ARTS and RESILIENCE STORY LINE Coastal Monmouth Plan

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ARTS and RESILIENCE STORY LINE Coastal Monmouth Plan ARTS & RESILIENCE N.Y.C. Raritan Bay Philadelphia New MONMOUTH COUNTY Jersey NEW JERSEY MONMOUTH COUNTY, NJ • Suburban and rural community in central New Jersey (farmland, small towns, suburban communities) • Culturally distinct from more urbanized Northern NJ and NYC • 471.6 square miles | 625,000 people | 53 towns | 300 to 66,000 people | 0.1 to 62 mi2 • Known for beaches | parks | arts | history | excellent public schools • 27 miles of Atlantic Ocean coastline | 26 miles of coastline along Raritan Bay • Physically defined by ocean, bay, rivers and Navesink Highlands (Mt. Mitchill - 266’) • Definitive ‘beach season’ (Bennies) vs. ‘off- season’ (Locals) vibe • Food & Festival Culture MONMOUTH COUNTY, NJ Gov. Phil Murphy William “Count” Basie Bruce & Jon Tillie Debbie Harry Wendy Williams Danny DeVito T. Thomas Fortune Mary Higgins Clark Kevin Smith Jon Stewart Jack Nicholson THE ARTS SPEAK TO OUR… QUALITY-OF-LIFE CULTURAL & EDUCATIONAL EXPECTATIONS INDIGINOUS CULTURE HEALTHY COMMUNITIES | YOUTH ENGAGEMENT HARNESSING RESTLESS, CREATIVE ENERGY THE JERSEY SHORE LIFESTYLE PRIVATE INVESTMENT | ATTRACTING YOUNGER CREATIVES COMMUNITY | INDIVIDUAL EXPRESSION BEAUTY | INTRIGUE | ENTERTAINMENT THOUGHTS | CONTROVERSIES| SOCIETAL CHALLENGES GREAT COMMUNITIES CREATIVE INDUSTRIES ECONOMY 7,441 jobs $1.9 billion { + } 2,650 self-employed $81.4 million { + } Non-profit NON-PROFIT ARTS/CULTURAL ORGANIZATIONS Total Organizations: 100 Total Revenue Raised: $34.4 million Local Govt. Revenue: $1.3 million* State Govt. Revenue: $1.8 million* 1 Grants Distributed: $1.6 million 27 39 Full time jobs: 730 -1100* 5 Total Salaries Paid: $8.9 million 13 7 * Denotes Arts & Economic Prosperity Calculator, American for the Arts 4 4 ARTS AND RESILIENCE STORY LINE Coastal Monmouth Plan Cultural Arts Plan 2011 2009 2006 2010 2005 MoCo Partnership Formed Hazard “…to establish Coastal Mitigation Monmouth County Plan (HMP) Bayshore (MoCo) as a cultural Region destination of choice!” Strategic *Expand MoCo Plan • Regional Arts Corridor as recommended in the Coastal Monmouth Plan • Tasked with “leveraging the economic power the arts to benefit the entire community” • Rebranding Coastal Monmouth not just as a shore destination, but a destination for the arts to both visitors and residents • Encourage local governments, businesses, and others to become partners • Present and showcase “Stories of the Corridor” • Begin a marketing campaign highlighting the benefits of cultural-business partnerships • A more resilient year round “shore” economy and to attract new business investments into the County • Subcommittee of ……………… RUTGERS Arts Builds Communities MOCO ARTS CORRIDOR….. JUST GOOGLE IT! IMAGINE, ENVISION, CREATE (2013-2017) • Update to the Cultural Arts Plan (2005) • Several goals of the Plan directly tied to planning and economic development • New Goal: Brand Monmouth County as an Arts Destination (MoCo Arts Corridor) • New Goal: Strengthen economic opportunities for artists and arts organizations • Goal: Support and facilitate local community planning for cultural districts and arts facilities • New Goal: Prepare for business interruptions and disaster for Monmouth Arts and arts groups • Policy connection between Monmouth County’s Coastal Monmouth Plan (government) and Monmouth Arts’ Cultural Plan (non-profit) ARTS AND RESILIENCE STORY LINE Coastal Monmouth Plan Creative MoCo Cultural Plan 2011 2009 2006 2010 Art Helps 2005 MoCo Partnership Superstorm Sandy Formed Hazard “…to establish Coastal Monmouth County (MoCo) Mitigation Plan (HMP) Bayshore as a cultural destination of choice!” Region Strategic MATAWAN to MANASQUAN Plan ART HELPS • Response to Superstorm Sandy to use arts to help in the recovery effort • Funded through the New Jersey Recovery Fund • Supported by the Geraldine R. Dodge Foundation, which supported local non- profit organizations working in Sandy affected communities • Expanded efforts to partner with Ocean County Cultural Heritage Commission and their work with Meridian’s Art Therapy Program • Participated in FEMA meetings for cultural groups and Disaster Preparedness workshops • Active member in the Monmouth County Long-Term Recovery Group • Transitioned from response to community healing and conflict resolution • Pass through grant agency for recovery projects under the “Arts Helps” moniker • All MoCo Arts Corridor communities affected ART HELPS *Follow up to Creative Monmouth May 21-22, 2012 http://www.creativenj.org/project/moco-arts-corridor/ CREATIVE MOCO ARTS CORRIDOR www.creativenewjersey.org ARTS AND RESILIENCE STORY LINE Coastal Monmouth Plan Creative MoCo Monmouth County C.E.D.S. 2015 2016 Cultural Plan 2011 2009 2006 2010 Art Helps 2005 Monmouth MoCo County CRS Partnership Superstorm Sandy Assistance Formed Program Hazard “…to establish Coastal Monmouth County (MoCo) Mitigation Plan (HMP) Bayshore as a cultural destination of choice!” Region Strategic MATAWAN to MANASQUAN Plan COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY (C.E.D.S) • U.S. Economic Development Administration Funded • Address losses from Telecommunications, Fort Monmouth, Post-Sandy • Focus on Technology, Health, Visitation Related, Professional/Business • Visitation and Related Industries Finings • Performing Arts companies gained 225 jobs over 10 years plus another 116 by 2022. • Overall, significant employment sector in the county with strong growth • Diverse cultural scene with arts and music, good fit for attracting and retaining younger populations, creative people • Visitation and Related Industries Action Steps • Continue to support MoCo Arts Partnership and promote eastern towns as a unified arts destination • Support development activity in the coastal area that extend year-round interest. MONMOUTH COUNTY MASTER PLAN (2016) Figure 1.2: Monmouth County Master Plan Logo Preservation Whole Focus Community Element Elements Economic Focus Elements Master Plan Elements Distinctive physical and 6.0 ARTS, HISTORIC & intangible assets, practices, ULTURAL ESOURCES rituals, heritage, places, and/or C R evidence held in common significance by a population due to their mutual relationship to …..REVEAL THE STORY ABOUT and association with such PEOPLE OF A PARTICULAR PLACE IN resources. A PARTICULAR TIME ……REPRESENT THE GREAT CONTINUUM OF SUCCESSIVE GENERATIONS THAT REFLECT OUR CUMMULATIVE HISTORY …. A CONTEMPORARY STATEMENT OF OUR CULTURAL FABRIC …. ENDURING CONNECTION TO ONE ANOTHER “No matter what form, they reveal the story about people of a particular place in a particular AN IRREPLACEABLE …. moment of time. They represent the great COMPONENT TO AN ENHANCED continuum in which each successive generation QUALITY-OF-LIFE has an opportunity to leave their physical presence and spiritual essence imbedded in the community they inhabited”. ARTS, HISTORIC & CULTURAL RESOURCES MAP 2016 MASTER PLAN RECOMMENDATIONS & STAKEHOLDER STRATEGIES Recommendation 6.1: Develop a county-based scenic byway system that provides interconnectivity of our arts, cultural, and historic assets. Recommendation 6.2: Develop a geographic information system (GIS)-based, online mapping resource for the Monmouth County Park System’s (MCPS) existing Monmouth County Historic Sites Inventory (HSI). Recommendation 6.3: Continue to provide technical and professional support as a member of the MoCo Partnership and expand the concept to western Monmouth. Recommendation 6.4: Incorporate the Monmouth Arts’ cultural arts plan Imagine, Envision, Create (2012) as a component of the Monmouth County Master Plan. Recommendation 6.5: Respond to requests from our municipal partners for professional and technical assistance in creating cultural asset inventories and in the development of cultural and creative placemaking plans. MASTER PLAN RECOMMENDATIONS & STAKEHOLDER STRATEGIES 1. Encourage those entrusted with the stewardship of important community cultural and historic artifacts and archives to develop specialized hazard mitigation and disaster response plans to protect their collections from irreparable damage. 2. Create awareness that Monmouth Arts is recognized as the county’s primary Arts Responder to help connect the arts community to information, resources, and emergency funding in the aftermath of a disaster. 3. Support art-based community recovery programs that provide a creative outlet for individuals and communities coping with the stress, grief, and emotional strain resulting from disaster. 4. Art organizations collaboratively develop contingency programming for conflict resolution and conflict avoidance for implementation in the wake of disaster. 5. Identify and implement appropriate hazard mitigation protection strategies that protect historic resources without diminishing the historical integrity of the building or structure. ARTS AND RESILIENCE STORY LINE Coastal Monmouth Plan Creative MoCo Monmouth 2018 County 2017 C.E.D.S. 2015 2016 Strategic Cultural Plan Plan 2011 2018-2020 2009 “Official Arts 2006 Responder for Monmouth 2010 County” Art Helps 2005 Monmouth MoCo County CRS Partnership Superstorm Sandy Assistance Formed Program “…to establish Coastal Monmouth County (MoCo) Hazard Bayshore as a cultural destination of Mitigation choice!” Region Plan (HMP) & Update Strategic MATAWAN to MANASQUAN Plan MONMOUTH COUNTY MASTER PLAN (2016) 1. Recognizes Arts, Historic, & Cultural Resources as a primary component of both Economic and Preservation policy. 2. Formal Recommendations, but Stakeholder Strategies cross-reference each element in the plan. 3. Formalizes the MoCo Arts Corridor (Matawan to
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