HONG KONG BAPTIST UNIVERSITY Issue No.21, May 2010 第21期,2010年5月
THE NEWSLETTER OF SCHOOL OF BUSINESS BUSINESSBridge
HKBU School of Business gains prestigious AACSB international accreditation BUSINESS BRIDGE May 2010 Contents
Issue No. 21, May 2010 Page No. Vision · Mission and Core Values
Feature 1-3 – HKBU School of Business Our Vision gains prestigious AACSB international accreditation e aspire to be a leader in whole-person business education and a centre of School News 4-5 Wexcellence in business research in selected strategic areas, with a view to inspiring business practice, creating values for stakeholders, and enhancing social Research 6-8 and economic growth and development.
BBA News 9 Our Mission Postgraduate News 10-11 hrough internationally recognised business education programmes and research Other Activities 12-13 Tachievements, our School seeks to nurture visionary and ethical business leaders who make a difference to their organisations and industry, and to serve the evolving Alumni Corner 14-16 needs of Hong Kong, Mainland China and the global community.
Our Core Values
» Quality » Integrity » Professionalism » Innovation » Global Perspectives » Teamwork » Social Responsibility
Business Bridge Business Bridge is published by the School of Business, Hong Kong Baptist University. All rights reserved. For subscription or reproduction of any parts/articles or photographs in this publication, please contact the School at 3411 7855.
本刊主要報導香港浸會大學工商管理學院最新動向及發展概況， 由工商管理學院出版。本刊保留所有文章及照片版權。 如欲訂閱或轉載，請與本院聯絡，電話：3411 7855。
2 THE NEWSLETTER OF SCHOOL OF BUSINESS May 2010 BUSINESS BRIDGE Feature HKBU School of Business gains prestigious AACSB international accreditation
he School of Business has Tattained accreditation from AACSB International (The Association to Advance Collegiate Schools of Business), an elite distinction recognised worldwide as a hallmark of excellence in management education.
Professor Ng Ching-fai, President and Vice-Chancellor of HKBU, reacted with pleasure to this prestigious recognition. “Gaining accreditation from AACSB International is a significant achievement that we are proud of. This exciting piece of news speaks for the university’s perseverance in upholding its Whole Person Education concept to continuously improve teaching quality and enrich students’ learning. It also demonstrates eloquently that we have a School of Business whose excellence is recognised internationally.”
Professor Stephen Cheung (3rd from left), Professor Allan Chan (2nd from left) During the accreditation process, the School was visited and evaluated by and Dr. Peter Lau (3rd from right) received the accreditation certificate in the business deans and senior faculties from Baylor University, University of AACSB International Conference and Annual Meeting in Anaheim, USA. Antwerp, University of Washington, and a local corporate executive.
THE NEWSLETTER OF SCHOOL OF BUSINESS 1 BUSINESS BRIDGE FEATURE May 2010
International Recognition for Our Strengths: • Assurance of Learning Framework • Honours Project involving original research by a student or pair of students and mentored by a faculty member • Integrated mission-driven extracurricular activities complementing the traditional academic curriculum to support the School’s whole-person focus.
(Quoted from Best Practices Report of AACSB Initial Peer Review Team Report. The entire report is available upon request.)
We will continue to strive for excellence in “providing quality business education, research and services to benefit local society and the region.” Professor Stephen Cheung, BBS, JP Dean, School of Business Hong Kong Baptist University
AACSB International accreditation represents the highest standard of achievement and recognises our commitment to quality and continuous improvement. To recap the whole process, Professor Stephen Cheung, Dean of the School, said: “Over the years, our School has put tremendous efforts into the development and implementation of plans to meet the AACSB standards. We will continue to strive for NEWLY ACCREDITED SCHOOLS excellence in providing quality business education, research and services to benefit BUSINESS ACCREDITATION Hong Kong and the region, emphasising our strengths in business ethics, corporate social responsibility and corporate governance.” City University London Dalton State College Drury University Professor Cheung and two Associate Deans were also invited to attend a reception Fudan University celebrating the AACSB accreditation at the AACSB’s Annual Meeting in Anaheim, Hanyang University USA on April 18-20, 2010. Hong Kong Baptist University IESE Business School Jacksonville University Massey University AACSB is the largest and the longest standing specialised Meredith College Midwestern State University accrediting agency for business and accounting programmes. Minnesota State University, Moorhead It was founded in 1916 and now has close to 600 accredited Missouri Western State University members representing nearly five percent of business schools Montana State University – Billings worldwide. Among the notable institutions that have gained AACSB National Taiwan University accreditation are Harvard University, the London Business School and Qatar University Stanford University. Reims Management School Sasin Graduate Institute of Business Administration of Chulalongkorn University Sogang University The Hong Kong Polytechnic University The University of Hong Kong Universidad de los Andes Universidade Nova de Lisboa University of Ljubljana Virginia Military Institute
ACCOUNTING ACCREDITATION
Kent State University North Carolina State University Seton Hall University The University of Hong Kong
2 THE NEWSLETTER OF SCHOOL OF BUSINESS May 2010 FEATURE BUSINESS BRIDGE
Celebration Tea Reception for Attainment of AACSB International Accreditation
To celebrate the attainment of the AACSB International accreditation, the School of Business held an AACSB Accreditation Celebration Tea Reception on April 27, 2010.
Professor Ng Ching-fai, President and Vice-Chancellor of HKBU; Professor Franklin Luk, Vice-President (Academic) of HKBU; and Mr. Andy Lee, Vice-President (Administration) and Secretary of HKBU attended the reception to share the joy with over 100 faculty and staff members, students and alumni of School of Business. Professor Stephen Cheung, Dean of the School, took the opportunity to express his gratitude to colleagues, students and alumni for the efforts they put in for this great achievement.
THE NEWSLETTER OF SCHOOL OF BUSINESS 3 BUSINESS BRIDGE May 2010 School News
The Secretary for Financial Services and the Treasury shares some insights
Professor K.C.Chan, Hong Kong’s Secretary for Financial Services and the Treasury, shared with us his views on the public finances and Hong Kong’s economic development on March 2, 2010.
Professor Chan suggested that after last year’s global credit crunch, the world has begun to focus more closely on the Asian market. The government is maintaining favorable fiscal policies, and with the rapid development of China’s economy, it is expected that more international financial institutions will look to develop their Hong Kong operations. This should, in turn, bring ample opportunities for business and accounting graduates. He encouraged students to be well equipped and to improve their language skills to meet the challenges and exploit the Professor Chan’s talk was opportunities ahead. part of the School’s Special Lecture Series in Economics and Finance sponsored by Mr. Lau Chor-tak (middle).
4 THE NEWSLETTER OF SCHOOL OF BUSINESS May 2010 SCHOOL NEWS BUSINESS BRIDGE
Welfare Chief and experts discuss minimum wage legislation at HKBU forum
The Department of Management of School of Business hosted the forum on “Meeting the Challenges: Implementation of the Minimum Wage Legislation in Hong Kong” on April 22, 2010. Mr. Cheung Kin-chung (right), Secretary for Labour and Welfare of the HKSAR Government, and Professor Ng Ching- fai, President and Vice-chancellor of Hong Kong Baptist University, officiated the forum. Mr. Lam Woon-kwong, Chairperson of the Equal Opportunities Commission and 6 other experts from different sectors have been invited to be speakers at the forum. They have come together to scrutinize the arguments and concerns both in favour of and against legislating for minimum wages.
Speaking at the forum, Mr. Cheung Kin-chung said the minimum wage legislation needed to provide a balance between employers and employees. It had to guarantee a reasonable salary without impacting the employment rates of lower-paid workers, while taking into consideration possible negative effects on the mobility of the labour market. Mr. Cheung also said the Provisional Minimum Wage Commission was still determining the wage levels and the government had yet to have any preconceived ideas.
The forum was organised and prepared by Year 3 students of the Department of Management. Professor Randy Chiu, Chairman of Organising Committee of the forum, thanked the effort and time the students committed and stressed that this is a good opportunity for students to express their concerns about the community, and to put their professional knowledge to meaningful use.
Speakers of the forum: Mr. Cheung Kin-chung, GBS, JP Dr. Kelvin Wong Secretary for Labour and Welfare of the HKSAR Chairman, The Hong Kong Institute of Director Ms. Christine M S Fang, JP Chief Executive, Dr. Felix Yip The Hong Kong Council of Social Service President, Hong Kong People Management Association Mr. Fung Kin-kee, SBS, JP Legislative Council Member Mr. Danny Lau Chairman, Mr. Lam Woon-kwong, GBS, JP Hong Kong Small and Medium Chairperson, Enterprises Association Equal Opportunities Commission Dr. Kim K W Mak, BBS, JP Executive Director, Corporate Development, The Hong Kong Jockey Club
THE NEWSLETTER OF SCHOOL OF BUSINESS 5 BUSINESS BRIDGE May 2010 Research Economics scholars write Annual Report for the Professor Joseph Fung Boao Forum for Asia awarded a research grant
This year’s Boao Forum for Asia convened at Boao in Hainan between April 9 and 11. For from The Institute for the first time, a Chinese edition of the official report has been published: The 2009 Annual Financial Markets Report on Economic Integration in Asia. It details the latest progress in Asian economic integration and trade relations. This report’s Chief Editor was Professor Wong Kar-yiu (3rd Professor Fung’s research proposal from left), Head and Chair Professor of the Department of Economics. Dr. Cheng Yuk- on “Survey and Critical Evaluation of shing (1st from left), Dr. Kwok Yun-kwong (2nd from left), and Dr. Mo Pak-hung (4th from Studies and International Practices left) also participated in the editorial work. on How Futures Clearinghouses Can Accommodate OTC-Cleared Products The report reviews the Asian situation and Asia’s response to the global economic crisis. and Traditional Futures” was selected by It then goes on to deal with trade and the flow of capital, economic integration, and the the Advisory Committee of the Clearing protection of the Asian environment post-Copenhagen. The annual report presents a Corporation Foundation Endowed Fund picture of economic growth and vitality in Asia, and describes how Asia and Australia can in a special meeting held in New York City reinforce cooperation and co-dependence in various ways, including the founding and on April 27, 2010. expansion of free-trade zones. The committee of industry professionals with a deep acumen in the derivatives business included Michael C. Dawley, Managing Director, Goldman Sachs & Co.; Ronald Filler, Professor of Law and Director, Center on Financial Services Law, New York’s Law School; John M. Damgard, President, Futures Industry Association; Peter F. Borish, Chairman and CEO, Computer Trading Corporation; and Walter Lukken, Chief Executive Officer, New York Portfolio Clearing and former Acting Chairman and Commissioner of the U.S. Commodity Futures Trading Commission.
PhD student presents his research at the Asia Pacific Futures Research Symposium
PhD student Mr. Cheng Xin (1st from left) presented the results of his thesis research in the paper “Forecasting Volatility: The Role of Sampling Frequency and the Forecasting Horizon” at the prestigious Asia Pacific Futures Research Symposium on February 25. Senior stock exchange officials and representatives of major Wall Street firms attended. The paper was selected from among about 80 submissions, and accepted for publication in a special issue of the Journal of Futures Markets. The Department of Finance and Decision Sciences was a co-organiser and sponsor of this event.
6 THE NEWSLETTER OF SCHOOL OF BUSINESS May 2010 RESEARCH BUSINESS BRIDGE
School of Business held symposium to discuss social enterprises in China
The School of Business hosted the “Symposium on Social Enterprises in China” on May 10, 2010 to provide a platform for discussion on business models and success factors of social enterprises on the Mainland through scholarly presentations and case studies. The Symposium was well attended by over 120 participants including scholars, representatives of social enterprises, HKBU staff and students.
Dr. Stephen Fisher, Former Director of the Social Welfare Department of the HKSAR Government and Adjunct Professor of the School, delivered the keynote speech on “Development of Social Enterprise in Hong Kong”. In his enlightening speech, Dr. Fisher reviewed the government’s policy and provided insights on the development of social enterprises in Hong Kong. He emphasised the importance of striking a balance between the social purpose and business objectives of social enterprises in order to achieve sustainable growth.
The speech was followed by the presentations of renowned scholars, who shared their views on different aspects of social enterprises. Case studies were presented in the discussion session, which were developed by students of the Doctor of Business Administration (DBA) Programme after interviewing representatives of different social enterprises in Hong Kong, Shanxi, Beijing, Qinghai, Anhui and Shanghai to understand their success factors.
This Symposium is sponsored by Strategic Development Fund (SDF) Project of the Hong Kong Baptist University. The main thrust of this Project is to promote the understanding of corporate sustainability through activities such as seminars, conferences, competition, research projects that will engage students, the academic community, business corporations, and the Hong Kong community at large. These activities focus on corporate governance, business ethics, corporate wellness management and work- life balance which come under the main theme of Corporate Social Responsibility (CSR).
Speakers Topics Dr. Stephen Fisher Development of Social Enterprise in Hong Kong Former Director of the Social Welfare Department of the HKSAR Government and Adjunct Professor of the School Professor Liu Peng Direction of Policies and Rule of Law which Professor, Institute of American Studies, will impact NGOs and Social Enterprises Chinese Academy of Social Sciences Director, Pu Shi Institute for Social Science Professor Zhao Xiao China’s Economic Trend and Professor, College of Management, Development of Social Enterprise Beijing University of Science and Technology Dr. Michael Barbalas Business, CSR and Social Enterprises Former President, American Chamber of Commerce, Beijing Mr. Stephen Lee Key Differentiater of Social Business President, Peter F. Drucker Academy - Volunteerism Mr. Kee Chi-Hing Case Study of Fullness Christian Chair, Fullness Christian Social Enterprise Social Enterprise (Hong Kong) Member, Social Enterprise Advisory Committee of Home Affairs Bureau Mr. Klaas Steendam Case study of AmdoCraft (Qinghai, China) Director, AmdoCraft
THE NEWSLETTER OF SCHOOL OF BUSINESS 7 BUSINESS BRIDGE RESEARCH May 2010
Departmental Seminars
Department of Economics Date Workshop Speaker May 3, 2010 The Board Independence Requirement and CEO Power Professor E. Han Kim Fred M. Taylor Professor of Business Administration, University of Michigan April 13, 2010 The Incidence of Employer-provided Pensions in China Dr. Zhigang Li School of Economics and Finance, University of Hong Kong February 2, 2010 Foreign Currency Inflow and Real Exchange Rate Movement Ms Yuanyan Zhang University of California at Los Angeles
Department of Marketing
Date Workshop Speaker March 24, 2010 Systems 1 and 2 Budgetary Choices Professor Douglas West University of Birmingham February 11, 2010 It’s Not Just About the Brand, It’s About Me: Ms. Shirley Yuet Yee Cheng The Effects of Self-Brand Connections on Brand Evaluation University of Illinois at Urbana- Following Brand Failure Champaign February 8, 2010 Is Trust a Pre-requisite for Outcomes of Corporate Social Dr. Henry Fock Responsibility? A Stakeholder Theoretical Perspective Hong Kong Baptist University February 5, 2010 Managing Distributors’ Changing Motivations Dr. Danny T. Wang over the Course of a Joint Program The University of Hong Kong
Forthcoming Event
The 3rd World Business Ethics Forum, October 27-28, 2010 The World Business Ethics Forum was founded by the Faculty of Business Administration of the University of Macau and our own School of Business, and it would meet every two years since 2006. This year, the Third World Business Ethics Forum will explore the theme “ACE - Accountability, Credibility, and Ethicality”. It will be organised primarily by the Faculty of Business Administration of the University of Macau on October 27 and 28 in Macau. The Wing Lung Bank’s International Institute for Business Development (IIBD) is one of the supporting organisations.
The forum will examine important dimensions of ethics in business, and the content presented and discussed should help to guide students and researchers in their studies. The deadline for the submission of abstracts or full papers is June 15. Selected papers from the forum will be published in a special issue of the Journal of Business Ethics.
For more details, please visit the website at http://www.wbef.umac.mo.
8 THE NEWSLETTER OF SCHOOL OF BUSINESS May 2010 BUSINESS BRIDGE BBA News Our Winners BBA students third in regional investment research challenge
After winning the championship at the Hong Kong Society of Financial Analysts’ University Investment Research Challenge 2009-10 in November 2009, the HKBU team represented Hong Kong at the CFA Institute Asia Pacific Regional Investment Research Challenge held in Manila and won a prize as the 2nd Runner-Up.
At the event, Chen Mengying (Finance), Gong Jia (Accounting), Jiang Xinyu (Finance) and Zhang Yi (Finance), all BBA Year 3 students, demonstrated their outstanding research skills and analytical abilities in devising an investment strategy for the assigned listed company (Lee & Man Paper Manufacturing Ltd.). They captured the third prize after two knockout rounds among 16 participating teams from the Asia-Pacific region in the day-long challenge.
Dr. Alexander Fung, Assistant Professor of the Department of Finance and Decision Sciences and the Head Coach of the team, said: “Through this competition, the students not only learned more about investments, but they also experienced the importance of team spirit and got more professional views on business ethics.”
BBA students shone in the Model United Nations Conference 2010
Eight BBA students attended the Hong Kong Model United Nations Conference in early January and then the Harvard National Model United Nations Conference in mid-February in Boston. The students gained valuable experience in going through intensive training to equip them to establish diplomatic relations with other delegates from around the world. One participant, Leung Wai Hung (Accounting), said the conferences helped him better appreciate the ability of his global peers. Moreover, the Hong Kong conference improved his knowledge of international issues and about how an international conference is held.
BBA students in CaseIT 2010 Chan Yi Man (Information Systems Management), Chu Chin Ting (Accounting) and Lam Yi Ting (Information Systems Management), all BBA students, were invited to compete against teams from universities including Carnegie Mellon University, Indiana University, the National University of Singapore, Simon Fraser University and the University of British Columbia in CaseIT 2010, an international undergraduate management information systems case competition held in Canada between March 31 and April 3, 2010.
In this 4-day event, each team had 24 hours to deliberate on an MIS case before taking to the stage in a day of presentations before peers and industry professionals. The students had to apply their MIS knowledge in developing, presenting and defending an innovative IT solution to a real world business problem. Apart from the case analysis and presentation, CaseIT also offered students a great chance to gain broader knowledge of today’s IT industry, as well as networking with brilliant students, professors, and industry professionals from all over the world.
THE NEWSLETTER OF SCHOOL OF BUSINESS 9 BUSINESS BRIDGE May 2010 Postgraduate News MBA students explored Xian’s business environment
Xian, the northwest’s major city in Shanxi Province, was the destination of this year’s Business Field Study by the MBA part-time students. During the trip, the students were divided into groups and visited corporations from different industries as well as completing a consultancy project for designated corporations. The visits included Xian Software Park, Xian Yanliang National Aviation Hi-tech Industrial Base, Xian Qujiang Ocean World, Xian System Sensor Electronics Limited and Xian Aoqin Furnace Charge Co. Ltd.
Professional Image Building Workshop
This workshop was held to enhance the MBA students’ professional image and their knowledge of business etiquette. Ms Mary Cheung was the trainer, and she provided practical tips to the participants on personal grooming, business etiquette, social manners and table manners. This was followed by a practical luncheon session where the students had immediate hands-on practice on their table manners.
PgDHRM and MScSHRM students visited the MTR’s Shenzhen project
11 PgDHRM and 19 MScSHRM students visited the MTR Corporation’s Shenzhen affiliate on April 12. Mr. Adi Lau (General Manager) described the development of the MTR in Shenzhen. Ms Sophia Xia (Senior HR & A Manager) then introduced their strategic plan and practices in the field of human resources, and discussed how the HR department is contributing to the realisation of the firm’s Vision, Mission and Values at various operational levels.
10 THE NEWSLETTER OF SCHOOL OF BUSINESS May 2010 POSTGRADUATE NEWS BUSINESS BRIDGE
New Postgraduate Programmes
Master of Human Resources Management
Our Department of Management is known for providing high-quality HRM education. This new Master of Human Resources Management (MHRM) programme is a two-year, part-time course of study designed for individuals who intend to pursue a professional career in HRM. The programme will also benefit practicing HR professionals who have little or no formal HRM training, as well as line managers who seek an advanced education in the principles and practice of people management.
The programme is now accepting applications until June 30, and the programme will commence in September 2010. http://www.hkbu.edu.hk/~mhrm
Master of Science in Applied Economics
Information technology revolutions, globalisation and the rising economic prowess of emerging economies – especially China – have led to drastic changes in global economy. Understanding the economic mechanism of these changes will help businesses, public organisations as well as individuals make the right decisions. Practitioners in the commercial sector and BBA students will benefit from having a broader view of the functioning of the economy, which will complement their professional training.
The new MSc in Applied Economics programme has 3 core elements: advanced economic theories, applied analyses, and the Chinese economy. The objective of the programme is to train competent applied economists and potential theoretical researchers through an optimal balance between advanced theoretical training and applied analyses of the real world. We endeavour to ensure that our graduates are able to analyse economic issues relevant to their work and develop strategies to cope with the changing economic environment.
The programme will commence in September 2010. http://www.hkbu.edu.hk/~econ/mscaecon.htm
THE NEWSLETTER OF SCHOOL OF BUSINESS 11 BUSINESS BRIDGE May 2010 Other Activities Institute for Enterprise Development (IED)
A new research project on “The Development Path of SMEs – The Present and Future”
The Hong Kong Trade and Industry Department has commissioned a one year study of the development paths followed by SMEs to be conducted by the IED together with the Hong Kong Chinese Importers and Exporters Association. The research is intended to span May 2010 to March 2011 and to cost HK$800,000. The researchers will analyse the economic environment and the business challenges facing SMEs in the import and export sector and related industries and propose recommendations for dealing with these challenges. Professor Stephen Cheung, Dean of the School, and Dr. Y.C. Ng, Associate Director of the IED will lead the IED research team.
Executive Development Seminar Series
“HR Challenges during Merger Integration – April 15, 2010 A Unique Experience in MTR” Mr. Vincent Luk General Manager – Human Resources , MTR Corporation
Executive Training Programmes
The 16th and 17th Mediation Skills Training Programme co-organised March 19 – April 24, 2010 & by the IED and the Conflict Resolution Centre May 7 – June 5, 2010
Training programme for senior officials of China’s State Administration of Science, April 11 – 30, 2010 Technology and Industry for National Defense
HKBU/HKICPA Joint Revision Course for the June 2010 Final Examination April 25 – 30, 2010
Study Tour
BUS7370 Business Field Study for China MBA classes to Hong Kong and Taiwan May – June, 2010
12 THE NEWSLETTER OF SCHOOL OF BUSINESS May 2010 OTHER ACTIVITIES BUSINESS BRIDGE
Wing Lung Bank International Institute for Business Development (IIBD)
Seminar on post financial tsunami
The School of Business invited Professor Zhao Zhongxiu of Beijing’s University of International Business and Economics to conduct a seminar on “金融海嘯與貿 易保護主義對中國未來經濟的影響” (the aftermath of the financial tsunami) during his visit to HKBU on March 31. Professor Stephen Cheung, Dean of the School, was the convener of this seminar.
Visiting delegations IIBD Case Competition 2010 on Corporate Sustainability
The IIBD secretariat has received many The IIBD Case Competition is a competition for IIBD member guests from different institutions who are and non-member universities worldwide. Its purpose is to visiting HKBU. They often meet with the strengthen internationalisation through enhancing student IIBD’s Director, Associate Director and and faculty networks, both social as well as professional. The professors from the School of Business to competition highlights the strategic challenges and managerial explore possibilities for future cooperation. dilemmas faced by global business leaders. Competitors have From March to May 2010, a total of 27 to work under pressure to solve a real world business problem visitors from 10 institutions visited the using simulated business conditions such as time-critical School of Business. The delegations deadlines and incomplete information, and formulate workable, included: action-oriented recommendations. The competition is a test of students’ creativity and problem-solving abilities. University of North Carolina University of South Carolina This year, the competition will be organised by the IIBD and HKBU’s Chinese Business Council on International Educational Case Research Centre. This year’s competition will focus on corporate sustainability. Exchange (CIEE), USA The deadline for application is May 10. Additional information is available on the website: University of Kent http://www.hkbu.edu.hk/~iibd/CC2010. Georg Simon Ohm University of Applied Sciences Nuremberg, Germany University of Duisburg-Essen, Study Tour Programmes Germany University Catholique de Lille, France The IIBD hosted the following study tours for undergraduate, MBA and EMBA students: Konan University, Japan Thammasat University, Thailand University of International Business and Economics, PRC
Baylor University (April 28-30, 2010) Council on International Educational Exchange (CIEE), USA (March 27 - April 4, 2010)
THE NEWSLETTER OF SCHOOL OF BUSINESS 13 BUSINESS BRIDGE May 2010 Alumni Corner Marketing Alumni Sharing Series “Managing the fun business – The theme park business”
Alumna Lisa Tsang, Senior Producer, Entertainment and Costuming of Hong Kong Disneyland was invited to share her experiences in theme park marketing, including how to manage “the 4Ps”. She also spoke about her career development and how she prepared herself for a career in this niche field.
Successful alumnus shares tips on career development in investment banking
On March 31, the BBA Young Executives Development Scheme invited business alumnus Anthony Wu, the Managing Director (Asia-Pacific Investment Research) of Goldman Sachs (Asia), to share with over 60 business undergraduates the job opportunities and career prospects available in investment banking. Quoting his personal story, Mr. Wu encouraged students to set a goal as early as possible and then optimize the use of time to gear up for their ideal career. “Language skills, product knowledge and a passion for the industry are the essentials,” he said.
14 THE NEWSLETTER OF SCHOOL OF BUSINESS May 2010 ALUMNI CORNER BUSINESS BRIDGE
Acknowledgement of Donations The School is most grateful to the following companies and individuals for their generous donations to support our development: Mr. Dickson Shang, Executive Director of HSBC Broking Services (Asia), donated HK$500,000 as endowment funds to set up H.P. Shang Admission Scholarship for recruiting talented freshmen to the BBA (Hons) programme. For the 2010-11 academic year, the Kearny Alliance (KA) will continue its donation to support maximum 3 mainland students to study at the BBA (Hons) programme. Each recipient will receive about HK$110,000 per year. This is the second year for the KA to offer scholarships for BBA students. The current KA scholarship recipient is Ms. Chen Qi Cheese (Human Resources Management). Apple Daily Limited HK$5,000, New Media Group (HK) Limited HK$8,000, and Corp-Vision Media Ltd. HK$10,000 donated to the derivatives research project of Dr. Billy Mak, Department of Finance and Decision Sciences. Alumnus Mr. Fung Shun Kin has donated HK$50,000 to the School Development Fund to support student scholarship and research activities. Dr. Chan Chun Tung, John, Chairman of Chaifa Holdings Ltd., donated HK$250,000 as endowment funds to set up Dr. John Chan Business Students Scholarship.
MBA conference strengthens communication between Hong Kong and Mainland students
To enhance communication between MBA students and alumni in Hong Kong and the Mainland, the Business School joined hands with the two MBA alumni associations (Hong Kong and China) to host the South China MBA Alliance annual conference on May 22-23. Entitled “Fabulous HKBU Visit cum the 8th Annual South China MBA Alliance Conference”, the conference attracted more than 120 MBA programme directors, students and alumni from 10 major universities in the Mainland.
A series of seminars on the financial and media environment in Hong Kong were arranged. The speakers included Dr. Zhou Bajun, Director of the Research Department of China Everbright Group, Dr. Wong Chung-ming, Associate Professor of Hong Kong Shue Yan University and Ms. Luqiu Luwei, Executive News Editor of Phoenix Satellite Television. Participants also had a chance to share their experience of studying for an MBA during the conference.
Addressing at the conference, Mr. Luo Gang, Chairman of the South China MBA Alliance and the HKBU MBA (China) Alumni Association, said: “This conference is the first major conference organised by the alumni association after entering the South China MBA Alliance. I hope participants can learn more about the Hong Kong environment and HKBU through the conference as well as strengthen their communication network with their Hong Kong and Mainland counterparts.”
The South China MBA alliance comprises nearly 10,000 MBA students and alumni from south-eastern China. Most of them are managers and industry leaders. The alliance members include Guangdong University of Technology, Guanxi University, Hainan University, South China University of Technology, School of Business of Sun Yat-Sen University, Lingnan College of Sun Yat-Sen University, Jinan University, Asia University, Taiwan, Guangdong University of Foreign Studies and Hong Kong Baptist University.
THE NEWSLETTER OF SCHOOL OF BUSINESS 15 BUSINESS BRIDGE ALUMNI CORNER May 2010
Alumni Gatherings Macau Alumni Dinner
The alumni gatherings provide very good opportunities to reunite, to update the alumni, This alumni dinner hosted by alumnus, to promote the cohesiveness and to celebrate the achievements and contributions to the Mr. Fung Sun Kin was held in Macau global business community by alumni and the School. From April 2009 to March 2010, on March 28, 2010. The Guests- 7 alumni gatherings were organised in Hong Kong, Guangzhou and Macau, as of-Honor were Dr. and Mrs. Tse Chi listed below: Wai Daniel (謝志偉校長伉儷), former President/Vice-Chancellor of Hong Kong Baptist University, and Professor Stephen Date Number of participants Location Cheung, Dean of School, shared details of the School’s recent development and March 28, 2010 6 alumni Macau the future plans of the School during the gathering. Several guests and alumni January 29, 2010 11 alumni Hong Kong attended the dinner, including Dr. Jacky So, Dean of the Faculty of Business Administration, University of Macau, Dr. October 23, 2009 10 alumni Hong Kong Vivienne Luk, Mr. Thomas Luk, Mr. Lam Man Tim and Mr. Ho Kock Leng. The September 4, 2009 10 alumni Hong Kong evening was thoroughly enjoyable and alumni were happy to meet up and share June 16, 2009 11 alumni Guangzhou stories about their times at HKBU and their career development. June 8, 2009 7 alumni Hong Kong
April 17, 2009 10 alumni Hong Kong
To review the recent photos of the luncheons, please visit our Facebook at www.facebook.com/hkbu.sob . More luncheons will be held in the forthcoming months.
Shenzhen visit of MBA alumni
In order to learn more about the business environment in mainland China, the Hong Kong MBA Alumni Association organised a visit to Shenzhen on April 10. The group visited Tencent Holdings Ltd. and Red Bull Vitamin Drink Co. Ltd. More than 40 students and alumni joined the visit. During the visit, they met senior executives of the two companies and learned more about their business and marketing strategies.
校友資料更新 保持緊密溝通
浸大十分重視與校友的緊密聯繫與溝通，並 希望時刻為校友提供大學最新消息和校友優 地址：九龍塘香港浸會大學逸夫校園逸夫行政樓六樓 傳真：+ 852 2337 4203 惠資訊，因此，各位校友的最新資料實在不 校友事務及 電話：+ 852 3411 7877 可或缺。如欲更新個人資料，請於本處網頁 電郵：[email protected] 網址：www.hkbu.edu.hk/alro 作網上更新。 大學傳訊處
16 THE NEWSLETTER OF SCHOOL OF BUSINESS The winning video clips of HKBU Video Clip Making Competition for BBA (Hons) Programme Theme: How do you see the School of Business of HKBU
The HKBU Video Clip Making Competition for BBA (Hons) Programme was successfully completed in January 2010. The competition aims to advance HKBU students’ knowledge towards the School of Business, to enable the development of students’ creativity and to promote the image of BBA (Hons) Programme.
Please view the winning video clips at http://www.hkbu.hk/bba/video.php
Champion – Memorable Business School Life
Produced by Cheung Tat-Lung (Finance), Chu Ka-Ho (Finance), Fong King-Leung (Finance)
1st Runner up – Give us a chance, give you a change
Produced by Chan Hak-Wai (Marketing), Yu Hiu-Ching (Human Resources Management)
1st Runner up – Love it, trust it
Produced by Bao Mengqiu (Marketing), Fan Jingyan (Chinese Language and Literature), Liu Xiaoxiao (Humanities), Yan Ruoxi (Finance), Zhao Wenfei (Computer Science), Zhao Li (Finance)
The School has launched its blog and Facebook page at the following internet addresses:
Blog : www.hkbu.edu.hk/busblog Facebook : www.facebook.com/hkbu.sob
The objective of our efforts is to provide an additional channel / venue to share our School news with the community through these popular platforms.
You may take this opportunity to become a fan of our School’s Facebook, whereby you will receive our School’s update events or news, and be able to write comments on the “Wall” and join our interactive discussion forum. You could also browse featured articles and news updates in our School’s blog which serves as an additional informative source of the School, faculty staff, students and alumni.
We welcome and look forward to your becoming a blogger and visitor of our School’s blog and Facebook page. E POSTAGE PAID PERMIT HK PORT PAYE NO. 2982
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To change your personal information, please email to [email protected] or fax to (852) 3411-5588. The information provided will be restricted for permitted use as defined by the University. If undelivered, please return to sender. 如無法投遞，敬請退回香港浸會大學工商管理學院。 HONG KONG BAPTIST UNIVERSITY Issue No.21, May 2010 第21期,2010年5月
THE NEWSLETTER OF SCHOOL OF BUSINESS BUSINESSBridge
HKBU School of Business gains prestigious AACSB international accreditation