Partner Country Italy
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PARTNER COUNTRY BUSINESS MAGAZINE ITALY › 19-23 april 2010 Solutions for Sustainability Mobility, renewables, energy efficiency Industrial Excellence Italian entrepreneurs heading for global success Research & Development Contributions to a common future in Europe Magazine of the Partner Country Italy SEMINAR PROGRAmmE HE T ART OF SUSTAINABILITY creativity competence excellence www.ice.it/hannovermesse www.italtrade.it/hannovermesse IMPRINT Content Published by: local global GmbH Marienstraße 5 70178 Stuttgart / Germany GREETINGS 11 THE ArcHIMEDE SolUTION Phone: + 49 711 225588–0 Livio Vido, Director of Enel Engineering Fax: +49 711 225588–11 and Innovation Division, explains how Italy [email protected] www.localglobal.de 03 Silvio Berlusconi is contributing to the future of European Italian Minister for Economic Development energy supply 03 Dr. Angela Merkel 12 GloBAL PERSPEctIVES In cooperation with: Italian Trade Commission (ICE) The Chancellor of the Federal Republic Francesco Starace, the President of Enel Office Düsseldorf of Germany Green Power, describes its international Oststraße 10 contribution to sustainability 40211 Düsseldorf / Germany Phone: +49 211 38799–0 04 FocUS ON SUSTAINABILIty Fax: +49 211 38799–63 Claudio Scajola 14 “AloNG WITH PEtrolEUM” [email protected] www.ice.gov.it Italian Minister for Economic Development – A proGRAMME for THE FUTURE www.italtrade.com Carlo Perego about the new eni 05 SHAPING THE FUTURE programme, focused on the conversion of Michele Valensise solar energy and the production Italian Ambassador to Germany of biofuels from non-food biomass 06 “BUNdlING RESOUrcES for EUropE” 17 AttENTION to GrEEN ENERGIES Umberto Vattani Sonia Bonfiglioli, CEO of Bonfiglioli President of the Italian Trade Commission Riduttori spa, speaks on how her company (ICE) is positioning in the field of Greentech 07 “A PERFECT OPPORTUNITY FOR ITALY“ Antonio Tajani INNOVATIONS European Commissioner for Industry and Entrepreneurship 18 COMPETENCE IN INDUStrIAL SPACE Concept: Hans Gäng Dr. Enrico Sagesse, president of the Italian Editor: Esad Fazlic Layout: Inka Ziegenhagen Space Agency ASI, explains the role of Cover photo: Marco Lodola SUSTAINABLE MOBILIty Italy in the implementation of European cooperation in aerospace Pictures: Press and Information Office of the Federal 08 GrEENTECH – AN ENGINE Government of Germany, Italian Ministry for EMployMENT AND DEVElopMENT 19 RESOUrcES for EUropE for Economic Development, German Federal Ministry of Economics and Technology, ICE, European Maurizio Boiocchi, responsible for R&D at Marco R. Fuchs, CEO of OHB, on Italy’s Commission for Industry and Entrepreneurship, Pirelli, Pirelli Tyre and Parts describes, how the success in the field of aerospace Enel, eni, Bonfiglioli, Brovedani, Daimler AG OHB, ENEA, Deutsche Messe, RobotCub Consortium group is developing a green product portfolio 20 THE ICUB: CRAWLING IN GENOA Print: Bechtle Druck&Service GmbH & Co. KG The iCub is a small-size humanoid robot ENERGY SOLUTIONS designed by the RobotCub Consortium, which consists of several European 10 SUSTAINABLE TECHNoloGIES universities SERVICE Enrico Elli, Sub-Commissioner at the ENEA speaks on current and future research 22 INVESTMENTS IN INNovATION 22 LIST of EXHIBItorS projects, the role of European collaboration Sergio Barel, general manager of Brovedani 24 SEMINAR ProGRAMME and how ENEA cooperates with the industry on the company’s success story 27 CUltURAL ProGRAMME 23 SUBforITALIA: A VIrtUAL plAtforM for REAL BUSINESS Inititated by ICE office in Düsseldorf, a virtual exhibtion of Italian subcontracting has opended its gates in the Internet 2 HANNOVER MESSE 2010 PARTNER COUNTRY ITALY GrEETINGS Greeting Silvio Berlusconi Prime Minister of the Italian Republic A consistent share of these bilateral that are key features of Italian and exchanges are made out of industrial German firms, in particular of small machines, machine tools, industrial and medium enterprises: “Made in technologies, transport vehicles and Italy” and “Made in Germany” are ac- components to be incorporated in fi- knowledged all over the world as the nal products: all this is a concrete proof best guarantee for quality-products of the high degree of integration and and high-level technology. interdependency that Italian and Ger- Building upon this basis, the HAN- man companies have developed over NOVER MESSE will provide a sea- the last decades. bed for new business contacts, valu- The merit of this very deep level of able information on the state of the cooperation and mutual, common art of new technologies and trends Photo: Livio Anticoli interest between Italian and German in industrial sectors and thus send manufacturers goes, in my opinion, a signal of optimism for a new path t is a great pleasure for me traordinary tight economic and trade to two things. of robust and sustainable economic to welcome all guests from relations between Italy and Germany. First of all to the European Single growth. I around the world who will vis- Germany is by far the most important Market, which provides our enter- I therefore express my warmest grati- it the HANNOVER MESSE this year! trade partner of Italy: world-wide it is prises with the platform and with the tude to the German Government, to Italy has been chosen to be the official the first market for our exports and the level-playing field to grow, to become the Government of Lower Saxony and Partner Country of the 2010 HANNO- first source for our imports. In 2009 – more internationalised and thus pre- to the Hannover Messe for pro- VER MESSE. This decision reflects notwithstanding global recession and pares them to better compete in glo- viding this valuable opportunity to both the great role that Italy and Ital- a sharp contraction in international bal markets. my Country and to Italian companies ian enterprises play globally in the field trade flows – our bilateral exchanges Secondly, to the outstanding value, and wish all the best to exhibitors and of industrial technologies and the ex- amounted to almost 91 billion Euros. creativity and capacity of innovation visitors of the fair. Greeting Dr. Angela Merkel The Chancellor of the Federal Republic of Germany most cordially welcome In short: Italy is particularly predes- all of our guests from this tined to be the Partner Country for I year’s Partner Country, the the world’s biggest industrial exhibi- Italian Republic, to HANNOVER tion. And Italy is in any case one of MESSE 2010. the major exhibitor nations in 2010, Italy and Germany are traditionally as in previous years. linked by countless bonds of friend- But a good thing can always become ship and trust. Italy’s vibrant econo- even better. That’s why I am very my and the innovative strength of its confident that numerous new busi- enterprises make it one of Germa- ness leads will be generated in Han- ny’s leading trading partners. High- nover and give added momentum to tech products from the mechanical our already excellent German-Italian and electrical engineering sector are economic relations. It is in this spirit at the top of our mutual trade statis- that I would like to wish all exhibi- tics. And both of our nations are also tors and visitors from Partner Coun- perennial leaders among the world’s try Italy a successful appearance at capital goods manufacturers. HANNOVER MESSE 2010. PARTNER COUNTRY ITALY HANNOVER MESSE 2010 3 GrEETINGS Claudio Scajola, Italian Minister for Economic Development Focus on Sustainability he Italian Ministry of Eco- nomic Development has T had the pleasure of ac- cepting an invitation from our Ger- man friends for Italy to act as “Partner Country” in the 2010 HANNOVER MESSE, the most important industri- al event in the world. This invitation bears witness to the role of our companies in the German market, and the efficiency of the activi- ties which we have performed in re- cent years regarding bilateral econom- ic relationships. Italy has traditionally been Germany’s top commercial part- ner, and also the most important ex- porter country to host a stand in the main German trade fair events, while Italian participation in the Hannover Trade Fair has always been particular- ly numerous. However, this invitation also represents an important recogni- tion of the vitality and dynamism of our production and use of large volumes nology which is ever more compatible sustainable fuel. economic system, considering the fun- of energy, with the consequent neces- with the environment and orientating The Seminars organised by the Insti- damental theme chosen for this year’s sity of reducing environmental impact our economic systems towards a new tute, together with the numerous col- partnership: sustainable mobility, a and preventing irreversible climate concept of development. lateral networking and economic and very current theme on both a technical- change. This represents both a chal- Italy and Germany can provide an ex- cultural initiatives, will offer Italian engineering and an environmental and lenge and an opportunity to revolu- ample for Europe of how renewable businessmen the opportunity to estab- social level. tionise the use we currently make of energy can be capable of relaunching lish or consolidate collaborations with Economic development requires the available resources, designing tech- the economy and revitalising the em- German companies, while meeting ployment market. journalists and opinion makers capa- The new technological frontiers of the ble of providing in-depth information green economy