Customer Profile Report for BIRCH TREE INN, AMBLECOTE (Punch Outlet Number: 202426) VICARAGE ROAD, BRIERLEY HILL, DY5 2PS (DY 5 2PS)

Age Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime 0-15 1,667 13,589 38,751 76,329 35,471 98 104 101 102 102 16-17 254 1,702 4,870 9,523 4,410 121 105 103 103 102 18-24 716 5,793 16,220 31,600 14,732 88 92 88 88 88 25-34 1,070 10,066 26,061 50,097 23,980 87 106 93 92 95 35-44 1,159 8,806 24,829 48,381 22,490 101 100 96 96 96 45-54 1,621 10,142 29,593 57,554 26,717 127 103 102 102 102 55-64 1,341 8,185 23,587 44,844 21,307 131 104 102 100 102 65+ 1,197 11,436 40,361 78,499 36,250 74 91 110 110 109 Population estimate 2015 9,025 69,719 204,272 396,827 185,357 100 100 100 100 100

Ethnicity - Census 2011 Count: %: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime White 8,757 61,992 182,275 343,816 164,238 96% 90% 91% 89% 90% Mixed / Multiple Ethnic Groups 86 1,003 3,503 7,766 3,274 1% 1% 2% 2% 2% Asian / Asian British 218 4,816 11,222 26,643 11,282 2% 7% 6% 7% 6% Black / African / Caribbean / Black British 30 575 2,155 7,356 2,168 0% 1% 1% 2% 1% Other Ethnic Group 24 312 1,422 2,895 1,172 0% 0% 1% 1% 1% All People (Ethnic Group) 9,115 68,698 200,577 388,476 182,134 100 100 100 100 100

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime A City Prosperity (18+) 0 0 0 0 0 0 0 0 0 0 B Prestige Positions (18+) 614 1,212 11,882 22,683 13,148 119 31 102 100 124 C Country Living (18+) 0 0 278 2,629 435 0 0 2 12 4 D Rural Reality (18+) 0 0 36 2,916 63 0 0 0 14 1 E Senior Security (18+) 959 5,630 23,475 44,464 19,382 166 128 180 176 164 F Suburban Stability (18+) 1,811 5,947 17,949 31,771 14,364 417 179 183 167 162 G Domestic Success (18+) 1,007 3,197 7,591 14,464 6,622 169 70 56 55 54 H Aspiring Homemakers (18+) 2,050 10,881 23,766 43,787 20,717 317 220 163 155 157 I Family Basics (18+) 73 5,411 17,847 35,779 16,330 14 138 154 160 156 J Transient Renters (18+) 100 3,829 8,417 17,100 8,770 24 122 91 95 105 K Municipal Challenge (18+) 0 2,874 8,286 16,434 7,697 0 90 88 90 90 L Vintage Value (18+) 0 6,167 16,801 35,948 15,806 0 181 166 184 173 M Modest Traditions (18+) 375 5,768 18,739 31,879 16,251 111 224 246 216 235 N Urban Cohesion (18+) 0 1,560 2,282 5,265 2,696 0 55 27 32 35 O Rental Hubs (18+) 116 1,785 3,090 5,462 2,973 21 43 25 23 27 Adults 18+ estimate 2015 7,105 54,261 160,439 310,581 145,254 100 100 100 100 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Mosaic UK Map and Data: BIRCH TREE INN, AMBLECOTE (202426)

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 0.5 Miles Miles A City Prosperity (18+) 0 0 B Prestige Positions (18+) 614 119 C Country Living (18+) 0 0 D Rural Reality (18+) 0 0 E Senior Security (18+) 959 166 F Suburban Stability (18+) 1,811 417 G Domestic Success (18+) 1,007 169 H Aspiring Homemakers (18+) 2,050 317 I Family Basics (18+) 73 14 J Transient Renters (18+) 100 24 K Municipal Challenge (18+) 0 0 L Vintage Value (18+) 0 0 M Modest Traditions (18+) 375 111 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 116 21 Adults 18+ estimate 2015 7,105 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Occasions Map and Data: BIRCH TREE INN, AMBLECOTE (202426)

Occasions Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime 01 Mine's a Pint 299 4,167 12,158 23,576 11,263 59 98 98 98 100 02 Early Doors 415 4,261 12,756 24,422 11,479 98 119 123 122 122 03 Everyday is Friday 407 3,396 9,534 18,298 8,518 113 111 108 107 106 04 Weekend Millionaires 440 5,472 15,810 30,686 14,336 84 124 124 124 123 05 Out On The Town 503 4,685 13,213 25,583 12,026 100 111 107 107 107 06 Business and Pleasure 178 1,500 3,845 7,687 3,554 69 69 60 63 62 07 Sporting Pints 302 4,268 11,021 21,811 10,201 55 91 81 83 83 08 Student Social 262 1,226 3,829 7,452 3,483 112 62 67 67 67 09 Leisurely Lunch 464 3,844 11,819 22,818 10,810 94 92 98 98 98 10 Wining and Dining 773 4,256 13,006 24,759 11,716 138 90 94 93 94 11 Household Outing 511 4,593 13,049 25,258 11,634 115 123 120 120 117 12 Midweek Meal Deal 276 2,594 7,152 14,244 6,489 111 123 117 120 117 13 Date Night 575 2,777 8,916 16,863 8,152 145 83 91 89 92 14 Birthday Treat 456 2,848 9,030 17,147 8,248 115 85 92 91 93 15 Pre Show Meal 181 1,104 3,106 5,876 2,790 132 96 92 90 91 Number of Occasions 6,042 50,991 148,244 286,480 134,699 100 100 100 100 100

Competition Type Summary Table 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 Reporting Category Miles Miles Miles Miles Café / Wine Bar 0 3 4 11 Circuit Bar 1 21 25 46 Community Local 2 40 106 197 Dry Led 0 7 19 38 Branded Food Pub 0 5 14 25 Rural 0 0 0 3 Other 0 70 124 254 Total 3 146 292 574

Competition Type Summary Table 0 - 0.5 Reporting Category Miles Café / Wine Bar 0 Circuit Bar 1 Community Local 2 Dry Led 0 Branded Food Pub 0 Rural 0 Other 0 Total 3

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance

Distance Rank Pub name Address Owner Postcode Category (Miles)

N/A BIRCH TREE INN, AMBLECOTE VICARAGE ROAD, BRIERLEY HILL, DY5 2PS Punch Taverns DY 5 2PS Punch Taverns 0.00 1 Birch Tree 29 Vicarage Road, Amblecote, Brierley Hill Punch Pub Company DY 5 2PS Community Local 0.00 2 Raven 64 Woods Lane, Quarry Bank, Brierley Hill Punch Pub Company DY 5 2RB Circuit Bar 0.21 3 Roebuck Inn 102 Amblecote Road, Brierley Hill Punch Pub Company DY 5 2YG Community Local 0.47 4 Koyla Kitchen 174 Thorns Road, Quarry Bank, Brierley Hill Independent Free DY 5 2JY Other 0.55 5 Tiffins 42 Dudley Road, Stourbridge Independent Free DY 9 8EA Other 0.58 6 New Talbot 341 Brettell Lane, Brierley Hill Independent Free DY 5 3JL Community Local 0.59 7 Tenth Lock 183 Delph Road, Brierley Hill Marston's DY 5 2TY Community Local 0.63 8 New Wellington 383 Brettell Lane, Brierley Hill Punch Pub Company DY 5 3LQ Community Local 0.63 9 Bell Inn 172 Delph Road, Brierley Hill Punch Pub Company DY 5 2TZ Community Local 0.63 10 Old Crown Hotel 292 Brettell Lane, Brierley Hill Independent Free DY 5 3LH Other 0.64 11 Corn Exchange Amblecote Road, Brierley Hill Spirit Pub Company DY 5 2YJ Branded Food 0.66 12 Dudley Employees Sports & Social Club High Ercal Avenue, Silver End, Brierley Hill Independent Free DY 5 3QH Other 0.68 13 Rainbow Palace 168 Stourbridge Road, Stourbridge Independent Free DY 9 7BU Other 0.69 14 Black Horse 52 Delph Road, Brierley Hill Enterprise Inns DY 5 2TP Community Local 0.69 15 Rock Tavern 68 Hill Street, Brierley Hill Independent Free DY 5 2UE Community Local 0.71 16 Isha 8 Stourbridge Road, Stourbridge Independent Free DY 9 7DL Other 0.72 17 Ten Arches Penfields Road, Stourbridge Punch Pub Company DY 8 4UZ Community Local 0.73 18 Vine 10 Delph Road, Brierley Hill Batham DY 5 2TN Community Local 0.73 19 Bulls Head 86 Bull Street, Silver End, Brierley Hill Independent Free DY 5 3RA Community Local 0.73 20 Windsor Castle 7 Stourbridge Road, Stourbridge Independent Free DY 9 7DG Circuit Bar 0.74 21 Lye Cricket Social Club Stourbridge Road, Stourbridge Independent Free DY 9 7DH Other 0.74 22 Lye Town Football & Social Club 51 Stourbridge Road, Lye, Stourbridge Independent Free DY 9 7DH Other 0.74 23 Robin Hood 196-200 Collis Street, Amblecote, Stourbridge Independent Free DY 8 4EQ Community Local 0.81 24 Garam Masala 204 High Street, Lye, Stourbridge Global Star DY 9 8JZ Other 0.81 25 Railway 8 Pedmore Road, Lye, Stourbridge Punch Pub Company DY 9 8DJ Community Local 0.82 26 Starving Rascal 1 Brettell Lane, Amblecote, Stourbridge Enterprise Inns DY 8 4BN Community Local 0.82 27 Swan 10 Brettell Lane, Amblecote, Stourbridge Independent Free DY 8 4BN Community Local 0.82 28 Harrys Of Lye 178-179 High Street, Lye, Stourbridge Independent Free DY 9 8LH Other 0.86 29 Massala 185 High Street, Lye, Stourbridge Independent Free DY 9 8LH Other 0.86 30 Brewers Fayre 101 Birmingham Street, Stourbridge Whitbread DY 8 1JR Branded Food 0.86