Volume 1, June 2006 where the memorieasre kept. Avenir usiness CREDITS ean’s Special thanks to the follow individuals who have contributed to the Volume 1, June 2006 devlopment of this yearbook: where the memoriesare kept. Yearbook Advisor Volume 1, June 2006 Professor Ann Asahmad Cover by Elayne Wong DMessage Club Page Designers IBA - Sonia Paul B BASS - Gerald Rarama ASA - Brian Chan and Brian Li SMA - Kim Jang and Jeanne Kong business degree is more than just learning about theory MISA - Vivian Kwong – it is about applying theory to real-world situations and CMA - Herwin Gill building networks with business leaders. It is more than just making the most of the opportunities that were given A to you, but rather, making your own opportunities. Text Editor Our various student organizations and resources within Raheel Virani SFU Business have provided our undergraduates with opportunities to help prepare themselves to become the leaders of tomorrow’s business world. From organizing local networking events to international competitions, there were countless opportunities for students, giving Website Space Provider them a head start on their future careers. Peter Keung As a leading business school in Canada, we are committed to providing the highest quality of education and the most diverse experience for all our students. We actively encourage cooperative education and international Campus Life Contributors exchanges as mechanisms to gain experience and Professor Rebecca Chan Allan appreciate our global business world. Anastasia Radetsk Alex Ku congratulate each and every one of you who have Ally Kim successfully completed your journey towards a BBA degree. I am fully confi dent that the various lessons Liane Lowe you’ve learned from your time here both inside and Jeff Dircks outside the classrooms have helped you pursue the goals Jessica Cheung I you have set for yourself. I sincerely wish you the best Julie Buckholz in the years to follow, and whatever endeavors you may choose to pursue, for the betterment of both yourselves, Ernie Love, PhD and the community. DEAN, SFU BUSINESS The yearbook committee sincerely apologizes for any unacknowledged contributions. We Dr. Ernie Love just want to let you know that we couldn’t have done it without you. Dean, SFU Business A business degree is [about]… BYear “ OOK making your own opportunities. ”

4 5 Yearbookecutives

Eileen Tang E Design/Content Team Anton Lina Cecilia Chung Editor Promo Team Carolyn Ong Content Team

Michelle Zhang Elayne Wong Design/Promo Team Isabelle Kao Editor & Design Team Creative Director

Henry Wong Promo Team

Spencer Britten Design Team

Grace Li Design Team

8 9 FACULTY

Faculty and staff at the SFU Business aim to deliver knowledge in a way that builds business skills. They bring leading edge programs and teaching methods to the students and are Committed to graduate programs, undergraduate programs, management development and co-operative education.

WWordsords of Wisdom of Wisdom

Top Left (Clockwise): Nancy Hawkins, Stephen Specter, Jennifer Chang, Sam Thiara

12 13 14 A FEEWW WOORDSRDS OOFF WIISDOMSDOM Dr. Judy Zaichkowsky is a professor of marketing in the Faculty of Business Administration, Simon Fraser Univer- Fraser Simon Administration, Business of Faculty the in marketing of professor a is Zaichkowsky Judy Dr. by your familyties, your friendships, and car, oranyothermaterialpossession.Your successinlifemightbetterbemeasured your paycheque, house, and you shouldnotmeasureyour successby thesizeof meet thosechallenges. Ithinkthebestadvicecangive you isthatlifedif a student.Now you will forwardyour Asyou you futurewiththisdegree. go will awonderful 2006.What timeinyour lifetocreate tothe classof Congratulations P D Business of Faculty the in Program Undergraduate the of Director Executive the currently is Holmes Bill our future create energizingwork environments forothers. We onyour depend successfor you have acquiredtheskills, to aspirations, anddetermination hope thatsomeof sity. She received her Ph.D. from UCLA in marketing, with minors in psychology and statistics. She holds a Mas- a holds She statistics. and psychology in minors with marketing, in UCLA from Ph.D. her received She sity. a following Fraser Simon to came He University. Fraser Simon at Administration ters degree in Consumer Studies from the University of Guelph and received a Centenary Alumni award from the the from award Alumni Centenary a received and Guelph of University the from Studies Consumer in degree ters of Business for a network of colleges across the United Arab Emirates. Bill’s career has spanned the corporate and and corporate the spanned has career Bill’s Emirates. Arab United the across colleges of network a for Business of ROFESSOR University of Guelph in 2003 for outstanding contributions to research. Her 1985 Journal of Consumer Research Research Consumer of Journal 1985 Her research. to contributions outstanding for 2003 in Guelph of University educational sector and has included assignments in Europe and Asia as well as the Middle East. Bill holds a Master Master a holds Bill East. Middle the as well as Asia and Europe in assignments included has and sector educational R paper on the involvement construct has been recognized as one of the top ten cited articles in consumer behaviour behaviour consumer in articles cited ten top the of one as recognized been has construct involvement the on paper of Philosophy (Ethics) from the University of Waterloo and a MBA from the University of . Columbia. British of University the from MBA a and Waterloo of University the from (Ethics) Philosophy of . J and one of the most in most the of one and Consumer Behaviour in Canada. She is the author of Defending Your Brand Against Imitation and has a new book book new a has and Imitation Against Brand Your Defending of author the is She Canada. in Behaviour Consumer entitled The Psychology Behind Trademark Infringement that will be published shortly. Dr. Zaichkowsky sits on on sits Zaichkowsky Dr. shortly. published be will that Infringement Trademark Behind Psychology The entitled editorial review boards and is President of Academic Women at SFU. Her previous administrative role at SFU was was SFU at role administrative previous Her SFU. at Women Academic of President is and boards review editorial Director of the MBA program where she moved the program from 14th to 4th in Canadian University rankings. rankings. University Canadian in 4th to 14th from program the moved she where program MBA the of Director UDY Z , M AICHKOWSKY ARKETING P HD fi nd more responsibilitiesinlives andwonder how you will fl uential articles in the the in articles uential these opportunities carefully;take somerisksandenjoythese opportunities the adventure. you istokeep anopenmindandconsidereach of you. Myonlyadvice to each of thatwill inevitablypresentthemselves to unforeseen andunimaginedopportunities theasyet at you. Likewise, Iknow thatyou willenjoy andtake fulladvantage of thatyourto maneuver professionalandpersonallives thetwistsandturns willthrow E As you entertheworking world, Ihave theutmostcon provided you withprofessionalexperience, globalawareness andpersonalgrowth. with extensive accomplishmentswhich studentactivities have and extracurricular you have combinedthischallenge Manyof anddemandingdegree. is arigorous I know how hardyou’ve worked toachieve whatyou have todate. SFUBBA The To class; afantasticgraduating W XECUTIVE ILLIAM R.H fi nding acareerthatenergizesyou. Ido D IRECTOR OLMES fi eld of advertising. She is a co-author of the leading textbook on on textbook leading the of co-author a is She advertising. of eld , MA,MBA , U NDERGRADUATE fi nd how good lifewasnd how as good P ROGRAM fi cult fi ve year posting in Dubai as Dean Dean as Dubai in posting year ve fi dence thatyou willbeable fi ve ve Nancy Hawkins is the Undergraduate Career Manager with the SFU Business Business SFU the with Manager Career Undergraduate the is Hawkins Nancy doesn’t opportunity knock, buildadoor! ladder. If theladder,trol your destiny, isthe andallthatstandsbetween you andthetopof inyour systemasyou careers. progress best support Butnever thatyou con- forget friendsandprofessionals canprovesuch tobeyour busylives, butthisnetwork of ships withpeoplefromyour pastcanoftentimesbecomedif faculty andstaff, which you have metalongtheway atSFU. Maintainingrelation- your futureemployer, remembertostay connectedwiththefriends, boardrooms of forward theWMX,andstep intothe of andfamiliarsurroundings the comfortable anewexciting adventure. Asyou leave andthebeginningof one journey end of To BBA allgraduating students, onmakingittothe my sincerecongratulations U N Peter Tingling is an Assistant Professor of Management Information Systems. Originally trained as a computer computer a as trained Originally Systems. Information Management of Professor Assistant an is Tingling Peter Career Management Centre. Having completed her Degree in Psychology, and a a and Psychology, in Degree her completed Having Centre. Management Career programmer he completed his MBA in 1995 and his PhD in 2005 after more than two decades in industry. An avid avid An industry. in decades two than more after 2005 in PhD his and 1995 in MBA his completed he programmer Post Graduate Diploma in Education, she discovered that her own career passion was in helping students discover, discover, students helping in was passion career own her that discovered she Education, in Diploma Graduate Post reader he believes that life is too short to read good books. Instead he likes to read great ones. He asks you to email email to you asks He ones. great read to likes he Instead books. good read to short too is life that believes he reader prepare for, and manage theirs. Nancy has over 8 years of professional experience as a Career Specialist and Advi- and Specialist Career a as experience professional of years 8 over has Nancy theirs. manage and for, prepare NDERGRADUATE him at [email protected] if you have any suggestions. suggestions. any have you if [email protected] at him ANCY sor. She has worked worked has She sor. with students and youth at a variety of roles with HRDC, the private and public education sectors. She has been been has She sectors. education public and private the HRDC, with roles of variety a at youth and students with recognized as a leader in career placement and has made hundreds of successful connections between students and and students between connections successful of hundreds made has and placement career in leader a as recognized employers over the years. In addition to her commitments at SFU during the day, Nancy also teaches French and and French teaches also Nancy day, the during SFU at commitments her to addition In years. the over employers English to International elementary school students in the evenings. Nancy’s most life changing experiences came came experiences changing life most Nancy’s evenings. the in students school elementary International to English from her extensive travels all over the world as a Flight Attendant and independent backpacker. independent and Attendant Flight a as world the over all travels extensive her from H AWKINS C AREER M ANAGER in a classroom but it is a good place to start. placetostart. in aclassroombutitisgood slightly thantoignoreitandachieve itcompletely. doesnottake place Alllearning where new. You may butitisbettertostrive nothityour target foritandmiss to someonenextweek whohasadifferentperspective, readabookorvisitsome- inafewyears,interest course, tocomplete anadditionaldegree tospeak orlisten soonforanextrageneral itistoreturn Whether target. tainment. Setalearning Do nothowever orfocusexclusively forknowledge losethehunger onenter- much thesameway thatwe skipanoccasionalmealorchoose candyover asalad. to survive, breakin we well Enjoy alsoneedtocontinually deserved ashort learn. assomethingthatyou do. learning Just aswe must eat or canhold.Ratherthinkof your educationassomethingthatyou have offer you thisadvice. Donotthinkof onyour achievements. graduands Congratulations I Asyou beginthisnewjourney A P ETER SSISTANT T INGLING P ROFESSOR , MBA,P , M H ANAGEMENT D fi cult when we lead I NFORMATION S YSTEMS 15 GRADUATES

Our students are career-focused and come to SFU because they see our business programs as relevant. SFU inspires students to pursue life-long learning and establish ever-lasting friendships.

EExperiencesxperiences

Top Left (Clockwise): Edwin Yeung, Lin Yang, Viktoira Kettner, Jenny Chao

20 21 Lin Yang Kazumi Yoshimitsu Kwok Sin (Brenda) Yip Xiaoyu Zhao Finance Marketing Finance & Finance Management Science “Why do we fall? So that & MOS we might better learn to “Imagine if you suddenly learned pick ourselves up” “You’ll see a rainbow after that the people, the places, the all the sweat and tears.” moments most important to you were not gone, not dead, but worse, had never been. What would that be?” - A Beautiful Mind

I’m Lin and I came from China. In the summer of 2001, I came Birthplace: Kagoshima, Japan SFU has been great for my past 6 years of university life, including Busi- Birthplace: Beijing, China to to study. During the past fi ve years, I learned a lot Email: [email protected] ness co-op, exchange to Murdoch University, Australia, intramurals on Email: [email protected] and had many wonderful memories in this beautiful city, especially, Interests/Hobbies: Journal writing, Red Wine, CNN volleyball, and Burnaby Mountain Toastmaster. I can see myself grow- What do you remember the most about SFU: those days I studied at Simon Fraser University. I appreciate all Anderson Cooper 360 ing. I really enjoy it. Thank you very much! unbelievable high tuition fees and beautiful spot on top my instructors and those classmates, whom we had worked with What you remember the most about SFU: Great view of mountain together. They let me know a lot, learn a lot. No matter where I of the snow-capped mountains Looking forward to working as an investment profes- am in the future, I will remember those days, forever. sional in the future; I’m going back to China but will defi nitely come back and visit.

Edwin Yeung Accounting & Finance

SFU rocks~! Thanks to all the professors who have taken care of me in all these 4 years. Thanks to all the won- derful friends I have met throughout the years - Kenneth, Vivien, Charles, Winnie, and Ricky. Also, thank you, Xujuan Zhu Xuefeng Zhu Kev, who has always been there for me especially during the fi rst year. Most importantly, THANK YOU JENNY! Accounting & Finance Finance & *1437* Without you, my life sucks. Your love and support has taken me to the next level and overcome all the dif- fi culties in university. Thanks must also be given to some of my other friends – Gib, Hector, James, Eric, Johnny. Management You guys shared my happiness and troubles all along. Science Now that I am back in HK, I miss Vancouver, I miss SFU, and I miss my university life. To all the new under- grads, enjoy your time at SFU. It’s one of the most spectacular moments in your life. Don’t waste these 4 years, “Let life be beautiful like summer flowers get involved! Once again, THANKS guys~! and death like autumn leaves.”

The Business Department was pretty lovely, and I had Birthplace: P.R. China wonderful,wonderful,wonderful time there. Email: [email protected] My goal is to get both designations of CGA and CFA in Interests/Hobbies: Basketball Kenneth Yung the near future. What do you remember the Hopefully, some day, I would run my own business and most about SFU: Snow in March Finance have an accounting fi rm which only belongs to me.

They say these are the best years of our life. I think they are right. We were old enough to enjoy all the privileges of an adult but young enough for people to excuse our ignorance. We were living. We were carefree (except for the night before an exam). We were invincible. After 4 years of ‘higher’ education (or in my case, 5), rather than being proud of how much We know more than others, the result is the discovery of our lack of knowledge about this world that we live in. They say the older you are, the harder it gets to keep it real. I hope they are not right.

34 35 CLUBS

Join an active, vibrant community of young business leaders who are putting into practice the skills they learn. Eleven different clubs provide opportunities to develop organizational skills, increase your confi dence and play an active role in a business-related group. NNetworkingetworking

Top Left (Clockwise): AIESEC, ACE, SMA, Finance Club

40 41 WHAT?

Management Information Systems is a Business concentration that bridges the Business and IT world. MIS focuses on information systes in organizations, the analysis and design of information systems, in addition to LAN networks, support systems, databases and the Internet. HOW?

Want to get on an inside track? MISA offers networking events to let you get to know industry professionals. We’re also a great club that’s not afraid to have fun; join us in one of our socials or pub nights and you’ll see what we mean. To get involved with organizing MISA events, attend one of our weekly meetings. WHO?

http://www.sfubusiness.ca/misa/

47 CAMPUS LIFE

At SFU we have a diverse range of events open to the public from plays and exhibits to athletic events and lectures. Check out some of the events that has occurred in the past years and take a tour at the SFU campus life.

HHavingaving FunFun

Top Left (Clockwise): GYSO Event, AQ Lunch Time, SAM Appreciation Day, MBC Registrar

86 87 (ossia: SAD) A M p reciation ay

SO WHO’S THIS SAM CHARACTER ANYWAY? Right: Sam poses If you you’re one of the few people who doesn’t know who Sam is, for the camera. then you’re missing out on one of SFU Business’s best features. Also pictured is Sam Thiara is our Student Affairs Offi cer (SAO). The SAO works the book with with the various business clubs and makes sure they’re happy and have messages from S A what they need. His job is to ensure that the businessD clubs are well- various students. supported and that students receive an education that goes beyond the classroom. That’s why the student clubs and BASS got together in March 2006 on the second anniversary of Sam’s beginning with SFU Business in or- der show their appreciation for Sam’s amazing work. The fact that so many people from so many different clubs came together to show their genuine appreciation for Sam proves the great impact he’s made in SFU Business and the respect he’s received because of it. Sam was touched. SMA, like the rest of us, love San. They made a poster for Sam, and posted it in the Business Lounge for SAD (see below).

We all love Sam!! HERE’S WHAT ALL THE CLUBS DID FOR SAM: BASS bought Sam a cake, pictured on the far right. AIESEC made a cheer and a coupoin to clean up his offi ce. SMA made a poster; you can see it on the right. ASA made a card. BMP fi lled his offi ce with ballons. IBA gave him a CD with international music. MISA gave him an enlarged photo. BAM made a T-shirt just for him. Other students created the scrapbook for Sam. What about the Yearbook Committee? - You’re looking at it right now!

88 89 BASS VOLUNTEER APPRECIATION DAY

LEFT: TERRY BEECH, JENNY CHAO, RYAN MACDONALD, SHARON TONG, LOTUS HUANG, SAM THIARA

ABOVE: ANDREW KUMAR, ANTHONY TSEUNG, JENNY CHAO, ERICA LEUNG, SOMNATH SURESH, ARJUN VERMA

SFU BUSINESS & BASS VOLUNTEER RECOGNITION RECEPTION

he Volunteer Recognition Reception, held on March 28, 2006, was a thank you to all the students who helped serve their fellow SFU Business students. More specifi cally, it was an opportunity for BASS and the BBA Faculty to recognize those who contributed T BOVE NGELA ING their leadership and devotion to the SFU Business community. A : A L , KATHLEEN TAN

The event started with casual mingling and food. There was also a short RIGHT: LEJLA PEKARIC slideshow presentation of pictures collected from the various clubs. It was quite an interesting experience to watch the pictures of these students ABOVE: JESSICA BOYD, LEJLA PEKARIC LEFT: ANGELA LING, JASMINE CUMBERLAND, SAM THIARA, in action, and hearing some of them “ooh” and “ahh” as they recognized LEJLA PEKARIC

pictures from past events. BELOW: ANGELA LING, CAROLINE SANTOSO Our guest speaker for the evening was Miranda Lam, Chair of the Board for Volunteer Vancouver. After the slideshow, Miranda shared some of her leadership and volunteer experience. She mentioned one particular aspect of volunteerism and that is to “volunteer for the right reasons”. Miranda mentioned how volunteerism doesn’t always help one get ahead. Being a volunteer should be done because “one genuinely wants to help people.”

Providing an opportunity to recognize such people, while challenging oth- ers to do the same will hopefully create a stronger sense of student involve- ment within the school community.

LEFT: KATHLEEN TAN, SAM THIARA, NORBERT HUNG, SOPHIA ZHAO, HENRY LOWIS, ANGELA LING, ANDREW KUMAR, DAVE YU, JASMINE CUMBERLAND, JEHAN LALKAKA ABOVE: RYAN MACDONALD, ANDREW KUMAR

LEFT: SAM THIARA, SARAH LUBIK, RUCHITA SINGH, CARO- LINE SANTOSO, KIM JANG, ERICA LEUNG, KENNY YEN, YUCHING HO

90 91 Beyond the ulletin Classroom BUSINESS

CO-OP The BUZZ oard So, what is the BUZZ? Why, it’s the Business Faculty’s very own student newspaper, of Newspaper course! With topics ranging from student events on the more serious side, and panda pornography on the lighter side, there’s something for every business student. (i.e., misc. info) It’s a much more entertaining read BARGAINS: than your typical accounting text- B book, to be sure. West Mall parking is free if you stay past 1 am. West Mall parking is free for all on Convocation Day. Co-op is an integral part of many You can buy bottled drinks from SFU Business students’ degrees. SFU BUSINESS the vending machine in the Faculty Career Centre of Business Administration com- The program allows students to For all those who are lost when mon room for only $1.25, a $.50 gain much valuable experience in the it comes to writing a resume or discount. work world before they graduate. On cover letter, or who are just looking top of that, it’s a great opportunity for some career advice, the SFU Students registered in courses with for students to expand their networks Business Career Management Centre computer labs (e.g. BUS 237, 336) and improve upon themselves. is a saviour. get 50 pages of FREE printing. HOT DOG! Offering a wide range of career Need a paperweight? SFU business advising services, from help grads get a free paperweight on That’s right, hot dogs can be or- with cover letters and resumes, convocation day from the third fl oor dered at Ravens Cafeteria. to networking advice, to success reception. skills workshops, the Centre is an ALL ABOUT GARBAGE: A little known fact, oddly enough. invaluable resource to countless SFU BBA and MBA students alike. There is a talking garbage can near the Renaissance Coffee at the corner of the north and east concourses of the AQ (near the Museum of SFU BUSINESS Archaeology and Ethnology). The recepticle will open automatically Vancouver and say “Thank you” when its mo- SFU isn’t all concrete. tion sensor is activated. You’ll discover this if you head to SFU recently installed Canada’s fi rst SFU’s Vancouver campus, located at solar-powered garbage compactor, Harbour Centre. Pictured on the left named Big Belly. Big Belly can be is the beautiful Segal Centre, home to found in the plaza near the Corner- SFU Business’s graduate programs. stone Building. Newly-renovated, it was offi cially opened earlier this year.

92 93 CaseIT is an annual Undergraduate Business with a strong IT focus designed to find the best and brightest in strategic IT case analysis. It is our hope to provide students, who are studying various areas of IT and business, an avenue to showcase their skills in areas such as problem solving, team work, and critical thinking to a panel of industry professionals. In doing this, they will strengthen their confidence, their resume, and their business network.

The CaseIT executive committee consists of a group of students who are dedicated to bringing new opportunities and experiences to university students. We’ve recognized that today’s competitive job market requires each and every undergraduate student to have an edge in order to be successful. Hence, we formulated the concept of CaseIT - an undergraduate MIS case competition.

CaseIT’s vision is to provide students with the experience needed to produce that extra edge and to expand CaseIT’s influence from coast to coast. One day, we hope that all MIS students throughout North Ameri- ca will be provided with this valuable gift . http://www.sfubusiness.ca/caseit/

CaseIT 2006 Results: First Place : University of Calgary Second Place: Royal Roads University Third Place: Queens University

94 95 Get Your Smile On Event

The fi rst event hosted by the yearbook committee on Smile Wednesday March 15th and again on March 21st to attract Your graduating students to submit contents for the yearbook. et Student content is one of the key elements of a yearbook (or any yearbook, G n!!! for that matter). In order to encourage more student submissions, we organized a photo-taking session event called, “Get Your Smile On!” The idea behind this event was to make it more convenient for students who wanted to provide submissions for the yearbook. Rather than waiting for the students to get their pictures taken, we set up a booth at the 3rd fl oor WMX study area where we could take their pictures for them. As an added incentive to get more people to come out, we provided some free food and drinks (muffi ns, chips, and juice!). In addition to taking photos, we also handed out write-up forms for students who wanted to submit their grad and non-grad write-ups. This was the main reason why we held another “Get Your Smile On!” the following week. Aside from helping gather content for the yearbook, this event helped the yearbook staff become more united and learn more about each other.

With a beautiful Business backdrop, a variety of free food, and professional staff (that’s us!); we attracted a number of Business students to take photos and submit their write-up forms. This event helped increase the visibility of our yearbook, and I think, had a huge infl uence in making it a reality. Hurrah!

The fi rst event hosted by the year- book committee on Wednesday March 15th and again on March 21st to at- tract graduating students to submit contents for the yearbook.

96 97 SFU West Mall (WMX) Tour

98 99 Our Lovely SFU Scenery

View of Academic Quadrangle 40th Anniversary Flag 40th Anniversary Flag

Statue of Terry Fox Convocation Mall

Corner Stone Building

100 101 SFU Maggie Benston (MBC) Tour

102 103 SFU Academic Quadrangle (AQ) Tour

104 105 Congratulation to the class of 2006!

Thank you for your support and wishing you all the best for the future “Bon Avenir”

- 2006 CD Yearbook Committee

106 107