1 Who We Are 2 Demographics 3 Print Rates 4 Ad Specifications 5 Classifieds 6 Web 7 Nearpitt 8 Social Media 9 Visitor’S Guide Publication Schedule 1

2019-2020

1 Who We Are 2 Demographics 3 Print Rates 4 Ad Specifications 5 Classifieds 6 Web 7 NearPitt 8 Social Media 9 Visitor’s Guide Publication Schedule 1

Who We Are

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The Pitt News is an independent, student-run multimedia news organization located on the Pitt Oakland campus.

We publish 10,000 copies Monday through Thursday & distribute to 100 sites on campus. We publish an exclusive digital edition every Friday.

The Pitt News can help you reach a market of over 40,00040,000

28,000+ 12,000+ Students Faculty & Staff

Nearly 9 out of 10 copies of The Pitt News are picked up by a reader.

In an average week, more Pitt students read The Pitt News than any other local news source. 4/10

7/10 3/10

2/10

The Pitt News Post Gazette City Paper Trib Media

70% of all Pitt students subscribe to at least one medium of The Pitt News: Print // Online // Mobile // Social Media

* Grotta Marketing Research Survey, Apr. 2014 2

Demographics

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Our student readers are composed of:

52% 48% Female Male

In an average, nine-month academic year, this is how Pitt students spend their money: Hygiene $13 Million

Leisure $22.5 Million Food $108 Million

Style $29 Million

Food Breakdown:

$60 Million is spent on groceries, $33 Million is spent on eating out, and $15 Million is spent on alcoholic beverages.

Plus, tens of thousands of faculty, staff, parents, and Pitt alumni contribute over $253+ Million more to enjoy the many neighborhoods of Pittsburgh. 3

Print Rates

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/////////////////////////////////////////////////////////////////////////////////////// Per Ad Multimedia Campaign Investment

Open 4x 8x 15x 30x

per per per per per Full Page $1,300 ad $1,145 ad $945 ad $840 ad $775 ad per per per per per 1/2 Page $755 ad $680 ad $570 ad $485 ad $435 ad per per per per per 1/4 Page $445 ad $415 ad $380 ad $295 ad $250 ad per per per per per 1/8 Page $320 ad $300 ad $275 ad $200 ad $150 ad per per per per per 1/16 Page $300 ad $270 ad $220 ad $140 ad $100 ad per per per per per Front Page $340 ad $305 ad $275 ad $240 ad $200 ad per per per per per Marquis $100 ad $90 ad $80 ad $70 ad $60 ad

Open 4x 8x 15x 30x • 1 print ad • 4 print ads • 8 print ads • 15 print ads • 30 print ads • 1 tweet • 4 tweets • 8 tweets • 15 tweets • 30 tweets • 1 week online • 4 weeks online • 8 weeks online • 15 weeks online • 30 weeks online

Specialty Products

Insert Inserts & Stickers (Inlcuding Printing) $975 Artwork must be sent Insert (Excluding Printing) $399 10 days before insertion.

Sticker Have your own inserts? (Regular Edition) $850 Inserts must be shipped Sticker one week in advance to: (Special Edition) $1,450 Pittsburgh Post-Gazette Attn: Tony Ruble Billboard (60 Newsstands) 2201 Sweeney Drive Clinton, PA 15026 $900 / one month $450 / every month after +$40 Charge if we must deliver inserts 4

Ad Specifications

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412-648-7978 [email protected]

For All Print Ads

Marquis 3.375” x 0.875” Color Mode: CMYK H = Horozontal File Type: .pdf V = Vertical Resolution: 300 dpi PRINT I = Island H = 1/2 Q = 1/4 E = 1/8 S = 1/16 SIZES EX = Extreme

Front Page 9.25”x1.5”

EV 2.21” x 4.81” SV 2.21” x 2.34” Full Page HV 9.25”x9.75” 4.56”x9.75”

QV 4.56”x4.81”

Policy & Conditions EH 4.56”x2.34” SH 4.56”x1.05” The Pitt News reserves the QH 9.25”x2.34” right to reject, edit, classify, or EXV 2.21” x index ads due to content. 9.75” HI 6.90”x7.31” HH The Pitt News is only 9.25”x4.81” responsible for the cost of the first insertion of an incorrect ad. It is the responsibility of the advertiser to check the accuracy of each insertion.

Credit will be isssued on Centerspread cancelled ads. No Cash refunds. 19.5”x9.75”

Tearsheets available upon request. 5

Classifieds

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Advertising Rates Index 1-15 16-30 Rentals Services Words Words North Oakland Resumes 1x $6.30 $7.50 South Oakland Tutoring Shadyside Child Care 2x $11.90 $14.20 Squirrel Hill Health South Side Legal Services 3x $17.30 $20.00 North Side Travel Bloomfield Personals 4x $22.00 $25.00 Other Other 5x $27.00 $29.10 Sublet For Sale 6x $30.20 $32.30 North Oakland Automotive South Oakland Bicycles Add. +$5.00 +$5.40 Shadyside Motorcycles Squirrel Hill Books Buy one week (5 days) of South Side Merchandise classified line ads and receive a North Side Real Estate listing on our online and mobile Bloomfield Pets Other Other NearPitt housing guide, , for an Roomates additional $5.00 Wanted to Rent Notices Lost Payment Employment Found Babysitting Adoption All classified ads must be paid in Research Studies Wanted advance with check, cash, money Part Time Rides/Riders order, or credit card. We accept Full Time Student Groups Via, Mastercard, and American Other Greek Life Express.

Deadlines The deadline to place classified ads How to place your or correct / change a previously classified ad: placed ad is 3:00 pm two business days before the ad is meant to run. 412-648-7978 The deadline for cancellation is noon, one day before the publication date. * 434 William Pitt Union

* Excludes certain special issues, see Ads are accepted Monday - Friday publication schedule on page 11 for from 9:00 am to 5:00 pm. calendar. 6

NearPitt

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Annually, 21,000 students search for apartments to rent. Let them know about your properties in the NearPitt online housing guide (OHG).

www.nearpitthousing.pittnews.com

On the guide, students, faculty, and staff can search for properties by distance, bedrooms, bathrooms, amenities, and more. Advertisers can also include photos, links, and contact information.

Basic Listing Package $250/month 1 Month of property listing on OHG 1 Month of button ad on pittnews.com Commit to 8 months and receive 4 summer months free

Leaderboard Ad Package $240/month 1 Month of leaderboard ad on OHG 1 Month of button ad on pittnews.com Commit to 8 months and receive 4 summer months free

Featured Carousel on OHG Additional $75/month with purchase of property listing Single Property Listing $20/unit/month, with purchase of a classified line ad (min. one week) 7

Digital Ads

/////////////////////////////////////////////////////////////////////////////////////// PITTNEWS.COM is an online news hub for thousands of students, faculty, parents, and families. With over 160,000 monthly visitors, more people are accessing our site every year. As of February 21, 2020, more than 5,200 readers are subscribed to our E-Newsletter.

Desktop Homescreen Popup Ad View Mobile View

WP MP

Desktop Homescreen E-Newsletter LB

MEB B EB 8 ONLINE AD SIZES

LB Leaderboard B Button Ad 728px x 90px 300px x 250px

MP Modal Popup WP Wallpaper 600px x 400px 125px x 1000px

MEB Mobile Exclusive EB E-Newsletter Button Ad Banner Ad 300px x 250px 728px x 90px

For All Web Ads

Color Mode: RGB // File Type: .jpg .png .gif // Resolution: 72 dpi

ONLINE AD RATES

Button Ad Modal Popup Wallpaper

• 1 Month // $240 • 1 Day // $225 • 1 Week // $675 • Semester // $630 • 1 Week // $675 • 8 Months // $900

Leaderboard E-Newsletter Mobile Exclusive Banner Ad Button Ad • 1 Month // $550 • 1 Email Blast // $300 • 1 Month // $400

ADDITIONAL INFO

If you are interested in a campaign with multiple digital products, contact your account rep at [email protected] or (412) 648-7978 for custom pricing 9

Visitor’s Guide

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The Visitors Guide to the University of Pittsburgh and the city of Pittsburgh is the official guide for the Pitt community and best publication available for visitors to our city. Take advantage of this opportunity to be included in a full-color, glossy magazine featuring unique characteristics of both a top-ranked university and one of the most desirable cities in the country! The guide is also available online and includes a map of campus, information on shopping, entertainment and unique Pittsburgh finds.

10,000 visitor guides are distributed throughout the year and at key times such as homecoming, family weekend, and football and basketball weekends to hotels and key campus locations and university departments.

1 3

30 City CONTENTS Visit Downtown 31 31 From market to you 05 Campus Sip and tour: Breweries around Pittsburgh 33 06 Sweet spots and historic haunts: Oakland’s best 34 Faith directory 08 Clock miles in style: The PGH Transportation guide 35 Taking a look at Pitt’s history 36 Phipps Conservatory and Botanical Gardens 09 Pittsburgh Zoo and PPG Aquarium Where we’re from 37 10 38 Parks and Recreation Top 10 Pitt traditions Pittsburgh Arts 40 11 Get funky at live music events Pittsburgh parking tips 41 13 Pittsburgh trivia cheat sheet 42 The Pitt short-list: Best views, study spots and hidden gems 43 Pittsburgh for dummies 14 Sports teams in the city of champions 46 Where the Panthers play: Athletic facilities at Pitt 16 Neighborhoods Pitt alum connects arts with athletics EAST LIBERTY 19 17 STRIP DISTRICT 20 NORTH SIDE 21 21 ALUM HILL DISTRICT PARKS BLOOMFIELD 22 PAINTS 23 LAWRENCEVILLE AND 26 ATHLETICS SHADYSIDE 16 38REC 27 WILKINSBURG MURAL 29 SOUTH SIDE

pittnews.com 2018 - 2019 Visitors Guide 3 10

Social Media

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The Pitt News social media is another great option for advertising to the Pitt market. Remember to like and follow us on for the latest campus news, photos, contests, and more.

@thepittnews @thepittnews @thepittnews @pittnews

With approximately 19,500 twitter followers, your tweet can be seen by thousands of students, staff, faculty, parents, and alumni instantly.

Tweets are limited to 140 characters and must include “Sponsored by [your business]”

Extended Reach

Extended Reach is a method of digital advertising which enables a business to gain exposure to a specific audience, such as an age group, gender, education level, or geographic region.

The Pitt News offers several digital advertising platforms through use of external websites (think CNN.com, ESPN.com, etc.) and social media integration through Facebook.

Step 1: Choose Your Step 2: Choose Your Package Platform

Package 1 $250 Avg. 40k Impressions Your Your Ad Package 2 $500 Ad Here Here Avg. 80k Impressions Your Ad Here

Package 3 $625 Avg. 100k Impressions Web Mobile Facebook 300 x 250 px 320 x 50 px 115 Char. 6

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