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x59914_Info_p2_cs 10/8/07 14:55 Page 1 north east england’s only magazine for enterprise, self development and change August - September 2007 YOUR FREE COPY ASPIRATIONS for success in the North East PATHWAYS FOR PROGRESS Whatever you want to do in life - there’s always an easier way forward, as we report EMPLOYMENT & SKILLS UPDATE Unemployed and wanting to boost your chances of How great case studies, essential advice and support - employment? We take a close look at one team in coupled with quality guidance the region that could make all the difference help YOUR quest for success! Informnorth is a totally unique and independent specialist publication that is brought to you in association with: aspire x59914_Info_p2_cs 10/8/07 14:56 Page 2 x59914_Info_p2_cs 10/8/07 14:56 Page 3 Contents 12 31 40 Editor Miles Crofton 0191 5866 010 [email protected] Executive editor Juliet Chennery-Robson [email protected] COVER STORY Staff writers Mark Burton, Sarah Lee, 43 CELEBRATING SUCCESS - with over 40 years’ experience focussing Helen Miles, Paul Seales, energy and ideas we report on CSV, its partners and volunteers and how they are making a difference to people’s lives in the North East. Advertising & accounts Ruth Cabourne FEATURES 0191 5866 040 [email protected] 56 TRENDSPOTTING - The internet is such an integral part of life, whether searching for shopping or for research - the information super-highway Senior researcher has it all. But we discover how the more tech-savvy are going online to Michelle Ho network, group together and gain power on a global scale! [email protected] 48 10 SECONDS TO IMPRESS - Applying for a new job can be a potential Proofing services nightmare but the key to getting your foot in the door, or at least 30 Sue Wrightson minutes of the interviewers time, is to have a good CV that makes you outshine the other applicants. Follow informnorth’s top tips for what not Inserts & subscriptions to do and what NOT to do when you’re writing yours. Heather Hardy [email protected] SPECIAL Design & production Dave Gregg & Eric Lee 7 PATHWAYS WAYS FOR PROGRESS - When a step out of place can lead [email protected] to all sorts of complications, how do you actually decide what is the right career path for you in life? This issue sees the launch of an important new series looking at essential guidance and options for all. Informnorth magazine is published bi-monthly by mike storey and informnorth creative services which is a community interest company. All content is © informnorth. While the publisher has taken all reasonable care to ensure that all material is accurate at the time of going to press, they can not accept responsibility for errors or omissions and no liability is accepted for omission or failure from any cause. Our greatest glory is not in never falling, but in rising every time we fall. The publisher welcomes contributions but opinions expressed are those of the individual contributors and not necessarily Confucius those of informnorth. Additional professional advice should be sought before making any commitment to business transactions detailed within informnorth magazine. All advertisements are accepted only on the grounds that they comply with the terms of the Trade Descriptions Act 1968 and all other relevant legislation. Inclusion of an advertisement cannot be construed as an endorsement of an advertiser or a product by the publisher, their employees or their agents. The publishers cannot accept responsibility for any transactions between readers and advertisers. No material in this publication may be reproduced in any form without prior written consent from the publisher. Printed by Potts Printers Ltd. x59914_Info_p2_cs 10/8/07 14:56 Page 4 inspiringderwentside the perfect business location What can Derwentside offer? • Over 30 modern business parks • A range of high specification office suites • Financial and specialist business support available • Some of the most beautiful and unspoilt countryside in the region • Quality environment to live, work and relax To be inspired, call (01207) 218219 or e-mail [email protected] x59914_Info_p2_cs 10/8/07 16:52 Page 5 monologue: We all want to network but which one’s best for your business? Networking is one of the most important and desk to network. Online networking groups cost effective ways of building any business, If you’re a really great enable you to find out what’s going on and if you’re a northern entrepreneur and busy networker you’ll know you stay in touch remotely with people on a local, running your own business and you’re not national and even international level. networking, then your business is at a serious need to kiss a lot However, you really can’t beat the personal disadvantage. of frogs to find your touch of meeting up face to face. But just who do you need to network with, So what’s my point? for what reason, and for just how long? prince or princess. But Networking is not about hoovering up the all One of the secrets to a successful business is business cards at an event, nor is it about building up a wide network of contacts and which business network is frantically handing out your business cards to meeting regularly with them all to exchange right for you and how do anyone and everyone you meet in the belief ideas, knowledge and of course, information. that networking is a numbers game and Quite simply, you can never know enough you actually go about something has to stick. good people in business or for that matter, finding them? Well we’d Networking is about making contacts that in life. And, because the networking scene are good for your business and making is so varied, there are a myriad of events like to know too... them quick enough to enable you and and opportunities to suit all diaries, pockets your business to benefit. And those who’ve and business lifestyles, so knowing which is for others a mixed crowd is always more mastered the art of networking understand right for you is sometimes preferable. And the Old Boy Network has they’ve got to kiss a lot of frogs to find their daunting and confusing at best and at the now given rise to the New Girls Network as Prince or Princess. So which one’s do you join, for how long and what are the real benefits? worst a waste of valuable time and money. women’s groups are particularly prolific at the With The Hatchery, Contact 25, Bridge Club, moment, ranging from those crusading for Do your homework Service Network, Women into the Network, women’s rights in the workplace to those Check out the networking scene by going Business Clubs North East, NE Chamber of focusing on business and social networking. along to anything and everything at least once. You’ll know if it’s absolutely, positively Commerce, Entrepreneurs Forum and Apart from the time investment in networking, not your cup of tea. Some will ring your bell countless other organisations, it really is you also need to consider the social or fun instantly, with others you’ll find the jury’s out. possible to network morning, noon and night. element of the networking groups you join. If you’re an early bird, then breakfast Most people tend to talk more in a relaxed The bottom line is that networking is like most networking clubs and other organisations environment and talking helps to make better things in business. A lot of effort has to go are ideal and the North East Chamber of contacts. So it stands to reason that some of into the process before the rewards come. Commerce does an excellent job with theirs - the best networking should be sociable and But the rewards really are there for those who are resolute and put the effort in. a great way to start the day while tucking in involve getting to know like-minded people, to a hearty breakfast. who become friends in business as well as If you’re involved with networking at any level Lunchtime and evening events often have business contacts. here in the North East and have something a speaker, so they offer an opportunity to Most industries are represented by some form unique to offer your members then I’d like expand your knowledge base as well as your of networking group, from the traditional to to hear from you for an important new article. contact base. And for the real networking the most modern such as parts of the North And the same is true if being a member of junkie there are a number of organisations East digital sector through the likes of an organisation or network has helped - or that even organise regular weekend events. Codeworks. These are all very useful if you hindered - your quest to widen your business As well as finding the right time of the day want to find out the latest trends and issues and social network as we want case studies. or night to network, it’s just as important to that are affecting your marketplace, get to So, what are you waiting for? Pucker up and find the right organisation. Some people know your peers and possibly hook up with start kissing those frogs and contact me direct prefer single sexed networking, where boys businesses complementary to yours. to ask questions or find out more about our can be boys and girls can be girls, whilst And you don’t actually have to leave your networking feature- [email protected] Informnorth Mission Statement: Informnorth is unique - not just to North East England but to any region in the United Kingdom.We exist as a partnership of private and public sector organisations working together with the third sector, including voluntary, charitable and community organisations as a community interest company.

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