Power Rangers!

AThisssemble! popular kid’s action TV series has completed two decades and is launching a host of shows and merchandise. Power sk any young boy, whether he is in New York or Ranchi, how does he like to start his morning routine? And, don’t be too surprised if he highlights that he wants to watch his Afavourite Power Rangers show. Rangers! Over the past twenty years, Saban Brands’ iconic show has dominated global kids’ action TV shows, and leveraging this Did you know? opportunity, a brand extension - Power Rangers Megaforce series, Product licensing: Apparel, too, recently premiered on Nickelodeon. This newly launched show Assemble!toys, accessories and also highlighted the key themes of friendship, teamwork and fitness, collectibles and Saban is actively marketing this brand globally via consumer Licensing of properties: products campaign, character appearances and retail promotions. Power Rangers and Paul An e-commerce site related to Power Rangers was also recently Frank launched and the licensed merchandise on offer includes apparel, Best category: Bandai toy games, toys, bikes and accessories. In India, merchandise related to line Power Rangers is already en vogue, and those related to Paul Frank, another Saban brand, will be on store shelves, shortly.

“Soon to launch Paul Frank products” Kirk Bloomgarden, SVP Global Consumer Products, Saban Brands

aban Brands, creator retail sector, which is key for of Power Rangers, will distribution, is still fragmented. shortly launch a range of Smerchandise related to Retailer: Your key licensing its fashion lifestyle brand - Paul categories? Frank. Kirk Bloomgarden, SVP KB: Power Rangers is driven by Global Consumer Products, Saban the extensive Bandai toy line, and Brands highlighted their strategy it offers the classic good versus for the Indian market. evil play pattern. This storyline lends itself perfectly for the Retailer: Your growth strategy creation of action figures and role- for India? play materials. Kirk Bloomgarden (KB): In India, Brand we have recently appointed a Retailer: How do you deal with licensee -Wild East Group for our counterfeits? Power fashion lifestyle brand-Paul Frank, KB: We focus on consumer and the related merchandise ## education as well as social media. Power Rangers Samurai had should be on store shelves, shortly. In addition, we work closely with an average of 2 million viewers I would like to also our agents and licensees, on Nickelodeon, by 2012 highlight that while the growth amongst others, in a bid to ## Sales from Power Rangers opportunities in licensing continuously improve our supply merchandise make up about half of Bandai’s UK revenue are enormous here, but the chain integrity.

August 2013 RETAILER 81