Role of Multimedia in Transfer of Agriculture Information
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www.vigyanvarta.com Vol-1 Issue-1 Nidhi et. al. (2020) Role of Multimedia in Transfer of Agriculture Information Nidhi*1, Lakhlani Manshiben M.2, G. R. Gohil3 and Pushpa Kumawat4 1 Subject matter Specialist, Krishi Vigyan Kendra, Nagaur, Agriculture University, Jodhpur 2 Agriculture University, JAU, Junagadh 3Associate professor, JAU, Junagadh 4Programme assistant, Krishi Vigyan Kendra, Nagaur, Agriculture University, Jodhpur Corresponding Author Nidhi Email: [email protected] OPEN ACCESS Keywords Agriculture, Agriculture software, Mobile, Multimedia How to cite this article: Nidhi, Manshiben M, L., Gohil, G.R. and Kumawat, P. 2020. Role of multimedia in transfer of Agriculture information. Vigyan Varta 1 (1): 1-4. ABSTRACT Multimedia is playing very important role in agricultural extension. Multimedia is proved to be most powerful opinion makers in this information era. Multimedia is a referred as use of more than one media of communication. Most effective Multimedia that we have newspaper, farm magazines, TV channel, radio, compact discs, mobile phones, video conferencing, computer and internet etc. There is large scope for using multimedia in transfer of agricultural information. It encompasses all the traditional forms of communication like video, still pictures, graphics, audio, animation, voice and text message are an excellent tool for extension communication. Mobile phone users possessed more knowledge as compared to the non-users. Therefore, it is recommended that cell phone enabled information services should be extended to the non-user farmers so that scientific knowledge about crop production techniques can be enhanced among the farming community. INTRODUCTION griculture is one of the largest and putting tremendous pressure on the agricultural most widespread industries in India production in the country. The pre-requisites A and an important part of the state’s for agricultural development are the successful economy. The fast-growing population is transfer of appropriate technology from the 1 | P a g e ©Vigyan Varta 2020 e-mail: [email protected] www.vigyanvarta.com Vol-1 Issue-1 Nidhi et. al. (2020) scientists to the farmers. It has been realized • Could be produced manually (by that there is wide gap between what is achieved drawing, printing, etc.) or by computer at the research stations and what farmers know graphics technology. and apply in the field. It is high time to bridge • Used in multimedia to show more this gap by transferring the technologies clearly what particular information is all developed by the research stations to the about (diagrams, pictures). farmers’ fields and to convert them into production. VIDEO • It is the technology of capturing, What is Multimedia? recording, processing, transmitting and reconstructing moving pictures. MULTI Many or more than one • Presently, video is mainly considered as an entertainment medium. But it has a great potential as a teaching tool. ANIMATION • The illusion of motion created by the Medium of communication MEDIA consecutive display of images of static elements. “It is a referred as use of more than one media • In multimedia, animation is used to of communication”. further enhance / enriched the “It refers to the integration of multiple media- experience of the user to further such as visual imagery, text, video, sound, understand the information conveyed to graphics, animation” them. Elements of Multimedia Uses of Multimedia 1. TEXT 2. AUDIO Multimedia provides an excellent and 3. GRAPHIC ample scope, need and role for communication 4. VIDEO to convey timely information to a large section 5. ANIMATION of their clientele. The readers can go through the multimedia at their own place and also TEXT preserves it for their use. • A broad term for something that contains It is widely used to convey the information words to express something. on modern technology and to motivate its • Text is the most basic elements of readers to action. Illiterate farmers however multimedia. have been found to obtain information from • A good choice of words could help convey the multimedia indirectly through their the intended message to the users. neighbors, friends and relatives. It provide AUDIO scope for recognizing achievements of individuals and groups. • Produced by vibration, as perceived by the sense of hearing. Application in Agricultural Extension • In multimedia, audio could come in the Agriculture Software for farmers form of speech, sound effects. Taking into consideration the individual GRAPHIC agriculture management by the farmers, some • Two- dimensional figure or illustration. useful software packages should be developed and made available on the website. Some of the software’s which needs urgent 2 | P a g e ©Vigyan Varta 2020 e-mail: [email protected] www.vigyanvarta.com Vol-1 Issue-1 Nidhi et. al. (2020) consideration are drip designs, green house • Navbharart Times design, cropping pattern, farm accounting and • Sandesh management. • Gujarat Samachar • DivyaBhaskar Agricultural Technology Dissemination • Nobat (jamnagar) through CD: • Jai Hind • The Agriculture Department has • Akila developed Multimedia based extension • Gujarat Mitra material in local language. • Bombay Samachar • Multimedia CDs on following topics will • SardarGurjari also be of great utility to the farmers: • KatchMitra o Pest and disease identification and Video Conference management. o Post harvest handling including • Video-conferencing is the new way of grading and packaging. communication by which one can talk to o Primary processing of Agriculture other side face-to-face. and horticulture produce. • It has a Microphone, Camera & computer. • One can see the picture of other side on Types of Multimedia screen and talk to each other. • Video-conferencing helps to reduce travel 1. Printed media costs, improves usage of management time 2. Electronic media and speeds up decision-making. • It also provides an effective way of 1. Printed media delivering cost-efficient training to It refers to paper publications individuals without the need to constantly circulated in the form of physical editions. travel to central locations. 2. Electronic media • About 250 Video-conferencing studios has been setup in India. It refers to any type of device that stores and allows distribution or use of Telephone (Kisan Call Center) electronic information • The Ministry of Agriculture have launched a Kisan Call Centre scheme on 21st PRINT MEDIA January 2004 for providing agricultural information to the farming community 1. Newspaper 6. Pamphlet through toll free telephone lines. 2. Posters 7. Magazine • A country wide common four-digit 3. Books 8. Circular letter number ‘1800-180-1551’ has been 4. News story 9. Leaflet allocated for KCC. 5. Success story 10. Folder • The replies to the queries of the farming community are being given through 14 List of Newspapers KCCs in 21 local languages covering all • The Times of India state and union territories. • Indian Express • Financial Express CONCLUSION • Economic Times It can be concluded that multimedia has • Dainik Jagran influenced the quality of extension work. It • Hindustan Dainik encompasses all the traditional forms of • Dainik Bhaskar communication like video, still pictures, • Hindustan Times graphics, audio, animation, voice and text • Express News message are an excellent tool for extension 3 | P a g e ©Vigyan Varta 2020 e-mail: [email protected] www.vigyanvarta.com Vol-1 Issue-1 Nidhi et. al. (2020) communication. Multimedia tools can be used REFERENCES to enhance the effectiveness of training programmers. Majority of the farmers had Das, A., Basu, D. and Goswami, R. 2012. having favorable opinion with the various Accessing Agricultural Information components of magazine. Subscriber through Mobile Phone: Lessons of IKSL Krushijivan farm magazine had significant Services in West Bengal. Indian impact towards selected agriculture technology. Research Journal of Extension The farmers mostly preferred to get technology Education. 12(3):102-107. transfer, agricultural marketing, rural Dinesh, N. K., Nirban, A.J. and Sananse, S. L. development and success story related farm 2010. Effectiveness of agricultural information from newspapers. programmers of ETV channel as Mobile phone users possessed more perceived by tele viewing farmers in knowledge as compared to the non-users. Dhule District. Agriculture Update. 5(3& Therefore, it is recommended that cell phone 4): 456-461. enabled information services should be Ganesan, M., Karthikeyan, K., Suma, P. and extended to the non-user farmers so that Umadikar, J. 2013. Use of Mobile scientific knowledge about crop production Multimedia Agricultural Advisory techniques can be enhanced among the farming Systems by Indian farmers: Results of a community. The farmers got maximum survey. Indian Journal of Extension knowledge with regard to Interactive Education and Rural Development. Multimedia Compact Disc is the most effective 5(4):89-99. and superior in imparting knowledge. Verma, S. R., Bairwa, R. K., Sharma, F. L. and Indoriya, D. 2013. Impact of cell phone enabled information services in the knowledge up gradation of farmer about improved crop production techniques. Indian Journal of Extension Education and Rural Development.21:159-164. 4 | P a g e ©Vigyan Varta 2020 e-mail: [email protected] .