Eleven Stories About Creativity@Bertelsmann 04 Eleven Stories About Creativity@Bertelsmann What’S Your Story?
Eleven Stories About Creativity@Bertelsmann 04 Eleven Stories About Creativity@Bertelsmann What’s your story? 11 Thomas Rabe Chairman & CEO, Bertelsmann Foreword Creativity@Bertelsmann Bertelsmann is the home of creative content and customer solutions – of broadcasting, TV production, radio, books, magazines, music and services, whether in analog, print, or digital form. We reach, inspire, and support millions of people. Day after day. All over the world. Behind everything we do are creative minds: program originators and producers, publishers and journalists, entrepreneurs and technicians. Bertelsmann lives by their efforts and their ideas. Our business wouldn’t be productive without them. In this book, “What’s Your Story – Creativity@Bertelsmann,” some of these women and men, our colleagues, tell their own personal business stories, with specific examples to give you a large sense of our company’s creativity. Their stories span all divisions and facets of Bertelsmann: from en- tertaining or unusual television productions and books that are moving in every sense of the word to a cooking magazine for men only and an award-winning travel app; from visits to football and Olympic stadiums to an interview session on Bryan Ferry’s sofa; from booming mobile services in China to the comprehensive service package put together for an American health insurer. They are but a few of the many examples you will be reading about. They demonstrate just how pronounced and ingrained creativity is at Bertelsmann and the great importance we assign to it. For it is precisely those creative achievements – manifested in content and solutions – that make us sought-after partners.
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