V

VERITY DIGITAL DESIGN & BRAND GUIDELINES

DREAM // DESIGN // DISRUPT

CONTACT DOWNLOAD

+ 1.844.683.7489 Direct Link: http://veritydigital.com/files/brand-guidelines.pdf [email protected] veritydigital.com Verity Digital Design & Brand Guidelines 2 of 18

VERITY DIGITAL

INTRODUCTION TABLE OF CONTENTS

THE DESIGN GUIDELINES SECTION 1 | LOGO USAGE & EXAMPLES

Brand Guidelines (also commonly referred to as The following standards explain how to correctly SECTION 2 | brand standards, style guides, or brand books) help depict and embody our brand ethos consistently across define a brand identity. A brand identity represents differerent applications and in various markets. SECTION 3 | COLOR SYSTEM the values, services, ideas and personality of an organization. It is designed to increase recognition For questions about how to use these brand guidelines SECTION 4 | IMAGES and build perceptions of the organization in its or to request permission to use Verity Digital assets, chosen marketplace. please email [email protected]. SECTION 5 | ICONOGRAPHY

V Versio n 1.0 Verity Digital Design & Brand Guidelines f 5 // 18

THE LOGOS

1) Logo Symbol LOGO VARIATIONS References the history and parent company of Verity Consulting. 1 2 The Verity Digital logo comprises two elements, the logo symbol and logo type. The logo symbol is a strong 2) Logo Title The text of the logo uses a lighter and reference to our parent company, Verity Consulting. more modern version of the Transat font The “V” is the same font as the Verity Consulting VERITY DIGITAL that is used in the Verity Consulting LOGO USAGE & logo, and the “circle” is actually comprised of 2 “C’s” V logo. The logo title should not be used by referencing the initials of Verity Consulting. it s e lf. EXAMPLES The logo symbol should be used as a reminder of works produced by Verity or where space does not permit the 01 Main Logo full logo. It is also the preferred symbol for social The main logo is the dark logo used on white or light-colored backround. For darker backrounds, The Verity Digital logo is the key building block of our us. We took our time developing our brand, so please be media square profile images since it fills the space use the white alternateve shown below. identity and the primary visual element that identifies nice to it. :-) much better than the other logo variations.

The logo title uses a lighter and more modern weight of the Transat font that is used in the Verity Consulting 3) Dark Version logo. The logo title should not be used by itself. To be used on any dark backgrounds where LOGO – DARK VERSION LOGO – STACKED VERSION more contrast is needed.

4) Stacked Version To be used where horizontal space is limited or in square spaces.

V VERITY DIGITAL V Other Variations Not Permitted Use of any colored, stylized, animated, VERITY DIGITAL hand drawn or other versions of an inofficial logo is not permitted. This undermines the logo system and brand 3 4 consistency. Please consult with Verity Digital if you have any questions. Verity Digital Design & Brand Guidelines Verity Digital Design & Brand Guidelines 6 of 18 7 // 18

LOGO CONSTRUCTION, APPLICATION CLEARSPACE & COMPUTATION ON A BACKGROUND

It is important to keep corporate marks clear of any graphic element or message can be positioned in relation other graphic elements. To regulate this, an exclusion to the the logo.–The logo symbol and title have a zone has been established around the corporate mark. relationship that should never be adjusted in any way. This exclusion zone indicates the closest any other

LOGO A LOGO B LOGO C LOGO D Colored Backgrounds Black Background Light Background White Background V VERITY DIGITAL x V VERITY DIGITAL V VERITY DIGITAL V VERITY DIGITAL V VERITY DIGITAL

CLEARSPACE CLEARSPACE Definition Computation - - Logo Symbol Full Logo Whenever you u