2018 SERIES The most delicious run ever hits the road this year with a huge line up of events that get mouths watering and hearts pumping. At the Cooking Light & Health Fit Foodie Festival & 5K, runners eat their way to the finish line, ABOUT then celebrate post-race with bites from local purveyors, beer garden, mini workout classes, and so much more. The 2018 series will be held in Fairfax, VA; Austin, TX; Denver, CO (Westminster); and San Diego, CA, bringing together those who love fitness and love food. This lifestyle balance is celebrated over two days, beginning with Bib Pick Up on Friday and followed by Saturday’s 5K and Food and Fitness Festival.

San Diego, CA OFFICIAL An invaluable part of this journey is giving back to the community, which is why, for the 2018 Series, we have teamed up with No Kid Hungry as our Official Charity. Our mission in teaming up with No Kid Hungry is to encourage runners to form teams and, with those teams, raise funds and awareness for childhood hunger.

The No Kid Hungry campaign connects kids in need with nutritious food and teaches their families how to cook healthy, CHARITY affordable meals. The campaign also engages the public to make ending child hunger a national priority. 5K RUN / WALK

Fit Foodies unite at the most delicious run ever for an amped up tasting experience that is best enjoyed in running shoes! At the Fit Foodie 5K, a love of food and fitness collide through a run and/or walk with bites at each mile.

The Happy Hour Bib Pick Up is hosted the evening before at a local favorite restaurant, where runners can snag their bib, see a sneak preview of the post-race Food and Fitness Festival, and cash in on the host restaurant’s Fit Foodie Happy Hour specials.

Fairfax, VA » Saturday, June 2 Austin, TX » Saturday, June 23 Denver, CO » Saturday, July 28 (5K + 10K) San Diego, CA » Saturday, October 20 FOOD AND FITNESS FESTIVAL

At the post-5K Food and Fitness Festival, runners and guests alike indulge their foodie side. No running required! This Food and Fitness Festival celebrates the Fit Foodie lifestyle with bites from local purveyors and sips in the beer and wine garden, plus culinary demonstrations and mini workout classes from talented chefs and professional trainers.

Fairfax, VA » Saturday, June 2 Austin, TX » Saturday, June 23 Denver, CO » Saturday, July 28 San Diego, CA » Saturday, October 20 AUDIENCE DEMOGRAPHICS

Attracting over 7,200 health and wellness enthusiasts*, the Fit Foodie Festival & 5K appeals to a plethora of health-minded consumers.

Gender Income • Female » 73% • Under $50,000 » 15% • Male » 27% • $50,000 - $100,000 » 40% • Over $100,000 » 45%

Ages Family Size • Under 21 » 7% • 1 - 2 » 52% • 21-29 » 18% • 3 - 5 » 44% • 30-39 » 31% • 6+ » 4% • 40-49 » 23% • 50-59 » 15% • 60+ » 6%

*Statistics from 2017 Series OVER 1.5 BILLION MARKETING IMPRESSIONS*

*Statistics from 2017 Series 2017 FIT FOODIE CAMPAIGN

Eat your way to the finish line and celebrate at the post-race John Hancock Vitality Village Food and RUN. Fitness Festival. Registration includes: · Race registration and bib EAT. · Bites at each mile · Finisher’s medal BILL RODGERS + ABDI ABDIRAHMAN · John Hancock Vitality Village Food and DRINK. BILL IS A FOUR-TIME AND NEW YORK CITY CHAMPION. ABDI, Fitness Festival A FOUR-TIME OLYMPIAN, HAS WON NATIONAL CHAMPIONSHIPS ACROSS MANY · Delicious tasting stations END DISTANCES AND RECENTLY FINISHED 6TH AT THE 2017 . · Finish line celebration drinks · Goody bag with gifts from top health and wellness brands FITFOODIERUN.COM FOR LOCATION INFO, RUNNING COURSES, CELEBRITY HUNGER. PARTICIPANTS & MORE! SAVE 15% WITH PROMO CODE: FFCA15 · Meet-and-greets with John Hancock Elite Athlete Ambassadors Bill Rodgers & Abdi Abdirahman · Cash reward for top finishers

· Friday Night Bib Pick Up Happy Hour PHOTO CREDIT: GAMEFACE MEDIA SAN DIEGO, CA · Donation to No Kid Hungry · Win Big: Run the fastest 5K for a chance to win entry into the 2017 Intertrust Cayman Islands Marathon & a OCTOBER 7 four-night trip to the Cayman Islands on December 3! SUPPORTING SPONSORS

JOIN US AT THE Fit Foodie San Diego Postcard MOST DELICIOUS RUN EVER! TITLE SPONSORS VISIT FITFOODIERUN.COM TO REGISTER OR START A

PHOTO CREDIT: GAMEFACE MEDIA TEAM. SAVE 15% WITH PROMO CODE: RUN. COOKINGLIGHT RUN. HOST SPONSOR EAT. EAT. DRINK. DRINK. @ FIT FOODIE END

AUSTIN, TX Eat your way to the finish line and HUNGER. celebrate at the post-race John ROUND ROCK Hancock Vitality Village Food and Fitness Festival. Registration includes:

MAY 20 · Race registration and bib JULY 29 // DENVER, CO (WESTMINSTER) · Bites at each mile · Finisher’s medal · John Hancock Vitality Village Food and SEPT 9 // CLEARWATER, FL Fitness Festival · Delicious tasting stations OCT 7 // SAN DIEGO, CA Presented by · Finish line celebration drinks SUPPORTING SPONSORS · Goody bag with gifts from top health and wellness brands *Dates, elite athletes, course, and content subject to change. · Meet-and-greets with John Hancock Elite Athlete MEET DESIREE LINDEN + ! Ambassadors Desiree Linden and Ryan Hall · Cash reward for top finishers DESIREE IS A TWO-TIME OLYMPIAN AND THE · Friday night Packet Pick Up Party FOURTH FASTEST AMERICAN MARATHONER OF ALL TIME. RYAN HOLDS THE AMERICAN RECORD · Donation to Official Fit Foodie Charity Partner OFFICIAL CHARITY IN THE 20K, 30K AND . WIN BIG! RUN THE FASTEST 5K FOR A CHANCE TO WIN ENTRY INTO THE 2017 INTERTRUST CAYMAN ISLANDS MARATHON & A FOUR- FITFOODIERUN.COM FOR LOCATION INFO, RUNNING COURSES, CELEBRITY NIGHT TRIP TO THE CAYMAN ISLANDS ON DECEMBER 3! PARTICIPANTS & MORE! SAVE 15% WITH PROMO CODE: FFTX15

TITLE SPONSORS HOST SPONSOR SUPPORTING SPONSORS EVENT PRODUCTION Electronic Broadcast to Cooking Light and Health opt-in subscribers Over 11 million web hits Fit Foodie Austin Poster OVER 693 MILLION PR IMPRESSIONS*

*Statistics from 2017 Series WHAT THEY’RE SAYING

OVERALL IMPRESSIONS* 7,246 Fit Foodie Attendees 1,521,846,028 Advertising & Marketing Collateral Impressions 693,791,059 PR Impressions 2,215,644,333 Total Impressions

*Statistics from 2017 Series CONTACT US

Michelle Metter Partner [email protected] 619-312-1212 ext. 101

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