LYONESS PRESS INFORMATION CONTENT
01 THIS IS LYONESS 3
02 BRANDS & BUSINESS AREAS 4
03 MISSION, VISION AND GOALS 5
03 KEY STATISTICS 6
04 SHOPPING BENEFITS 7
05 SHOPPING WITH LYONESS 8
06 INTERNATIONAL PARTNERS 9
07 CUSTOMER LOYALTY PROGRAMME 10
08 LYONESS SME PROGRAMME 11
09 LYONESS FOUNDATIONS – CHILD & FAMILY FOUNDATION 12 – GREENFINITY FOUNDATION 13
10 LYONESS MANAGEMENT TEAM 14
11 COMPANY STRUCTURE 15
12 CERTIFICATES 16
CONTACT
Silvia Kelemen Head of Public Relations Lyoness Group AG e-mail: [email protected]
2 THIS IS LYONESS
Lyoness International AG
First founded back in 2003, the Lyoness story has been one of great success: Lyoness now operates in 46 different countries around the world and forms an international network of around 5 million Members and 50,000 Loyalty Merchants. After achieving its aim to expand across Europe by the start of 2013, Lyoness’ focus turned to incorporating a new company, Lyoness International AG, consolidating its subsidiaries and launching a multi-brand strategy – all part of its comprehensive plan for growth.
Since 2014, there has been further restructuring: Lyoness International AG is now supported by the service company Lyoness Group AG, which is responsible for product development, service and support. Headquar- tered in Switzerland, Lyoness International AG serves as a holding company to manage the global business by looking after the four continental companies under which all the national subsidiaries are distributed. Its main responsibilities are supporting Lyoness Members, Loyalty Merchants and Lyconet Marketers in all of the individual countries.
Lyoness Group AG
Lyoness Group AG is based in Graz, Austria, where it performs a range of different services for the Lyo- ness group. The employees and managers at Lyoness Group AG work in a wide array of fields, ranging from product development and IT to marketing and service. They provide important support for Lyoness companies all over the world.
„Our goal was to set up a centre of expertise made up of all the departments needed for the technical development of Lyoness products“ explains CEO Hubert Freidl. „This approach has enabled us to make our company even more efficient and even more innovative.“
3 BRANDS & BUSINESS AREAS
Shopping Community, Customer Loyalty Programme and Network Marketing Business
The Lyoness Group of companies is an international business comprising three main seg- ments; a shopping community, a customer loyalty programme and a network marketing business.
In 2014, the Lyoness Group underwent a significant restructuring process with a view to improving communication with and services to all target groups, dividing these three main segments into two separate brands; Lyoness and Lyconet.
Lyoness forms the foundation of the Lyoness Group and incorporates two key areas of business: • An international multi-sector community for shoppers • A customer loyalty programme for businesses
Lyoness works with businesses, mainly from the retail and service sectors, who agree to join the loyalty programme as Loyalty Merchants, and with whom are negotiated special discounted shopping conditions. These are passed on to Lyoness Members when they shop at Loyalty Merchants, in the form of shopping benefits (including “Cashback” and “Shopping Points”), thus providing businesses with their own Customer Loyalty Programme and shoppers with a Shopping Community.
YOUR SHOPPING NETWORK
Lyconet encompasses the remaining area of business: • A network marketing solution for businesses and independent entrepreneurs
The Lyconet network marketing programme provides independent entrepreneurs (“Marketers”) with the opportunity to establish their own shopping networks and to benefit from purchases made by them at Loyalty Merchants worldwide; they also can earn additional income from marketing Lyoness products on behalf of Lyconet.
4 MISSION, VISION AND GOALS
Mission
The Lyoness Group strives to appeal to shoppers looking to save money on everyday spending and businesses looking to build lasting customer relationships.
By combining the needs of shoppers and businesses alike, Lyoness has created a unique global network that forms the basis of the Lyoness Shopping Community and Loyalty Programme, benefiting both Members and Merchants alike.
This represents our vision of a strong community, built on innovation and cultural diversity, where we are able to work together for the good of society and the environment. Together We Are Stronger!
Vision
Lyoness aims to establish the world’s most popular advantage card (the Cashback Card) to accompany the world’s largest customer loyalty programme. We believe our success can be attributed to the Cashback Card’s unique capacities: Lyoness Members are able to benefit from shopping whilst providing direct support for environmental and educational projects all over the world.
Goals
By 2020: • the final expansion of the shopping network is planned (full coverage of shopping opportunities in all sectors) in 30 of our 46 markets. • 8% of the population in 30 of our 46 markets should use the Lyoness shopping advantages. • Lyoness will be the world’s largest customer loyalty programme.
5 KEY STATISTICS
1. Founded: in July 2003
2. CEO: Hubert Freidl
3. Headquarters: Lyoness International AG – Buchs, Switzerland Lyoness Group AG – Graz, Austria
4. Total Members: 5 million
5. Total Loyalty Merchants: 50,000
6. Online shops: 6,700
7. SMEs: 42,650
8. Chain stores: 800
9. Cashback Points: 300,000
10. Markets: present in 46 markets worldwide
Europe 33 markets Austria, Germany, Switzerland, Hungary, Slovakia, Czech Republic, Bulgaria, Romania, Slovenia, Serbia, Croatia, Poland, Italy, Turkey, England, Greece, Ireland, Netherlands, Belgium, France, Macedonia, Lithuania, Sweden, Spain, Portugal, Cyprus, Latvia, Finland, Bosnia- Herzegovina, Denmark, Montenegro, Estonia, Norway
North- and South America 4 markets USA, Canada, Brazil, Mexico
Middle East and Africa 3 markets South Africa, Qatar, United Arab Emirates
Asia-Pacific 6 markets Hong Kong, Macau, Australia, Philippines, Thailand, New Zealand As at: 08-2015 6 SHOPPING BENEFITS
Lyoness promises “Money back with every purchase” at Lyoness Loyalty Merchants, providing Members, as part of an international, multi-sector shopping community, with the unique opportunity to save money by receiving Cashback and Shopping Points.
Cashback With every purchase made at a Loyalty Merchant, a Member will receive up to 5% of the purchase value as Cashback at LYONESS.COM. Once 5 euros or more has accumulated (amount varies by country), this money is transferred automatically into his private bank account.
Shopping Points In addition to Cashback, Lyoness Members will also receive Shopping Points for every purchase made at a Loyalty Merchant. Shopping Points can be redeemed in exchange for exclusive deals on selected products and services. The number of Shopping Points received per purchase is dependent on its total value, in line with the conditions predetermined by the Loyalty Merchant in question.
7 SHOPPING WITH LYONESS
Lyoness Members receive up to 5% Cashback and Shopping Points, as an overall percentage of the total purchase value, every time they shop at a Loyalty Merchant – saving money really is that simple!
Each Member has access to an online personal profile at LYONESS.COM, where he can check the current status and balance of his shopping benefits at any time.
The Lyoness Cashback Card is designed to be used in a similar way to other advantage cards, whilst collecting Cashback in Members’ online cash accounts. The Prepaid Lyoness MasterCard® is a prepaid debit card with the added functionality of a Cashback Card: Lyoness Members can use the Prepaid Lyoness MasterCard® to make payments as well as receive Cashback at participating Loyalty Merchants.
Vouchers provide Members with another form of cashless payment that allows them to save money at participating Loyalty Merchants. Vouchers can be ordered and purchased from a number of Voucher Selling Points, or from Members’ local Lyoness Office.
Lyoness Members can also save money when shopping online. The Lyoness online shopping portal at LYONESS.COM provides Members with easy access to their favourite online Loyalty Merchants and purchases are tracked automatically, making it even easier to benefit! If Members decide to activate the “Cashback Bar” browser extension, they will also receive regular updates on the shopping benefits available from online Loyalty Merchants.
8 INTERNATIONAL PARTNERS
Lyoness Members can take advantage of Lyoness’ shopping benefits at a wide range of Loyalty Merchants, at every branch across every market in which Lyoness operates. The overview presented here applies to various different countries and several branches.
• bauMax (AT, SK, CZ, SI) • Nordsee (AT) • Elipso (HR) • BAT (PL) • Bricofer (IT) • Cadoro (IT) • Europcar (AT) • Pevec (HR) • VAGA (LT) • KB Expert (CZ) • Praktiker (HU, RO) • Care Vision (AT, DE, NL) • Zenit Hoteles (ES, PT, HU) • Alpine Pro (CZ) • Elektromarkt (LT) • Profi Reifen (AT) • Alexela Energia AS (EE) • Expert (EE)
• Toys R Us (AT, DE, CH, FR, • Tiger Wheels (ZA) • Carrefour (UAE, ZA, ES, PT) • C&A (BR) PL, QA, FR, TR) • SPAR (SI, IT, HR) • OMV (AT, BG, RO, DE, HU, • Al Futaim Group (UAE) • Mc Donald‘s (DE, CZ, SK, HK) SK, CZ, SI, RS) • Lidl (AT) • Humanic (AT, HU, SI, CZ, • Maxima (LT, LV, EE) • COIN (IT) SK, DE) • Wine Connection (TH) • Super Retail (AU) • ATU (AT, DE, CH) • Hotel Voucher (AT, DE, IT, • Dymocks (AU) • Sears (US, MX) UK, IE, PT, NL, BE, ES, FR, • Marks & Spencer (UK, IE, FR, • Petron (PH) AU, DK, CA, US, NO, SE, NZ) NO, SK, CZ, GR, AU, NZ, TR, SE, • Lukoil (EE, LT, LV) • Kotryna (EE, LT) FI, DK)
• Sportina (BA, SI, RS, BG, HR) • Charles Vögele (AT, SI, HU, CZ) • Freedom Furniture (AU)
• Adidas (AT, FI, FR, CZ, UK, • Douglas (DE, CH, PL, IT) • Viking (AT, IE, FR, NL, BE, DE, DK, SE, PL, IT, ES) • eBay.de (AT, DE, SI, SK, NL, BE, DE, CH, ES) • Expedia (IE, HK, PH, TH, UK, HU,CZ, EE, GR, HU, LT, LV) • zalando (AT, FI, FR, NO, NL, BE, DE, DK, SE, IT, ES) • Groupon (AT, US, CA, UK, NO, NL, BE, DE, • Nike (IE, FI, BR, FR, UK, NO, PT, IE, FI, ZA, AU, GR, HK, DK, SE, CH, PL, IT, ES) NL, BE, DE, AT, DK, SE, IT, ES) FR, NO, NL, TR, BE, DE, • zooplus (AT, IE, FI, • Booking.com (all markets) DK, SE, CH, MX, PL, IT, ES) HU, SI, SK, FR, RO, • Bonprix (AT, BR, FR, UK, • Hotels.com (US, CA, IE, CZ, UK, NL, BE, DE, DK, NL, BE, DE, SE, CH, IT) FI, AU, HK , PH, SK, EE, NZ, SE, CH, PL, IT, ES, HR) • Conrad (AT, SI, SK, CZ) UK, NO, NL, TR, BE, DE, DK, • Desigual (AT, PT, IE, • Deichmann (AT, SK, CZ, UK, MO, SE, CH, ES, PL, IT, ES) FI, EE, FR, UK, NL, BE, TR, DE, DK, SE, PL, IT, ES) • Swarovski (AT, US, FR, DE, DK, PL, IT, ES) • QUELLE (AT, DE, CH) DE, CH, PL, IT, ES) As at: 05-2015 9 CUSTOMER LOYALTY PROGRAMME
The Lyoness Group offers businesses in the retail and service sectors the opportunity to utilise a loyalty programme to effectively attract new customers, increase revenues and, as such, expand their market share.
To assist Loyalty Merchants in their success, Lyoness provides each business with a method of actively monitoring and controlling customer streams, using the Cashback Card and “Money back with every purchase” guarantee. With this knowledge, Lyoness Members actively seek out Loyalty Merchants for each of their shopping requirements – handing their significant purchasing power to the Loyalty Merchant. In turn, to thank their customers for the increase in sales, Loyalty Merchants can then pass even more special conditions (e.g. Shopping Point Deals) on to Lyoness Members.
Furthermore, the Lyoness Loyalty Programme provides Loyalty Merchants with the means to reduce costs of ongoing marketing and advertising campaigns: Lyoness actively promotes Merchants and their exclusive offers to its Members, across several channels.
What are the benefits of working with Lyoness?
• Unique opportunity of attracting new customers • Sustainable method of expanding your market share • Access to an efficient customer loyalty programme • Increased footfall and revenue • Inclusion in exclusive multi-channel marketing campaigns • Image and brand expansion
10 LYONESS SME PROGRAMME
Revitalise Your Region Since 2013, Lyoness has committed to the promotion, development and expansion of the international SME network. As a result, we have been able to continue improving services with loyalty programme solutions specifically tailored to every Loyalty Merchant’s individual needs.
The Lyoness Service and Solution Pack The “Lyoness Service and Solution Pack” is a collection of unique customer management solutions, developed especially for the needs of small and medium sized enterprises. The pack features a range of point of sale materials, as well as an array of selected marketing tools including the Lyoness MTERM – a tablet enabling Loyalty Merchants to register new customers and collect customer and purchase data in a matter of seconds. The Pack also includes co-branded Cashback Cards (featuring the Loyalty Merchant’s own logo), which ensure that customers are reminded of the Loyalty Merchant every time they shop. Lyoness’ complete Service and Solution Pack also features a targeted newsletter tool, a survey tool and an online platform where Loyalty Merchants can monitor their statistics and advertise to their customers.
11 LYONESS FOUNDATIONS
Changing the world for the better
When Members shop at Lyoness Loyalty Merchants, not only will they receive shopping benefits, but they will also contribute to the Lyoness Foundations. A proportion of every purchase made through Lyoness is automatically directed to support the Child & Family Foundation (CFF) in running educational and aid projects across the globe. Equally, a proportion of all Lyoness purchases is used to fund the global climate and environmental projects run by the Greenfinity Foundation (GFF) since 2012.
As a shopping community, Lyoness feels strongly about sharing responsibility for its Members’ actions; passing benefits onto others and establishing a new consumer culture. Every Lyoness Member can feel proud to be part of a responsible community, knowing that they support others and our environment.
Child & Family Foundation
Help around the world – the Child & Family Foundation (CFF) devotes itself to those in need, aiming to improve the quality of life for many, through educational projects.
“Education. Opportunities. Future. That is the philosophy that we, together with our Members and Loyalty Merchants, aim to achieve to make a lasting difference to those in need.” – Hubert Freidl, CEO Lyoness International AG
For more information, please visit the Lyoness Child & Family Foundation website – LYONESS-CFF.ORG – or request the CFF Press Pack.
12 Greenfinity Foundation
Since 2011, when the Lyoness Group took steps to ensure that it maintains a neutral effect on the climate and environment, it transformed a vision to play an important role in shaping the awareness of sustainability in our society. “Together for our world. A future together.”
“Preserving our environment is one of our most important corporate goals.” – Hubert Freidl, CEO Lyoness International AG
For more information, please visit the Greenfinity Foundation website – LYONESS-GFF.ORG – or request the GFF Press Pack.
13 LYONESS MANAGEMENT TEAM
Hubert Freidl, CEO Lyoness International AG
Hubert Freidl was born in Graz, Austria in 1972. At the age of 23, he took his first step to become self-employed, offering his advice and expertise in software development to firms throughout Europe. It was this knowledge, determination and passion that was to eventually become the key to Lyoness’ success.
The idea that sparked it all…
Hubert Freidl developed an idea that the Cashback Card could be established as the most popular advantage card in the world. How? By creating a shopping community that has such immense spending power that each and every member could receive money back from their purchases. This vision is now shared by thousands worldwide.
“Lyoness is not only a terrific chance for participants to benefit from a truly unique situation, italso inspires people to achieve. Members and Loyalty Merchants can see how strong they are as a community and that, together, they can achieve great success.” – Hubert Freidl, CEO Lyoness International AG
Lyoness Group AG – Board of Management
Hubert Freidl CEO & Chairman Marko Sedovnik Representative of Chairman Mario Kapun Bernhard Koch
14 COMPANY STRUCTURE LYONESS GROUP AG LYONESS Webconomy Internet commerce GmbH AT OngusAT Internet GmbH AT LYONESSAT GROUP AG ASIA HK Lyoness Management Asia Management Ltd. HK Lyoness HK Lyoness Hong Kong Ltd. MO Lyoness Macao Ltd. AU Lyoness Australia Pty Ltd. PH Lyoness Philippines Inc. TH Lyoness Siam Co. Ltd. NZ Lyoness New Zealand Ltd. HK LYONESS ASIA-PACIFIC LTD. IMEA Lyoness Aviation GmbH Lyoness Management IMEA LLC Lyoness Cashback Programme (Pty) Ltd Lyoness Qatar WLL LYONESS IMEA S.A. AT AE ZA QA CH LYONESS INTERNATIONAL AG INTERNATIONAL CH LYONESS CH LYONESS INTERNATIONAL AG LYONESS Lyoness Suisse GmbH Suisse Lyoness EUROPE
Lyoness Austria GmbH Lyoness Management GmbH Management Lyoness CH Lyoness Europe AG - Dubai Branch Lyoness d.o.o. SarajevoLyoness d.o.o. Lyoness Belgium Bvba Lyoness Kart Hizmetleri Tic. Ltd. Sti. Lyoness UK Limited Lyoness d.o.o. Lyoness Slovakia, s.r.o. Lyoness D.O.O. Beograd Lyoness Sweden AB Lyoness PortugalLyoness S.R.L. Romania Lyoness Lyoness Poland z.o.o. SP. Lyoness Nederland BV Lyoness Lyoness Eesti OÜ S.L. Spain, Lyoness Lyoness Finland Oy Lyoness France SARL M.E.P.E. Hellas Lyoness Lyoness d.o.o. Lyoness Hungary Kft. Lyoness Loyalty Ireland Ltd. Lyoness Italia s.r.l. Lyoness Lietuva UAB Lyoness Latvija SIA Lyoness d.o.o. Podgorica Skopje DOOEL Lyoness Lyoness Norway AS Lyoness Bulgaria Ltd. Bulgaria Lyoness Cyprus, Ltd. Lyoness Lyoness Czech Prague, s.r.o. DeutschlandLyoness GmbH ApS Danmark Lyoness
LYONESS EUROPE AG EUROPE LYONESS BA AE AT AT BE BG UK SK TR SE SI RO RS PT PL ES FI FR GR HR HU IE IT LT LV ME MK NO NL CY CZ DE DK EE CH LYONESS Child & Family Foundation LYONESS Greenfinity Foundation AMERICA Lyoness Management Management Lyoness Americas Inc. Lyoness Canada Inc.
LYONESS AMERICA INC. LYONESS LYONESS DO BRASIL LTDA. LYONESS MEXICO, S.A. DE C.V.
US CA As at: 07-2015 US BR MX 15 LYONESS CERTIFICATES
The ISO 9001 certification sets minimum international standards by which the processes and structures of a company can be defined. Quality management at Lyoness was tested by Quality Austria and awarded the ISO 9001:2008 certification.
As a part of the ISO 9001:2008 certification by Quality Austria, Lyoness was also certified by IQNet as further confirmation of the quality management.
The Lyoness Group AG is a member of the business network Leitbetriebe Austria and thus an innovative and sustainable company aligned for economic success. Leitbetriebe Austria is a red-white-red trade mark which 1,000 distinguished Austrian companies are allowed to bear.
The Lyoness Group AG has the status of a Google Partner. This cer- tificate shows that the company makes best use of Google products and has expertise in advertising, data and web analysis and has al- ready successfully implemented best practice measures. In additi- on, the Google Partner certification shows that Lyoness is conside- red a trustworthy business partner to Google and partner companies.
The ISO certification was awarded to: Lyoness International AG, Lyoness Europe AG, Lyoness Child & Family Foundation, Lyoness Management GmbH, Lyoness Group AG, Lyoness Austria GmbH, Lyoness d.o.o. (Slowenien), Lyoness d.o.o. (Kroatien), Lyoness Deutschland GmbH, Lyoness Belgium bvba/sprl, Lyoness Bulgaria Ltd., Lyoness Czech Prag, s.r.o., Lyoness Romania S.R.L, Lyoness Hungary Kft., Lyoness Slovakia, s.r.o., Lyoness Italia S.R.L., Lyoness doo Beograd, Lyoness Suisse GmbH, Lyoness Poland Sp.z.o.o., Lyoness UK Limited, Lyoness Nederland B.V. i.o., Lyoness Kart Hizmetleri Tic. Ltd., Lyoness Loyalty Ireland Limited, Lyoness Hellas M.E.P.E., Lyoness France SARL, UAB „Lyoness Lietuva“, Lyoness Sweden AB, Lyoness Portugal Unipessoal Lda, Lyoness Spain, S.L.U., Lyoness Europe AG - Dubai Branch, Lyoness Qatar W.L.L, Lyoness Ltd Skopje, Lyoness Cyprus Ltd., Lyoness Finland Oy, Lyoness Norway AS, Lyoness Danmark ApS, Lyoness Eesti OÜ, SIA “Lyoness Latvija”, Lyoness Asia Ltd., Lyoness Management Asia Ltd., Lyoness Hong Kong Limited, Lyoness Macau Limited, Lyoness Australia Pty Limited, Lyoness Philippines Inc., Lyoness Siam Co. Ltd..
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