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6. Twitter 21. Lee 9. Sheraton 7. iTunes 22. Kraft 10. Motorola 8. Sprite 23. KLM 11. Nissan 9. BBM 24. Mountain Dew 12. Philips 10. Dior 25. Airbus 13. eBay Logo Quiz World Answers 11. Chanel 14. Sharp – Tap Lane 12. Gmail Level 4 15. Pizza Hut 13. Shell 1. Apple 16. Renault Global 14. Kia 2. IBM 17. Subway Level 1 15. Gucci 3. Lexus 18. Barbie 1. McDonald’s 16. Fila 4. Pringles 19. Oral-B 2. Facebook 17. Audi 5. Cadbury 20. Gillette 3. Xbox 18. T-Mobile 6. Folgers 21. Red Cross 4. Adidas 19. JVC 7. Burger King 22. Minute Maid 5. BMW 20. Canon 8. Holiday Inn 23. Toshiba 6. Blackberry 21. Samsung 9. Coca-Cola 24. Lufthansa 7. Hello Kitty 22. Nestle 10. Alitalia 25. Ferrero Rocher 8. Nutella 23. Bic 11. Snickers 9. Ferrari 24. Sanyo 12. Chrysler Level 6 10. Kit Kat 25. Fedex 13. Fanta 1. Firefox 11. Yahoo! 14. Bosch 2. Volkswagen 12. Tic Tac Level 3 15. Kool-Aid 3. Mastercard 13. Toyota 1. Lay's 16. Bayer 4. Mazda 14. Sony 2. Mars 17. Seiko 5. Android 15. Mario 3. Google 18. HP 6. Doritos 16. YouTube 4. Nike 19. BP 7. Internet Explorer 17. Aldo 5. Skittles 20. Amazon 8. Citroen 18. Kinder 6. Wikipedia 21. HSBC 9. Risk 19. L’Oréal 7. GMC 22. Godiva 10. Tommy Hilfiger 20. DHL 8. CNN 23. Reebok 11. Western Union 21. Sephora 9. Ikea 24. Rolex 12. Braun 22. Dove 10. Oreo 25. British Airways 13. Skype 23. LG 11. Honda 14. Louis Vuitton 24. Lego 12. Siemens Level 5 15. Kleenex 25. Tefal 13. Jeep 1. Pepsi 16. Windows 14. Prada 2. PlayStation 17. Nikon Level 2 15. Lipton 3. Reese’s 18. Panasonic 1. KFC 16. Ulker 4. Puma 19. IMDB 2. Mercedes 17. M&M's 5. Lacoste 20. Dunkin' Donuts 3. 7 Up 18. Milka 6. Hyundai 21. Energizer 4. Visa 19. Nivea 7. Colgate 22. Hyatt 5. Twix 20. Gap 8. Air France 23. Goodyear 24. Bluetooth 12. Kodak Level 10 15. Cirque du Soleil 25. General Electric 13. Opel 1. Infinity 16. Continental 14. Ford 2. Lulu Lemon 17. Yves Rocher Level 7 15. Pioneer 3. Activia 18. Bridgestone 1. Microsoft 16. Kenwood 4. Lamborghini 19. Haribo 2. Spotify 17. Olympus 5. Becel 20. Vodafone 3. Mini 18. Sapporo 6. Tropicana 21. Tesco 4. LinkedIn 19. Marriott 7. Dr. Oetker 22. Maserati 5. Michelin 20. PWC 8. Diadora 23. Versace 6. Aquafresh 21. Tetly 9. Bugatti 24. Ritter Sport 7. Chupa Chups 22. Roots 10. Jacuzzi 25. Burberry 8. Jaguar 23. Dolby 11. Toblerone 9. Walt Disney 24. Intel 12. Hugo Boss Level 12 10. Perrier 25. Samsonite 13. Bentley 1. Ottawa Senators 11. Schweppes 14. Epson 2. Knorr 12. Garnier Level 9 15. Trip Advisor 3. Lancia 13. Mitsubishi 1. Wendy’s 16. Acura 4. Chery 14. Armani 2. Virgin 17. Mikasa 5. Jacobs 15. Martini 3. Evian 18. Air China 6. Barilla 16. Pirelli 4. Marathon 19. Inter Milan 7. Aston Martin 17. Cisco 5. New Balance 20. Whirlpool 8. SFR 18. Citizen 6. Levi’s 21. Four Seasons 9. McLaren 19. Nintendo 7. Land Rover 22. Pantene 10. Ernst & Young 20. Tata Group 8. Brother 23. Heineken 11. Bvlgari 21. Boeing 9. Chicco 24. Pandora 12. Teriyaki Experience 22. Ericsson 10. Casio 25. Dunlop 13. Beefeater 23. Fujifilm 11. AEG 14. Easy Jet 24. Oracle 12. Porsche Level 11 15. Subaru 25. American Eagle 13. Daewoo 1. H&M 16. Moulinex 14. Suzuki 2. Smart 17. Axe Level 8 15. Yamaha 3. Montreal Canadiens 18. Nelvana 1. Chrome 16. Zara 4. Grey Goose 19. Dolce & Gabbana 2. Fiat 17. Orbit 5. Auchan 20. Isuzu 3. Taco Bell 18. Persil 6. Alfa Romeo 21. Yokohama 4. Chevrolet 19. Vichy 7. Rolls Royce 22. Jägermeister 5. McCain 20. Adobe 8. Turkish Airlines 23. Kühne 6. Pontiac 21. Vespa 9. Lenovo 24. S. Pallegrino 7. Cartier 22. Manchester United 10. Allianz 25. Raptors 8. Hertz 23. Omega 11. Lindt 9. Iveco 24. Discovery 12. Actimel 10. Japan Airlines 25. Wella 13. Range Rover 11. SAP 14. Greenpeace Level 13 15. Saab 3. Carrefour 18. Under Armour 1. Yves Saint Laurent 16. Absolut 4. Kronenbourg 1664 19. Dodge 2. Illy 17. Carlsberg 5. LCBO 20. Lurpak 3. Disaronno 18. WWF 6. Campbell’s 21. Remy Martin 4. Peugeot 19. Lukoil 7. Lactis 22. Levi's 5. Thyssenkrupp 20. Smirnoff 8. Olay 23. Indian Oil 6. Bayern Munchen 21. Patrón 9. Turkcell 24. Maggi 7. Liverpool FC 22. Aeromexico 10. Jeep 25. Massimo Dutti 8. China Southern Airlines 23. Corvette 11. Yamada 9. 9Gag 24. Progressive 12. Beck’s Level 18 10. Estrella Damm 25. Time Warner 13. Wendy’s 1. Chipotle 11. Mango 14. Brahma 2. Videocon 12. Belvedere Level 15 15. Deloitte 3. Bitburger 13. Campina 1. Sunoco 16. Air Miles 4. Osram 14. Unilever 2. Cadillac 17. Rabobank 5. London Underground 15. Stella Artois 3. Dole 18. Korean Air 6. Daishin 16. Volvo 4. Rover 19. Starburst 7. Tag Heuer 17. Sound Cloud 5. Playboy 20. Zanussi 8. Givenchy 18. Nescafé 6. Fendi 21. Somersby 9. Cogeco 19. Gazprom 7. Intel 22. Titan 10. Groupon 20. Corona Extra 8. Asics 23. Paiget 11. Wrangler 21. Mastretta 9. LIDL 24. José Cuervo 12. Hermès 22. Johnson & Johnson 10. Henkel 25. Baidu 13. NFL 23. Timberland 11. Granini 14. D Squared 2 24. NASDAQ 12. Badoit Level 17 15. La Casera 25. Cat 13. Logitech 1. Sandisk 16. Sunsilk 14. Laughing Cow 2. Smarties 17. Crayola Level 14 15. NHL 3. BBC 18. Novo Nordisk 1. Lancôme 16. Wonka 4. Nissui 19. Novotel 2. Nastro Azzurro 17. Lavazza 5. Soundrop 20. Koeingsegg 3. FA 18. Hankook 6. DZ Bank 21. Aygaz 4. Orange S.A. 19. Tencent 7. Daimler 22. Dexia 5. Umbro 20. Airtel 8. Hortex 23. Softbank 6. Chelsea FC 21. Acne 9. Diesel 24. Energy Star 7. Geely 22. Pizza Hut 10. Dunkin' Donuts 25. Bashtel 8. FC Barcelona 23. Pinterest 11. Asiana Airlines 9. Iberia Airlines 24. NBC 12. Tsingtao Level 19 10. E. Wedel 25. Randstad 13. Efes Bira 1. Tiffany & Co 11. Douwe Egberts 14. Google+ 2. Aeroflot 12. Grolsch Level 16 15. Cineplex 3. Bershka 13. KPMG 1. iTunes 16. Itaù 4. Netflix 14. Brussels Airlines 2. Würth 17. Rimmel 5. Deutsche Post 6. Hennessy 21. Wiesmann 9. Vanke 24. Telmex 7. Monoprix 22. Ruffles 10. Lotte 25. Papa Johns 8. Aprilia 23. iMax 11. Kohl's 9. Dyson 24. GoPro 12. Galbani Level 24 10. Ichnusa 25. Kaspersky 13. Páo De Açúcar 1. Sega 11. Pixar 14. Koton 2. Vauxhall 12. Jelly Belly Level 21 15. Wipro 3. Frito-Lay 13. Aeon 1. Trident 16. Wyborowa 4. Valentino 14. Woori Bank 2. Marie Claire 17. Novatek 5. Celrun 15. Air Canada 3. Lactalis 18. Kroger 6. NASCAR 16. Bajaj 4. Cola Cao 19. Eneco 7. Telcel 17. ALDI 5. SK Energy 20. Cheetos 8. Tide 18. Sokolów 6. Gatorade 21. Ardennes Toys 9. Canal Plus 19. Telia 7. PKO 22. Tchibo 10. Campofrio 20. Breitling 8. Tiesto 23. Swatch 11. Kikkoman 21. Folgers 9. Nordea 24. Durex 12. Xerox 22. Koçtas 10. Birra Moretti 25. Inbursa 13. ABP News 23. Tuborg 11. Nespresso 14. Cathay Pacific 24. Petro China 12. Pepe Jeans Level 23 15. Vestel 25. Tropicana 13. Air Jordan 1. Yoplait 16. Cannes 14. Skol 2. Galatasaray 17. BASF Level 20 15. Daikin 3. Sinopec 18. Bonnier 1. Chili's 16. Milky Way 4. Capital One 19. Harvey's 2. Pall Mall 17. Pampers 5. San Benedetto 20. Migros 3. Reddit 18. Boston Pizza 6. Elma Chips 21. Dynamo 4. Georg Jensen 19. Avantel 7. Post-It 22. Warka 5. Alpura 20. Converse 8. Schiphol 23. Zalando 6. Campari 21. ESPN 9. Marmite 24. Amstel 7. HBO 22. Beeline 10. Azercell 25. Footlocker 8. Bradesco 23. Commerzbank 11. Koodo 9. Coldplay 24. Monopoly 12. Hello Panda Level 25 10. Eurofly 25. Harry Potter 13. Jet Airways 1. Citi 11. Tassimo 14. Davidoff 2. Busan Bank 12. Telepizza Level 22 15. Orbea 3. Inci Akü 13. Hummel 1. Cheerios 16. Castrol 4. Band-Aid 14. Konica Minolta 2. Febreze 17. Bud Light 5. Faber-Castell 15. Alibaba 3. Old Navy 18. Becks 6. Sportv 16. Real Madrid 4. KDDI 19. Busan L'Park 7. Maynards 17. Zywiec 5. Bonduelle 20. NBA 8. E•on 18. Tissot 6. Goodlife Fitness 21. Alcatel-Lucent 9. Volvic 19. Guerlain 7. San Miguel 22. Oettinger 10. Cropp 20. Applebee's 8. Fruitopia 23. Tymbark 11. Coors 12. Pillsbury 1. Tostitos 16. Ralph Lauren 4. Sprint 13. Daimaru 2. Star Wars 17. Kores 5. 7-Eleven 14. Valmont 3. Ahmad Tea 18. Rosbank 6. Hard Rock 15. Font D'or 4. Nordex 19. Eastpak 7. Orange 16. Wells Fargo 5. Crew Clothing 20. France Loc 8. Twinings 17. Bonava 6. Vogue 21. Ben & Jerry's 9. Kawasaki 18. The Greenery 7. Candia 22. Jyske Bank 10. Deutsche Bank 19. Red Lobster 8. Pita Pit 23. MLB 11. Löwenbräu 20. United Colors of Benetton 9. Häagen-Dazs 24. Lagerfeld 12. AXA 21. Bricscad 10. Pokémon 25. Braskem 13. Président 22. Canadian Tire 11. Materne 14. Tim Hortons 23. Gonow 12. Pagani Level 29 15. Diesel 24. Mechel 13. Snuggle 1. Crown Royal 16. Mirinda 25. Kenco 14. Pyro Mobile 2. Klondike 17. Isbank 15. Sinosteel 3. Mattel 18. Zubóowka Level 26 16. Tekel 4. Doctor Who 19. ING 1. Nesquik 17. Air Seoul 5. Dreamcast 20. Food Lion 2.
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    Australia & New Zealand Monthly sponsorship industry analysis report June 2013 AUSTRALIA & NEW ZEALAND International Marketing Reports Ltd 33 Chapel Street Buckfastleigh TQ11 0AB UK Tel +44 (0) 1364 642224 [email protected] www.imrsponsorship.com ISSN 2050-4888 eISSN 2050-4896 Copyright ©2012 by International Marketing Reports Ltd All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying or otherwise, without the prior permission of the publisher and copyright owner. While every effort has been made to ensure accuracy of the information, advice and comment in this publication, the publisher cannot accept responsibility for any errors or actions taken as a result of information provided. 2 Sponsorship Today methodology Sponsorship Today reports are created through the collection of data from news feeds, web searches, industry and news publications. Where sponsorship deals have not been reported, the Sponsorship Today team actively seeks data through web searches, annual financial reports and contacting sponsors, agencies and rights holders. Most sponsorship deals are not reported and, of those that are, the majority do not provide accurate fee or duration data. IMR estimates unreported fee values through comparisons with similar deals, contacts with industry insiders and through its long experience of creating sponsorship analysis reports. There is no guarantee of accuracy of estimates. The sponsorship industry is also known to overstate sponsorship fee values. Such reports are frequently based on the maximum potential value of a deal and might include the total should all incentive clauses (such as sporting success) be met and no morality clauses invoked.
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