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COVER OCT 08 5/9/08 3:19 Pm Page 1 COVER OCT 08 5/9/08 3:19 pm Page 1 THE LEADING TRADE MAGAZINE FOR UK SPORTS RETAILERS, MANUFACTURERS AND DISTRIBUTORS Sports www.sports-insight.co.uk £3.50 OCTOBER 2008 Insight THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS WHERE TRADITION INSIDE THIS ISSUE MEETS INNOVATION MARKETING CELTIC TIGER IN SEASON CONSUMER HABITS 16 cost-effective ways to The dynamic Football, cricket, Who’s buying what promote your business Irish market rugby and indoor sports and why? Slazenger/dunlop dps:Layout14/9/0811:01Page ?#8bWZ["CZl[dg'%%. >"7aVYZÉhjc^fjZegd[^aZYZa^kZgh HaVoZc\ZgÉh[^ghi^cZgi^VaYZh^\cZYWVi# I]ZhigViZ\^XVaanXgV[iZYgZVgZY\Zegd[^aZ ^cXgZVhZhWViidgh^dchiVW^a^inid^begdkZ h]diVXXjgVXnVcYeZg[dgbVcXZ# #;dZehi[ZXoFWkb9ebb_d]meeZ Slazenger/dunlop dps:Layout14/9/0811:02Page2 7_h8bWZ["CZl[dg'%%. I]Z6^g7aVYZ]VhWZZcYZkZadeZY[dgi]Z eaVnZgl]dYZbVcYhjaigVa^\]ilZ^\]i WaVYZh!Wjil^i]YZhigjXi^kZeZg[dgbVcXZ# I]ZXdcXVkZWVX`he^cZYZa^kZgh^cXgZY^WaZ e^X`jeVcYhZchVi^dcVabVcdZjkgVW^a^in [dgVaagdjcYhigd`ZeaVn# #;dZehi[ZXo?Wd8[bb >of[h8bWZ["CZl[dg'%%. I]Z=neZg7aVYZÉhadc\]^\]b^YYaZ ]VhWZZcYZkZadeZY[dgZmV\\ZgViZY eZg[dgbVcXZl]^ahiYg^k^c\#6\\gZhh^kZ higd`ZbV`Zghl^aa\V^cbVm^bjb gZhedchZ[gdbi]^hgVc\Z# #;dZehi[ZXo@WYgk[iAWbb_i 9Zh^\cZY^c=h[Wj8h_jW_d CONTENTS 5/9/08 5:02 pm Page 2 IN THIS ISSUE CONTENTS 10.08 ABC Certification Sports Insight working with Sports Insight has a current ABC certified circulation of 5,186 (audit period July 1, 2006 to June 30, 2007). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. COVER STORIES REGULARS 16 TALKING SHOP 24 CELTIC TIGER 06 NEWS Anne-Marie Hanly is marketing manager for The dynamic Irish market Latest headlines, key dates and events Elverys Sports 26 MARKETING 12 KIT STOP 18 FSPA FOCUS 16 cost-effective ways to promote your Essential stock for your shop Federation of Sports and Play Association business members lend their support to grass-root’s sport initiatives 58 CONSUMER HABITS 21 WHAT’S HOT Who’s buying what and why? Kookaburra’s new range of cricket footwear 62 E-TAILING It’s now possible to outsource every aspect of a business’s web presence 66 UNDER THE COUNTER A sideways look at the world of independent retailing IN SEASON 30 SWIMMING 35 FOOTBALL 40 RUGBY 48 CRICKET 54 INDOOR SPORTS 56 TABLE TENNIS FEATURES 28 BACK TO SCHOOL An educational sponsorship can reap real benefits for your store Editor: Jeff James Tel: 01273 748675 Group Editor: Ted Rowe All contents © Maze Media (2000) Limited. The views expressed in this Email: [email protected] Publisher: Matthew Tudor magazine are not necessarily those of the publisher. Every effort is made to Assistant Editor: Catherine Eade Art Director: James Philp ensure the veracity and integrity of the companies, persons, products and services mentioned in this publication and details given are believed to be Sub Editor: Joe Curtin Art Editor: Lewis Webb accurate at the time of going to press. However, no responsibility or liability Advertising Manager: Keith Marshall Tel: 01206 508602 whatsoever can be accepted for any consequence or repercussion of Tel: 01206 505947 Email: [email protected] responding to any information or advice given or inferred. No part of this Email: [email protected] Advertisement Art Director: Claire Tindal publication may be copied, broadcast, interpreted, or stored, in any form, for Fax: 01206 500243. Reproduction: Ace Pre-Press. Tel: 01206 797541 any purpose, without the written permission of the publisher. Advertising Sales Accounts: 01206 366960 ABC certified circulation: 5,186 21-23 Phoenix Court, Hawkins Rd, Colchester, Essex CO2 8JY Published by Maze Media (2000) Ltd, 21-23 Phoenix Court, (audit period July 1, 2006 to June 30, 2007) Group Advertising Manager: Sam Reubin Hawkins Rd, Colchester, Essex CO2 8JY UK SUBSCRIPTION: £25 for one year (10 issues) 04 SPORTS INSIGHT 005:Layout 1 5/9/08 14:21 Page 1 www.ispo.com “ Staying behind your counter gets you nowhere. ispo is where things get moving.” The better — mark, 48, independent sports retailer way for independent retailers to do business For more information call Ward Robertson on 01793 715 406 or 07881 828 873 1-4 feb 09 www.stagbuyinggroup.com Lauren Fox, UK & Ireland Communications Manager, Villiers House, Villiers Road, Oxhey, Herts. WD19 4AW, phone +44 (0) 1923 233683, [email protected] NEWS 9/9/08 1:59 pm Page 2 “No money in the world can buy a white England shirt.” Alan Shearer obviously hasn’t been to JJB lately WHAT’S NEWS ALL THE VERY LATEST IN THE SPORTS INDUSTRY Send your news stories to the Sports Insight news desk at WHAT’S NEWS [email protected] or call 01273 748675 BEIJING BOUNCE Good news for sports retailers - the Olympic success of Team GB in Beijing has meant a surge in interest in sports and the kit needed to take part in them. Bike shops and swimming pools across the UK have reported increases in customers inspired by the likes of Rebecca Adlington in the pool and triple gold medalist Chris Hoy on the cycle track. And according to Experian’s latest national retail footfall index, there was a 3.9 per cent rise in shoppers in July and August. Sports training aids company Precision Training is also basking in the reflected glory of Team GB’s exploits. Says David Sanderson, Reydon Richard Cotter: “It Sports’ national sales manager, which owns the brand: “With the recent has long been an success of our Olympians, we have seen a huge surge in demand for our ambition of Berghaus to open products. Our training aids are used by clubs and individuals on sports up in London” grounds and parks all over Britain.” Great Britain’s haul of medals (19 golds, 13 silvers and 15 bronzes) FLAGSHIP has spurred the government into announcing a new investment fund for BERGHAUS elite training centres. Sport England has pledged to spend millions of pounds to give athletes in England the best chance of success at the STORE FOR London 2012 Olympic and Paralympic Games. Most of the investment COVENT will be at the National Sports Centres run by Sport England. GARDEN The International Olympic Committee revealed that the Beijing Berghaus has announced plans Olympics was broadcast to more people in more regions than ever to open its second flagship before, with 4.5billion people tuning in around the world to either TV or store in the UK. The new outlet Olympic Ambassador David online coverage of the event. Olympic coverage on the BBC peaked at will be located in Covent Beckham in Beijing 5.8million viewers for the final of the men’s 100 metres. Garden, London and is due to open for business in October. DIARY DATES The new store represents the next stage of Berghaus’ SPORTS SOURCE ASIA global growth strategy. October 28-31 Internationally, ‘own retail’ has AsiaWorld - Expo played a major role in the Hong Kong brand’s recent development, particularly in South Korea and THE STAG SHOW 2008 Japan. The company now has IN ASSOCIATION WITH SPORTS 24 stores in South Korea - it INSIGHT has ambitions to open up to November 23-24 400 stores across the Asian Four Pillars Hotel, region - and is in the process Cotswold Water Park of finalising a contract with a ISPO WINTER 09 major corporation to license February 1-4 the brand in China from 2009. New Munich Trade Fair Centre In addition, dedicated ‘shop-in- shop’ areas and in-store SPORTS SOURCE EUROPE concessions are key elements February 1-4 of Berghaus’ strategy in the New Munich Trade Fair Centre UK and across Europe. SLIDE Says Richard Cotter, Berghaus brand president: “It February 15-17 Manchester Central has long been an ambition of Berghaus to open up in ISPO CHINA 09 London and Covent Garden February 19-21 was always the preferred International Convention Centre location. This is an Beijing outstanding opportunity for us to build on the success of the SMEX first flagship store, showcase March 9 the full spectrum of what the Wembley Stadium brand has to offer in London RUNNING ORDER SHOW and raise awareness and drive June 28-29 demand for Berghaus across Munich Order Centre the south of England.” 06 SPORTS INSIGHT NEWS 9/9/08 1:59 pm Page 3 REGATTA HARNESSES ION-MASK TECHNOLOGY Regatta has become the latest sign-up for the revolutionary ion-mask enhancement from P2i. The ion-mask process, which offers levels of breathability and performance protection never before seen on the high street, will feature on selected products in Regatta’s spring/summer 09 footwear ranges. Initially developed to protect soldiers from chemical attack, ion-mask applies a protective layer, just nanometres thick, over the entire surface of a shoe by means of an ionised gas or ‘plasma’. This not only adds a nano- coating to the external surfaces of the shoe but also the inside, between and around the individual fibres in the shoe, making it particularly effective on footwear containing synthetic materials. Extensive evaluation at the three leading footwear test houses confirms the treatment offers unprecedented levels of super-hydrophobicity and breathability. “We’re delighted that Regatta has become the latest consumer brand to use ion-mask enhancement,” says P2i’s business development director, Dr Ian Robins. “Since we won an Innovation Award last year at the ispo show and signed up our first high street brand, the phones haven’t stopped ringing.
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