IGN GamerMetrics 2007 Half-Year Preview Halo 3, Madden NFL 08 and Grand Theft Auto IV to Take 30% of New Videogame Releases in the Second Half of ’07 Issue No. 27 July 9, 2007 Table of Contents Executive Summary.............................................page 3 Surviving “The Big Three”................................ pages 4-5 Sure Things, Sleepers, & Disappointments..............page 6 2H07 Title Forecast (top 10 cross platform). ...... pages 7-8 2H07 Platform Forecast. ................................ pages 9-10 2H07 Publisher Forecast. ..............................pages 10-11 2H07 Genre Forecast. ..................................pages 12-13 2H07 Title Forecast (by Tier).........................pages 14-19 2H07 Title Forecast (by Platform). .................pages 20-26 2H07 Title Forecast (by Genre)......................pages 27-34 2H07 Title Forecast (by Publisher). ................pages 35-48 Notes...............................................................page 49 About IGN GamerMetrics....................................page 49 About IGN Entertainment ...................................page 50 contact:
[email protected] confidential 2 Introduction Coinciding with this week's E3 Business and Media Summit in Santa Monica, we are pleased to announce the "IGN GamerMetrics 2007 Half-Year Preview," a comprehensive guide to the titles, platforms, publishers, and genres that are expected to have a significant impact on the U.S. videogame market during the second half of the year. Leveraging IGN GamerMetrics’ proprietary Mindshare metric, the report measures gamers’ awareness and purchase intent for over 300 videogame software releases during the next six months. Awareness data is based on the traffic patterns of the millions of monthly visitors to IGN.com, while purchase intent data is based on the activity of over 600,000 Club IGN users who regularly update their Wishlists, Email Alerts lists, and Collection lists.