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Lyoness Press Information Content LYONESS PRESS INFORMATION CONTENT 01 THIS IS LYONESS 3 02 BRANDS & BUSINESS AREAS 4 03 MISSION, VISION AND GOALS 5 03 KEY STATISTICS 6 04 SHOPPING BENEFITS 7 05 SHOPPING WITH LYONESS 8 06 INTERNATIONAL PARTNERS 9 07 CUSTOMER LOYALTY PROGRAMME 10 08 LYONESS SME PROGRAMME 11 09 LYONESS FOUNDATIONS – CHILD & FAMILY FOUNDATION 12 – GREENFINITY FOUNDATION 13 10 LYONESS MANAGEMENT TEAM 14 11 COMPANY STRUCTURE 15 12 CERTIFICATES 16 CONTACT Silvia Kelemen Head of Public Relations Lyoness Group AG e-mail: [email protected] 2 THIS IS LYONESS Lyoness International AG First founded back in 2003, the Lyoness story has been one of great success: Lyoness now operates in 46 different countries around the world and forms an international network of around 5 million Members and 50,000 Loyalty Merchants. After achieving its aim to expand across Europe by the start of 2013, Lyoness’ focus turned to incorporating a new company, Lyoness International AG, consolidating its subsidiaries and launching a multi-brand strategy – all part of its comprehensive plan for growth. Since 2014, there has been further restructuring: Lyoness International AG is now supported by the service company Lyoness Group AG, which is responsible for product development, service and support. Headquar- tered in Switzerland, Lyoness International AG serves as a holding company to manage the global business by looking after the four continental companies under which all the national subsidiaries are distributed. Its main responsibilities are supporting Lyoness Members, Loyalty Merchants and Lyconet Marketers in all of the individual countries. Lyoness Group AG Lyoness Group AG is based in Graz, Austria, where it performs a range of different services for the Lyo- ness group. The employees and managers at Lyoness Group AG work in a wide array of fields, ranging from product development and IT to marketing and service. They provide important support for Lyoness companies all over the world. „Our goal was to set up a centre of expertise made up of all the departments needed for the technical development of Lyoness products“ explains CEO Hubert Freidl. „This approach has enabled us to make our company even more efficient and even more innovative.“ 3 BRANDS & BUSINESS AREAS Shopping Community, Customer Loyalty Programme and Network Marketing Business The Lyoness Group of companies is an international business comprising three main seg- ments; a shopping community, a customer loyalty programme and a network marketing business. In 2014, the Lyoness Group underwent a significant restructuring process with a view to improving communication with and services to all target groups, dividing these three main segments into two separate brands; Lyoness and Lyconet. Lyoness forms the foundation of the Lyoness Group and incorporates two key areas of business: • An international multi-sector community for shoppers • A customer loyalty programme for businesses Lyoness works with businesses, mainly from the retail and service sectors, who agree to join the loyalty programme as Loyalty Merchants, and with whom are negotiated special discounted shopping conditions. These are passed on to Lyoness Members when they shop at Loyalty Merchants, in the form of shopping benefits (including “Cashback” and “Shopping Points”), thus providing businesses with their own Customer Loyalty Programme and shoppers with a Shopping Community. YOUR SHOPPING NETWORK Lyconet encompasses the remaining area of business: • A network marketing solution for businesses and independent entrepreneurs The Lyconet network marketing programme provides independent entrepreneurs (“Marketers”) with the opportunity to establish their own shopping networks and to benefit from purchases made by them at Loyalty Merchants worldwide; they also can earn additional income from marketing Lyoness products on behalf of Lyconet. 4 MISSION, VISION AND GOALS Mission The Lyoness Group strives to appeal to shoppers looking to save money on everyday spending and businesses looking to build lasting customer relationships. By combining the needs of shoppers and businesses alike, Lyoness has created a unique global network that forms the basis of the Lyoness Shopping Community and Loyalty Programme, benefiting both Members and Merchants alike. This represents our vision of a strong community, built on innovation and cultural diversity, where we are able to work together for the good of society and the environment. Together We Are Stronger! Vision Lyoness aims to establish the world’s most popular advantage card (the Cashback Card) to accompany the world’s largest customer loyalty programme. We believe our success can be attributed to the Cashback Card’s unique capacities: Lyoness Members are able to benefit from shopping whilst providing direct support for environmental and educational projects all over the world. Goals By 2020: • the final expansion of the shopping network is planned (full coverage of shopping opportunities in all sectors) in 30 of our 46 markets. • 8% of the population in 30 of our 46 markets should use the Lyoness shopping advantages. • Lyoness will be the world’s largest customer loyalty programme. 5 KEY STATISTICS 1. Founded: in July 2003 2. CEO: Hubert Freidl 3. Headquarters: Lyoness International AG – Buchs, Switzerland Lyoness Group AG – Graz, Austria 4. Total Members: 5 million 5. Total Loyalty Merchants: 50,000 6. Online shops: 6,700 7. SMEs: 42,650 8. Chain stores: 800 9. Cashback Points: 300,000 10. Markets: present in 46 markets worldwide Europe 33 markets Austria, Germany, Switzerland, Hungary, Slovakia, Czech Republic, Bulgaria, Romania, Slovenia, Serbia, Croatia, Poland, Italy, Turkey, England, Greece, Ireland, Netherlands, Belgium, France, Macedonia, Lithuania, Sweden, Spain, Portugal, Cyprus, Latvia, Finland, Bosnia- Herzegovina, Denmark, Montenegro, Estonia, Norway North- and South America 4 markets USA, Canada, Brazil, Mexico Middle East and Africa 3 markets South Africa, Qatar, United Arab Emirates Asia-Pacific 6 markets Hong Kong, Macau, Australia, Philippines, Thailand, New Zealand As at: 08-2015 6 SHOPPING BENEFITS Lyoness promises “Money back with every purchase” at Lyoness Loyalty Merchants, providing Members, as part of an international, multi-sector shopping community, with the unique opportunity to save money by receiving Cashback and Shopping Points. Cashback With every purchase made at a Loyalty Merchant, a Member will receive up to 5% of the purchase value as Cashback at LYONESS.COM. Once 5 euros or more has accumulated (amount varies by country), this money is transferred automatically into his private bank account. Shopping Points In addition to Cashback, Lyoness Members will also receive Shopping Points for every purchase made at a Loyalty Merchant. Shopping Points can be redeemed in exchange for exclusive deals on selected products and services. The number of Shopping Points received per purchase is dependent on its total value, in line with the conditions predetermined by the Loyalty Merchant in question. 7 SHOPPING WITH LYONESS Lyoness Members receive up to 5% Cashback and Shopping Points, as an overall percentage of the total purchase value, every time they shop at a Loyalty Merchant – saving money really is that simple! Each Member has access to an online personal profile at LYONESS.COM, where he can check the current status and balance of his shopping benefits at any time. The Lyoness Cashback Card is designed to be used in a similar way to other advantage cards, whilst collecting Cashback in Members’ online cash accounts. The Prepaid Lyoness MasterCard® is a prepaid debit card with the added functionality of a Cashback Card: Lyoness Members can use the Prepaid Lyoness MasterCard® to make payments as well as receive Cashback at participating Loyalty Merchants. Vouchers provide Members with another form of cashless payment that allows them to save money at participating Loyalty Merchants. Vouchers can be ordered and purchased from a number of Voucher Selling Points, or from Members’ local Lyoness Office. Lyoness Members can also save money when shopping online. The Lyoness online shopping portal at LYONESS.COM provides Members with easy access to their favourite online Loyalty Merchants and purchases are tracked automatically, making it even easier to benefit! If Members decide to activate the “Cashback Bar” browser extension, they will also receive regular updates on the shopping benefits available from online Loyalty Merchants. 8 INTERNATIONAL PARTNERS Lyoness Members can take advantage of Lyoness’ shopping benefits at a wide range of Loyalty Merchants, at every branch across every market in which Lyoness operates. The overview presented here applies to various different countries and several branches. • bauMax (AT, SK, CZ, SI) • Nordsee (AT) • Elipso (HR) • BAT (PL) • Bricofer (IT) • Cadoro (IT) • Europcar (AT) • Pevec (HR) • VAGA (LT) • KB Expert (CZ) • Praktiker (HU, RO) • Care Vision (AT, DE, NL) • Zenit Hoteles (ES, PT, HU) • Alpine Pro (CZ) • Elektromarkt (LT) • Profi Reifen (AT) • Alexela Energia AS (EE) • Expert (EE) • Toys R Us (AT, DE, CH, FR, • Tiger Wheels (ZA) • Carrefour (UAE, ZA, ES, PT) • C&A (BR) PL, QA, FR, TR) • SPAR (SI, IT, HR) • OMV (AT, BG, RO, DE, HU, • Al Futaim Group (UAE) • Mc Donald‘s (DE, CZ, SK, HK) SK, CZ, SI, RS) • Lidl (AT) • Humanic (AT, HU, SI, CZ, • Maxima (LT, LV, EE) • COIN (IT) SK, DE) • Wine Connection (TH) • Super Retail (AU) • ATU (AT, DE, CH) • Hotel Voucher (AT, DE, IT, • Dymocks (AU) • Sears (US, MX) UK, IE, PT, NL, BE, ES, FR, • Marks & Spencer
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