ANALYSIS OF THE :

THE EMPEROR’S NEW RELIGION

BY OLE WOLF

The Church of Satan has caused outrage and exten- provides no indication of the size of the organi- sive media attention since its inception as the boldest zation, as all membership cards issued today champion of Satan in the “occult explosion” peaking display the number 100261 (see Figure 1). While in the 1960es, and for better or for worse has become the actual membership number probably lies synonymous with modern . It asserts that between the guesses of just a few hundred and Satanism is a unique distinctly tailored several millions, and while the influence of the to man’s life on Earth which, if followed, has the po- Church of Satan is probably less than hinted by tential to increase the follower’s earthly success. the organization itself and more than reported This paper investigates the Church of Satan, its by its enemies (anti-cult fanatics excluded), the ideology, and its practices, and observes that the Church of Satan has established itself as the or- Church of Satan includes the same dynamics as can ganization that is usually mentioned in books be observed in many other religions. In addition, the describing Satanism regardless of opinion. An- Church of Satan appears to deliberately mislead its ton LaVey himself is usually mentioned in com- members via conflicting policy statements and com- pany with names such as Eliphas Lévi, Abbé munication. Boullard, and , all of whom are The paper concludes that the Church of Satan is a considered leading figures in so-called “tradi- personality cult that seems to have less interest in tional” (or “religious,” or “mythical”) and maintaining an ideology than in gaining members, “modern” Satanism. and that the Church of Satan may be no more than Hagiographies such as The Secret Life of a Sa- the invention of a skilled con artist who saw an un- tanist [3] and The Church of Satan [4], both by the used opportunity. Church of Satan’s former High Priestess and 1. The Church of Satan and Its Ideology Anton LaVey’s third wife, ‡ When Anton LaVey (1930-1997, born (Grand Priestess of the Temple), provide a col- Howard Stanton Levey) founded the Church of Satan reporting Walpurgisnacht (April 31) in 1966 as its birthday,† the organization de- scribed the event as the “opening the floodgates to a revolution” and proclaimed the event as “Year One,” announcing a new era in History [1]. Anton LaVey had regularly studied occultism at home together with his so-called “ Cir- cle” of devotees a few years earlier, and it was this group that was to become the Church of Sa- tan [2, p.29]. Membership figures are kept secret by the Figure 1. A sample Church of Satan membership Church of Satan, leaving friends and foes guess- card with the follower’s name and signature re- ing at membership figures differing by several moved. Apparently the number 100261 is printed on all membership cards issued today. orders of magnitude. The membership card

† 1966 coincided with “year one” declared in Ira Levin’s Rosemary’s Baby. Anton LaVey claimed to have been involved in the 1968 movie production as both a technical advisor and as an actor. Neither claim is supported—neither the detailed biography of the movie nor the size of the costume for LaVey’s purported role lend credibility to the claim. ‡ Some critics have suggested that Blanche Barton’s hagiographies of Anton LaVey and his organization were not written by Barton but LaVey himself. Comparing the literary style of the books with her style after LaVey’s death lends credibility to Barton as the orig- inal author, albeit strongly inspired by LaVey.

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A Collection of Sacred-Magick.Com < The Esoteric Library orful and haunting picture of a person qualified 1. Life is the great indulgence—death, the great absti- as no less than the Devil’s right hand man. nence. Therefore, make the most of life—HERE AND NOW. The strong publicity that the Church of Satan 2. There is no heaven of glory bright, and no hell where and its founder have received is itself no indica- sinners roast. Here and now is our day of torment! tion that the Church of Satan represents Satan- Here and now is our day of joy! Here and now is our ism beyond its own claim to the title as the Dev- opportunity. [6, p.33] il’s henchmen, however. Man is thus given with the chance to live in in- It can be argued that because in certain aspects dulgence only while alive, and had better make of its literature the Church of Satan references full use of it while it lasts.† This is a recurring Christianity in its departure from the creeds theme in the second section of The Satanic Bible. usually associated with common Christian ide- Followers of the Church of Satan are encour- ology, in that sense at least it qualifies as an an- aged to make that of Satanism which suits each ti-Christian organization and hence by Chris- individual follower’s best needs: tian definition, Satanic. In particular, the first As far as Satanists are concerned, taking the way things section (most of which was adapted with few are and taking what suits you best and dwelling on it— modifications from Ragnar Redbeard’s Might is that’s what it is all about. [10, p.234] Right [5]) of The Satanic Bible [6] by Anton LaVey The Church of Satan generally uses Satan as a has strong anti-Christian proclamations. Anton symbol of man’s nature as that of any other ani- LaVey has later explained that this section was mal, and rejects the belief in Satan as an anthro- intended as an eye-opener [5, p.5]. pomorphic being. Some of Anton LaVey’s clos- 1.1 Satanic Ideology er associates, however, seem to have been told a different story. For example, Michael Aquino, Anton LaVey has claimed inspiration from, who resigned from the Church of Satan and and ideological parallels with, several sources formed a new organization, The Temple of Set with leanings toward atheistic or non-Christian in 1975, explains that the belief in a literal Devil: morality, including Mark Twain, , P.T. Barnum, , Ragnar Red- … was axiomatic to all of our [Aquino’s and LaVey’s] conversations and collaborations [11] beard, Orrin Klapp, Niccolò Machiavelli, and Blanche Barton explained to The San Fran- Charles Finney, Adolf Hitler, , cisco Chronicle at a press conference following , , H.G. Wells, Yefi- Anton LaVey’s death in 1997 that Anton LaVey movitch Rasputin, George Bernard Shaw, Sig- had believed in the Devil [12]. In an article in mund Freud, Ambroce Bierce, Sir Basil Zaha- The Occult Explosion Anton LaVey had acknowl- roff, and Voltaire, to name just a few [3, p.24; 5, edged that: p.5-6; 2, p.492, 741; 7, p.xii; 8, p.51; 9]. Satan- ism, according to the Church of Satan, is a fu- …many members of the Church of Satan who are mys- tically inclined prefer to think of Satan in a very real, sion of the thoughts expressed by these authors anthropomorphic way. Of course we do not discourage and philosophers, etc.: this, because we realize that it is very important to [Anton LaVey’s] ideas evolved from his enthusiasm for many individuals to ritualistically conceptualize a Satanic sympathizers and reprobates like George Bern- well-wrought picture of their mentor or tutelary divini- hard Shaw, John Milton, Goethe, […] peppered with a ty. [2, p.740] liberal dose of the Johnson, Smith & Co. Catalogue of He ventured on to explain that: Jokes, Tricks and Novelties. [7, p.xii] In answer to those who would label us “Devil worship- That is, although neither thought alone was pers” or … Satan worshippers, I must say that Satan novel, no one before Anton LaVey had connect- demands study, not worship. [2, p.740] ed the dots to synthesize a new religion based Note that Anton LaVey did not reject the belief on the thoughts combined. in Satan, only the worship of the deity. The Church of Satan’s ideology states that The Satanic Bible defines Satan somewhat am- man alone is responsible for his own success, biguously as a unified God (that is, not a god and that there is no reward in Heaven or pun- among others) which: ishment in Hell for man’s intents and doings on … is seen as the balancing factor in nature, and not be- Earth. As The Satanic Bible states: ing concerned with suffering. [6, p.40]

† In contrast to popular opinion among Church of Satan followers there is no implication that there is no life after death; the text only states that once one is dead, one will be unable to indulge in one’s desires.

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 2 of 30 and gram, Pentagonal Revisionism, which was pub- Most Satanists do not accept Satan as an anthropomor- lished in The Devil’s Notebook [14, p.93] demand phic being with cloven hooves, a barbed tail, and stratification (which is a form of horns. He merely represents a force of nature … that rejects undeserved power), taxation of [which] is an untapped reservoir that few can make churches, and separation of church and state. use of… [6, p.62] These issues were also important in the “free- This definition, in conjunction with the term dom movement” of the 1960es. Interest in An- “god,” lends itself to a theistic or deistic percep- ton LaVey’s pet projects, the construction of ar- tion of Satan in addition to the atheistic persua- tificial human companions and total environ- sion also presented in the book. ments (i.e., fantasy worlds) had already peaked The Church of Satan’s Master applica- a decade earlier when robots were the big hit on tion requires prospective “Grotto Masters,” the screen and popular literature, and the con- who are individuals that lead a local chapter of temporary fashion dictated a new home with a Church of Satan followers, to perform a self-ini- characteristic departure from traditional fur- tiation ritual: nishing. 15. Before you complete this application—when you Whether the evidence reflected a “zeitgeist” sense the time is right—perform a ritual (using the ba- that was genuinely indicative of an emerging sic elements described in The Satanic Bible) to petition Satanic age or whether Anton LaVey simply de- Satan and the Dark Legions to accept you as a Grotto Master. Write down the ritual you performed and the fined social trends at that time as Satanic is diffi- results, if any. [13] cult to tell. However, lending itself well to the Again, this ritual, requesting an infernal man- prevalent social trends the Church of Satan was date, has theistic overtones. certainly a product of its time. Part of the Church of Satan’s ideology specifi- 1.2 The Satanic Bible cally appeals to people that feel a need to bol- The Satanic Bible formally defines the Church ster their egos, feeling that they are more impor- of Satan’s ideology, and the Church of Satan re- tant than their social recognition reflects. The Sa- fers to the book as: tanic Bible provides a salt water injection to such people’s egos with the assertion that Satanists a diabolical book, the basis for our philosophy. [1] are intrinsically superior people. Church of Sa- The book was released in 1969, three years af- tan literature, such as The Black Flame, bulge ter the establishment of the Church of Satan. with racist, fascist, and Nazi-oriented essays Anton LaVey explains that he was prompted to and imagery, all of which are recurring themes write The Satanic Bible by his agent and publish- among people whose self-esteem is out of pro- er’s suggestion with a tight deadline: portion with their physical or intellectual abili- Then […] came the official commission to write a “Sa- ties. Organizations promising religious or simi- tanic Bible”. My agent and publisher wanted the mate- lar emotionally gratifying compensation for rial I had already printed in tract form, with additional lacking achievements thrive on such people. stuff, to make up the “Bible” as quickly as possible. [5, p.4] The Church of Satan acknowledges an emotion- al link between its ideology and : The Satanic Bible is comprised of, in the follow- ing order: Barton: It’s an unholy alliance … The anti-Christian strength of National Socialist Germany is part of the 1. An anti-Christian diatribe. This section appeal to Satanists. … seems to appeal especially to those that were LaVey: … The aesthetics of National Socialism and Sa- brought up in Christian homes and are fed tanism dovetail. [10, p.236] up with that religion. The Church of Satan Anton LaVey states in The Satanic Bible that explains that this section is a wake-up call there is evidence of an emerging Satanic age. At that is only necessary for some readers. that time there was increasing focus on personal 2. A level-headed refutation of Christian dog- freedom, relaxed sexual morals, rebellion ma; an assertion that there is no afterlife and against authorities, and iconoclastic behavior, hence no reward or punishment after one all cardinal to the hippie movement that was dies; and elaborations on different facets of a gaining foothold in the years before the Church life lived accordingly. This section contains of Satan was created. The first three clauses in many examples of how even seemingly con- the Church of Satan’s official, semi-political pro- flicting behavior is Satanic according to the

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A Collection of Sacred-Magick.Com < The Esoteric Library author, and effectively virtually any behavior tended to mislead the rubes begging to be is inherently Satanic. mocked and derided. According to William 3. Three recipes for magic focusing on aggres- Gidney (Priest of the Church of Satan): sion, lust, and compassion. The magic in the The Church of Satan champions the Machiavellian eth- third section obviously appeals to people ic of misdirection: You should try actually reading the that enjoy magic settings, but the Church of philosophical content of The Satanic Bible far more Satan accepts that some followers do not feel carefully. What confusion we inspire is of no interest to so inclined. us. [17] The Church of Satan states that belief in liter- Hence, the inclusion of the so-called Enochian al demons is permitted within the confines of Keys, a hoax invented by John Dee and Edward the ritual chamber and abandoned outside of Kelley, in The Satanic Bible might be an ironic at- the chamber. Presumably this argument also tempt at misdirection put there to confuse the holds in rituals such as “The Satanic ‘Bap- rubes, but any references to Machiavellian eth- tism,’” [15, p.212] which directly refers to the ics would be sincere. Presumably only the elite literal Satan. It is a valid argument, but the (that is, whoever happened to read The Satanic dual acceptance of belief and non-belief is al- Bible) would be able to realize that the Crowley- so an effective tool for appealing to such inspired parts were misdirection, while the strongly diverging groups of people as the- Redbeard and Machiavelli musings were sin- ists and atheists simultaneously. cere—or vice versa. Each follower of the Church 4. A listing of eighteen “Enochian Keys.” Ironi- of Satan is left with the impression that he or cally, this section contains the very occult- she and a few others understand the true mean- nick bunk that Anton LaVey prides The Sa- ing of Satanism, and everyone else does not. tanic Bible as being devoid of in the preface of It is more plausible, however, that when An- the book. Both readers despising such bunk- ton LaVey wrote The Satanic Bible, he decided to ery and readers desiring it are generously take a dash of Crowley (whose interest in Dee satisfied. and Kelley is well documented) from here, and The Satanic Bible thus represents an occultnick a dash of Machiavelli and Nietzsche from there, slam dunk: most readers will agree with certain and bake his Satanic cake appealing to the wid- portions of The Satanic Bible as long as they are est audience possible. either atheists on a rational level, deists with The Church of Satan states that the contradic- symbolism but no supernatural beliefs, or even tions are only apparent: theists believing in God and/or Satan but not It is then up to the rank and file members, as well as particularly caring about their sentences in their anyone else who has an interest in this material, to ana- afterlives. lyze these ideas and synthesize the apparent contradic- Indeed, because most readers can find some- tions into a “Third Side” that is the essence of Satanic thing they agree with in The Satanic Bible almost understanding. [18] regardless of personal belief, and because they Or, in other words, the reason that there are are encouraged to pick and choose those items contradictions is that there are none; and by they agree with, the only obstacle to being a Sa- perceiving the ideology as ambiguous, one has tanist per the Church of Satan’s requirements not gained Satanic understanding. As in Hans lies in the readers’ potential unwillingness to ac- Christian Andersen’s popular story, The Emper- cept the label “Satanist.” This conclusion is sup- or’s New Clothes, where people would rather not ported by Blanche Barton’s welcoming state- admit to being stupid not seeing the emperor’s ment on the official Church of Satan Web page, marvelous new (missing) clothes, followers of where she explains that: the Church of Satan would probably rather not The philosophy really isn’t that esoteric and doesn’t admit they have no “Satanic understanding.” take much pondering to understand. But it’s that loom- Inevitably individual Satanists will reach dif- ing figure in the shadows, that majestic silhouette of ferent interpretations. The Church of Satan con- Satan—leathery wings outstretched, standing proudly, tinues: backlit by the flames of Hell—that people find… dis- quieting. [16] Will everyone arrive at the same synthesis? No. Sur- prised? You shouldn’t be, as Satanism is a religion Church of Satan officials have argued that which embraces the practice of , not de- parts of the The Satanic Bible were intended as manding that all its members have some kind of lock- sincere philosophy while other parts were in- step sameness. [18]

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 4 of 30 Different and contrary individual interpreta- Rituals serve as self-programming devices that tions do not warrant religious unity, however. maintain the follower’s dedication to the reli- People do not unite in disagreement—not unless gion, and they have a transfusing effect on the they join hands in a shared disagreement with person’s life. something entirely different, such as Satanists’ The Satanic Rituals includes the following ritu- pet demon: Christianity. If the Church of Satan als: does indeed unite its followers despite oppos- 1. Le Messe Noir—a rite of passage intended to ing interpretations, their unity is not about its rid the follower of Catholic Christian dogma. ideology at all. 2. L’air Epais—an initiation ritual in which the 1.3 Satanic Rituals and Magic participant symbolically dies and is reborn as a Satanist. The Satanic Bible formally defines magic as: 3. Das Tierdrama—a reminder of one’s animal The change in situations or events in accordance with one’s will, which would, using normally accepted heritage. methods, be unchangeable. [6, p. 110] 4. Homage to Tchort—draws inspiration from The statement echoes Aleister Crowley’s defi- Russian folklore of various demons, which nition, and in admitting to a rather broad defini- are summoned during the ritual. tion Anton LaVey refers to the equivalence be- 5. The Ceremony of the Nine Angles—inspired by tween the perception of magic and science, pos- H.P. Lovecraft, it is intended to “emphasize sibly borrowing Athur C. Clarke’s famous Third potential.” Law, which stipulates that “[a]ny sufficiently 6. The Call to Cthulhu—also inspired by H.P. advanced technology is indistinguishable from Lovecraft, it “reflects the dimness of an al- magic.” Most interpretations ranging from mys- most forgotten past.” ticism to die hard science are thereby covered. 7. The Satanic Baptisms—baptism rituals for chil- Anton LaVey asserted that magic falls into dren and adults. three basic categories: anger, lust, and compas- Rituals 4, 5, and 6 have no clear purpose. sion [6, pp. 114-115]—feelings that are often dif- Michael Aquino, the author of rituals 5 and 6, ficult to cope with in many societies. Two sec- explains that the fledgling organization’s theory tions of The Satanic Bible are devoted to the prac- regarding rituals was not all that deep or tice of magic. One section contains three recipes thought-through, and that the purpose of some for the aforementioned three categories of mag- rituals was only to act as a vehicle for the emo- ic. The other section lists the Enochian Keys. tional or intellectual stimulation or pleasure of Anton LaVey has later conceded that he chose the participants [11]. Given no explanation of to include the Enochian Keys in The Satanic Bible their purpose in The Satanic Rituals, it is likely simply because he was told that they were dan- that these three rituals fall into that category. gerous to mention [5, p.4]. Rituals actualize ideology, that is, they are When the Church of Satan uses the term “cere- physical manifestations of the abstract thoughts mony,” it means “ritual” in sociology. When it expressed by the ideology. Like birthdays are uses the term “ritual,” it means “magic” in soci- times where the birthday celebrant may think ology. This document uses the sociological no- ahead or back, rituals typically act as reflective menclature. moments where participants stop and relate to The rituals and magic that are publicly avail- their nature and situation. Rituals are not con- able—the three basic types in The Satanic Bible sidered in the everyday life, but require partici- and the ones in The Satanic Rituals—are free to pants to stop and act. It is not clear how inspira- use by anyone. The three basic types of magic tion from Russian folklore and Lovecraftian fic- can be performed solitarily, and can be expected tion actualizes the Satanic ideology as outlined to be the most widespread Satanic magic based in The Satanic Bible. on the ease of performance, and on the few ritu- It is remarkable that rites of passage, such as al settings and/or participants required. wedding and death, admission to adulthood The Church of Satan’s rituals, as explained by (the Church of Satan has a concept of children Anton LaVey in The Satanic Rituals, are intended vs. adults, as evidenced by The Satanic Baptisms, to sustain the Satanic ideology: which come in those two forms), etc. are absent Generally, a ritual [i.e., magic] is used to attain, while a from the available material. Such rituals serve to ceremony [i.e., a ritual] serves to sustain. [15, p.17] sustain a religion and reinforce its ideology.

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A Collection of Sacred-Magick.Com < The Esoteric Library Michael Aquino’s explanation above is believ- munity and belonging, even if each believer is able, but after 36 years of existence it is surpris- alone. The followers may be alone, but they are ing to conclude that rituals that actualize the alone—together. ideology still have that little weight. This topic Such magic and rituals bind the followers to- is discussed further in Section 1.4, Lacking Ritu- gether much like a regular church community als. does, only without the social interaction. The A complete analysis of the Church of Satan’s knowledge that others perform the very same rituals is beyond the scope of this article, but rituals also creates the belief that the ritual is compared with rituals known from other reli- more important, or more effective, than if it gions the Church of Satan’s rituals are consider- were a home made ritual. The follower gets the ably shallow: there is only limited correspon- impression that his behavior is meaningful, and dence between the Church of Satan’s ideology it gains validity by social proof (i.e., the as- and what the rituals actualize; the rituals do not sumption that if many do it, it is inherently cor- meet common needs; and they are based on rect or makes sense). terse research, not in-depth refinements and Social proof also persuades people to engage studies. in a behavior that they would not otherwise The Church of Satan’s magic consists of substi- have displayed. Dressing up funny is less em- tute actions for goals that the participant cannot barrassing in a group of similarly dressed peo- readily attain in real life. In keeping with the ple than alone, for example; and followers that notion of living here and now, magic in The Sa- feel awkward about a ritual would similarly feel tanic Bible concentrates on meeting very short encouraged to complete it anyway knowing term goals, eliminating present frustration with that many others do it. The effect is self-perpet- sexual desire, aggression, or compassion, as uating. mentioned earlier:† The Church of Satan’s solitary rituals thus 1. Lust magic—to get sex. contribute to a sense of solidarity and commu- 2. Destruction magic—to get revenge. nity, and they satisfy the followers’ desire for 3. Compassion magic—to help someone. rituals, if any. The Satanic Rituals adds the following magic: 1.4 Lacking Rituals 4. Die elektrischen [sic] Vorspiele—magic intend- As of this writing, the Church of Satan is 36 ed to produce far-reaching, social changes. years old according to its reported foundation 5. The Statement of Shaitan—magic intended to date, and obviously the religion has not yet had influence human events. time to evolve significantly. It is nonetheless Presumably it is left to the magician’s discre- striking that certain elements of the religion that tion which social changes or influences are de- are often absent in new religions are still miss- sired in this magic, because The Satanic Rituals ing. A religion that is more than a generation provides no description. old should have had its share already of couples There seems to be no magic for individual desiring to get married or individuals that have long term goals. passed away. Wedding and funeral rituals have When a follower performs magic or rituals in been written [2, pp.604, 615–618], but for all solitude, the follower is not quite alone. Like practical purposes they do not exist.‡ In spite of when a believer in stone healing clenches his an expected demand, rituals concerning mar- hands around a translucent stone and whispers riage and death are thus effectively still absent.* a prayer by himself knowing that many other Of rituals traditionally classified as rites of pas- believers also do this, it creates a sense of com- sage—events such as birth, marriage, and

† It is a religious question whether this magic actually works, but if the chief purpose of the magic is to vent frustrations and “get it out of one’s system,” the magic probably has some self-therapeutic value. ‡ The wedding and funeral rituals may have been published in past issues of the Church of Satan’s newsletter, The Cloven Hoof, but back issues prior to no. 126 are not available. The rituals are reproduced in Michael Aquino’s The Church of Satan [2, pp.604, 615– 618], but this book is not endorsed by the Church of Satan. The Church of Satan Web site explains which Enochian keys (listed in The Satanic Bible) are associated with different types of rituals, and associates keys 2, 7, and 13 with lust and weddings and key 11 with fu- nerals, according to Anton LaVey [19]. Hence, a preparation for such rituals is available, but the rituals themselves are not available for the followers. * Rituals concerning marriage and death may be said to be irrelevant to Satanism and therefore now ignored, but because religious people tend to carry old socio-religious habits with them as spiritual baggage when they switch religions, marriage and funeral are guaranteed to be a concern.

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 6 of 30 death—only (voluntary) baptism rituals are The Church of Satan explains that a wedding available for initiation of new followers. This ritual can only be performed by a Church of Sa- one, and rituals for marriage, funerals, etc. tan appointed official: would generally be the first ones to be made The Official marriage Rite used by the Church of Satan available for the followers of a religion. was authored by High Priest Gilmore and is not avail- The effective absence of such rituals even to- able online or to members or the public. It is now only presented to members of the Priesthood of Mendes day suggests that followers of the Church of Sa- who are about to perform it. [20] tan either abandon their religion quickly or do The explanation also reveals that apparently the not take their religion particularly seriously in original wedding ritual by Anton LaVey has spite of their sometimes quite belligerent out- now been replaced with a new one by Peter ward determination. Alternatively, it is a sign Gilmore (High Priest of the Church of Satan), that the Church of Satan’s headcount is too low which according to the Church of Satan is to be to enable such social events (couples never published in Peter Gilmore’s planned book, Sa- form, and friends or family members that die tanic Scriptures† [20]. are never Satanists), or that the religion is strict- This requirement ostensibly provides the ly individualistic. The latter can be said to fit the Church of Satan with an ability to exercise a cer- Church of Satan’s statement that the religion is tain control, albeit very limited in scope, or the individualistic, but it is improbable that two fol- Church of Satan may be keeping the ritual pri- lowers are so individualistic that they refuse to vate to make it seem tantalizing as “forbidden marry or perform some sort of remembrance of fruit.” Whatever the reason, the Church of Satan a diseased friend, and that they refuse to use evidently does not expect its followers to heed their preferred religion in that situation. its own warning in the Satanic Bunco Sheet: The lacking rituals indicate that the religion 2. Look out for jargon and secrets to which only the has yet to make a lasting impact, but a need for “initiated” can be privy. Once you’re processed such rituals may eventually arise if followers through the lengthy and strictly-enforced “degree sys- gain interest or the religion gains momentum, tem,” you’ll discover there are really no answers, just depending on the reason why the rituals are more gobbledygook. [21] lacking. 2. A New Religion Possibly the Church of Satan considers the rit- The Church of Satan has referred to its ideolo- uals too embarrassing for wide publication: the gy as a religion [22]. Although the founder may wedding ritual by Anton LaVey is unimpres- have had ulterior motives as indicated in the sive and quite short—about half a page—and following chapters, it is ultimately the behavior devoid of virtually any effects. The funeral ritu- of the organization that determines whether the al fits the style of other Church of Satan rituals, movement qualifies as a religion. The Sai Baba but was written by an individual that the movement is a religion, for example, regardless Church of Satan would rather forget: Michael of the motives and moral or legal integrity of Aquino. the founder, whose “miracles” have been ex- Section 3, Active Recruiting, argues that the posed as clumsy stage magic in video clips. Church of Satan is motivated to recruit new fol- The Church of Satan is organized as illustrated lowers, but existing followers are mostly dead- in Figure 2. At the top level of the organization, wood in an economic and administrative sense, the core is comprised of a relatively small group useful only as recruitment agents and combat of people, which handles administrative tasks units. It is therefore possible that the Church of and issues guidelines. The Church of Satan has Satan’s primary interest lies in recruiting fol- historically referred to its core group as “The lowers (who will be looking for Satanic baptism Council of Nine”: rituals), but its desire to keep followers (who will [T]he Council of Nine […] is the ruling body of the orga- be looking for wedding, funeral, and other simi- nization [1] lar rituals) is slim or even against its own inter- It is not clear whether it is comprised of nine est. individuals, and who these individuals are, but

† Satanic Scriptures will reportedly be a compilation of essays written by Peter Gilmore in various magazines. If so, it will resemble Anton LaVey’s The Devil’s Notebook and Satan Speaks!, which are both compilations of essays that Anton LaVey wrote in various magazines.

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A Collection of Sacred-Magick.Com < The Esoteric Library documents but do not pursue other knowledge. Their membership of the Church of Satan has Core the same value to them as perhaps a piece of Full-fledged religious jewelry. behavior Soldiers This organizational structure is common among religious groups. The structure is not formalized in the Church of Satan, and only Interested serves to understand the dynamics of the New Age Church of Satan as a religious organization. behavior Periphery 2.1 Characteristic Religious Traits The core and the soldiers display the charac- Figure 2. The Church of Satan’s followers are roughly teristic traits of new religious movements organized in four layers: the core, the soldiers, the in- founded by charismatic leaders: terested, and the periphery, with an increasing num- 1. They believe the founder can/could perform ber of followers in each layer. miracles or other supernatural feats, and the founder is perceived as somehow more than recently the core group seems to have included human. The founder is considered infallible, Blanche Barton, Peter Gilmore, Peggy or the founder’s faults are ignored or ex- Nadramia (High Priestess), and Jeff Nagy (Mag- plained away. [25, pp.184-218] ister) [23]. Only the core group has decisive power. The founder, Anton LaVey, plays a key role in the religion. It is very common to find that fol- The soldiers, at the second-highest level, fol- lowers of new religious groups, sects, or cults low the guidelines issued by the core and take revere the founder as more than human, capa- strong interest in studying what they consider ble of miracles (or, in the case of Anton LaVey, Satanic ideology. The core and the soldiers ac- tively “present” Satanism to the outside world. ), etc. with very flattering hagiographies Soldiers are not organized, but seem to occa- written about the founder’s life. They ignore rampant inconsistencies in the founder’s pro- sionally or regularly talk with core group indi- † viduals. They are usually energetically loyal to fessed past and perceive ordinary actions as ac- the Church of Satan, as the following statement complishments only a demigod could have per- attests: formed. They are quick to accredit general trends to the founder; for example, on the I am 100% loyal to the Church of Satan, and to its offi- cials. I will obey WHATEVER and EVERY proclama- Church of Satan Web page Peter Gilmore con- tion and regulation that they set forth within the CoS tributes today’s pleasure-oriented culture to as a corporate body … . Anton LaVey: … And again, I declare my loyalty AND OBEDIENCE Indulgence was the “watchword” chosen by Anton not only to the CoS as a body, but also to certain offi- LaVey when he founded the Church of Satan in 1966. I cials such as HP Blanche Barton, Magister Peter H. think a case may certainly be made that this concept Gilmore, … [etc.]. They tell me to do something, and I has in the interim made a lasting impact on human so- do it...This is rare, but I am more than happy to do ciety. As we look through the landscape of what is cur- whatever they say. Any order they give me would nev- rently offered, we see that Dr. LaVey’s vision has had er be for my detriment, only for my good. [24] broad cultural effect, as the amount of freedom for per- One level further down, interested followers sonal pleasure has abundantly increased on all levels have read The Satanic Bible and some other doc- of social strata. [26] uments. They pursue further knowledge in Anton LaVey’s family is also seen as some- what they happen to consider Satanic, but are thing special. His wives and daughters auto- generally unaware of guidelines issued by the matically received titles as High Priestesses by core and do not actively represent Satanism. virtue of their family relation to him. Again this Finally, the periphery is comprised of people illustrates how blood is more important than that may have read The Satanic Bible and other both ideological issues and the meritocracy that

† The tendency to wholly desert the possibility that the founder is an ordinary person or even a crook is common among followers of new religious movements. Even if a follower is presented with undeniable evidence somehow the follower does not comprehend the evidence. The thought is beyond their operational paradigm, beyond obscenity and blasphemy; it is unthinkable.

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 8 of 30 Figure 3. Only the Church of Satan’s core group can provide a “true” interpretation of Anton LaVey’s ambiguous writing. Anyone else making doctrinaire statements on the meaning of his texts is branded a heretic who falsifies Satanism and misleads people. the Church of Satan’s “Pentagonal Revision- preter of the “correct meaning” of Anton ism” (see page18) demands.† LaVey’s writing when it excommunicates fol- Anton LaVey plays a key role on another term lowers for reasons of differing interpretations of as well. Religious groups enjoy references to au- Anton LaVey’s writing. One follower received thority. Older, well established religions refer to the following statements in his excommunica- their ancient scripture (for example, Moslems tion: refer to the Koran and Christians refer to the Bi- I don’t think you’ve ever had much admiration or con- ble), but most new religious groups refer to sci- fidence in me personally, and you’ve shown yourself ence, albeit mostly in the form of pseudo- to be increasingly critical of our founder’s ideas, as science such as creation science or faith healing. well. You’ve done your best to stir up dissension and purposely create misapprehensions about who we are The Church of Satan cannot refer to science, be- and what Satanism advocates, despite attempts to cause most of its original claims of scientific guide, encourage and educate you. [27] foundation have been rejected by either the These statements demonstrate that criticism of Church of Satan itself or modern science, or the founder’s ideas is frowned upon, and that simply does not apply anymore in the post- the Church of Satan actively attempts to en- 1960es world; the Church of Satan has just An- force a specific interpretation where “no ‘teach- ton LaVey to lean on as an authority on Satanic er’ is needed.” The potential objections that this religion. Being the single authority they can rely follower did not understand the ideology or on, it is understandable that they defend him was never appreciated are not valid, because fang and claw. Blanche Barton had written a personalized The Church of Satan’s current administration statement of appreciation for his efforts to the states that the interpretation of its ideology is same person just half a year earlier [28]. straightforward: Hence, only the Church of Satan’s administra- 9. … Anton LaVey wrote The Satanic Bible, as well as his other works, in such a manner so that they can be tion can provide a “true” interpretation of An- directly understood—they are carnal and non-esoteric. ton LaVey’s ambiguous writing. Anyone else No “teacher” is needed, no “guru” must interpret his making doctrinaire statements on the meaning words for you. [21] of his texts is branded a heretic (as ironic as it This is only true to the extent that the Church of may seem for a religion called Satanism—see Satan’s administration is exempt from this rule, Figure 3) who falsifies Satanism and misleads however, because it takes on the role as inter- people.

† Today, several members of his family have become an embarrassment to the Church of Satan, which now does its best to downtone their influence: Diane Hegarty is never mentioned; Karla LaVey was suddenly never really important to the Church of Satan once she distanced herself from the organization to start The First Satanic Church; and Zeena LaVey was soon considered a dumb blonde when she parted with the Church of Satan, denounced her “unfather,” and joined the Temple of Set.

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A Collection of Sacred-Magick.Com < The Esoteric Library 2. There is strong contempt for organizations fined modern Satanism, placing Anton LaVey that follow the teachings of the founder as the pivot point rather than the ill-defined ide- without being followers of the founder’s or- ology. For example: ganization. [25, pp.200-201] Anton LaVey originally defined the roots of Satanism, It is common to find remarkably strong hostili- and we will continue to place our heritage in the con- ty against the new organization if eventually a text he provided. [30] group of people creates an organization of their The Church of Satan thus claims one true way- own that follows the teaching of the founder ism based on Anton LaVey, disregarding the ide- without belonging to the founder’s own organi- ology of spin-off organizations as a goal in itself. zation. Such a behavioral pattern is personality cult be- The Church of Satan is evidently no exception havior in disguise. from the above rules, as described in Section 5, With the story of the leader and organization Desire for a Name Patent, and Section 6, Earned so closely anchored in the followers’ identity Hostility. The Church of Satan officially disap- feelings, it is quite understandable that their re- proves of new organizations: action is that of someone that has been person- Founding your own “satanic organization” is a detri- ally attacked if someone dares to criticize their ment to our movement. [29] leader or organization. Sociologists have proposed the theory that by 3. The religious group prefers to view itself as portraying the leader as a very special person, isolated from people outside of the group. the followers feel that they themselves become [31, p.34] very special people by proxy [25, p.69]. To each A religious group often sees itself as “saved” follower, the story told about the leader and the compared to people outside of the group. Its new religious group becomes an intricate story followers feel that the group’s path to success about himself or herself: the followers substitute (earthly or otherwise) is the best path for them- their perception of their identity with that of selves. Groups may be more or less accepting of their leader in the sense that they merge their other groups, but usually do not acknowledge own identity with the leader’s fabricated identi- the routes taken by those groups as leading to ty. This also happens between the followers and the best final destination, wherever that be. the group’s perceived identity; that is, by be- The Church of Satan consistently describes it- lieving that the group is superior each follower self as an alien elite. Its followers are thought to feels superior—and it does not matter to the fol- constitute a peerless group of human beings lower that reality speaks against him or her. whose conviction provides them with unique Focus is thus not on the ideology but on the features above and beyond other human beings. identity one assumes by being part of the Followers that associate with other Satanic group; or rather, on the identity that one as- groups tend to be met with distrust in the sumes by being part of the story about the Church of Satan, as is association with non-Sa- group. In short, they create a modern myth (or tanic religious groups. There is no demand that have it created for them) then play a part in it. its followers isolate themselves among fellow Consequently, if someone uses the leader’s or followers, as is customary among extremists the group’s ideology outside of the story which groups. The Church of Satan is probably to be is lock-stepped with the leader and the group found among “moderate” groups in that re- (as is the case if someone founds a new organi- gard, except for interaction with other Satanic zation that follows the ideology), the followers organizations: feel that they have been personally robbed, be- [I]f you choose to affiliate with any pseudo-Satanic or anti-Satanic groups, you may well find yourself disaf- cause their identity has become interwoven filiated from the Church of Satan. Forewarned is fore- with the fictitious identity of the leader and the armed. [21] group. It is question of joining their story, not a Peter Gilmore summarizes the sentiments of question of joining their ideology. It has every- both characteristics 2 and 3 in his refusal to co- thing to do with the Church of Satan as an orga- operate with leading sociologist James R. Lewis nization and its founder, and nothing to do with in the field on a “Satanic Sourcebook”: its ideology. I suspect that this book will be padded-out with a col- Supporting the above theory, the Church of lection of writings coming from what I’d call the Satan strongly emphasizes that Anton LaVey de- “pseudo-Satanic fringe,” the usual online rabble who

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 10 of 30 have no real outlet professionally or via websites A related tendency among religious groups is which have any significant traffic, let alone any coher- a belief in justification by science rather than ent philosophy. faith. The Church of Scientology is an unmistak- As the truism goes, “You are known by the company able example, as the reference to science is em- you keep.” Thus, having our materials “rubbing el- bedded in the religion’s very name, but many bows” with the scribblings of these people would only give them credence that they do not deserve. [32] other groups revolving around UFOs, pyramid healing, , psychokinesis, etc. also claim 4. The religious group prefers to describe itself scientific evidence. Again, they may dislike the as a philosophy that straddles a boundary term “religion,” because it sets them on an between and religion, not as a re- equal foot with traditional religions which ad- ligion. [33, p.35] mit their faith-based existence. The term “religion” has connotations that fol- The Church of Satan has similarly claimed va- lowers of religious groups often prefer to avoid. lidity in science, and in The Cloven Hoof Blanche These groups typically make no direct use of Barton not only claims connection with science anthropomorphic gods, which is a hallmark of but equates followers of the religion with scien- traditional religions and silently implied by the tists: term “religion.” Instead they see themselves as … Scientists need that ineffable combination of rigid groups that follow a specific “philosophy” for- objectivism and precision in their observations, unsul- mulated by the founder. For example, The Tran- lied by expectations or projected hopes, and a dream- scendental Meditation program describes itself er’s mind, capable of imagining methods and drawing as a technique and spurns the term “religion” conclusions that no one has devised before. They must be able to spend endless hours of boring observations, (and even went to court to avoid it), but sociolo- and then combine those data in new, revelatory combi- gists agree that the organization is a religion [31, nations, and maintain their momentum and passion p.20]. throughout those long, boring hours. Only the Satanic There are clear distinctions between religions mind can come up with that rare combination. and ,† and the differences in the be- … We should stand as the ones who are the most intol- erant of sloppy science and imprecise thinking, arro- havior of followers of a religion and followers gant in our demands for precision…‡ [36, p.26] of a philosophy are reasonably well defined 6. The religious group promotes itself using among sociologists. Thus, although some reli- modern marketing efforts. [33, p.33] gious groups may prefer the term “philoso- Many religious organizations, and especially phy” to the term “religion” to avoid certain as- relatively new organizations, promote them- sociations, it is the latter that is correct. selves by referring to celebrities that have The Church of Satan does present itself as a re- joined. For example, the Church of Scientology ligion, but with few exceptions its followers uses celebrities such as John Travolta, Kelly Pre- prefer to think of their religion as a philosophy. ston, Kirstie Alley, Isaac Hayes, Lisa Marie Pres- The official Church of Satan Web page calls it ley, Juliette Lewis, Chick Corea, and many oth- the “iconoclastic philosophy” [34], and Blanche ers to highlight its success [37]. Barton refers to the religion as “Dr. LaVey’s dia- Again, the Church of Satan fits the model, re- bolical philosophy” [16]. ferring to celebrities (albeit of much lesser fame) Documents such as The Satanic Bible and the such as the individuals named in Section 4, behavior of its followers would nonetheless cat- Members, Priesthood, and Magistrate. egorize the Church of Satan as a religion. The above traits of new religions fit the core 5. The group believes to be founded on science and the soldiers in the higher two layers of the rather than faith. [35, pp.72-74; 33, p.34] Church of Satan’s organizational structure in

† Among other differences, a religion divides the world into the mundane and the sacred, which a philosophy does not. Recent phi- losophies distance themselves from the metaphysical world often found in religions. In addition, religions make use of rituals, cere- monies, and/or prayers that are absent from philosophies. Religions also imply social bindings that philosophies do not offer. Religion also sets certain standards of conduct that philosophies do not require. The line between religion and philosophy may be somewhat blurry at times, but it is ultimately the behavior of followers that determine whether they are religious or not, and conse- quently whether it is a religion or a philosophy. ‡ Apparently this demand for precision does not seem to apply to The Satanic Bible, and the intolerance of sloppy science does not ex- plain why the Church of Satan insists on outdated and rejected scientific theories, such as those of Herbert Spencer and . If Satanists are inherently scientists, it is bizarre that not a single scientist ranks among the individuals usually featured in the Church of Satan’s self-promotion. At best, the Church of Satan has developed an intellectual beer gut caused by lack of mental train- ing, leaning back comfortably in a chair upholstered with ignorance.

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A Collection of Sacred-Magick.Com < The Esoteric Library Figure 2. The individuals found in the lower not seek scientific or even theological explana- two layers are somewhat different. tions. For example, if a crystal healer states that speaking a particular sentence to a pink stone 2.2 New Age Style will improve the follower’s , the follower From a sociological perspective the less active will unquestioningly do it, evidence and expla- followers of the Church of Satan—the interested nations be damned. followers and the periphery—can best be classi- Anton LaVey thus provides recipes for rituals fied as New Age religious people and people in both The Satanic Bible and The Satanic Rituals, with no actual involvement in the religion, re- but does not humor the reader with explana- spectively. tions beyond nebulous hints at bioelectricity, di- New Age religious people are characterized rected emotional force, adrenaline, cosmic by rather unorganized religious “training” [25, push/pull effects, tumblers in a combination pp.316-317]. Like the religious people men- lock, etc. [6, pp.135, 143; 15, pp.17, 107; 14, tioned earlier they typically consider them- p.35]. He does provide an explanation for not selves followers of science-founded philoso- explaining, however: phies, but their relation to the founder and spin- off organizations is usually much more relaxed. It will be said, by some, that these instructions and pro- cedures are nothing more than applied psychology, or The technical term for their form of religious scientific fact, called by “magical” terminology—until † study is “audience cult” [31, p.207], which they arrive at a passage in the text that is “based on no means that their understanding of their religion known scientific finding.” It is for this reason that no is self-taught via books and perhaps occasional attempt has been made to limit the explanations set meetings. They are free to pick and choose from forth to a set nomenclature. [6, p.110] various books and sources: a religious buffet. One one account does the Church of Satan’s Ideologies vary greatly among New Age reli- interested followers distinguish themselves gions, but a universal characteristic is that of from New Age religions. New Age religions are personal development [31, p.206; 33, p.24-27]. characterized by their large share of “seeking” Most of these religions emphasize individual- people, who drift from one religion to another ism and self-realization where the follower as they refine their views or gain new insights. works on himself or herself in some manner to- The interested followers of the Church of Satan wards some concept of perfection. Mankind is may also drift, but with a peculiar twist: Satan perceived as a creature with a higher potential, usually remains a common denominator in which unfortunately is curbed by today’s cul- their religious affiliations when they move from tures and traditions. The followers believe that what is essentially one religious group to anoth- they will be better off if the religion is allowed a er, unless they become “born again” Christians place in the sun, where the follower: or otherwise leave the New Age milieu entire- … may come forth in splendor proclaiming “I AM A ly. The ambiguity of the Church of Satan’s SATANIST! BOW DOWN, FOR I AM THE HIGHEST views allows its followers to even radically ad- EMBODIMENT OF HUMAN LIFE!” [6, p.45] just their views and still pay homage to the —Less restrained, perhaps, but otherwise the Devil. Instead of moving to another religion, Church of Satan’s anticipation of human poten- they redefine their own religion to designate tial is not different from those of other New Age their new stance. It is a religious analogy to the religions in the world-affirming category. warring states in Chinese history: each state The Church of Satan’s use of rituals is typical might win against the Chinese empire, yet for New Age religions. The designers of the rit- somehow it remained China. uals used in New Age religions describe each Followers may shift stance many times and ritual in relative detail, but make no attempts at still refer to themselves as Satanists, and a con- explaining how or why the rituals work [25, flict does not ensue until they are confronted pp.320-321]. Followers accept the designers as with discrepant views held by other people al- authorities solely based on the designers’ per- so believing to be Satanists. It was not until the sonal testimonials. If a designer says that a ritu- Internet became available for everyone that al works, the follower accepts it as fact and does such discrepancies became widely evident.

† “Cult” is used here to refer to religious groups of people that are not part of traditional religions, and who often find themselves in conflict with social norms. It is not used in any negative sense.

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 12 of 30 poster,” [36] evidence that the Church of Satan Figure 4. The Church of Sa- tan claims that it does not endorses the follower’s artwork as a recruit- advocate membership, but ment initiative. the text “Join now!” on this The welcome (“splash”) screen (Figure 5) on recruitment poster by the official Church of Satan Web page greets the Coop is a clear-cut invita- tion to join. Explanations visitor with the text: such as the Church of Sa- We’re looking for a few outstanding individuals… [38] tan not being responsible which is again an invitation to join the organiza- for individual followers’ actions does not hold in tion. cases like this poster where Followers are sometimes inspired to join in the the Church of Satan openly form of seemingly personal “form letters” [23]. and actively endorses the A typical form letter is sent to the owner of a poster in, e.g., The Cloven Hoof, the Church of Satan’s official newsletter. newly discovered Web page that deals favor- ably with Satanism. The form letter contains praise for a well-designed and informative Web Where some New Age religions keep their fol- page, followed by a question whether the per- lowers in the organization via degree systems son is a follower of the Church of Satan or in- allowing followers into higher organizational tends to join it later, requesting a reason if not. levels with new secrets as their insights in- Such letters are of course specifically designed crease, or simply let the followers go, the to draw the person’s attention towards the Church of Satan thus takes a different route: if a Church of Satan with an eye towards affilia- follower revises his or her view, then the new tion. Other people receiving such form letters view is Satanism, too. It is only when the fol- include those that post Church of Satan friend- lower does not accept other views as Satanic ly messages to alt.satanism or various message that the Church of Satan administration typical- boards on the Internet. ly responds with an explanation that the follow- The Grotto Master’s Handbook explains that er’s “one true way” attitude is not appreciated. Grotto Masters receive a discount on grotto fees Such enforced dogmalessness ensures that dab- if they recruit new followers for the organiza- blers will not defect to another religion. tion: The periphery does not travel that far in their … you'll receive $10 credit toward your yearly grotto quests for insight. These individuals read The fees for every direct Sponsorship of a new Church of Satanic Bible or wear a symbol and Satan member. [39] consider themselves Satanists, but have only very limited insight and interest in their religion and can better be described as “identity Sa- tanists” than philosophical, ideological, or reli- gious Satanists. They are somewhat compara- ble to people wearing “hip hop” pants to dis- play a sense of belonging. 3. Active Recruiting The Church of Satan states that it does not so- licit memberships [1], but material such as Coop’s Church of Satan recruitment poster (Fig- ure 4) is a clear invitation to join. When present- ed with such initiatives by Church of Satan fol- lowers, the Church of Satan typically replies that it is not responsible for the actions of indi- Figure 5. The text: “We’re looking for a few outstand- vidual followers. Nevertheless, Coop’s poster ing individuals…” welcoming visitors to the official has been described by Blanche Barton in the Church of Satan Web page somewhat contradicts the Church of Satan’s official newsletter, The Cloven organization’s claim that it does not advocate mem- Hoof as “the new Church of Satan recruiting bership.

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A Collection of Sacred-Magick.Com < The Esoteric Library This is an obvious incitement to recruit follow- and . Occasionally the list is extended ers for the Church of Satan. The Grotto Master’s with a few other people. Few people outside of Handbook is marked confidential by the Church the Satanic scene know any but the first four of Satan. people mentioned, and at least two of those four people received their membership in the 4. Members, Priesthood, and Magistrate Church of Satan only as honorary memberships. The official Church of Satan Web page main- The remaining list of people have had moderate tains that: success in their specific fields, but would hardly individuals who resonate with Satan have always been qualify as an elite. an alien elite. [34] By joining the Church of Satan one somehow This statement does not imply that one must becomes part of the cabal formed by the elite, be a member of the Church of Satan to qualify opaque as the definition may be. But if anyone as elite, but it does imply that followers of the becomes part of it simply by joining the Church Church of Satan automatically belong to an of Satan, statistically the elite is really com- elite, since presumably they must have felt a prised of people not particularly different from resonance with Satan in order to join. Hence, the new follower. If such logic escapes the new the statement suggests that joining the organi- follower, the follower is free to invent any ideal- zation is equivalent to being part of an elite. ized form of and believe that he or she is If the above only hints at being a member of now part of this made-up elite. an elite by implication of a membership of the “Registered” membership of the Church of Sa- Church of Satan, any doubt is cast aside when tan is obtained by sending a sum of $100.00 and the new follower receives the confirmation of a signed statement that one wishes to join the membership from the Church of Satan, which organization to the Church of Satan [1]. It is reg- declares that: istered members that receive the confirmation You have successfully entered into an alliance with true Satanists, those who lead and innovate … —you of membership referenced above. have established an unwavering bond with the rare “Active” membership requires followers to others like yourself. Here you have found freedom. send detailed personal information to the [40] Church of Satan, providing contact information It also promises if not wealth and riches, at least and a photograph, and the answers to a ques- a potential for it: tionnaire with forty personal questions [1]. This As a Satanic magician, you will develop your abilities form of membership is otherwise free. to change things around you, to influence those you The Church of Satan does not explain why it wish, and to draw forth the advantages you desire. [40] requires such detailed personal information in The individuals forming the elite are de- the active membership application, but it is pre- scribed just as ambiguously as the Church of Sa- sumably used when followers request contact tan’s ideology, and are vaguely referred to as with consenting followers in their area. The de- those who “lead and innovate.” The Church of tailed information can be used to guarantee that Satan Web page refers to itself and its followers people with diverging interpretations of the as: Church of Satan’s writings are kept apart. It is a cabal of like-minded, highly independent individuals usually more productive to gather like-minded who don’t require a social support group. Such selec- tive folk, the aristocracy of the able, at times partake of individuals than disagreeing individuals, but the pleasure of finding those few who share their per- the separation also minimizes the risk of reveal- sonal interests. [26] ing the ambiguity of the writings. The Church Neither specifically state how the “alien elite” of Satan states that, among other reasons, the in- is an elite, but only describes them as somehow formation is used to protect its members: in charge and in positions as independent de The protection of our members is one of the reasons we facto leaders. gather information through our extensive question- When the Church of Satan gives examples of naire about the people who affiliate and wish Active members of the elite, recurring names include: Membership participation. [1] Sammy Davis, Jr., , Kenneth The Church of Satan has stated that its follow- Anger, , Coop, Timothy Patrick ers are acknowledged with titles based on ac- Butler, Michael Moynihan, Vincent Crowley, complishments in the “real world”:

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 14 of 30 Members of our Priesthood are people of accomplish- flecting the Church of Satan’s current stance on ment in the real world—they have mastered skills and accomplishments as a metric of titular awards. have won peer recognition, which is how they have at- Diane Hegarty’s letter to Michael Aquino indi- tained their position—“as above, so below.” [1] cates that this is the case: Some speculation on the nature of these accom- If a big shot is really a big shot and/or capable of offer- plishments has been made, as the accomplish- ing the Church a sizable contribution, he has had his ments of some nominees have seemed rather fill of fancy dinners, honor guards, and fifteen-word limited. A common trait across all nominations honorary titles. [2, p.827] to priesthood or magistrate is that the nominees Intentional or not, the selling of intangibles is al- have influenced other people to join the Church so a classical example of fleecing people that of Satan, that is, their accomplishment is that of will pay for a pat on their backs. It is not clear contributing to an increased membership count. whether anyone has taken the offer, unless the (Incidentally, the Church of Satan’s self-image title as Grotto Master qualifies. (A Grotto Mas- as an organization for people capable of real- ter is required to pay a yearly fee.) world accomplishments is far from unique to 5. Desire for a Name Patent the Church of Satan—it is common for New Age religions to cater to those very people that The Church of Satan is the first organization in are socially well-integrated. [31, p.50]) modern society to claim devotion to Satan; Aleister Crowley’s groups, its only arguable A distinct group of people have received contesters to the title as Satanic organizations, priesthood or magistrate degrees as honorary ti- have been linked with occultism per se rather tles. Most known among these are perhaps than Satanism specifically, and the various “re- Sammy Davis, Jr., , and Marylin ligious Satanists” in the 1950es were clandestine Manson. The exact reason for their honorary ti- and short-lived. tles is somewhat unclear. Sammy Davis, Jr. was The novelty granted the Church of Satan an Jewish; King Diamond’s personal belief that implied patent on the name, and the Church of centers around an afterlife and the existence of a Satan has historically been rash to dismiss any human soul seems at odds with the Church of group making claim to the name as a mere copy Satan’s fundamental stance even when the am- of the Church of Satan (see, e.g., the Church of biguity of its ideology is considered; and Mary- Satan’s Satanic Bunco Sheet [21], which practical- lin Manson’s “outcast” style conflicts with the ly defines any Satanic group beyond the Church Church of Satan’s “elite” image—and besides, of Satan as such a copy) that prospective or cur- he later publicly distanced himself from the rent followers should avoid. Church of Satan. These individuals have cer- Although the Church of Satan does state that a tainly made accomplishments in the real world person is born a Satanist and that membership by figuratively raising the Devil in their stage of the Church of Satan is not necessary to be a shows, and the reason for their honorary titles Satanist [41], the Church of Satan does not tend may be that simple. However, the titles may al- to acknowledge people as Satanists unless they so have been offered as a marketing scheme. By openly support the Church of Satan. In fact, offering a honorary title to a successful person ranking followers in the Church of Satan have the Church of Satan acquires a marketing agent habitually declared that only through member- whose success becomes linked with Satan and ship of the Church of Satan does a person quali- the Church of Satan via the title in the organiza- fy as a “real” Satanist—in the words of a tion. Church of Satan priest: In 1975 Anton LaVey decided to sell titles for a And then there are two types of Satanists; those who fee, a decision that led Michael Aquino to con- are members of the Church Of Satan and those who clude that the Church of Satan had deviated wish they were. [42] from its path. Michael Aquino subsequently Complaints to their superior in rank are nor- formed The Temple of Set to continue what he mally defused with the explanation that the believed was the original intent of the Church of ranking follower is entitled to his or her opin- Satan [2, pp.407 – 412]. The reasoning behind ion, and that one should not otherwise take this the selling of titles may have been that the abili- follower too seriously. In the case of the afore- ty to afford money on mostly useless titles was mentioned priest, Peter Gilmore explained to an indication of success in the real world, re- one member:

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A Collection of Sacred-Magick.Com < The Esoteric Library Figure 6. The Baphomet symbol was copied by the Church of Satan from the front cover of Maurice Bessy’s book, Magic and the Supernatural (left). The current edition of The Satanic Bible uses the same symbol (right), but with several clean-ups compensating for the somewhat blurred rendition on Bessy’s book. Although the precise rendi- tion is less important than symbolism when it comes to religious symbols, the Church of Satan has aggressively pursued other uses of the symbol as copyright violations against the Church of Satan.

He has his own personal style […]. That has no bearing membership information about followers who on you both at all, I simply am aware that this situation turned on the Church of Satan [44], despite the exists. [43] organization’s claim in the affiliation informa- It is not clear how many people have been in- tion that: timidated by these declarations and felt re- quired to join as a result, but the author has en- an individual’s membership is held in strictest confi- dence by the Church of Satan. [1] countered people that have been insecure of their entitlement to the label “Satanist” as non- Other attempts to keep a monopoly on Satan- members of the Church of Satan because of ism include the Church of Satan’s use of the Ba- such statements [23]. phomet symbol (Figure 6). Reportedly, the The Church of Satan aggressively defends its Church of Satan originally used an exact copy desired position as sole proprietor of Satanism of the Baphomet symbol displayed on the front on the Internet. Many organizations and indi- cover of Magic and the Supernatural [45] on mem- viduals have received intimidating emails with bership cards and other material, but has later (hollow) lawsuit threats or have been subjected produced a cleaned-up rendition [46]. The to harassment by Church of Satan followers per Church of Satan does not own the original sym- instruction from the Church of Satan’s adminis- bol, but the Church of Satan has attempted to tration. For example, Peter Gilmore wrote in an prevent other organizations from using any ren- email to selected individuals that the adminis- dition of the symbol claiming it to be a copy- tration would: right violation against the Church of Satan [23].† … like to see you perhaps interact with one another Because the precise rendition is less important and coordinate your attacks on those who dare to try to be- smirch our organization [author’s emphasis], and those than symbolism when it comes to religious of us who I think have earned your respect as your symbols, the Church of Satan’s aggressive leaders. [44] trademark protection indicates that there is There are also examples that the Church of Sa- something else at stake than the use of the reli- tan’s administration has divulged personal gious symbol.

† In practice, it is the specific use of the Baphomet symbol in combination with the words “Church of Satan” that is protected by a trademark, not the symbol itself. Keeping tradition, the Church of Satan administration seldom pursues copyright “violators” direct- ly, but instead encourages followers of the Church of Satan to combat people that are followers of other Satanic organizations, and hence also those that use the symbol outside of the Church of Satan. This enables the administration to deny direct involvement using the plea of not being responsible for the actions of its followers.

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 16 of 30 The Church of Satan often argues that if not It is easy to become a member of the Church of for Anton LaVey, other organizations would Satan and with the grapes thus within easy never have thought of referring to themselves reach the Church of Satan’s sour-grapes argu- as Satanic. This argument is questionable, how- ment is not air-tight, however. Furthermore, ever, because it is based on the improbable varying versions of the sour-grapes argument premise that no-one else would have designed tend to be uncritically used against any hostile an organization and called it “Satanism” dur- non-follower, ex-follower, or organization, indi- ing the three decades following the creation of cating that perhaps this argument provides an Anton LaVey’s organization, especially because explanation that is too simple. There may be the interest in occultism and rebellion against other motivations behind some of the attacks authorities is still strong. against the Church of Satan. The question remains what the Church of Sa- Some doubt can be shed over the desire to be a tan is competing for, and why other organiza- copy of the Church of Satan. Inspiration from tions are seen as threats. The membership count The Satanic Bible or several of the many sources cannot be important, because the membership that Anton LaVey cited is unescapable seeing count is kept secret, and the organization is that most other sources are Christian theology. hardly collecting souls. The best bets seem to be Drawing inspiration from Anton LaVey is not either the desire to be a large organization, hop- equivalent to copying the Church of Satan. ing to eventually gain influence, or money. At a Split groups are inevitable, because tradition- $100.00 registration fee per follower, followers ally such groups arise from different interpreta- are a profitable business, although far less prof- tions of a religion, or because emphasis is itable than systemized exploitation of members placed on other elements of the religion than in by means of tutelary charge, for example. the original organization. The vagueness of the Church of Satan begs for diversion and individ- Whatever its motives, the Church of Satan uals focusing on each their understanding. In fiercely combats any alternatives to its desired any religion, individuals that delve deeper into monopoly. a case that they feel dedicated to usually desire 6. Earned Hostility less breadth in the organization’s conviction than necessary for the sustainment of the origi- Most organizations laying claim to Satan’s nal community. They split off, not because they name are hostile against the Church of Satan. want to be a copy the original group, but be- According to the Satanic Bunco Sheet the Church cause they want to pursue their own, refined of Satan views the attacks mostly as “sour- beliefs. grapes” attacks, meaning that the organizations The choice of a similar name is therefore not are envious of something that only the Church necessarily proof that the new organizations de- of Satan provides [21]. There is probably an ele- sire to copy the Church of Satan or otherwise ment of truth in the statement, because a larger ride on its coat-tails, as the Church of Satan ar- portion of the groups tend to select names that gues. Instead, the name testifies that the organi- are very close to the name “The Church of Sa- zations wish to be what they thought the tan,” indicating their primary source of inspira- Church of Satan should have been or once was. tion. We thus find groups emerging named The Church of Satan may misunderstand it as “The First Church of Satan,” “New Church of an attack when another organization clarifies its Satan,” “The Church of Satanic Brotherhood,” stance on some of the facets also found in the “The Original Church of Satan,” etc. Lending Church of Satan. It is also possible that Church further credibility to the Church of Satan’s view of Satan followers feel that their religion is the the behavior of many new High Priests of vari- “one true way” and that any other voiced opin- ous new and improved Church of Satans (not ion is a heretical attack. Perusing archived necessarily including or limited to the organiza- Usenet (newsgroup) messages on the Internet tions mentioned above) seem rather focused on the Church of Satan is quick to scornfully de- being High Priests and little else. Finally, it is merit any competition it receives, and typically common to observe rebellious behavior against with no other provocation than the announce- the original organization among break-out ment of a new organization that does not men- sects. tion the Church of Satan.

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A Collection of Sacred-Magick.Com < The Esoteric Library When attacked by other organizations the competition for followers. In fact, the Church of Church of Satan may have had motives to have Satan often proclaims that it is better off with- cast the first stone triggering an aggressive reac- out those followers that join other Satanic orga- tion from the other organization. Pentagonal Re- nizations [48; 23]. As was argued in the previ- visionism states that first of all the Church of Sa- ous section, however, the Church of Satan ac- tan desires stratification, meaning that: tively recruits followers, and the proclamation Water must be allowed to seek its own level without instead indicates that the Church of Satan itself interference from apologists for incompetence. [14] is prone to sour-grape attacks over much small- It is a form of lassez-faire libertarianism, er grapes. which on one hand implies that the Church of Secondly, the alternative organizations threat- Satan should welcome competing organiza- en the Church of Satan’s monopoly on Satan- tions as vehicles for stratification, and on the ism. But, this is inevitable, because as argued other hand should view them as threats. The earlier virtually any view can be derived from Church of Satan evidently concentrates on the the Church of Satan’s material, and as long as it latter, attempting to level other organizations is referred to as “Satanic,” it qualifies per the when natural stratification in the Church of Sa- Church of Satan’s definition. tan’s favor is not prompt enough. Both the Church of Satan and other organiza- Some of the other organizations are hardly in- tions using the label “Satanism” have interest at nocent, but the Church of Satan evidently at- stake, and to believe the Church of Satan’s pre- tempts to quell its competition by means of in- tence as a completely innocent organization en- timidation as discussed earlier. Decrees issued during unjust attacks from vile renegades by the organization’s very top, such as Syco- would be preposterous. On the contrary, the phants Unite! by Blanche Barton, demand that: Church of Satan encourages its followers to pre- [The Church of Satan’s] supporters and advocates emptively attack other organizations. must be prepared to recognize and battle our enemies, especially when they’re wearing black robes. [47] 7. Double-Talking and Two-Facing The enemies are defined as any other organi- When inevitably followers or prospective fol- zation laying claim to Satan’s name. lowers of the Church of Satan have complained The Church of Satan presumably has a large about the opinions of charismatic people in the membership base compared with competing or- Church of Satan, the Church of Satan has usual- ganizations who are encouraged by the Church ly used the eclecticism argument, replying that of Satan to attack first. Even without encourage- the religion encompasses a large array of differ- ment, for each person that attacks the Church of ing opinions which together form a greater Satan for no reason statistically the Church of whole, and that each follower should choose Satan can be expected to have many more fol- what makes him or her successful [23]. lowers that have made similar attacks out of the At the same time, followers and prospective blue. The encouragement only exacerbates the followers that agree with the same charismatic hostility. people find that the Church of Satan reinforces It is very plausible that many attacks against their support stating that these people form the the Church of Satan are results of harassment core of the Church of Satan’s ideology. by Church of Satan followers acting on expecta- It is unlikely that people with widely diverg- tions from the Church of Satan’s administrators. ing opinions will want to discuss religious de- The CoS Files contain examples of conflicts that tails with each other on a constructive level are initiated by the Church of Satan. [44] (they will rather just hiss at each other), and The competition from alternative Satanic orga- therefore unlikely that they will discover the nizations is two-fold: firstly, the alternative or- conflicting support given by the Church of Sa- ganizations threaten the Church of Satan’s re- tan’s officials. If they do discover the conflict cruitment as they provide additional options for nonetheless, it can be resolved with a repetition those that would otherwise have joined the of the above reference to richness and diversity Church of Satan. If one was to believe the of the religion. (That is, serving the Church of Church of Satan’s statement that it does not ad- Satan’s purpose to “confound and confuse till vocate membership, it would seem unlikely that the stars be numbered,” the people are being the Church of Satan would be provoked by a told that they are both right, and that they only

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 18 of 30 do not have the insight to appreciate this fact ing the Temple of Set and the Church of Satan. yet.) (This double-courting illustrates that Peter This stratagem enables the Church of Satan to Gilmore used two-faced policies from the very let many different people with opposing views beginning of his career in Satanism.) Michael interact with people of their own liking. In turn, Aquino argues that Anton LaVey had lost inter- these people are given the impression that Sa- est in Satanism and instead attempted to turn tanism is exactly about their particular interpre- the organization into his personal cash cow, and tation, because their “contact” in the Church of that the organization’s continued activities were Satan is endorsed by the organization. By claim- a financial scam. ing support, not only does the Church of Satan Michael Aquino shows evidence that a focus persuade gullible people to join the organiza- on finances did escalate in the months before tion believing it to be well suited to their per- 1975, and that 1975 may have presented a some- sonal ideology; it also places the charismatic what drastic escalation. It is also believable that people in a role as active recruiters. Michael Aquino’s relation of his concord with It is quite possible that from the Church of Sa- Anton LaVey on the belief in Satan is correct, tan’s view their role as recruiters may be their judging from Michael Aquino’s otherwise ex- only justification and reason for titular reward quisite memory and careful use of sources and in the organization, and that their ideological documentation. The odds of Michael Aquino contributions are summarily ignored unless having a personal agenda that provokes the they are useful for luring more followers and view mentioned above are low given the addi- their accompanying $100.00 into the organiza- tional documentation of Anton LaVey’s accept tion. If the esteemed recruiters eventually begin of, or belief in, the Devil cited earlier. to discourage more people from joining than In frustration over the new direction, which they encourage to join, their titles may be re- Michael Aquino saw as ideological treason, he voked or the recruiters may be expelled for du- claims to have performed a personal invocation bious reasons of sudden disagreement with the of Satan in the form of the ancient Egyptian god Church of Satan or its founder. Set. In The Book of Coming Forth by Night, Micha- el Aquino describes how Set explained that An- 8. The 1975 “Turning Point” ton LaVey’s “infernal mandate” had been re- It is possible that the Church of Satan started voked and passed to Michael Aquino as Anton as a genuine organization dedicated to the LaVey’s successor: Prince of Darkness, but then deviated from its I [Set] raised him [Anton LaVey] to the Will of a Dai- course and focused on perpetuating its pro- mon, unbounded by the material dimensions. And so I thought to honour him beyond other men. But it may fessed alliance with the Devil only as a conduit have been this act of mine that ordained his fall. for fraud. This is the view held by Michael … Michael Aquino, you are become Magus V° of the Aquino of the Temple of Set. Aeon of Set. [49] The fact that the Church of Satan was original- The Church of Satan has a case against Micha- ly a home study group indicates that at the very el Aquino in terms of the postulated 1975 least it was originally an ideological movement. schism. Firstly, the Church of Satan advises that Michael Aquino describes how the Church of Michael Aquino’s revelation might have been Satan ostensibly later turned its back on Satan, prompted by a strong desire to be a new Anton 1975 being the year where the Church of Satan LaVey or to take over the Church of Satan: decided to sell priesthood titles at a fee followed This supernatural revelation supposedly gives him the by increasing charges for services and Baphom- right to supercede the Church of Satan. Doesn’t that et medallions; Baphomet medallions previous- sound familiar? [50] ly sold at $20 already with a comparatively high Thus noting that the revelation came at an op- profit of $17 were now sold at $50 a piece [2, portune moment when Michael Aquino found p.420]. himself torn between loyalty with the Church of According to Michael Aquino, the Church of Satan and his personal interpretation of its ide- Satan practically ceased to exist as a religious ology, the Church of Satan has a point: Michael organization by 1975, largely withdrawing from Aquino’s revelation and his evaluation of the the public scene until the late 1980es when Peter Church of Satan are to be taken with a grain of Gilmore entered the scene after double-court- salt.

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A Collection of Sacred-Magick.Com < The Esoteric Library Secondly, Michael Aquino’s conclusion as re- caused the scales to fall from his eyes in mid- gards the Church of Satan’s departure from its 1975. ideology by turning its back on the literal Satan The latter seems more likely given that con- has a potential flaw. His statement that the flicting interpretations and lies such as Anton Church of Satan included the belief in a literal LaVey’s and the Church of Satan’s fabricated Devil is probably correct considering Anton past were produced prior to 1975 (see Section 9, LaVey’s acceptance of a literal belief in Satan. It Unsupported Claims). Hence, instead of necessar- is more doubtful whether this belief extended ily evidencing a change of course by the Church throughout the entire Church of Satan as of Satan, Michael Aquino’s book may rather be Michael Aquino feels, however, because in his a report on how one group became disillu- book, The Church of Satan, Michael Aquino gives sioned upon realizing that the Church of Satan an impression that he played a much more im- had other goals than the group had been led to portant role in the Church of Satan than is re- believe. flected in Burton Wolfe’s hagiography of Anton The first of the Church of Satan’s objections LaVey, The Devil’s Avenger, [51] which was re- against Michael Aquino remains valid, because leased prior to Michael Aquino’s conflict with, he received his revelation at a suspiciously op- and subsequent departure from, the Church of portune moment. Satan in 1975. The book does not mention Its other objection is invalid, however, because Michael Aquino, but other followers trusted by Michael Aquino did have distinctive impor- Anton LaVey are named. The Church of Satan tance in the Church of Satan. He was the editor sensibly argues that if Michael Aquino had been of the Church of Satan’s official newsletter, The as important for the Church of Satan as indicat- Cloven Hoof and held a IV° title (the highest title ed in his own book, he would have deserved at obtainable) in the Church of Satan [50], and had least a mention in Burton Wolfe’s book. authored some of the Church of Satan’s rituals, Michael Aquino may thus have represented two of which are available in The Satanic Rituals. just one of perhaps several groups that were His having held such positions open specula- each given the impression of being important tions as to why Michael Aquino was not at all and privy to confided material. It is reasonable mentioned in Burton Wolfe’s book. to assume in that case that Michael Aquino was The explanation may be sought in the fact that deliberately mislead to believe that he was a Burton Wolfe’s biography of Anton LaVey most important figure in the Church of Satan could hardly have been written without assis- and that his views formed the foundation of the tance from Anton LaVey himself. Anton LaVey organization, while other groups were told sim- knew Michael Aquino’s sincerity and dedica- ilar stories about their views. tion to Satanism, and if Anton LaVey happened Michael Aquino’s conclusion is thus valid, but to be planning a shift from occult studies to ei- accounting for his ostensibly limited influence ther a scam or nothing at all, Michael Aquino the conclusion may apply to just the group that was guaranteed to be a problem to be dealt Michael Aquino knew of and possibly some with. Anton LaVey may thus have decided to others. Michael Aquino’s conclusion and its preemptively remove Michael Aquino from the constrained application together indicate that if history of the Church of Satan by either “forget- there were a 1975 schism, it applied to just some ting” to mention him to Burton Wolfe, or have of the Church of Satan’s followers. Specifically, instructed Burton Wolfe to remove all referenc- Michael Aquino’s conclusion would have been es to Michael Aquino from his manuscript. the same if: It is reasonable to assume that Anton LaVey’s 1. The Church of Satan believed in Satan, but in original home study group was honestly dedi- 1975 it changed its course and became a cated to an emerging religion whose backing scam. ideology the group did not perceive as ambigu- 2. The Church of Satan had deliberately echoed ous for the simple reason that they had an un- what each group wanted to hear, and Micha- spoken agreement on the understanding of Sa- el Aquino was led to believe that his view tanism. Later, but possibly as early as the foun- was shared with the entire Church of Satan. dation of the Church of Satan as more than just Signs that had become too clear to ignore a home study group, profit became a stronger

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 20 of 30 motivator than occult studies and insight, or the tions that provide no statistical weight, Anton interest faded. LaVey has taken credit for curses involving the In conclusion, it seems that 1975 may have death or harm of his enemies only after the al- marked a time when Michael Aquino discov- leged maledictions had taken effect. Like his ered a scam, but if the scam was not intentional professed circus employment and curses, most from the very birth of the Church of Satan, it of his history is either unsupported, posthu- certainly must have been brewing before 1975. mously claimed, or contradicted by facts. It is clear that Zeena and Nikolas Shreck’s mo- 9. Unsupported Claims tivation for making public the myths behind Biographies of Anton LaVey make fantastic Anton LaVey in itself does not provide a case claims about his past, claiming that Anton against the accuracy of the information. The LaVey had been employed as a lion tamer in lack of adequate refutation of the document by Clyde Batty’s circus, played in the San Francisco the Church of Satan or anyone else is telling. Ballet Orchestra, that he played the Devil in Ro- Considering the amount of attention that the man Polanski’s film Rosemary’s Baby, that his Church of Satan has given the few verifiably grandmother was a gypsy who passed on to true events in Anton LaVey’s, combined with him legends of vampires and werewolves in her the apparent need to fabricate stories it is re- native Transylvania, etc. [3; 51]. markable how comparatively few noteworthy In 1998 Zeena Schreck (Anton LaVey’s second events must have taken place in his life and in daughter) and Nikolas Schreck compiled Anton the history of the Church of Satan.† One would LaVey: Legend and Reality [52], a list of refuta- expect any other memorable events to have re- tions of many of the fantastic claims that Anton ceived similar attention. LaVey and the Church of Satan had made about Not surprisingly did the Church of Satan not him and his life. The document includes a num- approve of Anton LaVey: Legend and Reality. ber of remarks that may be debatable. For exam- Faced with undeniable evidence against Anton ple, it relies in part on statements by Diane He- LaVey’s claims, the Church of Satan instead de- garty, Anton LaVey’s second wife, including fended its founder with the argument that the testimonials that she had made during their di- details of his life are less important than the fact vorce case. It is common for divorcing couples that he founded the Church of Satan. Apparent- to accuse each other of mistreatment, and in- ly the Church of Satan does not consider this ar- deed such allegations arose during the divorce gument when it attacks leaders of other Satanic between Anton LaVey and Diane Hegarty, too. organizations, because the Church of Satan is Her accusations of violence against her commit- quick to track down and point out inconsisten- ted by Anton LaVey are a clear sign that the di- cies and potential fallacies in claims made by vorce was problematic but they are not neces- competing leaders [53, 54]. sarily true. Unless the Church of Satan is a personality Most of the remaining statements in Zeena cult or otherwise revolves around the life of its and Nikolas Schreck’s compilation, however, founder, the Church of Satan’s appeal to irrele- are highly plausible and do not rely on state- vance is correct. The Church of Satan even turns ments by opinionated sources. For example, the argument around, claiming that it is those Anton LaVey asserted that he joined the Clyde who mention that Anton LaVey fabricated his Beatty circus in 1947 as a lion tamer [3]. If com- past that have personality cult mentality—in the mon sense alone does not speak against the em- words of Michael Rose (Magister): ployment of a 17 year old new hire as a lion tamer, the absence of the name “LaVey” or Another common avenue of attack is to charge that members of the Church of Satan worshipped Dr. “Levey” from Clyde Beatty’s employment LaVey. These dolts cannot distinguish worship from records strongly indicates that Anton LaVey respect. … They imagine that by criticizing Dr. LaVey fabricated the story. Similarly, with few excep- they can diminish, or cause us to reject, the Church of

† If anything, Anton LaVey seems to have been rather unsuccessful. He apparently never held a long term employment, and living off his only success (the creation of the Church of Satan) did not help him from dying broke in a cold and run-down house. He must have been bitterly aware of this fact unless his sense of reality was severely distorted. In The Satanic Bible Anton LaVey states that man: “is worshipping by proxy the man that invented god [original emphasis]” [6, p.44]. If LaVey knew that he was a failure, one may speculate whether his motive behind the Church of Satan was a desire to be worshipped by proxy for a god that he invented. As explained in Section 2, A New Religion, in that respect he succeeded.

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A Collection of Sacred-Magick.Com < The Esoteric Library Satan. They do not attack the philosophy; they attack of Satan would have ceased to emphasize his the philosopher. This makes it quite clear that it is they “remarkable” life. It is noteworthy that the who are the personality cultists. [55] Church of Satan membership card shown in While it is true that an attack on the founder Figure 1 displays the text “Anton Szandor does not necessarily imply an attack on the ide- LaVey / Founder and High Priest,” because it is ology, it is false to state that the attack implies very unusual for a membership card to display personality cult mentality on behalf of the at- another person’s name unless it is a fan club tacker. The argument may apply to some peo- membership card. Although the Church of Sa- ple, but does not address the following cases, tan’s appeal to irrelevance is valid, clearly it for example: does not reflect the Church of Satan’s use of An- • The leader’s false past and less than glorious ton LaVey’s sinister image. demise is criticized with no ulterior motives, Lies provide a clue to one’s values, because a with motives of devotion to facts, etc. storyteller lies about that which he finds impor- • The leader is criticized because it will affect tant, and the particular claims themselves are those Church of Satan followers whose pri- thus telltale of the Church of Satan’s values. It is mary devotion is Anton LaVey. It is under- therefore not surprising, based on the stories standable why Church of Satan followers are about Anton LaVey’s life, that the Church of Sa- perceived as people with personality cult tan invariably appreciates people involved in mentality when, for example, Peter Gilmore showbiz or “shock” art, sexual fetichism, and solemnly states that: various forms of con artistry. (The “News” sec- Dr. LaVey is our High Priest, because he is certainly tion on the official Church of Satan Web page the most advanced person in the Church of Satan. He is [38] has strong emphasis on such engagements, truly a brilliant man and one that we can all learn from. for example.) One never hears about a Church Actually, he never ceases to amaze me with, er, the wondrous things that he’s experienced and has to of Satan follower accentuated by the Church of teach. [56] Satan as a lawyer, programmer, professor, etc. • When a Church of Satan follower reveres 10. The Barnum Effect Anton LaVey as the foremost Satanist and at the same time considers his ideology to be a The famous circus showman P.T. Barnum’s recipe for success, pointing out that Anton formula for success was: “Always have a little LaVey died bitter and broke in a run-down something for everybody.” The so-called “Bar- house serves to illustrate that the follower is num Effect,” named after P.T. Barnum and his wrong on at least one account. methods, takes advantage of the fact that when a person is confronted with an analysis or de- Hence, it is less than clear, and maybe even scription where many views are presented and unlikely, that those who criticize Anton LaVey both sides of each view are presented, the per- would be “personality cultists.” It is a twist of son perceives an apparent accuracy. It is an illu- irony that cult mentality is defined as the pro- sion based on the fallacy of positive instances, fession of great devotion to some person and in which a person remembers the instances that the desire to follow that person almost without confirm his or her expectations and forgets the questions, when Michael Rose continues: rest [57]. I’ve never believed any of the tired accusations that these people have made … Like palm readings, fortune tellings, horo- Dr. LaVey blazed a trail. We who followed him be- scopes, and other products of pseudo-psycholo- cause we were traveling the same way will continue gy, a religion that is stated in such general terms undeterred. [55] that it can hardly miss will always contain “a lit- It remains that if Anton LaVey’s life were as ir- tle something for everybody.” relevant as Church of Satan officials claim, it is Essays by Anton LaVey in, e.g., The Devil’s remarkable that he would fabricate such fantas- Notebook and Satan Speaks! and his general ad- tic stories, even if he did so out of personal vani- miration of con artists including P.T. Barnum ty, or perhaps because had convinced his origi- indicate that Anton LaVey was keenly aware of nal home study group of an unusual past and the methods employed by people making a liv- was forced to keep up the appearance. Evident- ing off the money they could trick from unsus- ly the Church of Satan wants to draw from the pecting victims. The Satanic Witch [58], also by mystery of a very special person, or the Church Anton LaVey, and its extensive reference is a

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 22 of 30 veritable cornucopia of useful techniques to be- Reviewer Jerry Carroll of The San Francisco guile unwary people into following one’s wish- Chronicle interviewed Anton LaVey over dinner es. one night in 1986, and reported: The double-talking and two-facing of the It was all an act for a marketing niche. “It’s a living,” as Church of Satan’s current administration pro- he put it. He didn’t hide his contempt for his followers vides followers and prospective followers with [2, p.431] just what they want to hear, hiding the many Occasionally opponents of the Church of Sa- opposing views, which are told only to other tan have insinuated that the $100.00 member- people that want to hear those views. In the ship fee is a scam. The Church of Satan has typi- world of con artists, this is a form of cold read- cally replied that Anton LaVey could have cho- ing, except that the Church of Satan raises the sen a more profitable scheme. This reply does temperature to both warm and hot readings, not invalidate the accusation, however, because drawing on a priori knowledge about those that it only states that Anton LaVey was not focused it addresses and tailoring the replies according- on excessive income or that he made a poor ly. choice. Intentional or not, the ambiguous texts of the Another recurring reply to the accusation is Church of Satan fit the traditional structure of that Church of Satan followers knew that the statements characterized by the Barnum Effect, money went to Anton LaVey himself. This ar- and the Church of Satan’s selective answers are gument is valid, but followers pay the $100.00 those of the crystal ball gazer. in appreciation of Anton LaVey’s creation of an Anton LaVey’s many references to other estab- organization that allegedly suits their ideology. lished religions as hoaxes may have been fully But this is the scam: the organization does not deserved, but they also drew attention from the match their personal ideology any more than possibility that his own ideology might be no Leo horoscopes fit Scorpio persons (which they better, much like a pickpocket may attempt to do only because of the Barnum Effect). The create a commotion that allows him to work un- Church of Satan’s reply is thus identical to stat- disturbed. The references appeal to those that ing that the Church of Satan is not a scam sim- ply because the deceived people were con- know they were fooled by the Christian reli- gion; their emotional reaction against their vinced! childhood religion is likely to compel them to However, although the replies from the believe Anton LaVey when he sells his ideolo- Church of Satan do not reject the accusation, gy as the “real thing” that they missed earlier. and although the yearly Grotto Master fees and the $100.00 registration fee that the Church of 11. A Financial Scam? Satan receives for each membership do provide a continuous flow of money, there is ample A scam is loosely defined as promising and room for improving this flow. The Church of charging for delivery without delivering. Satan fits the pattern of any other religious Michael Aquino argues that the Church of Sa- group, and if money were its primary business tan is a scam, because it deviated from the Dev- the Church of Satan would probably employ il’s path for financial gains while still claiming several of the common financial engines of oth- to pay homage to Satan (see page19). er religions. There is reason to believe that the Church of The limited financial scam-like profiting may Satan knowingly attempts to fleece its members, therefore be a perk for the religion’s leaders, but and that some profit was planned from the very it is hardly their primary concern. establishment of the Church of Satan. In an in- More seriously, Michael Aquino has noted terview with Michael Aquino, professional pub- that Anton LaVey filed for bankruptcy as a re- licist Edward Webber recalls suggesting to An- sult of his and Diane Hegarty’s divorce. The ton LaVey that LaVey: bankruptcy was eventually completed after would never make any money by lecturing on Friday lengthy trials, and included the liquidation of nights for donations […] it would be better to form the Church of Satan [2, pp.427–429]. Hence, some sort of church and get a charter from the State of California […] I told Anton at the time that the press the Church of Satan cannot demand payment was going to flip out over all this and that we would from anyone, because there is no organization get a lot of notoriety. [2, p.27] to receive the payment. Only it name exists as a

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A Collection of Sacred-Magick.Com < The Esoteric Library group description, somewhat like the term Beyond Anton LaVey’s skill as a con artist— “Christianity” can exist without a living Christ. and certainly his desire to be one—it may have Church of Satan officials and members argue been a question of luck. Just like The Satanic Bi- that evidently the Church of Satan exists, be- ble was pieced together facing an imminent cause the members are right there to argue its deadline, the Church of Satan may have been existence. This is a valid argument, but it ad- established in a hurry with few thoughts to- dresses a quite different issue. The argument wards a consistent ideology. The original Mag- proves that followers exist that embrace the Sa- ic Circle almost certainly shared an implied ide- tanic ideology (ambiguous as it may be), but it ology, some of which was captured in The Sa- provides no proof that the Church of Satan ex- tanic Bible, some not. Once the Church of Satan ists as a legal organization that can demand had been established followers would ap- payments. proach it with each their own understanding, often incompatible with those of other follow- It should perhaps be kept in mind that the ers, of the ideology expressed by the Church of Church of Satan is far from alone in financial Satan and The Satanic Bible. speculations, which appear to be the rule rather Given evidence in both directions, it seems fair than the exception among religious groups.† to conclude that Anton LaVey did not plan the The Church of Satan is perhaps one of the lesser Church of Satan, and much less an ideological players as far as financial scam is considered. It scam. Instead, Anton LaVey accidentally be- would therefore be incorrect to conclude that came involved in publishing and news events money forms the Church of Satan’s motivation beyond his control, and being a con artist at for existence, simply because the organization heart he saw an unused opportunity that he half does not pursue financial gains that aggressive- chose, half was forced to exploit. ly. But, it would be equally incorrect to state that the Church of Satan has no interest in scam- 13. Inconsistency Gone Unnoticed like financial activity. It may seem surprising at first that the ambi- guity of the Church of Satan’s ideology has 12. An Ideological Scam? gone unnoticed for decades. However, it is like- It was argued in Section 2, A New Religion, that ly that faced with clear examples of ambiguity, the Church of Satan provides a religion that is followers will just ignore them. When it comes so vaguely defined that virtually any interpreta- to religion, rational arguments against the reli- tion is readily possible. Such a wide appeal en- gion tend to fall on the followers’ deaf ears if ables the religion to gain a large number of only the followers feel that the religion suits members without explicitly supporting any of their best interests. In such situations it is hu- them. man to err, and apparently even more human to Many of the Church of Satan’s followers seem stay in error. to revere Anton LaVey as exceptionally intelli- This section provides a number of possible ex- gent, and his oratory skills and literacy can planations why followers may ignore rampant hardly be denied. At first glance it may none- examples that they were fooled, and why the in- theless seem too flattering to Anton LaVey’s in- consistency and perhaps deliberate hoax is not telligence to accredit him with the ability to acknowledged. mastermind a hoax that has gone unnoticed for 13.1 Followers of the Church of Satan almost forty years. As is also discussed in Section 2, A New Reli- Anton LaVey’s intelligence was probably well gion, a follower may not acknowledge the ambi- above average, and he was certainly not naïve guity and instead consider his or her own inter- but possessed a certain cunning and an instinc- pretation to be the only interpretation possible. tive ability to be in the right place at the right The dynamics discussed in Section 2 that cause time. This is a character trait that fits most suc- followers to isolate themselves from other influ- cessful con artists. ences also act as a barrier against criticism.

† Most religions are speculative in that they make hypotheses that invariably fail the falsification principle. By definition, they are usually scams because they fail to deliver what they promise. They do, however, deliver other products such as social networks, emo- tional gratification, comfortable illusions, etc., meaning that their followers do get something that they pay for—just not what was promised.

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 24 of 30 (Outside influence is a form of implied criti- faltering in the real world, usually they can cism, as it provides examples of alternative in- boast of a mediocre achievement as a significant terpretations.) accomplishment instead.† A person is less inclined to accepting a state- Finally, contributing to one’s local church is ment telling the person that he or she is wrong considered common practice in the USA, where than a statement that confirms the person’s be- the Church of Satan appears to recruit most of lief [59]. Because religious questions or person- its followers. This tradition lessens the suspi- al values are typically held without supporting cion that perhaps the contributor was cheated, evidence (as opposed to a rational stance), evi- because the contributors are usually not accus- dence pointing in another direction has an even tomed to receiving anything in return but the lesser effect on the person if it is religion or val- satisfaction of recognition for the donation. ues that are questioned. The very key princi- A critique of the Church of Satan and/or its ples behind critical thinking, which is required ideology is thus not likely to produce any reso- to acknowledge the fundamental flaws in the nance among the Church of Satan’s followers. Church of Satan’s ideology, are antithetical to religious sentiments or personal values. A per- 13.2 Non-Affiliates of the Church of Satan son that voices critique can be expected to be Outside of the Church of Satan there may also dismissed as either ignorant or a “shit-disturb- be limited interest in such a critique. One possi- er,” a common term against critics within the ble explanation is the fact that few people organization. Sometimes in moments of self-re- would have reason to accuse Anton LaVey of a flection followers may acknowledge that they poorly designed ideology. Disgruntled ex-fol- “have not yet understood” an apparent contra- lowers would not happily admit that they be- diction. lieved in something that made little sense, and Followers whose primary interest in the if only a few ex-followers complain or if they Church of Satan is a fascination with its founder complain about virtually anything related to the may be impervious to critique for other reasons Church of Satan, they are not taken seriously; than religious conviction or personal values. sociologists would not consider it unusual com- Such followers display cult mentality, and be- pared to other ideologies and therefore not par- cause the ideology has little importance to such ticularly worthy of mention; and his sworn reli- people, a devastating critique of the ideology gious enemies, fundamentalist Christians, ac- would produce no effect. cused him of anything with little concern for Many followers may also feel that they re- truth, burying minor offenses among more seri- ceived something genuine from the Church of ous and easily refuted accusations. Satan, even if the goods are intangible. Their The Church of Satan helps downtone the criti- $100.00, their time, and their efforts went to An- cism. Disgruntled ex-followers that do object to ton LaVey or The Church of Satan as a gift in re- the Church of Satan’s methods are usually ex- turn for what they happened to gain emotional- plained away by the Church of Satan as people ly from The Satanic Bible. Such followers create who were never really important in the organi- an illusion of accomplishment, leading them to zation, and who fell by the wayside because feel that they did receive what they bargained they did not have the high standards (implied: for by this specific religion, when they might as the high standards that followers stand to lose easily have received the same emotional gratifi- by defecting) required to be Satanists. The argu- cation elsewhere. The illusion of being part of a ment seems thin, however, because these peo- group that shares one’s ideology is adequate to ple include individuals that have been more some, whereas others feel their egos inflated by successful on the Satanic scene than most other their membership. If they can display genuine Satanists, and individuals that were invited in- accomplishment in the real world, they attribute to the Magistrate; even Zeena LaVey and Karla it to their membership of the Church of Satan LaVey, Anton LaVey’s daughters, who were en- which is most likely inconsequential to their ac- titled High Priestesses of the Church of Satan, complishments. If their accomplishments are were dismissed as insignificant when they

† Among Satanists, the Internet displays a large number of owners of poorly designed web pages that promote themselves as Web art- ists; writers of an article or two that promote themselves as authors; guitar players that cannot play for a living who promote them- selves as musicians, etc.

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A Collection of Sacred-Magick.Com < The Esoteric Library eventually defected. If all these people had been would even be heard among the larger group of that insignificant, they would hardly have people that had not made the discovery, be- achieved their high ranks. Those that receive cause such a discovery, after all, will hardly be a the Church of Satan’s explanation may not be topic for the next episode of 60 Minutes. aware of such facts, however. But perhaps an even more likely explanation 14. Disclosing the Inconsistencies is that of lazy convenience. People tend to judge The Internet boom in the mid-1990es enabled a person and his achievements by the person’s followers of the Church of Satan knowing no reputation, and drawing on the emotional pow- other followers in their area to communicate er of the word “Satan” and the flamboyant, dia- with other followers at the speed of email or via bolical scenery Anton LaVey became a conve- instant messaging in IRC chat rooms†. In addi- nient identification of the embodiment of Satan. tion, the Internet relies on written and hence If, for example, a person is called “mediocre,” documentable information. This level of com- that is what the person becomes for reportorial munication between prospective followers and purposes, and Anton LaVey may have sensed current Church of Satan followers must have the need to firmly establish himself as an un- boosted the organization’s membership count, usual character even if it meant a radical alter- but it also made it possible to quickly see so ation of his past. rampant differences between religious convic- 13.3 Summary tions that they could not possibly fit under one The persistency of the religion in spite of its in- umbrella religion. In particular, the Internet en- herent contradictions and the many warning abled followers to compare statements from the beacons can be explained by the commitment Church of Satan administration, revealing and consistency trap, which is well known “form mails,” more or less veiled threats, and a among marketing experts. It exploits the human pattern of saying what people want to hear. The tendency to stay consistent with—and even de- CoS Files [44] contain numerous examples of the fend—one’s decisions, even if the decisions are Church of Satan’s interaction with followers shown to be wrong. Once a person finds “a little and competing organizations. something” in The Satanic Bible or other of the The Internet provides the Church of Satan Church of Satan’s publications and subsequent- with a recruitment agent, but it is also a tool for ly joins the organization, the person has com- unraveling the Church of Satan’s methods that mitted himself or herself to the organization, was not widely available during the first three and will be disinclined to deviating from future decades of the organization’s existence. The consistency with this commitment. lacking interaction between Church of Satan fol- Ergo, the ideology is kept alive partly by fol- lowers until the Internet boom probably ex- lowers that were deceived, because they act as plains part of the reason why the scam has re- agents rejecting accusations of an inconsistent mained mostly hidden. ideology using arguments that, lacking tangible It is perhaps telling that the Church of Satan evidence, are essentially religious. recognized the Internet’s contribution to grow- Anton LaVey and the Church of Satan are ing tension between followers with conflicting handy metaphors for the Devil for both friends ideologies each believing theirs to be Satanic be- and enemies, and if a journalist or follower of cause all ideologies fit the vague definition in the Church of Satan was to finally admit the The Satanic Bible, and issued several recommen- truth about Anton LaVey’s organization the dations on the Internet and in The Black Flame journalist or follower would necessarily admit [47] to either stay off the Internet or not debate that he missed it all the times before. There is a with those people that one disagrees with. The strong tendency to avoid this, and if it means Church of Satan’s reconciliation today is pro- that as a follower of the Church of Satan one ad- vided on its Web page: mits to paying a $100.00 penalty of being duped [S]ince only a very small percentage of our members by a con man, one might be even less happy choose to interact with people online, it would be an about it. Besides, it is unlikely that the person error to think that your online experience is necessarily

† Instant messaging is an Internet service that enables people to communicate in writing in real time. IRC chat rooms is a special kind that enables several participants to communicate in writing in real time simultaneously, all seeing each others’ replies.

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 26 of 30 a reflection upon what your personal experience with Anton LaVey’s alternate past is irrelevant for the Church of Satan might be. [38] any ideology and must have served a purpose Apparently the author of this disclaimer ex- that a professed ideology alone could not satis- pects the unfortunate follower to believe that he fy. It appeals to a fan club or personality cult or she happened to meet just the people that mentality, which is a strong motivation to join disagree, and that there are plenty of followers for many people. that agree lurking in the dark world off-line. Several of the indications that the Church of Satan deliberately deceives its members can of 15. Conclusion course be explained otherwise. For example, the The Church of Satan’s ideology appeals to detailed information required for active mem- such a wide range of people that the only obsta- bership might be genuinely used to match fol- cle to agreeing with it is a potential unwilling- lowers in groups with optimal productivity. ness to accept the dreaded ‘S’ word. The wide In addition, the Church of Satan’s membership application of the religion is explained by the exhibits typical religious behavior. It may there- fact that its ideology is inordinately ambiguous, fore be incorrect to conclude that the Church of fitting just about every conceivable view. The Satan necessarily has ulterior motives such as Satanic Bible and other Church of Satan docu- monetary or other reasons. It is more likely that ments represent so many opposing views that the followers of LaVey are not different from readers are prone to committing the fallacy of other people in the New Age climate, such as a positive instances, causing them to focus on scientologist or a Sai Baba follower, considering statements that match their opinions and forget that their behavior snugly fits the pattern of the rest: it is known as the Barnum Effect, which those people. is utilized by fortune tellers, charlatans, and Finally, Anton LaVey’s original home study other quackery. group evidences that there was, at least in the Part of the religion suits people who feel lack- beginning, genuine interest, and that the ambi- ing in some way, drawing from racist, fascist guity of their ideology compiled in The Satanic and Nazi imagery. Ideological scams thrive on Bible was an accidental result of either implied agreement, sloppiness, or a too aggressive such people, who are inclined to accept intangi- deadline. ble compensation for their tangible shortcom- ings. Yet, LaVey’s fascination with con artists and familiarity with their methods should be con- Titles admitting followers into the priesthood sidered, especially because the fabrication of a or magistrate are given in reward to those that fantastic past is completely unnecessary for an persuade new followers to join. ideology and useful only for religions and per- Despite its claims the Church of Satan actively sonality cults, and for duping unsuspecting vic- recruits followers, and together with a very ag- tims. The two-faced policies of the Church of gressive defense of its historical name patent is Satan and its very hostile stance towards orga- very hostile against other organizations. Fol- nizations competing for followers seem out of lowers are expected to antagonize other organi- place for an organization claiming to desire peo- zations by direct request from the highest-posi- ple with high clarity only. Belief or disbelief in tioned people in the Church of Satan, including Satan, although a rather fundamental issue for Blanche Barton and Peter Gilmore. This behav- the religion, has been claimed alternately, the ior has earned the Church of Satan a significant answer determined by who was asking. Active level of hostility from other organizations. The recruitment is denied but encouraged and prac- Church of Satan maintains that other organiza- tised nonetheless. The ambiguity of the Church tions attack the Church of Satan out of envy, but of Satan’s religion today (mostly in the form of although this may the case in many situations, it encouraging personal eclecticism) and the two- is not a catch-all excuse. There are examples faced policies employed by the Church of Satan that attacks were initiated by the Church of Sa- seem deliberate. tan in the form of intimidation and harassment, There is ample evidence that the Church of Sa- and that counterattacks on the Church of Satan tan has a very strong interest in gaining follow- were motivated by several stones first cast by ers uncritically of their ideological dispositions, the Church of Satan. and that it actively prevents other groups from

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A Collection of Sacred-Magick.Com < The Esoteric Library gaining any. At a high membership fee of the Church of Satan to practise their particular $100.00 memberships may not be an exception- understanding of The Satanic Bible and other ally profitable business, but it is money none- documents may be the very ones that, in con- theless. These facts suggest that the Church of trast to the Church of Satan, have genuine ideol- Satan’s interest in followers is in part based on ogies to offer: ideologies that do not embody an interest in profit. This speculation is under- opposing interpretations with the intent to de- scored by Michael Aquino’s documentation, ceive the followers. which indicates that Anton LaVey lost interest 16. Acknowledgments in the Church of Satan and attempted turned it into a cash cow instead. I would like to thank Amina Olander Lap for This all leaves little doubt that the Church of her careful reviews and her clarifications on the Satan deliberately attempts to fleece gullible dynamics of religious behavior. I would also victims. If not intentional from the very begin- like to thank Michael Aquino and the reviewers ning, certainly this is what the Church of Satan of this article for their corrections and sugges- eventually became. The current administration tions. of the Church of Satan clearly uses two-faced 17. References policies and double-talking, and encourages hostility against other Satanic organizations. 1. Affiliation with the Church of Satan, the official Church of Satan Web. The reason that the Church of Satan’s opera- 2. The Church of Satan, 5th Ed., Michael Aquino, tion and inconsistent ideology have gone unno- 2002. ticed can be explained by psychological effects that cause people to be consistent with earlier 3. The Secret Life of a Satanist, Blanche Barton, Fe- ral House, CA 1992, ISBN 0-922915-12-1. errors, even when proven wrong. In addition, followers of different opinions seem to have 4. The Church of Satan, Blanche Barton, Hell’s been kept from each other. This is supported by Kitchen Productions, Inc., NY 1990, ISBN 0- observing that while Michael Aquino’s group 9623286-2-6. considers 1975 a turning point in the history of 5. , Ragnar Redbeard, 1896, re- the Church of Satan, apparently many other printed and published by M. H. P. & Co, groups did not notice any change. It was not Ltd., IL 1996. until followers began to communicate in writ- 6. The Satanic Bible, Anton LaVey, Avon Books, ing via the Internet that the many conflicting NY 1969, ISBN 0-380-01539-0. statements by the Church of Satan became very 7. Satan Speaks!, Anton LaVey, Feral House, OR clear. 1998, ISBN 0-922915-66-0. It is inconsequential whether the Church of Sa- 8. Satanism and Objectivism, Charles Nemo, The tan’s methods morally objectionable. It is also Black Flame, vol. 6, no. 1 & 2, Hell’s Kitchen inconsequential that the Church of Satan’s reli- Productions, Inc., NY 1997 gion is inconsistent and tends towards hypocri- 9. Who Serves Satan?—A Demographic and Ideo- sy, because from a sociological point of view logical Profile, James R. Lewis, Marburg Jour- such incongruences do not disqualify an ideolo- nal of Religion 6:2, June 2001. gy or a religion if they are accidental or results 10.Lords of Chaos, Michael Moynihan and Didrik of intellectual shortcomings. The noteworthy Søderlind, Feral House, CA 1998, ISBN 0- conclusion is that the Church of Satan today in- 922915-48-2. tentionally provides a rubbery religion and 11.Emails from Michael Aquino to Ole Wolf, claims to be the foundation of nearly any ideol- December 29, 2001 through March 14, 2002. ogy that (paying) followers happen to agree 12.The San Francisco Chronicle, November 8, with. 1997. The Church of Satan is yet a young organiza- 13.Grotto Master Application, The Church of Sa- tion that has had very limited time to formulate tan. an ideology. It is an unfinished product, which 14.The Devil’s Notebook, Anton LaVey, Feral will either evolve (for example, via breakaway House, OR 1992, ISBN 0-922915-11-3. factions) or die. It is perhaps ironic that the 15.The Satanic Rituals, Anton LaVey, Avon many organizations that have broken off from Books, NY 1972, ISBN 0-380-01392-4.

The Emperor’s New Religion Copyright © 2002 Ole Wolf Page 28 of 30 16.Welcoming statement From our former High 36.The Cloven Hoof, Issue #128, The Church of Priestess at the official Church of Satan Web Satan, CA 1996. page. 37.The official Church of Scientology Web page 17.William Gidney (“Rev. Borg,” priest of the at http://www.scientology.com. Church of Satan) on the Usenet newsgroup 38.The official Church of Satan Web page at ht- alt.satanism, subject: Re: Gotham Grotto An- tp://www.churchofsatan.com. nouncement, May 9, 2002. 39.Grotto Master’s Handbook, The Church of Sa- 18.Peggy Nadramia on the Usenet newsgroup tan. alt.satanism, subject: Nailing Custard, March 40.Confirmation of registered membership from 15, 1997. the Church of Satan. 19.Enochian Pronunciation Guide, Anton LaVey 41.Church of Satan Youth Communiqué, Blanche 1970, the official Church of Satan Web site. Barton, 1998?, the official Church of Satan 20.Email from the Church of Satan to Niels Toft, Web site. March 18, 2002. 42.André Schlesinger (priest of the Church of 21.Satanic Bunco Sheet, Church of Satan, the offi- Satan) on the Usenet newsgroup alt.satanism, cial Church of Satan Web page. subject: Re: Delurk and Inquiry, October 26, 22.The World’s Most Powerful Religion, Anton 2000. (He often repeated this statement in the LaVey 1997, the official Church of Satan Web #coscentral and #satannet IRC chat rooms site. which were operated by Church of Satan of- 23.Author’s experience. ficials.) 24.Rocio Carrasco (member of the Church of Sa- 43.Email from Peter Gilmore to Amina Lap, tan) on the Usenet newsgroup alt.satanism, May 4, 1999. subject: You cannot bully me anymore!!, July 29, 44.The CoS Files, Ole Wolf et. al., available on the 2000. Internet at http://cosfiles.blazingangles.com. 25.Gud er (stadig) blå, Mikael Rothstein, Asche- 45.Magic and the Supernatural, Maurice Bessy, houg Dansk Forlag A/S, 2001, ISBN 87-11- Spring Books, London 1964. 16015-2. 46.The History of the Use of the in 26.“State of the Church”—October 25, XXXVI the Church of Satan, Peter Gilmore, 2001, the A.S. (2001 C.E.), the official Church of Satan official Church of Satan Web site. Web. 47.The Black Flame, vol. 5, no. 3 & 4, Hell’s Kitch- 27.Excommunication letter to Ole Wolf from en Productions, NY 1995. Blanche Barton, September 18, 2000. 48.A Map for the Misdirected, Peter Gilmore, 28.Personalized note on letter of December 31, 1999, the official Church of Satan Web site. 1999, concerning the failure to raise funds for preserving the “Black House.” 49.The Book of Coming Forth by Night, Michael 29.The Myth of the “Satanic Community” and other Aquino. Virtual Delusions, Peter Gilmore, 2000, the of- 50.Pretenders to the Throne: Regarding the Temple ficial Church of Satan Web site. of Set, Peter Gilmore, the official Church of 30.Excommunication letter to “Hr. Vad” from Satan Web page. Blanche Barton, October 25, 2000. 51.The Devil’s Avenger, Burton Wolfe, 1974. 31.Religion in the Contemporary World, Alan Ald- 52.Anton LaVey: Legend and Reality, Zeena and ridge, Polity Press, 2001, ISBN 0-7456-2083-3. Nikolas Schreck, 1998. 32.XXXVII (2002 C.E.) news section at the offi- 53.“Dilesios” on the Usenet newsgroup alt.sa- cial Church of Satan Web page. tanism, subject: Meet Ron Mershon, November 33.The Elementary Forms of the New Religious Life, 21, 2001. Roy Wallis, Routledge & Kegan Paul, 1984. 54.Kevin Filan on the Usenet newsgroup alt.sa- 34.Welcoming page at the official Church of Sa- tanism, subject: Re: Looking for info on Shaw, tan Web page. June 26, 2002. 35.Gennem regnbuefarvede briller — Studiet af 55.Confessions of a LaVey Lackey, Michael Rose, nye religiøse bevægelser, Armin W. Geertz the official Church of Satan Web site, 2000. and Ole Riis, Gyldendal 1999, ISBN 87-00- 56.Speak of the Devil, film by Nick Bougas, Baker 24084-2. & Tyler Video, 1993.

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A Collection of Sacred-Magick.Com < The Esoteric Library 57.Essentials of Psychology, 7th Ed., Dennis Coon, 59.Influence—The Psychology of , Rob- Brooks/Cole Publishing Company, 1997, IS- ert B. Cialdini, William Morrow and Compa- BN 0-314-20479-2. ny, Inc., NY 1993, ISBN 0-688-12816-5. 58.The Satanic Witch, Anton LaVey, Feral House, OR 1989, ISBN 0-922915-00-8.

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