ADVANCING EDUCATIONAL AND PROFESSIONAL PARTNERSHIPS NATIONWIDE the professional Volume V 2014 florist AIFD Picture Review AIFD Honors Bob Friese Spring Holiday Floral Planning SAF Convention Report Industry Mourns Tom Butler WUMFA Goes to the Fair Surviving the Holidays DIAMOND AWARD WINNING PUBLICATION www ADVANCING EDUCATIONAL AND PROFESSIONAL PARTNERSHIPS NATIONWIDE floristthe professional Volume V 2014 Leadership Report 1152 Haslett Road, P.O. Box 67, Haslett, MI 48840 Cover photo courtesy of 4 Michigan to Welcome Floral Association Leaders (517) 575-0110 • (517) 575-0115 Alexandra Farms
[email protected] By Bob Patterson, MFA President, Patterson’s Flowers www.alexandrafarms.com. www.michiganfloral.org MFA Staff AIFD Symposium Executive Vice President: Rodney P. Crittenden 6 2014 AIFD Symposium Executive Assistant: Cindy S. Ching, AIFD, CF By Cindy Ching, AIFD, CF; Photos By Colleen Carr, AIFD, CF, CFD 6 AIFD Honors Bob Friese, AIFD, CFD MFA Board of Directors 2014 President: Bob Patterson 7 MFA and WUMFA Congratulate Members on AIFD, CFD Designations Patterson’s Flowers, Big Rapids, Cadillac & Reed City, MI 8 The Language of Flowers Vice President: Tim Timinski By Loann Burke, AIFD, CFD, PFCI Floracraft Corp., Ludington, MI Treasurer: Kevin Adamo Spring Holidays Country Lane Flowers, Howell, MI 10 Spring Holiday Floral Planning in Supermarkets and Flower Shops Immediate Past President: Alice Waterous, AIFD, CF,CFD,PFCI By Patty Malloy, AIFD, CFD Floral Consultant, Grand Haven, MI Executive Vice President/CEO/Secretary: Rodney