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Title Page
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Monthly Tracker Report Wave 8: January 2014 Prepared by: Denise Hamblin, Stuart Todd, Matthew Schwarze & Fiona McKernan 2
Contents
1 Background & Methodology 3 1 Executive Summary 9 1 Tracker Ad-hoc Questions 16 1 Overall Vegetable Tracker 18 1 Asian Vegetables Online Tracker 22 Trends Analysis 32 1 Baby Spinach Online Tracker 41 Trends Analysis 51 1 Brussels Sprouts Online Tracker 59 Trends Analysis 69 1 Capsicums Online Tracker 74 Trends Analysis 84 1 In the Media 93
3 Background 4 & Setting the Scene.
There is an increasing need in Australia’s Horticulture Industry to monitor and gauge consumer perception and behaviour in relation to fresh vegetables.
Colmar Brunton has been commissioned to conduct a monthly on-line tracking project following specified vegetables across a three year period; monthly trend analysis; and additional ad-hoc projects to assist in this understanding of consumers.
The following report is designed to supplement an online Interactive Research Tool (IRT) and details the findings of the monthly on-line tracking program and trends analysis components.
This wave’s report (Wave 8, January 2014) focuses on: 1 Asian Vegetables 1 Baby Spinach 1 Brussels Sprouts 1 Capsicums
Essentially this is the second wave of tracking for these specific commodities, and as such, the current report will bring to light any change over the past four months, i.e. since September.
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Online Methodology. General Respondent Questions
Respondents were recruited via an Online Panel. If the Demographics respondents met the recruitment requirements of sufficient vegetable consumption (monthly) they were asked to complete the online questionnaire. Vegetable Consumption
All respondents completed general demographic and consumption questions. If respondents purchased any of the specific commodities within the last month they would Commodity Commodity Commodity Commodity 1 2 3 4 complete those questions. A minimum of N=500 respondents completed the questionnaire. Commodity Specific Questions Topics covered in the questionnaire were vegetable purchase and consumption, category health, price and Category Health value perceptions, triggers and barriers to purchase and preparation and cooking preferences. Purchase & Consumption Habits An additional 2 ad-hoc questions are asked at the end of the questionnaire. The subjects of these questions are Price Perceptions & Average Spend supplied by Horticulture Australia prior to each month to get feedback on topics of interest at that time. Triggers/Barriers to Purchase
The questionnaire took 15 minutes to complete. Preparation Preferences Questions asked appear on the bottom of each page of this report. Unless stated otherwise, all scales were 0 - 10 scales, with higher scores indicating greater agreement/liking/importance etc. + 2 Ad hoc Questions per Month 6
Asian Baby Brussels Total Capsicum Vegetables Spinach Sprouts N=675 n=313 n=313 n=300 n=293 Gender Sample. Male 41% 41% 37% 48% 41% Female 59% 59% 63% 52% 59% Age In total, 675 respondents completed the 18-24 y.o. questionnaire. Respondents represented all 5% 7% 6% 2% 6% states and territories, as well as both metro and 25-34 y.o. 17% 20% 23% 12% 19% rural areas. 35-44 y.o. 17% 18% 19% 15% 18%
Demographic information about age and 45-54 y.o. 18% 20% 17% 18% 19% household structure was also collected to 55-64 y.o. 22% 18% 20% 26% 21% examine differences between life stages. 65+ y.o. 20% 16% 14% 27% 17%
Household To qualify for the questionnaire, respondents... Single Income no Kids 19% 15% 18% 21% 17% 1Were aged 18 years and over Double Income no Kids 20% 23% 23% 19% 19% Young Families 18% 20% 21% 13% 19% 1Purchased fresh vegetables at least once a month Established Families 22% 23% 22% 21% 25% Empty Nesters 21% 19% 17% 25% 19% 1Purchased at least one of the monthly Location commodities (Asian Vegetables, Baby New South Wales 22% 21% 17% 26% 18% Spinach, Brussels Sprouts & Capsicum) Victoria 20% 21% 18% 24% 19% within the last month South Australia 16% 16% 16% 16% 17% Queensland 21% 21% 20% 23% 19% 1Were the main or joint grocery buyer Western Australia 13% 12% 18% 8% 16% Tasmania 4% 3% 5% 1% 7% Australian Capital Territory 5% 5% 6% 3% 4% Northern Territory 1% 1% 1% 0% 1% 7 Trends Research: Our Approach
9 Colmar Brunton has used a combination of both desk research and in the field market research to explore the trends of each vegetable commodity being tracked this month.
9 Our main source of secondary data for this report was collected from Mintel Global New Products Database (GNPD).
9 This data source is used to analyse products launched around the globe in the last 3 months (L3M) that contained each vegetable being tracked as a core ingredient.
9 Trends are determined at a global and regional level.
9 Claims and pack types used for the launched products are explored and the relevant product categories are determined. Specific examples of products being launched around the globe that are particularly innovative are displayed for reference.
9 Trend reports are provided monthly and will reflect the 4 commodities tracked in the preceding period. Product Launches Last 3 Months (L3M) See below for the format that will be used to summarise the trend data collected for each How to Read Summaries commodity.
Country Region
4% USA 12% 5% 28% 15% UK 12% Commodity Top countries where What regions new Germanyproducts10% were products were
South Korealaunched.8% launched in. 48%
Canada Asia Pacific Europe 4% North America Middle East & Africa Number339 Launches of Launches Globally Latin America L3ML3M
Top Pack Formats Top Claims
No 35% 18% Additives/Preservatives
Top Categories Low/No/Reduced 20% 6% 50% TopAllergen claims made by Top7% pack formats Snacks Bakery productsOrganic that19% were used7% for products. Top28% categories 11%that launched. 12% products were Vegetarian 18% Breakfast Dairy Flexible Tub launched in. Carton Flexible stand-up pouch Cereals 6% Gluten-Free 18% Bottle Other 8% 9
Wave 8: Executive Summary Asian Vegetable Grower Action Plan
Consumers indicated a strong future purchase intent to buy 23% more Asian Vegetables than they currently do.
1. 2. 3. Insight: Insight: Insight: A key barrier to purchase Lack of global innovation Lower expected was limited availability of in Asian Vegetable freshness compared with commodity. category. Wave 4 (September). Recommendation: Recommendation: Recommendation: Due to the strong demand To continue to grow Increase the quality and for Asian vegetables, market value in Australia, presentation of Asian currently and into the products that can be vegetables on retail future, management of the easily incorporated into shelves to help improve retail supply chain is key to consumers’ diets should consumers’ freshness meeting demand and be developed. perceptions. maintaining consumer satisfaction. Baby Spinach Grower Action Plan
Short shelf life was the main barrier to purchase, and a 38% significantly greater barrier compared with Wave 4 (September).
1. 2. 3. Insight: Insight: Insight: A decrease in perception of The main purchase format Typically consumed raw freshness compared to was pre-prepared bags of for quick meals and Wave 4 (September). Baby Spinach. weekday dinners. Recommendation: Recommendation: Recommendation: Ensure that presentation of Emphasis should be placed Promote other cuisines, on providing convenient, yet baby spinach on retail cooking techniques and fresh, pre-packaged options. shelves is optimal to versatility of baby reduce consumer Investigate other packaging spinach, such as perceptions of decreased that could provide longer shelf life and freshness (e.g. freshness in summer providing recipe ideas on gas permeable bags). months. the back of pre-packed bags. Brussels Sprouts Grower Action Plan
The main trigger to purchase was health benefits of 64% consuming Brussels Sprouts.
1. 2. 3. Insight: Insight: Insight: A considerable decrease in Significantly less Low level of consumer perceived value for money purchased in summer satisfaction, likely due to compared with Wave 4 months compared to seasonality. (September). winter. Recommendation: Recommendation: Recommendation: Investigate other varieties Promote health benefits Communicate ways to of Brussels Sprouts that of Brussels sprouts to prepare Brussels Sprouts can be harvested in justify value for money. in meals that are suitable summer to provide fresh for summer months. and consistent supply for greater period of the year. Capsicum Grower Action Plan
The main trigger to purchase was to use as an ingredient 65% in a meal.
1. 2. 3. Insight: Insight: Insight: A significant increase in Typically consumed for A significant decrease in limited availability weekday and weekend value for money compared compared with Wave 4 dinners. with Wave 4 (September). (September). Recommendation: Recommendation: Recommendation: Promote alternative Perform a quality audit of Investigate whether consumption occasions capsicums sold through warmer months lead solely and cuisines, such as mainstream retail channels to an issue of supply at relative to other months in snacks and European retail, solely a greater the year to determine if demand at retail, or a cuisine to increase quality is maintained in combination of the two. consumption occasions. produce supplied. 14
Wave 8: Fact Base (1 of 2)
Asian Vegetables: Baby Spinach: 7 Asian vegetables had relatively high levels of importance, 7 Baby spinach had relatively high levels of importance and endorsement and interest in new types. Future purchase intent endorsement amongst consumers. Future purchase intent is is high compared to all commodities tracked thus far. high compared to all commodities tracked thus far.
7 Purchase of Asian vegetables occurred 5.1 times per month and 7 Purchase of Baby spinach occurred 4.4 times per month and was consumed on average 8.6 times per month. was consumed on average 9.3 times per month.
7 Overall, Asian vegetables were perceived to be good value for 7 Overall, Baby spinach was perceived to be fairly good value money. Consumers on average purchase 690g of Asian for money. Consumers on average purchase 440g of baby vegetables per shop, typically in the format of individual Asian spinach, typically in the format of pre-packed small bags. vegetables. Average recalled last spend was $5.58. Recalled last spend was $3.80.
7 Price tracking for September 2013 revealed that pricing varied 7 Price tracking for September 2013 revealed that pricing was by a dollar across states (excluding price promotions), with the largely consistent across states and stores, with the average average price for Pak Choy @ $2.07 each. price being $16.77 per kilo.
7 Buk Choy is the type of Asian vegetable with the highest 7 80% of respondents could not name any types of baby spontaneous awareness, followed by Choy Sum, but 36% did spinach. not know any types of Asian vegetable. 7 Baby spinach was expected to stay fresh for 6 days, which 7 Asian vegetables were expected to stay fresh for 6 days, and was usually met most of the time. freshness expectations were met most of the time. 7 Top triggers for purchase were the health/nutrition benefits, 7 Top triggers for purchase were being easy to cook with, quick to and being easy to cook with. cook with, being healthy and tasting great.
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Wave 8: Fact Base (2 of 2)
Brussels Sprouts: Capsicum: 7 Brussels Sprouts had lower levels of importance and 7 Capsicums had relatively high levels of importance and endorsement than other commodities tracked this month. endorsement. Future purchase intent is higher than other Future purchase intent is on par with all commodities tracked commodities tracked thus far. thus far. 7 Purchase of capsicums occurred 4.4 times per month and 7 Purchase of Brussels Sprouts occurred 3.2 times per month was consumed on average 10.3 times per month. and was consumed on average 5.8 times per month. 7 Overall, capsicums were perceived to be fairly good value for 7 Overall, Brussels Sprouts were perceived to be fairly good money. Consumers on average purchase 680g of capsicums, value for money. Consumers on average purchase 610g of typically in the format of individual capsicums. The average Brussels sprouts, typically in the format of individual sprouts. recalled last spend was $3.89. Recalled last spend was $3.61. 7 Price tracking for September 2013 revealed that pricing varied 7 Price tracking for September 2013 revealed that pricing varied across states and stores, with the average price of a green across states and stores, with the average price being $9.43 capsicum being $4.75 per kilo and the price range being per kilo and the price range being $7.98. $4.00.
7 84% of respondents could not name any types of Brussels 7 50% of respondents named red capsicums and green Sprouts. capsicums as types that they were aware of, but 44% of respondents could not name any types of capsicum. 7 Brussels Sprouts were expected to stay fresh for 8 days, which was met most or all of the time. 7 Capsicums were expected to stay fresh for 8 days, which was met most of the time. 7 Top triggers for purchase were health and nutrition benefits, enjoying the taste and adding to the variety of vegetables to 7 Top triggers for purchase were their flavour and colour, as cook with. well as being easy to use as an ingredient in dishes. 16
Wave 8: Ad-Hoc Questions Additional Monthly Questions Asked 17
Average consumption of vegetables 5 Serves of Vegetables recommended a day
8 The mean consumption of vegetable serves was well below the recommended average for both adults and children. In both instances the amount consumed was nearly half of what is recommended.
8 It is recommended that the vegetable industry investigate an effective way of raising awareness of the recommended vegetable intake in order to promote a healthier society, that will in turn drive vegetable sales.
2.5 serves per day
On average respondents Of those who had children, consumed 2.5 serves of their kid(s) consumed 2.4 vegetables per day serves of vegetables per day
AHQ1 On average, how many serves of vegetables do you consume per day? N=675 AHQ2. On average, how many serves of vegetables do your children consume per day? N=282 *Adults are recommended to consume 5-6 serves of vegetables per day, Children recommended servings 2-5 per day. Serving sizes and recommended intake as per eatforhealth.gov.au 18
Wave 8: Overall Vegetable Tracking Vegetables Purchased Last Month 19
Artichoke Zucchini Asian vegetables Witlof Baby Spinach White Onion 100% Beans Turnips Beetroot Triticale Broccoli 80% Tomatoes Broccolini
Taro Brussel Sprouts 60% Sweet Potato Cabbage Overall, the purchase of Sweet Corn Capsicums vegetables had decreased 40% compared with previous Swedes Carrots waves correlating with warmer weather. Sprouts 20% Cauliflowers Spinach Celeriac In this wave, the most frequently purchased 0% Silverbeet Celery vegetables were tomatoes, carrots, potatoes and Rhubarb Chicory lettuce, which was consistent with purchase Red Onion Chillies behaviour in December Rambutan Chives (Wave 7).
Radish Cucumbers
Raddichio Eggplant
Pumpkins Endive
Potatoes Fennel Parsnips Garlic Parsley Green peas Other Herbs Hard Squash Lettuce Leeks KohlrabiJicama Wave 1: June Wave 2: July Wave 3: August 2013 Wave 4: September 2013 Wave 5: October 2013 Wave 6: November 2016 Wave 7: December 2013 Wave 8: January 2014 Sample Wave 8 N=3156 S8. Which of the following fresh vegetables have you purchased in the last month? 20
Category Health Explained
The following questions were asked to understand consumer sentiment about the vegetables, which can be tracked over time.
The Harvest Mean is the average of all commodities tracked thus far.
8 How important to you is having a range of commodity available in the store where you usually shop?
8 How satisfied or dissatisfied are you with the range of commodity currently available?
8 How likely would you be to recommend commodity to your family and friends?
8 How interested or disinterested are you in new commodity varieties?
8 In the future, are you likely to buy commodity more, the same or less?
Category Health 21
7 All commodities tracked this month had relatively high levels of importance to consumers and endorsement to their friends and family, especially Asian Vegetables.
7 Asian Vegetables and Baby Spinach had strong future purchase intent, with over a fifth of respondents indicating they would purchase more than they currently do. This figure highlights the demand for the vegetables, but also potential to grow market value.
7 Consumer satisfaction of Brussels Sprouts was well below the Harvest Mean, indicating a strong dissatisfaction of the commodity which has increased since Wave 4 in September (6.5/10). This is likely related to the seasonality of Brussels Sprouts (peak season falling in Winter months).
Asian Baby Brussels Harvest Capsicum Vegetables Spinach Sprouts Total Mean
Importance 7.3 6.9 6.5 7.0 6.4
Satisfaction 6.2 6.4 6.0 6.7 6.6
Endorsement 7.5 7.2 6.8 7.2 6.8
Interest (New Types) 7.2 6.2 6.2 6.5 6.2
Future Purchase More 23% 20% 15% 11% 13% Same 77% 79% 84% 87% 85% Less 0% 1% 2% 2% 2%
Harvest Total Mean is the mean of all commodities from Wave 1, up to and including current wave. 22
Asian Vegetables. Purchase and Consumption Behaviour 23 Asian Vegetables 1 Purchase and consumption occasions were consistent with Wave 4. On average, Average Average respondents consumed Asian Vegetables Purchase Consumption twice a week. 4.8 times per 8.8 times per month month 1 The most common purchase channels were (cf. 5.1 per (cf. 8.6 per the main supermarkets (Woolworths & month, Wave 4) month, Wave 4) Coles) and specialist retailers. Respondents were also purchasing from online channels and Asian grocers.
Respondents were also 53% Purchase Channels purchasing from Asian 50% 48% 49% 47% Grocers and Online 41% through Aussie Farmer’s Direct. 31% 28%
15% 16% 13% 11% 8% 6% 5% 6% 3% 3% 2% 1% 1% 2%
Woolworths Coles Specialist Fruit Markets Independent Aldi Direct from the Gourmet Convenience Costco Other and Vegetable Supermarkets grower Independent Stores (e.g. Retailer (e.g. IGA, Retailers (i.e. petrol stations Foodworks, Herdsman, and milk bars) Drakes) Thomas Dux, Leo's) Wave 4: September 2013 Wave 8: January 2014
Q1. On average, how often do you purchase
1 The average consumer typically purchased 900g of Asian vegetables, consistent with Wave 4.
1 The average recalled last spend had increased slightly, up from $5.58 to $5.70.
1 On average, consumers perceived Asian vegetables to be good value (6.6/10), which was on trend with Wave 4 (6.7/10).
Q3. How much
Amount Purchased if Selected (mean) Wave 4 Wave 8
66% 1 Purchase of Asian Individual Asian vegetables was on 2.7 Vegetable 2.6 trend with Wave 4, with 69% individual formats the most frequently purchased.
1 Pre-packaged formats Pre-packaged 54% were also commonly Bunch of Asian 1.8 1.8 purchased, with 2 Vegetables 56% bunches being purchased on average per shop.
Pre-packaged 20% Tray/Bag of Asian Vegetables 1.7 1.7 23%
Wave 8: January 2014 Wave 4: September 2013
Sample Wave 4, N=421 & Wave 8, N=313 Q3a. How much
Darwin, NT Woolworths: $2.48ea Coles: $2.00ea
Brisbane, QLD Woolworths: $1.98ea / $2.48ea Coles: $1.98ea / $1.98ea The average price for Pak Choy in Australia was $2.11
Adelaide, SA Woolworths: $2.28ea / $2.28ea Perth, WA Coles: $2.00ea / N/A Sydney, NSW Woolworths: $1.98ea Woolworths: $1.98 / $1.98ea Coles: $2.00ea Coles: $1.98ea / $1.98ea Canberra, ACT Woolworths: $2.35ea Melbourne, VIC Coles: $1.98ea Woolworths: $1.98ea / $1.98ea • Price per bunch of pak choy was relatively consistent between states and retailers, similar to Wave 4. Coles: $1.98ea / $1.98ea • The average price per bunch was $2.11, on trend with Wave 4 ($2.07). • The retail price range was $1.00, with the highest retail price in Hobart at $2.98 a bunch and the lowest $1.98, found across the country. Hobart, TAS Pricing was carried out on Wednesday 17th January between 10am-12pm. Woolworths: $2.98ea Prices are displayed Online / In-store. Coles: $1.98ea Green text indicates promotional price. Spontaneous Awareness & 27 Purchase
Asian vegetables 61% Buk Choy 59% 30% Choy Sum 7 Recall of Asian Vegetable types 34% was relatively consistent with that in 15% Wombok (Chinese cabbage) Wave 4. 17%
7 Over a third of respondents were 13% Pak Choy unable to recall a specific variety. 14%
9% 7 Buk Choy had the highest recall Gai Lan (Chinese broccoli) followed by Choy Sum and 11% Wombok. 3% White Radish (Daikon) 7 There was a mixture of names used 4% to identify types of Asian 2% vegetables, such as Wombok and Lotus Root Chinese Cabbage. 2% Kangkong (Water spinach) 5% 36% Do not know any varieties 32% Wave 4: September 2013 Wave 8: January 2014
Sample Wave 4, N=421 & Wave 8, N=313 Q6a. What varieties/types of
56% 5% Easy to prepare/cook with Not versatile 63% 6% 52% 7% Cooks quickly Convenience factors were Inconsistent quality 59% the key triggers to 7% purchase. Respondents 54% 12% They taste great also identified health and Lack of varieties available 53% taste as important 7% reasons to purchase. 57% 7% As they are healthy Poor quality 53% 7%
To add variety to my vegetable 52% 9% Hard to store/keep selection 52% 11% 54% Limited availability 13% To use as an ingredient in dishes was the key barrier to Lack of knowledge 52% purchase. ‘Other’ 17% 46% barrier was 12% As they are good in nutrition respondent's wanting Expensive 44% variety of vegetables 18% 36% in their consumption. 18% To compliment other food Short shelf life was Short shelf life 36% also a concern. 19% 30% 21% Good for the whole family Limited availability 35% 21% 30% 24% To add colour to a meal Other 32% 24% Wave 8: January 2014 Wave 4: September 2013 Wave 8: January 2014 Wave 4: September 2013
Sample Wave 4, N=421 & Wave 8, N=313 Q7. Which of the following reasons best describes why you purchase
Typical Cuisine Cooked Top 5 Consumption Occasions
Weekday Dinner 58% Asian Australian European Other 59% 76%78% Weekend Dinner 35% 49% 39% 44% 36% 31%30% Quick Meals 24% 20% 38% 14% 12% 10% 10% 9% 9% 8% 33% 6% 4% 2% 3% 1% 3% 3% 4% 2% Family meals 35% Every-day 38% 33%
Wave 8 Wave 4
Wave 4: September 2013 Wave 8: January 2014 Top 10 Cooking Styles Wave 4 Wave 8 Stir frying 77% 83% Top 10 Accompanying Vegetables Steaming 44% 42% 53% 52% 48% Soup 22% 20% 47% 46% 44% 42% Boiling 19% 12% 34% 36% 37% 31% 29% 31% 29% 29% 28% 28% 25% 24% 26% Sautéing 19% 17% Raw 11% 8% Microwave 11% 10% Shallow Frying 11% 12% Carrots Capsicums White Onion Broccoli Garlic Beans (i.e. Red Onion Chillies Cauliflowers Celery French & Blanche 11% 10% Runner) Stewing 7% 7% Wave 4: September 2013 Wave 8: January 2014 Sample Wave 4, N=421 & Wave 8, N=313 Q9. How do you typically cook
1 The provenance of Asian Vegetables is important to Australian consumers – consistent with that measured in Wave 4 and the Harvest mean for all vegetables evaluated.
Harvest Mean 6.4
Wave 8: January 2014 6.3
Wave 4: September 2013 6.4 In Wave 3 consumers ranked “Australian Grown” as the most important factor in relation to provenance
Q14. When purchasing
Freshness and Longevity 31
Expected 1 Asian vegetables were expected to remain fresh for just over 5 to stay days once purchased.
fresh for 1 Meeting expectations of freshness were on par from wave to 5.5 days wave, with more variability during the warmer months. (cf. 5.9 days Wave 4)
Expectations Met
Wave 8: 2% 5% 12% 69% 12% January 2014
Wave 4: September 2% 7% 13% 62% 16% 2013
Never met Rarely met Met some of the time Met half of the time Met most of the time Always met
Sample Wave 4, N=421 & Wave 8, N=313 Q12. How long do you expect
Trends: Asian Vegetables There were 51 products launched globally within the last three Asian Vegetables Global NPDs months that contained Asian vegetables. The majority launched were in Asia Pacific and Europe, particularly Germany. Popular November 2013 – January 2014 categories for launch were soups and meals.
Country Region
4% Germany 22% 6%
India 12% 16% 47%
USA 12%
China 10% 27%
Australia Asia Pacific Europe 8% North America Latin America 51 Global Launches Middle East & Africa
Top Pack Formats Top Claims
No Additives 31% 18% 31% Categories Microwaveable 24% 10% Ease of Use 16% 10% Sauces Meals 31% 20% 18% Vegetarian 12% 14% Bakery Soup Enviro Friendly Flexible Flexible sachet 10% Tub Bottle 14% 12% Package Tray Other 34
Asian Vegetables Product Launches: Last 3 Months (November 2013- January 2014) Summary
• 51 products containing Asian Vegetables as an ingredient were launched globally. Domestically, there were four soup products launched.
• Asia Pacific, Europe and North America were the top regions of Asian Vegetable launches: 47%, 27% and 16% respectively.
• Flexible formats including sachets were the most used packaging for launches.
• The top category launches were sauces (31%), meals (20%) and bakery goods (14%).
• Popular claims used were around convenience, including ease of Source: Mintel (2014) use, microwaveable and time/speed. No additives/preservatives was also a popular claim.
• The most innovative Asian Vegetable product was the Dole Chopped Asian Vegetable Salad Blend - USA (example can be found in the following pages). 1 Over one fifth of Asian Vegetable launches occurred in Germany. Asian Vegetables Launches There were also multiple launches in India and USA. 35
Country & Categories 1 Top launch categories for products containing Asian vegetables were sauces, meals, bakery goods and soups.
Top Launch Countries Top Launch Categories
Sauces & Seasonings 31% 22% Germany
Meals & Meal Centers 20%
12% India Bakery 14%
Soup 12% 12% USA
Snacks 8%
10% China Processed Fish, Meat 6% & Egg Products
Desserts & Ice Cream 4% 8% Australia 51 Global Fruit & Vegetables 4% Launches 8% New Zealand Hot Beverages 2%
Number of Global Asian Vegetable NPD for the L3M N=51 Asian Vegetables Launches 36 Top Claims & Pack Formats Used Top Claims Launched 7 Flexible packaging remained the most common format used for products containing No Additives/Preservatives Asian vegetables. Microwaveable
7 Health and convenience claims were most Ease of Use commonly used on products over the last Vegetarian three months. Ethical - Environmentally Friendly Package Low/No/Reduced Fat
Gluten-Free
Top Packs Launched Low/No/Reduced Allergen
Flexible Social Media Flexible sachet Time/Speed Tub All Natural Product Bottle Tray High/Added Fiber
Flexible stand-up pouch Low/No/Reduced Transfat Jar No Animal Ingredients Carton Can Vegan
0% 10% 20% 30% 40% 0% 10% 20% 30% 40%
Number of Global Asian Vegetable NPD for the L3M N=51 Only regions with n >30 are displayed
Innovative Asian Vegetables Launches: 37 L3M (November 2013 – January 2014) Natural Polyphenol Antioxidants
Asia Spezialitäten Asia- Blue Dragon Spicy Eating Right Miso Frosta Asia Curry Box To Go Pork Chop Szechuan Stir Fry Sauce Noodle Soup Vegetable Stir Fry Suey (New Zealand) (Colombia) (Germany) (Germany)
Blue Dragon Spicy Szechuan Stir Fry
Sauce is an intense combination of red Eating Right Sopa de Miso con Fideos Asia Spezialitäten Asia-Box To Go Frosta Gemüse Pfanne Asia Curry (Asia chillies, rice vinegar and light soy sauce. (Miso Noodle Soup) is a flavorful Schweinefleisch Chop Suey (Pork Chop Curry Vegetable Stir Fry) is now This sauce gets ready in 10 minutes, Japanese style miso soup with Asian Suey) is suitable for microwave heating. available in the range. This seasoned and is free from artificial colours, noodles, seaweed, tofu and green The spicy product contains Asian Asian-style vegetable mix is refined with flavours and preservatives. The onions.This product is low in fat, can be vegetables, soy sauce, honey and curry and coconut milk and is 100% free vegetarian product helps consumers to enjoyed as a meal or as a quick snack, ginger as well as mie noodles. It retails from artificial colours or flavourings, easily recreate authentic Asian dishes at and is suitable for the microwave. The in a 400g pack. added flavour enhancers, emulsifiers, home, and retails in a 140g pack. product retails in a 37g pack. stabilisers.
Claims: Claims: Claims: Claims: On-the-Go, Microwaveable Ease of Use, No Additives/Preservatives, Low/No/Reduced Fat, Time/Speed, No Additives/Preservatives, GMO-Free, Vegetarian Microwaveable Social Media, Microwaveable, Low/No/Reduced Transfat, Vegetarian
Source: Mintel (2014) Innovative Asian Vegetables Launches: 38 L3M (November 2013 – January 2014) Natural Polyphenol Antioxidants
The Chef In Black Fresh Express Chopped JYM Mi Fan Da Dang Jia Sum-m! Asian Appetizer California Asian Fusion Asian Salad Kit Chang Pickled Pack Dressing & Marinade (USA) Vegetables (Canada) (USA) (China) Sum-m! Asian Appetizer Pack comes Fresh Express Chopped Asian Salad Kit fully cooked and contains no trans fat or The Chef In Black California Asian comprises savoy cabbage, crisp green added MSG. The product comprises 10 Fusion Dressing & Marinade has been cabbage, sweet carrots and crunchy JYM Mi Fan Da Dang Jia Chang Jiang units of each of the following varieties: reformulated with a new and improved celery with a sesame orange dressing, Cai (Jia Chang Pickled Vegetables) can crispy mini Thai chicken spring rolls; flavor. The all natural dressing is free wonton strips and toasted sliced be enjoyed with fried rice, noodles or crispy sesame ginger chicken wontons; from gluten, and retails in a 12-oz. pack almonds. The product is thoroughly Asian style salads. This product is said crisp mini pork egg rolls; and pork gyoza featuring serving suggestions. washed, ready to eat and retails in a to be delicious and retails in a 260g dumplings. 9.1-oz. Keep-Crisp pack. pack.
Claims: Claims: Claims: Claims: Gluten-Free, All Natural Product, Ease of Use, Convenient Packaging N/A No Additives/Preservatives, Low/No/Reduced Allergen, Low/No/Reduced Transfat, Ethical - Low/No/Reduced Fat Environmentally Friendly Package
Source: Mintel (2014) Innovative Asian Vegetables Launches: 39 L3M (November 2013 – January 2014) Natural Polyphenol Antioxidants
Dole Chopped Asian Ottogi Yeul Ramen Xiangchu / Xiang Chu Chung's Pork Egg Rolls Blend Instant Noodles Chicken Bouillon for (USA) (USA) (Vietnam) Asian Style Salad
(China)
Chung's Pork Egg Rolls have been
Oenobiol Activateur Minceur Aide À relaunched. Claimed to make authentic Dole Chopped Asian Blend is an all Ottogi Mi Yeul Ramen (Yeul Ramen Perdre du Poids (Slimness Activator Asian cuisine easy, this microwaveable natural and preservative free mixed Instant Noodles) are new to the range. Supplement) is claimed to target extra- food on the go is free from trans fat and vegetable pack. It contains green The products features Asian style with kilograms, and therefore to help lose MSG and retails in a 12-oz. pack cabbage, red cabbage, broccoli slaw, hot taste, and retails in a 120g pack. weight in the limits of a controlled calorie containing four units and Chung's carrots, kale and snap peas. The intake. For that purpose, it's claimed to Famous sweet and sour sauce packets. product is thoroughly washed and retails provide glucomannan from konjac of in a 12-oz. pack, bearing a Facebook vegetable origin. This active ingredient logo. is claimed have been scientifically tested.
Claims: No Additives/Preservatives, All Natural Claims: Claims: Claims: Product, Social Media N/A High Protein, Low/No/Reduced Fat, Ease of Use, No Additives/Preservatives, Ethical - Animal Low/No/Reduced Transfat, On-the-Go, Microwaveable
Source: Mintel (2014) Australian Asian Vegetables Launches: 40 L3M (November 2013 – January 2014)
Asia Specialities Red Asia Specialities Yellow Simplee Soup in a Cup Asia Specialities Green Curry Microwave Soup Curry Microwave Soup Asian Laksa with Curry Microwave Soup Noodles Soup Asia Specialities Red Curry Microwave Asia Specialities Yellow Curry Soup is an authentic mild Asian curry Microwave Soup is an authentic mild Simplee Soup in a Cup Asian Laksa with Asia Specialities Green Curry soup with vegetables. It is an excellent Asian curry soup with vegetables. It is Noodles Soup contains no added MSG, Microwave Soup is an authentic mild source of fibre and provides two serves an excellent source of fibre; provides 3.1 artificial colours or preservatives and Asian curry soup with vegetables. It is of vegetables per bowl. The product is serves of vegetables per bowl; contains provides a source of fibre. This easy-to- an excellent source of fibre and provides suitable for vegetarians and vegans, no artificial colours or flavours, no prepare product is suitable for 2.6 serves of vegetables per bowl. The and contains no artificial colours or preservatives; is a source of protein; and vegetarians, only requires water and is product is suitable for vegans and flavours, preservatives or gluten. It is suitable for vegetarians and vegans. It said to be a satisfying snack anytime of vegetarians, and contains no artificial retails in a 420g pack. retails in a 420g pack. the day. It retails in a 90g pack with colours or flavours, preservatives or three 30g sachets. gluten. It retails in a 420g pack.
Claims: Claims: Claims: Claims: No Additives/Preservatives, No Additives/Preservatives, No Additives/Preservatives, High/Added No Additives/Preservatives, Low/No/Reduced Allergen, High/Added Low/No/Reduced Allergen, High/Added Fiber, Low/No/Reduced Fat, Low/No/Reduced Allergen, High/Added Fiber, Vegan, Microwaveable, Gluten- Fiber, Vegan, Microwaveable, Gluten- Time/Speed, Ease of Use, Vegetarian Fiber, Vegan, Microwaveable, Gluten- Free, No Animal Ingredients, Vegetarian Free, No Animal Ingredients, Vegetarian Free, No Animal Ingredients, Vegetarian
Source: Mintel (2014) 41
PumpkinBaby . Spinach. Purchase and Consumption Behaviour 42 Baby Spinach 7 Purchase and consumption frequency was on trend with Wave 4, with consumption over Average Average twice a week. Purchase Consumption 4.4 times per 9.7 times per 7 month month Purchase was significantly higher through (cf. 4.4 times (cf. 9.3 times Woolworths this month – there was an overall per month, per month, trend in increased purchase from mainstream Wave 4). Wave 4). retail channels.
62%* 56% 54% 52% Purchase Channel
33% 27%
17% 15% 15% 16% 14% 16%
4% 5% 2% 2% 2% 1% 2% 2% 2%
Woolworths Coles Specialist Fruit and Aldi Markets Independent Direct from the Gourmet Costco Convenience Other Vegetable Retailer Supermarkets grower Independent Stores Retailers Wave 4: September 2013 Wave 8: January 2014
Q1. On average, how often do you purchase
1 The average consumer typically purchased 400g of Baby spinach in a single purchase, consistent with Wave 4.
1 The average recalled last spend on Baby spinach was $3.60, down 20c from Wave 4 ($3.80).
1 Consumers perceived the average price for Baby spinach as fairly good value for money (6.0/10), consistent with Wave 4 (6.1/10).
Q3. How much
44 Pack Formats Purchased Popularity of bagged formats may Baby Spinach be due to convenience factors, as they are ready to go and in some instances, pre-washed. Amount Purchased if Selected (mean) Wave 4 Wave 8
53% Pre-packaged Small Bag of Baby 1.5 1.5 Spinach 1 Purchase formats were 47% consistent with Wave 4, with consumers typically purchasing small and large bags of Baby 38% spinach, usually 1-2 Pre-packaged bags per shop. Large Bag of Baby 1.4 1.5 Spinach 40% 1 Approximately one third of consumers purchase loose leaf baby spinach
32% Individual Baby Spinach Leaves 100 92.7 34%
Wave 8: January 2014 Wave 4: September 2013
Q3a. How much
Darwin, NT Woolworths: $16.98/kg Coles: $16.98/kg
The average price for Baby Brisbane, QLD Woolworths: N/A / $16.98/kg Spinach in Australia was $15.92kg Coles: $12.98/kg / $16.98/kg
Adelaide, SA Woolworths: $16.98/kg / $16.98/kg Sydney, NSW Coles: $16.98/kg Woolworths: $16.98/kg Perth, WA Coles: $16.98/kg Woolworths: $16.98/kg Coles: $16.98/kg Canberra, ACT Woolworths: $16.98/kg • The average price per kg was lower at $15.92/kg compared with Wave 4 Melbourne, VIC Coles: $16.98/kg ($16.77) this was mainly due to promotional prices in Melbourne. Woolworths: $9.98/kg / $9.98/kg • Prices were relatively consistent across states and between retailers. The Coles: $16.98/kg / $16.98/kg lowest price stated was $9.98/kg and the highest price recorded was $16.98/kg. • The retail price range for baby spinach was $6.00/kg. Hobart, TAS Pricing was carried out on 17th January between 10am-12pm. Woolworths: $16.98/kg Prices are displayed Online / In-store. Coles: $16.98/kg Green text indicates promotional price. Spontaneous Awareness & 46 Purchase Baby Spinach
7Over 80% of respondents could not name any types of baby spinach.
7Of those that mentioned a type, 5% said “English baby spinach”, whilst others mentioned retail brand names.
“I always purchase pre-packaged and I don't think there is any information on the package regarding the type of baby spinach it is.”
Sample Wave 4, N=501 and Wave 8, N=300 Q6a. What varieties of
1 Australian (modern and traditional) cuisine was the most cooked Occasions: cuisine for baby spinach and it mainly consumed for weekday dinners and quick meals, consistent with Wave 4. Baby Spinach Typical Cuisine Cooked
Top 5 Consumption Occasions Australian Asian European Snacks Other salads, smoothies/juices, Sri 50% Weekday Dinner 48%51% Lankan & Filipino 50% cuisines. 32% 43% 32% 28% 29%31% Quick Meals 26% 19% 41% 20% 16%16% 13% 14% 13%11% 14% 33% 9% 9% 8% 9% 6% 7% 6% Weekend Dinner 33% 31% Every-day 32% 34% Family meals 31% Wave 4: September 2013 Wave 8: January 2014 Wave 8 Wave 4
Top 10 Accompanying Vegetables Top 10 Cooking Styles 58% Wave 4 Wave 8 53% Raw 54% 58% 42% Stir frying 39% 43% 38%37% 37% 36%36% Steaming 29% 23% 24%25% 24%23% Sautéing 15% 16% 22%22% 20%20% 20% 17% 14% 16% Soup 12% 10% Boiling 11% 15% Blanche 11% 7% Tomatoes Capsicums Carrots Red Onion Cucumbers White Onion Lettuce Celery Potatoes Other Herbs Microwave 8% 10% Baking 6% 6% Wave 4: September 2013 Wave 8: January 2014 Stewing 5% 5% Sample Wave 4, N=501 and Wave 8, N=300 Q9. How do you typically cook
1 The provenance of Baby Spinach is important to Australian consumers – consistent with that measured in Wave 4 and the Harvest mean for all vegetables evaluated.
Harvest Mean 6.4
Wave 8: January 2014 6.3
Wave 4: September 2013 6.4 In Wave 3 consumers ranked “Australian Grown” as the most important factor in relation to provenance
Q14. When purchasing
Freshness and Longevity 50
Expected 1 Baby spinach was expected to stay fresh for nearly 6 days, which to stay was in line with freshness from Wave 4.
fresh for 1 However, expectations of freshness were less likely to be met in 5.8 days January compared to September, with expectations met at least (cf. 5.5 days most of the time on 67% of occasions, compared with 73% for Wave 4) Wave 4.
Expectations Met
Wave 8: 3% 14% 15% 58% 9% January 2014
Wave 4: September 3% 6% 17% 62% 11% 2013
Never met Rarely met Met some of the time Met half of the time Met most of the time Always met
Sample Wave 4, N=501 and Wave 8, N=300 Q12. How long do you expect
Trends: Baby Spinach There were 96 products launched globally that contained baby spinach over the last three months. The majority of the launches occurred in Asia Baby Spinach Global NPDs Pacific and North America. Flexible packaging was the most common format used. Claims and categories were suited to the baby/toddler November 2013 – January 2014 category
Country Region
USA 22% 31% South Korea 11% 41%
Canada 9% 6% India 9% 22%
Ireland 7% Asia Pacific Europe 96 Global Launches Middle East & Africa North America
Top Pack Formats Top Claims
Babies & Toddlers (0-4) 54% 20% 35% Categories No Additives/Preservatives 43% 6% Baby Fruit & 7% Food Vegetables Ease of Use 34% 56% 23% 16% 16% Organic 26% Side Meals Flexible Flexible stand-up pouch Dishes Tub Tray 16% Enviro Friendly Package 21% Jar Other 2% 53 Baby Spinach Product Launches: Last 3 Months (November 2013- January 2014) Summary
• There were 96 global baby spinach products launched over the last 3 months, which was higher than the number of launches between July- September 2013. However, none of these launches were in Australia.
• The majority of launches occurred in Asia Pacific (41%) and Europe (31%).
• Flexible packaging remained the most common format used (35%).
• Top launch categories were baby food (56%), fruits & vegetables (23%), and meals (16%), which was consistent with previous trends.
• Over half of products launched used the claim “suitable for Source: Mintel (2014) babies and toddlers” (54%) and no additives or preservatives (43%) was also popular.
• The most innovative baby spinach product launched was Earth’s Best Veggie Carrot, Spinach Potato Crisps from Hong Kong (examples of these can be found in the following pages). 8 The top launch country remained the USA, followed by 54 Baby Spinach Launches South Korea and Canada. 8 The majority of launches were baby food, followed by Country, Region & Categories fruit and vegetable products and meals.
Top Launch Countries Top Launch Categories
22% USA Baby Food 56%
11% South Korea Fruit & Vegetables 23% 9% Canada
9% India Meals & Meal Centers 16%
7% Ireland Side Dishes 2% 6% South Africa
5% Vietnam Juice Drinks 1%
96 3% France Processed Fish, Meat 1% Global & Egg Products Launches 3% Italy
Soup 1% 3% Japan
Number of Global Baby spinach NPDs for the L3M N=96 55 Baby Spinach Launches Top Claims Launched Top Claims & Pack Formats Used
Babies & Toddlers (0-4) 7 Flexible was the top pack format used, particularly in Asia Pacific. No Additives/Preservatives
7 Top claims used were; suitable for babies and Ease of Use toddlers, no additives or preservatives, and Organic ease of use, which was consistent with Wave 4 Ethical - Environmentally trends. Friendly Package Low/No/Reduced Allergen Pack Formats Launched Gluten-Free
Flexible All Natural Product
Flexible stand-up pouch Low/No/Reduced Sodium
Microwaveable Tub Low/No/Reduced Sugar Tray Other (Functional) Jar Vegetarian Carton GMO-Free
Can Social Media
Composite Antioxidant
0% 10% 20% 30% 40% 50% 0% 20% 40% 60% 80% 100%
Number of Global Baby spinach NPDs for the L3M N=96 Only regions >30 launches are displayed. Innovative Baby Spinach Launches: 56 L3M (November 2013 – January 2014)
Gerber Organic 2nd Renewallife Organic Rice Agugu Spinach with Real Foods Spinach Foods Spring Vegetables Snack with Vegetables Potatoes Salad with Brown Rice (South Korea) (Poland) (Canada) (India)
Gerber Organic 2nd Foods Spring Renewallife Organic Rice Snack with Agugu Szpinak z Ziemniakami (Spinach Real Foods Spinach Salad with Vegetables with Brown Rice provides Vegetables comprises 97.7% of organic with Potatoes) is a meal for babies from Dressing Pocket is now available. This 18mg DHA and 25mg choline per pack brown rice, organic carrot powder, six months of age. This product contains product retails in a 170g pack including that helps support brain and eye organic spinach powder, organic kale no added sugars, no preservatives, a 56g pack of Charlie's Honey Dijon development. The USDA organic powder and pesticide-free mulberry gluten and salt, and does not need the dressing. certified product is unsweetened, leaves. The brown rice has been addition of salt. It retails in a 190g jar. unsalted, and contains no added starch, cultivated using environment-friendly artificial flavours or colours. farming techniques in Yangpyeong and the governor of Yangpyeong guarantees its quality.
Claims: No Additives/Preservatives, Brain & Claims: Claims: Claims: Nervous System (Functional), Other Organic, Babies & Toddlers (0-4), Ethical No Additives/Preservatives, N/A (Functional), Ethical - Environmentally - Environmentally Friendly Product, Low/No/Reduced Allergen, Friendly Package, Microwaveable, Ease Convenient Packaging Low/No/Reduced Sugar, Gluten-Free, of Use, Organic, Low/No/Reduced Low/No/Reduced Sodium, Babies & Sodium, Babies & Toddlers (0-4), Toddlers (0-4)
Source: Mintel (2014) Innovative Baby Spinach Launches: 57 L3M (November 2013 – January 2014)
Nutricia Olvarit Mon Parent's Choice Potato Gerber Organic 2nd Plum Organics World Repas De Grand Spinach Munchers Spinach Foods Fruit & Veggies Baby Italy Zucchini and Leaves with Chicken Cheddar Baked Potato Pear Spinach Baby Food Spinach with Pasta (Belgium) Snack (India) (USA) (USA)
Nutricia Olvarit Mon Repas De Grand Gerber Organic 2nd Foods Fruit & Plum Organics World Baby Italy Feuilles d'Epinard au Poulet et aux Veggies Pear Spinach Baby Food is Parent's Choice Potato Munchers Zucchini and Spinach with Pasta Pommes de Terre (Spinach Leaves with suitable for sitting infants. The USDA Spinach Cheddar Baked Potato Snack Marinara Organic Baby Food contains Chicken and Potatoes) are said to be a organic certified baby food provides two is said to be a great way to introduce 260% DV vitamin A, 12% DV protein complete and balanced meal for servings of fruit and vegetables and is children to new tastes and textures, and and no genetically modified ingredients. toddlers from 15 to 36 months. The an excellent source vitamin C. It is is designed for children who self feed The product is suitable for babies from microwavable meal with varied flavours unsweetened, unsalted and free from easily. The baked potato snack is six months of age and retails in a BPA- and small pieces contains no added starch, artificial flavours and naturally flavored with other natural free, recyclable 21-oz. pack containing preservatives or gluten and helps artificial colours. flavors, and retail in a 1.23-oz. canister. six 3.5-oz. pouches. toddlers to begin chewing.
Claims: Claims: Claims: Claims: No Additives/Preservatives, Babies & Toddlers (0-4) No Additives/Preservatives, Social Ethical - Environmentally Friendly Low/No/Reduced Allergen, Other Media, Low/No/Reduced Sugar, Ease of Package, Organic, Babies & Toddlers (0- (Functional), Ethical - Environmentally Use, Organic, Low/No/Reduced Sodium, 4), GMO-Free Friendly Package, Microwaveable, Babies & Toddlers (0-4) Gluten-Free, Babies & Toddlers (0-4)
Source: Mintel (2014) Innovative Baby Spinach Launches: 58 L3M (November 2013 – January 2014)
Ella's Kitchen Spinach, Earth's Best Organic Pop Brescia Centrale Del Babybio Organic Infant Apples + Rutabagas Snax Veggie Carrot Latte Misticanza Salad Cereals with Vegetables Super Smooth Puree Spinach Potato Crisps (Italy) (Vietnam) (Canada) (Hong Kong)
Babybio Organic Infant Cereals with Ella's Kitchen Spinach, Apples + Earth's Best Organic Pop Snax Veggie Brescia Centrale Del Latte Le Pronte In Vegetables are designed for babies from Rutabagas Super Smooth Puree Carrot Spinach Potato Rice & Potato Tavola Misticanza (Misticanza Salad) is six months onwards. The product is free consists of 100% vegetables and fruits Crisps a good source of iron, zinc and grown in the region of Lombardia, Italy, from gluten, milk, and milk protein. It is without any additives including water. six B vitamins. This USDA organic and according to integrated farm principles made with fair-trade quinoa flour, an This super smooth puree is formulated kosher certified product contains no and sustainable methods. The ready to ancient South American grain with a for infants aged over six months old. artificial flavours, colours or eat product has been washed, and high nutritional value that has essential The USDA organic and kosher certified preservatives and retails in a 45g pack. retails in a 80g pack. amino acids and is rich in natural product is suitable for vegetarians and minerals. retails in a 90ml BPA-free pack.
Claims: No Additives/Preservatives, Kosher, Claims: Claims: Claims: Ethical - Environmentally Friendly No Additives/Preservatives, Kosher, Ease of Use, Ethical - Environmentally Low/No/Reduced Allergen, Gluten-Free, Package, Organic, Vegetarian, Babies & Babies & Toddlers (0-4), Organic Friendly Product Ethical - Environmentally Friendly Toddlers (0-4) Product, Ethical - Human, Organic, Babies & Toddlers (0-4)
Source: Mintel (2014) 59
Brussels Sprouts. Purchase and Consumption Behaviour 60 Brussels Sprouts 1 There were significant changes in purchase channels compared with Wave 4. Average Average There was an increase in purchases from Purchase Consumption Woolworths and a decrease in purchases 3.1 times per 6.2 times per from Aldi. month month (cf. 3.2 times per (cf. 5.8 times per month, Wave 4) month, Wave 4) 1 Purchase and consumption frequency were on trend with Wave 4.
59%* Purchase Channel 53% 50% 47%
37% 35%
20%* 20% 18% 16% 18% 12%
3% 2% 1% 1% 1% 2% 2%
Woolworths Coles Specialist Fruit Aldi Independent Markets Direct from the Costco Gourmet Other and Vegetable Supermarkets grower Independent Retailer Retailers
Wave 4: September 2013 Wave 8: January 2014
Q1. On average, how often do you purchase
1 The average recalled last spend was significantly higher than Wave 4 ($3.61), up 69c to $4.30 Increased last spend and decreased perception of value for money is most 1 There was a significant likely due to seasonality of decrease in consumers’ value Brussels sprouts. for money perception of Brussels sprouts (5.9/10), compared with Wave 4 (6.5/10).
Q3. How much
Amount Purchased if Selected (mean) Wave 4 Wave 8
80% 1 Individual Brussels Individual Brussels 12.7 13.1 Sprouts are the most Sprouts 78% common format purchased, consistent with Wave 4.
27% 1 On average 13 Brussels Pre-packaged Small Bag Sprouts were purchased 2.8 2.8 of Brussels Sprouts in one shop. 27% 1 Pre-packaged Brussels Sprouts were less 11% popular pack formats Pre-packaged Large Bag with consumers, this was of Brussels Sprouts 2.9 2.8 consistent with the 14% previous Wave.
Wave 8: January 2014 Wave 4: September 2013
Q3a. How much
Online and In-store Commodity Prices 63 Brussels Sprouts
Darwin, NT Woolworths: $15.48kg Coles: $7.98kg
The average price for Brussels Brisbane, QLD Woolworths: $9.98kg / $9.98kg Sprouts in Australia was $9.83kg Coles: $9.98kg / $9.98kg
Adelaide, SA Woolworths: $14.98kg / $14.98kg Sydney, NSW Coles: N/A / $7.98kg Woolworths: $8.98kg / $8.98kg Perth, WA Coles: $8.98kg / $8.98kg Woolworths: $9.98kg Coles: $9.98kg Canberra, ACT Woolworths: $7.98kg Melbourne, VIC Coles: $8.98kg • The average retail price was $9.83kg, up from $9.43kg in Wave 4. Woolworths: N/A / $7.98kg • There was variability in Brussels sprout prices between states and retailers. Coles: $7.98kg / $5.98kg The highest price was from Woolworths in Darwin ($15.48/kg) and the lowest price was from Coles in Melbourne ($5.98/kg). • The retail price range was $9.50. Hobart, TAS Pricing was carried out on 17th August between 10am-12pm. Woolworths: N/A Prices are displayed Online / In-store. Coles: N/A Green text indicates promotional price. Spontaneous Awareness & Purchase 64 Brussels Sprouts
790% of respondents could not name any type of Brussels sprouts.
“I didn’t know there were different varieties. They’re all good though!”
Sample Wave 4, N=319 and Wave 8, N=293 Q6a. What varieties of
64% 9% As they are healthy I don't like the taste 58% 7% 57% 6% To add variety to my vegetable My kids don't like eating it selection Health was the primary 55% trigger to purchase Brussels 7% 54% sprouts and respondents 4% They taste great wanting to add variety to their It smells 54% diets. 8% 57% 9% Not suitable for all members of the As they are good in nutrition 52% 8% family 51% 11% Easy to prepare/cook with My partner doesn't like eating it 50% 9% 32% 11% To compliment other food Poor quality 31% Expense was a significantly 9% greater barrier to purchase 29% than Wave 4. Availability 10% Good for the whole family Inconsistent quality 30% was also a barrier to 10% purchase, both of which 28% may be due to seasonality. *26% Cooks quickly Other barriers included Expensive 28% wanting variety in their 18% 26% diets. 19% Specific health benefits Limited availability 24% 22% 23% 22% To add colour to a meal Other 22% 25% Wave 8: January 2014 Wave 4: September 2013 Wave 8: January 2014 Wave 4: September 2013
Sample Wave 4, N=319 and Wave 8, N=293 Q7. Which of the following reasons best describes why you purchase
61% Australian European Asian Other Weekday Dinner 58% 61% 55% 35% Weekend Dinner 40%36% 37% 30% 25% 27% Family meals 10%9% 8% 31% 5% 5% 5% 5% 3% 2% 4% 3% 3% 2% 3% 3% 6% Every-day, 26% irrespective of… 27% 11% Quick Meals 12% Wave 8 Wave 4 Wave 4: September 2013 Wave 8: January 2014
Top Cooking Styles Top 10 Accompanying Vegetables Wave 4 Wave 8 66% 65% 59% 60% Steaming 57% 54% Boiling 41% 44%
39% 39% Microwave 22% 21% 36% 37% 37%* 34% 32% 30% 28% Stir frying 16% 16% 25% 25% 22% 22% Sautéing 10% 12% 18% 16% 17% Roasting 8% 8% Stewing 8% 6%
Potatoes Carrots Cauliflowers Pumpkins Broccoli Green peas Sweet Beans Sweet Corn White Soup 8% 6% Potato Onion Blanche 7% 6% Wave 4: September Wave 8: January 2014 Baking 6% 1% Sample Wave 4, N=319 and Wave 8, N=293 Q9. How do you typically cook
1 Importance of provenance had decreased slightly since Wave 4, but is still consistent with the Harvest mean. The slight fall in importance may be due to seasonality, availability and increased expense as a barrier to purchase.
Harvest Mean 6.4
Wave 8: January 2014 6.3
Wave 4: September 2013 6.5 In Wave 3 consumers ranked “Australian Grown” as the most important factor in relation to provenance
Q14. When purchasing
Expected 1 Brussels Sprouts were expected to stay fresh for over a week to stay (average 8 days), which was consistent with Wave 4.
fresh for 1 Expectations of freshness were also consistent with Wave 8, 8.2 days where freshness was met at least most of the time on 83% of (cf. 8.2 days occasions. Wave 4)
Expectations Met
Wave 8: 1% 5% 10% 64% 19% January 2014
Wave 4: September 3%5% 7% 65% 21% 2013
Never met Rarely met Met some of the time Met half of the time Met most of the time Always met
Sample Wave 4, N=319 and Wave 8, N=293 Q12. How long do you expect
Trends: Brussels Sprouts
*Due to low number of launches only Summary and Product slides will be shown. There were 15 global launches of products containing Brussels Brussels Sprouts Global NPDs sprouts as an ingredient. The majority of launches were November 2013 – January 2014 predominantly juice drinks in Japan and the USA.
Country Region
7% Japan 53%
40% 53% USA 40%
Ireland 7% Asia Pacific North America Europe 15 Global Launches
Top Pack Formats Top Claims
7% 7% Low/No/Reduced Sugar 73% 7% Categories Low/No/Reduced 53% 47% Sodium 13% Juice Baby Enviro Friendly 47% Drinks Food Package 53% 33% 20% All Natural Product 33% Fruit & Carton Can Composite Vegetables Antioxidant 33% Bottle Flexible Tub 13% 71 Brussels Sprouts Product Launches: Last 3 Months (November 2013 – January 2014) Summary
• There were 15 products launched globally that contained Brussels sprouts as an ingredient in the last three months, which was consistent to previous trends analysis.
• No products were launched in Australia.
• Products were launched predominately in Japan (53%) and USA (40%).
• Consistent with previous launches, carton (47%) and can (20%) were the most used pack formats.
• Category launches were juices (53%), baby food (33%) and fruit & vegetables (13%).
Source: Mintel (2014) • The most used claims for products launched were health orientated, including low sugar (73%) and low sodium (53%).
• Due to the low number of launches and categories’ only 8 examples have been presented this month (examples of these can be found in the following pages). Innovative Brussels Sprouts Launches: 72 L3M (November 2013 – January 2014)
Tesco Christmas Ito En Jujitsu Yasai Toddler Health Vanilla Market Pantry Brussels Brussels Sprouts with Green Vegetable Juice Flavored Rice Protein Sprouts Chestnuts (Japan) Base Nutritional Drink (USA) (Ireland) Mix
(USA) Ito En Jujitsu Yasai Green Vegetable Tesco Christmas Brussels Sprouts with Market Pantry Brussels Sprouts have Juice has been reformulated and Chestnuts are seasoned with cracked been repackaged with an updated repackaged. It now contains more green Toddler Health Vanilla Flavored Rice black pepper butter. This microwavable design. The microwaveable product is peas and common beans purée to offer Protein Base Nutritional Drink Mix is product is suitable for vegetarians, and said to be an excellent source of vitamin mild and fruity flavour. It is made with 21 available in a newly designed pack. The retails in a 325g widely recycled pack. C and retails in a 16-oz. pack. vegetables and four fruits, is free from nutritionally balanced, non-GMO rice sugar and salt, and is naturally rich in based drink mix for toddlers 13 months dietary fibre. to 5 years of age is complete with vitamins and minerals, protein, antioxidants, fiber, enzymes, prebiotics, probiotics and Omega 3 (DHA).
Claims: Claims: Claims: Claims: Seasonal, Vegetarian, Ethical - Prebiotic, All Natural Product, No Additives/Preservatives, Low/No/Reduced Allergen, GMO-Free, Economy, Microwaveable Environmentally Friendly Package, Low/No/Reduced Sodium, Ethical - Microwaveable Ethical - Environmentally Friendly Environmentally Friendly Package, Package, Ethical - Charity, Gluten-Free, Low/No/Reduced Sugar, High/Added Babies & Toddlers (0-4), Children (5-12), Fiber Antioxidant
Source: Mintel (2014) Innovative Brussels Sprouts Launches: 73 L3M (November 2013 – January 2014)
Kagome Yasai Seikatsu Ito En Rich Dietary Fiber Kagome Yasai Ichinichi Ito En Jujitsu Yasai 100 Yuzu Mix Juice Vegetable Juice Kore Ippon Super Rich Premium Additive-Free (Japan) (Japan) Vegetable Juice Vegetable Juice (Japan) (Japan) Ito En Shokubutu Seni Yasai (Rich Kagome Yasai Seikatsu 100 Yuzu Mix Dietary Fiber Vegetable Juice) contains Juice is a new seasonal variety. It Pola 7shoku Yasai No Shikisai Shibori dietary fibre equivalent to 900g of features refreshing flavour and contains Yasai Mix Noshuku Juice (7-Color lettuce. It is free from added sugar and Ito En Jujitsu Yasai Premium Mutenka yuzu from Kochi. The product is made Vegetables Concentrated Mixed Juice) salt. The product retails in a 200ml (Premium Additive-Free Vegetable with three fruits and 21 vegetables, is is a blend of 13 types of vegetables, carton. Launched on October 14, 2013 Juice) combines 30 types of vegetables rich in vitamin C, and is free from with 7 colours of vegetables: red, with an RRP of 105 yen. and 5 types of fruit. It is free from added preservative, added sugar and salt. orange, yellow, green, purple, white, and sugar, sodium, flavouring and black. 450g of vegetables were used per preservatives. can. The product retails in a 6 x 190g pack.
Claims: Claims: High/Added Fiber, Low/No/Reduced Claims: Claims: No Additives/Preservatives, Sodium, Low/No/Reduced Sugar High/Added Fiber, Low/No/Reduced No Additives/Preservatives, Low/No/Reduced Sodium, Limited Sodium, Low/No/Reduced Sugar Low/No/Reduced Sodium, Premium, Edition, Low/No/Reduced Sugar, Low/No/Reduced Sugar Seasonal
Source: Mintel (2014) 74
Capsicums. Purchase and Consumption Behaviour 75 Capsicums
Average Average 1 Purchase and consumption frequency of Purchase Consumption capsicum was consistent with Wave 4, 4.2 times per 10.2 times with purchase on average once a week. month per month (cf. 4.4 times (cf. 10.3 times 1 The key purchase channels were per month, per month, mainstream retailers and specialist Wave 4) Wave 4) retailers.
Purchase Channels 58% 55% 53% 47% 41% 37%
22% 20% 20% 17% 19% 17%
4% 3% 2% 3% 1% 1% 2% 2%
Woolworths Coles Specialist Fruit Aldi Markets Independent Direct from the Gourmet Costco Convenience Other and Vegetable Supermarkets grower Independent Stores Retailer Retailers Wave 4: September 2013 Wave 8: January 2014
Q1. On average, how often do you purchase
1 The average consumer typically purchases 700g of Capsicum, the same as Wave 4.
1 The average recalled last spend on Capsicum was $4.00, up 11c from Wave 4.
1 Consumer perception of value had significantly decreased since Wave 4 (6.3/10) to 5.8/10 in Wave 8.
Q3. How much
83% Individual Capsicums 2.6 2.5 85% 1 Individual capsicums were the most purchased format, Pre-packaged Mixed 22% consistent with Wave 4. Tray/Bag of 1.8 1.6 Capsicums 22% 1 On average consumers purchased over 2 capsicums per shop. Pre-packaged Small 10% Tray/Bag of 1 Pre-packed formats 1.8 1.7 were less popular with Capsicums 15% consumers, although one in five consumers purchased a mixed tray. Pre-packaged Large 7% Tray/Bag of Capsicums 9% 2.3 1.8
Wave 8: January 2014 Wave 4: September 2013
Q3a. How much
Online and In-store Commodity Prices 78 Capsicum (Green)
Darwin, NT Woolworths: N/A Coles: $6.98kg
The average price for Capsicum (green) Brisbane, QLD Woolworths: $5.98kg / $5.98kg in Australia was $6.68kg Coles: $5.98kg / $5.98kg
Adelaide, SA Woolworths: $5.98kg / $5.98kg Sydney, NSW Coles: $6.98kg / $6.98kg Woolworths: $5.98kg / $5.98kg Perth, WA Coles: $5.98kg / $5.98kg Woolworths: $6.98kg Coles: $8.98kg Canberra, ACT Woolworths: $6.98kg Melbourne, VIC Coles: $5.98kg • Green Capsicum prices were relatively consistent between states and Woolworths: $6.98kg / $6.98kg retailers. Coles: $6.98kg / $5.98kg • The lowest price was $5.98kg and the highest price reported was $8.98kg. The retail price range for green Capsicum was $3.00. • The average price per kg was $6.68, up from $4.75kg from Wave 4. Hobart, TAS Pricing was carried out on 17th January between 10am-12pm. Woolworths: $7.98kg Prices are displayed Online / In-store. Coles: $8.98kg Green text indicates promotional price. Spontaneous Awareness & 79 Purchase Capsicum 50% Red capsicum 47% 50% Green capsicum 7 Colour remained the dominant 46% differentiator for capsicum varieties, with 44% red, green and yellow the most recalled Yellow capsicum types. 42%
7 7% There was still a relatively high level of Orange capsicum respondents unable to recall a type of 7% capsicum, which was consistent with Wave 4 levels. 2% Purple capsicum 2% Baby (miniature) 2% capsicum 3% Respondents recalled specific varieties of chillies, such as Other banana, jalapeno & 3% cayenne peppers. Do not know any 44% varieties 48%
Wave 4: September 2013 Wave 8: January 2014
Sample Wave 4, N=499 & Wave 8, N=313 Q6a. What varieties of
65% 4% To use as an ingredient in dishes My partner doesn't like eating it 64% 4% 60% 9% They taste great Poor quality 63% The key trigger to purchase 5% was using capsicums as a core 64% ingredient in dishes and adding 5% To add colour to a meal Hard to store/keep 63% colour to meals. Respondents 5% also purchased capsicum for To add variety to my vegetable 54% the taste. 9% Inconsistent quality selection 57% 6% 52% Easy to prepare/cook with 3% Not suitable for all members of 54% 6% the family 54% 12%* To compliment other food Limited availability 54% 7% Over a third of consumer’s 53% 7% As they are healthy indicated that expense was I grow my own 53% the primary barrier to 7% purchase. 43% 15% As they are good in nutrition . Short shelf life 49% 11% 41% 33% It's versatile Expensive 39% 29% 33% Good for the whole family 23% Other 33% 32%
Wave 8: January 2014 Wave 4: September 2013 Wave 8: January 2014 Wave 4: September 2013
N=501 Q7. Which of the following reasons best describes why you purchase
Typical Cuisine Cooked 57% Weekday Dinner 56% Asian Australian European Snacks Other 42% Weekend Dinner 40% 55%57% 51% 39% 44% Family meals 35%35% 36% 39%39% 39% 29% 28% 27% 25% 24% 43% 17%15% 15% Quick Meals 12% 12%10% 37% 35% Every-day Chinese Thai Indian Vietnamese Modern Traditiona Italian Snacks Mexican Other 35% Wave 8 Wave 4 Wave 4: September 2013 Wave 8: January 2014
Top 10 Cooking Styles Top 10 Accompanying Vegetables Wave 4 Wave 8 62%63% Stir frying 73% 77% 55% 48% Raw 58% 55% 42%42% 45% 42% 41% 39% Roasting 32% 28% 34%33% 34% 32% 31% 29% 28% 27% 27% 25% Stewing 21% 16% Grilling 20% 21% Sautéing 19% 20% Soup 17% 12% Tomatoes Carrots White Red Onion Lettuce Celery Cucumbers Broccoli Zucchini Baby Onion Spinach Shallow Frying 15% 12% Baking 15% 19% Wave 4: September 2013 Wave 8: January 2014 Steaming 13% 12%
Sample Wave 4, N=499 and Wave 8, N=313 Q9. How do you typically cook
1 The provenance of Capsicums is important to Australian consumers – consistent with that measured in Wave 4 and the Harvest mean for all vegetables evaluated.
Harvest Mean 6.4
Wave 8: January 2014 6.3
Wave 4: September 2014 6.4 In Wave 3 consumers ranked “Australian Grown” as the most important factor in relation to provenance
Q14. When purchasing
Freshness and Longevity: Capsicums 83
Expected 1 Capsicum was expected to stay fresh for 8 days, which was to stay consistent with Wave 4. fresh for 1 Overall there was a decrease in perceptions of freshness from 7.9 days Wave 4 to Wave 8, however, overall expectations of freshness (cf. 8.1 days were met at least most of the time for capsicums. Wave 4)
Expectations Met
Wave 8: 1% 10% 10% 66% 12% January 2014
Wave 4: September 1%5% 11% 66% 18% 2013
Never met Rarely met Met some of the time Met half of the time Met most of the time Always met
N=501 Q12. How long do you expect
Trends: Capsicums
*Mintel search term was Capsicum There were 152 global launches containing capsicum as an ingredient. Capsicum Global NPDs Asia Pacific was the key region for launches, specifically Australia, China and India. Top category launches were for meals, sauces and November 2013 – January 2014 snacks.
Country Region
8% Australia 13% 6% 5% China 12%
18% India 11% 64%
South Korea 10%
New Zealand Asia Pacific Europe 9% Latin America Middle East & Africa North America 152 Global Launches Top Pack Formats Top Claims
No Additives/Preservatives 30% 23% 30% Categories Microwaveable 18%
8% Meals Sauces Vegetarian 16% 9% 27% 18% 16% Ease of Use 14% 14% Snacks Processed Flexible Bottle 18% Products Tray Tub 11% Gluten-Free 13% Flexible sachet Other 86
Capsicum Product Launches: Last 3 Months (November 2013 – January 2014) Summary
• There were 152 products launched globally in the last three months that contained capsicum (capsicum, specifically, was used as the search term).
• There were 19 products launched in Australia (13%), the most innovative products can be found in the following slides.
• Launches primarily occurred in Asia Pacific (64%) and Europe (18%).
• Flexible pack format (30%) and bottles (16%) were the most used packaging for products over the last three months.
• The meal category had the largest number of product launches (27%), followed by sauces and snacks (18% each).
• Top claims used were no additives or preservatives (30%), microwavable (18%) and processed products (11%). Source: Mintel (2014)
• The most innovative product launches were Lansley Body Expert Lift and Firm serum and Desert Pepper Trading Company Tequila Salsa (examples of these can be found in the following pages). 8 The countries with the most launches were Australia, 87 Capsicum SKUs China and India. 8 Meals, sauces and snacks were the main categories Country, Region & Categories for launches over the last three months. Top Launch Countries Top Launch Categories
13% Australia Meals & Meal Centers 27%
Sauces & Seasonings 18% 12% China
Snacks 18% 11% India Processed Fish, Meat 11% & Egg Products 10% South Korea Hair Products 7%
9% New Zealand Soup 5%
7% USA Savoury Spreads 152 4% Global Launches 6% UK Skincare 3%
Number of Global Capsicum NPD for the L3M N=152 Capsicum Launches 88 Top Pack Formats Used Top Claims Launched
No Additives/Preservatives
7 The most common claims used for new Microwaveable product launches were convenience (microwaveable, ease of use) and health Vegetarian claims (no additives, gluten free). Ease of Use Gluten-Free 7 Top pack formats launched in the last three months were flexible, bottle and jar. Low/No/Reduced Allergen Time/Speed Botanical/Herbal Top Packs Launched Social Media Ethical - Environmentally…
Flexible All Natural Product
Bottle Low/No/Reduced Cholesterol
Tray Low/No/Reduced Transfat
Tub Brightening / Illuminating*
Flexible sachet GMO-Free
Jar Halal
Flexible stand-up pouch Low/No/Reduced Fat
Tube 0% 10% 20% 30% 40%
0% 10% 20% 30% 40%
Number of Global Capsicum NPD for the L3M N=152 Only regions with n >30 are displayed
Innovative Capsicum Launches: Natural Polyphenol 89 L3M (November 2013 – January 2014) Antioxidants
Banjara's Black Henna Original Source Reviving Delizie di Calabria Red Maggi Healthy Soups (India) Black Pepper and Chilli Chilli Pepper Spread Chinese Tomato Soup Bath (Italy) (India) (Egypt) Banjara's Black Henna has been Delizie di Calabria Dolcezza di relaunched with a new ammonia-free Peperoncino (Red Chilli Pepper Spread) Maggi Healthy Soups Chinese Tomato Original Source Reviving Black Pepper formula, and a newly designed 20g is now available. This spread is made Soup comes with five senses granules, and Chilli Bath contains natural 'stuff', pack. The product is enriched with with Calabria red chilli pepper and including hear granules which rustle, and is designed to provide a warmer capsicum to accelerate hair re-growth sugar, and is rich and nutritious. It is see natural colour of vegetables, touch alternative to ice baths, with mixed black and increase blood circulation on the excellent to spread on bread, biscuits or granules full of vegetable pureé, smell pepper and little habanero chilli to make scalp, as well as treating hair-loss enjoyed with cheeses or boiled meats as fresh vegetables aroma, and taste an original reviving bath experience. The conditions. well as cold cuts. goodness of real soup. vegan-certified product retails in a 500ml recyclable pack.
Claims: Claims: Claims: Claims: Botanical/Herbal, Brightening / Botanical/Herbal, Vegan, Ethical - N/A No Additives/Preservatives, Vegetarian Illuminating*, Anti-Hairloss, Long- Environmentally Friendly Package, No Lasting*, Ease of Use Animal Ingredients
Source: Mintel (2014) Innovative Capsicum Launches: Natural Polyphenol 90 L3M (November 2013 - January 2014) Antioxidants
The City Kitchen Desert Pepper Trading Lansley Body Expert Lift Mackie's of Scotland Mexican Meals Meatballs Company Tequila Salsa and Firm Serum Scotch Bonnet Chili in Spicy Tomato Sauce (USA) (Thailand) Pepper Chips (Australia) (USA)
Desert Pepper Trading Company Lansley Body Expert Lift and Firm
Tequila Salsa is a concoction of red Serum is said to be fast-acting and Mackie's of Scotland Scotch Bonnet The City Kitchen Mexican Meals tomato, fiery chiles and bright, silver effective for a firmer and slimmer shape. Chili Pepper Chips are made from Meatballs in Spicy Tomato Sauce are tequila. The all natural and gluten free It is formulated with: capsicum extract, a naturally grown potatoes. The now available. They comprise beef sauce with medium burn contains no thermo-genic ingredient, and L-canetine vegetarian product retails in a 5.3-oz. meatballs cooked in a spicy, smokey additives and retails in a 16-oz. jar. to enhance blood circulation and pack. tomato sauce and served with Mexican stimulate body to burn more fat. rice. This microwaveable product is ready in three minutes and retails in a 350g pack serving one portion.
Claims: Claims: Claims: Claims: Microwaveable No Additives/Preservatives, All Natural Botanical/Herbal, Anti-Cellulite, Firming*, Vegetarian Product, Low/No/Reduced Allergen, Time/Speed, Slimming* Gluten-Free
Source: Mintel (2014) Innovative Capsicum Launches: Natural Polyphenol 91 L3M (November 2013 - January 2014) Antioxidants
Dani 100% Dry Red Tarczynski Kabanos MasterKong Shuang La Laboratoires Biocos Pepper Exclusive Party Mix Ban Mian Spicy Beef Lovea L'Argan (Spain) Sausage Assortment Noodles Regenerating Body (Poland) (China) Scrub (France)
Dani 100% Ñoras (100% Dry Red Tarczynski Kabanos Exclusive Party Mix MasterKong Shuang La Ban Mian You Pepper) has been repackaged in a (Party Mix Sausage Assortment) La Zi Ma La Niu Rou Mian (Spicy Beef The Laboratoires Biocos Lovea Bio newly designed pack. These peppers contains poultry sausages with added Noodles) come with classic beef sauce range is certified by the EcoCert and can be used in vegetable soups, meat pork meat, pork sausages, and pork from MasterKong. This instant product Cosmébio, featuring products that are and game stews, or just on their own. sausages with chilli. This product retails retails in a 130g pack. 98% natural in origin and free from The product retails in a pack containing in a 150g pack, containing 3 x 50g parabens, dyes, silicones, three units. packets. phenoxyethanol, PEGs, nano and artificial fragrances. Available as part of the L'Argan (Argan) sub-range is Gommage Corps Régénérant (Regenerating Body Scrub)
Claims: Claims: Claims: Claims: N/A N/A Time/Speed No Additives/Preservatives, Silicone Free, Paraben Free, Cleansing*, Botanical/Herbal, Exfoliating, Organic
Source: Mintel (2014) Australian Capsicum Launches: 92
L3M (November 2013 - January 2014)Natural Polyphenol Antioxidants
Edmonds 100% Fat Free Heinz Little Kids Ravioli Continental Cup A Soup Alana's Pantry Spicy Italian Salad Dressing Bolognaise Hot N Spicy Chicken Morocco Sauce Noodle Flavoured Soup Edmonds 100% Fat Free Italian Salad Alana's Pantry Spicy Morocco Sauce is Heinz Little Kids Ravioli Bolognaise, is a Dressing is a zesty dressing made with an aromatic cumin and red chilli harissa source of iron and protein and made Continental Cup A Soup Hot N Spicy a splash of lemon juice and Italian sauce with a hot heat level. This halal with ravioli, beef and a variety of Chicken Noodle Flavoured Soup Mix is herbs. This classic product contains no certified product, with natural different vegetables with a right portion free from artificial colours, flavours, artificial colours or flavours, and retails in ingredients, is free from preservatives, size for little tummies and a right texture added MSG and 99% fat free. This a 330ml recyclable bottle. colours and gluten, and retails in a to encourage chewing. product retails in a 55g recyclable pack 250ml pack. providing two servings.
MasterFoods Mild Table of Plenty Spanish Obela Tuscan Garden Simplee Soup in a Cup Moroccan Seasoning Barbecue Natural Spice Hommus Asian Laksa with Blend Noodles Soup MasterFoods Mild Moroccan Seasoning Obela Savoury Tuscan Garden is suggested for use on lamb, chicken or Hommus has a creamy smooth texture, Simplee Soup in a Cup Asian Laksa with Table of Plenty Spanish Barbecue beef dishes before grilling, barbecuing and is garnished with veggies and Noodles Soup contains no added MSG, Natural Spice Blend is Spanish smoked or pan frying, or for adding to rice dishes spices. The gluten-free product contains artificial colours or preservatives and paprika blend with herbs and spices that and salads. It retails in a 47g partially no artificial flavours or colours and provides a source of fibre. This easy-to- is suitable for chicken, beef, seafood recyclable pack. retails in a 220g pack. prepare product is suitable for and soups. vegetarians.
Source: Mintel (2014) 93
In the Media. General Vegetable News 94 (July–September 2013)
A study conducted by Arizona State University found that children could be conditioned to eat vegetables they usually wouldn’t by serving vegetables with cheese and peanut butter. After initial conditioning, kids were more likely to eat their vegetables plain. Source: www.universityherald.com
A joint venture between Perfection Fresh and Coles is launching a seasonal range of 11 vegetables called ‘Hatters Vegetables’. The range provides seasonal produce with personality aimed at engaging consumers in the fresh produce section. Source: www.theland.com.au
Commodity News 95 (July–September 2013)
Article published in Most of the calories that Brussels Sprouts are Red capsicums Herald Sun come from Spinach are in peak season in the contain Vitamin C, highlighting the rising from the protein. winter months. When Vitamin A, Vitamin Source: medicalnewstoday.com purchasing look for B6 and fiber, all of prominence of Vietnamese cuisine Odd Spot: The chemist firm, compact and which are great for measuring the nutritional green heads. maintaining a and Asian vegetables benefits of spinach in major Australian Brussels sprouts are healthy kidney. accidently printed the a good source of Source: www.timesofindia cities. decimal place in the wrong Source: Herald Sun spot increasing the iron Vitamin C, value 10 times the actual Potassium and amount. The inflated iron Folate, which help value was the premise behind the cartoon Popeye fight diseases and and led to a spike is cancer as well as Spinach sales on the idea good for the heart of high iron, and therefore strength. and blood pressure. Source: Source: www.magicvalley.com/lifestyles/ www.businessinsider.com.au