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Host City Bid Information 2022 Contents Host City Bid Information 2022 Contents Introduction 3 World Triathlon - The World Governing Body 4 World Triathlon Multisport Cup 5 World Triathlon Objectives 5 Broadcast and Media 6 Sustainability 9 Local Organising Committee Requirements 10 World Triathlon Technical Elements 13 Sport Presentation 14 Communication 14 Local Organising Committee Rights 15 The 2021 World Triathlon Bid Process 16 Bid Application Documents 17 Contact 19 2 2022 World Triathlon Multisport Cup - Host City Bid Information CONTENTS Introduction – This document outlines the concept of, and the bid conditions for, a World Triathlon Multisport Cup 2022. – The World Triathlon Multisport Cup has been It also provides the approved framework for organising the event, including the general World Triathlon conceived to provide a well-organised event Multisport Cup Rights and Obligations. in all triathlon-related multisport disciplines, with a wide global reach and high-quality – The World Triathlon Multisport Cup may include TWO (2) of the following events: competitions for athletes. Long Distance – Cross Cross – World Triathlon Multisport Cup will feature: Event Format Triathlon Duathlon Aquathlon Triathlon Duathlon (inc. Aquabike) » Prize purse for Elite athletes; Long Distance » International media and internet coverage Triathlon n/a Yes Yes Yes Yes (inc. Aquabike) (live streaming), making hosting even more attractive for sports tourism and the global Duathlon Yes n/a Yes Yes Yes brand of the host cities; » The World Triathlon Multisport Cup is Cross Triathlon Yes Yes n/a Yes* Yes designed to span all continents and promote mass participation. Cross Duathlon Yes Yes Yes* n/a Yes Aquathlon Yes Yes Yes Yes n/a * Proposals that include only one multisport, or three or more multisports, will not be considered. 3 2022 World Triathlon Multisport Cup - Host City Bid Information CONTENTS World Triathlon - The World Governing Body World Triathlon (formerly International Triathlon Union) was founded in 1989; World Triathlon is the world governing body for the Olympic and Paralympic sport of triathlon and is recognised by the International Olympic Committee (IOC), the International Paralympic Committee (IPC), the World Antidoping Agency (WADA), the Association of Summer Olympic Sports (ASOIF) and GAISF, the association of International Sport Federations; World Triathlon is the world governing body for triathlon and all related multisport disciplines such as Aquathlon, Cross Duathlon, Cross Triathlon, Duathlon, Long Distance Duathlon, Long Distance Triathlon, Winter Triathlon and Aquabike; More information about World Triathlon can be found at triathlon.org, “the official triathlon resource”. 4 2022 World Triathlon Multisport Cup - Host City Bid Information CONTENTS World Triathlon World Triathlon Multisport Cup Objectives The World Triathlon Multisport Cup has been created – To host a fair and safe competition; – To establish strong partnerships among to provide opportunities for more host cities to join all stakeholders; – To present an event that is attractive to sponsors the World Triathlon circuit and organise events as and/or tourism authorities, and is of benefit – To ensure a strong emphasis on sport development a test or legacy event for full World or Continental to the National Federation’s objectives for with provision of a legacy for the sport; Triathlon Multisport Championships. developing the sport; – Taking place over approximately 2-3 days, the Host cities and National Federations are encouraged – To maximise media exposure for triathlon World Triathlon Multisport Cup is more than just to develop visionary proposals that can enhance and World Triathlon multisport disciplines a sports competition for the athletes. It is also an the scope, presentation and marketing of the nationally and globally; important development opportunity from the events, as well as to provide a great experience to grassroots to Elite level, giving athletes from a all participants. – To provide an unforgettable experience to all wide range of age groups the opportunity to race. participants and spectator audiences; Endorsement by the National Federation is The entire occasion is a visual spectacle designed mandatory. The structure of the Local Organising – To exhibit strong corporate support; to inspire and motivate, from the experienced Committee can be any combination of National – To engage support of public institutions; to the newcomer. Federations, Host City and/or recognised Event Delivery Partners. 5 2022 World Triathlon Multisport Cup - Host City Bid Information CONTENTS Broadcast and Media Broadcast Internet and Social Media World Triathlon’s growth on social media (Twitter / Instagram / Facebook / Youtube) continues to rapidly increase daily. – Any broadcast or video production is at the World Triathlon’s website (triathlon.org) attracts discretion and cost of the Local Organising over 2.7 million users, over 6 million sessions and 25 World Triathlon has a very strong presence on Committee. The LOC retains the domestic million page views annually and growing. The average Instagram allowing us to share a unique perspective Broadcast rights for the event. World Triathlon will time on the site is over 3 minutes, well above the to promote our sport to a captive, diverse retain international rights though will work with industry average. audience with compelling contents. With more the Local Organising Committee to distribute for than 280,000 engaged followers it continues to World Triathlon operates a full OTT platform, optimum coverage. show strong growth. Triathlonlive.tv to distribute live and on demand – World Triathlon will distribute digital & broadcast all races, as well as providing interviews, behind World Triathlon’s Twitter accounts currently have highlights with international distribution if any the scenes and extra contents to subscribers all more than 166,000 followers.26% of our Twitter production takes place and content is made across the world. media audience comes from the UK, while another available to World Triathlon. 22% is based in the United States, and more than World Triathlon has a highly engaged and rapidly 14% comes from Spain and other Spanish- speaking growing fan base on social media, meaning our countries, making our reach consistent throughout platforms allow substantial promotion of a Host City the world. This is a highly valuable promotional from a trusted source. tool not only for World Triathlon races but also for the Host Cities. 6 2022 World Triathlon Multisport Cup - Host City Bid Information CONTENTS Internet and Social Media 2.7m+ 900k+ 280k+ 280k+ +166k 78K+ users visits followers followers followers followers 25m 2.8m 29m page views page views views per year per year 7 2022 World Triathlon Multisport Cup - Host City Bid Information CONTENTS World Triathlon’s Facebook channel continues to Print And Photography enjoy steady growth, with a community of more than 280,000 followers, plus many more on channels – World Triathlon employs an experienced media associated with World Triathlon, such as World team focused on developing content and Triathlon’s Official Store, Multisport, etc. World distributing news to the worldwide written and Triathlon publications reach an average audience of photographic media. upwards of 1 million people. – The LOC will be responsible for providing a local World Triathlon’s YouTube channel has more than photographer and sharing the photos with World 78,000 subscribers and our videos have had more than Triathlon. World Triathlon distributes images 29 million views. Our viewers have watched more than through international photo agencies such as AP, 66 million minutes of triathlon content – over 125 Getty, AFP and Reuters. years of viewing time – not only the best moments – We also guarantee maximum exposure with of our races but also videos promoting Host Cities, our media database, including journalists and courses and athletes. media outlets from every major market in the World Triathlon’s media team will generate and world, which receives all World Triathlon’s distribute content for social media on all the digital communications, previews, reviews, pictures and properties of World Triathlon, as well as for the media info of all our events. Triathlonlive.tv OTT platform. 8 2022 World Triathlon Multisport Cup - Host City Bid Information CONTENTS Sustainability The world we are living in is It is in the very nature of our duty as the governing Some are already engaged, either on a voluntary body of one of the world’s fastest growing sports basis or due to local legislation, and others have changing rapidly. Industrial that World Triathlon reaches all corners of the globe. not yet started. Regardless of your location on this We host large-scale events in major cities attracting journey, this document offers a non-exhaustive list of and economic progress thousands of participants and even more spectators. actions to help keep you moving into the direction of has come at a great cost to We now know the impact that daily occurrences sustainability. such as global travel and the use of plastics has on It will also serve as a framework for a World Triathlon the planet, but it is not too our planet, and we want to become a leader not just Sustainability certification system, which will recognize among fellow International Sports Federations, but late to make decisions and the commitments of LOCs to minimize their footprint global organisations of all kinds, in taking action and take actions that can halt
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