When readers buy products and services discussed on our site, we often earn affiliate commissions that support our work. Learn more.

29 Press Release Examples From The Pros

By Maggie Aland on November 1, 2016 | Sales & Marketing | Comments (7)

Looking for ideas for how to write a press release that will catch the attention of media outlets? Here at Fit Small Business, we’ve got you covered. We’ve compiled 29 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide you with actionable advice to create your own successful press release.

Want to know the best way to send your press release? Check out our guide to thet op press release services for small businesses.

1. Fit Small Business Promotes Priyanka Prakash To Managing Editor

First we are going to look at a press that we at Fit Small Business recently sent out, so that we can point out the attributes of a good press release. You should look out for these points when viewing the other examples below.

Excerpt from Fit Small Business Press Release 1. Headline and secondary headline – The headline is crucial to your press release as it is the first thing that will catch the reader’s attention. Keep it short, interesting, and descriptive. Having a secondary headline is a great way to give more information without taking away from the main headline. 2. Get straight to the point – Press releases are sent to people that are busy, so make sure the essence of your release is in the first two paragraphs. 3. Easily quotable – Journalists will want to pull parts of your press release to use in their own stories. Make sure you have sentences that will make an impact when used separately. 4. Include a photo – Sending a picture along with the press release is crucial as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.

You also want to make sure the press release is newsworthy. This doesn’t mean that you can only send out a press release for information that would make the front page of the Times. It does mean that you have to find an angle that you think journalists will find interesting and want to write about.

For our press release, we decided to take a women in leadership angle. This is because we noticed a lot of buzz recently about women in leadership roles, which in the past was dominated by men. This approach worked well for us. We had our press release written about in over 30% of the outlets we sent the release to, including coverage in Talking New Media and Street Fight Mag.

If you’re ready to send your press release, we strongly recommend eReleases, which offers wide distribution through AP and other press networks. Click here to check it out.

Visit eReleases

More Examples of Successful Press Releases

2. The Biggest Loser Trainer, Pauline Nordin Launches a New Brand and App to Defatten America

Here’s a press release that was created for fitness expert Pauline Nordin. It starts with the most important information: a new app release, and follows with a reason why you should care (Nordin outsold famed fitness trainer Jillian Michaels). It was effective because it gave all of the facts and was easily quotable for journalists interested in the story.

3. TicketCity Celebrates 25th Birthday by Giving Everything Away

Ashley Kubiszyn, Marketing and Communications Director, TicketCity

I originally wrote a more traditional (read: boring) release around our anniversary but after getting bored just proofreading it, I decided to scrap the whole thing and make it something people would actually enjoy reading. The press release not only conveyed our message, but by taking a tongue-in-cheek approach, it also conveyed our brand’s fun-loving personality.

4. MoonGlow PR Offers