Course Catalogue @MIMExperience
Master in Management / 3
Master In Management Structure
Preprogram 6 Start Module 8 Core Periods Term I & II 10 Specialization 17 • International Business 18 • Integrated Marketing Communications 22 • Sales & Marketing 26 • Digital Business 30 • Financial Management & Control 34 MIM Dual Degrees 38 Optional Period 40 BBE, Internship , Venture Lab 40 International Exchange program 42
Program Highlights
i2i Consulting Lab 46 Global Immersion Experience 48 Executive Insight Series 48 MIM Games 50 Program Structure
The Master in Management is divided into three terms, with the first two serving as the core period and the third offering you the opportunity to choose from a variety of different specializations, depending on the language of instruction and the initial intake of the overall program.
Before the core period, the START Module sets students up for an intense academic experience and establishes the knowledge and skills necessary for the successful completion of the program. It combines seminars and workshops with a great chance to socialize, build relationships with classmates, and to get a feel for IE Business School.
During the core period you will review management fundamentals and gain a deeper understanding of the most up-to-date core management principles, which will be common to all students of your intake. Most areas of management are studied using practical cases, which either deal with real or fictitious problems that may arise in different company contexts, and are analyzed from global or national perspectives.
Term I: Fundamentals Winter Term II: Core Management September Intake Sept-Dec Break Jan-Mar Term I: Fundamentals Term II: Core Management February Intake Easter Feb-Apr Break Feb-Apr May-Jul START MODULE START i2i Consulting Lab i2i Consulting Pre-Program Intensive Spanish Classes (Optional) (Online) Careers
Career Strategy Module Career Path Toolkit
Language Classes (English / Spanish)
Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 Master in Management / 5
The first term lasts approximately 3 months and focuses on general management to enable you, regardless of your academic background, to attain the required knowledge to successfully pursue the rest of your Master. During the second term, a more in-depth approach will be explored through techniques of strategy implementation in multinational organizations to provide students with the necessary tools to adapt to an environment of constant change.
In addition, classes embedded in the Career Strategy Module, which will take place throughout the entire core period, will train you in areas such as networking, interviewing and negotiation, as well as resumé and cover letter writing, to determine and realize your career goals before starting your specialization period.
The structure/courses may be altered depending on the faculty, market dynamics and company demands.
Term II: Core Management Easter Term III: Specialization Period Break Apr-Jul Optional Period Term II: Core Management Summer Term III: Specialization Period Break Sept-Dec International Business I September intake: Beyond Borders Experience English or Spanish I February Intake: English or Spanish I. International Exchange Integrated Marketing II. Dual Specialization* Communications I September intake: English Sales & Marketing I September intake: * For the February Intake, the Dual English or Spanish Specialization takes place from April to July TALENT FORUM TALENT I February Intake: English or Spanish Final Exam and Graduation Global Immersion Experience Internship** Digital Business I September intake: English Venture Lab Financial Management & Control I September intake: Spanish IE Dual Degrees I February Intake: English or Spanish
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47
** Internships can also be completed after the second core period. Students that choose this option, will complete their specialization in the following intake. Preprogram
CAREERS SPANISH IMMERSION CLASSES: ONLINE: The Student Services Office organizes an Intensive This includes a set of holistic questions that every Spanish course aimed at those foreign students MIM takes to assess psychometric and career who do not speak Spanish or whose level is so goals vs backgrounds and skills. The results are basic that they cannot interact with Spanish then sent to the career counsellors to help assess speakers. The course takes place during 4 weeks and formulate a career strategy plan. This is the - 3 aprox. hours per day from Monday to Friday. basis of the Career Strategy Module that takes Please note that there is a limited number of place during the course of the program. places available to the course, and they will be assigned on a first come first served basis. After having been admitted, students interested in participating in this course should complete the Spanish Test available on the campus online.
IMPORTANT: Please note that we will confirm whether or not you have been admitted to the Spanish classes pre-program only after we revise the test results. This Spanish course is considered an extra-curricular activity and is free of charge for our international students. However, 100% attendance and punctuality are mandatory. Master in Management / 7 Start Module
Financial Accounting The main objective of the Financial Accounting learninthatincludes the three learning stages: pre-program module is to provide you with the Individual preparation, small group discussion and fundamentals of the accounting system. In particular, large group discussion. in these three sessions we aim to provide you with an understanding of: Action Learning • the framework for making business decisions using This workshop aims to help you implement financial statements; effective teamwork skills and “WORK UNDER • the objectives of the different financial statements; TIME PRESSURE” throughout their Master studies. • the process of accumulating, identifying, measuring Furthermore, the exercise of management skills will and recording financial information help you to identify areas for improvement during case preparation sessions. Quantitative Methods The Quantitative Methods pre-program has been Cross Cultural Workshop designed to provide you with a set of basic tools Many of us find ourselves working in a global that allow you develop meaningful insights from workplace. Being effective with customers, quantitative information. By taking this course, you colleagues, and partners who have different sets will also acquire the fundamental numerical skills of assumptions, beliefs, and values can be very that are required for performing well during the core challenging. This program will develop the skills, phase of your Master’s degree. knowledge and personal attributes of participants While the course serves as a prequel to our core for succeeding in the global business environment. courses on Managerial Decision Making and It has three objectives: Quantitative Methods, the topics covered in this • Recognize the key factors contributing to cross- program will also form the basis for taking later cultural competence classes in Finance, Economics, Marketing, Accounting • Apply a model of culture to analyzing the impact of and Operations Management. cultural differences on core business activities • Identify appropriate strategies and practices for Case Method managing cross-cultural communication and The objective of this workshop is to provide you with working challenges an introduction to the Case Method of
*The preprogram is online and mandatory. Master in Management / 9
Teambuilding This group learning experience aims to help you to future career, whether he or she chooses to create a kick off as effective as you can be in a team setting new venture or become a corporate manager. in preparation for the intensive team that is part of the program. Online Tools Workshop Get to know, and learn how to use, a variety of Ethics Workshop different online tools which will help you throughout The Ethics Workshop is an integral part of your your program. The session will focus on a number orientation. We set aside these sessions to jointly of tools provided by IE Business School, along with reflect on the notion of Ethics and ethical behavior other free web based collaborative solutions. in organizations and communities at large. We shall enrich these discussions with examples based on Excel Business Solutions your previous experience, especially in the context The spreadsheet is considered nowadays as one of of business and management. the most widely used tools in companies and for professionals of different backgrounds and positions. Co-Creating the IE Experience Nevertheless the average levels of training received Let’s remember the name of this Program: ‘Master on this tool are practically inexistent. The aim of this in Management’. As the word ‘’management” is course is to help participants to begin to enjoy the included, we have to think about how to manage our true potential of the spreadsheet. After the course ‘MIM experience’. they will be able to develop budgeting models, The objective of this workshop is to help you to dashboards, estimates of income statements, and maximize your learning experience during the master; presentation of scenarios among other. both individually and as a team Entrepreneuring This workshops provides an introduction to the mindsets, skills and attitudes that represent the foundations of the entrepreneurial process. It is grounded in the belief that the capabilities of entrepreneurship will be critical to every manager’s Core Period Term I & II
FINANCIAL ACCOUNTING The objective of this course is for you to learn to read, understand, and analyze financial statements. The course adopts a decision-maker perspective of accounting by emphasizing the relation between accounting data and the underlying economic events that generated them. The course focuses on how to record economic events in the accounting records and how to prepare and interpret the primary financial statements that summarize a firm’s economic transactions.
MARKETING People often define Marketing as advertising or sales - highly visible activities by which organizations try to persuade consumers to buy products and services. However, marketing is much more than advertising and sales. Marketing involves identifying consumer needs and then satisfying these needs with the right product, available through the best distribution channels, promoted in ways that motivate consumer buying, and priced at the right level. These decisions comprise the “Marketing Mix,” which, together with rigorous and complete analysis of the environment, customers, and competitors, makes up the key activities of marketing management. The objective of this course is to introduce you to the concepts, analyses, and activities that comprise marketing management. Master in Management / 11
ORGANIZATIONAL BEHAVIOR This course teaches the concepts that enable you to understand the workings of an organization and the behavior of the groups and individuals within it. The course centers on issues like communication problems in hierarchical organizations, the relationships between superiors and subordinates, how to handle interpersonal conflicts, power and influence, and resistance to change.
QUANTITATIVE METHODS This course is an introduction to using statistics to solve business problems. You will learn to identify and tackle business problems using quantitative tools and simulators. The course places special emphasis on developing the skills and instincts needed to make good decisions and become a more effective manager. You will develop an awareness of the implications of statistical information when it comes to making informed decisions for any functional area within an organization.
FINANCIAL MARKETS The underlying objective of this course is to provide you with an understanding of the basic theoretical concepts required for financial decision making. The course begins by introducing students to forecasting techniques based on financial statement and ratio analysis. After these initial sessions, the time value of money concept is introduced and applied, along with several capital budgeting criteria, in order to optimize real-asset investment decisions. Finally, the course explains how a firm’s cost of capital is calculated and applied.
Master in Management / 13
ECONOMIC ENVIRONMENT I & II CAREER STRATEGY I & II The economic environment provides many of the The Career Strategy class offers a magnificent critical parameters for companies doing business opportunity for developing the skills and in an increasingly integrated world. Economic leadership competencies that will help maximize expansion or recession changes business your “employability” and “market value”, given forecasts; market structures affect profitability; that now is the time to take control of your fluctuating exchange rates have an impact on personal and professional development. Thanks costs, sales, risk perceptions and debt levels; and to the extensive experience of IE professors, the the state of the national budget or interest-rate Careers Management Center and the external decisions can color a company’s future. consultants who work with us, we aim to provide the best possible support in the form of the most efficient tools to negotiate the labor market after Economic Environment is a two-course program completing your master program. that provides you with a framework to understand the main economic variables that affect business The Career Strategy classes also include sessions activity. You will learn about the basic concepts on communication and negotiation. underlying supply and demand, market structure, and main economic indicators such as GDP, MANAGEMENT ACCOUNTING inflation and unemployment. The second part of This course emphasizes the use of accounting the course will outline the operation of fiscal and information for internal planning and control monetary policy and how and why policy decisions purposes, as opposed to the external disclosure are made to give you the tools to anticipate key focus of financial accounting. You will learn policy decisions. alternative methods of preparing managerial accounting information in the first part of this Critical MANAGEMENT THINKING course, while the remainder of the course examines The objective of this course is to teach you to how these methods are used by companies. think critically and creatively by placing you in Managerial accounting is a company’s internal an environment pervaded by the free exchange language, and is used for decision-making, of ideas. This will challenge your intellectual production management, product design and development and will enable you to cast your pricing, performance evaluation and motivating eyes to the outside world, beyond the immediate employees. environment. At the same time, you will develop the flexibility to easily adapt to today’s fast ENTREPRENEURSHIP changing environment. This course places you in the position of the entrepreneur, allowing you to learn to analyze opportunities, evaluate startups and produce complete business plans. You will learn about potential sources of business ideas, about how to apply management tools to fledgling companies, explore the different sources of financing for new online or offline ventures, and analyze every aspect of the problems encountered during the process of implementing a business plan. COMPETITIVE STRATEGY This course will challenge you to develop a thorough understanding of the internal and external factors that shape a firm’s ability to create value, and familiarize you with tools to analyze industries, resources and competitive interactions, both on the corporate and individual business level. The course strives to instill a strategic mindset that will enable you to go beyond simply applying tools to deriving a deep understanding of competitive behavior.
OPERATIONS AND SUPPLY CHAIN MANAGEMENT As goods and services are produced and distributed, they move through a set of interrelated operations and processes. The design of these operations for gaining a strategic advantage, investments in improving their efficacy, and controlling these operations to meet performance objectives is the main goal of Operations and Supply Chain Management.
TECHNOLOGY & INFORMATION MANAGEMENT This course focuses on enabling and transforming roles of IS in creating a long-term vision for the organization in the digital economy. It covers areas like relationships with suppliers, public and private clients and how these relations are changing due to the effects of fast-developing new technologies. This course cuts through the dot-com hype to analyze the real value created by IT systems, along with the challenges-to-come in this new, increasingly competitive environment. Master in Management / 15
CORPORATE FINANCE This course introduces you to the analysis of the financial structure of business organizations with the aim to optimize this structure using different financial tools and selecting the most appropriate funding methods (share issue, bond issue, external debt, etc.). The course ends with a comprehensive application of all financial concepts in the context of firm valuation techniques, including other corporate finance issues such as MBOs, LBOs and M&As.
ENGLISH/SPANISH IMMERSION CLASSES For students interested in continuing their language studies throughout the academic year, IE also offers complimentary English and Spanish classes after class hours in order to improve their language knowledge and level. These classes run throughout the two core periods, are free of charge, optional and not credit- bearing. Several levels - up to the intermediate and advanced are on offer. Conventionally, the students are placed into a level on the basis of a language test. The courses are taught by professors from International House and held at the IE Madrid Campus. Not only are the classes a convenient opportunity to improve your knowledge of a second language, they are also a wonderful networking opportunity to meet students from other sections and programs. master in management Specializations
• International Business • Digital Business • Integrated Marketing Communications* • Financial Management • Sales & Marketing & Control
Choose one among a variety of different specializations period depending on the language of instruction and the your academic intake specializations offers vary.
Intakes Sept Sept Feb Feb
SPECIALIZATION International Business Integrated Marketing Communications Sales & Marketing Digital Business Financial Management & Control
English Spanish
*Course descriptions for Integrated Marketing Communications will be available soon. Dual Degrees Master In Management
• Dual Degree Master in Management + Master Finance
• Dual Degree Master in Management + Master in Market Research & Consumer Behavior
• Dual Degree Master in Management + Master of Laws (LLM)
• Dual Degree Master in Management + Master in International Relations
• Dual Degree Master in Management + Master of Corporate Communication
• Dual Degree Master in Management + Master in Business Analytics and Big Data
• Dual Degree Master in Management + Master in Visual and Digital Media WHY STUDY THIS SPECIALIZATION?
This specialization offers a deep vision in internationalization. We shape experts in global business management and operations, providing the tools to succeed in the highly complex, diverse and global environment.
Intakes Sept Feb
SPECIALIZATION International Business
English Spanish
WHO ARE THE TOP EMPLOYERS OF OUR INTERNATIONAL BUSINESS STUDENTS? Master in Management / 19
WHAT WILL YOU LEARN?
Learn how to structure and manage international Understand how to approach human resource companies management in a transnational and diverse envi- ronment Leverage the trend for increased internationaliza- tion in order to identify new business opportuni- Develop the skills to analyze the political, econo- ties in the global marketplace mic, legal, and cultural aspects of the places where you will be operating and their implications for Be aware of how to use technology and informa- developing a successful enterprise tion systems as a competitive advantage Gain insights into the financial risks and oppor- Acquire the necessary skills to develop and mana- tunities of doing business internationally ge multinational projects Nurture the skills needed to negotiate in multicul- tural environments
CEMEX, IMS Health, Indra, KPMG, Loewe, Roche Farma, Roland Berger, Santander Global, Siemens, Vodafone. SPECIALIZATION IN INTERNATIONAL BUSINESS COURSE DESCRIPTION:
MANAGEMENT CONTROL SYSTEMS CORPORATE STRATEGY The objective of this course is to analyze the different This course focuses on developing and implementing elements of management control in a company, examining corporate strategies. The aim of the course is to equip interrelations with corporate strategy and structure. This you with a conceptual and practical understanding of involves a detailed analysis of the different centers of the strategic challenges of multinational management. responsibility, planning and implementation, and of the The course is planned to address the formation of treatment of information, teaching you to make informed competitive advantage in large organizations that decisions that permit corrective action and ensure objectives extend across national boundaries. are met.
PROJECT MANAGEMENT KNOWING THE MARKET AND THE CONSUMER Today, more than ever before, you will need to successfully An understanding of the market and the consumer lead change, providing effective results for your is a fundamental ingredient on which sales and organization’s strategic objectives. These strategic objectives marketing decisions are based, significantly reducing are achieved through the completion of hundreds of the risks of failure in the corporate world. This simultaneous and competing projects designed to improve provides managers a critical view of the necessities organizational performance under a shortage of resources. and characteristics of a target audience, enabling a It is within this scenario that you as a young manager better understanding, providing information on the will have the opportunity to shine, displaying skills and lifestyle and behavior that may alter and influence the knowledge of project management and implement them act of purchase. Understanding consumer behavior effectively and efficiently. This is the main objective of this as a decision-maker and effectively acting upon it course: to provide you with the knowledge and required can offer companies a competitive advantage against skills to manage complex projects in multicultural teams the competition and a clear diagnosis in order to with geographically dispersed participants and stakeholders. implement effective strategies. Master in Management / 21
MARKETING STRATEGY FOR DECISION MAKING BUSINESS, GOVERNMENT, AND SOCIETY The class centers around the use of a simulator that allows This course focuses on the increasingly important you to create your own marketing strategy. It focuses non-market environment of business: the political, on the key elements of marketing: setting a marketing regulatory, social, and ecological context in which strategy under the consideration of the available customer contemporary global business operates. The segments and positioning alternatives. This simulator is nonmarket environment poses significant challenges designed to help you develop a long-term perspective and to managers, while offering tremendous opportunities to emphasize the importance of the positioning concept. It for the development of competitive advantage. You also covers the management of an entire product portfolio, will learn to analyze political environments, discern the interpretation of professional market research and systematic differences in the business environment advertising-related decisions. across countries and cultures, and formulate nonmarket strategies in a global context. The course pays special attention to ethical issue and engages important debates over sustainable development and corporate social responsibility.
COUNTRY ANALYSIS ADVANCED FINANCE In an increasingly interdependent world countries have This course will discuss the foundations of the been following different economic and political strategies investment banking industry and the capital markets in their search for increased welfare. These different where it operates. You will be introduced to the approaches have important implications for businesses, world of finance by covering a wide arrange of topics both in a foreign country and when attempting to carry out such as the structure and divisions of investment export-import activities. This course will analyze different banks, the main role that each division performs and countries and regions in terms of their political organization their links with the different capital markets. At the and their economic policies and will relate these to business conclusion of this course you will feel comfortable issues. You will gain a greater understanding of the general to analyzing and discussing current conditions in environment in these countries. The ultimate objective is Capital Markets including an understanding of the to equip you with a set of tools that will allow you to better factors influencing interest rates, the flow of funds analyze in your future professional life the social, economic in the economy, and the trend towards integrated and political characteristics of different countries, and use global markets. this understanding to make adequate business decisions.
PROCESS & SERVICE INNOVATION TALENT MANAGEMENT This course introduces innovation at a product and service This course focuses on the strategies and tools level. The course provides you with the opportunity to that human resource professionals use to create understand the challenges associated with bringing a organizational excellence by identifying and retaining product or service innovation to market, the diffusion high quality talent. It will introduce you to the strategic process of innovations, and the challenges faced by role human resource management plays in creating companies in deciding whether to listen to or, indeed, ignore competitive advantages for firms. You will study the market. All of this is done with a global perspective. HR policies and practices in context and consider broader corporate strategies, business activities, and competitiveness in an increasingly global marketplace, paying attention to the diversity of the global workforce. Integrated Marketing Communications
WHY STUDY THIS SPECIALIZATION?
Sponsored by McCann Worldgroup this specialization will offer the knowledge necessary for the efficient application of consistent and cohesive brand messaging across a mix of marketing channels, both traditional and new. The specialization requires the students to do a three-month project supervised by their instructors. Upon graduation, students have the opportunity to take part in an on-site project at one of McCann Worldgroup’s locations around Europe.
Intakes Sept
SPECIALIZATION Integrated Marketing Communications
English Spanish
WHAT CAREER OPPORTUNITIES YOU HAVE AFTER GRADUATING? Master in Management / 23
WHAT WILL YOU LEARN?
Gain deep understandings of the inner Become familiar with the different tools and workings of the different kinds of media, techniques for market and customer research advertising and other creative agencies, as well as the process of media planning and Understand the strategies and tactics behind buying successful experiential marketing and relationship marketing campaigns Understand the fundamentals of effective copywriting and art direction coupled with hands-on experience writing briefs and strategic plans
• Account Executives • Media Buyers • Sales Executives • Research Analysts • Social Media Managers • PR Executives • Brand Managers SPECIALIZATION IN Integrated Marketing Communications
STRATEGIC PLANNING MEDIA & CONTENT DISTRIBUTION Strategy is key to all communication processes. Defining How can media help content distribution? This course will all crucial elements the communication has to address introduce concepts, ideas and latest thinking on content is one of the secrets of success or failure. Efficacy is distribution, letting you understand the best way to create most of the times the result of a good strategic planning a content strategy and at the same time how to deliver development. it to consumers. The course will help you understand The course focuses in the understanding of the key how media works along with content; the objective of the elements of strategic planning in marketing, through course is to end up with a clear understanding of today´s practical case studies. Because this is a discipline you (and a glimpse on tomorrow’s) media scenario, together can only master by working on it, rather than studying with the knowledge on the process in media planning and it. The course combines an overview of general concepts buying, as well as on key concepts and tools. The course with several case studies and write-ups that will allow also covers diverse topics such as integration, how can we students to experience planning rather than just getting to activate global ideas or liquid ideas, where does content know it. Each topic will have both approaches, conceptual distribution starts. Important concepts will be studied and practical. and discussed: paid media.
ACCOUNT MANAGEMENT EXPERIENTIAL MARKETING Account management is one of the key functions in any The course is designed to introduce the students to communication agency (creative advertising, digital, the principles and practice of experiential marketing media, relational, experiential etc.). From this department and develop their critical understanding inherent to its is where one has a global and integrated vision of the integration in the general marketing communication whole content process, and where you can secure a strategy. A particular focus will be on giving the students successful ending to the campaign, achieving established a clear understanding on how to create consumer communication objectives. experiences and their strategic role; the strategies and In this course you will learn about the different types of tactics behind both sponsorship and events; what the agencies, their structures and the way they work. You will shopper experience is and how to influence it. The goal learn to establish, manage and secure relationships with of this course is not to simply learn the material, but clients, establish profitable objectives for the agency, as rather it is to integrate and apply it. By the end of this well as about remuneration systems. course, you should not only be familiar with a large body of experiential marketing knowledge, but you should also be able to apply this information to create and evaluate effective strategies and tactics. Master in Management / 25
CORPORATE COMMUNICATION CONSUMER INSIGHTS AND MARKETING Professionals who specialize in IMC (Integrated Marketing ANALYTICS Communication) become experts in managing any communi- Great creativity in communication plans is a rare talent, cations that is directly part of the marketing mix. Consequently but when it does happen, it is almost always based on their task is to plan and implement communication actions a fundamental consumer insight. The term consumer that reach targets in the marketplace. Through their day to insight is overused but usually not given the attention day experience, however, they quickly realize that corporate it deserves within advertising and communication communication (CC) is broader and that other activities can departments/agencies, since it is actually very hard to indirectly support their IMC strategy. These CC activities typi- get a true consumer insight that is not already exploited cally bridge the gap between corporate promises (IMC com- by a competitor. The objectives of this seminar are to: munications) and corporate behaviors (reality). After having 1. Provide you with the tools and methodology to be able presented a comprehensive overview of all CC activities, this to hire and interpret marketing research in the context course will focus on five CC areas ultimately supporting IMC: of communication / advertising stakeholder management, brand identity and image, internal 2. Provide you with the foundations of consumer behavior communications, crisis management, co-creation. and the consumer decision-making process and how to apply it to communication plans CONTENT CREATION 3. Measure the effectiveness of a communication plan Content creation is a process, a mix of talent and hard work; and how to learn from mistakes relevant content is not the result of just a brilliant idea, but the result of a thoroughly developed strategy. Creative work is the RELATIONAL MARKETING process of transforming the strategy into content. Students will learn how to evolve into a Customer centric You will understand how this whole creative process takes enterprise with Customer Relationship oriented processes. place; how concept is carved until it fulfills all objectives; how They will understand and calculate Customer Lifetime concept is adapted to work in both traditional (television, Value, as well as to identify Attrition risk. They will learn print, radio, cinema, outdoor) and digital paid media, as well about the Consumer Journey across all channels; as well as in owned and earned ones; how the idea travels through as how to successfully manage this experience. They will transmedia storytelling. You will also understand the role of be able to evaluate which CRM strategy is the right one innovation and of creative excellence. You will learn how to for each customer segment during his lifecycle; starting monitor the process, how to judge creative outputs and to from Acquisition, going through products and services add value into them. Cross and Up sell, up to manage Customer Retention.
MARKETING STRATEGY BUILDING BRAND EQUITY Managers in multinational organizations need to understand The lectures will outline key Branding concepts, tools and the role that marketing plays in the overall success of the or- frameworks and bring them to life with a wide array of ganization, both in terms of how strategic decisions are made real world examples. The course will offer the opportunity in relation to marketing, as well as how marketing impacts to actively apply the concepts presented in the lectures the way the business changes. Following “Marketing Mana- and develop your own understanding of how to address gement”, this course seeks to integrate all of the elements Branding issues. Some objectives include: of marketing that you have covered so far and focus on the • Understanding of the skills and techniques necessary strategic angle of marketing analysis and decision-making. to effective branding; • Proficiency in facilitating at least some of the following: IMC LAW & ETHICS training exercises, cases, simulations, games and other In today´s corporate environment, it is important to unders- active learning experiences tand the legal boundaries of doing business, not only to abide • Understanding of how to evaluate branding strategies by the law, but as a key obligation to shareholders to ensure and activities, identifying strengths and weaknesses the longevity and good image of the company. This course aims at helping marketing professionals to con- COACHING sider the ethical and legal implications of their decisions. It Students will have to develop an integrated marketing should also help them how to act and what tools can be used communications proposal (strategy, plan and content), to ensure good corporate citizenship. to be presented as their Final Work to a client. To help and guide the students with this project, twelve Coaching DIGITAL, SOCIAL & MOBILE MARKETING sessions have been scheduled. This course aims to bridge the gaps between 3 worlds by loo- king at the future of business through different lenses. Topics range from the Democratization of Production and Distribu- tion to Pricing Strategy based on the Concept of “Freemium” to the Benefits of Search Engine Marketing, and Using Mobile Devices as Payment Systems among others. WHY STUDY THIS SPECIALIZATION?
This specialization will focus on the acquisition of relevant skills and competencies that distinguish effective sales and marketing managers in the face of the 21st century.
Intakes Sept Feb
SPECIALIZATION Sales & Marketing
English Spanish
WHO ARE THE TOP EMPLOYERS OF OUR SALES & MARKETING STUDENTS? Master in Management / 27
WHAT WILL YOU LEARN?
Develop the skills to leverage social media Create world class customer experiences in and new technologies to conduct marketing order to win the loyalty game against your research and to learn about the needs of your competitors customers Gain a better understanding of how to design Design sustainable marketing strategies while marketing campaigns considering the proliferation of customer Nurture your skills to innovate and to be segments, marketing channels, and means of creative in order to deliver the products and communication services customers demand in the market Understand the key principles in designing Learn how to capitalize on the opportunities brand strategies to fence off new entrants or to offered by digital marketing challenge incumbents in traditional industries
Adidas, Carrefour, Elizabeth Arden, Johnson & Johnson, L’Oréal, LVMH, Nivea, Procter & Gamble, Starbucks, Unilever. SPECIALIZATION IN SALES & MARKETING COURSE DESCRIPTION
KNOWING THE MARKET AND THE CONSUMER PRODUCT & BRAND MANAGEMENT An understanding of the market and the consumer is a Product and Brand Management gives you a fundamental ingredient on which sales and marketing fundamental understanding of how to build measure, decisions are based, significantly reducing the risks of and manage a brand. As products, pricing and failure in the corporate world. It provides managers a distribution increasingly become commodities, the critical view of the necessities and characteristics of a new competitive arena is brand value, which creates target audience, enabling a better understanding of them, long-term profitable brand relationships. Building providing information on the lifestyle and behavior that brand equity involves managing brands within the may alter and influence the act of purchase. Understanding context of other brands, as well as managing brands consumer behavior as a decision maker and effectively over multiple categories, over time, and across acting upon it can offer companies a competitive advantage multiple market segments. against the competition and a clear diagnosis in order to implement effective strategies.
CHANNEL MANAGEMENT PRICING A marketing channel is viewed as an interorganizational Pricing is one of the most important but least system involved with the task of making goods, services understood marketing decisions. This course is and concepts available for consumption by enhancing designed to equip you with the concepts, techniques, their time, place and possession utilities. Due to the and latest thinking on assessing and formulating advent of new technologies such as the internet, marketing pricing strategies. The course concentrates on how channels have become tools of enormous strategic value. firms attempt to capture value in the revenues they Through case discussions, you will develop the necessary earn. The objective of the course is to assist you in skills in making channel and strategic power decisions. developing an in-depth knowledge relating to the formulation of pricing strategies for new and existing products and services. You will learn the process of making pricing decisions and explore innovative approaches for setting prices. Additional focus will be made on pricing dynamics and the reaction to and by competitors at the firm and product level. Master in Management / 29
INTEGRATED MARKETING COMMUNICATION CREATIVITY & INNOVATION MANAGEMENT This course develops an understanding of how advertising, It is a known fact that one of the most valuable sales promotion, public relations, personal selling and assets that companies have or lack in the business in some cases packaging decisions form a coordinated world is creativity. It has been proven that ideas that marketing communications plan. This course provides you depart from the conventional can not only boost with an understanding of the role of integrated marketing sales but also change the marketplace in its entirety. communications in the overall marketing program. You will Learning how to think creatively is an ability most focus not only on the strategies of traditional marketing managers should develop and apply on a day-to-day programs, but also on the growth and influence of new basis within an organization in order to innovate and media, alternative methods and approaches, and the set new standards in the marketplace. This course challenges and issues faced by marketers in the context focuses on how to detect creativity in organizations of a changing marketing communications discipline. and apply to marketing strategies when generating a The concept of IMC recognizes that brands benefit most product, service or marketing campaign. from an integration of all elements of the marketing mix, including advertising, personal selling, public relations, sales promotions, sponsorships, interactive marketing, and other marketing channels.
SERVICES MARKETING SEARCH ENGINE MARKETING (SEM) Services are becoming the dominant economic driver in the Search Engine Marketing (SEM) is the overarching global economy and are critical for competitive advantage term to describe marketing a website through search in companies, from all industrial sectors, all around the engines, including efforts to improve organic listings world. Even for companies which traditionally have not been and running pay-per-click ads. More than 90 percent considered services companies, services represent their of the online population uses a search engine first primary growth driver for the 21st century. For instance, to find products, services and information. If your IBM and GE, two companies that gained prominence due business wants to attract prospective customers, to their product offerings, now generate approximately you’ll need to understand how to integrate facets of 40% of their revenues and over 60% of current profits SEM into your overall marketing efforts. This course from services. The purpose of this course is to introduce teaches you the basic concepts that make up SEM you to services marketing as a separate and distinct area of to provide a solid foundation to intelligently and marketing thought and practice and help you to understand efficiently apply it to a current or future business. its powerful influence in competitive markets. You’ll leave with a breadth of information, best practices, and ways to effectively incorporate SEM into a current or future project.
MARKETING STRATEGY FOR DECISION MAKING Marketing games are pre-designed scenarios with the objective to develop the necessary skills for making the right SALES FORCE & KEY ACCOUNT marketing decisions. The simulator used during this course MANAGEMENT allows you to set the direction for a marketing strategy. During this course you will learn the basic functions It focuses on the key elements of marketing: setting a of sales force management as well as theories marketing strategy considering of the available customer and concepts about appropriately managing this segments and positioning alternatives. This simulator is function. The course is concerned with how to designed to help you develop a long-term perspective and manage a sales force rather than with how to to emphasize the importance of the positioning concept. It sell. The emphasis is on business-to-business also covers the management of an entire product portfolio, (rather than consumer) sales force management. the interpretation of professional market research and Topics covered include salesperson effectiveness, advertising-related decisions. deployment, organizational design, compensation and evaluation. WHY STUDY THIS SPECIALIZATION? This specialization will focus on hard and soft skills that will equip students with the necessary abilities to excel in an environment of constant technological change and understand the strategic approaches in the Digital World.
Intakes Sept Feb
SPECIALIZATION Digital Business
English Spanish
WHO ARE THE TOP EMPLOYERS OF OUR DIGITAL BUSINESS STUDENTS? Master in Management / 31
WHAT WILL YOU LEARN? Skills required to manage any company in the The technical competencies required to meet different scenarios of the digital economy the challenges of the marketplace and fully understand the scope of technological change Knowledge that can generate new competitive advantage and new business models for A global vision of what a converging enterprise companies that want to implement or are should be, by understanding a new 2.0 using innovative digital tools in the form of new customer, culture and technology from a channels of sales and distribution, marketing, different perspective information systems and communication The capacity to respond with integrated and Gain a deep and broad understanding of innovative services and products the changes brought to the market by new Technological and digital evolution scenarios social and technological trends: from web 2.0 and their business impact to social networking, from twitter to mobile games
Accenture, Amadeus, Everis, Elogos, Ericsson, Google, IBM, Jazztel, Nokia, Telefonica. SPECIALIZATION IN DIGITAL BUSINESS COURSE DESCRIPTION
DIGITAL BUSINESS STRATEGY MOBILE BUSINESS & TRENDS This course is designed to provide you with a vision The course will help you understand the business models of the basic competitive strategies that companies are and trends in mobile business, and also face the challenges following in reaction to the transformation of industries of how an app is built and how it can be successful. Mobility that comes with the use of digital technologies. The and the development of business models that maximize convergence of industries is a reality. The boundaries its potential are the next frontier for companies situated between industries like telecommunications, software, in the digital economy. In this course you will explore the media and device manufacturing is blurring. This process challenges and opportunities generated in this environment is also changing how we produce culture, the way we by understanding how different players interact: telecom interact with companies and institutions and the way we operators, handset manufacturers, and software developers. buy products and services. There are huge challenges for You will determine how this development affects any established companies: companies must adapt quickly to company trying to get to their customers and get a reaction new market conditions populated with competitors from from them. The course is also designed to face the challenge unsuspected places. At the same time, great opportunities of building applications for the main ecosystems -iOs, are emerging for innovators with new business models. Android, Windows- and understand its complexity and the Understanding these processes and the fundamental connection of technology business needs, so that you can challenges companies face in the digital ecosystem is immediately apply your knowledge to fostering the adoption the chief aim of this course. The course also focused on and application of mobile solutions in their future positions. the strategic tools needed to translate these trends into actionable business strategies.
SHAPING THE IMPACT OF DISRUPTIVE MANAGING THE TECHNOLOGIES INNOVATION PROCESS The course helps the students without a technical back- Early winners in the convergence process share a common ground to understand the technologies that are shaping the trait: a commitment to innovation. In this class you will learn evolution of the digital industries and how they will play out to apply the practical tools and practices that can be used to in the future. Those of you with a strong technical background foster innovation within companies. You’ll explore different will better understand the business implication of the techno- methodologies and processes designed to foster innovation logies that you are already familiar with. This class focuses on within and across organizations boundaries. You’ll begin technological convergence vs. business strategies and how with basic techniques used to manage the processes that disruptive technologies can reshape competition. It covers lead to positive results in innovation efforts and move on to topics related to scenario analysis of the technologies invol- a practical approach that will ensure that your toolbox suits ved in convergence sectors: telecommunications, software, different types of companies and industries. You will explore informatics and electronics. It is not a course designed for innovation at the organizational, group and personal level, engineers but a course that will help managers to understand fostering the analysis and critical evaluation of tools and the effect that these technologies have in the context of the practices used in the industry. evolution of business, society and technology. At the end of the course, you will understand how the developments in technology that are coming in the next five years will affect the current business ecosystem and, more importantly, you will have a set of tools to analyze possible scenarios of evolution and make decisions based on them. Master in Management / 33
THE SOCIAL WEB AND THE CUSTOMER CONVERSATIONS WITH THE NEW CUSTOMER Social media is central to the transformation of digital media Once you are comfortable with the basic marketing mix tools and the creation of a digital ecosystem. Social Media impacts and strategies, the next step is to utilize specific tools to all companies, across all markets, and there is clearly a reach a new breadth of customers: clients who now have growing trend both in its use and its impact. And, of course, more information, clients who demand excellent service from there is much more than Facebook. In this course you will their providers, and clients who are willing to help companies explore different ways of engaging customers through the personalize products and services, or even create new ones. use of social media. You’ll learn about basic technological You will build the integrative skills needed to coordinate tools and strategies related to the management of clients, specific actions to engage customers using tools previously and the impact of the latest developments in social tools studied and analyzed in the digital marketing and social over the web in these relationships. In an industry fighting media courses. Real-life examples and guest speakers from for ever-increasing average revenue per user, managing the innovative companies will help to illustrate groundbreaking needs and expectations of clients is fundamental. You will uses of new tools and new strategies. learn to choose the best technology available to achieve your goal and to adapt the best tools to fit the specific strategy of your company.
CHALLENGES AND OPPORTUNITIES FOR THE DIGITAL MARKETING MEDIA INDUSTRY The course goes beyond the content of traditional marketing As the industry is in the middle of a fast and painful courses and focuses on the latest tools and trends used in transformation process, we will explore its main challenges digital marketing across different platforms and industries. and opportunities. How can you start your strategy for web With the evolution of new media and the advent of a new TV or music? What is the future of the newspaper industry? breed of more informed and demanding customers, the How does an e-book strategy fit in the middle of a world full marketing departments have no choice but to search for of iPads and tablets? new tools and motivated executives with the latest skills. In Through the analysis of different drivers of change and the this course you will explore the most advanced techniques in reactions and rapidly changing business models emerging digital marketing and how they fit with the traditional tools across different media, you’ll come to understand the used in the area. Your challenge as a young manager is to processes and challenges of distributing digital media understand the role of traditional marketing while keeping a products. Interaction with guest speakers will give you an clear view of how the new trends can be maximized in both opportunity to address the issues from both the strategic traditional and younger companies. You will learn about new and operational perspectives. digital marketing tools and how to deploy them and measure their effects in different types of companies. Big Data Analytics How can Apple be so successful executing its product management? How do you face a change in your distribution BUILDING AN ONLINE BUSINESS channel? How do telecommunication companies interact What are the real challenges that a company faces when with their partners? This course has been designed to help trying to “go online”? What are the legal, technological and you understand how companies create and execute strategies organizational implications of such a strategy? Taught from to establish and improve complex distribution networks a practical perspective, you will follow an online business around technology. initiative in its different aspects. You will be able to directly The course will focus on the transformation of the distribution translate this experience, which will cover a range of issues environment that is moving the industry to a online-offline from technology needs and options to payment systems, mix that will likely change how the entire structure of the into real-life projects in both big and small companies. industry is organized. *
* Only taught in Spanish
¿POR QUÉ ESTUDIAR ESTA ESPECIALIZACIÓN? Esta especialización responde a la necesidad actual de tener controllers financieros capaces de gestionar procesos de reporting para directores financieros, que implementan soluciones de contabilidad financieras y de gestión innovadoras.
Intakes Sept Feb
SPECIALIZATION Financial Management & Control
English Spanish
¿CUÁLES SON LAS PRINCIPALES EMPRESAS QUE CONTRATAN A NUESTROS ALUMNOS DE FINANCIAL MANAGEMENT & CONTROL? Master in Management / 35
¿QUÉ APRENDERÁS?
A comprender los principios fundamentales A aplicar técnicas analíticas y cuantitativas para y teoría de todas las ramas de la contabilidad poder analizar estados financieros dentro del como contabilidad general y contabilidad de contexto de evaluación de riesgos y evaluación costes de empresas A adquirir conocimientos sobre las normas pro- A identificar asuntos éticos y alternativas de deci- fesionales relevantes y marco regulador para sión incorporando los códigos de conducta pro- resolver cuestiones financieras de reporting en fesionales y de responsabilidad social apropiados multinacionales A aprender a aplicar los métodos cuantitativos y A reconocer y evaluar posibles áreas de cues- cualitativos para analizar y formular decisiones tiones legales en el entorno de los negocios y financieras para organizaciones con y sin ánimo demostrar conocimiento de las normas legales de lucro en el análisis de riesgos A adquirir un amplio conocimiento de los proce- sos de auditoría y de las técnicas necesarias
Allianz, Ernst & Young, Deloitte, KPMG, PWC, GE. ESPECIALIDAD: FINANCIAL MANAGEMENT & CONTROL ASIGNATURAS
ANÁLISIS DE ESTADOS FINANCIEROS CONTROL DE GESTIÓN Adquisición por parte del alumno de un conocimiento La mejor estrategia puede hacer fracasar una del proceso contable de las empresas que le permita organización sino es trasladada de concepto a poder analizar los estados financieros (Balance, Cuenta realidad, de visión a acción. La implementación de la de Resultados, Estado de Cambios en el Patrimonio estrategia es tan relevante como su propia formulación Neto y el Estado de Flujo de Tesorería) y convertir los y facilita al mismo tiempo las condiciones necesarias datos en información y éstos en conocimiento. para el cambio estratégico, en un proceso continuo de interrelación entre estrategia y ejecución. Este es un curso de implementación estratégica, y aborda los sistemas de gestión y herramientas que se FINANZAS CORPORATIVAS AVANZADAS utilizan para planificar y controlar el desempeño de Se estudiará la influencia del endeudamiento en los una empresa. En concreto se analizan los siguientes beneficios, la rentabilidad y el valor de la inversión que los temas: el sistema de planificación estratégica y accionistas hacen en la empresa, lo que significa analizar presupuestaria, el sistema de descentralización y la cuáles son las alternativas de financiación de la empresa, planificación organizacional, sistemas de evaluación cual la relación coste/riesgo de cada una de ellas y como de los centros de responsabilidad, las unidades de elegir en cada caso la más adecuada. Se analizará en negocio, los precios de transferencia y el sistema de detalle como emiten deuda las empresas, como comparar información y control. un leasing con un crédito, cuales son las características de En definitiva son las personas las que consiguen las obligaciones convertibles y las acciones preferentes y el éxito o fracaso de las organizaciones, y control como se realizan las ampliaciones de capital. de gestión, en su doble vertiente de sistema de Posteriormente, una vez conocido el método por el que planificación y control, actúa como mecanismo se obtienen recursos de los bancos y de los accionistas inductor del comportamiento de las personas, y como se invierten con criterios de rentabilidad, se creando las condiciones, las estructuras y las tratará de valorar negocios como un todo, analizando actitudes necesarias para el desarrollo y viabilidad de la rentabilidad de sus activos y la viabilidad de su una empresa bajo los principios de la responsabilidad financiación. social corporativa. Master in Management / 37
RISK MANAGEMENT AUDITORÍA El objetivo de este curso es analizar los fundamentos de la La asignatura revisa y evalúa la contribución de la gestión de riesgos financieros así como diferentes estrategias auditoria a la protección del ahorro nacional invertido de cobertura que se pueden llevar a la práctica en los mercados en las empresas y el adecuado funcionamiento de los de activos derivados. mercados, a través de los juicios emitidos sobre la Adicionalmente, este curso ofrecerá ejemplos de otras fiabilidad de la información que los administradores posibles aplicaciones de estos activos como, por ejemplo, aportan al público como explicación de su gestión. especulación en los mercados y diseño de estrategias de Se analizará la formación requerida al auditor, el arbitraje para obtener beneficios sin riesgo a partir de la proceso de auditoría, los procedimientos aplicables identificación de oportunidades de arbitraje. y los parámetros para concluir sobre la adecuación y suficiencia de la evidencia, así como, de sus formas de documentación. DERECHO DE LA EMPRESA En concreto, el objetivo de este programa es que Combinación de explicaciones teóricas y realización de el alumno conozca y pueda trabajar, a nivel de un ejaercicios prácticos sobre diferentes aspectos del Derecho auditor junior. empresarial y de la regulación de la actividad empresarial en el mercado.
GOBIERNO CORPORATIVO DERECHO FINANCIERO Y TRIBUTARIO El Gobierno Corporativo abarca las relaciones entre la Análisis de la importancia de la Planificación dirección de una empresa, su consejo de administración, Fiscal para la empresa, con especial incidencia sus accionistas y otras partes interesadas tales como en la Fiscalidad Internacional y en los Grupos reguladores, trabajadores, etc. El objetivo del curso es Multinacionales. Aspectos fundamentales de la abordar los fundamentos del Gobierno Corporativo desde estrategia fiscal, así como del análisis de costes y distintos ángulos -el consejo de administración y los control de riesgos, utilizando diversos casos reales distintos comités que lo componen, la alta dirección, los de especial trascendencia en el mundo empresarial. accionistas e inversores, los medios de comunicación, los Conocimiento de los aspectos fundamentales de la reguladores y otras partes interesadas. Fiscalidad Corporativa, con especial énfasis en el Impuesto sobre Sociedades. Aspectos prácticos y esenciales de los demás tributos relacionados con ANALISIS FORENSE DE ESTADOS FIANCIEROS la empresa (IVA, IAE, IRPF, Fiscalidad Internacional) El alumno aprenderá, entre otras cosas, de qué forma Aprendizaje del funcionamiento de los principales se esconde deuda fuera de un balance, cómo alterar las Impuestos, “transfer pricing”, estructuras partidas de ingresos y costes (y por tanto, los beneficios) internacionales, con soluciones de diversos casos y cómo defenderse de estos abusos mediante la práctica prácticos. del análisis forense. El curso dará una especial relevancia a la responsabilidad social corporativa, mediante el estudio de técnicas de buen gobierno que no han prevenido la formación de un escándalo contable. También se incidirá VALORACIÓN CORPORATIVA en las consecuencias económicas y personales derivadas Introducir a los alumnos en las decisiones financieras de la falta de ética en la configuración de los parámetros a largo plazo que afectan el apalancamiento y la contables. La mención a las NIC será continua, para que estructura óptima de financiación. el alumno tenga una sólida formación que le permita Análisis de los medios de financiación a medio y interpretar la búsqueda del legislador por limitar, mediante largo plazo: deuda, ampliación de capital, leasing, las NIC, futuros escándalos y abusos contables. Como obligaciones convertibles. objetivo fundamental del curso, se planteará de una forma La política de dividendos. constante la relación entre las alteraciones contables y el VALOR de una empresa. Así, el alumno tendrá una visión Valoración de empresas. continua del impacto tangible, en términos económicos, Operaciones complejas: compras apalancadas de las alteraciones contables. Mim Dual Degrees
For the February intake only, IE offers you the flexibility to customize your education based on your specific interests and career aspirations through a dual degree program. With top postgraduate programs across several disciplines, dual degrees at IE go beyond and prepare you to become leaders who can bring about needed CHANGE from big-picture-perspectives and being the most effective contributors in their chosen professions.
By combining the highly demanded art of general management with your passion in a specific field, you are proactively positioning yourself to stand on the threshold of two worlds, acquiring a broader skill set to solve some of the most complex issues of the 21th century workplace.
Hold two degrees and the versatile skill set attached to them, and demonstrate a capacity for multiple lines of thinking, problem solving, and framing that will help you to have a measurable impact on your ability to make a contribution in your future profession – you will be able to better understand your clients and your company, as well as your function within.
The internal dual degrees offered are : 1. Dual Degree Master in Management + Master in Finance 2. Dual Degree Master in Management + Master in Market Research & Consumer Behavior 3. Dual Degree Master in Management + Master of Laws (LLM) 4. Dual Degree Master in Management + Master in International Relations 5. Dual Degree Master in Management + Master in Corporate Communication 6. Dual Degree Master in Management + Master in Business Analytics and Big Data Master in Management / 39 Optional period
Beyond Borders Experience (BBE) After the three mandatory periods of courses, students have the opportunity to take part in the optional Beyond Borders Experience (BBE), which complements the academic course of study at IE. Students have various options that allow them to further their academic knowledge and study abroad in a foreign country.
BBE has two options : Dual Specialization and International Exchange
• Dual Specialization:
The Dual Specialization provides a unique opportunity for students to pursue furtherknowledge and permitting them to add extra value to their CV in only 18 months. Students enrolled in the September intake may apply for a dual specialization to complement their MIM degree. Those who choose this option will join the February intake and have the option of choosing from among their specializations. For the February intake, the students join in the September intake for the dual specialization. Please note that Digital Business is not available for BBE for the September intake. If a student is interested in doing Digital Business plus another specialization, they will need to request a Change of Specialization and change into Digital Business for the first specialization before December 9th.
• International Exchange:
IE Business School maintains agreements with top universities and business schools around the globe. Students may decide to attend elective courses in one of these institutions as a part of BBE. While on the exchange students build new business networks International Exchange Partners, experience a new culture and new ways of thinking, about business, and strengthen their multicultural understanding. Master in Management / 41
INTERNSHIP VENTURE LAB During and after the Master in Management Venture Lab is a project at IE Business School which program, students can opt to complete an provides entrepreneurs with an opportunity to internship as an additional feature of their IE come up with an innovative idea for a new business, Experience. Every year approximately 30% of MIM connect with students from all IE programs to form students choose to do an internship through IE and a business team, create and refine a business plan the average internship length is 6 months. Past with the guidance of an experienced member of the recruiters for MIM internships include companies IE community, and finally, have the opportunity to from diverse sectors and industries such as L’Oréal, pitch their idea in front of investors at Venture Day. BMW, Indra, BBVA, PSA Peugeot Citroën, Procter Selected teams work together with a tutor chosen & Gamble, Adidas, AXA, LVMH Group, Heineken, from among the IE Mentor Team, who serves as a Novartis AG, Kiko Cosmetics and Bankinter. mentor and sounding board for the team. Teams The internship is not considered an employment present again, and finalists are invited to present contract with the Company, but rather a ‘training at Venture Days, in front of a diverse group of fellowship’, which is carried out by means of an investors. agreement between the company and the student. The School’s International Entrepreneurship & However, it should be noted that this training Innovation Center serves as a hub for all activities period is an opportunity for the company to assess related to the field, both academic and corporate. potential candidates for eventual recruitment. Some past MIM startups: MOTIQUE, FLATTER, For non-Europeans, IE can extend the student VISA MY WEB´ART, WISHPICKER for 6 months to include an internship. The IMC track offers internships with McCann (3 months usually and can be extended) – worldwide depending on your preference of location. International Exchange Program
The Master in Management maintains exchange agreements with prestigious universities and business schools around the globe. During