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Business Tourism As a Factor of Sustainable Development of the Tourism Industry

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Business Tourism As a Factor of Sustainable Development of the Tourism Industry MINISTRY OF SCIENCE AND EDUCATION REPUBLIC OF KAZAKHSTAN M.KH. DULATY TARAZ STATE UNIVERSITY Moldasheva A.B. Aymen A.T. Atasheva D.O. BUSINESS TOURISM AS A FACTOR OF SUSTAINABLE DEVELOPMENT OF THE TOURISM INDUSTRY Published in the PPC «BiKA», Nur-Sultan, 2020 1 UDC 379.8 LBC 75.81 М-75 Moldasheva A.B., Aymen A.T., Atasheva D.O. Business tourism as a factor of sustainable development of the tourism industry. Nur-Sultan: Published in the PPC «BiKA», 2020. – 120 p. ISBN 978-601-7075-17-0 Reviewers: Dzholdasova O.K. – Ph.D., Associate Professor, Vice-rector of educational work at Taraz State Pedagogical University; Chimkentbaeva G.K. – Ph.D., Associate Professor, Department of Economics and Business, M.Kh. Dulaty Taraz State University; Zhakashev B.R. – candidate of economic sciences, Associate Professor, Department of Finance and Auditing, Taraz Innovative Humanitarian University. The strategy of food servicesin the sphere of public food industry, the problems of restaurant business development in Kazakhstan, and the segmentation strategy for enterprises within the framework of restaurant business, based on the analysis of the current state of restaurant business in the region, were designed in the monograph. The given recommendations will allow the enterprises in the restaurant business quickly adapt to market conditions, identify clearly defined strategic prospects of business, overcome competitive pressure, and survive in an economic crisis. UDC 379.8 LBC 75.81 М-75 ISBN 978-601-7075-17-0 Recommended for publication by the decisions of the Academic Council of M.Kh. Dulaty Taraz State University (Minutes No. 4 of 24.12. 2020). © Moldasheva A.B, Aymen А.T.,Atasheva D.O., 2020 © PPC «BiKA», 2020 2 ABBREVIATIONS WTO – World Tourism Organization SES – State educational standard m / s – meter per second LLP – Limited Liability Partnership A.D. – AnnoDomini RF – Russian Federation KITF – Kazakhstan International Tourism Fair GIS – Geographic Information Systems Tour – touristic (in complex nouns) V – wind speed °С – celsius temperature % – Percent H – Height R – River mln. – Million UNESCO – United Nations Educational, Scientific and Cultural Organization USTTA – American Travel and Tourism Administration NTA – National Tourism Administration MM – Media media TRP – Tourist and recreational potential WTTC – World Travel and Tourism Council NTC – National Travel Company 3 Contents Introduction .............................................................................................. 5 1 Theoretical foundations of business tourism development...................... 7 1.1 International tourist exchange with business purposes as a kind of foreign economic relations……………………………………………... 7 1.2 World experience in the development of business tourism...................... 12 1.3 Main problems of business tourism development in Kazakhstan............ 34 2 Assessment of the current state of business tourism in the Republic of Kazakhstan............................................................................................... 39 2.1 Analysis of the tourist market development in the Republic of Kazakhstan............................................................................................... 39 2.2 Assessment of the infrastructure of the tourist market…………............. 50 3 Directions of improvement of business tourism development in Kazakhstan............................................................................................... 62 3.1 Formation of business tourism development strategy in the country… 62 3.2 Creation of a system for promoting the country's tourism potential in the domestic and international markets.................................................... 64 Conclusion................................................................................................ 71 Literature................................................................................................... 74 4 Introduction Currently, the tourism industry is developing dynamically in terms of revenue.In countries with well-developed economies, the tourism industry accounts for each tenth job and 10% of national and 9% of the money invested. The share of tourism in Kazakhstan's GDP is currently 2,5%, and its multiplier effect is 6,3%. Percentage of travel, over 1 million people work in travel agencies of Kazakhstan, making 2,3% of the country's population. For other successful businesses with no seasonal decline, the rapid economic development of their representatives, the establishment of cultural and scientific relations across the region and countries, business development, modernization of new and existing enterprises in various sectors of the economy determine the importance of industrial development of business tourism. This, in turn, has a significant impact on the national economy and its integration on the world market. The development of the national economy is impossible without an active exchange of information, without mastering new technologies, without finding partners for investment and joint projects, without participation in international congresses, exhibitions, seminars. All this is included in the sphere of business tourism. Thanks to this trend, there is an influx of new ideas into the economy, new markets are conquering - progress is being made. Thus, members of the Association of international trade centers state the fact of direct dependence of economic growth rates of each countryand its investment attractiveness on the level of development of business tourism in it. Effectively organized business tourism contributes to the development of the infrastructure of the host cities, increasing the income of city budgets, employment, expansion of international contacts, creating a favorable investment climate, improving the image of the regions as international cultural and business centers. In addition, business tourism is one of the most profitable types of tourism, which is characterized by high, stable growth and relative resistance to economic, political, climatic, weather and other factors. The structural changes in business tourism that took shape during the 20th century have changed the stable composition of air routes from Europe to America. The most focused development in the 80s confirmed the usefulness of business tourism of the last century. The studies conducted by the author showed that business tourists in the total world tourist flow account for about 25%, but they account for up to 60% of the total turnover of the tourism industry. It is believed that the business meeting industry brings at least 4 times more money to large cities than organizing any other public events. In the economically developed countries, business tourism is the same as the revenue of oil trading business. In spite of the global financial crisis, global meetings totaled around 300 billion dollars annually, according to foreign experts. The global meeting industry continues to evolve in more than 150 countries.By 2020, the number of international business trips will increase three times to 1.8 billion a year; tourism revenues will reach 2.1 5 trillion. The source of income from one tourist should reach $1,50 (now a foreign tourist spends an average of $500 on a business trip). Business tourism is not only a promising and highly profitable type of tourism business, but also characterized by high and stable growth and relative resistance to the effects of economic, political, climatic and other factors. This is the business development of any business tourism as a phenomenon that is not able to influence the economic crisis by referring to the high growth and stability and the fact that relative business tourism growth is a key element of the economy. That is why business tourism is developing rapidly in the future. Business tourism promotes international contacts in international conferences, congresses and forums in Kazakhstan. International events are one of the most important achievements of the economy of Kazakhstan in the field of economy, culture, education, medicine; to support the formation of business tourism. Theoretical and applied problems of tourism development, including business tourism, are investigated in the works of domestic and foreign scientists: S.R.Erdauletov, А.М. Artemyev, Z.M. Abisheva, U.T. Koshkimbaeva, A.A. Jakupova, A.Yu. Alexandrova, V.A. Baburina, Y.I. Blokhin, V.S. Bogoliubova, A.D. Evmenova, G.A. Karpova, V.A. Kvartalnov, E.Yu. Dedovskih, N.V. Moraleva, V.A. Morozov, S.I. Nikitin, G.A. Papiryan, E.E. Sharafanova, V.F. Yanchenko, Ceballos - Lascurain N., Healy R., Norris R., Roe D., Steck V., Western D., etc. The issues of business tourism in Kazakhstan were neglected, and the scope of scientific research is rather narrow and limited to the consideration of individual tasks. 6 1.THEORETICAL FOUNDATIONS OF BUSINESS TOURISM DEVELOPMENT 1.1.International tourist exchange with business purposes as a kind of foreign economic relations The 21st century brings together changes, global integration, and global market relations. In the process of measuring global development, changing entities in the market, the relationship in the system of centralized management of the financial industry, and the management of powerful and large entities: departmental, transport, and financial businesses is strengthened. Any trade relationship cannot be without business relationship. Business trips to other cities or countries are related to business tourism. The development of the society and the economy of other countries
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