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The Professional ADVANCING EDUCATIONAL AND PROFESSIONAL PARTNERSHIPS NATIONWIDE the professional Volume V 2014 florist AIFD Picture Review AIFD Honors Bob Friese Spring Holiday Floral Planning SAF Convention Report Industry Mourns Tom Butler WUMFA Goes to the Fair Surviving the Holidays DIAMOND AWARD WINNING PUBLICATION www ADVANCING EDUCATIONAL AND PROFESSIONAL PARTNERSHIPS NATIONWIDE floristthe professional Volume V 2014 Leadership Report 1152 Haslett Road, P.O. Box 67, Haslett, MI 48840 Cover photo courtesy of 4 Michigan to Welcome Floral Association Leaders (517) 575-0110 • (517) 575-0115 Alexandra Farms [email protected] By Bob Patterson, MFA President, Patterson’s Flowers www.alexandrafarms.com. www.michiganfloral.org MFA Staff AIFD Symposium Executive Vice President: Rodney P. Crittenden 6 2014 AIFD Symposium Executive Assistant: Cindy S. Ching, AIFD, CF By Cindy Ching, AIFD, CF; Photos By Colleen Carr, AIFD, CF, CFD 6 AIFD Honors Bob Friese, AIFD, CFD MFA Board of Directors 2014 President: Bob Patterson 7 MFA and WUMFA Congratulate Members on AIFD, CFD Designations Patterson’s Flowers, Big Rapids, Cadillac & Reed City, MI 8 The Language of Flowers Vice President: Tim Timinski By Loann Burke, AIFD, CFD, PFCI Floracraft Corp., Ludington, MI Treasurer: Kevin Adamo Spring Holidays Country Lane Flowers, Howell, MI 10 Spring Holiday Floral Planning in Supermarkets and Flower Shops Immediate Past President: Alice Waterous, AIFD, CF,CFD,PFCI By Patty Malloy, AIFD, CFD Floral Consultant, Grand Haven, MI Executive Vice President/CEO/Secretary: Rodney P. Crittenden Designer Spotlight Michigan Floral Association, Haslett, MI 13 Making Mother’s Day Memories By Libbie Deering, CF Directors-At-Large 2014 MFA Academy Winner Bob Patterson Patterson’s Flowers, Big Rapids, Cadillac & Reed City, MI Industry Info Chris McGahey 14 Galea Elected to SAF’s Retailers Council Nordlie, Inc., Flint, MI Tim Farrell Installed as New AIFD President Janice Curran Seven Inducted into AAF Teleflora, Grand Rapids, MI Four Join PFCI Regional Directors Strategies to Win Over More Flower Buyers R1: Debbie Custer Fragrance Is What Consumers Want Wedding Celebrations and Creations, Canton, MI ACA Seasonal Relief Legislation Introduced R2: Debbie Royal, AIFD, CF, CFD SAF Convention Report Royal Expressions, Blissfield, MI R3: Teresa Cytlak In Memoriam Ridgeway Floral, Three Rivers, MI 16 Industry Mourns Tom Butler, AAF, PFCI R4: Alice Waterous, AIFD, CF, CFD, PFCI By Barbara Gilbert, Editor Floral Consultant, Grand Haven, MI R5: Jeanette Gaudreau-Ballien CF Report Gaudreau the Florist, Ltd., Saginaw, MI 18 Binding Technique R6: Tim Timinski FloraCraft Corp., Ludington, MI Hall of Fame 19 The Michigan Floral Foundation Will Honor Kathy Petz, AAF, CF, PFCI Publications Committee Bob Patterson Design Tip Patterson’s Flowers, Big Rapids, Cadillac & Reed City, MI 20 Creative Coils as Wristlets Teresa Cytlak By Derek Woodruff, AIFD, CF, PFCI, MFA Designer of the Year Ridgeway Floral, Three Rivers, MI Jerome Raska, AAF, AIFD, CAFA, CF, CFD, PFCI Highlights Blumz...by JRDesigns, Detroit / Ferndale, MI 21 Michigan Teleflorists Make Someone Smile Jeanette Gaudreau-Ballien By Libbie Deering, CF Gaudreau the Florist, Ltd., Saginaw, MI Alice Waterous, AIFD, CF, CFD, PFCI WUMFA Section Floral Consultant, Grand Haven, MI 22 Education Tops WUMFA Agenda Janice Curran By Diane Schulte, CF, WMFM, WUMFA President Teleflora, Grand Rapids, MI 23 WUMFA Goes to the Fair Colleen Siembor By Barbara Gilbert, Editor Cardwell Florist, Livonia, MI 25 WUMFA Educational Opportunities Publisher: Rodney P. Crittenden Holiday Prep Advertising Director & Sales: Rodney P. Crittenden 26 Surviving the Holidays in a Rural Community Editor: Barbara Gilbert By Bob Larson, AIFD, CFD Graphic Design: Joe McGurn Photographer: Al Cooley -www.alcooley.com 29 Business Card Ads Printing: Village Press Publications 29 Professional Education Center MFA is not responsible for the statements or opinions 30 Classified Ads published in the The Professional Florist. These represent the views of each author and are not necessarily the views of the association or its staff. [OLWYVMLZZPVUHSÅVYPZ[c]VS\TL= LEADERSHIP REPORT Michigan to Welcome Floral Association Leaders BY BOB PATTERSON, MFA PRESIDENT, PATTERSON’S FLOWERS ne of the over 20 state/regional associations met • Membership Campaigns in Atlanta, Georgia. It was a wonderful, most fulfill- • Association Communications: dynamic group that I was proud to be Print and Electronic ing reasons O a part of. • Creating Association Programs: for belonging to and On October 4-6, 2014, the group plans What do members want? to meet at Mission Point Resort on • Marketing your Association to participating in the Mackinac Island. I’m really looking Non-Members Michigan Floral forward to the event and welcoming florists from around the country to the • Building a Strong Board of Directors Association is the great State of Michigan. NAFA President • Building Strong Committees many networking opportunities it pro- Dianna Nordman, AAF, of the Texas State • Budgeting and Keeping Good vides. By getting involved in committees Florists’ Association; NAFA Vice Financial Reports/Records President Michelle Gaston of AmeriHort • How to Do the Form 990 Federal Return and serving on the board of directors, and NAFA Treasurer/Secretary Rod I’ve greatly expanded my network of Crittenden of the Michigan Floral If you are reading this and serve in a Association and Wisconsin Upper leadership role of a floral association, I industry peers. This couldn’t have Michigan Floral Association have put would strongly encourage you to attend, happened without getting involved. together two days of intensive round you won’t be sorry. The meeting is open table discussions. Some of the topics to board members and executive staff One opportunity I’ve had since that will be covered include: of floral associations. To request serving as MFA president is attending registration materials simply call the • Conventions/Trade Shows the National Alliance of Floral MFA office at (517) 575-0110 or visit Associations (NAFA) Annual Conference. • Giving Recognition and Awards www.aboutnafa.org. At this conference, florist association • Public Relations Campaigns Getting involved and attending leaders meet to exchange ideas and • Online Forms and Registrations association functions is what it’s all improve their programs. Each year about. I know we are all very busy but • Association Websites and Social Media board members and staff of these the time you invest for personal and • What to Charge for Association associations come together to learn and professional growth by participating Programs and Services network, taking back home critical with your industry is priceless. Make it information to better serve their • Educational Events: Hands-On a new goal to try and attend as many members. Last year, I attended my first and Business industry events as possible. I hope to meeting of this group when leaders from • Certification see you at one soon. FTD to Buy ProFlowers TD has announced its intention to buy ProFlowers ProFlowers has 10 percent of the $4 billion e-commerce and several related companies for $430 million, creating consumer floral business directed at consumers. FTD, based in F a combined company with over $1 billion in revenue. Downers Grove, IL, currently has eight percent. The transaction is expected to be finalized by the end of Under the terms of the deal, Liberty will receive $121 million this year. in cash and 10.2 million shares of FTD common stock, The purchase from Liberty Interactive Corporation, Englewood, representing 35 percent of the combined company and making CO, includes Shari's Berries, Cherry Moon Farms and Personal it FTD’s largest shareholder. Creations in addition to ProFlowers. The companies are under FTD will add four directors chosen by Liberty to its board the umbrella of the Provide Commerce Collection, headquartered expanding the board from seven to eleven. Robert S. Apatoff in San Diego. will remain as president and CEO of FTD. 4 [OLWYVMLZZPVUHSÅVYPZ[c]VS\TL= Michigan to Welcome Floral Association Leaders BY BOB PATTERSON, MFA PRESIDENT, PATTERSON’S FLOWERS 5 [OLWYVMLZZPVUHSÅVYPZ[c]VS\TL= AIFDSYMPOSIUM 2014 AIFD Symposium Her impression of the symposium: symposium is also the perfect time to FA’s Cindy Ching, “As a member of AIFD, I feel that we network and meet new people. The AIFD, CF, was our belong to a family and the symposium Great Lakes Floral Expo held in Grand is a family reunion. But even more than Rapids, MI, March 4-6, 2015, also offers roving reporter at the that it is a place where we re-energize, this kind of fabulous experience. If you M see new things, dream and find missed the AIFD Symposium plan now AIFD 2014 Symposium “Transition innovative ideas and designs to use in to attend the GLFE, You won’t be sorry Transformation”. our businesses when we get home. The you did. www.greatlakesfloralexpo.com.” The following pictures are courtesy of our roving reporter and Colleen Carr, AIFD, CF, CFD. 2 3 1 1. Models from the main stage show went out on the streets of Chicago to show off these floral creations. 2. A dendrobium wrist corsage highlighted with a wire nest filled with rhinestone “eggs”. 3. This bridal bouquet featured phalaenopsis, gloriosa lilies, green trick dianthus and bamboo circles. 4. Designer Hitomi Gillam, AIFD, CFD, shows off vase arrangements of dendrobium orchids and Midori anthurium on a structure of Oasis® flat wire. 5. Janet Justus, Deborah De La Flor, AIFD, CFD, PFCI, and 4 5 Colleen Carr, AIFD,CF, CFD, take a break during the symposium. leader, mentor, supporter, volunteer and friend. Inducted into AIFD in 1983, he has been a main stage presenter at the symposium, AIFD Honors sharing his knowledge and artistry. He also has helped allieds and trade associations in Illinois, Michigan, Indiana and Midwest Bob Friese Wisconsin. ob Friese, AIFD, CFD, was hon- The annual “Nature’s Creative Edge” has been held at his home ored with the AIFD Award of in Fruitport, Michigan, for many years.
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