Numeris - Loyalty Program Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Number of Households 27,122 17,544 Population of Age 15 and Up 50,884 39,095 Members of the Loyalty Programs Loyalty programs: Aeroplan 7,923 29.21% 6,475 36.91% 126 Loyalty programs: Air Miles (excl. airline frequent flyer programs) 14,074 51.89% 9,213 52.51% 101 Loyalty programs: Other airline frequent flyer program 2,472 9.11% 2,260 12.88% 141 Loyalty programs: Canadian Tire money/points 7,143 26.34% 4,066 23.18% 88 Loyalty programs: Hudson's Bay Rewards 7,488 27.61% 6,291 35.86% 130 Loyalty programs: Shoppers Drug Mart Optimum 14,613 53.88% 9,160 52.21% 97 Loyalty programs: Grocery store card(any) 7,804 28.77% 5,120 29.18% 101 Loyalty programs: Other store program 2,017 7.44% 1,213 6.91% 93 Loyalty programs: Esso Extra program 2,158 7.96% 1,244 7.09% 89 Loyalty programs: Petro Points 3,510 12.94% 2,336 13.32% 103 Loyalty programs: Other gas program 1,158 4.27% 773 4.41% 103 Loyalty programs: SCENE (Cineplex) 6,472 23.86% 3,397 19.36% 81 Loyalty programs: Other loyalty program 2,464 9.09% 1,512 8.62% 95 Loyalty programs: Credit card with loyalty rewards 10,538 38.86% 7,672 43.73% 113 Loyalty programs: Costco membership (paid) 10,794 39.80% 7,532 42.94% 108 Collected Loyalty Points in the Past Week Loyalty points collected past week: Aeroplan 1,676 6.18% 1,715 9.77% 158 Loyalty points collected past week: Air Miles (excl. airline 5,827 21.49% 3,836 21.86% 102 frequent flyer programs) Loyalty points collected past week: Other airline frequent flyer 343 1.26% 258 1.47% 117 program Loyalty points collected past week: Canadian Tire money/points 1,347 4.97% 663 3.78% 76 Loyalty points collected past week: Hudson's Bay Rewards 929 3.43% 958 5.46% 159 Loyalty points collected past week: Shoppers Drug 5,972 22.02% 3,537 20.16% 92 Mart/Pharmaprix Optimum Loyalty points collected past week: Grocery store card (any) 2,728 10.06% 1,772 10.10% 100 Loyalty points collected past week: Other store program 471 1.74% 273 1.56% 90 Loyalty points collected past week: Esso Extra program 378 1.39% 279 1.59% 114 Loyalty points collected past week: Petro Points 735 2.71% 436 2.48% 92 Loyalty points collected past week: Other gas program 316 1.17% 159 0.91% 78 Loyalty points collected past week: SCENE (Cineplex) 999 3.68% 496 2.83% 77 Loyalty points collected past week: Other loyalty program 562 2.07% 414 2.36% 114 Loyalty points collected past week: Credit card with loyalty 3,641 13.43% 2,776 15.83% 118 rewards Redeemed Loyalty Points in the Past Year Loyalty points redeemed past year: Aeroplan 1,072 3.95% 1,232 7.02% 178 Loyalty points redeemed past year: Air Miles (excl. airline 2,538 9.36% 1,592 9.08% 97 frequent flyer programs) Loyalty points redeemed past year: Other airline frequent flyer 392 1.45% 451 2.57% 177 program Loyalty points redeemed past year: Canadian Tire money/points 931 3.43% 502 2.86% 83

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Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Loyalty points redeemed past year: Hudson's Bay Rewards 850 3.13% 778 4.44% 142 Loyalty points redeemed past year: Shoppers Drug Mart 3,917 14.44% 2,375 13.54% 94 Optimum Loyalty points redeemed past year: Grocery store card (any) 1,113 4.11% 758 4.32% 105 Loyalty points redeemed past year: Other store program 333 1.23% 178 1.01% 82 Loyalty points redeemed past year: Esso Extra program 197 0.73% 177 1.01% 138 Loyalty points redeemed past year: Petro Points 577 2.13% 432 2.46% 115 Loyalty points redeemed past year: Other gas program 232 0.85% 100 0.57% 67 Loyalty points redeemed past year: SCENE (Cineplex) 1,555 5.73% 826 4.71% 82 Loyalty points redeemed past year: Other loyalty program 384 1.41% 351 2.00% 142 Loyalty points redeemed past year: Credit card with loyalty 2,169 8.00% 1,723 9.82% 123 rewards

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Index Description >=180 Extremely High >=110 and <180 High >=90 and <110 Similar >=50 and <90 Lower <50 Extremely Low Data Source: Manifold Data Mining Inc. This report is based on consumer demographic and behavior data products at the 6-digit postal code level. No confidential information about an individual, household, organization or business has been obtained from Statistics Canada or Numeris.

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