DOCSLIB.ORG

From Long Ago and Many Lands

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
From Long Ago and Many Lands From Long Ago and Many Lands His teaching was done anywhere people wanted to sit together and talk. From Long Ago and Many Lands Stories for Children Told Anew by Sophia Lyon Fahs With Teacher's Guide by Patricia Hoertdoerfer Illustrated by Cyrus LeRoy Baldridge Second Edition Skinner House Books Boston Copyright © 1948 by Sophia Lyon Fahs and renewed 1976 by Dorothy Fahs Beck. Teacher's Guide © 1995 by the Unitarian Universalist Association. Published by Skinner House Books. Skinner House Books is an imprint of the Unitarian Universalist Association, a liberal religious organization with more than 1,000 congregations in the U.S. and Canada. 25 Beacon Street, Boston, MA 02108. All rights reserved. This book was written before our awareness of the need for gender-inclusive language. In a few instances, the reader may wish to change a term to one that is inclusive of both sexes. Printed in Canada. ISBN 0-933840-35-7 Library of Congress Cataloging-in-Publication Data Fahs, Sophia Blanche Lyon. From long ago and many lands : stories for children told anew / by Sophia Lyon Fahs ; illustrated by Cyrus LeRoy Baldridge ; with teacher's guide by Patricia Hoertdoerfer. — 2nd ed. p. cm. Originally published: Boston : Beacon Press, 1948. Summary: A collection of folk tales, legends, fables, and religious stories from around the world. ISBN 0-933840-35-7 (alk. paper) 1. Tales. [1. Folklore.] I. Baldridge, Cyrus Leroy, 1889-1997, ill. II. Hoertdoerfer, Pat. III. Title. PZ8.1.F.17 Fr 2002 398.2 2002021671 12 11 07 06 05 Contents Foreword............................................................................................. ix Introduction ........................................................................................ xi Introduction to First Edition.............................................................. xv To Story Writers—Ancient and Modern .......................................... xix The End Papers................................................................................ xxv The Abiding Questions 1. The Picture on the Kitchen Wall............................................... 3 2. The Jewish Traveler and the Robbers....................................... 9 3. The Dog and the Heartless King............................................. 16 4. The Very Short Rule ............................................................... 20 5. The Boy Who Was Afraid to Try ............................................ 25 6. The Bell of Atri....................................................................... 31 7. The King Who Changed His Mind......................................... 37 8. The Naumburg Children's Festival......................................... 46 9. The Richest King in the World ............................................... 53 10. The Wind and the Sun........................................................... 59 11. The Persevering Ant.............................................................. 61 12. Gautama Finds Out for Himself ........................................... 65 13. The Fig Seed ......................................................................... 71 14. The Lump of Salt.................................................................. 74 15. The Questions of King Milinda ............................................ 77 Wonders of Birth and Mysteries of Death 16. The Birth of Jesus ................................................................. 83 17. The Birth of Buddha ............................................................. 92 18. The Birth of Confucius ......................................................... 98 19. The Mustard-Seed Medicine............................................... 103 20. A Musician and His Trumpet.............................................. 109 21. The Road to Olelpanti......................................................... 113 Human Universals Ideals: 22. The Complaint Against the Stomach .................................. 121 23. The Trees Choose a King.................................................... 124 24. A Visit to the Land-of-Great-Men ...................................... 127 25. The Whale and the Big Bronze Statue................................ 133 Realities: 26. The Nervous Little Rabbit.................................................. 139 27. The Miller, His Boy and Their Donkey .............................. 144 28. The Wee, Wise Bird ............................................................ 146 29. Who Ate the Squabs?.......................................................... 150 30. The Two Cheats .................................................................. 154 31. The Old Bowl...................................................................... 157 Human Diversity 32. The Blind Men and the Elephant........................................ 165 33. A Ring-around of Temper................................................... 168 34. The Blind Man and the Lame Man..................................... 171 35. The Two Friends ................................................................. 173 36. King Saul Finds a Harpist................................................... 177 37. David and Jonathan Become Friends ................................. 182 38. The King's Spear and Water Jug......................................... 186 39. Damon and Pythias ............................................................. 191 40. The Camel Driver in Need of a Friend ............................... 195 41. Wise King Solomon ............................................................ 200 42. Jesus at a Wedding Party .................................................... 205 Teacher's Guide How to Use These Stories......................................................... 211 Discussion Questions................................................................ 226 Foreword This second edition of From Long Ago and Many Lands is dedicated to Sophia Lyon Fahs and Florence Wolff Klaber with profound gratitude for their leadership in liberal religious educa- tion and with deepest respect for their inspiration, challenge and legacy in Unitarian Universalist religious education. From Long Ago and Many Lands: Stories for Children Told Anew origi- nally was published in 1948 by Beacon Press. Reprinted six times, this collection is a classic in our liberal religious community. A small teacher's guide by Florence Wolff Klaber was also published in 1948 to supplement From Long Ago and Many Lands. Klaber's guide has been reprinted several times, but thirty years has lapsed since its last printing in 1962. This second edition attempts to honor the original intent and pur- poses of Sophia Lyon Fahs and Florence Wolff Klaber by combining their works in one volume. These two liberal religious educators were truly pioneering leaders in many ways. They envisioned religious edu- cation as a life-long experience, integrated wisdom from many reli- gions and cultures into their works, promoted values that are currently stated in our Purposes and Principles, nurtured a religious harmony of spirituality and ethics and cooperated across the liberal religious com- munity in educational pursuits and publications. Patricia Hoertdoerfer Children's Program Director UUA Department of Religious Education Introduction This second edition of From Long Ago and Many Lands encom- passes and expresses the Principles of our Unitarian Universalist Association of Congregations, including: The inherent worth and dignity of every person Justice, equity and compassion in human relations Acceptance of one another and encouragement to spiritual growth in our congregations A free and responsible search for truth and meaning The right of conscience and the use of the democratic process within our congregations and in society at large The goal of world community with peace, liberty and justice for all Respect for the interdependent web of all existence of which we are a part. The stories in this collection are drawn from the many sources of our living tradition: Direct experiences of that transcending mystery and wonder, affirmed in all cultures Words and deeds of prophetic women and men Wisdom from the world's religions Jewish and Christian teachings Humanist teachings Spiritual teachings of Earth-centered traditions. This new edition includes forty-one stories from Fahs's origi- nal collection, plus a new tale, "The Road to Olelpanti," from the Wintu Indians of North America. "The Road to Olelpanti" seemed a necessary and appropriate addition to honor Native American culture. Originally it was included in Beginnings: Earth, Sky, Life, Death by Fahs and Dorothy Spoerl, and they acknowledged its source from Creation Myths of Primitive America by Jeremiah Curtin (Boston: Little Brown and Co., 1898, pp. 163-174). To help parents and educators introduce Fahs's work to today's children, this second edition also includes a teacher's guide for building a religious education program around these timeless tales. The guide includes story summaries and discussion questions, many of which honor the focus and original words of Florence Klaber. It is flexible and depends on teachers or parents to choose discussion questions and activities most significant and meaning- ful to their particular child, class and congregation, and to their teaching style and skills. The stories in this collection are a treasury of folktale, scrip- ture and children's literature culled from many ages and civiliza- tions. They illustrate basic and universal themes that are of the deepest significance to a child's
Load more

Recommended publications
  • Andy Arleo Université De Nantes (CRINI)
    LAURA NYRO’S ELI AND THE THIRTEENTH CONFESSION: TRANSCENDING THE DICHOTOMIES OF THE WOODSTOCK YEARS Andy Arleo Université de Nantes (CRINI) As Wavy Gravy says, if you can remember the sixties, you weren't really there (Van Ronk 141) Introduction1 As a member of the so-called Woodstock Generation, I am aware of the potential pitfalls of writing about this period. As Dave Van Ronk points out in his quote from Merry Prankster Wavy Gravy (Hugh Romney), memories of those times tend to be hazy. On the other hand, research on memory has shown that there is a “reminiscence bump,” that is “people tend to remember disproportionately more events from the period between their adolescence and early adulthood” (Foster 64). In any case, it is clear that memory, whether it is individual and collective, reconstructs past experience, and that my own experience of the era has inevitably flavored the content of this article, making it impossible to aspire completely to the traditional ideals of scholarly distance and detachment. Future generations of cultural analysts will no doubt reassess the Woodstock Years through different lenses. The name “Laura Nyro” may not ring a bell for many readers, as it did not for many of my students, colleagues and friends whom I have informally surveyed. This is understandable since, unlike other singer-songwriter icons of the period (e.g., Bob Dylan, Joni Mitchell, James Taylor), Nyro was never really in the mainstream, although her songs have often been covered by a broad spectrum of singers and bands in a remarkable variety of musical styles, sometimes achieving a fair amount of commercial success.
    [Show full text]
  • Anime/Games/J-Pop/J-Rock/Vocaloid
    Anime/Games/J-Pop/J-Rock/Vocaloid Deutsch Alice Im Wunderland Opening Anne mit den roten Haaren Opening Attack On Titans So Ist Es Immer Beyblade Opening Biene Maja Opening Catpain Harlock Opening Card Captor Sakura Ending Chibi Maruko-Chan Opening Cutie Honey Opening Detektiv Conan OP 7 - Die Zeit steht still Detektiv Conan OP 8 - Ich Kann Nichts Dagegen Tun Detektiv Conan Opening 1 - 100 Jahre Geh'n Vorbei Detektiv Conan Opening 2 - Laufe Durch Die Zeit Detektiv Conan Opening 3 - Mit Aller Kraft Detektiv Conan Opening 4 - Mein Geheimnis Detektiv Conan Opening 5 - Die Liebe Kann Nicht Warten Die Tollen Fussball-Stars (Tsubasa) Opening Digimon Adventure Opening - Leb' Deinen Traum Digimon Adventure Opening - Leb' Deinen Traum (Instrumental) Digimon Adventure Wir Werden Siegen (Instrumental) Digimon Adventure 02 Opening - Ich Werde Da Sein Digimon Adventure 02 Opening - Ich Werde Da Sein (Insttrumental) Digimon Frontier Die Hyper Spirit Digitation (Instrumental) Digimon Frontier Opening - Wenn das Feuer In Dir Brennt Digimon Frontier Opening - Wenn das Feuer In Dir Brennt (Instrumental) (Lange Version) Digimon Frontier Wenn Du Willst (Instrumental) Digimon Tamers Eine Vision (Instrumental) Digimon Tamers Ending - Neuer Morgen Digimon Tamers Neuer Morgen (Instrumental) Digimon Tamers Opening - Der Grösste Träumer Digimon Tamers Opening - Der Grösste Träumer (Instrumental) Digimon Tamers Regenbogen Digimon Tamers Regenbogen (Instrumental) Digimon Tamers Sei Frei (Instrumental) Digimon Tamers Spiel Dein Spiel (Instrumental) DoReMi Ending Doremi
    [Show full text]
  • Supreme Court and the Presidency, Transcript 4
    Ref#: FDRTR-04 FDR Presidential Library / FDR Library Transcriptions page 1 of 35 Nina Totenberg, Hon. Michael W. McConnell, Professor Heather Gerken, Professor Michael C. Dorf /Session 4 Nina Totenberg: Good afternoon, everybody. I'm delighted to be back. There are just a couple of things I wanted to say before we start. First of all, believing in accuracy, I wanted to correct something I said yesterday that Ted White reminded me of. I attributed to whoever told Holmes that it was time for him to retire a quote which actually I had in the wrong timeframe. It was Hughes who went to tell Holmes the time had come for him to leave; he was beginning to lose it. And somebody else who went to see Stephen Field [ph?] and asked him if he hadn't had a duty, something like this, with somebody earlier, and it was Field who said, "And a dirtier day's work I've never done." So I just wanted to set the record straight on that. And I wanted to welcome you all back after, we hope, a nice lunch, and to introduce this panel, which is going to be on the culture wars, a very-- maybe modern phenomenon and maybe not. I'm going to introduce the panelists. To my immediate left, Judge Michael McConnell, who I first got to know when he was a law professor at the University of Chicago and then he went to the University of Utah, where he still teaches in addition to being a federal judge. He clerked for Justice Brennan on the Supreme Court.
    [Show full text]
  • Exhibition, Document, Bodies: the (Re)Presentation of the Minamata Disease by Miyo Inoue a Dissertation Submitted in Partial
    Exhibition, Document, Bodies: The (Re)presentation of the Minamata Disease by Miyo Inoue A dissertation submitted in partial satisfaction of the requirements for the degree of Doctor of Philosophy in Japanese Language and the Designated Emphasis in Film Studies in the Graduate Division of the University of California, Berkeley Committee in charge: Professor Daniel O’Neill, Chair Professor Alan Tansman Professor Michael Raine Professor Mark Sandberg Spring 2018 Abstract Exhibition, Document, Bodies: The (Re)presentation of the Minamata Disease by Miyo Inoue Doctor of Philosophy in Japanese Language Designated Emphasis in Film Studies University of California, Berkeley Professor Daniel O’Neill, Chair This dissertation explores the artistic representations of Minamata disease and their spatial presentation from the critical framework of tenji (exhibition). The examination of Minamata disease’s complicated history through the tenji framework discloses the relations between this disease as an ongoing incident and the change brought on to Minamata as an actual city, and also as a symbolic image of pollution and corruption. Moreover, the manner and contents of tenji can be construed as a keen reflection of the larger social and national conditions. With the expanded interpretation of the term “exhibition” beyond mere spatial presentation and instead as an act of arranging exhibits under curators/exhibitors’ specific intentions, I widen my observation to what are often categorized under production, such as artworks. Therefore, my analyses include not only the works being exhibited themselves, but also how these works, and the artists themselves, are being exhibited in various spaces and contexts. While the works themselves remain unchanged, what does change are the contexts and conditions in which they are used or exhibited, or even the very presence of the works themselves in the space of exhibition.
    [Show full text]
  • UC Berkeley UC Berkeley Electronic Theses and Dissertations
    UC Berkeley UC Berkeley Electronic Theses and Dissertations Title Exhibition, Document, Bodies: The (Re)presentation of the Minamata Disease Permalink https://escholarship.org/uc/item/2m404199 Author Inoue, Miyo Publication Date 2018 Peer reviewed|Thesis/dissertation eScholarship.org Powered by the California Digital Library University of California Exhibition, Document, Bodies: The (Re)presentation of the Minamata Disease by Miyo Inoue A dissertation submitted in partial satisfaction of the requirements for the degree of Doctor of Philosophy in Japanese Language and the Designated Emphasis in Film Studies in the Graduate Division of the University of California, Berkeley Committee in charge: Professor Daniel O’Neill, Chair Professor Alan Tansman Professor Michael Raine Professor Mark Sandberg Spring 2018 Abstract Exhibition, Document, Bodies: The (Re)presentation of the Minamata Disease by Miyo Inoue Doctor of Philosophy in Japanese Language Designated Emphasis in Film Studies University of California, Berkeley Professor Daniel O’Neill, Chair This dissertation explores the artistic representations of Minamata disease and their spatial presentation from the critical framework of tenji (exhibition). The examination of Minamata disease’s complicated history through the tenji framework discloses the relations between this disease as an ongoing incident and the change brought on to Minamata as an actual city, and also as a symbolic image of pollution and corruption. Moreover, the manner and contents of tenji can be construed as a keen reflection of the larger social and national conditions. With the expanded interpretation of the term “exhibition” beyond mere spatial presentation and instead as an act of arranging exhibits under curators/exhibitors’ specific intentions, I widen my observation to what are often categorized under production, such as artworks.
    [Show full text]
  • In the Loop: a Reference Guide to American English Idioms
    IN THE LOOP A Reference Guide to American English Idioms In the Loop: A Reference Guide to American English Idioms Published by the Office of English Language Programs United States Department of State Washington, DC 20037 First Edition 2010 Adapted from: Something to Crow About by Shelley Vance Laflin; ed. Anna Maria Malkoç, Frank Smolinski Illustrated American Idioms by Dean Curry Special thanks to Elizabeth Ball for copyediting and proofreading this 2010 edition. Office of English Language Programs Bureau of Cultural and Educational Affairs United States Department of State Washington, DC 20037 englishprograms.state.gov Contents v Introduction vi How Each Entry is Arranged 1 Part 1: Idioms and Definitions 103 Part 2: Selected Idioms by Category 107 Part 3: Classroom Activities 121 Index Introduction Idiom: a group of words that means something In the Loop is a collection of common idioms different than the individual words it contains updated and compiled from two previous books of As with any language, American English is full idioms published by the Office of English Language of idioms, especially when spoken. Idioms Programs: Illustrated American Idioms by Dean add color and texture to language by creating Curry and Something to Crow About by Shelley Vance images that convey meanings beyond those of Laflin. In the Loop combines the popular aspects of the individual words that make them up. Idioms the previous books, while also updating the content are culturally bound, providing insight into the by including idioms that have come into use more history, culture, and outlook of their users. This recently and eliminating those that are rarely used.
    [Show full text]
  • Church Bells
    CAPTAIN JOHN EDWARD ACLAND-TROYTE, M.A. APTAIN ACLAND-TROYTE, the second son of the late sequence of this Captain Aclani-Tr: vte and his elder brother C Mr. Arthur Dyke Acland, was horn in 1848. He is younger addressed themselves vith vigour to the study of the science. At brother of Mr. Troyte of Huntsham Court, Devonshire, of whom home and at Oxford, where he was much helped by the City an illustration was given some time back in Church Bells. Captain Society, he made rapid progress in change-ringing. Acland-Troyte was educated at Harrow, and at Christ Church, Before taking his degree he founded in 1872 the Oxford Oxford. For many years his name has been prominent in the University Society of Change-ringers. By this step he has world of change-ringing. When a boy at school he was fond of not only the ringing world but the Church itself under a lasvir.j handling a bell-rope, but lie knew nothing of scientific changes obligation; for in this Society it is that the great majoritv of till about the time of his going to the University. Just then the ringing clergymen obtain their first glimpse of the art, and thus ring of six at Huntsham was augmented to eight, and as a con­ prepare themselves to exercise that influence, which so many Lave already nobly done, in the belfries of their parishes in all parts of England. After leaving Oxford he entered the army. Being too old to enter in the usual manner he enlisted in the ranks, gaining his commission in the brief space of little more than a year.
    [Show full text]
  • Loving Stepfather Teaches Wife How to Accept Gay Son DEAR ABBY: I Am a 91-Year-Old Reader Feeling Like I Owe Him Something Because He with a Story to Tell
    Thursday, 4.2.15 ON THE WEB: www.yankton.net ’toons NEWSROOM: [email protected] PAGE 6 PRESS&DAKOTAN FAMILY CIRCUS | BILL KEANE BIZARRO | DAN PIRARO Loving Stepfather Teaches Wife How To Accept Gay Son DEAR ABBY: I am a 91-year-old reader feeling like I owe him something because he with a story to tell. In 1958, I married a man “overlooks” me being an alcoholic. How can every woman would have loved to have. I get him to see that these things are all ad- He was one of a kind. I had two boys from a dictions and hard to kick, and he should quit previous marriage, and this wonderful man looking down his nose at me? — HUMILIATED adopted them. IN TEXAS In 1963, before homosexuality was under- DEAR HUMILIATED: Your letter proves the stood or openly accepted, I discov- truth of the saying that alcoholism ered that my oldest son was gay. I is a “family disease.” The more your didn’t take it well because of the way husband draws attention to your al- I was raised. In fact, I came unglued. cohol problem, the less he is forced My husband took me in his arms and to confront his own addictions to said, “Honey, he is no different today food and tobacco, and it also serves than he was yesterday.” as a distraction. It’s comfortable The rest is a long story, but this for him, allows him to feel superior ZITS | JERRY SCOTT AND JIM BORGMAN wonderful man — a stepfather — and benefits him because it makes gave acceptance to his son and him an object of sympathy.
    [Show full text]
  • Proquest Dissertations
    INFORMATION TO USERS This manuscript has been reproduced from the microfilm master. UMI films the text directly from the original or copy submitted. Thus, some thesis and dissertation copies are in typewriter face, while otfiers may t>e from any type of computer printer. The quality of this reprxKluctlon Is dependent upon the quality of the copy submitted. Broken or indistinct print, colored or poor quality illustrations and photographs, print bleedthrough, substandard margins, and improper alignment can adversely affect reproduction. In the unlikely event that the author did not send UMI a complete manuscript and there are missing pages, these will be noted. Also, if unauthorized copyright material had to be removed, a note will indicate the deletion. Oversize materials (e.g., maps, drawings, charts) are reproduced by sectioning the original, t>eginning at the upper left-hand comer and continuing from left to right in equal sections with small overlaps. Photographs included in ttie original manuscript have been reproduced xerographically in this copy. Higher quality 6" x 9" black and white photographic prints are available for any photographs or illustrations appearing in this copy for an additional charge. Contact UMI directly to order. Bell & Howell Information and Learning 300 North Zeeb Road, Ann Arbor, Ml 48106-1346 USA 800-521-0600 UMI' A LITERATURE FOR THE PEOPLE: A STUDY OF JIDAI SHÔSETSU IN TAISHÔ AND EARLY SHÔNA JAPAN DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the Graduate School of The Ohio State University By Scott C. Langton, M.A. The Ohio State University 2000 Dissertation Committee: Approved by Professor Richard Torrance, Adviser Professor William Tyler Adviser Professor Mark Bender East: Asian Languages and Literatures UMI Number 9982924 UMI UMI Microform9982924 Copyright 2000 by Bell & Howell Information and Learning Company.
    [Show full text]
  • A Comparative Analysis of Successful Boy Band Management Teams By
    A Comparative Analysis of Successful Boy Band Management Teams by Carlyssa Reilly A thesis presented to the Honors College of Middle Tennessee State University in partial fulfillment of the requirements for graduation from the University Honors College. Spring 2020 A Comparative Analysis of Successful Boy Band Management Teams by Carlyssa Reilly APPROVED: ______________________________________ Dr. Deborah Wagnon Associate Professor Department of Recording Industry ______________________________________ Dr. John R. Vile Dean University Honors College DEDICATION PAGE Dedicated to the hardworking boy bands and their managers. May we know them. May we see them. May we be them. i ABSTRACT This paper reviews previous and current boy band management teams to develop ways to improve such management going forward. The four case studies include: Brian Epstein with The Beatles; Lou Pearlman with Backstreet Boys, *NSYNC and others; Syco with One Direction and others; and Prestige Management with The Vamps and others. In some cases, the inexperience (Epstein) or greed of the manager (Pearlman) affected the band's ability to succeed and receive their due. The management team may dictate everything about the band leading to eventual discord (Syco). In other cases, the band is given too much leeway (Prestige) and is allowed to ignore advice that could help them. By reviewing these cases, we can see that certain steps can help current boy band management: (1) Create a moral and varied team. (2) Know the target audience. (3) Have a social media presence. (4) Cross-market the bands. (5) Start small. ii TABLE OF CONTENTS I. Introduction ..................................................................................................................... 1 II. Brian Epstein: From Furniture to Boy Bands................................................................
    [Show full text]
  • Laughter Yoga 2
    DR MADAN KATARIA LAUGHTE R YOGA Daily Laughter Practices for Health and Happiness Foreword by Dr Andrew Weil PENGUIN BOOKS Contents A Note on the Author Foreword Introduction Find Your Laughter Quotient PART I: ORIGIN 1. Origins of Laughter Yoga 2. What Is Laughter Yoga and Why Do We Need It? 3. The Essential Link between Yoga and Laughter 4. Laughter Yoga and the Science of Breathing PART II: HOW DOES IT WORK? 5. The Concept and Philosophy of Laughter Yoga 6. Voluntary vs Real Laughter 7. Fifteen Steps of Laughter Yoga in a Group 8. Laughter Meditation 9. Yoga Nidra in Laughter Yoga PART III: LEARNING TO LAUGH MORE 10. Cultivating the Habit of Smiling 11. Practise Laughter Yoga Alone 12. How to Laugh without Laughing: In Your Mind 13. Join or Create a Social Laughter Club 14. Laugh Online Every Day with Skype Laughter Clubs 15. Four Strategies to Bring More Laughter into Your Life PART IV: BENEFITS OF LAUGHTER YOGA 16. Laughter and Stress: Physiological Opposites 17. Laughter Yoga for Wellness 18. Laughter Yoga for Healing: Therapeutic Effects 19. Laughter Yoga for Personal Development 20. Laughing through Challenging Times PART V: APPLICATIONS OF LAUGHTER YOGA 21. Laughter Yoga at the Workplace 22. Laughter Yoga for Seniors 23. Laughter Yoga for Schoolchildren 24. Laughter Yoga for People with Special Needs 25. World Laughter Day: Mission World Peace through Laughter Afterword Appendix: More Laughter Exercises Notes Follow Penguin Copyright A Note on the Author Dr Madan Kataria, popularly known as the guru of giggling, is the founder of the laughter yoga movement that started in 1995.
    [Show full text]
  • K-Pop Music Digital Marketing Role in Brazil Case Study: Kim Hyun Joong
    K-Pop Music Digital Marketing Role in Brazil Case Study: Kim Hyun Joong By Patricia Portugal Marques de Carvalho Lourenço Dissertation submitted in Fulfilment of the Requirement for the Degree of Master of Science in Business Communication At ISCEM April 2015 Supervisor: Professor Luis Larcher, ISCEM, Lisbon, Portugal Co-Adviser: Professor Sang Yong Kim (김상용), Korea University, Seoul, South Korea Abstract K-Pop is hugely promoted offline/online in East Asia, while efforts to promote it elsewhere are kept to a minimum. Whilst addressing the role of digital marketing in the promotion of K-Pop in the Brazilian music industry this MSc dissertation aims to demonstrate that if K-Pop thinks globally and acts locally in their marketing and communication strategies they will provide their audience with a unique and engaging experience. A case study analysis of Korean Pop star Kim Hyun Joong including a broad survey of K-Pop world fan base and Kim Hyun Joong’s fans specifically was carried out online with 1169 fans to determine the validity of the hypothesis. The results have demonstrated the need to adapt global strategies to local markets in order to increase brand awareness and maximize profits. Resumo O K-Pop é fortemente promovido de modo offline/online no Leste Asiático, enquanto os esforços para a sua promoção noutras regiões mundiais têm sido mínimos. Esta dissertação aborda o papel do marketing digital na promoção de K-Pop na indústria musical Brasileira, com o objetivo de demonstrar que se as estratégias de marketing e comunicação do K-Pop forem pensadas globalmente e executadas localmente, poderão prover a sua audiência de uma experiencia única e cativante.
    [Show full text]