Sensor Tower's Q3 2020 Store Intelligence Data Digest

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Global app downloads reached 36.4 billion in U.S. mobile game spending reached a record $6 3Q20, an increase of 22.8 percent year-over-year. billion in 2Q20, and followed up with another App Store installs grew 2.5 percent to 8.2 billion, $5.8 billion in Q3. This strong growth seen amid while Google Play grew 30.3 percent to 28.2 billion. COVID-19 was present across top game genres.

Remote learning apps have become more The return of sports helped Sports category apps important than ever amid COVID-19. bounce back from a slow second quarter. U.S. Education app downloads in August and Downloads for many top sports apps approached September reached 90 percent of their March peak. near pre-COVID-19 levels in 3Q20.

The Q3 2020 Store Intelligence Data Digest offers analysis on the latest mobile trends:

Top Charts for the Quarter Stories of the Quarter

5. Market Overview: 36. Top Categories: 44. U.S. Mobile Gaming is Booming: Worldwide year-over-year download A look at year-over-year growth for the Mobile games across top genres have growth for the App Store and Google Play top categories on both app stores achieved record revenue totals in the U.S. 6. Top Apps: 39. Top Countries: 50. Rise of Remote Learning: Top non-game apps globally, in the U.S., The countries that had the most installs A look at the impact of the new school and in Europe in the quarter and a look at year-over- year during COVID-19 16. Top Games: year growth 54. Sports Return to Action: Top mobile games by downloads across A study of how Sports apps have bounced the App Store and Google Play back in the U.S. and Europe 26. Top Publishers: Top publishers of mobile apps and games worldwide, in the U.S., and in Europe

3 © 2020 Sensor Tower Inc. - All Rights Reserved About This Data: Methodology Could your business benefit from Sensor Tower’s Mobile Insights team compiled the download estimates provided in this report using the Sensor Tower Store Intelligence platform. access to Store Intelligence insights and the highly accurate data used to ● Figures cited in this report reflect App Store and Google Play build this report? See the fastest download estimates for January 1, 2015 through September 30, 2020. ● Download estimates presented are on a per-user basis, meaning that growing apps and publishers by only one download per Apple or Google account is counted towards downloads or revenue. the total. ● Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not REQUEST DEMO counted towards the total. ● Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third-party Android stores.

Worldwide App Store and Worldwide App Store Worldwide Google Play Google Play Downloads Downloads Downloads 40B +22.8% 40B 40B 35B 35B 35B +30.3% 30B 30B 30B 25B 25B 25B 20B 20B 20B 36.4B 15B 29.6B 15B 15B 28.2B +2.5% 10B 10B 10B 21.6B

5B 5B 8.0B 8.2B 5B 0 0 0 Q3 2019 Q3 2020 Q3 2019 Q3 2020 Q3 2019 Q3 2020 36.4 Billion 8.2 Billion 28.2 Billion App Store + Google Play Downloads App Store Downloads Google Play Downloads

App Store Google Play TikTok regained the top spot for global TikTok . downloads in Q3 2020 despite being banned Facebook . in India during the quarter. After surpassing Zoom . 300M downloads in both Q1 and Q2 2020, its WhatsApp . Instagram . installs dipped under 200M in Q3. Google Meet . Snack Video . Snack Video, Kuaishou’s short video app, Messenger . took advantage of TikTok’s absence in India. Telegram . It was the only app to reach the top 10 for the Snapchat . first time in Q3 2020, and more than 80 percent Likee . of its downloads in the quarter were from India. Spotify . Netflix . Pinterest . Note Regarding Download Estimates Microsof Teams . Our estimates include worldwide downloads for iPhone, YouTube . iPad, and Google Play for Jul. 1 through Sep. 30, 2020. Apple MX TakaTak . apps and Google pre-installed apps are excluded. We report Amazon . unique installs only. Android estimates do not include third- party stores. Figures represent aggregate installs of all app Twitter . versions, ex: Facebook and Facebook Lite. PicsArt .

0 20M 40M 60M 80M 100M 120M 140M 160M 180M 200M

iPhone iPad Some prominent Business apps returned to TikTok . the top 20 in Q3 2020, including Zoom, Zoom . Microsoft Teams, and Google Meet. App Store YouTube . downloads for all three of these apps peaked in Instagram . WhatsApp . Q2 2020 as many business shifted to remote Facebook . work during COVID-19. Messenger . Gmail . Meanwhile, the return of Google Maps to the Google Maps . top 10 reflects how some countries have Netflix . started to reopen. After its lowest quarter since Taobao . 2016 in Q2 2020, Google Maps bounced back to Google Chrome . No. 9 in Q3. PinDuoDuo . Microsof Teams . Note Regarding Download Estimates Spotify . Our estimates include worldwide daily download totals for Google . iPhone and iPad for Jul. 1 through Sep. 30, 2020. Apple apps Google Meet . are excluded. We report unique installs only (one download Pinterest . per user). Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. Telegram . Snapchat .

0 10M 20M 30M 40M 50M 60M

While TikTok held the top spot on Google Play TikTok . in Q3 2020, its absence from India left a huge Facebook . void for competing short video apps to fill. Zoom . Snack Video led the way at No. 4 and was joined Snack Video . Google Meet . by new launches MX TakaTak (No. 12), Josh (No. WhatsApp . 13), and Moj (No. 14). Instagram . Messenger . WhatsApp fell down the rankings in three Telegram . consecutive quarters, dropping from No. 1 in Snapchat . Q4 2019 to No. 6 in Q3 2020. Facebook still had Likee . four of the top 10 apps, with Facebook, MX TakaTak . Instagram, and Messenger joining WhatsApp. Josh . Moj . Note Regarding Download Estimates WhatsApp Business . Our estimates include worldwide daily download totals for InShot . Google Play for Jul. 1 through Sep. 30, 2020. We report unique Spotify . installs only (one download per User). Google preinstalled apps Pinterest . are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all Google Classroom . app versions, ex: Facebook and Facebook Lite. Amazon .

0 20M 40M 60M 80M 100M 120M 140M

App Store Google Play Zoom was the top app by U.S. downloads for Zoom . the second consecutive quarter. Its 66 million TikTok . downloads during the past two quarters was YouTube . well ahead of TikTok, the No. 2 app in the U.S. at Messenger . Facebook . around 42 million. Cash App . Instagram . The subscription video on demand (SVOD) Netflix . space remained competitive in the U.S. Netflix Disney+ . (No. 8), Disney+ (9), and Hulu (20) each Google Meet . surpassed 6.5 million U.S. downloads in 3Q20. Gmail . Microsof Teams . Snapchat . WhatsApp . Note Regarding Download Estimates Amazon . Our estimates include worldwide downloads for iPhone, DoorDash . iPad, and Google Play for Jul. 1 through Sep. 30, 2020. Apple Spotify . apps and Google pre-installed apps are excluded. We report Discord . unique installs only. Android estimates do not include third- party stores. Figures represent aggregate installs of all app Pinterest . versions, ex: Facebook and Facebook Lite. Hulu .

0 5M 10M 15M 20M 25M 30M

iPhone iPad Google had a particularly strong quarter in Q3 Zoom . 2020 with six of the top 20 apps. Gmail, TikTok . Google, and Google Chrome each reached new YouTube . highs for their U.S. App Store downloads, and Gmail . Facebook . Google Meet had its second best quarter to date. Messenger . Netflix . Discord reached the top 20 for the first time Instagram . off of more than 100 percent growth Y/Y in Q3 Cash App . 2020. Download growth took off over the past Google . three quarters as Discord provided a way to stay Google Maps . connected during COVID-19. Google Chrome . Disney+ . Google Meet . Note Regarding Download Estimates Amazon . Our estimates include worldwide daily download totals for Microsof Teams . iPhone and iPad for Jul. 1 through Sep. 30, 2020. Apple apps Spotify . are excluded. We report unique installs only (one download Snapchat . per user). Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. Pinterest . Discord .

0 2M 4M 6M 8M 10M 12M 14M 16M 18M 20M

Square’s Cash App continued to rise the Zoom . charts in the U.S. It ranked No. 3 in Q3 2020, up TikTok . from No. 5 in Q2 and No. 11 in Q1. The app has Cash App . added new functionality over the years, Messenger . Instagram . including a debit card, Bitcoin, and fractional WhatsApp . shares investing. Google Meet . Facebook . Peacock TV debuted at No. 19 on Google Play Disney+ . in the U.S. Its 2.2 million downloads since Snapchat . launching on July 15, 2020, ranked just ahead of Likee . Netflix in that period (2.1 million downloads). DoorDash . Netflix . Microsof Teams . Note Regarding Download Estimates PayPal . Our estimates include worldwide daily download totals for Discord . Google Play for Jul. 1 through Sep. 30, 2020. We report unique Walmart . installs only (one download per User). Google preinstalled apps Tubi . are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all Peacock TV . app versions, ex: Facebook and Facebook Lite. Hulu .

0 1M 2M 3M 4M 5M 6M 7M 8M

App Store Google Play TikTok, WhatsApp, and Instagram each moved TikTok . up one spot from Q2 2020 as Zoom fell from WhatsApp . the top spot. Zoom still ranked among the top Instagram . five apps in Europe in Q3 2020. Telegram . Zoom . Spotify . NHS COVID-19, the COVID-19 contact tracing Facebook . app for England and Wales, surpassed 12 Messenger . million downloads in September 2020. This Reface . was enough to rank as the No. 12 app in all of Snapchat . Europe in Q3 2020, and only the game Among Us QR & Barcode Reader . had more European downloads in September. NHS COVID-19 . Pinterest . Netflix . Note Regarding Download Estimates Microsof Teams . Our estimates include worldwide downloads for iPhone, SHEIN . iPad, and Google Play for Jul. 1 through Sep. 30, 2020. Apple Likee . apps and Google pre-installed apps are excluded. We report Google Maps . unique installs only. Android estimates do not include third- party stores. Figures represent aggregate installs of all app Shazam . versions, ex: Facebook and Facebook Lite. YouTube .

0 5M 10M 15M 20M 25M 30M 35M 40M

iPhone iPad WhatsApp was the top App Store app in WhatsApp . Europe in Q3 2020. Its 12.4 million downloads TikTok . was its best quarter in the region in two years. Instagram . Google Maps . YouTube . Google Maps bounced back after a slower NHS COVID-19 . quarter during COVID-19 in Q2 2020. After its Spotify . downloads dipped below 5 million in Q2 2020 Facebook . for the first time since Q2 2016, its 8.7 million Zoom . downloads in Q3 2020 nearly matched its high Messenger . from a year prior. Telegram . Microsof Teams . Gmail . Netflix . Note Regarding Download Estimates Pinterest . Our estimates include worldwide daily download totals for Reface . iPhone and iPad for Jul. 1 through Sep. 30, 2020. Apple apps Snapchat . are excluded. We report unique installs only (one download SHEIN . per user). Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. Google Chrome . Google .

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TikTok was the top downloaded app on TikTok . Google Play in Europe. Its 25 million installs WhatsApp . was well ahead of the WhatsApp at No. 2. QR & Barcode Reader . Instagram . Telegram . Spotify had a huge quarter, jumping 12 spots Zoom . from No. 19 in Q2 2020 to No. 7 in Q3. Its 35 Spotify . percent Q/Q growth propelled it past 9.5 million Reface . downloads in Q3, the first time it had surpassed Likee . 8 million downloads in a quarter in more than Facebook . six years. Snapchat . Messenger . Pinterest . QR & Barcode Scanner . Note Regarding Download Estimates SHEIN . Our estimates include worldwide daily download totals for Wish . Google Play for Jul. 1 through Sep. 30, 2020. We report unique AliExpress . installs only (one download per User). Google preinstalled apps Shazam . are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all Netflix . app versions, ex: Facebook and Facebook Lite. NHS COVID-19 .

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App Store Google Play Among Us by Inner Sloth was the only game Among Us . to reach 100 million downloads in Q3 2020. My Talking Tom Friends . Originally released in 2018, Among Us gained Scribble Rider . popularity after spreading through the Subway Surfers . Garena Free Fire . influencer sphere across YouTube and Twitch. Cube Surfer . Stack Colors . My Talking Tom Friends by Outfit7 was the Tie Dye . No. 2 game by worldwide downloads. Its more Ludo King . than 68 million downloads in the quarter was a PUBG Mobile . new high for an Outfit7 game, breaking the Tiles Hop . previous record set by My Talking Tom 2 in 4Q18. Roblox . Homescapes . Brain Wash . Note Regarding Download Estimates Magic Tiles 3 . Our estimates include worldwide downloads for iPhone, Join Clash 3D . iPad, and Google Play for Jul. 1 through Sep. 30, 2020. Apple Gardenscapes . apps and Google pre-installed apps are excluded. We report Puppy Town . unique installs only. Android estimates do not include third- party stores. Figures represent aggregate installs of all app Tangle Master 3D . versions, ex: Facebook and Facebook Lite. Candy Crush .

0 20M 40M 60M 80M 100M 120M

iPhone iPad Two Voodoo titles joined Among Us as the top Among Us . three games on the App Store in the quarter. Cube Surfer . Voodoo, the hyper-casual games publisher Scribble Rider . based in France, achieved more than 34 millions Subway Surfers . PUBG Mobile . downloads combined from Cube Surfer and Tie Dye . Scribbler Rider. Tangle Master 3D . Homescapes . Subway Surfers from Sybo Games saw its App Roblox . Store downloads nearly double Q/Q in Q3 Magic Tiles 3 . 2020. It reached about 16 million downloads in Call of Duty: Mobile . the quarter, beating the previous high of 15.2 Color Roll 3D . million downloads in Q1 2013. Doctor Care . 100 Scenes of Jiangnan . Note Regarding Download Estimates Brain Wash . Our estimates include worldwide daily download totals for Beat Blade . iPhone and iPad for Jul. 1 through Sep. 30, 2020. Apple apps Arena of Valor . are excluded. We report unique installs only (one download Gardenscapes . per user). Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. Tile Master . Brawl Stars .

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While Among Us was also the top game Among Us . globally on Google Play, the gap between it My Talking Tom Friends . and the No. 2 game was much smaller than on Garena Free Fire . the App Store. My Talking Tom Friends and Scribble Rider . Subway Surfers . Garena Free Fire rounded out the top three. Stack Colors . Ludo King . Voodoo had three of the top 10 games on Cube Surfer . Google Play. These included Scribble Rider Tiles Hop . (No. 4), Stack Colors (6), and Cube Surfer (8). Tie Dye . Puppy Town . Hunter Assassin . Roblox . Homescapes . Note Regarding Download Estimates Join Clash 3D . Our estimates include worldwide daily download totals for Brain Wash . Google Play for Jul. 1 through Sep. 30, 2020. We report unique Bubble Shooter . installs only (one download per User). Google preinstalled apps Candy Crush . are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all PUBG Mobile . app versions, ex: Facebook and Facebook Lite. Gardenscapes .

0 10M 20M 30M 40M 50M 60M 70M

App Store Google Play Among Us had the best quarter for any game Among Us . in the U.S. since Call of Duty: Mobile’s huge Q4 Tie Dye . 2019 following its launch. The 24 million Scribble Rider . downloads Among Us achieved was more than Subway Surfers . Cube Surfer . 3x the total from any other game in the quarter. Roblox . Color Roll 3D . Six seasons following its launch in 2014, Tangle Master 3D . Electronic Arts replaced Madden NFL Mobile Fruit Clinic . with a new app for the 2020-21 season. Its Doctor Care . more than four million U.S. downloads were Beat Blade . better than any previous Q3 for the franchise. Brain Wash . Pull Him Out . Call of Duty: Mobile . Note Regarding Download Estimates Madden NFL . Our estimates include worldwide downloads for iPhone, Magic Tiles 3 . iPad, and Google Play for Jul. 1 through Sep. 30, 2020. Apple Pocket Sniper . apps and Google pre-installed apps are excluded. We report Match 3D . unique installs only. Android estimates do not include third- party stores. Figures represent aggregate installs of all app Stack Colors . versions, ex: Facebook and Facebook Lite. Braindom .

0 5M 10M 15M 20M 25M 30M

iPhone iPad Among Us finished more than 10 million Among Us . downloads above the No. 2 game on the U.S. Subway Surfers . App Store. It also benefitted from a resurgence Tie Dye . in iPad installs following COVID-19, with the iPad Cube Surfer . Color Roll 3D . contributing more than 2.5 million downloads. Scribble Rider . Roblox . Only two of the top 10 games in Q2 2020 Beat Blade . returned in Q3: Roblox and Tangle Master 3D. Doctor Care . While Roblox saw its downloads decrease Tangle Master 3D . slightly Q/Q, the popular sandbox game was Fruit Clinic . able to maintain most of its gains achieved Call of Duty: Mobile . following the spread of COVID-19. Pocket Sniper . Magic Tiles 3 . Note Regarding Download Estimates Madden NFL . Our estimates include worldwide daily download totals for Brain Wash . iPhone and iPad for Jul. 1 through Sep. 30, 2020. Apple apps Oﬀice Life 3D . are excluded. We report unique installs only (one download Stairway to Heaven . per user). Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. Braindom . Riddle Master .

0 2M 4M 6M 8M 10M 12M 14M 16M 18M

Among Us was the first game to surpass 8 Among Us . million U.S. downloads on Google Play since Scribble Rider . Hello Stars last reached that total in Q3 2018. Tie Dye . Among Us had even more downloads than Call Roblox . Pull Him Out . of Duty: Mobile’s 7 million in Q4 2019. Stack Colors . Cube Surfer . Hyper-casual games were common among the My Talking Tom Friends . top 20, including four games from Voodoo Fruit Clinic . and three games from AppLovin’s Lion Tangle Master 3D . Studios. Seven of the top 10 games were hyper- Brain Wash . casual, with Among Us, Roblox, and My Talking Subway Surfers . Tom Friends as the exceptions. Tiles Hop . Clue Hunter . Note Regarding Download Estimates Match 3D . Our estimates include worldwide daily download totals for Doctor Care . Google Play for Jul. 1 through Sep. 30, 2020. We report unique Puppy Town . installs only (one download per User). Google preinstalled apps Gacha Club . are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all Good Slice . app versions, ex: Facebook and Facebook Lite. Rescue Machine .

0 1M 2M 3M 4M 5M 6M 7M 8M 9M

App Store Google Play Cube Surfer from Voodoo was the top game in Cube Surfer . Europe in Q3 2020. Scribble Rider, Stack Colors, Among Us . and Spiral Roll were other Voodoo titles among Tie Dye . the top 20. Subway Surfers . Brawl Stars . Scribble Rider . Brawl Stars was the No. 5 game in Europe in Stack Colors . back-to-back quarters. Nearly half of its Brain Wash . downloads to date have been from Europe. Its Roblox . largest markets outside of Europe included My Talking Tom Friends . Brazil, the U.S., and South Korea. Homescapes . Tiles Hop . Tangle Master 3D . Magic Tiles 3 . Note Regarding Download Estimates Beat Blade . Our estimates include worldwide downloads for iPhone, Spiral Roll . iPad, and Google Play for Jul. 1 through Sep. 30, 2020. Apple Fishdom . apps and Google pre-installed apps are excluded. We report Brain Test 2 . unique installs only. Android estimates do not include third- party stores. Figures represent aggregate installs of all app PUBG Mobile . versions, ex: Facebook and Facebook Lite. Join Clash 3D .

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iPhone iPad Subway Surfers’ downloads increased 112 Among Us . percent Q/Q and it ranked No. 3 in Europe on Cube Surfer . the App Store in Q3 2020. It had been outside Subway Surfers . the top 20 for the previous five quarters. Tie Dye . Scribble Rider . Tangle Master 3D . State of Survival, a 4X strategy game from Roblox . FunPlus, ranked in the top 20 for the first time Homescapes . in Q3 2020. It was the No. 2 strategy game in the Beat Blade . quarter behind Brawl Stars. Brawl Stars . Magic Tiles 3 . Braindom . Doctor Care . Brain Wash . Note Regarding Download Estimates PUBG Mobile . Our estimates include worldwide daily download totals for Good Slice . iPhone and iPad for Jul. 1 through Sep. 30, 2020. Apple apps Color Roll 3D . are excluded. We report unique installs only (one download Pokémon GO . per user). Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. State of Survival . Gardenscapes .

0 1M 2M 3M 4M 5M 6M

Cube Surfer from Voodoo was the top game in Cube Surfer . Europe on Google Play. 27 percent of its Among Us . European downloads came from Russia, with Tie Dye . France and Turkey contributing about 10 Stack Colors . Brawl Stars . percent apiece. My Talking Tom Friends . Scribble Rider . Brawl Stars and Roblox were the only games Subway Surfers . among the top 10 on Google Play in both Q2 Brain Wash . and Q3 2020. Three of the top five games in Q2 Roblox . 2020 were outside the top 20 in Q3, including Tiles Hop . the Save The Girl (No. 1 in Q2), Gardenscapes (2), Homescapes . and PUBG Mobile (4). Spiral Roll . Tangle Master 3D . Note Regarding Download Estimates Fishdom . Our estimates include worldwide daily download totals for Brain Test 2 . Google Play for Jul. 1 through Sep. 30, 2020. We report unique Join Clash 3D . installs only (one download per User). Google preinstalled apps Magic Tiles 3 . are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all Clue Hunter . app versions, ex: Facebook and Facebook Lite. Tile Master .

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App Store Google Play After becoming the first publisher to surpass Google . 1 billion downloads in a quarter in Q2 2020, Facebook . Google followed it up with its second best Voodoo . quarter in Q3 at approximately 850 million ByteDance . AppLovin . downloads. Facebook and Voodoo rounded out Outfit7 Limited . the top 3 publishers for the quarter. Crazy Labs . Microsof . Voodoo also had its best quarter to date with InShot . more than 500 million downloads. It passed Say Games . ByteDance to rank in the top 3 in Q3 2020. Tencent . BabyBus . Playgendary . Miniclip . Note Regarding Download Estimates Amazon . Our estimates include worldwide downloads for iPhone, iPad, Kuaishou . and Google Play for Jul. 1 through Sep. 30, 2020. Abishkking . Apple apps and Google pre-installed apps are excluded. Zoom . We report unique installs only. Android estimates do not include third-party stores. Azur Interactive . Good Job Games .

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iPhone iPad Google, Tencent, and Facebook held their Google . positions as the top three publishers. The only Tencent . change in order among the top five was Voodoo Facebook . and ByteDance switching spots at No. 4 and 5, Voodoo . ByteDance . respectively. Microsof . Alibaba Group . The bulk of Facebook’s downloads came from AppLovin . a few apps, while Google and Tencent Amazon . provided a variety of offerings. Google had 14 Crazy Labs . apps with at least 5 million App Store downloads Zoom . in Q3, compared to nine from Tencent and four NetEase . from Facebook. Baidu . Rollic Games . Note Regarding Download Estimates Good Job Games . Our estimates include worldwide daily download totals for InnerSloth . iPhone and iPad for Jul. 1 through Sep. 30, 2020. Apple Say Games . apps are excluded. We report unique installs only (one Playgendary . download per User). Adobe . Supersonic Studios .

0 50M 100M 150M 200M 250M 300M

After passing Facebook for the first time on Google . Google Play in Q2 2020, Google kept the top Facebook . spot on Q3. Google’s downloads in Q3 fell 21 Voodoo . percent from its high the previous quarter. Outfit7 Limited . AppLovin . Crazy Labs . Voodoo’s downloads on Google Play grew 117 InShot . percent Y/Y in Q3 2020, climbing from 181 ByteDance . million Q3 2019 to 394 million in Q3 2020. Say Games . Approximately 77 percent of Voodoo’s installs in BabyBus . the quarter were from Google Play, compared to Microsof . 23 percent from the App Store. Miniclip . Kuaishou . Abishkking . Note Regarding Download Estimates Playgendary . Our estimates include worldwide daily download totals for Azur Interactive . Google Play for Jul. 1 through Sep. 30, 2020. We report Amanotes . unique installs only (one download per User). Google Good Job Games . preinstalled apps are excluded. Android download estimates do not include third-party stores. Zoom . Amazon .

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App Store Google Play Google, Voodoo, and Facebook were the top Google . three publishers in the U.S in Q3 2020, Voodoo . maintaining the same top three as the Facebook . previous quarter. AppLovin and Amazon AppLovin . Amazon . rounded out the top five. Microsof . Crazy Labs . Seven of the top 10 publishers by U.S. Zoom . downloads are based in the U.S. Some top InnerSloth . hyper-casual games publishers were the only Good Job Games . non-U.S. based publishers to reach the top 10, Say Games . including Voodoo, Crazy Labs, and Good Job ByteDance . Games. Rollic Games . Supersonic Studios . Note Regarding Download Estimates Playgendary . Our estimates include worldwide downloads for iPhone, iPad, Amanotes . and Google Play for Jul. 1 through Sep. 30, 2020. AT&T . Apple apps and Google pre-installed apps are excluded. Outfit7 Limited . We report unique installs only. Android estimates do not include third-party stores. PayPal . Adobe .

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iPhone iPad The top four publishers were the same as last Google . quarter, with Microsoft as the lone entrant to Voodoo . the top five in Q3 2020. Microsoft’s top app in Facebook . the quarter was Microsoft Teams, a popular Amazon . Microsof . remote work app in the U.S. AppLovin . Crazy Labs . Games publishers were again frequent among Zoom . the top 20, including Voodoo, Crazy Labs, Good Job Games . Good Job Games, Rollic Games, and Say InnerSloth . Games. Many of these publishers are based ByteDance . outside of the U.S. Rollic Games . Say Games . Supersonic Studios . Note Regarding Download Estimates Playgendary . Our estimates include worldwide daily download totals for AT&T . iPhone and iPad for Jul. 1 through Sep. 30, 2020. Apple Adobe . apps are excluded. We report unique installs only (one PayPal . download per User). Amanotes . Electronic Arts .

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AppLovin had more downloads than Google . Facebook in a quarter three out of the last Voodoo . four quarters. AppLovin’s downloads primarily AppLovin . came from its game publishers including Lion Facebook . Amazon . Studios and Machine Zone. Microsof . Crazy Labs . InnerSloth, the publisher of hit game Among Say Games . Us, reached the top 10 on Google Play in Q3 InnerSloth . 2020. Nearly all of InnerSloth’s 8.8 million Outfit7 Limited . downloads on Google Play were from Among Us. Amanotes . Zoom . Supersonic Studios . Azur Interactive . Note Regarding Download Estimates Playgendary . Our estimates include worldwide daily download totals for Good Job Games . Google Play for Jul. 1 through Sep. 30, 2020. We report ByteDance . unique installs only (one download per User). Google Rollic Games . preinstalled apps are excluded. Android download estimates do not include third-party stores. Abishkking . AT&T .

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App Store Google Play Voodoo’s downloads in Europe increased 31 Google . percent Q/Q in Q3 2019. It had close to 130 Voodoo . million installs in the quarter in Europe, nearly Facebook . as many as Google. AppLovin . Crazy Labs . Say Games . Yandex moved up from No. 18 in Q2 2020 to Microsof . No. 11 in Q3. Yandex.Maps was its top app in Q3, ByteDance . followed by Yandex Go and Yandex.Navigator. Outfit7 Limited . Playgendary . Yandex . Azur Interactive . Abishkking . Supersonic Studios . Note Regarding Download Estimates Amazon . Our estimates include worldwide downloads for iPhone, iPad, Playrix . and Google Play for Jul. 1 through Sep. 30, 2020. Amanotes . Apple apps and Google pre-installed apps are excluded. InShot . We report unique installs only. Android estimates do not include third-party stores. Good Job Games . Rollic Games .

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iPhone iPad Google and Facebook were the top two Google . publishers for back-to-back quarters. Voodoo Facebook . passed Microsoft to take the No. 3 spot in Q3. Voodoo . Microsof . AppLovin . The Department of Health & Social Care (DHS) Crazy Labs . released a new COVID-19 contact tracing app ByteDance . in August, 2020. The app had approximately 6.5 Amazon . million App Store downloads in Q3 2020. Rollic Games . Say Games . Yandex . Playgendary . Good Job Games . Supersonic Studios . Note Regarding Download Estimates Adobe . Our estimates include worldwide daily download totals for Playrix . iPhone and iPad for Jul. 1 through Sep. 30, 2020. Apple DHS . apps are excluded. We report unique installs only (one Spotify . download per User). Ubisof . Zoom .

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Voodoo was the top Google Play publisher in Voodoo . Europe for the first time in Q3 2020, Google . surpassing Google and Facebook. Russia was AppLovin . Voodoo's top European market in the quarter, Facebook . Crazy Labs . followed by Turkey and France. Say Games . Outfit7 Limited . Crazy Labs, publisher of games such as Tie Azur Interactive . Dye and Super Stylist, ranked among the top ByteDance . five for the third consecutive quarter. It had Playgendary . roughly 50 million Google Play downloads in Abishkking . Europe in Q3 2020. Microsof . Yandex . Supersonic Studios . Note Regarding Download Estimates InShot . Our estimates include worldwide daily download totals for Amanotes . Google Play for Jul. 1 through Sep. 30, 2020. We report Playrix . unique installs only (one download per User). Google Good Job Games . preinstalled apps are excluded. Android download estimates do not include third-party stores. Amazon . Miniclip .

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Q3 2019 Q3 2020 2.5B Game downloads on the App Store have fallen -4.7% off from their high of nearly 3 million from Q1 2020. China contributed to this decrease as its game installs dropped 25 percent Y/Y in Q3 2020. 2.0B The order among the top five categories remained the same as last quarter. Photo & Video and Entertainment experienced modest 1.5B growth, while Utilities saw downloads increase by 11.6 percent Y/Y. 2.44B 2.32B

1.0B

Note Regarding Download Estimates +2.2% Our estimates include worldwide daily download totals for +1.4% +11.6% -0.1% iPhone and iPad for Jul. 1 through Sep. 30, 2020. Apple 500M apps are excluded. We report unique installs only (one

602M download per User). 589M 533M 540M 530M 475M 456M 456M

0 Games Photo & Video Entertainment Utilities Shopping

+36.4% Q3 2019 Q3 2020 12B While Game downloads decreased Y/Y on the App Store, growth remained strong on Google Play at 36.4 percent. This was the category’s

10B second best quarter to date, only behind the 12.4 billion downloads in Q2 2020.

The remaining top categories also saw high 8B growth, led by Video Players & Editors with more than 50 percent Y/Y growth in Q3 2020. India contributed more than 450 million 6B 11.85B downloads in Q3 2020, up 63 percent from 280 million in Q3 2019. 8.69B 4B Note Regarding Download Estimates Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2020. We report +22.5% unique installs only (one download per User). Google 2B +30.5% +22% +53.1% preinstalled apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate 1.83B 1.56B 1.49B 1.20B 1.23B 1.19B 1.01B 778M installs of all app versions, ex: Facebook and Facebook Lite. 0 Game Tools Entertainment Social Video Players

App Store Google Play India’s rapid download growth continued in India . Q3 2020, reaching a new high of 7.8 billion across the App Store and Google Play. After its U.S. . growth slowed throughout 2019, India saw huge increases each of the past two quarters. Brazil . The only change among the top 10 countries Indonesia . was the Philippines entering the top 10 at No. 9. Its downloads increased 68 percent Y/Y to Russia . nearly 800 million in Q3 2020.

Mexico .

Turkey . Note Regarding Download Estimates

Vietnam . Our estimates include worldwide daily download totals for the App Store and Google Play for Jul. 1 through Sep. 30, 2020. Apple apps and Google pre-installed apps are excluded. We Philippines . report unique installs only (one download per User).

Japan . As Google Play is not available in China, we have excluded the country from this chart. 0 1B 2B 3B 4B 5B 6B 7B 8B

Q3 2019 Q3 2020 2.5B China’s App Store downloads fell below 2 billion for the first time since 2015 in Q3 2020. Meanwhile, the U.S. surpassed this threshold for +10.8% the third consecutive quarter. 2.0B -16.8% The U.K had its third best quarter on the App Store in Q3 2020 at 327 million downloads. Its

1.5B previous high was from Q2 when COVID-19 helped boost app downloads to 365 million.

2.20B 1.0B 2.07B 1.87B 1.83B

Note Regarding Download Estimates 500M +0.1% Our estimates include worldwide daily download totals for +8.8% iPhone and iPad for Jul. 1 through Sep. 30, 2020. Apple -2.7% apps are excluded. We report unique installs only (one 423M 424M 327M download per User). 301M 262M 255M 0

U.S. China Japan U.K. Russia

Q3 2019 Q3 2020 8B +55.1% India’s huge growth in Q3 gave it nearly 3x the downloads of the next closest country on

7B Google Play, Brazil. India was responsible for 27.2 percent of all downloads on Google Play in Q3 2020, up from 22.8 percent in Q3 2019. 6B

Indonesia continued to pull away from the 5B U.S. after passing it back in Q2. Its 1.8 billion downloads was a new high for a quarter, led by 4B 7.66B top apps like Snack Video, TikTok, and Zoom.

3B +33.1% 4.94B

2B +35.1% Note Regarding Download Estimates +2.0% Our estimates include worldwide daily download totals for +9.0% 2.66B Google Play for Jul. 1 through Sep. 30, 2020. We report 1B 2.00B 1.80B unique installs only (one download per User). Google 1.33B 1.36B 1.38B 1.06B 1.16B preinstalled apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate 0 installs of all app versions, ex: Facebook and Facebook Lite.

India Brazil Indonesia U.S. Russia

Q3 2020 Countries by Downloads 42 Stories of the Quarter © 2020 Sensor Tower Inc. - All Rights Reserved Stories of the Quarter: 1. U.S. Mobile Gaming is Booming Could your business benefit from In Q2 2020, U.S. mobile game revenue surpassed $6 billion for the first time off of 55 percent year-over-year growth. Games kept much of the growth gained during the access to Store Intelligence insights pandemic with $5.8 billion in gross revenue in Q3 2020. and the highly accurate data used to

● U.S spending in mobile games surged during COVID-19, prompting 55 percent build this report? See the fastest quarter-over-quarter revenue growth in Q2. growing apps and publishers by ● All top game genres saw strong Y/Y growth in Q3, led by Simulation (59%), Casino downloads or revenue. (51%), and Shooter (49%). ● 4X Strategy was an example of a gaming sub-genre where a variety of different titles saw a boost. The No. 10 4X Strategy game earned nearly $25 million in Q3 2020, up 78 percent from the No. 10 game in Q3 2019. REQUEST DEMO

Gross Revenue Pre-2020 Growth Trend $7B Mobile game spending in the U.S. spiked in Q2 2020 during COVID-19. It jumped from $4.5 billion in Q1 to more than $6 billion in Q2. $6B Revenue remained strong in Q3 at $5.8 billion.

$5B COVID-19 created a boost unlike what’s been seen for game revenue since 2015. If there had been the same growth in 2020 as the average $4B growth between 2015 and 2019, U.S. revenue would still be under $5 billion in Q3 2020.

$3B

$2B Note Regarding Revenue Estimates Our revenue estimates capture gross revenue, including the cut taken by Apple or Google. Our estimates include $1B U.S. revenue for iPhone, iPad, and Google Play for Jan. 1, 2015 through Sep. 30, 2020.

Q1 2015Q2 2015Q3 2015Q4 2015Q1 2016Q2 2016Q3 2016Q4 2016Q1 2017Q2 2017Q3 2017Q4 2017Q1 2018Q2 2018Q3 2018Q4 2018Q1 2019Q2 2019Q3 2019Q4 2019Q1 2020Q2 2020Q3 2020

Q3 2019 Q3 2020 Top Game (Q3 2020): All top game genres have benefitted from the $766M lift in U.S. mobile game spending. Simulation, Casino Coin Master $1.2B +51% Casino, and Shooter game genres experienced $860M Puzzle Candy Crush Saga particularly high Y/Y growth in Q3 2020. $1.1B +32%

$680M Strategy Clash of Clans Other game genres like Puzzle, Strategy, and $875M +29% RPG also experienced strong growth. The top $563M RPG DBZ Dokkan Battle $785M +40% 100 Puzzle games in the U.S. combined for more

$325M than $1.1 billion in revenue in Q3 2020, up from Simulation Roblox $516M +59% $860 million a year prior. $213M Shooter PUBG Mobile $317M +49%

$131M Lifestyle Design Home $183M +40% Note Regarding Revenue Estimates $138M Geolocation AR Pokémon GO Our revenue estimates capture gross revenue, including the $165M +19% cut taken by Apple or Google. Our estimates include U.S. $126M Sports Golf Clash revenue for iPhone, iPad, and Google Play for Jul. 1, 2019 $162M +29% through Sep. 30, 2020. Data includes top 100 games in each $105M genre in the quarter. Arcade Yahtzee with Buddies $135M +29% $0 $200M $400M $600M $800M $1.0B $1.2B Data from our new Game Taxonomy feature.

Q3 2019 Q3 2020 Top Game (Q3 2020): All top sub-genres experienced growth, led by

SlotsSlots $576M Social Casino (119 percent Y/Y), Sandbox (78 Slotomania (Casino)(Casino) $808M +40% percent), and Puzzle & Decorate (77 percent). 4X4X StrategyStrategy $440M State of Survival 4X Strategy, the second largest sub-genre, also (Strategy)(Strategy) $613M +39% saw strong growth at 39 percent. PuzzlePuzzle && DecorateDecorate $222M Homescapes (Puzzle)(Puzzle) $392M +77% Some sub-genres were dominated by a few SquadSquad RPGRPG $223M MARVEL Strike Force (RPG)(RPG) $352M +58% apps or publishers. Playrix’s top three games

ClassicClassic MatchMatch 33 $301M accounted for 67 percent of the Puzzle & Candy Crush Saga (Puzzle)(Puzzle) $323M +7% Decorate revenue in Q3 2020, while Pokémon GO

SandboxSandbox $138M Roblox alone was responsible for more than 90 percent (Simulation)(Simulation) $246M +78% of Geolocation AR game revenue. BattleBattle RoyaleRoyale $163M PUBG Mobile (Shooter)(Shooter) $200M +23% Note Regarding Revenue Estimates SocialSocial CasinoCasino $81M Coin Master Our revenue estimates capture gross revenue, including the (Casino)(Casino) $178M +119% cut taken by Apple or Google. Our estimates include U.S. GeolocationGeolocation AR AR $138M Pokémon GO revenue for iPhone, iPad, and Google Play for Jul. 1, 2019 (Geolocation AR) (Geolocation AR) $165M +19% through Sep. 30, 2020. $141M Puzzle RPG DBZ Dokkan Battle (RPG)(RPG) $162M +15% Data from our new Game Taxonomy feature. $0 $100M $200M $300M $400M $500M $600M $700M $800M $900M

No. 1 No. 5 No. 10 $90M The rise in 4X Strategy sub-genre revenue reflects how the space has become more

$80M competitive and is not just driven by one or two standout titles. While the revenue required

$70M to rank No. 1 and 5 have generally increased, the revenue needed to rank in the top 10 nearly doubled between Q1 2019 and Q3 2020. $60M

Four different 4X Strategy games have had $50M the highest U.S. revenue in a quarter in the last five quarters. This has required at least $50 $40M million in U.S. player spending each quarter.

$30M Note Regarding Revenue Estimates Our revenue estimates capture gross revenue, including the $20M cut taken by Apple or Google. Our estimates include U.S. revenue for iPhone, iPad, and Google Play for Jan. 1, 2019 through Sep. 30, 2020. $10M

$0 Data from our new Game Taxonomy feature. Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020

$250M No single 4X Strategy games has managed to claim the U.S. market. Four different games have ranked No. 1 in a quarter since Q1 2019, and seven different games have ranked among $200M the top three. State of Survival from FunPlus was the newest hit, leading the pack in Q3 2020.

In Q3 2020, the top five 4X Strategy apps each $150M had at least $39 million in U.S. spending. No games hit that threshold in Q1 2019.

$100M

Note Regarding Revenue Estimates Our revenue estimates capture gross revenue, including the cut taken by Apple or Google. Our estimates include U.S. $50M revenue for iPhone, iPad, and Google Play for Jan. 1, 2019 through Sep. 30, 2020.

Data from our new Game Taxonomy feature. $0 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020

U.S. Revenue for Top 5 Games 49 © 2020 Sensor Tower Inc. - All Rights Reserved Stories of the Quarter: 2. Rise of Remote Learning Could your business benefit from In March, remote learning apps helped U.S. educators adapt to school closures. These apps have continued to be essential at the start of the new school year, giving teachers access to Store Intelligence insights and students the ability to access virtual classrooms and communicate remotely. and the highly accurate data used to

● U.S. Education app downloads reached a new high in March 2020. Monthly totals in build this report? See the fastest August and September reached 90 percent of this March peak, suggesting remote learning growing apps and publishers by apps retained most of the gains seen earlier in the year. downloads or revenue. ● COVID-19 shook up the relatively stable landscape for remote learning apps in the U.S. in 2020. The order among top apps was reshuffled as Google Classroom, Canvas Student, and Flipgrid saw huge gains. REQUEST DEMO

70M Education app downloads reflect a seasonal Beginning of Beginning of Beginning of Schools Beginning of School Year School Year School Year Closed During School Year pattern in the U.S., with spikes at the start of the 2017 2018 2019 COVID-19 2020 school year. School closures amid COVID-19 60M upset that pattern as Education app installs reached record highs in March and April.

50M The boost from remote learning continued into the fall as some schools adopted fully 40M remote learning or hybrid systems. Downloads in August and September 2020 were up 21 percent Y/Y. 30M

20M Note Regarding Download Estimates Our estimates include downloads for iPhone, iPad, and Google Play for Jan. 1, 2019 through Jun. 30, 2020. We 10M report unique installs only. Android estimates do not include third-party stores.

Jan-17 Mar-17 May-17 Jul-17 Sep-17 Nov-17 Jan-18 Mar-18 May-18 Jul-18 Sep-18 Nov-18 Jan-19 Mar-19 May-19 Jul-19 Sep-19 Nov-19 Jan-20 Mar-20 May-20 Jul-20 Sep-20

Remind ClassDojo Google Classroom Canvas Student A look at remote learning apps in particular 20M PowerSchool Flipgrid Seesaw reveals a similar pattern to the Education category overall. Downloads for the top five apps grew by more than 3 million from 15.8M in fall 2019 to nearly 19M in spring 2020, largely 15M driven by Google Classroom.

Remote learning apps kept some of the gains in fall 2020 and Google Classroom remained the top app. Canvas Student managed to return 10M to No. 2 after being outside the top five in the spring, and Remind fell to No. 3.

Note Regarding Download Estimates Our estimates include U.S. downloads for iPhone, iPad, and 5M Google Play for Jan. 1 through Jun. 30, 2020. Data includes top 200 games each month. We report unique installs only. Android estimates do not include third-party stores.

0 Aug-Sep 2017 Aug-Sep 2018 Aug-Sep 2019 Mar-Apr 2020 Aug-Sep 2020

Google Classroom Canvas Student Remind ClassDojo Flipgrid PowerSchool 8M COVID-19 shook up the remote learning Pre During space. The order of top apps had remained COVID-19 COVID-19 unchanged in the third quarters of 2017, 2018, 7M and 2019, suggesting that the market was quite stable prior to school closures in 2020. 6M Google Classroom

Google Classroom saw a huge surge during 5M COVID-19 and has remained the top remote learning app since. Canvas Student and Canvas Student 4M Flipgrid also gained ground on the longtime top Remind apps Remind and ClassDojo.

3M ClassDojo Note Regarding Download Estimates Flipgrid 2M Our estimates include downloads for iPhone, iPad, and Google Play for Jan. 1, 2019 through Jun. 30, 2020. We PowerSchool report unique installs only. Android estimates do not 1M include third-party stores.

Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020

Quarterly U.S. Downloads 53 © 2020 Sensor Tower Inc. - All Rights Reserved Stories of the Quarter: 3. Sports Return to Action Could your business benefit from Sports returned to action in Q3 after delays and shutdowns during the spread of COVID-19. Downloads for many top sports apps returned to near pre-COVID-19 levels. access to Store Intelligence insights and the highly accurate data used to ● Sports app downloads in the U.S. were only down 9 percent year-over-year in Q3, while Europe actually saw a 13 percent increase Y/Y. While the rescheduling of build this report? See the fastest postponed seasons could be responsible for some of the downloads in Q3, the quick growing apps and publishers by bounce back is promising for the Sports app category. downloads or revenue. ● Top U.S. and U.K. Sports apps experienced huge quarterly download growth in Q3. ESPN’s U.S. downloads fully recovered, matching its total from Q3 2019.

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U.S. Europe 70M After a decline during COVID-19 in Q1 and Q2 2020, Europe’s Sports downloads grew 13 Europe +13% Y/Y percent Y/Y in Q3. Russia’s Sports app 60M downloads grew 116 percent Q/Q to 12.1 million, and France had even higher growth of 132

50M -10% Y/Y percent Q/Q to 8.2 million.

The return of U.S. Sports downloads tracked a 40M bit behind that seen in Europe. Still, Q3 2020

-28% Y/Y U.S. had a modest 9 percent decline vs. Q3 2019 as -9% Y/Y top leagues like the NFL, NBA, and MLB returned 30M -19% Y/Y to action.

20M Note Regarding Download Estimates Our estimates include downloads for iPhone, iPad, and -37% Y/Y Google Play for Jan. 1, 2019 through Sep. 30, 2020. We 10M report unique installs only. Android estimates do not include third-party stores.

Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020

ESPN NFL ESPN Fantasy Yahoo Sports NBA FOX Sports 4M The postponement of sports during COVID-19 made an immediate impact on Sports app downloads, with major declines seen across top apps in Q1 and Q2 2020. There was also a clear bounce back as sports returned in Q3. 3M

ESPN The rescheduling of sports upset the seasonal +0% Y/Y pattern seen by some top apps. For example, NBA’s downloads in Q3 2020 increased by more

2M than 5x vs. Q3 2019 as the postponement of the NBA Playoffs pushed demand from Q2 into Q3. NFL -20% Y/Y ESPN Fantasy -38% Y/Y Yahoo Sports Note Regarding Download Estimates 1M -22% Y/Y Our estimates include downloads for iPhone, iPad, and NBA Google Play for Jan. 1, 2019 through Sep. 30, 2020. We +441% Y/Y report unique installs only. Android estimates do not FOX Sports -64% Y/Y include third-party stores.

Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020

Premier League BT Sport Sky Sports Mobile Sky Bet BBC Sport William Hill 800K Premier League surpassed 500K downloads in Q3 2020. While this was 31 percent below its total in Q3 2019, some of this dip was likely 700K explained by the season starting more than month later into the quarter in 2020 than it had 600K the previous year.

Premier League 500K -31% Y/Y Sky Sports and BBC Sport downloads started to return to pre-pandemic levels in Q3 2020.

400K Meanwhile, downloads for few sports betting BT Sport +61% Y/Y apps, Sky Bet and William Hill, actually Sky Sports increased Y/Y in Q3. 300K -17% Y/Y

Sky Bet +2% Y/Y Note Regarding Download Estimates 200K BBC Sport Our estimates include downloads for iPhone, iPad, and -35% Y/Y Google Play for Jan. 1, 2019 through Sep. 30, 2020. We William Hill report unique installs only. Android estimates do not 100K +13% Y/Y include third-party stores.

Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020

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