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Volume 1, June 2006 where the memorieasre kept. Avenir usiness CREDITS ean’s Special thanks to the follow individuals who have contributed to the Volume 1, June 2006 devlopment of this yearbook: where the memoriesare kept. Yearbook Advisor Volume 1, June 2006 Professor Ann Asahmad Cover by Elayne Wong DMessage Club Page Designers IBA - Sonia Paul B BASS - Gerald Rarama ASA - Brian Chan and Brian Li SMA - Kim Jang and Jeanne Kong business degree is more than just learning about theory MISA - Vivian Kwong – it is about applying theory to real-world situations and CMA - Herwin Gill building networks with business leaders. It is more than just making the most of the opportunities that were given A to you, but rather, making your own opportunities. Text Editor Our various student organizations and resources within Raheel Virani SFU Business have provided our undergraduates with opportunities to help prepare themselves to become the leaders of tomorrow’s business world. From organizing local networking events to international competitions, there were countless opportunities for students, giving Website Space Provider them a head start on their future careers. Peter Keung As a leading business school in Canada, we are committed to providing the highest quality of education and the most diverse experience for all our students. We actively encourage cooperative education and international Campus Life Contributors exchanges as mechanisms to gain experience and Professor Rebecca Chan Allan appreciate our global business world. Anastasia Radetsk Alex Ku congratulate each and every one of you who have Ally Kim successfully completed your journey towards a BBA degree. I am fully confi dent that the various lessons Liane Lowe you’ve learned from your time here both inside and Jeff Dircks outside the classrooms have helped you pursue the goals Jessica Cheung I you have set for yourself. I sincerely wish you the best Julie Buckholz in the years to follow, and whatever endeavors you may choose to pursue, for the betterment of both yourselves, Ernie Love, PhD and the community. DEAN, SFU BUSINESS The yearbook committee sincerely apologizes for any unacknowledged contributions. We Dr. Ernie Love just want to let you know that we couldn’t have done it without you. Dean, SFU Business Simon Fraser University A business degree is [about]… BYear “ OOK making your own opportunities. ” 4 5 Yearbookecutives Eileen Tang E Design/Content Team Anton Lina Cecilia Chung Editor Promo Team Carolyn Ong Content Team Michelle Zhang Elayne Wong Design/Promo Team Isabelle Kao Editor & Design Team Creative Director Henry Wong Promo Team Spencer Britten Design Team Grace Li Design Team 8 9 FACULTY Faculty and staff at the SFU Business aim to deliver knowledge in a way that builds business skills. They bring leading edge programs and teaching methods to the students and are Committed to graduate programs, undergraduate programs, management development and co-operative education. WWordsords ofof WisdomWisdom Top Left (Clockwise): Nancy Hawkins, Stephen Specter, Jennifer Chang, Sam Thiara 13 12 WILLIAM R. HOLMES, MA, MBA PETER TINGLING, MBA, PHD EXECUTIVE DIRECTOR, UNDERGRADUATE PROGRAM ASSISTANT PROFESSOR, MANAGEMENT INFORMATION SYSTEMS To a fantastic graduating class; Congratulations graduands on your achievements. As you begin this new journey I offer you this advice. Do not think of your education as something that you have I know how hard you’ve worked to achieve what you have to date. The SFU BBA or can hold. Rather think of learning as something that you do. Just as we must eat M is a rigorous and demanding degree. Many of you have combined this challenge to survive, we also need to continually learn. Enjoy a short well deserved break in with extensive student activities and extracurricular accomplishments which have much the same way that we skip an occasional meal or choose candy over a salad. O provided you with professional experience, global awareness and personal growth. Do not however lose the hunger for knowledge or focus exclusively on enter- D tainment. Set a learning target. Whether it is to return soon for an extra general S As you enter the working world, I have the utmost confi dence that you will be able interest course, to complete an additional degree in a few years, to speak or listen I ISDOM to maneuver the twists and turns that your professional and personal lives will throw to someone next week who has a different perspective, read a book or visit some- at you. Likewise, I know that you will enjoy and take full advantage of the as yet where new. You may not hit your target but it is better to strive for it and miss it unforeseen and unimagined opportunities that will inevitably present themselves to slightly than to ignore it and achieve it completely. All learning does not take place W you. My only advice to each of you is to keep an open mind and consider each of in a classroom but it is a good place to start. W these opportunities carefully; take some risks and enjoy the adventure. F Peter Tingling is an Assistant Professor of Management Information Systems. Originally trained as a computer O OF Bill Holmes is currently the Executive Director of the Undergraduate Program in the Faculty of Business programmer he completed his MBA in 1995 and his PhD in 2005 after more than two decades in industry. An avid Administration at Simon Fraser University. He came to Simon Fraser following a fi ve year posting in Dubai as Dean reader he believes that life is too short to read good books. Instead he likes to read great ones. He asks you to email S of Business for a network of colleges across the United Arab Emirates. Bill’s career has spanned the corporate and him at [email protected] if you have any suggestions. educational sector and has included assignments in Europe and Asia as well as the Middle East. Bill holds a Master D of Philosophy (Ethics) from the University of Waterloo and a MBA from the University of British Columbia. R O ORDS W W W E EW DR. JUDY ZAICHKOWSKY PHD NANCY HAWKINS F PROFESSOR, MARKETING UNDERGRADUATE CAREER MANAGER Congratulations to the class of 2006. What a wonderful time in your life to create To all graduating BBA students, my sincere congratulations on making it to the A F your future with this degree. As you go forward you will fi nd how good life was as end of one journey and the beginning of a new exciting adventure. As you leave a student. Now you will fi nd more responsibilities in lives and wonder how you will the comfortable and familiar surroundings of the WMX, and step forward into the meet those challenges. I think the best advice I can give you is that life is diffi cult boardrooms of your future employer, remember to stay connected with the friends, and you should not measure your success by the size of your paycheque, house, faculty and staff, which you have met along the way at SFU. Maintaining relation- car, or any other material possession. Your success in life might better be measured ships with people from your past can often times become diffi cult when we lead by your family ties, your friendships, and fi nding a career that energizes you. I do such busy lives, but this network of friends and professionals can prove to be your hope that some of you have acquired the skills, aspirations, and determination to best support system as you progress in your careers. But never forget that you con- create energizing work environments for others. We depend on your success for trol your destiny, and all that stands between you and the top of the ladder, is the our future ladder. If opportunity doesn’t knock, build a door! Dr. Judy Zaichkowsky is a professor of marketing in the Faculty of Business Administration, Simon Fraser Univer- Nancy Hawkins is the Undergraduate Career Manager with the SFU Business sity. She received her Ph.D. from UCLA in marketing, with minors in psychology and statistics. She holds a Mas- Career Management Centre. Having completed her Degree in Psychology, and a ters degree in Consumer Studies from the University of Guelph and received a Centenary Alumni award from the Post Graduate Diploma in Education, she discovered that her own career passion was in helping students discover, University of Guelph in 2003 for outstanding contributions to research. Her 1985 Journal of Consumer Research prepare for, and manage theirs. Nancy has over 8 years of professional experience as a Career Specialist and Advi- paper on the involvement construct has been recognized as one of the top ten cited articles in consumer behaviour sor. She has worked and one of the most infl uential articles in the fi eld of advertising. She is a co-author of the leading textbook on with students and youth at a variety of roles with HRDC, the private and public education sectors. She has been Consumer Behaviour in Canada. She is the author of Defending Your Brand Against Imitation and has a new book recognized as a leader in career placement and has made hundreds of successful connections between students and entitled The Psychology Behind Trademark Infringement that will be published shortly. Dr. Zaichkowsky sits on fi ve employers over the years. In addition to her commitments at SFU during the day, Nancy also teaches French and editorial review boards and is President of Academic Women at SFU. Her previous administrative role at SFU was English to International elementary school students in the evenings. Nancy’s most life changing experiences came Director of the MBA program where she moved the program from 14th to 4th in Canadian University rankings.