COMMISSIONS ARTIST NIGEL WAYMOUTH

ARTIST NIGEL WAYMOUTH CREATES COMMEMORATIVE POSTER FOR JOYCE

Tasked with creating an artwork, renowned British artist Nigel Way- mouth developed a screen printed poster of which only 100 editions exist. The iconic artist drew on his background as founder of 60s fash- ion mecca and one half of art duo Hapshash and the Coloured Coat. Responsible for many of the most recognisable concert posters and record covers of the time for , Jimi Hen- drix and , of which a selection are included in the perma- nent collection at the V&A Museum, Waymouth is no stranger to cre- ating highly significant representations of culture, music and fashion.

Starting with a panoramic image taken from the highest bar in the World, the artist took inspiration from the electric Hong Kong skyline at dusk, creating a neon pink starry backdrop for the poster. Carefully re- searched by Waymouth, each detail included in the screen print has symbolic meaning. The work features a phoenix for peace and pros- perity, Chinese dragons to signifying strength and luck, and the circular dragon coil for longevity. “All the elements: water, air fire, earth, they’re all there.” And the hot air balloon? “Well, that’s the human touch”, ex- plains Waymouth.

ABOUT NIGEL WAYMOUTH

Nigel Waymouth was born in India. His early childhood was spent in Argentina until he moved to England in 1953. In 1964, after graduating from University College London with an economics degree, Nigel be- gan a career as a freelance feature writer for various specialist journals.

In January 1966 he and two partners, Sheila Cohen and John Pearse, opened the original rock-chic fashion boutique, Granny Takes a Trip. Here he designed clothes and the fast changing shop fronts that fea- tured art nouveau sirens, Sioux war chieftains and later a 1947 Dodge saloon that was sawn in half and appeared to burst out of the shop. The shop was a Mecca for visiting celebrities such as The Beatles, The Stones, Jimi Hendrix, Barbara Streisand, Brigitte Bardot and Andy War- hol.

While still involved in Granny Takes a Trip, Nigel began to design post- ers and record covers under the name Hapshash and the Coloured Coat with fellow artist, Michael English. Many of these posters including an iconic poster advertising Jimi Hendrix's 1967 San Francisco concert, are now highly sought-after. Many have been included in the perma- nent collection of the Victoria and Albert Museum, and in 1999 were the subject of a major retrospective exhibition. The Tate Gallery in Liv- erpool also included many of these designs in the "Summer of Love Psychedelic Art, 1967" exhibition in 2005, which traveled to Brooklyn in the summer of 2007.

Since the 1980s, Nigel has pursued a successful career as a fine art painter, particularly as a much sought after portraitist. He has frequently exhibited in Britain and abroad. His paintings and drawings form part of many distinguished public and private collections.

Having lived in Los Angeles for 12 years Nigel Waymouth now lives in London again.

ABOUT JOYCE GALLERY

For over 30 years, situated in the heart of Paris at Palais Royale, JOYCE Gallery has been a dedicated exhibition space representing and col- laborating with talents across creative fields with a connection to the world of fashion and culture. JOYCE Cabinet, an extension of JOYCE Gallery, launched at JOYCE Central Hong Kong in August 2016, sharing global creative visions beyond fashion in the heart of the JOYCE global flagship store.

ABOUT JOYCE

Founded in 1971 and continuously representing designers and artists who transcend creative boundaries, JOYCE Group is Asia’s vanguard of fashion retail, brand management and distribution. A nurturer and supporter of extraordinary talents across the world, JOYCE Group to- day owns its eponymous and legendary multi-brand boutique JOYCE, a prestigious beauty retail concept JOYCE Beauty, and a distribution portfolio of innovative designers including Alexander Wang, Dries Van Noten, Dsquared2, Marni, Neil Barrett, Rick Owens, sacai, Thom Browne and Victoria Beckham. JOYCE Group operates over 50 points of sales across Greater China including five JOYCE multi-brand boutiques and over 10 JOYCE Beauty store concepts.