Read Ebook {PDF EPUB} The Third Wave by Alvin Toffler The Third Wave by Alvin Toffler. The expanded paperback edition of the New York Times Best Seller and Wall Street Journal #1 Business Book is now available! ABOUT THE BOOK. In The Third Wave Steve Case takes us behind the scenes to some of the most consequential and riveting business decisions of our time, and predicts that we’re at the dawn of the next technological revolution unlike anything we’ve seen before—the Third Wave of the internet— that will transform the economy and the way we live our lives. ABOUT THE AUTHOR. One of America’s most successful entrepreneurs and executives, best-known as co-founder of America Online and CEO of Revolution LLC, Steve Case has a passion for building startups that can change the world. “In the Third Wave, Steve Case has drafted a compelling roadmap for the future – one that can help us make sense of the technological changes reshaping our economy and the world. A fascinating read.” “The Third Wave is essential reading for leaders in business and government, as well as for anybody trying to make sense of our rapidly changing world. I’ve worked with Steve for two decades, and I've always been impressed with his intellect and captivated by his insights. If you read this book, you will be, too.” “Steve Case made history when he created America Online and introduced the Internet to the world. Steve's startup story is captivating, and chock full of important insights and lessons. But this is not a book about the past, its a bold and compelling vision for what’s coming next. The Third Wave is required reading for every entrepreneur.” "We are at the beginning of the next industrial revolution where the combination of software and industrial machines is building the foundation for a new wave of innovation. With clarity and passion, Steve provides a manifesto for the future of innovation and entrepreneurship. It's a must read from a visionary leader for entrepreneurs, corporate executives and anyone trying to succeed during the Third Wave." “A true visionary, Steve Case understood years ago the tectonic shifts that were to occur in society, fueled by technology and acted with purpose and passion. Case’s book, The Third Wave, clarifies for leaders the decisions necessary to thrive in a future increasingly disrupted by accelerating knowledge-creation and sharing.” "The Third Wave is an indispensable book for understanding the history of the Internet and preparing for what's next. Entrepreneurs looking to build truly transformational businesses should listen closely to Steve Case's insightful advice." “An extraordinarily frank and incisive book from an extraordinary business leader. All budding entrepreneurs, and all who care about the future, should read The Third Wave and heed the lessons as well as the insights.” “I've been waiting to read Steve's story and I wasn't disappointed. His business career is straight out of Horatio Alger and carries important lessons for all entrepreneurs.” MEDIA. 60 Minutes: Venture Capitalist Spreading Funding to Middle America. Steve Case says too much venture capitalist money goes to businesses on the coasts. So he's touring the middle of the country on a bus in search of the next big idea. Morning Joe: ‘Rise of the Rest’ tour looks beyond Silicon Valley. Entrepreneur Steve Case and Chef Jose Andres are highlighting the success of startups existing beyond Silicon Valley, and they are doing so with a tour of Florida and Puerto Rico. Silicon Valley in danger of becoming the new bad guy: Steve Case. Steve Case anticipates a change in the regulatory market in the wake of the transformation of the technology industry. Alvin Toffler. Alvin Toffler (Alvin Eugene Toffler; 1928 – 2016) was an American author, businessman, and futurologist. He is known for his research on the social effects of modern technologies, and include research on the digital- and communication revolution. His books include the bestsellers ‘Future Shocks’ in which he discusses how emerging technologies are impacting future, and ‘The Third Wave’ in which he discusses how the explosion of choice and ease of communication would transform commercial, public, and private life. Biography Alvin Toffler. Alvin Toffler was born in New York City where he grew up and spent his early life. He and his little sister are children of Poland migrants. By the age of 7, he was inspired by his uncle and aunt, an editor and poet, to become a writer in the future. Alvin Toffler started since this time writing poetry and stories. After High School, Alvin Toffler studied English at New York University where he also obtained his degree. During his study period, Alvin met his future wife Adelaide Elizabeth Farrell, also known as Heidi. He met her when he was on his way walking to Washington Square Park, and since they met, they have been inseparable. Heidi was in that time also coincidentally studying a course at New York University. Alvin Toffler immediately married Heidi after graduating in 1950. Join us and get unlimited access. By joining our e-learning platform, you will get unlimited access to all (1000+) articles, templates, videos and many more! The pair shared approximately the same vision and were both interested in writing. Alvin Toffler was inspired by authors who write about a personal experience. For this reason, he and his wife decided to work as blue-collar workers while at the same time study industrial mass production in their work. Later, after five years working as blue-collar workers, Alvin Toffler was offered a job as an editor at a Union newspaper. He next worked as a correspondent for the White House where he wrote on the political affairs of the American Congress and the White House. In about three years, Alvin Toffler was requested by Fortune Magazine to work as a labor columnist. From this period, he began writing about business and management. Although Alvin Toffler was already offered various positions, he decided to become an independent writer. Alvin Toffler next wrote for scholarly journals and magazines. His name became more known. Alvin Toffler was next requested by IBM to execute research and write on the social- and organizational impact of computers. This initiative made him come in contact with the earliest computer scientists and artificial intelligence theorists. As a result of the insights he gained, Alvin Toffler was stimulated to execute research on what the impact would be on society if changes happen too fast. The outcome of his work was published in 1970 in his book ‘Future Shock.’ The book has sold millions of copies and is translated in many languages. In 1980, he published ‘The Third Wave,’ a book that describes the type of revolutions that already happened in the past and the one that will occur in the future. According to Alvin Toffler, the first two revolutions were the agricultural and industrial revolutions, and the third revolution is the technological revolution. In his book, he predicted that technologies such as cable television, internet, and other digital technologies would emerge. In 1996, Alvin Toffler founded together with Tom Johnson the Toffler Associates, a consultancy firm specialized in and committed to providing consultancy services in Risk Management, Strategic Advisory, Organizational Transformation, and Innovation and Agility. The establishment of the company was successful. Toffler Associates currently have an international customer portfolio which comprises businesses, governmental institutions, and NGO’s. Many people and institutions have recognized Alvin Toffler’s work. He predicted that the Asian economies would emerge, and according to Chinese national representatives, Alvin Toffler had a great influence on China. The Financial Times even stated that Alvin Toffler’s influence on China helped the country shape modern China. Influenced countries and people were not limited to only Asian countries. Alvin Toffler inspired many well-known people such as Carlos Slim, business magnate and one of the wealthiest person in the world, but also Ted Turner, founder of CNN. Alvin Toffler was honored various times. He received the Order of Arts and Letters Award, an award provided by the French Minister of Culture to people who have offered significant contributions to arts or literature. He also received a book award for his contributions to management literature, provided by the McKinsey Foundation. More awards and recognitions have been given to Alvin Toffler. Next tot his work, he worked as a lecturer at various schools and is according to Accenture, an international consultancy firm, one of the most significant business leaders in the world. Alvin Toffler died at the age of 87. his wife Heidi gave birth their daughter Karen Toffler, Alvin’s only child. Heide positively influenced Alvin Toffler’s personal and professional growth. She is later in his work also acknowledged as co-author. Heidi died two years later after Alvin past away. The Third Wave. The Third Wave makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today’s dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of twenty-first-century democracy. More information about the audiobook: Publisher: Blackstone Publishing Published: 2019-02-26 Length: 18H 53Min ISBN: 9781982584610. Alvin Toffler: What he got right - and wrong. The esteemed author, most remembered for his books Future Shock and Third Wave, died at the age of 87 at his home in Los Angeles. Future Shock - which sold millions of copies, was translated into dozens of languages and still remains in print - posited that rapid social and technological progress would sweep society into a new, unrelenting era of change. Toffler's work captured the attention of global figures including Soviet leader Mikhail Gorbachev, China Prime Minister Zhao Ziyang and Mexican business guru Carlos Slim, all of whom sought advice from the futurologist guru. In honour of Toffler, who popularised the term "information overload", here are some of his most prescient predictions and other failed forecasts. WHAT HE GOT RIGHT. Rise of internet and cable television. The author rightly predicted a knowledge-based economy would eclipse the post-industrial age, shifting focus from manufacturing and labour to information and data. "The illiterate of the 21st Century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn," he wrote in one of his observations. Toffler also predicted the spread of interactive media, online chatrooms and devices that remind you "of your own appointments". "Advanced technology and information systems make it possible for much of the work of society to be done at home via computer- telecommunications hook-ups," he wrote. Genetic engineering and cloning. Though his predictions focused on the human condition more than scientific advancement, Toffler foresaw a future where a woman would be able to "buy a tiny embryo, take it to her doctor, have it implanted in her uterus. and then give birth as though it had been conceived in her own body". His forecast that humans would breed babies with "supernormal vision or hearing" and other abilities may now seem a bit outlandish, but he did foresee the advancement of cloning. "One of the more fantastic possibilities is that man will be able to make biological carbon copies of himself," he wrote. The demise of the nuclear family. Toffler predicted a symptom of rapid change would be the dissolution of the family unit. The author noted it would lead to a rise in divorce rates while society would also begin to embrace the LGBT community. He wrote, "we shall. also see many more 'family' units consisting of a single unmarried adult and one or more children. Nor will all of these adults be women. As homosexuality becomes more socially acceptable, we may even begin to find families based on homosexual marriage." He also acknowledged the societal shift in delaying the decision to have children. "Why not wait and buy your embryos later, after your work career is over? Thus childlessness is likely to spread among young and middle-aged couples; sexagenarians who raise infants may be far more common." Consumerism. In the age of Amazon and the proliferation of online marketplaces and share economies, Toffler's thoughts on consumerism as a global trend ring true. "People of the future may suffer not from an absence of choice but from a paralysing surfeit of it. They may turn out to be victims of that peculiarly super-industrial dilemma: overchoice." In coining the term "prosumer," Toffler predicted the emergence of the combined role of producer and consumer, or the trend of do-it-yourself (DIY) in every aspect of life. The Third Wave Summary. 1-Sentence-Summary: The Third Wave lays out the history of the internet and how it’s about to permeate everything in our lives, as well as what it takes for entrepreneurs to make use of this mega-trend and thrive in an omni-connected, always-online world. Read in: 4 minutes. Favorite quote from the author: The best books are timeless. You can read them now, in 100 years, or imagine giving them to someone in 1542, and they’d be equally valuable to the reader. Others need an update after a few decades – or to be re-written altogether. In this case, Steve Case did just that. The Third Wave is a “re-write” of a 1980 book of the same name by Alvin Toffler. Back then, Toffler described three historic waves of how civilization had progressed until this point. First, settling and starting to form an agricultural society, thus transitioning from a hunter-gatherer structure. Second, the industrial age with the modern, nuclear family in its center, providing mass everything (distribution, consumption, media, entertainment, education). His third wave is about the transition into the Information Age, when knowledge started taking precedence over material items in terms of what’s valuable. Since the dawn of the internet, the waves come ever faster, but are just as disruptive each time they hit. Steve Case takes a look at the advent of the connected world and explains what the third wave of the Internet Age will bring, and how you can benefit from it. Here are 3 lessons from The Third Wave: The internet will soon permeate everything on this planet. You must embrace disruption to thrive in a Third Wave world. Cooperate with Second Wave incumbents to succeed. Ready for a revolution? Let’s surf the Third Wave! Lesson 1: Soon, everything on this planet will be online, thanks to the Internet of Things. First, here’s a quick recap of the three waves of the Internet Age. The First Wave started in the 90s with the dawn of the internet. What had begun as a project of the U.S. Department of Defense in the late 1960s (a first network of fifteen computers hooked together via something called ARPANET) and slowly lead to standardized sets of protocols (called TCP/IP), finally came to a breakthrough at the Swiss CERN research facility in 1990 when Tim Berners-Lee developed the tools of the internet trade: the first web browser (called WorldWideWeb), HTML and HTTP. From then on it was a lot of hard work on the part of AOL, IBM and a bunch of other companies to spread the hardware and technology, as well as convince people that the internet was useful. Slowly seeping through to the general public after 1995, the Second Wave really hit in the early 2000s, when Google, Amazon, Ebay, Facebook started to change our daily lives. Smartphones then gave us access to the web everywhere and all the time, which brought us to the brink of the Third Wave. This last wave will be shaped by the Internet of Things, in which connection is unlimited: cars, homes, cities, nature . Your couch will be able to talk to your bookshelf, your fridge to your grocery store, your car to the one driving next to you and the crop field to the harvester. Lesson 2: You have to be okay with big, sudden changes, and even disrupt yourself to make it in a Third Wave world. This changes everything. The possibilities will be endless. Which means a lot of old solutions will become obsolete – and that’s okay. In fact, if you’re too busy trying to preserve the status quo, you’ll go down right with it. Take John Deere, for example. For over 20 years they’ve worked on self-steering tractors and harvesters using GPS and satellite technology. It’s not uncommon for big land and farming machines to navigate all on their own, the farmer sitting at home, only checking in occasionally via a handheld device. Sounds a lot like self-driving cars, huh? Imagine how far we’d be down that road if John Deere had licensed and sold its technology years ago, instead of waiting for Google, Apple and Tesla to take that cake from them. But self-disruption is hard to accept and even harder to embrace . It wasn’t easy for Apple to say goodbye to the success of the iPod, but the iPhone was the right next step. Same with the iPad and Macbooks. Just like Amazon was okay with selling an ebook reader in spite of being the biggest physical bookseller in the world. It’s hard to abandon your worldview from one day to the next and doubt everything you know, but embracing change and letting disruption happen is the only way to thrive in the Third Wave. Lesson 3: Cooperating with successful Second Wave companies will help you succeed. An especially sneaky part of disruption is that it often happens in subtle ways and before you know it it’s already the new status quo. How does that happen? Usually through partnerships. The winners of tomorrow must partner with the winners of yesterday . For example, Apple first had to partner with record labels to introduce music in downloadable formats into iTunes. It was a risk-free test for the record labels to see if music would sell online, and Apple was now in the music market. Similarly, Google made a deal with Yahoo!, an older internet pioneer in 2000 to provide search services for them. Just like book publishers and record labels were gatekeepers before, now Amazon and Google can have a huge positive or negative impact on your Third Wave project, so consider partnering with the winners of the past to thrive in the future. The Third Wave Review. Being a digital native this process feels almost natural to me. I’m not surprised if I find out that A is now connected to B or that my fridge now knows when to order milk, but if you’re not a millennial, this will get you up to speed fast! The Third Wave is a good book to help you live in the now and see the world as it is. What else can you learn from the blinks? Two major industries that will benefit from the Third Wave and why What impact investing is and why it’s now more important than ever How plenty of “Silivon Valleys” will develop all over the world Why entrepreneurs of the future must cooperate with governments. Who would I recommend The Third Wave summary to? The 23 year old with lots of ambition to start an online company, the 40 year old who was around when the internet first rose but feels like history flew by her, and anyone who has a tough time admitting that what they’re doing might not be working any more.