Graphic Identity Guidelines Marketing Department
Hands-on educationwww.oit.edu for real-world achievement. Hello,
you can call us Oregon Tech for short. Oregon Tech wishes to present a consistent identity to the public. This The Oregon Tech tagline,Hands-on education guidebook is designed to help all members of the campus community to better for real-world achievement, was developed in understand the institution’s core symbols and their appropriate use. 2008 by Jon Lee + Associates Brand Strategy & Development of Portland, Oregon. The tagline process was initiated by the school’s These logos serve as readily identifiable symbols that reinforce the Oregon marketing committee in 2007, included many Tech name and give a sense of unity to our publications, stationery, websites, internally generated taglines, and involved a merchandise, and other forms of communication. We invite you to use these significant brand research project to develop and test concepts for the university’s positioning, designs with pride, reinforcing the quality of an institution that grows in messaging and taglines. The tagline states, reputation annually. The guidebook is the work of corrective action to enforce the simply and directly, the school’s distinctive consistency of the institution’s communication efforts, and will prove useful to position concept—hands-on/applied learning— you in your correspondence and other publications. and its benefit to Oregon Tech’s students. While use of the tagline is encouraged, as is Thank you for your attention to this important matter. focus on the position concept it expresses, in many cases its use is optional. These Graphic Sincerely, Marketing Identity Guidelines have been expanded to include information and examples for use of the tagline in the context of other graphic and textual elements. Owl’s eye graphic Institutional seal Athletics
Logos Color
These are the official logos of Oregon The institution seal is reserved for There are official, defined school colors. Tech. They are the only logos that should specific uses. Academic certifications, be used to represent the institution. official documents and awards Blue require the use of this graphic mark. Offices and departments at Oregon Tech Pantone Matching System (PMS) 540 do not have permission to create their CMYK process values: 100, 55, 0, 55 The seal is not approved for use on own logos or visual identifiers. RGB values: 0, 55, 103 other campus materials, without Hexadecimal: 00 37 67 When referring to Portland-Metro in expressed permission from the President’s Office. documentation, it should be referred to as Gold either “Oregon Tech Portland-Metro” or “Oregon Tech Portland-Metro Campus The athletics logo is used for Pantone Matching System (PMS) 122 (in Wilsonville).” publications, merchandise, and CMYK process values: 0, 17, 80, 0 uniforms related to the Oregon RGB values: 255, 210, 79 These graphic identifiers are registered Tech’s athletics program. Hexadecimal: ff d2 4f trademarks and may not be used by off-campus groups, or for business Academic programs do not have Black and white are the only other or fundraising purposes, without permission to use the logo, unless colors to be used with the institution permission. their coursework is assigned in logo. Specific uses of color are described conjunction with Oregon Tech in each section of this guide. Additional The owl’s eye graphic is an accent Athletics. accent colors used in the design of identifier. It does not replace “Oregon publications require approval. Tech” and can only be used if the full logo is present elsewhere on a piece. One-color, PMS 540 Two-color, PMS 540 + PMS 122
Two-color, with outline Examples
One-color, Black Portland-Metro Two-color PMS 540 + Metallic PMS 872
One-color, reversed over black Seattle Campus
One-color, Black
UTE OF IT T T E S C N H I N
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Seal Full logo Logo with Location
The Oregon Tech seal is designed to The Oregon Tech block logo is There are times where it is officially verify academic documents. a general identifier for use on approved to list the unique Because use of the seal is restricted, institution publications, stationery, location or office below the it is not available on the website merchandise, web pages, and other Oregon Tech logo. The for downloading. Please contact graphic treatments. The proportions corresponding text should not be the Office of the President prior to should never be altered. This logo larger than the text of the Oregon reproduction. can be reduced or enlarged to any Tech logo. size, as long as the proportions remain unaltered and readability is Please contact the Marketing not compromised. Office to create an approved file for your use. The logo must not be used in conjunction with other type, graphics, or logos to form a combined graphic element.
Reminder You must get prior approval from the Marketing Department to use the logo on a sign or banner. Repeat the space above the capital’s height to reflect the space needed between the logo and other graphic elements.
Repeat the space below the character’s baselines to reflect the space needed between the logo and other graphic elements.
Clubs & Program logos Space Which file do I need? For print, there are two options: Student club logos will not appear The illustrations above details the buffer “.eps”– vector-based, high resolution format on official Oregon Tech publications. space requirement to be considered when “.tif ”– pixel-based, high resolution format Student Programs, as organizations using the institution’s graphic identifiers. that manage their own budgets, may For Web, there are two options: have logos that appear on Oregon Tech Space is needed to prevent obstruction of “.jpg”– web-based, low-resolution format publications, with approval the Oregon Tech brand with that of other “.gif”– web-based, low-resolution format by the Marketing Department. visual elements and identities. Student Programs are welcome to Often “.jpg” files can be saved at a high ask for assistance with designing resolution. However, they are lossy files, their graphics from the Marketing Placement which reduce in file size and quality the Department. more they are saved. For best results with a The graphic identifier must have printed format, use either “.eps” or “.tif ” If any student club or organization prominence. Place the logo at the top of a formats. wishes to purchase services from a piece at all times. vendor with the intent of rendering Logos are available for download online at a graphic on behalf of Oregon Tech, Where full-bleed ink coverage is feasible, a www.oit.edu/marketing. Camera-ready and they are encouraged to contact the gold bar may extend from the right of the digital copies of the logo are available from Marketing Office to ensure they TECH block, and fill the header area of the Marketing Department. receive highest quality artwork for the piece. production. Prominence is also achieved by centering the logo on the cover or front, where it is not overshadowed by other elements. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 This is an example of the Franklin Gothic - Demi Condensed set of characters approved forWordmark use. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 This is an example of the Garamond set of characters approved forcopy use. It may also be set in Bold, Italic, and Bold Italics. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 This is an example of the Franklin Gothic - Book set of characters approved fortitle and headline use. It may be set in Demi (bold), Italic.
Typeface
The typefaces chosen to compliment may be bolded and italicized as Titles and other headlines the Oregon Tech logo are Franklin appropriate. Franklin Gothic - Demi is the only Gothic and Garamond other acceptable typeface to be used Suggested formats include for titles, headlines, subheadlines, or The consistent use of these fonts is Garamond 12 pt. with single spacing other dominate text. a simple way to establish continuity or Garamond 10 pt. with 1.5 line and present a professional, unified spacing; both formats use double Suggested formats include Franklin appearance. spacing between paragraphs. Gothic - Demi, 18 pt. with single spacing. Further bolding, italicizing, Franklin Gothic - Demi Condensed Sans Serif Alternative and underlining is unnecessary given is the only acceptable typeface for Alternative text separated as a the contrast between text size and use of the words “Oregon Tech,” or call-out, sidebar, emphasis, or character sets. “Oregon Institute of Technology,” highlighted text is to be set in unless it appears in the content Franklin Gothic - Book. Text may be of basic correspondence. If so, bolded and italicized as appropriate. it should match the body copy’s current formatting. Suggested formats include Franklin Gothic Book 10 pt. with single The recommended font for letter spacing or Franklin Gothic Book text on Oregon Tech stationery is 8 pt. with 1.5 line spacing; both Garamond. Body copy should be formats use double spacing between set in regular character style. Text paragraphs. Oregon Institute of Technology 3201 Campus Drive Klamath Falls, OR 97601
Name Title
000.000.0000 (office) Addressee’s name Oregon Institute of Technology 000.000.0000 (fax) Organization name Office or department name Garamond, 12pt Address line 1 3201 Campus Drive Oregon Institute of Technology 3201 Campus Drive Address line 2 Klamath Falls, OR 97601 Klamath Falls, OR 97601 City, State, Zip Month Date, Year
Lorem Ipsum, www.oit.edu Hands-on education for real-world achievement. Sed tempus commodo auctor. Aenean mattis felis vel erat suscipit ullamcorper eu adipiscing ante. Nulla facilisi. Integer sed facilisis neque. Aliquam viverra, est nec vulputate interdum, ligula diam semper enim, quis sagittis ligula dui sed lectus. Praesent nec nulla eu orci venenatis accumsan. Donec laoreet facilisis urna, nec semper leo porta ut. Maecenas dignissim ultricies mauris, vitae iaculis diam ultricies vel. Phasellus tempus luctus nisi sed dignissim. Donec vitae mauris a odio vulputate pharetra in a est. Vestibulum mattis dignissim tellus, ac lacinia tellus posuere sit amet. Suspendisse sed dui eu augue egestas mattis id volutpat quam. Vestibulum vulputate sapien ut arcu malesuada at scelerisque justo elementum. Fusce adipiscing metus id libero tempus dictum.
Duis dui mauris, rutrum ac hendrerit semper, Calibri,sollicitudin Bold, id lectus. 11pt Aenean vel quam eros, vel pharetra elit. Nulla augue lectus, dapibus vel cursus sed, luctus in neque. Morbi quisName, purus dui. Proin accreditations nec turpis turpis. Phasellus eget vulputate nulla.Calibri, Donec Italics,felis sapien, 11pt faucibus eu tempor ac, convallis id nibh. Vivamus nec lorem vel tortor gravida consequat ut vitae leo. Pellentesque placerat,Job turpistitle porta suscipit feugiat, libero dolor faucibus quam, vel consequat ante sapien ac felis. Donec mattis magna in risus mattis tincidunt. Nullam at orci ut velit consectetur ornare. Calibri, Bold, 11pt Donec nibh tortor, porta vitae varius at, sagittis eu arcu. Etiam at velit magna, id egestasOregon tellus. Cum Institute of Technology sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In eu orci purus, non dapibus velit. Maecenas gravida massa vel sapien auctor adipiscing. Aenean velit3201 turpis, varius Campus Drive, Klamath Falls, OR 97601 at interdum eget, suscipit et justo. Suspendisse in lobortis massa. Praesent mi quam, elementum nec tincidunt vitae, scelerisque at tellus. Ut eget egestasCalibri, augue. 11pt Praesent sed felis orci, sit [email protected] accumsan | 541.885.0000 (office) | 541.885.0000 (fax) leo. Nunc lacus arcu, hendrerit eu lobortis at, rhoncus nec nibh.
Closing, www.oit.edu
Your name Job title, Office or department
Digital Signatures: E-mail from your oit.edu account Hands-on education for real-world achievement. is digital stationary, and therefore should remain consistent with the graphic identity of the institution. Stationery Your e-mail signature serves the exact same purpose as business cards, Letterhead and envelopes from your computer or to send it and should include basic contact Departments and offices on electronically. Links to the templates information. Please follow the campus are urged to use the are available online. guidelines when setting up your official institution stationery for signature to reflect our professional correspondence. We encourage Business Cards appearance. offices to use the general Oregon Business cards serve to relay Tech letterhead, which does not contact information. Extensive lists Extending the web address to one, specify office or department. Your of accreditations, certifications, relevant page in the oit.edu domain department will be specified in the professional organizations, or other (example: www.oit.edu/admissions) content of your letter, and on the logos and graphic identifiers not is permitted. Promoting a link outside of the mailing envelope. directly related to Oregon Tech are outside of Oregon Tech is not not permitted. appropriate. IF YOU BELIEVE THAT YOU HAVE A COMPELLING NEED Ordering Adding other phone numbers, such that requires specialized stationery, When you run out of cards or as a cell phone, is permitted. please contact Marketing to discuss stationary, send a request for your request and the design criteria. new cards to your department Due to font restrictions with digital administrative assistant, who can correspondence, please use Calibri Electronic Templates order them through the Document as a default typeface, in a dark blue Templates for Oregon Tech Resource Center online ordering color. letterhead are available for use on form. your computer. These formats enable Images of logos increase file size you to print stationery directly and are not recommended. Have a Marketing Request? To request assistance from the Marketing Department, start by accessing the Marketing Request Form in the TECHweb.
Your contact information will be automatically updated After you have completed the request form, you will be on the form. Please be prepared to provide the contacted by someone in the Marketing Department to get following: more details about your project. Some additional questions could include: 1. The type of project you are working on (brochures, Sample Usage Guidance for Transition from Wilsonville to Portland-Metro news release, poster, etc). 1. Who is the intended audience of your project?
2. The date you would like to receive the finished 2. What kind of specifications will oury project have? Current Usage New Usage Notes product. (weight of paper, color or black/white ink, total Oregon Tech Wilsonville Oregon Tech Portland-Metro 3. Which Index code will be charged for the project quantity needed, etc) Oregon Tech Wilsonville Campus Oregon Tech Portland-Metro Campus (in Where appropriate, use “in Wilsonville” in costs. 3. Will you also need mailing services? Wilsonville) parenthesis after use of Portland-Metro 4. Person who will ultimately sign off on the project Degree Programs at Wilsonville Degree Programs at Portland-Metro In some instances it is awkward to just say (as well as the Budget Authority for the Index code, Campus Portland-Metro without adding campus if these are not the same person). At this point, your project will be assigned to the Marketing Department staff member who can best address your needs, and you Oregon Tech's urban campus is located in Oregon Tech's Portland-Metro campus is will be notified when a proof is available for approval. At any point in the process, or even if you have general questions, you may Wilsonville, 18 miles from downtown located 15 miles south of downtown, in contact Marketing at (541)885-1162. Portland. The Wilsonville campus is the community of Wilsonville. The designed to provide an industry-focused Portland-Metro campus is designed to educational experience at the heart of provide an industry-focused educational Silicon Forest. experience at the heart of Silicon Forest.
Outdated Material The Tagline Oregon Institute of Technology serves students Oregon Institute of Technology serves and employers in the Portland metropolitan students and employers by offering area by offering university degree programs at undergraduate and graduate degree Please remove, discard, or recycle The tagline may be used whenever required in all cases. The size and the Oregon Tech Wilsonville Campus and the programs at its Portland-Metro Campus (in any materials that use the old the Oregon Tech logo is present. placement are not regulated, but Willow Creek Center (WCC) in Beaverton. Wilsonville) and at the Willow Creek Center logos. They are no longer used. Using the tagline without the logo in the messages is to act as a final (in Beaverton). general proximity is not allowed. In message or closing. at the bottom An Oregon Tech degree at the Wilsonville An Oregon Tech degree at the Portland- general, the tagline should have less of a publication or letter. It is Campus blends theory and real-world practice Metro Campus blends theory and real-world visual “impact” than the logo. recommended to be paired with the in well-equipped laboratories and project- practice in well-equipped laboratories and institution’s website, www.oit.edu based courses. project-based courses. The tagline is a companion element At Oregon Tech Wilsonville, students can… At Oregon Tech Portland-Metro, students to the logo in representing the Specifications can… school, and is not intended to The Oregon Tech tagline must be stand alone. While the tagline is an set in Franklin Gothic Book Italics important element of the Oregon (or Oblique). The website must be Tech brand and message, it is not significantly larger, set in Garamond.
Garamond - 36 pt
Franklin Gothic Book Italic - 12 pt Hands-on educationwww.oit.edu for real-world achievement. Addendum
Location Name Transition: Oregon Tech Wilsonville to Oregon Tech Portland-Metro
October 2017
Sample Usage Guidance for Transition from Wilsonville to Portland-Metro
Current Usage New Usage Notes Oregon Tech Wilsonville Oregon Tech Portland-Metro Oregon Tech Wilsonville Campus Oregon Tech Portland-Metro Campus (in Where appropriate, use “in Wilsonville” in Wilsonville) parenthesis after use of Portland-Metro
Degree Programs at Wilsonville Degree Programs at Portland-Metro In some instances it is awkward to just say Campus Portland-Metro without adding campus
Oregon Tech's urban campus is located in Oregon Tech's Portland-Metro campus is Wilsonville, 18 miles from downtown located 15 miles south of downtown, in Portland. The Wilsonville campus is the community of Wilsonville. The designed to provide an industry-focused Portland-Metro campus is designed to educational experience at the heart of provide an industry-focused educational Silicon Forest. experience at the heart of Silicon Forest.
Oregon Institute of Technology serves students Oregon Institute of Technology serves and employers in the Portland metropolitan students and employers by offering area by offering university degree programs at undergraduate and graduate degree the Oregon Tech Wilsonville Campus and the programs at its Portland-Metro Campus (in Willow Creek Center (WCC) in Beaverton. Wilsonville) and at the Willow Creek Center (in Beaverton). An Oregon Tech degree at the Wilsonville An Oregon Tech degree at the Portland- Campus blends theory and real-world practice Metro Campus blends theory and real-world in well-equipped laboratories and project- practice in well-equipped laboratories and based courses. project-based courses. At Oregon Tech Wilsonville, students can… At Oregon Tech Portland-Metro, students can…