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The E-Commerce Logistics Landscape

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For this reason, IATA has analyzed not only their e-shop or The e-Commerce Logistics marketplace profiles but also their “air cargo potential.” This calculation Landscape is based on the gross merchandise Strategic models for e-tailers‘ operations value (GMV), geographical coverage, and their remote shipping potential, a subjective and qualitative assess- The COVID-19 crisis has accelerat- Top-50 e-Commerce players ment of the categories shipped and ed the expansion of e-Commerce To know more about the needs and the type of operations. towards new companies, customers, requirements of major e-Commerce and product types. The pandemic players, IATA has identified the While e-shops sell their own prod- has added diversity in a sector that top-50 companies. The final objec- ucts online, e-marketplaces serve as was already very dynamic, with tive was to better understand how air a platform to connect buyers and many different players, big and cargo can help in developing their sellers. E-shops are usually in control small, and various business models. logistics model, by aligning to of their supply chain, occasionally How can the airline industry capital- e-Commerce businesses and outsourcing parts of it. On the other ize on the growth of e-Commerce ultimately offer customer-focused hand, e-marketplaces outsource and cater to a very diversified solutions. most of their transportation, allowing market? them to grow and / or scale-up Top-50 e-commerce players Lazada & 1 Taobao* 2 TMall* 3 AliExpress 4 Amazon 5 JD.com 6 ebay 7 Pinduoduo 8 Shopify 9 Rakuten 10 Apple Mercado 11 Yahoo JP 12 Libre 13 OTTO 14 Wish 15 Jumia 16 1688* 17 Suning 18 Walmart 19 Alibaba* 20 vip.com The Home Lojas 21 Snapdeal 22 Shopee 23 Depot 24 Zalando 25 Americanas 26 Wayfair 27 macy’s 28 Flipkart 29 Best Buy 30 allegro 31 Target 32 carousell 33 Etsy 34 Cnova 35 Bukalapak 36 MSH 37 Bol.com 38 Asos 39 Yandex 40 Newegg Nasper’s 41 Wildberries 42 GFG 43 Farfetch 44 Cool Blue 45 eMAG 46 Digitec 47 Citilink 48 M.video 49 Wehkamp 50 Qoo10 * Part of the Alibaba Group e-Commerce Insights December 2020 The four e-commerce logistic models Owned and fully Air freight shippers Hybrid model Air parcel shippers dedicated air These companies move There is a mixed-use of Firms rely on standard transport capabilities the goods to fulfillment internal and external Courier-Express-Parcel Firms reduce their centers in freight format capabilities to move & airmail. It is common dependence on 3rd and perform local freight to fulfillment for marketplaces due to party carriers, limiting ground distribution in centers and also their high dispatch risks and increasing the destination country shipping of single fragmentation, as they margins. (owned or outsourced). parcels to consumers are frequently used for via air cargo. individual orders. exponentially by building sellers’ many companies consider re-localiz- impact of online retail on their networks. Two large companies are ing or multi-sourcing their produc- business, they started designing an exception to this rule: Amazon and tions. The number of e-commerce products and services dedicated to JD.com. Both are pure marketplaces fulfillment centers is expected to this segment. Transforming to adapt which control their own logistics. increase to bring goods closer to the to the different e-Commerce logistics consumer. models is critical for the industry and Four logistics models will be more so in the coming years. Through our research on the top-50 These and other similar trends may For this reason, IATA has online retailers, we could develop a negatively impact airlines by reducing Air cargo carriers will benefit heavily analyzed not only their e-shop or matrix and identify four unique the demand for high-speed air cargo from technological advancements marketplace profiles but also their offerings. and data integration to unify, e-Commerce logistic models. These “air cargo potential.” This calculation smoothen, and accelerate their models are distinguishable by Adapting to e-Commerce needs is based on the gross merchandise variations in the level of owned versus services for e-Commerce. Creating value (GMV), geographical coverage, For airlines, transforming to capture new strategies to become more agile outsourced capability and whether e-Commerce volumes can represent and their remote shipping potential, a they ship single parcels or freight. and embracing transformation trends subjective and qualitative assess- a lifeline in an otherwise dire situation will allow the industry to build a The COVID-19 crisis has accelerat- Top-50 e-Commerce players ment of the categories shipped and However, the e-commerce landscape for air transport. IATA forecasts that resilient supply chain with tailored ed the expansion of e-Commerce To know more about the needs and the type of operations. is changing rapidly. E-Tailers every- air cargo will represent 36% percent solutions for this critical segment towards new companies, customers, requirements of major e-Commerce where are continuously assessing of airline revenues in 2020. E-Com- and product types. The pandemic players, IATA has identified the While e-shops sell their own prod- their level of control over their merce is the fastest-growing segment Learn how IATA helps the air cargo has added diversity in a sector that top-50 companies. The final objec- ucts online, e-marketplaces serve as logistics operations. The efforts to within cargo, and likely, their volumes industry to capitalize on the growth was already very dynamic, with tive was to better understand how air a platform to connect buyers and counter the effects of the pandemic have well exceeded the 15% of of e-commerce on many different players, big and cargo can help in developing their sellers. E-shops are usually in control are bringing in new trends into cross-border air cargo figure estimat- www.iata.org/ecommerce small, and various business models. logistics model, by aligning to of their supply chain, occasionally e-Commerce logistics. ed before the pandemic. How can the airline industry capital- e-Commerce businesses and outsourcing parts of it. On the other Subscribe to the IATA e-Commerce The focus on building more resilient In recent years, as many air cargo ize on the growth of e-Commerce ultimately offer customer-focused hand, e-marketplaces outsource Monitor at [email protected] supply chains is making carriers finally realized the significant and cater to a very diversified solutions. most of their transportation, allowing market? them to grow and / or scale-up e-commerce companies by model market. etsy.com Carousell Own fulfillment confirmed Own fulfillment not confirmed Shopee yandex.ru Farfetch Chinabrands Mercado Snapdeal Shopify 1688.com Libre bidorbuy AliExpress TMall CNova .co.za Rakuten Wish + Lazada Qoo10 Inc Taobao Wayfair Yahoo Pinduoduo ozon.ru Flipkart Japan Allegro.pl eBay Air parcel shippers Pvt Ltd bukalapak Hybrid Models eMAG Zalando Catch Jumia Amazon Lojas Global Fashion Americanas homedepot.com Group (GFG) bol.com Macys Otto JD.com Digitec + Newegg Galaxus Alibaba.com Target VIP.com Coolblue Suning Walmart Takealot wildberries.ru Asos MSH Best Buy Own air capabilities Air freight shippers Wehkamp Apple citilink.ru mvideo.ru Owned & fully dedicated capabilities Partnerships for air capabilities External air capabilities e-Commerce Insights December 2020.
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