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Industry Breakthroughs The Monthly Publication by CEOs for CEOs www.ceoforum.ceo $19.95 Judy Marks CEO Siemens USA Marc Kidd SIX TOP CEOS SHARE Chris Policinski CEO President & CEO Captivate INDUSTRY Land O’Lakes BREAKTHROUGHS Judith E. Glaser Scott McNealy CEO 22 Year CEO Benchmark Communications, Inc. Sun Microsystems Alex Robbio President and Co-founder Belatrix Software The CEO Forum - November 2017 THE RISE OF YOU. You to the power of data. You to the power of expertise. You to the power of cloud. You to the power of AI. You: Who make markets. Who invent. Who serve customers. Who teach our young. Who move products, energy, people from here to there. Who are reimagining the world in code. Who cure. Today, you have more power than any human being before you. This is you to the power of IBM. ibm.com/you IBM and its logo, ibm.com and Watson are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. See current list at ibm.com/trademark. Other product and service names might be trademarks of IBM or other companies. ©International Business Machines Corp. 2017. P32339 Table of Contents THE INTERVIEWS 8 Judy Marks 5 From the Desk of Robert Reiss CEO, Siemens USA 6 Companies in this Issue 58 CEO Library 14 Chris Policinski President & CEO, Land O’Lakes CEO INSIGHT 38 Book Review 24 Marc Kidd Amazon Marketplace Dilemma CEO, Captivate James Thomson, Partner with Buy Box Experts 30 Judith E. Glaser CEO, Benchmark Communications, Inc. 56 Board Governance Jaberwocky 40 Alex Robbio Nancy May, President & CEO, President & Co-founder, Belatrix Software BoardBench Companies 50 Scott McNealy CEO ROUNDTABLE 22 Year CEO, Sun Microsystems 20 Women Leaders From Success To Significance The CEO Forum Team Deb Russo Allison Burke www.ceoforum.ceo Creative Director Deputy Editor 46 Top CEOs Place High Value On Corporate Ethics 203-470-3509 203-313-9496 And Social Responsibility To Drive Business [email protected] [email protected] Robert Reiss, The CEO Forum Robert Reiss Kenneth D. Brown Founder, Host & CEO Manager of CEO Communications 60 Leaders Share Keys To Business Transformation 203-894-9400 203-249-4490 [email protected] [email protected] For sponsorship or advertising opportunities contact: Bill Peters Managing Director, 203-536-1455 [email protected] The Long-Term Business Imperative SIXTY LEADING GLOBAL CEOs, who are part of CECP: The CEO Force for Good, gathered earlier this year at the 12th annual Board of Boards in NYC to discuss engaging key stakeholders—such as community, employees, investors, and consumers— through business and social strategies that will drive company success. 2017 FORCE FOR GOOD FIRST ANNUAL CEO INVESTOR FORUM HONOREES LONG-TERM PLAN PRESENTERS Michael Corbat, Mitch Barns, CEO, Nielsen Vincent Forlenza, CEO, Citi Chairman, President, Bruce D. Broussard, & CEO, Brian C. Cornell, President & CEO, Humana Inc. BD Chairman & CEO, Target F. William McNabb III, Michael Corbat, CEO, Citi Chad Dickerson, Chairman & CEO, Thomas DeRosa, CEO, President, & Chair, Etsy Vanguard CEO & Director, Welltower Inc Dr. Risa Lavizzo-Mourey, Martin Schroeter, Anthony F. Earley, Jr., President & CEO, CFO, IBM Corporation Robert Executive Chair of the Board, Wood Johnson Foundation PG&E Corporation F. William McNabb III, Chairman & CEO, Vanguard Discussant: Robert Pozen, Senior Lecturer, MIT; Denise Morrison, Former President, Fidelity Investments President & CEO, Campbell Soup Company First-of-their-kind presentations by corporate leaders to investors representing more than $20 trillion in assets under , CEOs: Save the Date Anne M. Mulcahy management took place the afternoon of the Board of Boards. Chairman, Board of Trustees, February 26, 2018 Save the Children; Former 13th annual Board of Boards & Chairman & CEO, Xerox 3rd CEO Investor Forum (NYC) Corporation April 19, 2018 Presented during the Board 4th CEO Investor Forum (CA) of Boards proceedings to individuals for bold leadership THE CEO FORCE in corporate social strategy. FOR GOOD cecp.co/bob cecp.co/sii 212-825-1000 The 12th annual Board of Boards was made possible with generous support from Newman’s Own Foundation, PricewaterhouseCoopers [email protected] LLC, and USAA. CECP_WSJ_fullpage-colorresized-717.indd 1 8/14/17 8:43 AM From the Desk of Robert Reiss When I wrote The Transformative CEO (McGraw-Hill 2012), a key finding in my research was that the top transformative CEOs often had one thing in common – they learned from CEOs of other industries, and then they used those insights to transform their own company. That concept led us to create the magazine you have in your hands which features six top CEOs who have transformed their industry. We have entitled this issue Industry Breakthroughs. We start off with Judy Marks, CEO of Siemens USA, who shares insights on the future of industries like manufacturing and energy, and how the concepts like ‘digital twins’ will change the very core of industry throughout all elements of the supply chain. She also shares how to cascade a culture of innovation through 50,000 employees. Chris Policinski, CEO of Land O’Lakes, discusses how many people may perceive the $13 billion company to be sole- ly a manufacturer of butter, however Land O’Lakes is actually a technology company which is reinventing industry by leading the concept of precision agriculture. For CEO readers, Land O’Lakes is one of the great case studies of our time of how to reinvent a beloved brand and capture the opportunities of the digital world. Marc Kidd is CEO of Captivate, the company that has the dominant market share of digital TV in elevators and office buildings for over 10 million upscale consumers. Captivate has built a model unlike any other company using advanced data models to help building owners significantly increase tenant satisfaction through analytics, matching building workers with timely and perfectly connected content providers and advertisers. Marc also shares leadership insights from football which he learned from his Hall of Fame dad. Judith E. Glaser, is founder and CEO of Benchmark Communications, Inc. which has created and deployed, through their 2,500 associates in 75 countries, a new concept of “Conversational Intelligence”. This is also implemented through one of Benchmark’s companies, Creating We Institute, which helps CEOs transform their enterprise by acti- vating conversational intelligence throughout their culture. Alex Robbio, co-founder and President of Belatrix, has reinvented the software implementation business through a model of outsourcing primarily from Argentina. This not only has the distinct advantage of being in the same time zone as U.S. outsourcing, but the hidden advantage of tapping into the highly entrepreneurial Argentine workforce creating new innovative solutions. Additionally, Robbio shares the American Dream story of overcoming tremendous odds to bring Belatrix to the U.S. Finally, Scott McNealy, as co-founder and 22 year CEO of Sun Microsystems discusses what it was about the company that transformed the industry and built a culture of people who decades later still rave about the experience. Of in- terest to CEOs, McNealy shares truly profound leadership principles he created such as, “Dunk ‘em under the water” to build leaders, and the “rule of 11” to structure your management team. He then outlines his philosophy on what CEOs can learn from golf. Hope you find this issue of value in transforming your enterprise. Robert Reiss www.ceoforum.ceo The CEO Forum 5 Companies In This Issue Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse fo- cusing on the areas of electrification, automation and digitalization. One of the world’s largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of systems for power generation and transmission as well as medical diagnosis. With approximately 351,000 employees in 190 countries, Siemens reported worldwide revenue of $88.1 billion in fiscal 2016. Siemens in the USA reported revenue of $23.7 billion, including $5.4 billion in exports, and employs approximately 50,000 people throughout all 50 states and Puerto Rico. Land O’Lakes, Inc., one of America’s premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spec- trum from agricultural production to consumer foods. With 2016 annual sales of $13.2 billion, Land O’Lakes is one of the nation’s largest cooperatives, ranking 209 on the Fortune 500. Building on a legacy of more than 96 years of operation, Land O’Lakes today operates some of the most respected brands in agribusiness and food produc- tion including LAND O LAKES® Dairy Foods, Purina Animal Nutrition, WinField® United and Land O’Lakes SUSTAIN™. The company does business in all 50 states and more than 60 countries. Land O’Lakes, Inc. corporate headquarters are located in Arden Hills, Minn. Judith E. Glaser founded Benchmark Communications, Inc. in 1980, and The CreatingWE Institute in 2007, to focus on working with CEOs and their teams to develop new strategies for addressing their competitive challenges in a world of moving targets. Benchmark Communications, Inc. has become one of the most pioneering and innovative firms in the consulting and coaching industry and is the world’s leading au- thority on Conversational Intelligence®, WE-centric Leadership, and Neuro-Innovation. Through the application of ‘the Neuroscience of Conversations®’ to business challenges, Benchmark shows CEOs and their teams how to elevate levels of trust, engagement, co-creating and innovation to positively impact the bottom line. Today, Benchmark is bringing Conversational Intelligence® into companies, government, healthcare, and educational institutions with practitioners in 75 countries. Through ‘Pow- ered by Conversational Intelligence,’ leaders and their teams create a safe and supportive culture that leads to greater insights, new partnering skills, and higher levels of candor and caring with elevated ROI.
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