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29 Press Release Examples from the Pros

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29 Press Release Examples from the Pros When readers buy products and services discussed on our site, we often earn affiliate commissions that support our work. Learn more. 29 Press Release Examples From The Pros By Maggie Aland on November 1, 2016 | Sales & Marketing | Comments (7) Looking for ideas for how to write a press release that will catch the attention of media outlets? Here at Fit Small Business, we’ve got you covered. We’ve compiled 29 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide you with actionable advice to create your own successful press release. Want to know the best way to send your press release? Check out our guide to thet op press release services for small businesses. 1. Fit Small Business Promotes Priyanka Prakash To Managing Editor First we are going to look at a press that we at Fit Small Business recently sent out, so that we can point out the attributes of a good press release. You should look out for these points when viewing the other examples below. Excerpt from Fit Small Business Press Release 1. Headline and secondary headline – The headline is crucial to your press release as it is the first thing that will catch the reader’s attention. Keep it short, interesting, and descriptive. Having a secondary headline is a great way to give more information without taking away from the main headline. 2. Get straight to the point – Press releases are sent to people that are busy, so make sure the essence of your release is in the first two paragraphs. 3. Easily quotable – Journalists will want to pull parts of your press release to use in their own stories. Make sure you have sentences that will make an impact when used separately. 4. Include a photo – Sending a picture along with the press release is crucial as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo. You also want to make sure the press release is newsworthy. This doesn’t mean that you can only send out a press release for information that would make the front page of the New York Times. It does mean that you have to find an angle that you think journalists will find interesting and want to write about. For our press release, we decided to take a women in leadership angle. This is because we noticed a lot of buzz recently about women in leadership roles, which in the past was dominated by men. This approach worked well for us. We had our press release written about in over 30% of the outlets we sent the release to, including coverage in Talking New Media and Street Fight Mag. If you’re ready to send your press release, we strongly recommend eReleases, which offers wide distribution through AP and other press networks. Click here to check it out. Visit eReleases More Examples of Successful Press Releases 2. The Biggest Loser Trainer, Pauline Nordin Launches a New Brand and App to Defatten America Here’s a press release that was created for fitness expert Pauline Nordin. It starts with the most important information: a new app release, and follows with a reason why you should care (Nordin outsold famed fitness trainer Jillian Michaels). It was effective because it gave all of the facts and was easily quotable for journalists interested in the story. 3. TicketCity Celebrates 25th Birthday by Giving Everything Away Ashley Kubiszyn, Marketing and Communications Director, TicketCity I originally wrote a more traditional (read: boring) release around our anniversary but after getting bored just proofreading it, I decided to scrap the whole thing and make it something people would actually enjoy reading. The press release not only conveyed our message, but by taking a tongue-in-cheek approach, it also conveyed our brand’s fun-loving personality. 4. MoonGlow PR Offers Signed Editions of Beatles Books Jennifer Vanderslice, Owner, MoonGlow PR The press release was an announcement that my client’s books were available at the Fest for Beatles Fans event in Chicago and they can be purchased already signed by the authors. Not only did this create a boom for my author’s books, it generated traffic to the Fest website which has won me brownie points with the owners. This release is also timeless and can be linked to on social media again and again. 5. Cupcakes and Rubber Ducks…What’s Not to Like! Craig Wolfe, President, CelebriDucks Craig Wolfe, President, CelebriDucks When you have done something as unique and fun as we did, such as returning the whole rubber duck industry back to America where it began, it’​ s a cool emotional story that strikes an emotional chord in people regarding US manufacturing and thus gets a lot of attention in the media. In fact the HGTV/DYI/Discover network filmed our N.Y. factory for a show that went out to their 60 million viewer reach in the Spring on making ducks in America! 6. Thrill of the Hunt to Host Dog Scavenger Hunts, Nationally Heather Piper, co-owner of Thrill of the Hunt The subject alone caught people’s attention, and gave Thrill of the Hunt exposure to increase ticket sales, further promoting our events without additional effort. It was used as a vehicle for interested parties to reach out to Thrill of the Hunt asking for dog scavenger hunts in specific dog friendly areas, or for fundraising opportunities for communities and charities. This press release gave us exposure in several dog magazines, including San Diego Dog and NOVADog (Virginia), online media such as Edge Media Network, a local radio station, and with local charities who promoted the event in their area. The press release also promoted our event to potential sponsors, local businesses, and national brands. After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities. 7. DollarDays Doubles Donations to 10 Percent Marc Joseph, CEO & President, DollarDays Giving back is what separates one company from another in a recent poll of Millenniums. Our customer base of B2B companies and nonprofit organizations crosses all generations, so we thought it was important to remind our customers that DollarDays’ social mission to help communities is a core component of our identity. And what better way to do that but to double the donations during the month of March. 8. The Bethel Inn Resort Celebrates 100 Years of Hospitality Wende Gray, Gray Marketing Here’s a link to my favorite press release that I wrote for The Bethel Inn Resort’s 100th Anniversary a couple years ago. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of 1913. Carrying on the major events theme of 1913, the resort posted a This Day in History-1913 at the front desk. I discovered that the first crossword puzzle was published and that Robert Mondavi was born (parking a wine special in the tavern), among other exciting happenings, including the institution of the dreaded federal income tax. 9. Sleep With A Ghost – Guaranteed The results speak for themselves–near 100% occupancy in the hotel in October. It was picked up in Historic Hotels of America “Haunted Historic Hotels” release and also sent out nationwide to radio, TV, and newspapers. We have had very good luck over the past 10 years of having our annual ghostly story picked up and run all over the world. I have done radio interviews with stations from England, Ireland, Canada, Australia, New Zealand and from all across the 50 states. Most people think that you can only submit a press release when your business releases a new product or wins an award. This creative press release plays on people’s fascination with the supernatural in order to gain traction in the media. It also has an attention grabbing title and was sent out at the end of September in order to be perfectly timed with the upcoming Halloween holiday. 10. Majority of employees would choose certain perks over standard salary increase Jacel Egan, Media Relations Coordinator, TechnologyAdvice We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience. We sent out a press release a couple of months ago featuring our data monitoring survey that target audience. We sent out a press release a couple of months ago featuring our data monitoring survey that received a lot of positive feedback. It was picked up by various publications, including TLNT and Recruiter.com Our study found that 56% of office workers deemed perks were at least moderately important when evaluating a job — and we were surprised to discover that a majority of employees would prefer certain work perks over a raise, including flexible hours and remote work opportunities. 11. Sprout World – When MIT met Denmark and pencils that want to become plants! Alexandra K. Daniel, Zephyr PR My best press release was written just a few months ago for a Denmark-based client. The goal was not only to generate broad national media recognition of the company and product here in the states, but to also get an interview with the company’s CEO. The company and product were featured in national online coverage along with a CEO interview on both CNNMoney.com and CNN.com.
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