DR. ASHOK KUMAR DASH Photograph Designation Assistant Professor

Title DR. ASHOK KUMAR DASH Photograph Designation Assistant Professor

Department Department of Business Administration Address (Campus) Ravenshaw University, Cuttack Address 21/3110, Mahanadi Vihar, Cuttack-4 (Residence) Ph. (Campus) Mob:9437176826 Fax Email: [email protected]

Web-Page Education Subject Institution Year Details B.Sc(Hons.). GM College Sambalpur 1989 Sub: Chemistry(Hons.) MBA IMIT (Cuttack) under Utkal University 1993 Specialisation: Marketing Management M.Phil. Not applicable Ph.D. Utkal University 2013 Subject: Brand Revitalization Career Profile Organisation/Institutio Designation Duration Role n Skypak Couriers Ltd. Marketing Executive From April Mumbai Location- 1994 to Marketing Cuttack, Orissa Sept 1995.

News Television Sales Officer From Sept Sales (India) Pvt. Ltd., New 1995 to Delhi(Pay channel Oct. 2001. Division of STAR TV NETWORK) Global Institute of Lecturer From Nov. Teaching Management, 2001 to Bhubaneswar, Sept. 2004. (Affiliated to BPUT Rourkela and Approved by AICTE, New Delhi Bhubaneswar Institute Assistant Professor From Sept. Teaching of Management 2004 to Information Oct.2007. Technology, Bhubaneswar (Affiliated to BPUT Rourkela and Approved AICTE, New Delhi) IBCS, Sikha Assistant Professor From April Teaching ‘O’Anusandhan 2008 to University, August Bhubaneswar 2008.

1 Centre for Business & Dean Academics From Teaching Information Science, August BCET, Balasore 2008 to (Affiliated to BPUT July 2016. Rourkela and Approved by AICTE, New Delhi) Department of Assistant Professor(Grade B) Since July Teaching Business 2016 to till Administration, date Ravenshaw University, Cuttack

Research Interests / Specialization Marketing Management , Product and Brand Management, Service Marketing, Consumer Behaviour, Retail Marketing, Strategic Management & Strategic Marketing Teaching Experience (Subjects /Course Taught) Research Guidance Research Experience: ___years Teaching Experience: 19 years (Subject/ Specialization: Marketing Management)

Honors / Awards and Administrative Assignments 1. Awards: UGC NET in Management in June 1998 2. Visiting Lecturer Title:  Resource person for Indian Post Executive Training Programme at DDCE, Utkal University during March2008 in the area of Service Marketing.  Resource person for Executive Training programme at Union Bank of India during April2008 in the area of Strategic Management.  Conducted training on “Basic Marketing Skills” for post-graduate students in Wigan & Leigh College, Bhubaneswar, From January 2008 to September 2008.  Resource person in Training programme for the staff of Jan Shikshan Sansthan, sponsored by Ministry of HRD, Government of India, in the topic Marketing & Publicity on 11th March, 2014.  Skill Enhancement Programme in Publicity & Public Relations for Professionals organized by FABS, Bhubaneswar Centre from June 2013 to May 2015.  Resource person in training course on “TERISMIC” organised by Proof & Experimental Establishment, Chandipur for Senior scientists of DRDO, in the topic “Competency Development at Work” on 26thth June 2014.  Resource person in Training programme for the staff of Jan Shikshan Sansthan, sponsored by Ministry of HRD, Government of India, in the topic Leadership for Creativity & Innovation in Delivery 18th September, 2014.  Conducted a training Session on Creating and delivering value to Customers at ICAR, National Rice Research Institute (NRRI), Cuttack on 5th December, 2017.  Conducted a training Session on Creating and delivering value to Customers at ICAR, National Rice Research Institute (NRRI), Cuttack on 29th August, 2018.

Publications Profile: Research Papers (Numbers only) Number of Publications:22 During 2015 -2020:10 Research papers:09 Reviews:Nil Book chapters:12 Books/ Monographs:01

2 Publications (List best 10 papers) 1. Routray, P., Dash, A.K. & Padhi, A. (2019), “Sustaining Innovation in Banking Services through Dynamic Capability: Role of HRM system” Think India Journal, VXXII, Issue 10, November 2019,pp. 6261- 6275,ISSN:0971-1260. 2. Routray, P., Dash, A.K. & Ray, P.P. (2017), “Emotional Intelligence in Service Sector: An inter Industry Comparison” Srusti Management Review, VX: 2pp.9-18. 3. Dash, P.C. & Dash, A.K. (2016), Strategies for Managing Shopping Mall: A Study in Eastern Region in India, FMU Journal of Management 4(1), pp61-68, ISSN 2320-8899. 4. Sahoo, S.K., Routray, P & Dash, A.K.(2014), Does Motivation Really count for Sales force Performance in Pharmaceutical Industry?, Business & Management Research, Vol -3 No. 2, pp. 1-7,ISSN- 1927-6001. 5. Routray, P., Dash, A.K. & Misra, D.P. (2014), Bridging Skill Gap for Organizational Excellence: An Empirical Study of Selected Banks in India, FMU Journal of Management, 2(1), ISSN 2320-8899. 6. Dash, A.K. & Routray, P. (2012), Role and Significance of Branding in SMEs, Anvesa: 7(1), pp. 41-46, ISSN0974-715x. 7. Dash, A.K. & Routray,P.(2011), Choosing Right Green Marketing Strategy for Gaining Competitive Advantage, Kushagra International Management Review, Volume 1,No. 1,December, pp82-88, ISSN2250-0960. 8. Routray, P., Dash, A.K. & Mohanty, K. (2010) Talent Management: A Study on Retail Sector in Orissa in Anvesa: 5(1&2) pp56-68, ISSN0974-715x. 9. Dash, A.K. & Mishra, B.B. (2010), Pharmaceutical Industry of India: A Critical Analysis, The Chankaya-Journal of RIMS, Vol.X, Issue 2, July-December,pp. 71-81,ISSN:0972-3943. Articles / Year / Page Reviews published in journals and edited books: 1. Dash, A.K. & Das, S.R. (2017) Strategies to manage Branded Generics in Pharmerging Market: A Case of India in the proceedings of National Management Conclave on “Business Innovations and Sustainability” published by School of Management, NIT, Rourkela. 2. Dash, P.C. & Dash, A.K. (2015) Understanding Shopping Mall Preferences for gaining Competitive Advantage: A Study in Eastern Region of India, in Sustaining Competitive Advantage in Sevice Sector by SOAU Press, Bhubaneswar, ISBN: 978-81-930417-1-0. 3. Routray, P. & Dash, A.K. (2015) Business Excellence through Employer Branding: A case of High Performing Organisations. In. Business Excellence published by Excel Books, NewDelhi.ISBN:978-93-5062-619-1. 4. Kar,A., Dash, A.K. & Hati,L.(2015) Role of R& D Professionals towards achieving Business Excellence, in Human Development for Business Excellence, ISTD New Delhi. ISSN: 2231-0681. 5. Dash, A.K. & Routray,P.(2014) Growing & Sustaining Pharmaceutical Brands in Emerging Markets in the International Conference on Business Paradigms in Emerging Markets in Conference Proceedings Published by Springer(ISBN:978-93-5196-520-6). 6. Routray, P. & Dash, A.K. (2012), Strategising Inclusive Business in Indian Context in ed. Book, “Inclusive Growth in New Market Regime”, Chandrabhaga Prakashani, pp. 340-348, ISBN: 81-85876-44-4. 7. Dey, M.C. & Dash, A.K.(2012),Inclusive Growth: Role of Government and Financial Institutions, Strategising Inclusive Business in Indian Context in ed. Book, “Inclusive Growth in New Market Regime”,Chandrabhaga Prakashani, pp86-96 ,ISBN:81-85876-44-4. 8. Dash, A.K. (2010), Competitive Advantages of Pharmaceutical Firms-Case of Dr. Reddy’s Laboratories Limited in ed. Book, Economic Meltdown: Challenges for New Age Managers, Excel Books, pp. 315-320, ISBN: 978- 93-80697-39-0. 9. Dash, M., Das, J, & Dash, A.K.(2009),Mobile Banking: Challenges and Opportunities for Banking Sector in Financial Sector-Contemporary Issues, Serial Publication, New Delhi, pp.71-84,ISBN978-81-8387-281-2. 10. Dash, A.K. & Routray, P.(2009),Branding Strategies of Ranbaxy laboratories limited in ed. Book, Emerging Market” in “Marketing in Emerging Markets”, Excel Books, New Delhi,2009,pp. 38-51,ISBN 93-80697-39-2. 11. Dash, A.K, Competency Development at Work in TERISMIC a publication of DRDO, New Delhi, 2014. 12. Dash, A.K., “Business Level Strategy” Course Material for Odisha State Open University during June 2018.

Books / Monographs

Dash, S., Routray,P. & Dash, A.K., & “Principle and Practice of Management: Concept & Cases” N.B. Publications, New Delhi (ISBN: 978-81-932-954-6-5),2019

Conference / Seminar Attended 1. XIMB-TISS National Conference on CSR held at XIMB, Bhubaneswar during 9-11 February, 2012. 2. 42nd National Conference of ISTD on Value Creation through Human Development: The Emerging Dimensions held during 20th and 21st January, 2012 at ISTD, Kolkata Chapter.

3 3. UGC aided National Seminar on “Women Empowerment Through Self-Help Group” organised by P.G. Department of Commerce, Fakir Mohan Autonomous College Balasore on 27th December, 2011. 4. Eastern Regional Convention of ISTD & National Conference on Leveraging HR for Global Competitiveness organised by ISTD(Bhubaneswar Chapter), RCM(Autonomous) & AIMS at Bhubaneswar on 23rd April 2011. 5. National Conference on Information & Knowledge Management organised by P.G. Department of Information & Communication Technology and P.G. Department of Business Management, Fakir Mohan University, Balasore on 12th March,2011. 6. National Conference on Facilitating Organizational Excellence: The Role of Training & Development organized by ISTD, Bhubaneswar Chapter in collaboration with Regional College of Management(Autonomous), Bhubaneswar on 29th & 30th April 2010. 7. National Seminar on Capacity Building of SMEs in Orissa organized by P.G. Department of Business Management, Fakir Mohan University, Balasore on 13th February,2009. 8. National Conference on “Knowledge Management: Capturing & Structuring for a High Performance Enterprise”, February 20-22 2008, organized by IBCS, Sikha ‘O’ Anusandhan University, Bhubaneswar, sponsored by AICTE, Govt. of India. 9. Roundtable-cum-Workshop on “Principles of Distance Education held at Fakir Mohan University, Balasore in collaboration with STRIDE, IGNOU, New Delhi during January 07-09, 2007. 10. National Conference on “Creating Value: Challenges for firms” at IBCS, Bhubaneswar sponsored by AICTE, Govt. of India during July 13-15, 2007,. 11. Workshop on “Business Administration Education” at BPUT, Bhubaneswar during January 17-18, 2006. 12. Seminar on Microsoft Dynamics sponsored by Microsoft at Bhubaneswar on 8th September 2006. 13. National Workshop on “Managing Change” sponsored by AICTE, Govt. of India at IMIS, Bhubaneswar during September 19- 20,2003.

Conference Presentations 1. Impact of organizational culture on organizational effectiveness in “Weatherproof Organization: Challenging the Challenge” organized by Asian School Business Management, Bhubaneswar during 22nd & 23rd February, 2019. 2. Implementation of Business Strategies in International Organization-A Case Study in 6th International Management Convention “ Creating Smart organizations-Redefining Business” organized by Asian School of Business Management, Bhubaneswar during 11th,12th & 13th January,2018. 3. Strategies to manage Branded Generics in Pharmerging Market: A Case of India in National Management Conclave on “Business, Innovation & Sustainability” held during 7th & 8th January, 2017 organised by School of Management, NIT Rourkela. 4. Sustaining Innovation in Banking Services through Dynamic Capability in National Conference on Rethinking People Management organized by Xavier School of Management, Xavier University in Collaboration with National HRD Network during 3rd-4th February, 2017. 5. Impact of Make in India on Global Pharmaceutical Industry in 37th All Odisha Commerce Conference during 12th-13th February, 2017. 6. Challenges of Implementing GST: A Study on global experiences in Joint National Seminar on GST: An Overview and its Practical aspects during 26-27 March, 2017 organised by Post Graduate Department of Business Management, Fakir Mohan University in association with The Institute of Cost Accountants of India 7. Presented a paper on “Understanding Shopping Mall Preferences for gaining Competitive Advantage: A Study in Eastern Region of India” in International Seminar National Seminar on “Sustaining Competitive Advantage in service Sector” organised by Faculty of Management Sciences (Siskha‘O’Anusandhan University) during 15th and 16th May, 2015. 8. A Paper on Business Excellence through Employer Branding: A Case of High Performing Organisations In The 3rd National Convention Organised by Asian School of Business Management during 5th -7th February, 2015. 9. Presented a paper on Next Generation Leadership Challenges: Role of R&D Professionals towards achieving Business Excellence in the 44th National Convention of Indian Society of Training & Development, New Delhi organized by ISTD Bhubaneswar Chapter during 19th-21st February, 2015. 10. Presented a paper on Brand Revitalisation: A Study of Selective Pharmaceutical Brands in India in the Third International Marketing Conference organised by Indian Institute of Management Calcutta during 18th -20th December, 2014. 11. Presented a paper on Growing & Sustaining Pharmaceutical Brands in Emerging Markets in the International Conference on Business Paradigms in Emerging Markets organised by NIT, Rourkela during 12th -13th December, 2014. 12. Presented a paper on “Green Marketing: A Means for Sustainable Development in Banking Industry” in the two day UGC sponsored National Seminar on “Management Practices and Sustainable Development” in Department of Business Management, Fakir Mohan University, Balasore during 23rd & 24th March 2014.

4 13. Presented a paper on “Business Models For Inclusive Growth in Emerging Markets” in the two day National Conference on “Emerging Markets and Inclusive Growth: A New Perspective” in Department of Business Management, Fakir Mohan University, Balasore during 2nd & 3rd March 2012. 14. Presented a paper on “Choosing Right Green Marketing Strategy for Gaining Competitive Advantage” in Kushagra International Management Conclave 2011 on Strategic Resource Management during 3rd & 4th December, 2011. 15. Presented a paper on “Branding in SMEs” in UGC sponsored National Seminar on Strategic Marketing for Sustainable Entrepreneurship organised by P.G. Department of Commerce, Utkal University, Bhubaneswar during 5th and 6th , March ,2011. 16. Presented a paper on “Competitive Advantages of Pharmaceutical Firms-Case of Dr. Reddy’s Laboratories Limited” in AICTE sponsored National Seminar on “Economic Meltdown: Challenges for New Age Managers” organised by IBCS (Siskha‘O’Anusandhan University) during 17th and 18th December, 2010. 17. Presented a paper on “Branding Strategies of Ranbaxy Laboratories Limited in the Emerging Market” in International Conference on Marketing in Emerging Markets organised by RIMS, Rourkela during 6th and 8th September, 2009. Professional Societies Memberships  Life Memberships: Odisha Commerce Association

Projects ( Major Grants / Collaborations)

Completed__ projects funded by _____ and ___ projects by ______Projects in hand___ (supported by ______) Projects submitted___

Other Details - Academic / Research

1. Attended the UGC sponsored Refresher Course in the area “Management” at Utkal University, Vani Vihar, Bhubaneswar from 06.12.05 to 26.12.05 and awarded Grade ‘A’ 2. MDP on Performance Management organised by IBCS, Jagamara, Bhubaneswar, and sponsored by AICTE, Govt. of India during 8th and 9th July, 2006. 3. FDP on Services Marketing: Contemporary Topics in Academics organised by IMIS, Bhubaneswar sponsored by AICTE, Govt. of India during 7th and 19th , May 2007. 4. SDP on Research Methods in Management at IIT Kharagpur, Kolkata Campus during 7 -12th December 2009. 5. FDP on Statistical Package on Social Sciences: An Important Research Tool sponsored by BPUT, Rourkela, held at Srusti Academy of Management, Bhubaneswar on May12-13, 2011. 6. FDP on Data Warehousing and Data Mining ; Concepts and its Research Trends, Sponsored by AICTE New Delhi, held at Balasore College of Engineering and Technology, Balasore, during 21 Oct 2013 – 3 Nov 2013.

Dr. Ashok Kumar Dash (Name / Signature of the Faculty Member)