SEPTEMBER 2017 VOLUME 20

Europe’s most important licensing event is taking place Oct. 10-12 at Olympia in London. Are you ready? contentsSeptember2017

PLAY IT FORWARD 18 With global retail sales NEWS FROM EMEA of more than $25 billion in 2016, 04 With 20 percent of sports licensing is big business, and the world’s global retail sales of some of the world’s biggest sports licensed merchandise coming from franchises are looking to grow that Western Europe, EMEA is making number even more. headlines with its deals, driving the business of licensing forward in BRAND LICENSING EUROPE: ARE YOU READY FOR LONDON? BRAND LICENSING EUROPE all categories. Read inside for news 20 Nearly two decades in, BLE is kicking off Oct. 10-12 and is stronger INFORMATION from the U.K. and around Europe. than ever. We’ll see you there. BLE EXHIBITOR 24 PREVIEW MARKET REPORT: THE GAMING THE LICENSING 10 EMEA 14 INDUSTRY LEVELS UP ACADEMY Here’s a snapshot of the current The video game industry is moving 40 economic situation in some of the into crossover content and creating THE BLE LIVE STAGE most influential European markets: an entirely new way for brands 41 AND SEMINAR Germany, the U.K., France, Italy to reach consumers and further THEATRE and Spain. expand their IP. editorialdepartment ubmlicensing group publisher executive editor, digital and live events senior vice president, licensing Steven Ekstract 212.600.3254 Nicole Silberstein 212.600.3278 Jessica Blue 310.857.7558 [email protected] [email protected] [email protected] executive editor associate digital editor Amanda Cioletti 310.857.7688 Erica Garber 310.857.7689 brandlicensingeurope [email protected] [email protected] brand director Anna Knight +44 0 20 7560 4053 artdepartment [email protected] graphic designer senior production manager Ramprabhu 714.845.0252 ext. 6055011 Karen Lenzen 218.740.6371 licensingexpochina [email protected] [email protected] general manager Athena Gong +86 21 6157 7266 advertisingdepartment [email protected] advertising manager reprint marketing advisor Sharon Weisman 917.727.1155 877.652.5295 ext. 121 licensingexpojapan [email protected] [email protected] general manager Outside U.S., U.K., direct dial: Nobuaki Nito +81 3 5296 1020 281.419.5725 ext. 121 [email protected]

© 2017 UBM. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical including by photocopy, recording, or information storage and retrieval without permission in writing from the publisher. Authorization to photocopy items for internal/educational or personal use, or the internal/educational or personal use of specific clients is granted by UBM for libraries and other users registered with the Copyright Clearance Center, 222 Rosewood Dr. Danvers, MA 01923, 978-750-8400 fax 978-646-8700 or visit http://www.copyright.com online. For uses beyond those listed above, please direct your written request to Permission Dept. fax 440-756-5255 or email: [email protected]. UBM Advanstar provides certain customer contact data (such as customers’ names, addresses, phone numbers, and e-mail addresses) to third parties who wish to promote relevant products, services, and other opportunities that may be of interest to you. If you do not want UBM Advanstar to make your contact information available to third parties for marketing purposes, simply call toll-free 866-529-2922 between the hours of 7:30 a.m. and 5 p.m. CST and a customer service representative will assist you in removing your name from UBM Advanstar’s lists. Outside the U.S., please phone 218-740-6477. License Global does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take responsibility for any losses or other damages incurred by readers in reliance of such content. License Global welcomes unsolicited articles, manuscripts, photographs, illustrations and other materials but cannot be held responsible for their safekeeping or return. To subscribe, call toll-free 888-527-7008. Outside the U.S. call 218-740-6477.

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News From the EMEA Region With 20 percent of the world’s global retail sales of licensed merchandise coming from Western Europe*, EMEA is making headlines with its deals, driving the business of licensing forward in all categories. Read on for news from the U.K. and around Europe. WBCP Taps Rachel Topps is Trading on Star Wars Wakley as GM Collectibles company Topps has Last Jedi. This exciting collection is launched a brand-new trading card sure to be an instant hit with collectors Warner Bros. Consumer Products U.K. and Ireland collection based on the Star Wars and moviegoers of all ages, as it is a has appointed Rachel Wakley to serve as the company’s universe and the next film installation in great introduction and teaser to the general manager. the franchise, Star Wars: The Last Jedi. upcoming film released in cinemas this In her new position, Wakley will be responsible for Journey to Star Wars: The Last Jedi winter,” says Louise Ramplin, head of leading the U.K. and Ireland consumer products team, includes more than 200 collectible cards entertainment and marketing, Topps. as well as promoting the company’s cross-category plans that feature new characters, planets, The collection will include stylized across retail, managing and developing a robust portfolio spaceships and stories from the film, artwork, fun facts and character of brands and licensees. which is set to hit theaters in December. biographies, as well as heroes and Wakley joins WBCP U.K. from Tesco, where she “We are really excited for the iconic moments from past films. most recently served as head of licensing. Prior to release of our brand-new Star Wars The new series includes limited Tesco, Wakley held a variety of commercial positions at collection, Journey to Star Wars: The edition cards and foil cards. Paramount Pictures, Coca-Cola Enterprises, Upper Deck International, Disney and Activision Blizzard. “Rachel’s vast experience and business acumen mean that she is ideally placed to take up our passion for retail Emoji Picks Up Two Global Agents and drive to continue producing best-in-class product,” says John Stanley, executive vice president and managing The Emoji Company has appointed “We are happy having entered into these director, Warner Bros. Home Entertainment Group U.K., two new licensing agents–ELC and Clap new partnerships,” says Marco Hueseges, Ireland, Spain and Nordics, and Julian Moon, senior vice Licensing & Promotions–to further chief executive officer and founder, The president, WBCP EMEA. “She has a great track record for extend the emoticon brand in multiple Emoji Company. “Both ELC and Clap handling big-name brands and building relationships with markets worldwide. Licensing & Promotions are industry the biggest companies in the industry, and we’re delighted ELC has signed on to manage the experts and have a long-lasting expertise to welcome her to the team.” property in Poland, Hungary, Czech in managing well-known properties. Republic, Romania, Ukraine and the Baltics. It is inevitable for us to be managed by Meanwhile, Clap Licensing & local experts in any region to exploit the Promotions will represent Emoji in universal year-round potential of the official Central America and the Caribbean. Emoji brand and its popular content.”

* Source: the LIMA Annual Global Licensing Survey 2017 report

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PepsiCo Renews with IMG

PepsiCo has renewed its licensing representation agreement with IMG for the Pepsi, 7Up and Mountain ‘The Deep’ Explores Sea Life with Dew brands throughout Europe. Since partnering in 2015, IMG has DHX, Technicolor and Merlin secured a raft of fashion licensees, including Poetic Brands, Fipo Group and Horizonte Technicolor and Merlin Entertainments Group have joined forces to create Galego, that have released products at a series of entertainment experiences based on the animated series “The retailers like ASOS, Topshop, Primark, Deep” at more than 20 Sea Life aquariums in the U.K. and Germany. H&M, Bershka, Bik Bok and Zara. The new, themed aquarium events will enable children to solve the secrets of “The Deep” Several licensees are slated to debut by navigating each of the aquarium’s various zones for clues to become a Junior Nekton. new apparel collections for the beverage “The Deep Sea Life” aquarium events kicked off in August in the U.K. and will run through company this year, including Etam November at multiple locations, with the German market events set to launch in October. Group-owned Undiz for a direct-to-retail To coincide with the Sea Life promotion as well as the season two launch of the series, line and streetwear brand JunkYard for DHX Interactive has released the first mobile game based on the show. “The Deep: Sea of collections in Italy and Scandinavia. Shadows” is now available on the App Store and Google Play in multiple territories and will In 2018, PepsiCo will release see players help the Nektons unravel the mystery of a strange dark ink corrupting the sea. licensed apparel lines with Brand “When fans connect with a property as they have with ‘The Deep,’ they want to be involved Design across Europe, Sabor in Italy in it across many areas,” says Pam Kunick Cohen, head, brand management, licensing and and Carbotex and LLP’s retail stores merchandising, Technicolor. “We can’t think of a better way throughout Eastern Europe. to kick off the show’s new season and get fans engaged with Other categories for the beverage brand the brand in an authentic way than with our promotion include Amber House for lip balms, Helix at Merlin Entertainments’ Sea Life aquariums.” Trading for stationery and The Original “The Deep” follows the adventure of the Nekton Metal Sign Co. for metal signs, all of which family–a team of underwater explorers–as they explore will be available in the U.K. and Ireland. the depths of the ocean and the secrets it holds. “We are pleased to extend our Technicolor currently manages “The Deep’s” relationship with PepsiCo following a brand licensing program with CPLG and serves as successful two-year run of signings,” the multi-territory licensing agent in North America, says Matthew Primack, senior vice EMEA (excluding Germany) and Latin America. president, IMG. “With a carefully “The underwater adventures of ‘The Deep’ continue to considered strategic approach targeting thrill kids and families, and we’re delighted to be part of the Millennials, we have expanded the show’s global success,” says Ken Faier, senior vice president brands’ licensing program across Europe. and executive producer, content, DHX Media. “We’re We look forward to continuing to build confident that these new Sea Life entertainment experiences, PepsiCo’s flourishing fashion-forward coupled with the release of the first mobile game, will keep apparel portfolio as well as extending audiences wanting more of the ‘The Deep’s’ Nekton family.” into other brand-relevant categories.”

6 www.licensemag.com September 2017 News

Smiley Jogs into Athleisure Apparel eOne Extends Top Brands in the Nordics Entertainment One has unveiled a series products side, the brand’s first product lines of on-air and retail partnerships to further are set to launch this fall. New partners include grow its preschool series “Peppa Pig” and Skybrands for apparel and home textiles; “PJ Masks” in the Nordic territories. Clementoni for puzzles; Euromic for back- “Peppa Pig” currently airs across four to-school; Procos for partyware; Stor for broadcasters in Norway (NRK), Denmark (DR), tableware; Amscan for carnival costumes; and Finland (YLE) and Sweden (SVT). The brand also Bjørna for nightlights. eOne is also currently has an established publishing program in Finland in negotiations for books and a standalone and Norway with publishers Otava and Gyldendal; magazine in Denmark and Sweden. Smiley has teamed up with leisure however, the first titles in Denmark from Forlaget Furthermore, Plus Licens represents brand Sweetpants to develop a branded Alvilda are set to rollout later this year. Additional the consumer products programs for capsule collection of sports-inspired categories set to launch in the Nordic region both brands and will introduce new apparel and leisurewear. for “Peppa” include puzzles and games from categories across the region in 2017. The collaboration features an array Clementoni, Amo and Barbo Toys; plastic bead “We are deeply committed to strengthening of all-over and bold icon prints on an sets from Hama; and nightlights from Bjørna. the licensing success of ‘Peppa Pig’ and ‘PJ assortment of apparel separates, including Meanwhile, “PJ Masks” launched on SVT Masks’ across Northern Europe and we look joggers, jersey shorts, trucker caps and in Sweden earlier this year and airs multiple forward to working with our partners there to more. times daily. eOne will also bolster its current make these beloved preschool properties a big “Sweetpants is currently the most audience reach next month when Fox begins success across the region,” says Ami Dieckman, interesting brand for developing leisure airing the series in Finland. On the consumer head of international licensing, eOne. products and in particular jogging bottoms in Europe and is being bought by a very cool crowd,” says Nicolas Loufrani, chief executive officer, Smiley. “We are very happy to bring our Original Smiley logo onto their products. This is part of our strategy to develop the distribution of our products in boutiques which is where we reach the young people who make the trends and expand our athleisure offering.” The Smiley-branded athleisure collection is now available at numerous Sweetpants locations and department stores across France, as well as online at Sweet-Pants.com.

September 2017 www.licensemag.com 7 News

Coolabi Names New H&A Launches Kendra Licensing Manager The Coolabi Group has appointed Dandy Beauty Range Hannah Stevens to serve as its new retail and licensing manager. York, England-based health and In her new position, Stevens will be responsible beauty supplier H&A has launched a for building retail partnerships and delivering new range, Bouffants & Broken Hearts bespoke retail promotions and product ranges by Kendra Dandy, in a deal brokered across Coolabi’s portfolio, which includes such by licensing agency Start Licensing. properties as Beast Quest, “Clangers,” Poppy Cat and Hitting retail this month, the Bouffants “Scream Street.” She will also identify and develop & Broken Hearts range includes several licensing programs for various categories including products such as the Freshen Up! Collection, publishing, gift, homewares and live events. which has body lotion, mini mist spray and Previously, Stevens was the business watermelon bath confetti; a cosmetic bag; development manager for retail at CPLG. and a Match Your Matte lip and nail kit. She was also recently nominated for the “We’re very excited about the Bouffants 2017 LIMA U.K. Rising Star Award. & Broken Hearts range and know it will be a “We are delighted to be welcoming Hannah huge hit with the young female demographic, Stevens to Coolabi,” says Valerie Fry, director, which is all about being bold, individual licensing, The Coolabi Group. “She has a and standing out,” says Holly Humphreys, proven track record of success and experience licensing and marketing manager, H&A. proud to be the brand’s trusted partner and in both the licensing and retail sector, which “H&A’s young female portfolio is ever look forward to seeing the reaction from will be invaluable to us, and we are looking expanding, and we’re very excited about the consumers as the products hit stores.” forward to her driving our licensing partners addition of the fabulous Kendra Dandy’s The collection will hit to even more business opportunities.” Bouffants & Broken Hearts range. We’re very Sainsbury’s shelves this month. Studio 100 Names ‘Maya the Bee’ Master Toy Partner

fall 2018 and will include key categories such for strong play value, creativity and innovation,” as figurines, play sets, role play and plush. says Christophe Drevet, international consumer “We are honored to be named the master products director, Studio 100. “This agreement toy licensee for ‘Maya the Bee,’ a great preschool will add even more sales and marketing power brand,” says Graziano Delmaestro, licensing to the brand. We are confident the range will director, Giochi Preziosi. “We are confident capture the essence of ‘Maya’s’ character and that the range will be a huge hit with all fully engage the fans of yesterday and tomorrow.” the ‘Maya’ fans across the world, especially thanks to the great content, constant news Studio 100 and Planeta Junior and long-term development until 2020.” have appointed Giochi Preziosi to The upcoming season of “Maya the Bee” serve as the master toy partner or the will be aired heavily on major international children’s brand “Maya the Bee.” networks such as Gulli, Tiny Pop and RTP, Through the agreement, Giochi Preziosi among others. “Maya the Bee” will also be will handle the manufacturing, distribution, returning to the big screen in 2018 for the promotion and marketing for its upcoming toy global launch of Maya the Bee Movie–The Honey lines across Italy, France, Spain, U.K., Portugal Games, with plans for a third movie in 2020. and Greece, among other countries. The “We are very proud to be working with extensive toy range is scheduled to debut in Giochi Preziosi as their products are renowned

8 www.licensemag.com September 2017 News

Activision Boxes Up ‘Call of Duty’ Deal

Activision has teamed up with Loot Crate to launch a limited edition mystery crate inspired by the upcoming video game “Call of Duty: WWII.” The one-time only mystery crate will include a score of exclusive “Call of Duty: WWII”-themed merchandise spanning apparel, gear and other collectibles. “We are thrilled to develop this exclusive ‘Call of Duty: WWII’ Limited Edition Crate with Activision and can’t wait to share it with all the fans excited about ‘Call of Duty’ returning to its roots,” says Chris Davis, chief executive officer, Loot Crate. “With a product of this unique caliber, we’ll be able to engage with ‘Call of Duty’s’ passionate fan base in new ways and offer a one-of-a-kind product and experience that takes their fandom to the next level.” The “Call of Duty: WWII” Limited Edition Crate will be delivered in December following the game’s release on Nov. 3. CBS Secures First ‘Star Trek: Discovery’ Partners

CBS Consumer Products has unveiled ■ Titan Entertainment for souvenir magazines; ■ Trevco for t-shirts in the U.S.; a slate of licensing partners to support the ■ Disruptor Beam for a mobile game ■ Anovos for replicas of the new upcoming TV series “Star Trek: Discovery,” update to “Star Trek: Timelines”; Starfleet uniforms in the U.S.; which will beam onto airwaves Sept. 24. ■ Rubie’s for costumes; ■ Rizzoli for calendars in the U.S.; “We are excited to bring the iconic ■ Eaglemoss for die-cast ship models; ■ McFarlane for figures in the U.S.; world of ‘Star Trek’ back into fans’ homes ■ QMX for prop badges and through this fantastic new series and new replicas in the U.S.; product collections,” says Veronica Hart, ■ FanSets for pins in the U.S.; senior vice president, CBS Consumer ■ Gentle Giant for 3D replicas in the U.S.; Products. “This impressive lineup of ■ Danilo for calendars in Europe; partners is just the beginning and fans can ■ Pyramid for posters, prints expect to see more as we prepare to beam and fan gear in the U.K.; up to the U.S.S. Discovery this fall.” ■ Cotton Division for apparel and New licensees for “Star Trek: accessories in France; and Discovery” include: ■ Impact Rock for posters and ■ Simon & Schuster for a worldwide prints in Australia. publishing program; The new products are set to debut this ■ IDW for comics; fall to coincide with the series’ premiere.

September 2017 www.licensemag.com 9 MarketReport: Europe MARKET REPORT: EUROPE As Brand Licensing Europe (Oct. 10–12) approaches, here’s a snapshot of the current economic situation in some of the most influential European markets: Germany, the U.K., France, Italy and Spain.

by SEAN MCGRATH

urope has experienced political and economic Purchasing Power instability in recent years, the likes of which has Private consumption remains surprisingly not been witnessed since World War II. The resilient across the European economic area as a financial crisis of 2008 exposed unsustainable whole, bolstered by improving labor markets, low Efiscal policies around the globe, and it was not long interest borrowing and a loosening of fiscal policy. after that that a new crisis began to emerge–one that In 2016, private consumption expanded at would shake the foundations of the European Union. its fastest pace since the financial crisis. While In 2009, it came to light that Greece’s debt amounted to rising inflation is expected to temper purchasing 113 percent of its GDP. In the three years that followed, power this year, private consumption across the reach of the European sovereign debt crisis widened the continent remains relatively healthy. to include Portugal, Italy, Ireland and Spain. Unemployment figures are also lending themselves to At the state level, this turbulence endures, and is a positive economic outlook. Unemployment across the further compounded by a range of political and macro- EU is expected to fall to 8 percent this year and 7.7 percent economic factors. From the U.K.’s decision to sever in 2018, which would be the lowest level since late 2008. ties with the European Union and a real risk of Italy following suit, to a ferocious federal election in France, Germany a political stalemate in Spain and a marked increase Germany is the largest in terror attacks across the continent, the European economy in Europe by a bloc continues to face tremendous challenges. significant margin and the On top of the political turmoil, the humanitarian crises fourth largest in the world, in Syria, Afghanistan and Iraq have led to an influx of behind only the U.S., China and migrants seeking refuge inside the European Economic Japan. The nation saw GDP Area, and economists are still wrestling with what growth of 1.9 percent in 2016, impact this will have in the coming months and years. making it the fastest-growing Yet despite this fragile environment, Europe is currently economy among the G7 states outperforming economic expectations and, in fact, is (Canada, France, Germany, Italy, headlining global economic growth figures in 2017. Japan, the U.K. and the U.S.) GDP data indicates that the European economy Supported by robust expanded 0.6 percent year-on-year in Q1, the best employment levels, strong private consumption, a healthy result in two years. Q2 data suggests the trajectory is construction sector and steady exports, Germany is Visit Licensemag.com set to continue into the second half of the year, with the expected to maintain its momentum throughout 2017. for deeper analysis of composite Purchasing Managers’ Index (an indicator Despite largely positive data, there is a downside in each country in this report of the economic health of the manufacturing sector) the form of policy uncertainty. In September, Germans pointing toward the best quarter in more than six years. will take to the polls to elect a new government.

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sharp increase in inflation. The inflation rate ballooned GERMANY KEY STATS to 2.9 percent in May, the highest spike in four years, and well above the Bank of England’s target of 2 percent. 2018 KEY INDICATORS 2015 2016 2017 This in turn is affecting private consumption. (ESTIMATED) GfK’s Consumer Confidence Barometer shows the GDP Growth (YOY %) 1.7 1.9 1.6 1.9 sharpest fall in consumer confidence in 21 years. Inflation (YOY %) 0.1 0.4 1.7 1.4 The European Commission expects business investment in the U.K. to stagnate as uncertainty continues to plague the Unemployment (%) 4.6 4.1 4 3.9 economic landscape. However, the depreciation of the sterling Source: European Commission will continue to fuel the export market, and the EC believes Chancellor Angela Merkel’s open arms policy on that the labor market will remain largely resilient this year. refugees proved hugely unpopular and opened the doors Data just released shows that Britain’s annual to the rise of far-right politics. This, combined with inflation rate actually slowed to 2.6 percent in June; Brexit and Donald Trump’s ascension to president of still above the Bank of England’s target, but a small the U.S., put populism front and center in Germany. ray of hope nonetheless, given expectations. However, in the wake of Emmanuel Macron’s decisive presidential victory in France, Merkel’s conservative VALUE OF POUND VS. U.S. DOLLAR, coalition–the Christian Democratic Union and the SINCE REFERENDUM Christian Social Union–is leading in the polls by a 1.5

significant margin, and the markets don’t seem overly 1.45 concerned about the prospect of a far-right government. 1.4

United Kingdom 1.35 The economic picture in 1.3 the U.K. has become almost EXCHANGE RATE entirely defined by Brexit, 1.25

and until negotiations with 1.2 the EU are complete, this Jul ‘16 Oct ‘16 Jan ‘17 Apr ‘17 One unit of GBP = X units of USD is unlikely to change. While some of the pessimistic, short-term predictions have been silenced France with a surprisingly resilient France’s economy has economy, there are many signals been growing steadily since that may be cause for concern. the 2008 financial crisis. The The value of the sterling country saw GDP growth last plummeted to a 31-year low in the hours following the year of 1.1 percent, and the rate referendum and has not recovered since. A year later and of job creation increased by the pound is down roughly 10 percent against the dollar. 70,000 in Q4 2016, the fastest U.K. retailers are heavily dependent on imported goods, rate since 2007. Modest but and an unwillingness to absorb these increasing import steady economic progress has been mirrored in the retail costs against a backdrop of stagnating wages has led to a industry, which grew by 2 percent in both 2015 and 2016. A series of geopolitical and macro-economic events have affected France’s economy since the financial crisis. U.K. KEY STATS In the months leading up to the recent federal 2018 election, consumer confidence was severely weakened. KEY INDICATORS 2015 2016 2017 (ESTIMATED) However, Macron’s victory, combined with a landslide majority in Parliament, seems to have had a stabilizing GDP Growth (YOY %) 2.2 1.8 1.8 1.3 effect on the markets, and pundits are hopeful that this Inflation (YOY %) 0 0.7 2.6 2.6 confidence will trickle down to private consumption. Unemployment (%) 5.3 4.8 5 5.4 Economic activity is forecast to continue a Source: European Commission gentle upward trajectory this year, with an uptick in

12 www.licensemag.com September 2017 MarketReport: Europe

Spain FRANCE KEY STATS Spain spent the 2018 KEY INDICATORS 2015 2016 2017 better part (ESTIMATED) of 2016 in GDP Growth (YOY %) 1.3 1.2 1.4 1.7 a political Inflation (YOY %) 0.1 0.3 1.4 1.3 stalemate, with a caretaker government unable Unemployment (%) 10.4 10.1 9.9 9.6 to legislate in any meaningful sense. Source: European Commission The nation was on the verge of a exports fueling growth. Unemployment is expected third general election when the 10-month political to continue a gradual decline, and it is anticipated deadlock came to an end with the Spanish Socialist that the country’s deficit will fall from 3.4 percent of Workers’ Party agreeing to abstain in a confidence vote. GDP in 2016 to 3 percent in 2017. As with most major Despite the political turmoil, economic activity European economies, rising inflation will likely have a continues to exceed expectations. Spain closed out 2016 dampening effect on private consumption growth. with a 3.2 percent year-on-year growth in Italy GDP, well ahead of the SPAIN KEY STATS Italy is another country European average. 2018 on the precipice of political Unemployment is KEY INDICATORS 2015 2016 2017 and economic upheaval. The set to continue declining (ESTIMATED) nation’s center-right parties at a slow but stable GDP Growth 3.2 3.2 2.8 2.4 saw a strong turnout in pace. Growth will likely (YOY %) June’s local elections, giving ease in 2017 as private Inflation (YOY %) –0.6 –0.3 2 1.4 an indication of how the consumption is put under Unemployment national election, expected similar pressures seen 22.1 19.6 17.6 15.9 (%) next spring, might play out. across the European Source: European Commission The Five Star Movement, Economic Area. a populist party trying to force a referendum on membership in the EU, is polling Economic Recovery in the Future? well. There have been hints that the Five Star Movement In the face of uncertain times, the overall outlook might be willing to form an alliance with the fiercely for the European Economic Area is surprisingly anti-Euro Northern League, which makes the possibility upbeat, but there are still hot spots of political and of a Eurosceptic government a distinct possibility. macroeconomic instability. In the Netherlands, a GDP is projected to grow by 1 percent in 2017 government has yet to be formed following recent and 0.8 percent in 2018. This growth will be driven elections; the U.K.’s Brexit negotiations continue to by rising global demand and the recent depreciation drive market uncertainty; and Italy’s upcoming election of the Euro. Business investment is strengthening, is causing concern among other leading economies. but public investment remains woefully low. But for the most part, political uncertainty is subsiding Private consumption remains robust but across the European region. French President Macron has a is projected to slow this year, due to weak job decisive mandate to push through comprehensive economic creation and growing inflation rates. reforms. In addition, Chancellor Merkel’s coalition is the front-runner in polls for Germany’s upcoming election. With support for ITALY KEY STATS populism subsiding across the bloc, 2018 investment and consumer confidence KEY INDICATORS 2015 2016 2017 (ESTIMATED) is slowly returning to the market. Be sure to register now to attend GDP Growth (YOY %) 0.8 0.9 0.9 1.1 Brand Licensing Europe, taking place Inflation (YOY %) 0.1 –0.1 1.5 1.3 Oct. 10-12 at Olympia in London, Unemployment (%) 11.9 11.7 11.5 11.3 to get ahead of the curve in the Source: European Commission consumer products market. ©

September 2017 www.licensemag.com 13 SpecialReport: Gaming

The video game industry is moving into crossover content and creating an entirely new way for brands to reach consumers and further expand their IP.

by ERICA GARBER

ideo games have experienced a significant because it’s so immersive,” says Waldron. “They’re boom in recent years, with licensed retail stories in their own right, and it’s not too difficult to sales growing 8 percent from 2015 to 2016 think about ways to place and tell those stories.” globally, according to the International Most recently, Level-5 expanded its “Layton’s LicensingV Industry Merchandisers’ Association’s Annual Mystery Journey” franchise with a new mobile game, Global Licensing Industry Survey 2017. While vying called “Layton’s Mystery Journey: Katrielle and the for consumers’ attention, gaming companies today Millionaires’ Conspiracy,” with plans to launch a slightly are turning to crossover content, experiential events, different version of the game on the Nintendo 3DS traditional licensed merchandise and more to bring in early October. However, the company is presently their characters and franchises to broader audiences focused on creating a variety of content for the series, via new stories and avenues of fan engagement. ranging from animated products to experiential events. Earlier this year, for example, Level-5 ran a worldwide Beyond the Platform campaign, entitled Real World Puzzle Solving. During One company that has successfully brought its the event, a total of 50 puzzles popped up in famous properties beyond traditional console play is Level-5 locations throughout 10 countries and online via abby, which boasts brands like “Yo-Kai Watch,” “Layton’s an official website and platforms like YouTube. Mystery Journey” and “Inazuma Eleven.” Simon Waldron, An additional “Layton” title is slated to launch senior vice president, marketing and licensing, Level-5, in late summer 2018 to support the series. cites the company’s continued focus to create crossover Level-5 is also currently planning to reboot its classic content in categories such as anime and publishing video game property “Inazuma Eleven.” The rebooted as one of the reasons for each brand’s success. franchise, which is grounded in soccer (or football, “From my own perspective, the video game is depending on where you hail from in the world), will a story itself, and sometimes you forget it’s a game retell the original story in a slightly altered way and

14 www.licensemag.com September 2017

SpecialReport: Gaming

will be available on Activision Blizzard has also been building out its Nintendo platforms. consumer products program for “Call of Duty.” In April, As a sports-driven the company appointed Tinderbox, the digital division video game, Level-5 of Beanstalk, to represent the franchise for licensing in will aim to secure Europe. Since April, the company has teamed up with traditional licensing Dreamtex to develop a range “Call of Duty”-themed partners spanning textiles including bedding, blankets and towels. apparel and footwear, In a global deal to celebrate the franchise’s upcoming as well as publishing. title “Call of Duty: WWII,” Activision has partnered The company is also with Loot Crate to launch a limited edition mystery crate developing a suite that features a score of exclusive, branded merchandise of anime content spanning apparel, gear and other collectibles. to coincide with Another example of a brand expanding and moving the game and is currently looking at additional digital into crossover content is “Minecraft.” Earlier this year, elements such as digital stickers to tell the brand’s story. Mojang teamed up with Egmont Publishing to launch For “Yo-Kai Watch,” Level-5 is currently preparing a new monthly magazine based on the video game. to premiere season three of the TV series, which The new magazine will be able to further connect fans will broadcast across Europe and North America in with the game, providing a series of tips and guides for early 2018, and will be supported further by a raft of the game. The magazine is now available in the U.K. new toys, publishing and more. The company is also Finally, SEGA has launched a host of its classic releasing a new “Yo-Kai Watch” video game this fall video games on mobile devices as part of a collection to coincide with stories from the upcoming season. called SEGA Forever. The lineup includes free-to- Additionally, Level-5 recently launched a new video play, ad-supported and playable offline games and game property in Japan, titled “Snack World.” The new will initially feature five Mega Drive/Genesis titles– game features physical, collectible pieces that interact “Sonic the Hedgehog,” “Phantasy Star II,” “Comix with the game by enabling new challenges, adding new Zone,” “Kid Chameleon” and “Altered Beast.” As powers and more. Looking ahead to 2018 and 2019, Level-5 the collection expands in the upcoming months and hopes to introduce the brand to its European partners years, it will also include both official emulations and in order to develop a robust consumer products ported games that span all SEGA console eras. program similar to its model for “Yo-Kai Watch.” The first set of SEGA Forever games are Meanwhile, in a move to further connect with now available for iOS and Android devices. its players, WildWorks, the company behind the popular online game “Animal Jam,” partnered Entering the Field of Play with National Geographic to launch AJ Academy: While video game brands are adding Amazing Animals, an animal e-book library even more categories to their licensing for mobile devices that explores the lifecycle lineups and reaping the benefits of and habitat of a multiple animal species. crossover content, classic entertainment WildWorks is also preparing to launch a properties and brands are continuing to “top-secret” mobile game for the “Animal Jam” move into the segment to bring their stories brand. The new game will feature the popular to life for fans in ways like never before. “Animal Jam” pets that have driven the success of Earlier this summer, Cartoon Network the brand’s collectible range from Jazwares. Further teamed up with Outright Games to create details about the game have not been released, two new video games based on its animated however, the game is set to launch later this year. television series “Adventure Time” and Also on the gameplay front, WildWorks has launched “Ben 10.” Both video games will introduce the “AJ Desktop” app, which allows players to new adventures to the beloved franchises access the game without the use of a web browser. and are set to be released this winter. Currently, the company is looking to expand Twentieth Century Fox Consumer Products into additional promotional and experiential tapped Imaginarium Studios to release a new partnerships as well as FMCG categories. It will console game inspired by the Planet of the Apes also continue its licensing efforts in categories film franchise. The new game, “Planet of the Apes: such as toys, apparel and accessories. Last Frontier,” will be set between the films Dawn

16 www.licensemag.com September 2017 SpecialReport: Gaming

of the Planet of the Apes and War for the Planet of the “As a well-established gaming property Apes, and will allow players to play on both sides of the that only broke into licensing recently, growing conflict. The game will be available this fall. we want to share our story and help The Coolabi Group has entered the video game space other properties make the transition,” with its publishing series Beast Quest. Maximum Games says Talia Goldsmith, licensing director, is on board to publish the first Beast Quest console game, WildWorks. “Kids interact differently which will feature a score of RPG elements and will with character they embody in a game have the same look and the feel as the brand’s mobile (rather than the ones they admire from a gaming app, which was launched in 2015 by Miniclip. distance on TV) and this is an important Also entering the category is The Emoji Company, point to consider when licensing a game.” who recently teamed up with Net-Ent for “Emojiplanet,” Other video game exhibitors that will be an online casino game; Novomatic for coin-operated on-site at BLE, but will not be participating in video machines; and Blue Ocean for the new the Gaming Activation Area, include Pokémon, mobile game “Emojitown.” Both “Emojiplanet” and Level-5 abby and Those Licensing People. “Emojitown” are now available worldwide; while, the Sony Interactive Entertainment Europe coin-operated video machines will initially launch in has signed on to serve as the theme’s headline Europe before rolling out to additional territories. partner and will be on-site to explain how The Emoji Company has also begun conversations gaming can help reach a broader audience with game developers to create an Emoji-themed with examples from PlayStation 4’s back catalog. console game or a multiplayer online game. Mark Howsen, commercial development director, “For us, the gaming market is a complementary Sony Interactive Entertainment Europe, has also category,” says Marco Hüsges, chief executive officer, been confirmed as keynote participant in this year’s The Emoji Company. “The right product, whether it keynote panel, entitled “Gaming: Dispelling the is a game or an app, can catch additional attention of Myths.” Other panelists include Seth Barton, editor, the consumer and lead to more merchandising sales. MVC; Stuart Dinsey, board member, UKIE; Ashley The popularity of online gaming, or gaming in general, Maidy, vice president and head of global licensing surely opens the door to get more brands exposure, and partnerships, Activision; and Yann Le Bouedec, providing the concept suits the target audience.” commercial director, Paladone Products. “Gaming: Dispelling the Myths” is scheduled BLE Plugs In to take place on Tuesday, Oct. 10, at 12 p.m. local Brand Licensing Europe, taking place time as part of BLE’s Licensing Academy. Oct. 10-12 at London’s Olympia, will also “According to the LIMA Annual Global Licensing put video games in the spotlight this year Industry Survey 2017, global retail sales of with a brand-new Gaming Activation licensed merchandise within software, video Area and a gaming-focused keynote. games and apps grew by 8 percent from 2015 to The dedicated Gaming Activation Zone will 2016 and is predicted to continue growing over serve as both a showcase and demonstration the next five years at least,” says Anna Knight, area, as well as provide visitors with the chance brand director, BLE. “It’s BLE’s responsibility to gain insight into some of the ways popular to support all parts of the industry and shine gaming IP can be taken from the screen to the a spotlight on the ones showing growth. store. The area will also feature a mock retail “Also, the gaming market remains environment, which will showcase a variety of IPs largely untapped when it comes to licensing including titles like “Halo,” “Assassin’s Creed,” thanks in part to a lack of understanding “Horizon Zero Dawn,” “Sonic the Hedgehog” and about the end user, the products and the “Street Fighter,” among others, as well as cross- potential–we want to educate licensees category merchandise, allowing visitors to see and retailers on the possibilities as gaming the full potential and applications of each brand. remains one of the most creative, exciting, Exhibitors that will be participating in forward-looking and lucrative entertainment the Gaming Activation Zone include Sony markets,” continues Knight. “The power of the Interactive Entertainment Europe, Ubisoft, gaming industry working together to educate is so Capcom, SEGA, King, Activision Blizzard, Rovio, exciting to me and I hope our visiting licensees and Tinderbox and “Animal Jam” (WildWorks). retailers will be inspired by what they see.” ©

September 2017 www.licensemag.com 17 SpecialReport: Sports playit

forwardWith global retail sales of more than $25 billion in 2016, sports licensing is big business, and some of the world’s biggest sports franchises are looking to grow that number even more.

by NICOLE SILBERSTEIN

ports has always been one of the largest and most 2015, continuing an upward trend that spans several years. consistent sectors of brand licensing. No matter Fandom is no longer constrained by stadium walls, what kind of football you’re talking about, sports and major sports clubs of all kinds–from the U.S.’s fans of all stripes can always be counted on for National Football League to European franchises like Ssteadfast support–in the stadium and in the gift shop. Real Madrid and Juventus–are taking full advantage. And in recent years that support has been growing “When you consider [those numbers], it can be easily as teams from around the world have begun to making a imagined how important this business area is becoming concerted effort to reach and build their global fanbase. for the major European Clubs, and Juventus’ powerful “The increase in consumption of sports outside their charge to extend its licensing programs makes domestic market has been a factor contributing perfect business sense,” says Luca Montesion, to a reported 6 percent growth in retail sales of licensing executive, Juventus, which is one of the sports licensed consumer products,” says Steve biggest football clubs in Italy with 12 million Scebelo, vice president of licensing and business fans regionally and 300 million worldwide. development, NFL Players Inc., the licensing “Licensing is also increasingly used by division of the National Football League various football companies to increase the Players Association. “Specifically in Europe, fanbase, and for this reason Juventus, like a host of major U.S. sports organizations, other imported European companies, has including the NFLPA, are looking to launched a licensing program not only grow, and many European brands are for the Italian territory, but also for looking to expand in the U.S. and Asia, important foreign markets such creating new opportunities worldwide.” as the Far East and America.” The globalization of the world’s major sports Juventus, which boasts 100 clubs is driving massive growth in merchandise licensees in territories around the sales. According to a recent survey from the world, recently underwent a major International Licensing Industry Merchandisers’ re-branding and restructure resulting in Association, the sports licensing sector brought everything from a new logo to an overhauled in $25.3 billion in 2016, up 2 percent from international development program, all

18 www.licensemag.com September 2017 SpecialReport: Sports

aimed at creating a platform for international growth. million likes on Facebook (fellow Spanish team FC “On July 1, we launched our new visual identity, built Barcelona achieve the same feat just a few hours later). around the new logo, which was completely refurbished A licensing juggernaut, Real Madrid products are to replace our historical logo, which has remained largely present in 97 countries worldwide with 127 active unchanged since the 1920s,” explained Montesion. “It is licensees, and the team’s kit partnership with Adidas a logo developed with the principles of building a global Group is the most lucrative uniform agreement in icon that we feel can express itself in any context. Juventus sports. Additionally, forward Cristiano Ronaldo, ranked aims to give its brand a wider and more profound meaning… as one of the best players in the world, was selected The retail world has been very enthusiastic about the to grace the “EA Sports FIFA 18” video game change, and we have found interest in some retailers Speaking of FIFA, the sports international governing that have so far never approached the football world.” body has a robust licensing program of its own. FIFA Juventus gave partners a sneak peek of the new recently appointed Russian agency Megalicense brand at Licensing Expo in May, and now that the Entertainment to manage the retail and licensing program re-brand has been formerly launched, it’s full steam for the FIFA Confederations Cup 2017, which took place ahead into Brand Licensing Europe next month, in June and July in Russia, and the 2018 FIFA World where the club will be exhibiting for the first time. Cup, which will also take place June 14-July 15, 2018. Hailing from the other side of the pond, the Of course, the sports licensing industry isn’t National Football League has been making inroads limited to football. Other major competitions in Europe for several years, hosting international and leagues also contribute to the billions games and other events and building out its licensing of dollars of products sold each year. program with the help of agent Brandgenuity. The 2019 Rugby World Cup will represent a major “The NFLPA program in Europe is currently driven by opportunity for licensees when it takes place in Japan, apparel. With large global deals with the likes of Nike at the marking the first time the tournament has been held in Asia. center of the program, and market desire for player name Rugby World Cup is represented for licensing by IMG. and number apparel growing fast, it is a staple category for Another IMG client, the 24 Hours of Le Mans us at the moment,” says Scebelo. “Looking to the remainder racing competition, is also looking to build out its of this year and next, key growth areas will be hard lines licensing program. Noted for being the world’s and experiences for the EU market. The program is oldest active sports car race in endurance growing at an encouraging rate, with 11 licensees in place racing, the competition has taken place for Europe and several others close to joining the cohort.” each year since 1923 near Le Mans, When it comes to the big players in the sports France. The 2017 race took place licensing arena, the U.S. still reigns supreme, accounting in June and will return to Circuit for 76 percent ($19.2 billion) of total retail sales de la Sarthe June 16-17, 2018. worldwide, according to the LIMA survey. Germany In racing of another kind, Le and the U.K. follow as the next two biggest contributors Tour de France has sped onto to the worldwide total at $1.3 billion (5.2 percent) shelves with a diverse range of brand and $887 million (3.5 percent), respectively. extensions in recent years that has In Germany, the football club Borussia ranged from stamps to apparel. Dortmund is picking up steam with innovative This summer, the brand’s agent brand extensions including a recently announced CPLG worked with British retailer co-brand with Peanuts Worldwide. The collection Sports Direct to create a range of will include a range of products featuring Snoopy exclusive branded apparel that outfitted in the team’s black and yellow jersey. was available in stores when the A fleet of U.K. teams also continue to grow major multiple stage bicycle race took licensing programs including Manchester United, place in Dusseldorf, Germany. Chelsea FC and Arsenal, the last two of which will also Visit Juventus, NFL Players be present at Brand Licensing Europe next month. Inc., Chelsea FC, Arsenal, FIFA, Any discussion of football licensing would not be Rugby World Cup 2019, 24 Hours complete without a mention of Spain’s Real Madrid, of Le Mans, Le Tour de France one of the most recognized sports teams on earth. To and more at Brand Licensing give an idea of the brand’s reach, earlier this year, Real Europe, taking place at London’s Madrid became the first global brand to reach 100 Olympia, Oct. 10-12. ©

September 2017 www.licensemag.com 19 Brand Licensing Europe 2017

Nearly two decades in, Brand Licensing Europe is kicking off next month stronger than ever. We’ll see you there.

20 www.licensemag.com September 2017

Brand Licensing Europe 2017

rand Licensing Europe is heading into its 19th from CAA-GBG; a straight-talking panel hosted by year with more than 40 fresh exhibitors, new Richard Pink from Pink Key Consulting that includes activations and a revamp of parts of the show Penguin Random House’s Susan Bolsover, Perfetti Van floor, all in an effort to bring licensing front and Melle’s Christine Cool, Fat Face’s Gabrielle Sims and The Bcenter for three solid days of deal-making and networking. Smiley Company’s Nicolas Loufrani; and a presentation Taking place Oct. 10-12 at London’s Olympia, BLE from footballing brand Juventus. For the complete BLE will offer many of the features that exhibitors and Live Stage and Seminar Theatre schedule, see page 41. attendees come to rely upon, such as its differentiated Additional educational opportunities can also be found zones for easy floor navigation, as well as new and in the Licensing Academy, sponsored by the International enhanced offerings that will add to the experience. Licensing Industry Merchandisers’ Association and BLE will welcome back many exhibitors including positioned in the Character & Entertainment zone. The popular brands such as Nickelodeon, Toei Animation, free programming is designed to keep all BLE attendees Mattel, “Masha and the Bear,” Moomins, Smiley and more; abreast of key trends affecting the European licensing while attendees will find new brands on the show floor like industry. For the complete schedule, see page 40. 24H Le Mans, Admiral Sportswear, Ducati, Emoji, Endemol Shine, Juventus, Level-5 Abby, OpSec Security, Rugby Gaming Features Big in 2017 World Cup 2019, TF1 Licenses, The Point 1888 and more. Another key focus and new feature for BLE 2017 is the video game category, which will be anchored Brands & Lifestyle Gets a New Look by the inaugural Gaming Activation Area. This year, the team behind BLE has revamped the The dedicated area will provide attendees with show’s Brands & Lifestyle zone to include a product insight into some of the many ways gaming IP can be showcase that will shine a light on the variety and diversity taken from screen to store, including a mock retail of licensed products from this particular channel of the environment that will showcase a range of properties. industry. More than 25 exhibitors are participating in the A keynote conversation with Sony showcase including companies such as Beanstalk, CAA- Interactive Entertainment Europe’s Mark GBG, IBML, Global Icons, Pink Key Consulting, JELC, Howsen, commercial development director, the V&A, Juventus, FIFA, Brandgenuity and more. will further bring this new feature to life. The Brands & Lifestyle zone is further enriched “Games have such a broad fan base today,” says by its annual seminar program, which will bring Howsen. “Of course, there are those who have been conversations on topics that are meaningful playing for years and grown up with certain characters to the business at large to attendees. who provide an opportunity to brand holders, but there This year, thought leaders from major players in the are also newcomers to the field attracted by technological licensing arena are set to host talks including Lauren advancements such as smart phones and AR. Playing Sizeland from the V&A; Angela Farrugia and Lisa Shapiro games is accessible to all, and we’ve discovered there

22 www.licensemag.com September 2017 Brand Licensing Europe 2017

are lots of different ways to appeal to players of all This year, the Matchmaking Service incorporates a styles and walks of life. We are looking forward to host of new system enhancements, including improved discussing the opportunities our industry offers.” search functionality. This increased accuracy will make “According to the LIMA Annual Global Licensing it easier for visitors and exhibitors to request meetings Industry Survey 2017, global retail sales of licensed with the businesses and brands most relevant to them, merchandise within software, video games and apps increasing ROI. A team of matchmaking professionals grew by 8 percent from 2015 to 2016, and is predicted supports the service, assisting with meeting arrangements to continue growing over the next five years at least,” and managing the show’s Matchmaking Lounge. says Anna Knight, brand director, BLE. “It’s BLE’s “We had incredible take up from the Matchmaking responsibility to support all parts of the industry and Service last year from both exhibitors and visitors, with shine a spotlight on the ones showing growth.” one exhibitor using it to pre-arrange 75 meetings over SEGA, Capcom, Ubisoft, King, Activision the show’s three days,” says Knight. “Since launch, we Blizzard and Rovio are also the gaming have improved the portal’s functionality and based on exhibitors on highlight at BLE 2017. the recent second outing of the service at Licensing BLE has also partnered with Mojo Nation to Expo earlier this year, we’re confident that we’ll see host the Toy & Game Innovation zone, which will even more meetings arranged at BLE this year.” feature examples of licensed toys and games launched within the past 12 months, and preview new lines And There’s More… coming for the holiday season and into 2018. Other features, services and programs on offer at BLE 2017 include the Retail Mentoring Programme, which is BLE Plays Matchmaker designed to give buying and merchandising professionals Returning again in 2017 is BLE’s Matchmaking from companies such as Character.com, Toymaster, M&Co, Service, which offers exhibitors and visitors the Morrisons and theater chains Odeon and UCI Cinemas opportunity to pre-book business meetings ahead of Group a deeper understanding of the licensing industry. the event. The free online service launched last year Brand Licensing Europe is owned and organized and resulted in more than 1,200 arranged meetings. by UBM Licensing and sponsored by LIMA. ©

September 2017 www.licensemag.com 23 BLE Exhibitor Preview

Discover just what brands, companies and properties you can find at Brand Licensing Europe 2017, Europe’s premier licensing event.

20th Century Fox Consumer Stand: P52 Carmen Muñoz, licensing director, GP Products Georgea Rowley Europe Stand: E30 T: +44 (0) 1162 824 824 E: carmen.munoz@animakitchent. E: [email protected] com 24H Le Mans Alchemy was established in England more Anima Kitchent is an animation producer Stand: P20 than 40 years ago (1977) and is one of the company part of Anima Estudios, formed best and only recognized worldwide brand by a team with more than 15 years of 24IP Law Group names in Gothic, fantasy and alternative experience in transmedia content. The Stand: F86 cultures. company creates, develops and manages Alchemy Licensing was formed around international brands with transmedia content. 4K Media Inc. 2002, and boasts a vast library of images GP Stand: C130 available under licence. Animal Jam GP www.animaljam.com Aardman Animations Allsorts Licensing Stand: E104 GP Stand: F15 www.allsortsmedia.co.uk Talia Goldsmith, director, licensing Stand: C84 T: +1 (801) 355-4440 Admiral Sportswear John McInnerny, managing director E: [email protected] www.admiralsportswear.com T: +44 (0) 1234 212 411 Animal Jam is a safe and exciting online Stand: P51 E: [email protected] playground for kids who love animals and Tom Howgate, general manager Allsorts Licensing is an independent the outdoors. Players create and customize T: +44 (0) 161 947 2408 licensing agency that represents some of their own animal characters and dens, E: [email protected] the worlds leading brands not just in the chat with friends, adopt pets, team up for Admiral Sportswear is a British owned United Kingdom and Republic of Ireland but adventures and feed their curiosity about sports brand with a rich history in both also in some Eastern European territories. animals and the natural world around them. football and fashion. Having designed and Also known for marketing appealing, and in manufactured clothing for more than a some cases quirky, art brands. Animaru century, today the focus is on licensing the Allsorts Licensing brings many years Stand: J4 brand, in three key areas: football sports experience to the table. performance, retro inspired fashion and APC Kids casual sports inspired fashion. American Greetings Stand: B54 GP Entertainment Agma Ry Stand: F20 The Arsenal Football Club Stand: C125 Stand: L25 Anima Kitchent Alchemy Licensing www.animakitchent.com Art + Science International GP www.alchemy-licensing.com Stand: B30 www.artistsandscientists.com

GP Global Partner status is given when a company contracts for Licensing Expo Vegas, plus one or more licensing shows within the same calendar year.

24 www.licensemag.com September 2017 BLE Exhibitor Preview Brought to you by

Stand: A85 Automobili Lamborghini more than 30 years of experience. The Karen Clarke S.p.A. agency has an impressive roster of national T: +44 1903 885669 www.lamborghini.com and international clients and can collaborate E: [email protected] Stand: P10 with its network of sub-agencies. Bavaria Art + Science is an onternational brand Elisa Mignini Sonor Licensing is a member of the licensing and marketing agency comprised T: +39 051 9597980 licensing organization LIMA. of brand building, marketing and licensing E: [email protected] professionals. With a breadth of experience Automobili Lamborghini’s aim is to bring to BBC Worldwide Consumer in launching and marketing brands–whatever the market added-value products able to GP Products the project–Art + Science respects it like it convey the most desirable Italian supersport Stand: E20 is yours, but takes care of it as if it were its luxury brand, Automobili Lamborghini, to own. lifestyle: absolute, visionary and pure. Beano Studios Limited Stand: C87 Art Ask Agency Azerty Galerie www.artaskagency.com www.galerieazerty.com GP Beanstalk Europe Stand: P50 Stand: H1 www.beanstalk.com Stand: Q100 Maria Strid Virgine Rabault Coralina Dashwood, associate T: +34 93 645 22 25 T: +33 6 60354531 E: [email protected] director, business development E: [email protected] T: +44 (0) 20 8396 0500 An internationally established licensing Galerie Azerty manages licensing for agency in Barcelona, Spain, that offers E: [email protected] the succesful paintings and photography Beanstalk, a global brand extension agency, full-service to licensees and brand owners of the artist Neo. Azerty Galerie works around worldwide. Art Ask Agency works closely with its clients to unlock worldwide with companies in fashion, brand equity and create many of the world’s creates unique concepts with established interior design, publishing and digital media. or emerging properties. Working with most recognizable products and services. It Other contemporary images are available for has nearly three decades of experience in worldwide rights, offering full-service, licencing, providing modern and versatile fast turnaround, approvals, feedback, helping leading brands, celebrities, media visuals. Commissions are possible for properties, manufacturers and retailers newsletter and advertising. Importantly, it specific projects. maintains direct personal relationships with creatively find ways to strengthen their all parties. Bandai Namco Entertainment relationship with their most important GP stakeholder–the consumer. Beanstalk www.bandainamcoent.eu offers a breadth of services including brand GP Art Brand Studios Stand: F12 Stand: R35 licensing, retailer partnerships, license T: +81 3 6744 5360 acquisition for manufacturers, consulting, E: intl-licensing@ Ashcroft Designs creative services, icon representation, and rd.bandainamcoent.co.jp royalty auditing. Beanstalk’s Europe and www.ashcroftdesigns.com Bandai Namco Entertainment Europe, part Asia business is headquartered in London, Stand: H5 of Bandai Namco Holdings, is a leading with offices across North America and Gwyneth Ashcroft, creative director global publisher and developer of interactive affiliate partners throughout the world. T: +01491575841 entertainment for all major video game E: [email protected] consoles, iOS, Android and online platforms. Benesse Corporation Never has small been so beautiful. The company is known for creating and Stand: E100 Designers Gwyneth and Kathy proudly publishing many of the industry’s top video showcase two of their most successful game franchises including Pac-Man, Galaga, Biplano Licensing creations, Spice and T’too, contemporary Tekken, Soulcalibur, Ace Combat, Ninokuni Stand: B58 and “inkdividual,” with greeting cards as and Little Nightmares. Bandai Namco their prelude, now see Spice and T’too Entertainment Europe is one of the premier BJA Design translate into stunning textiles, gifts, publishers in the Western hemisphere for Stand: C150 stationery and home accessories. Ashcrof anime-based video games including Naruto Designs: It’s where art makes its mark. Shippuden, Dragon Ball Z and One Piece. Blue Zoo Animation Studio www.blue-zoo.co.uk Assaf Frank Photography Bavaria Media Stand: F14 Licensing www.bavaria-media.de Daniel Isman Stand: H2 Stand: N12 T: + 44 (0) 207 434 4111 Verena Diefenbach E: [email protected] GP Atlantyca Entertainment T: +49 89 6499 3273 Blue Zoo Animation Studio is a BAFTA- Stand: B45 E: verena.diefenbach@bavaria-film. winning animation production company de based in London that crafts creative CG Authentic Brands Group Bavaria Sonor Licensing, a division of character animation for all digital media GP Stand: A10 Bavaria Media, is a full-service agency with platforms, with a fresh quirky edge. From

September 2017 www.licensemag.com 25 BLE Exhibitor Preview

long-form children’s TV series to striking brands around the world. Bravado is a Capcom commercials, short films and apps, Blue Zoo part of Universal Music Group, a leader in GP www.capcom-europe.com has the in-house skills to carry all sizes of music-based entertainment. Its extensive Stand: E115 projects. global distribution network gives artists and Michele Pearce brands the opportunity to create deeper T: + 44 (0) 7949118876 BM connections with their fans. E: [email protected] Stand: F105 Capcom is a global developer, publisher and BroadTeck Co. distributor of interactive entertainment for Bonus Marketing Stand: C86 consoles, PCs and handheld devices. The Productions company has created hundreds of games Stand: F37 Bulldog Licensing including Resident Evil, Street Fighter, Stand: F2 Monster Hunter, Mega Man and Devil May Brand Central Cry. More information about Capcom can be www.brandcentralgroup.com Bulls Licensing found at www.capcom.com. Stand: Q10 www.bullslicensing.com Coco Van Iwaarden, international Stand: C62 Caroline Mickler licensing coordinator Jeanette Eklund, www.carolinemickler.co.uk T: +1 (310) 268-1231 T: +46 722 31 21 18 Stand: A60 E: [email protected] E: [email protected] Sarah Gilbert Brand Central is a premiere global brand Bulls Licensing is one of the pioneering T: +44 (0) 20 8392 2439 consultancy that provides comprehensive agencies for licensing and editorial content E: [email protected] business solutions in the areas of brand in Scandinavia. It connects brands for higher Caroline Mickler is an award-winning, extensions, manufacturer representation awareness and sales performance in a dynamic licensing agency. It represents and brand creation to some of the world’s global arena. With a worldwide network The Beatles, Moomin, Fifty Shades of Grey, most recognized brands. of sub-agents and over 600 clients, its Jamie Raven, Horrid Henry and Lord’s The international knowledge and business Home of Cricket. It also consults for the GPBrand Comply capacity is there for you. Stanley Kubrick Foundation. Caroline Mickler Stand: G30 transforms beautiful brands into beautiful By Hartwig Braun merchandise. GPBrandgenuity www.hartwigbraun.com Stand: P60 Stand: J13 Carte Blanche Greetings Isaac Lilos, manager www.carteblanchegreetings.com Brands and Rights 360 T: 07939120868 Stand: D105 Stand: B30 E: [email protected] Sarah Quigley, head of licensing Hartwig Braun is a fine artist specializing T: +44 (0) 1243 792600 Brands With in design-led illustrative works, using E: [email protected] Influence his architectural background to create Carte Blanche Group is a distributor and www.brandswithinfluence.com expansive, detailed and engaging cityscapes licensor of character-branded products, Stand: Q20 utilising a mixture of organic materials and including plush, gifts, cards and apparel. It Martin Lowde digital methods. With a passion for the is best known for its signature character T: +44 (0) 7831 235 024 urban experience and visual iconography, he Tatty Teddy from the much-loved Me to You E: martin@brandswithinfluence. combines a technical accuracy with a playful brand. New to BLE this year, Carte Blanche com agenda. Greetings is launching its most recent brand, Brands with Influence helps its clients My Dinky Bear. unlock potential by developing the right CAA-GBG Global Brand brand strategies, delivering the right GP Management Group Cartotecnica Sinigaglia communication, creating the right products www.caa-gbg.com Stand: G55 and ensuring that they get to market at the Stand: L100 right time for the right price. Beth Butler Celebrities Entertainment T: +44 208 222 6100 Stand: E2 GPBravado E: [email protected] www.bravado.com CAA-GBG is one of the world’s most GP Centa IP Stand: D80 successful brand management companies, Stand: B92 Alex Mitchell, licensing and representing a roster of A-list celebrity, partnerships manager lifestyle and corporate brands. With Chelsea FC E: alexander.mitchell 25 offices globally and generating over Stand: L20 @bravado.com $12.4 billion in retail sales, CAA-GBG are Bravado is the leading global provider of thought leaders in the industry and use Chupa Chups, S.A consumer, lifestyle and branding services its experience to deliver award-winning Unipersonal to recording artists and entertainment strategic brand solutions. www.pvmlicensing.com

26 www.licensemag.com September 2017 BLE Exhibitor Preview Brought to you by

Stand: M10 Country Colour entetainment Russian independent Christine Cool, licensing area www.countrycolour.com broadcasting companies. CTC Media manager Stand: J17 manages four national television channels T: +34 937739200 Samantha Firmin-Killick in Russia (CTC, Domashny, Che and CTC E: [email protected] T: 01291 620808 Love) and Channel 31 in Kazakhstan. If you are looking out for sweet and fresh E: [email protected] Currently developing its own Animation IP licensing opportunity, check out Perfetti Country Colour is committed to producing for preschoolers, “Kid-E-Cats,” on TV, and van Melle’s brands: Mentos, Chupa Chups, beautifully illustrated imagery and bringing licensing and merchadising Russian and Airheads, Frisk, Brooklyn and Smint. They its designs to life on a variety of products international markets. offer amazing art great to take to food and ranging from greeting cards, notelets, gift beverage of lifestyle categories. wrap, cushions, placemats, coasters, tea GP Curtis Licensing towels and mugs. Its designs are produced Stand: F10 City Football Marketing in traditional styles using either line and Stand: K18 watercolor or oil pastel. Cyber Group Studios www.cybergroupstudios.com Claire Louise GP CPLG Stand: B118 www.clairelouise.eu www.cplg.com Alexandra Algard, international Stand: J12 Stand: C30 licensing and marketing director Claire Louise Hill Steve Manners, executive vice T: +33 0155 563 244 T: 07715 373344 president E: licensing@cybergroupstudios. E: [email protected] T: +44 (0) 20 8563 6165 com Claire Louise is an artist and designer based E: [email protected] Cyber Group Studios is a multi-award- in Durham, in the North East of England. CPLG, one of the world’s leading licensing winning independent French producer and Working with mixed mediums of water agencies, represent some of the biggest distributor that specializes in top-quality kids’ colors, fabrics and machine embroidery, properties across brands, entertainment programming with strong international appeal. Claire’s designs have merged with the world and sports. Owned by DHX Media, CPLG of greetings cards, homeware and personal has more than 40-years experience in DeLiSo–Sophie la girafe licensing, operating across 27 countries with beauty care. Claire has licensed her art onto GP www.sophielagirafe.fr ceramics, wall art and gifts. a strategic alliance with Tycoon Group, one of the largest licensing networks in Latin Stand: B68 Coolabi Group America. Maude-Sophie Guerret, licensing www.coolabi.com coordinator Stand: E60 Crazy Bell Agency T: +33 658002351 Michael Dee Stand: A45 E: [email protected] Founded in 2011, following consumer T: +44 (0) 20 7004 0996 Creative Licesning demand for Sophie la girafe licensed E: [email protected] products, DeLiSo (Development Licensing Coolabi Group is a leading, independent, GP Corporation Sophie la girafe), is in charge of the international media group and rights owner www.creativelicensingcorporation. worldwide licensing rights for one of the specializing in the creation, development com most famous baby toys in the world. To stay and brand management of children’s and Stand: F72 close to Sophie’s history, the DeLiSo office family intellectual property rights. Stephanie Kupperman is located directly in Vulli’s French factory. All of its intellectual property rights are T: +1 (310) 479-6777 developed and managed to engage and E: stephanie@ sustain their appeal to consumers across all creativelicensingcorporation.com GP Dependable Solutions media in every major market. Creative Licensing is a full-service www.dependablerights.com independent merchandise licensing Stand: P12 Copyrights agency that specializes in long-term brand Samantha Gunther, director, GP www.copyrights.co.uk development. Founded in 1982, Creative marketing and events Stand: D80 Licensing represents a large catalogue T: +1 (424) 276-4584 Rebecca Langston of iconic genre films for worldwide E: [email protected] E: [email protected] partnerships. Dependable Solutions provides contract Copyrights is an international licensing management, royalty processing, product agency committed to the long-term CTC Media approval, contract workflow and robust development of its properties. They offer http://ctcmedia.ru reporting tools to licensors, agents and strategic worldwide brand development, Stand: B54 licensees worldwide. Dependable Solutions licensing and retail expertise. Ksenia Gordienko, head of licensing has offices in the U.K. and the U.S. Its Current representation includes Paddington and merchandising web-based systems consolidate all your Bear, Father Christmas, The Country Diary T: +74 957856347 brand information, associated financials and of an Edwardian Lady, Greenwich Polo Club, E: [email protected] creative approval transactions into an easy Fungus the Bogeyman and Shinzi Katoh. CTC Media is one of the leading to use secure system.

September 2017 www.licensemag.com 27 BLE Exhibitor Preview

GP DHX Brands and media company based in Madrid, Spain, premium properties in Iberia and worldwide. www.dhxmedia.com/brands with branches and subsidiaries in Barelona, With its young and dynamic team, it has a Stand: C30 Rome, Amsterdam and Tokyo. Since proven success record with premium art and Tom Roe 1991, Dorna Sports has held the exclusive design properties such as Catalina Estrada T: +44 (0) 20 8563 6400 comercial and TV rights for the FIM Road and Santoro’s Gorjuss, classic characters like E: [email protected] Racing World Championship Grand Prix Dr. Slump-Arale or renowned sport brands DHX Brands specializes in creating, (MotoGP). like Dakar, among others. building and maintaining high-profile entertainment brands within the children’s Dracco Company GP Edutainment Licensing and young adult markets. With expertise in www.dracco.com/home www.edutainmentlicensing.com brand development, licensing, marketing Stand: F38 Stand: G25 and creative, DHX builds and manages Peggy Tong Denise Dane, owner brands that captivate and inspire through T: +1 (852) 2157 5988 T: 07976 242949 engaging content, first-class distribution, E: [email protected] E: denise@edutainmentlicensing. quality consumer products, immersive live Dracco Company’s global corporation is com experiences and digital media. headquartered in Hong Kong. The company Edutainment Licensing is an independent has a significant commitment to brand licensing agency with a tailor-made DIC 2 platforms including product, lifestyle, digital, approach to the licensing business www.dic2.com media, stationery and confectionery brand and specializing in brands that are both Stand: P14 development and product manufacturing. educational and entertaining, especially Douglas Mari, managing director It is the owner of the No. 1 girls’ license those intended for children in their early T: +39 348 3106335 in Germany, Filly. Dracco Company is years. E: [email protected] dedicated to product development, internal DIC 2 is one of the oldest independent design, manufacturing and emerging trends El Ocho Licencias y licensing agencies in Italy. In its 44 years of and has extensive, worldwide distribution. Promociones business, it has represented many of the Dracco is an established licensee and Stand: B30 entertainment companies in the licensing licensor with more than 20 years in the industry, as well as several worldwide business. GP Emoji Company brands and artists. DIC2 represents brands www.emoji.com and properties around the world, thanks to a DRI Licensing Stand: E70 network of companies working with it. www.drilicensing.com Jose Santiago, licensing manager, Stand: F30 EU and ROE Dicentium Films/Meteoric Alicia Davenport T: +49 (0) 2132 671 9983 Entertainment T: +44 (0) 203 757 2171 E: [email protected] www.dicentiumfilms.com E: [email protected] Emoji Company is the owner of the Stand: A90 DRi Licensing is an independent licensing official emoji® trademark. It offers a Judd Tilyard, chief executive officer, and marketing company specializing in the growing library of high resolution icons Dicentenium Films management of long-term quality brands. for commercial use, and is your official T: +61 481 176 473 It is a full-service agency representing partner when it comes down to creating E: [email protected] a portfolio of prestigious brands in the adorable, fast-moving consumer products Dicentium Films is an Australia-based film children’s publishing and design sectors under the official emoji branding. Emoji company that works in a variety of genres including Miffy, Roald Dahl, Boofle, The Company offers an unbeatable and unique and creates original and licensed content. Happy News and Groovy Chick. licensing package that includes the emoji They are currently working with Meteoric trademark, the emoji logo and more than Entertainment on several projects including Ducati Motor Holding 6,000 different icons for cross category a live-action film starring Doctor Who’s most Stand: N17 merchandising business. famous robotic companion, K9. Dutexdor GP Endemol Shine Group U.K. Discovery Consumer Stand: L22 Stand: B95 GP Products Stand: C82 Dynit GP Entertainment One Stand: G75 www.entertainmentone.co.uk GP Dorna Sports Stand: C50 www.dorna.com Edebe Licensing Emma Baines Stand: P21 www.edebelicensing.com T: +44 (0) 203 714 7984 Phaedra Haramis, licensing director Stand: B30 E: [email protected] T: +34 639702658 David Recasens, licensing director Building long-term, sustainable licensing E: [email protected] T: +34 93 206 31 54 programs on a global basis, eOne Licensing Dorna Sports was founded in 1988 as a E: [email protected] manages the creation and development international sports management, marketing Edebe Licensing is a licensing agency for of consumer products and associated

28 www.licensemag.com September 2017 BLE Exhibitor Preview Brought to you by

marketing and promotional campaigns for targeting children and adults alike, FTD’s than 50 countries. It also licenses its IPs to some of the most high-profile film, TV and licensing department offers tailor-made more than 70 licensees worldwide, making lifestyle properties. strategies for each brand. Being part video games, comics, apparel and other of the TV group France Télévisions, merchandise. ETS Studios FTD works closely with the channels Stand: E75 and offers synergies with various Gateley departments. Stand: A120 Euro Lizenzen www.lizenzbranche.de FremantleMedia GP GC Properties Stand: G40 GP www.fremantlemedia.com Stand: E105 Guenter Vetter, managing director Stand: E55 Andres Verdier T: +49 89266066 Katie Murray T: +54 91141917093 E: [email protected] T: +44 2076916000 E: [email protected] Euro Lizenzen is a leading, independent E: [email protected] GICI is a global company fully dedicated to Munich, Germany-based international FremantleMedia builds global franchises create, innovate, develop and manufacture licensing and merchandising agency, for its portfolio of popular TV brands across all kinds of 2D (flat) and of 3D premiums, offering licensors the expertise of marketing multiple genres. Top properties include “All gadgets, novelties and toys to support the and promoting their properties through a Star Family Fortunes,” the new scripted promotional campaigns of a wide range of network of established business in Europe. series “American Gods” and evergreen industries including food and drink, sweets The company has been successfully doing classic “Baywatch.” Kids’ properties include and snacks, loyalty programs for mass business for more than 40 years. A key the brand new STEAM pre-school series market retailers, publishers of magazines, property is Le Petit Prince. “Bitz and Bob,” global favorites such as health and beauty and more. “Danger Mouse” and “Kate & Mim-Mim” GP Fantawild Animation and the new Netflix/Penguin series “The Giochi Preziosi Group www.hqftdm.com/en Who Was? Show.” www.giochipreziosi.it Stand: B115 Stand: A25 Eva Lan, project manager Gallimard Jeunesse Gianluca Petruzzelli T: +86 755 8610 9920 www.galimard-jeunesse.fr T: +39 02 9647 5369 E: [email protected] Stand: M20 E: [email protected] Fantawild Animation, a subsidiary of Claire Jeannin Giochi Preziosi is a European toy group. Its Fantawild Holdings, is a leading animation T: +33 149544214 activities cover a wide range of toy products company in China. It has been named a E: [email protected] but also include back-to-school, clothing and National Key Animation Enterprise and one Founded in 1972, Gallimard Jeunesse other consumer products aimed at the youth of China’s top 10 animation companies. Its is one of the leading French publishers market. Giochi Preziosi is based in Italy brand, Boonie Bears, is regarded as the No. for children books. With more than 250 with subsidiaries in the U.K., France, Spain, 1 Chinese-animated media franchise. million books sold, Gallimard Jeunesse Greece, Germany and Turkey. develops worldwide merchandising for its Fashion UK characters, brands, Intellectual properties Global Icons Europe Stand: B20 and authors such as PJ Masks, Penelope, GP www.globalicons.com Trotro, Sound and Picture Dictionaries, Stand: N100 FIFA First Discoveries, Prince de Motordu, Ashley Atkins, licensing coordinator www.fifa.org Emile, Eliott and more. T: +44 (0) 20 7730 9606 Stand: M25 E: [email protected] Dominque Boyer GP Games Workshop Group Global Icons has more than 50 licensing T: +41 (0) 43-222 7953 www.games-workshop.com experts in offices around the world E: [email protected] Stand: B32 including Los Angeles, Detroit, London Emma Goodwin, operations and Hong Kong. For more than 15 years, Fluid World controller Global Icons has been successfully Stand: A35 T: 0115 9004000 expanding awareness and increasing E: [email protected] loyalty for some of the world’s top brands. France TV Distribution Games Workshop Group is based in Its team of brand stewards will ensure www.francetvdistribution.com Nottingham, U.K. A top 400 public a program is on target with the strategy Stand: G27 company with a FY16/17 turnover of and expected growth–Global Icons Sophia Cherkaoui, market and travel £158 million, Games Workshop designs, can elevate your brand. The company’s coordinator manufactures, retail, and distributes its capabilities include brand equity T: 0156226824 range of Warhammer and Warhammer assessment, strategy development, E: [email protected] 40,000 games, miniature soldiers, novels licensee acquisition, contract negotiation France TV Distribution is one of France’s and model kits through more than 460 of its and administration, financial collections leading entertainment licensing agencies. own hobby centers, on the Internet and in and reporting, product development and Managing more than 15 properties and 4,000 independent retail channels in more retail development.

September 2017 www.licensemag.com 29 BLE Exhibitor Preview

Global Merchandising officer Kensington Palace, Kew Palace and Services T: +34 945 20 37 74 Hillsborough Castle. Historic Royal Palaces www.globalmerchservices.com E: [email protected] Enterprises help explore the story of how Stand: G74 Ask us about the company’s new Promofilm monarchs and people have shaped society Jens Drinkwater service. Guardian Products and Promotions in some of the greatest palaces ever built. T: +44 207 384 6467 is a producer of promotional items (stickers, E: [email protected] tattoos, trading cards, scratch cards, History & Heraldry Global Merchandising Services, a leading collectibles...), with the most modern www.historyheraldry.com music, celebrity and brand merchandise and innovative production techniques. It Stand: J9 company, will be showcasing several new can offer the presentation that you need, Allison Myers properties at this year’s Brand Licensing including flat sachets, blister, inserted in T: 01709 731920 Europe, including social media superstar your product, etc. E: allison.myers@historyheraldry. and best-selling author Joe Wicks the com Body Coach and global super star Mariah Hampshire Cultural Trust History & Heraldry are a global gift company Carey. Other brands include Iron Maiden, www.hampshireculturaltrust.org.uk with a small licensing division. Its brands Motorhead and Elton John. Stand: J3 include Pain in the Sass, Born to Shop, Fizzy Gwyneth Campling, commercial Moon, Verity Rose and the John Hinde Global Merchandising product manager photography archive. The company offers Stand: N26 T: 01962678169 great brands, fantastic licensee support and E: gwyneth.campling@ much much more. Globetrade/Beetosee hampshireculturaltrust.org.uk www.globetrade.eu Hampshire Cultural Trust runs 23 arts HoriPro Stand: G15 centers and museums, showcasing the www.horipro.com Deleu Tine, chief financial officer county’s creative vibrancy. In collaboration Stand: F22 T: +32 56 257884 with the National Motor Museum and Yuichi Kawakami E: [email protected] Jane Austen’s House Museum, Creative T: +81 3 3490 4587 Let’s create! Are you looking to promote Commercial Collections has commissioned E: [email protected] your brand better and faster? Do you want a series of exciting designs inspired by Promoting culture to inspire people since to increase the visibility of your products? objects, buildings and their history, ideal for 1960, HoriPro’s expanded itself into many Thinking about boosting your sales through fashion, home and other industries. business fields from being a management a licensed or non-licensed promotion? With company for singers and musicians to Globetrade’s/Beetosee’s expertise with Hasbro Brand Licensing and discovering and cultivating a diverse premium based marketing programs, it can GP Publishing range of talent and promoting events. It help you achieve those goals. www.hasbro.com continues to contribute to the society by Stand: D40 bringing dreams and inspiration to our GPGlory Innovations Katherine Buckland lives. Stand: A70 T: +44 (0) 208 7446858 E: [email protected] Howard Robinson & Golden Goose Hasbro is committed to its beloved brands, Associates Stand: P22 including Transformers, My Little Pony, www.howardrobinson.info Monopoly, Littlest Pet Shop, Nerf, Play-Doh Stand: J10 Grani & Partners and Hanazuki. At BLE 2017, Hasbro will Howard Robinson www.graniepartners.com continue to bring their stories to life through T: +44 (0) 1429 824021 Stand: A25 entertainment, brand experiences and a E: [email protected] Grani & Partners deals with the design, broad product offering across key categories Howard Robinson’s bright and colorful development and manufacture of licensed like publishing, fashion, toys and games. images of the natural world are licensed collectible products (3D figurines, plush,die- worldwide across many diverse product cast and more). It works with leading loyalty GP HCA Creation categories. Described as the artistic master promotion agencies, food and beverage Stand: B86 of adorable animals, both wild and tame, multinational companies and with Italian and that brim with personality–the kind that foreign publishers. Grani is the preferred Historic Royal Palaces makes a person smile. His award-winning premium supplier of IMPS and a long-term Enterprises selfies concept will be featured. licensee of Disney, Viacom, Ferrari and www.hrp.org.uk Lamborghini. Stand: L30 IBML Jenny Smyth, licensing manager www.ibml.co.uk Guardian Products and T: +44 (0) 2031666844 Stand: P100 Promotions E: [email protected] Zoe Maddison, www.alsografgroup.com Historic Royal Palaces is the independent licensing manager Stand: B30 charity that cares for the Tower of London, T: 0344 245 9200 Guillermo Guinea, chief executive Hampton Court Palace, Banqueting House, E: [email protected]

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IBML is the owner of a diverse and ever- Go and Robozuna, and the new remake of E: [email protected] increasing portfolio of leading sports, family favourite Watership Down. In addition, Kazachok is a Paris-based agency that fashion and outdoor brands. With regional ITVS GE acts as a full-service agency for specializes in providing data, advice offices in London, New York, Hong Kong third-party brands including Oddbods and (consulting) and organizing events for the and Shenzhen, IBML services more than Village People. ITVS GE has the expertise licensing market since 2001. 300 licensing partners on a global basis. to build an evergreen global franchise as one of few licensors that can offer a strong Keen Advisory IHL | InHollywoodland broadcast platform in addition to content Stand: F74 www.inhollywoodland.com production, consumer product management, Stand: F76 brand support and distribution. King Features Caroline Barris, managing partner GP www.kingfeatures.com T: +1 (323) 823-5942 GP Jazwares Stand: E65 E: [email protected] Stand: D110 Cathleen Titus, IHL | InHollywoodland was formed in 2014 T: +1 (212) 969-7537 by Xavier Clemente and Caroline Barris, JCB Consumer Products E: [email protected] the daughter of legendary photojournalist Stand: F50 King Features Syndicate, a member of George Barris, to catalog and promote Hearst Entertainment and Syndication George Barris’ body of work all over the GP JELC Group, is one of the world’s premier world. Today, IHL continues to represent the www.jelc.co.uk distributors of comics, columns, puzzles and estate and legacy of yesteryear’s legendary Stand: Q25 games to print and digital outlets worldwide. and most influential photos of Marilyn Jane Evans, managing director One of the largest and most experienced Monroe. T: +44 (0) 7802 218 798 organizations in merchandise licensing and E: [email protected] entertainment, King Features represents GPIMG JELC is an agency specializing in brand classic properties such as Popeye, Olive Stand: N20 licensing with a wealth of experience Oyl, Betty Boop, Hagar the Horrible, Flash spanning 30 years in the licensing Gordon, The Phantom, Mandrake the Imperial War Museums industry. Representing the National Magician and Prince Valiant. (IWM) Gallery, Silentnight, Crimestoppers, www.iwm.org.uk Help for Heroes and more, JELC was GP King/Activision/Blizzard Stand: R38 established by Jane Evans, former founder www.activisionblizzard.com Hannah Edwards and managing director of The Beanstalk Stand: E40 T: +44 (0) 20 7416 5314 Group–Europe, one of world’s largest Joanne Lewis E: [email protected] licensing agencies and has extensive T: +44 (0) 7539389412 Imperial War Museums is a family of five experience in developing and managing E: [email protected] museums: IWM London, IWM North, IWM licensing programs for major brands such Activision Blizzard changed the way Duxford, Churchill War Rooms and HMS as The Coca-Cola Company, Harley- people play games, building one of the Belfast. IWM explores the causes of war Davidson, The Andy Warhol Foundation, largest portfolios of recognized brands and its impact on people’s lives. Through Hallmark and Jack Daniels. and becoming one of the most valuable the powerful stories and experiences, IWM JELC also owns Berussia, which operates in interactive entertainment companies challenges people to look at conflict from Russia and CIS and represents such diverse globally. The company is a leading different perspectives. brands as Hallmark and Dakar Rally. worldwide developer, publisher and distributor of interactive entertainment and GPIMPS Juventus Football Club leisure products for consoles, handheld Stand: B50 www.juventus.com platforms and PC. Stand: L9 GPIntelligent Brand Extension Roberta Massaccesi Kitkase Stand: P61 E: [email protected] www.kitkase.com Italy’s greatest football team in 120 years, Stand: M35 ITV Studios Global Juventus is the first club in football history Matthew Hogarth, director GPEntertainment to win all trophies. The club’s underlying T: 01619670752 www.itvstudios.com/merchandise purpose is to provide supporters with the E: [email protected] Stand: C20 highest level of enjoyment possible by Kitkase design, manufacture and supply a Anna Hutchinson continuing a winning tradition that has been range of personalized, high-quality travel T: +44 (0) 207 157 3000 established during a glorious history. cases and accessories. Kitkase work in E: [email protected] partnership with leading brands from the ITV Studios Global Entertainment owns Kazachok worlds of sport and business to positively the Supermarionation portfolio from Gerry www.kazachok.com promote their identity. Anderson, including Thunderbirds, Captain Stand: F110 Scarlet and Stingray, as well as the children’s Virginie Lopez GP KOCCA action adventure properties Thunderbirds Are T: +33 6 99606903 Stand: E25

September 2017 www.licensemag.com 31 BLE Exhibitor Preview

Kookhak Saemi Stand: R16 E: [email protected] www.kookhak.co.kr Matthias Moulin Established in 1982, Licensing Management Stand: F115 T: +33 141 331 476 International works in partnership with brand Jinyi Jung E: [email protected] owners to develop and implement their T: +82 (0) 2 442 4623 ASO is a company that owns, designs and licensing programs. Understanding a brand’s E: [email protected] organizes top international sporting events strategic objectives, plus its business and Kookhak Saemi is a 40-year-old publishing that remain true to the values of sport. Its social values is key to our work. Affiliate company focused on academic research. internal expertise covers the entire range of company Bradford License Europe handles The company is creating a new business activities required to organize and market the European licensing for HBO’s acclaimed field, VR e-book and character licensing. sporting competitions and guarantee their series Game of Thrones. VR e-books is content that can experience coverage. PSG is a French professional Korean traditional culture and cultural sites football club. Licensing.Biz directly through VR and PVR (panorama Stand: A100 virtual reality) systems. LEMA Publishing Stand: G57 The Licensing Source Book Kukuxumusu (Universal Europe Paloseco) Lemon Ribbon Stand: G70 www.kukuxumusu.com www.lemonribbon.com Stand: B30 Stand: H4 GP LIMA Reyes Massa, international licensing Edward Weale, business director Stand: R135 manager T: +44 (0) 20 8546 6607 The International Licensing Industry T: +34 663885300 E: [email protected] Merchandisers’ Association is the leading E: [email protected] Lemon Ribbon is an inspirational youth trade organization for the global licensing Kukuxumusu is a boutique lifestyle brand brand sparkling with energy and orginality. industry. LIMA’s mission is to foster the with more than 28 years of history in the Lemon Ribbon offers contemporary growth and expansion of licensing around consumer products market, with 35-plus graphics, cute characters and design the world, raise the level of professionalism current licensees and merchandise sold focused print concepts that are ideal for for licensing practitioners and create greater in 98 countries. Kukuxumusu’s target use within home, fashion, toys, publishing, awareness of the benefits of licensing to demographic is youth, 16 and older, with a gift and stationery. Little packages of the business community at large. Founded focus on young adults. Kukuxumusu uses imagination that children, parents and in 1985, LIMA maintains offices in the U.S. intelligent humor to tell stories through retailers love. (headquarters), Australia, Brazil (ABRAL), more than 15,000 designs. The company China, Germany, Japan, Mexico and the is looking for extended licensing programs Leoni U.K., with representatives in Canada, internationally. Stand: E80 France, India, Italy, Korea, Russia and the Middle East. Last Lemon Level-5 Abby GP Lionsgate Entertainment www.lastlemon.com Stand: D127 GP Stand: F80 www.lionsgate.com Ralph Lazar Licensing Link Europe Stand: F55 T: +1 (415) 226-8989 www.licensinglink.net Sheila Clarke, senior vice president, E: [email protected] Stand: B36 consumer products Last Lemon is the creative studio of Lisa Ian Wickham, director T: +1 (310) 255-3955 Swerling and Ralph Lazar. T: 07540 122 077 E: [email protected] E: [email protected] The first major new studio in decades, LCT Creative Licensing Link is a strategic brand Lionsgate is a global content platform http://lctcreative.com extension and licensing agency, seamlessly whose films, television series, digital Stand: H3 connecting brands with current and new products and linear and over-the-top Michael Tabner customers, to deliver depth and longevity. platforms reach next generation audiences T : 07515385995 Licensing Link Europe aims to deliver on around the world. In addition to its filmed E : [email protected] promises and show the respect deserved entertainment leadership, Lionsgate content LCT Creative specializes in creating pop to its teams, clients, licensees, retail and drives a growing presence in interactive culture-based, humorous and witty designs. promotional customers and to its strategic and location-based entertainment, gaming, Its unique and original creations cover topics partners. virtual reality and other new entertainment from viral internet memes to quirky and technologies. playful puns, and can be seen on products Licensing Management ranging from apparel to greetings cards. GP International Lisle Licensing www.lmiuk.com www.lislelicensing.com Le Tour de France, Dakar Stand: F85 Stand: C45 and Paris Saint-Germain Nicola Danson, general manager Gayle Goldsmith and Francesca www.aso.fr T: +44 (0) 1425 403 430 Lisle, director

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T: +44 (0) 1937 586 237 Tse Jana E: [email protected] E: [email protected] T: +852 3564-8633 Markosia Enterprises is a publisher Based in the U.K., Lisle Licensing E: [email protected] specializing in comic books, graphic represents digital, toy, character LuvLuvPig is a contemporary brand concept novels, illustrated novels and more. Its aim entertainment, sports and lifestyle brands. whose mission is to communicate and share is to work in all type of media, including With more than 50 years of experience, its concept of luv, compassion, inspiration movies, animation, merchandising, extensive contacts and market knowledge, and the exploration of humanity using creative consultation and as a design Lisle Licensing offers its licence partners multiple media platforms including artistic studio to provide the services required in a unique and experienced service with an paintings, novels and more to spread its any form of publishing, design, animation internal capacity that manages all strategy message across the globe and flourish and more. development, product approvals, royalty without boundaries. reporting and contracts. GP Masha and the Bear m4e Stand: C70 GP Live Nation Merchandise www.m4e.de Stand: B52 Stand: B15 Master Italia Peter Kleinschmidt, international Stand: N30 GP LoCoco Licensing licensing www.LococoLicensing.com T: +49 8102 99453 55 Mattel Brands Consumer Stand: E3 E: [email protected] GP Products Julie Lococo Studio 100 and m4e are international www.mattel.com T: +1 (770) 481-0720 enterprises in the brand management Stand: E10 E: [email protected] and media industry. The core business of www.mattel.com Founded in 1994, LoCoco Licensing is a both companies lies in the production and T: 01628 500000 leading licensing and design agency in the distribution of high-class kids and family E: enquiries.maidenhead@mattel. art and design category. It’s Keith Kimberlin entertainment programs. In February, the com brand and PD Moreno brand licensed Studio 100 Group acquired the majority Mattel is a creations company that inspires products can be found in more than 75 interest in m4e. the wonder of childhood. Its mission is to countries on hundreds of products and be the recognized leader in play, learning representing nearly $600 million in retail Magic Light Pictures and development worldwide. Mattel’s sales. LoCoco Licensing’s focus is creating Stand: C90 portfolio of global consumer brands artwork that is above the competition, includes Barbie, Fisher-Price, Hot Wheels whether it’s targeted to the masses or a Mandarin Licensing and Thomas & Friends, among many niche consumer. LoCoco believes in building Stand: M15 others. Mattel also creates a wealth of strategic partnerships with its artists and products made in collaboration with leading clients. Manu entertainment and technology companies. GP www.lilledy.com Driven by great content, toys and games, Longboard Stand: J2 these much loved brands are being brought Stand: N32 Antonija Majstorovic to life across multiple consumer product T: +385 1 3751252 categories. Ludorum E: [email protected] Stand: F67 Lil’ Ledy is a character-based lifestyle GP Maui and Sons brand encouraging women to be whatever Stand: Q14 Luk Internacional and they want to be, do whatever they want to Genius Brands International do, make their own decisions and follow May the Thoughts Be with www.luk.es; www.gnusbrands.com their own dreams and rules. You don’t need You Stand: A65 to live up to anybody else’s expectations www.maythethoughtsbewithyou. Anais Simon but your own. Lil’ Ledy isn’t one defined com T: +34 932723059; +1 (310) 273-4222 character, she’s a lifestyle icon and a Stand: J14 E: [email protected] trusted friend making you feel great about Charlotte Reed Luk Internacional and Genius Brands yourself. Defy laws of society and go your T: 07837902591 International present SpacePop, an own way. It’s all about taking on the right E: hello@ animation brand that has the potential to attitude, accepting yourself with all your maythethoughtsbewithyou.com captivate girls where the music and songs strengths and little flaws–not perfect, just May the Thoughts Be with You creates have a key roll. The new SpacePop license special. positive thoughts and illustrates them with lands in Europe after great succes in the funny cartoon characters. It has turned a online sphere in the U.S. Markosia Enterprises collection of its thoughts and illustrations www.markosia.com into a book, May the Thoughts Be with You. Luv Galaxy Company Stand: H7 www.luvluvpig.com Harry Markos, publisher Maya Studio Stand: A55 T: 07957 141 360 Stand: B30

September 2017 www.licensemag.com 33 BLE Exhibitor Preview

Mediatoon Licensing Monika Suska is a professional illustrator with Sarah Sakr Stand: E4 years of experience in children’s publishing. T: +33 (0) 1 42 71 08 28 Her collections of prints and patterns are full E: [email protected] Melnitsa Animation Studio of cute but sassy characters, loved by kids Nelvana develops, produces and distributes Stand: B54 and adults alike. Monika Suska Illustrations is animated content. Nelvana’s library has well open for new licensing partnership as well as over 4,000 half-hour animated episodes Metrostar bespoke projects. including classic properties such as Babar www.metrostarmedia.co.uk and Franklin, broadcast in more than 190 Stand: Q10 Moomin countries. Nelvana Enterprises, the global Claire Potter Stand: C60 licensing and merchandising arm of Nelvana, T: +44 (0) 20 3784 2796 manages the organization’s portfolio of in- E: [email protected] GP MyMediabox house and third party brands. Metrostar is a licensing agency handling a www.mymediabox.com small but focused collection of properties Stand: B66 Nickelodeon & Viacom from publishing and entertainment. Clients Nicole Ducleroir GP Consumer Products include Elmer the Patchwork Elephant, T: +44 1268 220844 www.nick.com Krispy Kreme and the illustrator Alice E: [email protected] Stand: D10 Tait. Metrostar is also a literary agency MyMediaBox, a leader in providing online Mathilde Luce representing Chinelo Bally and Chetna solutions for contract/royalty management, E: [email protected] Makan amongst others. product approvals and digital asset Nickelodeon & Viacom Consumer management, is used daily by more than Products oversees all merchandising MGL Licensing 120 licensors and 54,000-plus licensee end- and retail operations for Viacom Inc., www.mglart.com users in more than 125 countries. one of the world’s leading multimedia Stand: J1 entertainment companies and home to Sophie Buss Natural History Museum such powerhouse brands as Nickelodeon, T: +44 (0) 2083928004 www.nhm.org MTV, Paramount Pictures and Comedy E: [email protected] Stand: L35 Central. With a diverse portfolio spanning As one of the world’s leading licensing Maxine Lister animation, preschool, student and youth- agencies, MGL represents imagery for an T: +44 (0) 20 7942 5652 oriented licenses, NVCP is committed to array of merchandise including greeting E: [email protected] providing key partner development and cards, calendars, stationery, jigsaws, apparel The Natural History Museum is home to innovative marketing solutions, ensuring and homewares. It has a portfolio of over more than 80 million specimens. Over 300 the highest quality product offering across 30,000 images, ranging from wildlife, scientists work at the museum, unraveling some of the world’s most powerful TV landscapes, patterns and vintage. MGL the mysteries of life and tackling global and entertainment properties, including also offer a customized service to create issues. With the largest collection of natural PAW Patrol, Shimmer & Shine, Blaze bespoke designs. history images in the world, licensees and the Monster Machines, SpongeBob are able to develop inspired products for SquarePants, Teenage Mutant Ninja Turtles, Milan Entertainment children and adults. MTV and more. Stand: Q12 NBA Properties GP Nintendo of America Monday2Friday www.nba.com www.nintendo.com www.monday2friday.net Stand: M17 Stand: G78 Stand: M30 Matt Kramer, global merchandising Karyn Culbert Blanca Diaz-Aguado group T: +1 (425) 861-2011 T: +34 617 01 70 51 T: 07867 300 864 E: [email protected] E: [email protected] E: [email protected] Nintendo’s merchandise program is guided Monday2Friday is a licensing boutique [email protected] by a deep respect for the enduring legacy agency specialized in art, design, lifestyle The National Basketball Association is the that has been cultivated over the decades and social brands with offices in Barcelona, major men’s professional basketball league and the fans who have made it possible. Madrid and London. in North America, and is widely considered Nintendo believes that consumers who to be the premier men’s professional have invited Nintendo into their daily lives by Mondo TV basketball league in the world, with a rapidly purchasing products deserve no less than GP Stand: D70 increasing global fanbase. the company’s very best. Monika Suska Illustrations GP NECA Nudinits www.monikasuska.com Stand: B22 www.nudinits.com Stand: J5 Stand: H9 Monika Suska Nelvana International Sarah Simi T: +48 575 239 428 GP www.nelvana.com T: 07790 004434 E: [email protected] Stand: B56 E: [email protected]

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Nudinits is a multi-award-winning stop- Stand: Q15 E: [email protected] motion animation that’s hand-knitted, bare Richard Pink The iconic Rachael Hale imagery has had bottomed and stuffed with innuendo. The T: 7976613646 tongues and tails wagging for more than press says that “this knitted nudist village E: [email protected] 21 years. With enchanting images and is the funniest, most British thing ever.” Pink Key Consulting is the European merchandising opportunities that continue Nudinits says it’s a knitted carry on. Nudinits licensing agent for Kellogg’s Vintage, to grow in both range and popularity, it is made by award-winning production Pringles, SLUSH PUPPie, Pan Am and remains dedicated to inspire and delight its company Woolly Vision. the global licensing agent for Jane Asher. partners around the globe. Rachael Hale–the Pink Key will be at Brand Licensing Europe world’s most lovable animals. Nuttery Entertainment looking for licensees in all categories and in Stand: A95 all European territories. GP Rainbow Stand: C10 On Entertainment Planeta Junior www.onkidsandfamily.com/en Stand: B15 Rocket Licensing Stand: B25 Stand: F5 Véronique Philibert-Philbois, The Point. 1888 marketing and licensing director www.thepoint1888.com GP ROI Visual T: +33 1 80 48 04 79 Stand: B80 Stand: C100 E: [email protected] Will Stewart, managing director On Entertainment is a leading global E: [email protected] GP Rovio Entertainment entertainment company with a strong The Point.1888 is an award-winning Stand: B10 and diversified presence in television and brand extension consultancy specializing motion picture production for kids and in strategic licensing, sourcing exclusive Rugby World Cup 2019 family, including CGI-animated feature films branded collections for retailers and Stand: N22 (The Little Prince) and television series delivering high profile co-branding (Miraculous Ladybug, Super 4) meant for strategies. The Point. 1888 builds long- Russian Entertainment audiences around the world. term sustainable licensing partnerships, Brands with a motto of trust, attitude, honesty and Stand: C120 GP OpSec Security ambition. Eleven percent of its profits go to Stand: M18 charity. GP Saban Brands Stand: E15 GP Paramount Pictures The Pokemon Company Stand: B72 GP International Sagoo Stand: B35 www.sagoo.fr The Partnership Stand: F58 Stand: N10 Posh Original Art Veronique Pichon http://poshoriginalart.co.uk T: +33 1 40 54 96 42 Pea & Promoplast Stand: J18 E: [email protected] Stand: A50 Steven Woodward, business Sagoo is an independent agency that director represents licensing rights of tremendous Penguin Random House T: 07595246087 brands and properties in France, Europe and www.penguinrandomhouse.co.uk E: [email protected] worldwide. Sagoo showcases a high-profile Stand: F45 Posh Original Art is the representative portfolio of licenses, offering brands strong Sarah Hulands and copyright owner of the War content, visibility and great opportunities T: +44 (0) 20 7139 3448 Poppy Collection by one of the leading of business development. A unique blend E: shulands@penguinrandomhouse. remembrance artists, Jacqueline Hurley. of passion, creativity and expertise for co.uk The War Poppy Collection is a contemporary the benefit of premium Brand’s licensing Stories have always been at the heart of oeuvre of stunning and poignant programs. Penguin Random House, and now it is expressionistic images that has touched the telling these stories in new and exciting hearts and emotions of many across the Sanrio ways. Across licensing, consumer products, world. GP Stand: A20 TV production and live events, it is finding brilliant new ways to expand the worlds of Pro Scarves Santoro Licensing some of the world’s favorite books. Stand: N48 www.santoro-london.com Stand: C2, D5 PGS Entertainment Rachael Hale Jo Campbell, general manager Stand: F66 www.rachaelhale.com T: +44 (0) 20 8781 1104 Stand: B62 E: [email protected] Pink Key Consulting David Todd, The renowned London design house www.pinkkey.co.uk T: +1 (649) 390 6363 Santoro is famed for its Gorjuss

September 2017 www.licensemag.com 35 BLE Exhibitor Preview

phenomenon and distinctive art collections Sandra Nistor, project manager 100 Group acquired the majority interest in including Kori Kumi and new Poppi Loves. T: +44 207 378 8231 m4e. Gorjuss alone has more than 4,000 E: [email protected] premium lifestyle and fashion products Smiley is an unlimited brand that is Studio Pets by Myrna to its name, available from 55 select evergreen and unique in that it’s influenced www.studiopets.com licensees across over 30,000 points of sale musical generations, social movements, Stand: C45 worldwide. popular culture and the pursuits of Myrna Huijing happiness. With more than four decades E: [email protected] Sarah Hurley on, Smiley has become more than an Studio Pets By Myrna is the brain puppy www.sarahhurley.com icon, brand or lifestyle: it’s a spirit and a of fashion photographer Myrna Huijing. Stand: J7 philosophy, reminding people how powerful Myrna’s love for animals and photography is Sarah Hurley a smile can be. T: +44 20 85023568 combined in fun, fashion-forward designer E: [email protected] Sony Interactive products. With hundreds of images to Sarah Hurley is a global creative lifestyle choose from, Studio Pets have inspired GP Entertainment Europe many successful merchandise collections brand. Established in 2010, the brand Stand: D20 comprises of beautiful and useful creative around the world. kits, gifts, stationery, children’s products, Sony Pictures Consumer Studiocanal clothing, homewares, keepsakes and GP Products GP www.studiocanal.com licensed products, all sold worldwide. Stand: E35 Stand: D80 Science Museum Group Spain Licensing E: valerie.rolandez-barrios@ Stand: L15 Pavilion studiocanal.com www.icex.es Studiocanal, a 100 percent affiliate of Canal+ GP SEGA Europe Stand: B30 Group held by Vivendi, is one of Europe’s www.sega.co.uk Silvia Barraclough leaders in production, rights acquisitions, distribution and international sales of feature Stand: C35 T: +34 900 349 000 Jason Goonery films and TV series, operating directly in all E: [email protected] three major European markets, France, the T: +44 (0) 20 8996 4438 At the Spanish Licensing Pavilion, some E: [email protected] U.K. and Germany, as well as in Australia of the most important Spanish licensing and New Zealand. SEGA Europe is one of the leading interactive companies are represented, mainly from entertainment companies in the world, with the animation sector. The following its European HQ based in London and five Teddy’s Inc. companies will be exhibiting within the Stand: J8 world-class development studios spanning Pavilion: Anima Kitchent, Brands & Rights the U.K., France and Canada. Known for 360, Edebe Licensing, El Ocho Licencias Tempting Brands quality and creativity above all else, its y Promociones, Guardian Products and studios include Sports Interactive, Amplitude Netherlands Promotions, Kukuxumusu and Maya Stand: N15 Studios, Creative Assembly, Hardlight and Studio. Relic Entertainment. Teo Jasmin Start Licensing Limited Stand: R10 The Shape Kids Stand: F71 Stand: H8 TF1 Licences Sharpe Company GP Striker Entertainment www.tf1licences.com Stand: C45 Stand: F100 Stand: N24 Charlie Day, president Studio 100 Alexia Chirache E: [email protected] T: +33 1 41 41 45 68 www.studio100media.com The Sharpe Company is a boutique E: [email protected] Stand: B15 licensing agency that specializes in For more than 25 years, TF1 Licences, bringing the best in pop culture intellectual Peter Kleinschmidt, an entity of TF1 Entertainment, has been property to the U.S. and the rest of the international marketing and a leading force in the licensing market. world. It develops licensed properties licensing manager Specializing in brand development and by creating focused lifestyle brands that T: +49 89 960855-0 promotion, it markets powerful brands, resonate through strategic partnerships, E: [email protected] mainly in entertainment, and including well- licensed merchandise and new media Studio 100 and m4e are international known properties such as Barbapapa, The development. enterprises in the brand management Voice, The Smurfs, Ushuaïa, All Blacks and and media industry. The core business of Miraculous. GP Smiley both companies lies in the production and www.smiley.com distribution of high-class kids and family Those Licensing People Stand: C40 entertainment programs. In February, Studio www.thoselicensingpeople.com

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Stand: D115 on a simple philosophy of entertaining this year’s line-up will be two original IPs Russell Dever, director children. that are now back in action, Ben 10 and T: +44 (0) 7963 806 872 The Powerpuff Girls. Cult hit Adventure E: russell@thoselicensingpeople. Traditional Japan Time will also star on the company’s slate com www.hfdesign.co.jp alongside multi award-winning The Amazing Those Licensing People is a global agency Stand: L18 World of Gumball and prime-time rating representing intellectual property across Nobutaka Nagai show We Bare Bears. Cartoon Network will a broad spectrum of rights. Uniquely, TLP T: +81 3 58590887 also be presenting opportunities for its first influences the market through its ownership E: [email protected] Boomerang Original The Happos Family and of the subscription entertainment on Honmoku File focuses its business on critically-acclaimed Adult Swim animated demand platform KidsCast. promoting Japanese traditional crafts, sci-fi comedy Rick and Morty. especially in the textile field. It’s business Tinderbox areas are coordination of brand activities GP Ty www.tboxagency.com and licensing, design planning including Stand: E110 Stand: Q100 textile and art, manufacturing supply Dan Amos, associate vice president, chain management and the wholesaling Ubisoft EMEA brand development of textiles, clothing and personal GP www.ubisoft.com T: +44 (0) 20 8396 0500 accessories. Stand: E50 E: [email protected] Claire Besson, EMEA licensing out Tinderbox, a division of global brand GP TT&F Licensing Company manager licensing agency, Beanstalk, is dedicated to http://outfit7.com/licensing T: +33 148182410 working with digital brands to realize their Stand: C94 E: [email protected] potential in the world of consumer products. Sandra Melihen Ubisoft is a worldwide leading creator, Tinderbox specializes in extending new T: +386 123 505 04 publisher and distributor of interactive media properties, from leading video game E: [email protected] entertainment and services, with a rich franchises, video platforms and creators to TT&F Licensing Company is an exclusive portfolio of world-renowned brands apps and social networks. global licensing partner of Outfit7, one of including Assassin’s Creed, For Honor, Tom the fastest-growing family entertainment Clancy’s Ghost Recon, Tom Clancy’s The Toei Animation Europe companies on the planet, best known for Division, Rabbids, Rayman, Watch Dogs, GP www.toei-animation.com its global phenomenon Talking Tom. Their Just Dance and more. As it moves into its Stand: F35 highly successful portfolio includes free fourth decade, Ubisoft is taking its brands Isabelle Favre, head of marketing mobile apps and games, CGI animated to a new level in the entertainment industry, and new business series and web shorts displayed on YouTube offering tremendous experiences through T: +33 1 75 00 15 52 and TV. movies, TV series, amusement parks and E: [email protected] virtual reality. Many consumer products Founded in 1956 in Tokyo, Toei Animation opportunities are arising from these ranks amongst the world’s most prolific Tulipop www.tulipop.com countless projects led by passionate and animation production studios. Toei talented people. Animation Europe manages the distribution, Stand: E103 marketing and licensing in the EMEA Helga Árnadóttir, chief executive Universal Brand region. Among its most iconic properties officer GP Development are Dragon Ball, One Piece, Sailor Moon, T: 00354 5196999 www.universalpictures.com Digimon, Saint Seiya, Space Pirate Captain E: [email protected] Stand: D60 Harlock and Captain Future. Tulipop is a playful, design-led brand from Megan Johnson Iceland. It offers a dreamy universe that is built around the magical island Tulipop and T: +1 (818) 777-4382 Tokidoki E: [email protected] Stand: B60 its inhabitants. The characters that live on Tulipop are quirky and colourful and appeal Universal Brand Development drives the to all those who are young at heart. properties, franchises, characters and Toncar stories through physical and digital products, Stand: F32 content and consumer experiences. UBD’s Turner Broadcasting businesses include consumer products, Topps Europe GP Systems games and digital platforms and live www.topps.com www.turnercnenterprises.com entertainment based on the portfolio of Stand : F65 Stand: D50 properties created by Universal Pictures, Louise Ramplin Johanne Broadfield Illumination Entertainment, DreamWorks T : +44 (0) 1908 800163 T: +44 (0) 2076931281 Animation, and NBCUniversal cable and E : [email protected] E: [email protected] television. The Topps Company manufactures and Turner’s Cartoon Network heads to BLE markets a wide range of sports and with a growing portfolio and significant V&A Enterprises entertainment collectible products based momentum behind its franchises. Anchoring Stand: K10

September 2017 www.licensemag.com 37 BLE Exhibitor Preview

Vicki Thomas Associates Vooz is a character design and marketing Xilam Stand: J6 company in South Korea. Vooz created www.xilam.com Pucca, which is well-know around the world. Stand: B110 GP Vivendi Vooz has spent 20 years in the character Marie-Laure Marchand, senior vice www.vivendi.com business and marketing. It is working in president, global consumer products Stand: D80 Korea as a master agent. It is a distribution and media distribution, Asia Pacific, Polly Emery network with the marketing ability to help to U.S. and U.K. promote your IP in the Korean market. T: +33 1 71 71 10 00 T: +33 (0) 1 40 18 72 51 E: [email protected] Walker Books E: [email protected] Vivendi is an integrated media, content and Xilam is one of Europe’s leading animation Stand: G20 communications group, operating from talent companies, producing and distributing discovery to content creation, production Warner Bros. Consumer original children’s and family entertainment and distribution. Its business includes GP content in both 2D and CGI formats across Universal Music Group (recorded music Products EMEA TV, film and digital media platforms. and music publishing, including Bravado www.warnerbros.com for merchandising), Canal+ Group (pay TV) Stand: D30 Ypsilon Licensing and its subsidiary Studiocanal (production Nicola Styles www.ypsilonlicensing.com and distribution of movies and TV series, T: +44 (0) 20 79846000 Stand: G65 including licensing for movies and TV series), E: [email protected] Roberto Mitrani, chief executive Havas Group (global communications officer and co-founder group), The Copyrights Group (international GP White Space Entertainment T: +34 933 624 559 licensing and brand development), Gameloft Stand: C140 E: [email protected] (mobile gaming), Dailymotion (video content Ypsilon Licensing manages licensing and aggregation and distribution platform), WithIt World publishing rights of animated brands in Vivendi Village (offers multiple collaboration Stand: B40 Spain, Portugal and Italy in coordination opportunities across its business including, IP, with the right holders developing a live scouting and talent, digital and ticketing). Women In Toys, Licensing comprehensive long term business plan and Entertainment which also includes online promotion, GP VIZ Media Europe www.womenintoys.com magazines and retail events. www.vizeurope.com Stand: B64 Stand: B90 Amy Good Zag Heroes Morgan Villalon, events and T: +1 (888) 859-3343 Stand: B25 marketing coordinator E: [email protected] T: +33 (0) 1 80 96 02 86 WIT is the leading global networking Zodiak Kids E: [email protected] organization for professional women Stand: F40 Headquartered in Paris, VIZ Media Europe working in the toy, licensing and specializes in managing the development, entertainment industries. We provide GP Zolan Licensing Agency marketing and distribution throughout Europe, a collaborative, supportive forum and www.zolanagency.com the Middle East and Africa, of Japanese unparalleled opportunities that foster Stand: G60 animated entertainment and graphic novels relationship building and growth, designed Jennifer Zolan, president (manga). Owned by three of Japan’s largest to help women advance their careers T: +1 (203) 300-3290 creators, publishers and licensors of manga and succeed both professionally and E: [email protected] and animation, Shueisha, Shogakukan and personally. Zolan Licensing Agency is a full-service Shogakukan-Shueisha Productions, VME boutique agency representing award-winning handles the comprehensive distribution, GP WWE art and designer brands, entertainment, licensing and promotion of some of the most www.wwe.com illustrators, jewelry designers and popular Japanese manga and animation Stand: E45 photographers from around the world properties for consumers of all ages. Current Carl Lawrence, U.K. director including the legendary Zolan kids brand, VME animated properties include Blue T: +44 (0) 207 349 1755 which is celebrating 40 years in 2017. Exorcist, Bleach, Death Note, Doraemon, E: [email protected] Corporate co-branding opportunities are My Hero Academia, One Punch Man, Tenkai WWE, a publicly traded company, is available with the Zolan brand. An agency Knights and Yo-Kai Watch. an integrated media organization and of poetry and artistry, its clients are a team recognized leader in global entertainment. complete with imagination and originality GP Vooz WWE is committed to family-friendly with unique and creative ideas inspired by www.vooz.co.kr entertainment on its television their international cultures. An important Stand: E90 programming, pay-per-view, digital mission of the agency is to nurture a positive Yeongjun Park media and publishing platforms. WWE business with a social responsibility that also T: 8225685036 programming reaches more than 650 million supports children’s causes through social E: [email protected] homes worldwide in 35 languages. licensing worldwide.

38 www.licensemag.com September 2017 Buy Once, Buy the Leader

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Positioned at the back of the Grand Hall in the Character & Entertainment THE LICENSING zone, the Licensing Academy is a free seminar program that is designed to offer insights on trends affecting the ACADEMY licensing industry across Europe. TUESDAY, OCTOBER 10 toys, The NPD Group THURSDAY, OCTOBER 12 Introduction to Licensing Forty-eight percent of European toy consumers bought at Licensing in Europe: The Background, 10–10:30 a.m. least one licensed toy last year. This seminar will explore: the Present and the Potential Future, • How big is the market? Speaker: Kelvyn Gardner, managing director, LIMA U.K. Including the Potential Implications of • Is it growing? Brexit The U.K. Video Games Industry: What • Where are the growth opportunities? 10–10:30 a.m. • How is it changing in the era of social media and Do You Really Know About This Mar- Speaker: Kelvyn Gardner, managing director, hyperchoice? ket and Are There Opportunities You LIMA U.K. • What are the market’s perspectives? Should Be Exploring? Following the successful webinar held in June, join Kelvyn • A special focus on kids’ licensing beyond toys in the 11–11:45 am Gardner and guests for their take on the current state of U.K. (Which categories are biggest? What do parents buy Speaker: Dorian Bloch, business group director, GfK play in EU Licensing. versus grandparents?) GfK Entertainment’s 20 years of retail analytics covers video games, consoles and the world of gaming accessories. This Brand Licensing: The Seven Deadly session will discuss what are the brands that work and how Keynote – Licensing: The Next Genera- Sins many of them are home-grown and ask what kind of role tion 10:45–11:15 a.m. does licensing play in the world of gaming accessories. 12–12:45 p.m. Speaker: John Burns, partner, Gateley Panelists: Eric Karp, head of licensing, BuzzFeed; Keynote – Gaming: Dispelling the Myths Dan Amos, head of new media, Tinderbox; John What Role Does Subscription VOD 12–1 p.m. Erlandson, co-chief business officer and executive vice Currently Play in our Television president, business development, Authentic Brands Panelists: Mark Howsen, commercial development Viewing Habits? Group; and Naz Cuevas, co-founder, 212 Degree director, Sony Interactive Entertainment Europe; 11:30 a.m.–12 p.m. Strategy Consultancy Yann Le Bouedec, commercial director, Paladone Speaker: Samantha Tuck, associate director, GfK Chairperson: Steven Ekstract, group publisher, License Products; Seth Barton, editor, MCV; Stuart Dinsey, GfK has uniquely been tracking title level consumption Global boardmember, UKIE, and chairman, Curve Digital; of content on SVOD platforms since March 2015. The future of licensing is already upon us, and if you’re and Ashley Maidy, vice president and head of global In this session, GfK will explore the consumption of not already changing your approach, you’re going to get licensing and partnerships, Activision content across Netflix, Amazon Prime and NOW TV left behind. Join a forward-thinking panel of experts from Chairperson: Steven Ekstract, group publisher, License and demonstrate how this study helps broadcasters, across the industry who’ll give their insights into next gen Global producers and distributors understand the true value of platforms, content, retail and merchandising, commerce Despite being one of the most creative, exciting, forward- their content, alongside the original content released by and technologies. looking and lucrative entertainment markets in the world the platforms themselves. worth just shy of $100 billion, video game licensing remains largely untapped. This year’s prestigious keynote will take Opportunities in the European Grocery Assembling a Pan-European Licensing the form of a panel representing all corners of gaming Retail Market Program licensing and will aim to dispel the many myths of gaming 1–1:45 p.m. 12:15–1 p.m. Speaker: Milos Ryba, head of discount, IGD and licensing: Speaker: Teri Niadna, managing director, • Who are the real consumers in a world where we are all Brandgenuity Europe gamers? Playing with Brands: A Look at the This session will explore best practices and key • What are the metrics used to determine popularity and Design Process Behind Licensed Toys considerations for building a pan-European licensing reach? and Games program. With 32 different countries, 16 currencies • How can these properties be adapted to generate 2–2:45 p.m. and many languages and cultures, working across Panelists: Billy Langsworthy, founder, Mojo Nation; compelling merchandise? Europe can make your program more scalable and Simon Skelton, director, Big Ideas Product Development; • Why should licensees and retailers work with gaming easier to manage, but there can also be disadvantages Luc Hudson, creative director, Triclops Studio; Chris properties? in local expertise and relationships that must be Birch, publisher and founder, Modiphius Entertainment; • How will the rise of eSports add an extra dimension to managed. Learn about the benefits working across the and Richard Heayes, founder, Heayes Design this world? region, as well as techniques that will help you bring Whether it’s board games that adapt an IP and reflect your program to market with maximum efficiency and its style, narrative and tone via gameplay, or toys that impact. WEDNESDAY, OCTOBER 11 embrace the latest tech to bring much loved characters Introduction to Licensing to life in innovative ways, the world of licensed toys License This! Finale 10–10:30 a.m. and games has never been as exciting as it is right now. 1:15–2 p.m. Speaker: Kelvyn Gardner, managing director,LIMA U.K. The Playing with Brands panel will see designers lift The License This! competition offers new, creative the lid on how they go about creating licensed toys and concepts the chance to break into the global licensing NPD’s Overview of the European games, dissecting the creative constraints and potential industry. It is open to any new artwork, brand or character Licensed Toy Market in 2017 pitfalls involved in bringing characters and IP to life in that has no merchandising deals in place or pending. Short 11–11:45 a.m. this way, as well as looking at how the toy industry’s listed concepts will present to a panel of judges and the Speaker: Frederique Tutt, global industry analyst, relationship with licensing has evolved over the years. winner will be announced.

40 www.licensemag.com September 2017 Live Stage and Seminar Theatre

THE BLE LIVE STAGE AND SEMINAR THEATRE The BLE Live Stage and Seminar Theatre will offer a range of presentations, interviews, demonstrations and panel discussions which bring the world of brand licensing to life. The program is free to attend and positioned at the back of the Brands & Lifestyle zone.

TUESDAY, OCTOBER 10 interested in the heritage licensing and toys and Smiley Company Absurdly Delicious: How the World’s games markets. Chairperson: Richard Pink, managing director, Pink Key Consulting No. 1 Liqueur Brand Lifestyle and Fashion Marketing: Five This Q&A panel will explore concepts and products Uncovered New Ways to Savor the Key Trends from brand licensing programs that are innovative Baileys Moment Through Licensing 2:30–3:15 p.m. and particularly creative. Initiatives that at the time of 11:30 a.m.–12:15 p.m. Speakers: Paolo Lucci, founder and editor, their release were surprising and not necessarily what Panelists: Louise French, associate vice president, Brand Jam, and Gavin Brown, researcher and the industry or the consumer was expecting. After business development and marketing, Beanstalk, contributor, Brand Jam introductions and examples from the panelists there with more to be confirmed If you’re a licensor looking to grow your property’s will be a chance to quiz them on the creative process reach, or a retailer looking for new ways to engage and where their ideas came from with questions from Creating a Culture of Innovation customers with contemporary, relevant ranges, you the audience. 12:30–1:15 p.m. won’t want to miss this. Since 2011, Brand Jam has Speakers: Angela Farrugia, executive vice been keeping pace with the trends driving lifestyle and Licensing Our National Heritage president/group managing director, CAA-GBG, fashion business and licensing’s role within it. From 2–2:45 p.m. and Lisa Shapiro, senior vice president, retail established to emerging themes, they will present Speakers: Jane Evans, managing director, JELC, development EMEA, CAA-GBG the most innovative, directional and remarkable case and Judith Mather, director, buying and brand Without innovation, there can be no fresh ideas, studies and insights from 2017. licensing, The National Gallery people or products. This session will look at how to support a culture of innovation and inspiration Juventus: From a Football Team to a I Like Birds: A Fledgling Brand’s Tale to avoid stagnation. Creating a culture that delivers Global Brand One Year on from License This! extraordinary results and keeps this amazing industry 3:30–4 p.m. 3-3:45 p.m. full of vitality and prepped for continued growth. Speaker: Luca Montesion, licensing executive, Speakers: Stuart Cox, co-founder, I Like Birds, and Great work comes from inspired people, and this Juventus Jane Evans, managing director, JELC session will aim to inspire the industry to keep Hear from co-founder Stuart Cox describe first-hand I innovating. Like Birds’ journey from illustrations lost in a drawer WEDNESDAY, OCTOBER 11 to accidental greeting card publisher and License Chocks Away! Making Toys In Conversation with Lauren Sizeland This! finalist that recently launched a multi-pronged Fly with IWM 11:30 a.m.–12:15 p.m. licensing program in January. You’ll hear what it’s like 1:30–2:15 p.m. Speaker: Lauren Sizeland, director, business to be a fledgling brand owner, the role of the agent Panelists: David Fenton, head of retail and development and licensing, V&A and the strategies behind the company’s licensing admissions, Imperial War Museum; Anne Buky, Lauren Sizeland will offer her unique perspective of program. licensing consultant, Imperial War Museum; licensing in the heritage and NFP sector, as well as Nicola Woods, product and marketing assistant, insight into the V&A’s successful brand licensing Smart Fox (Koch Media); and Steve Kitney, Smart program. THURSDAY, OCTOBER 12 Fox (Koch Media) How Licensable is Your Brand? Join Imperial War Museum and licensee Smart Fox as The Versatility of a Brand Licensing 11:30 a.m.–12:15 p.m. they discuss how heritage brands can add excitement, Program Speaker: Adam Bass, managing director, Golden authenticity and educational value to toys and games. 12:30–1:30 p.m. Goose With insights into product development, research Panelists: Susan Bolsover, head of licensing and Thirty years of brand equity? Eighty percent and brand and trends, we see how museum archives are re- consumer products, Penguin Random House; awareness? How do you decide if you should build a invented to create toys and games with a difference. Christine Cool, licensing manager, Perfetti Van licensing program? Featuring product case studies and examples of Melle; Gabrielle Sims, head of licensing, Fat Face; archive material, this seminar is a must-see for anyone and Nicolas Loufrani, chief executive officer, The *More panels and seminars are to be announced.

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