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161122 Six Steps to Video Strategy
What percentage of people will watch a video - if one is available - before reading any text on a page? What percentage of people will watch a video - if one is available - before reading any text on a page? 60% Diode Digital What length are promotional videos that get the most views? What length are promotional videos that get the most views? 31-60 seconds long Social baker.com According to Visible Measures, 20% of viewers will click away from a video in 10 seconds or fewer. 45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes, according to Visible Measures. What percentage difference do you think it makes to the number of people who click a link in your marketing emails if they include a video link? -23% +52% +96% What percentage difference do you think it makes to the number of people who click a link in your marketing emails if they include a video link? +96% Implix Email Marketing Survey What percentage of YouTube views come from mobile devices? What percentage of YouTube views come from mobile devices? Over 50% fortunelords.com How many hours of video are uploaded to YouTube every minute? How many hours of video are uploaded to YouTube every minute? 300 Statistic brain.com Six steps to video strategy Creating a video without following these six steps is like going for a Sunday drive - you don’t have a clear destination in mind. Hopefully you’ll enjoy the journey, but it probably won’t be your most productive trip. -
Liis Leitsalu Research Fellow, Institute for Genomics University of Tartu, Estonia
Liis Leitsalu Research Fellow, Institute for Genomics University of Tartu, Estonia Liis Leitsalu is a genetic consultant at the Estonian Genome Center of the University of Tartu. Her work focuses on behavioral research in genomics and the ethical, legal and societal issues related to the use of genomic information generated by the genome center. She holds a MSc in Genetic Counseling from Sarah Lawrence College (USA) and a BSc. with Honours in Genetics from the University of Edinburgh (UK). Currently, she received her PhD in Gene Technology at the University of Tartu. She is BBMRI-ERIC Common Service ELSI representative for the Estonian national node. Liis Letsalu has advanced her proficiency through the following: Research experience: 2010 Estonian Genome Center of the University of Tartu (EGCUT), Tartu, Estonia 2006, 2007 Tallinn University of Technology, Tallinn, Estonia Summer internships at the Department of Gene Technology, Professor Tõnis Timmusk’s Laboratory Clinical experience: 2016 Tartu University Hospital, Tallinn clinic, Estonia Genetic counseling intern at the genetics department 2008–2010 Sarah Lawrence College, Bronxville, NY Maimonides Clinical Center, Brooklyn, NY Genetic counseling in pediatrics and prenatal setting. Beth Israel Medical Center, New York, NY Genetic counseling in cancer setting. St. Luke’s-Roosevelt Hospital, New York, NY Genetic counseling in pediatric and prenatal setting. Bronx-Lebanon Hospital, Bronx, NY Genetic counseling in prenatal setting. Other experience: 2016 University of Tartu, Tartu, Estonia Member of the Research Ethics Committee 2015 BBMRI-ERIC, Common Service ELSI National representative for the Ethical, legal and societal issues working group. END OF DOCUMENT . -
Hull University Union (HUU)
HHuullll UUnniivveerrssiittyy UUnniioonn’’ss AAnnnnuuaall SSttuuddeenntt WWrriitttteenn SSuubbmmiissssiioonn 22001111 i Page Published 19th September 2011 Hull University Union (HUU) All publications and reports from HUU are available on our web site www.hullstudent.com This submission uses photographs from: HUU, University of Hull, LF, sxc.hu and FreeDigitalPhotos.net (Keerati). Printed copies are available from: HUU Media Hull University Union University House University of Hull Hull, HU6 7RX This submission was planned and written by Lee Fallin, Education and Representation Co-ordinator (ERC) and Matthew Barrow, Vice President Education (VPE) 2010/11. Many thanks to Paul Tatton, Naomi Alty, Aidan Mersh and Matthew Brown for their assistance in proof reading. We would also like to thank all of our colleagues for their support in the production of this submission, not least for all the cups of tea and for putting up with all the SWS conversation! Any questions regarding the SWS should be directed to Lee Fallin: [email protected] ii Page Foreword The 2010/11 academic year has been an extremely successful one for Hull University Union. We have committed to working in partnership with the University of Hull and we are starting to see the fruits of our collaborative efforts. I guess the overall successes of the year have been epitomised by our recent Students‘ Union Evaluation Initiative Gold Award. I am extremely proud of everything that the HUU Education Zone has achieved this year, particularly given the pressures being placed on Higher Education at the moment as well as various other challenges we‘ve needed to overcome. -
Ull History Centre: Papers of Alan Plater
Hull History Centre: Papers of Alan Plater U DPR Papers of Alan Plater 1936-2012 Accession number: 1999/16, 2004/23, 2013/07, 2013/08, 2015/13 Biographical Background: Alan Frederick Plater was born in Jarrow in April 1935, the son of Herbert and Isabella Plater. He grew up in the Hull area, and was educated at Pickering Road Junior School and Kingston High School, Hull. He then studied architecture at King's College, Newcastle upon Tyne, becoming an Associate of the Royal Institute of British Architects in 1959 (since lapsed). He worked for a short time in the profession, before becoming a full-time writer in 1960. His subsequent career has been extremely wide-ranging and remarkably successful, both in terms of his own original work, and his adaptations of literary works. He has written extensively for radio, television, films and the theatre, and for the daily and weekly press, including The Guardian, Punch, Listener, and New Statesman. His writing credits exceed 250 in number, and include: - Theatre: 'A Smashing Day'; 'Close the Coalhouse Door'; 'Trinity Tales'; 'The Fosdyke Saga' - Film: 'The Virgin and the Gypsy'; 'It Shouldn't Happen to a Vet'; 'Priest of Love' - Television: 'Z Cars'; 'The Beiderbecke Affair'; 'Barchester Chronicles'; 'The Fortunes of War'; 'A Very British Coup'; and, 'Campion' - Radio: 'Ted's Cathedral'; 'Tolpuddle'; 'The Journal of Vasilije Bogdanovic' - Books: 'The Beiderbecke Trilogy'; 'Misterioso'; 'Doggin' Around' He received numerous awards, most notably the BAFTA Writer's Award in 1988. He was made an Honorary D.Litt. of the University of Hull in 1985, and was made a Fellow of the Royal Society of Literature in 1985. -
Economic Impact of the University of Hull 2013-2014
THE ANCHOR INSTITUTION FOR OUR REGION Driving economic growth and supporting businesses here and across the UK Economic Impact Report 2013-2014 BiGGAR Economics Economic Impact of The University of Hull 2013-2014 CONTENTS Executive Summary 1 1 Introduction 4 2 Context 7 3 Core Economic Impacts 17 4 Student Activity Impacts 19 5 Working with Business 23 6 International Reach and Impact 30 7 Tourism and Culture 32 8 Graduate Productivity 36 9 Future Impact 40 10 Summary and Conclusions 46 11 Appendix A – Economic Impact Studies 51 12 Appendix B – Methodology 54 Economic Impact of The University of Hull 2013-2014 EXECUTIVE SUMMARY This includes £369.8M GVA HULL AND SUPPORTED 4,103 JOBS In 2013-14 the University of Hull generated £913 million GVA and supported 8,000 jobs in the UK. HUMBER £498.4M GVA LEP AREA AND SUPPORTED 5,004 JOBS £41.9M GVA SCARBOROUGH AND SUPPORTED 372 JOBS Support that the Companies created Graduates from the University of Hull in the University’s University of Hull provides to new and Enterprise Centre contributed £480.6 established businesses generated £5.6 million to the UK generated £130.1 million GVA for the UK economy through their million GVA for the UK economy in 2013-14. enhanced earnings in economy in 2013-14 2013-14, £227.7 million and supported around of which was in the 1,800 jobs. Humber LEP area. Medical research undertaken by the University of Hull in 2013-14 contributed £17.7 million to the UK economy. 1 Economic Impact of The University of Hull 2013-2014 EXECUTIVE SUMMARY Source of GVA Impact CONT. -
Tours and Experiences
• HIGHLIGHTS OF THE BALTIC STATES IN 8 DAYS. An agenda of local best hits to spend a week in Baltic countries. Ask for 2020 guaranteed departure dates! • BALTICS AND SCANDINAVIA IN 10 DAYS. Discover the facinating diversity of the Baltics and Scandinavia. • BALTICS AND BELARUS IN DAYS. Get an insider’s view to all three Baltic states of Lithuania, Latvia and Estonia and spice up your travel experience with a visit to Belarus Baltics is an ideal place for soft adventure or walking holidays. You can really get a good sense of the diversity of natural beauty in our countries. You can walk the shoreline, wander through river valleys and forests, or just watch the landscape. The landscape is full of nature. There are wonderful paths in national parks and other areas that are under environmental protection. Allow yourself 8-14 days to walk and bus/train in between from Vilnius to Tallinn. NATIONAL PARKS & CITIES. Combination of National parks and Cities. Bike, Hike, Kayak, Walk and Taste Baltic States in this 13 day adventure. Day1. Vilnius. Arrival day. Day2. Vilnius walking tour. Day3. Hiking and kayaking in Aukštaitijos National Park. Day4. Free time in a homestead (sauna, bikes, walks and relax time). Day5. Road till Klaipėda port town. Walking in the city & Brewery visiting. Day6. Curonian Spit visiting (or biking half way). Day7. Rundale palace on a way to Riga. Day8. Riga day tour. Day9. Gauja National Park half-day walking trip. Day 10. Visiting Parnu on a way to Tallinn. Day 11. Tallinn walking tour. Day 12. Lahemaa bog shoes trekking tour with a picnic. -
Building Our Future Together
BUILDING OUR FUTURE TOGETHER FOUNDATION THIRTY NINE I am delighted to share with to deliver an industrial strategy aimed you our latest news and at combating climate change. I am sure hope that you enjoy reading that many of you will have seen that the University has made a public pledge to about our activities in recent become carbon neutral by its centenary months. year of 2027. We firmly believe that all individuals and organisations have In October, we were honoured to host the a responsibility to preserve our planet return of an inspirational group of alumni for future generations and certainly the donors who have been raising money University of Hull is doing its best to help over the last three years in memory of in that effort. their good friend Wiseman Khuzwayo. A tremendous £90,000 was pledged by We also held our annual donor ‘thank this group of friends and graduates from you event’ in November when Professor the late 1970s. Monies raised will fund Brad Gibson, Director of the E.A. Milne a PhD student and visiting fellowship Centre in Astrophysics, gave a unique and programme, both of which directly fascinating insight into the Wonders of and positively influence outcomes for the Universe. His Trip Adviser style guide refugees. We are working closely with featured some of the scariest, loudest and the group as they plan their next project, smelliest places in the Universe! and we thank them for their sterling efforts. May I again extend my sincere thanks to those of you who were able to join us for A number of you will have received a our Annual Supporter Thank You Event – letter from my colleague, Dr Angela and, indeed, those who could not but have Gardiner, asking for your support as given their time or have donated. -
Activation of P53 by Nutlin Leads to Rapid Differentiation of Human Embryonic Stem Cells
Oncogene (2008) 27, 5277–5287 & 2008 Macmillan Publishers Limited All rights reserved 0950-9232/08 $32.00 www.nature.com/onc ORIGINAL ARTICLE Activation of p53 by nutlin leads to rapid differentiation of human embryonic stem cells T Maimets1,2, I Neganova2,3, L Armstrong2,3 and M Lako2,3 1Institute of Molecular and Cell Biology, University of Tartu, Tartu, Estonia; 2Institute of Human Genetics, University of Newcastle, Newcastle upon Tyne, UK and 3North East Stem Cell Institute, University of Newcastle, Newcastle upon Tyne, UK p53 is an important regulator of normal cell response to transition mechanisms remain largely obscure. One stress and frequently mutated in human tumours. Here, we possibility to clarify these relationships is to study the studied the effects of activation of p53 and its target activity of important components of signal-transduction gene p21 in human embryonic stem cells. We show that pathways—oncogenes and tumour suppressor genes—in activation of p53 with small-molecule activator nutlin each of these cell types. Several oncogenes and tumour leads to rapid differentiation of stem cells evidenced by suppressors, such as Bmi1 (Molofsky et al., 2003), Gfi1 changes in cell morphology and adhesion, expression of (Hock et al., 2004), Pten (Groszer et al., 2001), Wnt/ cell-specific markers for primitive endoderm and trophec- beta-catenin (Dravid et al., 2005) and Notch (Dontu toderm lineages and loss of pluripotency markers. p21 is et al., 2004), have been shown to control the self-renewal quickly and dose-dependently activated by nutlin. It can of normal untransformed tissue stem cells. also be activated independently from p53 by sodium p53 gene is mutated in more than half of human butyrate, which leads to the differentiation events very tumours (Hainaut and Hollstein, 2000), which indicates similar to the ones induced by p53. -
The Beatles on Film
Roland Reiter The Beatles on Film 2008-02-12 07-53-56 --- Projekt: transcript.titeleien / Dokument: FAX ID 02e7170758668448|(S. 1 ) T00_01 schmutztitel - 885.p 170758668456 Roland Reiter (Dr. phil.) works at the Center for the Study of the Americas at the University of Graz, Austria. His research interests include various social and aesthetic aspects of popular culture. 2008-02-12 07-53-56 --- Projekt: transcript.titeleien / Dokument: FAX ID 02e7170758668448|(S. 2 ) T00_02 seite 2 - 885.p 170758668496 Roland Reiter The Beatles on Film. Analysis of Movies, Documentaries, Spoofs and Cartoons 2008-02-12 07-53-56 --- Projekt: transcript.titeleien / Dokument: FAX ID 02e7170758668448|(S. 3 ) T00_03 titel - 885.p 170758668560 Gedruckt mit Unterstützung der Universität Graz, des Landes Steiermark und des Zentrums für Amerikastudien. Bibliographic information published by Die Deutsche Bibliothek Die Deutsche Bibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available on the Internet at http://dnb.ddb.de © 2008 transcript Verlag, Bielefeld This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. Layout by: Kordula Röckenhaus, Bielefeld Edited by: Roland Reiter Typeset by: Roland Reiter Printed by: Majuskel Medienproduktion GmbH, Wetzlar ISBN 978-3-89942-885-8 2008-12-11 13-18-49 --- Projekt: transcript.titeleien / Dokument: FAX ID 02a2196899938240|(S. 4 ) T00_04 impressum - 885.p 196899938248 CONTENTS Introduction 7 Beatles History – Part One: 1956-1964 -
Not Just Wilberforce
Not Just Wilberforce Champions of Human Rights in Hull and East Yorkshire essays for Amnesty International Edited by Ekkehard Kopp and Cecile Oxaal First published in 2014 by Amnesty International UK The Human Rights Action Centre 17-25 New Inn Yard London EC2A 3EA in association with Hull Amnesty Group Copyright rests with individual authors and copyright for the volume is with the Hull Amnesty Group ISBN: 978 1 873328 77 4 Design and typesetting by Kall Kwik Centre Hull, Centre 1292, The Woollen Warehouse, South Church Side, Hull HU1 1RR Printed in Great Britain by Kall Kwik Centre Hull, Centre 1292, The Woollen Warehouse, South Church Side, Hull HU1 1RR Foreword This book is about freedom and Hull. Its contributors have all been variously embedded in the cultural, intellectual and political life of the city over many years: they know of what they speak. Freedom—unlike poetry and prose—does not just happen anywhere. Indeed, it is the case that, although men may be born free, they are too often in chains. Freedom has to be won, sustained and protected. It is always at risk, the fact as well as the word. The argument of this irresistible volume is that, as a city and area, Hull has a proud and distinctive history of resisting forms of oppression, of using an angular independence of thought to challenge the orthodox and of fghting for principles and practical change. Why should this be so? The introduction suggests that it may have had something to do with Hull’s relative isolation and the space it affords for thought. -
Adrian Henri - Poems
Classic Poetry Series Adrian Henri - poems - Publication Date: 2012 Publisher: Poemhunter.com - The World's Poetry Archive Adrian Henri(10 April 1932 - 20 December 2000) Adrian Henri was a British poet and painter, best remembered as the founder of poetry-rock group The Liverpool Scene and as one of three poets in the best- selling anthology The Mersey Sound, along with <a href=" Adrian Henri's grandfather was a seaman from Mauritius who settled in Birkenhead, Cheshire, where Henri was born. In 1938, at the age of 6, Henri moved to Rhyl. Henri studied art at Newcastle and for a short time taught art at Preston Catholic College before going on later to lecture in art at both Manchester and Liverpool Colleges of Art. He was closely associated with other artists of the area and the era including the Pop artist Neville Weston and the conceptual artist Keith Arnatt. In 1972 he won a major prize for his painting in the John Moores competition. He was president of the Merseyside Arts Association and Liverpool Academy of the Arts in the 1970s and was an honorary professor of the city's John Moores University. He married twice, but had no children. His career spanned everything from artist and poet to teacher, rock-and-roll performer, playwright and librettist. He could name among his friends John Lennon, George Melly, <a href=" His numerous publications include The Mersey Sound, with McGough and Patten—a best-selling poetry anthology that brought all three of them to wider attention—Wish You Were Here and Not Fade Away. -
Yorkshire Poetry, 1954-2019: Language, Identity, Crisis
YORKSHIRE POETRY, 1954-2019: LANGUAGE, IDENTITY, CRISIS Kyra Leigh Piperides Jaques, BA (Hons) and MA, (Hull) PhD University of York English & Related Literature October 2019 This work was supported by the Arts & Humanities Research Council (grant number AH/L503848/1) through the White Rose College of the Arts & Humanities. ABSTRACT This thesis explores the writing of a large selection of twentieth- and twenty-first- century East and West Yorkshire poets, making a case for Yorkshire as a poetic place. The study begins with Philip Larkin and Ted Hughes, and concludes with Simon Armitage, Sean O’Brien and Matt Abbott’s contemporary responses to the EU Referendum. Aside from arguing the significance of Yorkshire poetry within the British literary landscape, it presents poetry as a central form for the region’s writers to represent their place, with a particular focus on Yorkshire’s languages, its identities and its crises. Among its original points of analysis, this thesis redefines the narrative position of Larkin and scrutinizes the linguistic choices of Hughes; at the same time, it identifies and explains the roots and parameters of a fascinating new subgenre that is emerging in contemporary West Yorkshire poetry. This study situates its poems in place whilst identifying the distinct physical and social geographies that exist, in different ways, throughout East and West Yorkshire poetry. Of course, it interrogates the overarching themes that unite the two regions too, with emphasis on the political and historic events that affected the region and its poets, alongside the recurring insistence of social class throughout many of the poems studied here.