RECORD HUMES, HUMES MUSIC SHOP DISCOUNT HOUSES. A GREAT STEP FOR- I BUSINESS TODAY. WE ARE PROMOTING COLUMBUS, GA. WARD. THE CLUB ALL THE WAY. FRANK NORGER, OWNER, THE MUSIC ROOM II JOE LESTER, LESTER MUSIC SHOP DES MOINES, IA. COLUMBIA "LP" RECORD CLUB IL ST. PETERSBURG, FLA. WONDER- FUL PLAN TO GAIN NEW RECORD BUYERS III AND THUS INCREASE STORE TRAFFIC. COLUMBIA "LP" RECORD CLUB HAS J CONGRATULATIONS TO COLUMBIA MAN- COUNTER CIRCULARS AND MAILING PIECES CREATED A NEW INTEREST IN RECORDS. 1 AGEMENT FOR KEEPING PACE WITH CON- BIGGEST AID IN GAINING SUBSCRIBERS. RESPONSE TO INITIAL AD TERRIFIC. SUMER BUYING HABITS AND HELPING ME SAM FELDMAN, MANAGER TED HOHTANZ, DES MOINES MUSIC TOO. WE ARE WITH YOU 100%. THE BROWSE SHOP DES MOINES, IA. JACK HEIN, HEIN'S MUSIC SHOP ATLANTA, GA. CLEARWATER, FLA. THINK COLUMBIA "LP" RECORD CLUB WILL (A BE EXCELLENT FOR EXTRA BUSINESS FOR * ONE NEW MEMBER A DAY FOR FIVE YEARS COLUMBIA "LP" RECORD CLUB WILL BE DEALERS. AM FOR IT 100%. H WILL BRING ME AN ANNUAL INCOME OF TERRIFIC BOOST TO MY STORE TRAFFIC B BILL MITCHELL, OWNER, OVER $5,000 BASED ON MINIMUM OF FOUR PLAN TO MERCHANDISE THIS BY DOOR TO [ PURCHASES PER MEMBER PER YEAR. THIS IS DOOR SOLICITATION AND ADVERTISING MARY'S RECORD SHOP IR TERRIFIC PLUS BUSINESS FOR ANY AGGRES- POINTED TOWARD SUBURBAN AND RURAL GREENVILLE, S. C. E SIVE RECORD DEALER. COLUMBIA IS THE CUSTOMERS. COLUMBIA PLAN NOT ONLY GREATEST. GOOD FROM DEALER PARTICIPATION STANDPOINT BUT ALSO FOR COMBATING THINK COLUMBIA HAS COME UP WITH EXCELLENT "CHAZ" HARRIS, . PRESENT CLUBS BY OFFERING A BETTER ANSWER TO RECORD CLUB- CHAZ HARRIS RECORD SHOP PRODUCT. THREAT. HOWEVER, FEEL YOU MUST HAVE DEALER JACKSONVILLE, FLA. SUPPORT 100%. JIM SALLE, OWNER, SALLE RECORD SHOP MRS. "PAT" SNOOK, SNOOK BROTHERS ATLANTA, GA. HAVE 200 SUBSCRIBERS TO DATE.
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