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How a Recruiter Gets Your Number

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How a Recruiter Gets Your Number AFSC Counter-Recruitment Training Manual How a Recruiter Gets Your Number How A Recruiter Gets Your Number This is an informational session on how military recruiters operate. Specific attention is given to tools that help recruiters get access to youth through: school access, ASVAB, No Child Left Behind, JAMRS, and JROTC. We look at each of these recruitment tools as an opportunity for activists to campaign against military recruitment. We also look at what appeals to people about going into the military, and look at the truths behind the values recruiters promote and the promises they make. TOTAL TIME 3 hours WORKSHOP GOALS Understand the reality of military recruiters' jobs Examine the values that military recruiters and recruitment materials promote to get youth to enlist Learn five key mechanisms of recruitment: ASVAB, NCLB, JROTC, JAMRS, and school visits Understand the ways people have chosen to counter those mechanisms Strengthen skills in talking to key decision makers and allies about limiting recruiter access HOW TO PREPARE Set up the room and arrange the chairs in a circle. Write up the five recruitment tools listed in the activity "Recruitment Tools" each on a separate newsprint paper. Write up the Agenda and Goals on large sheets of newsprint. Make enough copies of the handouts (they are at the end of this section, page 81). Collect ten recruitment ads, from the internet, magazines, brochures, etc. Make sure they target a number of different audiences. Bring lots of markers, masking tape, and extra newsprint. Prep with your co-facilitator: review the agenda, divide up sections, and get to know each other's training style and strengths. Check in with the organizer of the training to find out more about the group's experience level and the makeup of the group, and to confirm logistical arrangements. 66 How a Recruiter Gets Your Number AFSC Counter-RecruitmentTraining Manual How a Recruiter Gets Your Number (continued) WORKSHOP DESIGN Time Exercise & Description 15 minutes Introduction To create a welcoming space; set a tone and energy for the workshop that invites sharing and participation. To introduce yourself as a trainer, and let the group know who you are. And to get everyone on the same page, and let people know what to expect from the training. 20 Recruiter Job Description To help the group get a sense of the job recruiters are tasked with, to set the background for the rest of the training. 20 Recruitment Imagery Examine the values that military recruiters and recruitment materials promote to get youth to enlist. 20 Recruiter Lines Look at the truth behind promises recruiters make to youth. 10 Break 45 Recruitment Tools To explore five key ways recruiters get access to schools and youth, and look at ways the group can limit or stop recruiter access. 30 Counter-Recruitment Fishbowl Strengthen skills in talking to key decision makers and allies about limiting recruiter access. 10 Evaluation To get feedback on the training so it can be improved for next time. 10 Closing To provide a sense of closure for the training. 67 AFSC Counter-Recruitment Training Manual How a Recruiter Gets Your Number Introductions TIME 15 MINUTES GOALS To create a welcoming space; set a tone and energy for the workshop that invites sharing and participation. To introduce yourself as a trainer, and let the group know who you are. Get everyone on the same page, and let people know what to expect from the training. RUNNING THE EXERCISE Introduce yourself to the group, giving information about the group you're with, your history with counter-recruitment work, what drives you to train on this issue, and any other personal information you want to share. Please introduce yourselves briefly, and say one thing you hope to learn from this training, and one word you would use to describe a military recruiter. Pay attention to what people say they want to get out of the training. It can help you see how experienced the group is with this work, and help you to tailor the training and debrief the exercises to meet people's interest. Write the agenda and goals (listed below) up on two large pieces of newsprint and hang them somewhere visible. When writing up the agenda, there is no need to write the name or description of each exercise. Just give a broad overview. Review the goals, then the agenda. Agenda Workshop Goals • Introductions • Understand the reality of military • Recruiter Job Description recruiters' jobs. • Recruitment Imagery • Examine the values that military • Recruiter Lines recruiters and recruitment materials • Break! promote to get youth to enlist, and • Recruitment Tools look at the truth behind recruiter's • Counter-Recruitment promises. "Fishbowl" • Learn five key mechanisms of • Evaluation recruitment: ASVAB, NCLB, JROTC, • Closing JAMRS, and school visits. • Understand the ways people have chosen to counter those mechanisms. Does anybody have any questions? Does everyone feel comfortable with the agenda and goals? Can we move ahead with the training? 68 How a Recruiter Gets Your Number AFSC Counter-RecruitmentTraining Manual Recruiter Job Description TIME 20 MINUTES GOAL To help the group get a sense of the job recruiters are tasked with, to set the background for the rest of the training. RUNNING THE EXERCISE We're going to start the training by looking at the job that a military recruiter is asked to do. Divide the group up into small groups of four or five. Hand everybody a copy of the "Job Opening" worksheet. I've just handed out an outline for a military recruiter help wanted ad. I want everyone to take a few minutes to fill in the details of the description, working on your own. Then we'll take time to share back to your small group. Give the group five minutes to fill out the worksheet. Once everyone has finished, ask each small group to share their job descriptions with one another. Give the small groups five minutes. Let's share our job descriptions. We'll start by making a list of the job responsibilities you named. Make a list on a sheet of newsprint of the job duties people described. Try to keep time short. Now let's look at the qualifications and skills you thought a recruiter should have. Make a list on a sheet of newsprint of the job qualifications people listed. Again, try to keep it short. What feelings came up for you as you thought about the realities of a recruiter's job? Was it difficult for anyone to do this activity? 69 AFSC Counter-Recruitment Training Manual How a Recruiter Gets Your Number Give everyone a copy of the "Recruiter Reality" handout. Give them a few minutes to look over it. What is your reaction to the information on this handout? Why do you think it's important to think about a recruiter's job? Guide the discussion, helping the group make the connection between increased pressure on recruiters and the increase in recruiter transgressions. Where This Tool Comes From Tools designed by Hannah Strange, The Ruckus Society. www.ruckus.org. "Job Opening" exercise adapted from the Help Wanted exercise in "Military Myths: Combating Military Recruitment in the Classroom" by NYCORE, New York Collective of Radical Educators, 2003. 70 How a Recruiter Gets Your Number AFSC Counter-RecruitmentTraining Manual Recruitment Imagery TIME 20 MINUTES GOAL Examine the values that military recruiters and recruitment materials promote to get youth to enlist. MATERIALS NEEDED Ten recruitment ads, from the internet, brochures, or magazines & newspapers, that are targeted toward different populations (for example: women, Latinos, White men, extreme sports athletes, immigrants, etc.) RUNNING THE EXERCISE Divide the group into ten small groups or pairs, depending on the size of the group. Military recruitment materials promote very specifically chosen values and ideas about what it means to serve in the military, and what soldiers experience while in service. Looking at them can help us see what is appealing to young people who enlist, as well as see what kind of myths recruiters are promoting in order to get young people to sign up. Give each group a recruitment ad and a large piece of paper and markers. Take some time with your small group to look at the recruitment ad I have given you, and to make two lists. The first list is the values that are hidden or coded within the advertisement, and the second list is the image of life in the military that the advertisement promises. You can draw observations from the text and from the images, colors, perspective, anything. Finally, your group should give the image a title and name the target audience for this advertisement. Let the groups work on the lists until they seem done. Ask each group to share their title and who their ad was targeted to, and name two main values that they saw reflected in their advertisement, and two images of life in the military. Ask groups not to repeat. Write their observations on two lists on large sheets of newsprint. At the end, ask if anything is missing from the lists. 71 AFSC Counter-Recruitment Training Manual How a Recruiter Gets Your Number What do you notice about these lists? Discuss the group's reactions to the exercise, acknowledging that much of what recruitment ads say is not true, but despite this they are still effective. Encourage folks to consider how important values, storytelling, and imagery are to how people make decisions in life, sometimes despite knowing facts to the contrary. Where This Tool Comes From Tools designed by Hannah Strange, The Ruckus Society. www.ruckus.org 72 How a Recruiter Gets Your Number AFSC Counter-RecruitmentTraining Manual Recruiter Lines TIME 20 MINUTES GOAL To look at the truth behind the promises recruiters make.
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