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Universidade De Sorocaba Pró-Reitoria Academica UNIVERSIDADE DE SOROCABA PRÓ-REITORIA ACADEMICA PROGRAMA DE PÓS-GRADUAÇÃO EM COMUNICAÇÃO E CULTURA Helbert Roger Almeida NARRATIVAS MIDIÁTICAS TELEVISIVAS EVANGÉLICAS: O PROGRAMA 180 GRAUS O PONTO DA VIRADA DA TV NOVO TEMPO Sorocaba/SP 2018 Helbert Roger Almeida NARRATIVAS MIDIÁTICAS TELEVISIVAS EVANGÉLICAS: O PROGRAMA 180 GRAUS O PONTO DA VIRADA DA TV NOVO TEMPO Dissertação apresentada à Banca Examinadora do Programa de Pós-Graduação e Cultura da Universidade de Sorocaba, como exigência parcial para obtenção do título de Mestre em Comunicação e Cultura. Orientadora: Prof.ª Dra.Monica Martinez Sorocaba/SP 2018 Ficha Catalográfica Almeida, Helbert Roger A447n Narrativas midiáticas televisivas evangélicas : o programa 180 Graus O Ponto da Virada da TV Novo Tempo / Helbert Roger Almeida. -- 2018. 234 f. : il. Orientadora: Profa. Dra. Monica Martinez Dissertação (Mestrado em Comunicação e Cultura) - Universidade de Sorocaba, Sorocaba, SP, 2018. 1. Comunicação de massa em religião. 2. Comunicação – Aspectos religiosos. 3. Televisão na religião. 4. Religião. I. Martinez, Monica, orient. II. Universidade de Sorocaba. III. Título. Helbert Roger Almeida NARRATIVAS MIDIÁTICAS TELEVISIVAS EVANGÉLICAS: O PROGRAMA 180 GRAUS O PONTO DA VIRADA DA TV NOVO TEMPO Dissertação aprovada como requisito parcial para obtenção do grau de Mestre no Programa de Pós-Graduação em Comunicação e Cultura da Universidade de Sorocaba. Aprovado em ___/___/____. BANCA EXAMINADORA: ___________________________________________________ Profa. Dra. Monica Martinez Universidade de Sorocaba ___________________________________________________ Prof. Dr. Jorge Miklos Universidade Paulista ____________________________________________________ Profa. Dra. Míriam Cristina Carlos Silva Universidade de Sorocaba Dedico este trabalho a Deus, a quem sirvo, para quem vivo e cujo propósito busco cumprir plenamente em minha vida. AGRADECIMENTOS A Deus, doador da vida e responsável por minha existência, o Herói da minha vida. A minha querida esposa, Lucijane, companheira de jornada, amiga de todas as horas e que conhece todos os meus sonhos. Aos meus filhos, Helbert Igor e Victor Hugo, a quem anseio deixar meu exemplo e legado, que me ensinam todos os dias a buscar o crescimento em todos os aspectos da minha vida. Aos meus pais, Vicente Agostinho (em memória) e Maria da Piedade, que contribuíram para minha formação cultural, moral e religiosa, pavimentando o caminho, em muitos momentos tão tênue, deixando-o mais fácil de ser trilhado. Meus pais foram os meus mentores na jornada. Foram eles que me ensinaram os primeiros passos. São mestres da sabedoria, título raramente alcançado com sucesso hoje em dia. A minha orientadora, Professora Dra. Monica Martinez, que acreditou neste projeto e sempre me incentivou a narrar aquilo que estava dentro de mim e que deveria revelar aos outros. Pelo seu respeito e sensibilidade nos momentos de orientação e qualificação, deixando-me à vontade para expor o que pensava. Sua humanidade me surpreendeu. Obrigado por me mostrar caminhos que facilitaram minha caminhada em todo o processo. Tenho a honra de tê-la como minha mentora no universo acadêmico. Seu trabalho não será em vão. Altamente competente, geradora de novas ideias na mente de seus discípulos, estimuladora de novas criações e incentivadora de novos ingressantes na jornada dos heróis. A Professora Dra. Miriam Cristina Carlos Silva, pela arte de inspirar e por sua cortesia. Por permitir-me ter acesso aos seus conhecimentos. Sua prestatividade e acessibilidade são encantadoras. Ao Professor Dr. Jorge Miklos, referência não só na academia, demonstrado por sua capacidade intelectual e conhecimento no campo da mídia e religião, mas por sua natureza religiosa que o permite ser um condutor do Sagrado, tanto em palavras como em atos. Sinto-me honrado por tê-lo como parte de minha história. Ao Professor Dr. Paulo Celso da Silva, que apresentou as teorias, permitindo- me perceber espaços de comunicabilidade no campo das mídias. Ao Professor Felipe Tavares Paes Lopes, por me orientar no planejamento de pesquisa. Às secretárias, Daniela Rosa e Claudia Neris, pelo apoio e assistência quando precisei. Finalmente, mas não menos importante, aos meus colegas do Mestrado em Comunicação e Cultura na Universidade de Sorocaba. Pela companhia e amizade formadas em sala de aula, foram momentos de grande aprendizado, especialmente, por nossas diferenças. Levo comigo um pouco da experiência de cada um. Ter compartilhado com vocês minha experiência de vida e receber a reciprocidade de vocês foi um precioso tesouro, incalculável. RESUMO ALMEIDA, H. R. Narrativas midiáticas televisivas evangélicas: o programa 180 Graus O Ponto da Virada da TV Novo Tempo. 234f. Dissertação (Mestrado em ComuniCação e Cultura). Programa de Pós-Graduação em ComuniCação e Cultura da Universidade de SoroCaba. SoroCaba: 2018. Esta pesquisa inscreve-se no território da Comunicação, na interface entre mídia e religião. Interessa-nos como objeto de estudo, as narrativas produzidas no programa de entrevistas 180 Graus O Ponto da Virada, da TV Novo Tempo. O objetivo geral consiste em verificar o que as narrativas dizem; o que elas reproduzem? São objetivos específicos descobrir se o programa recebe influência da midiatização da religião, se as narrativas reproduzem um substrato ideológico e doutrinário, se há correlação entre o sagrado/profano e mídia/religião, além de investigar se há uma relação entre a Jornada do Herói, de Campbell, e a conversão cristã, na busca pelo ponto central e o momento crucial nas histórias de vida do novo converso. Esta pesquisa se torna relevante porque cada vez mais percebemos as interferências midiáticas no cenário religioso. Não é mais possível estudar comunicação no Brasil sem considerar os processos comunicacionais da religião e como ela interage com a mídia. Metodologicamente, dois caminhos são trilhados: O primeiro, trilhou por teorias, pertinentes ao tema na busca de compreensão do cenário religioso atual e as implicações da midiatização da religião. Ancorados na esteira de teóricos que abordam a questão do sagrado-profano e do impacto da modernidade na religião, pudemos adentrar na outra faceta do trabalho de pesquisa exploratória: a compreensão da estrutura narrativa mítica da Jornada do Herói e o monomito campbelliano. O segundo caminho construído na pesquisa, foi a análise de conteúdo com foco em um estudo subjetivo e qualitativo. Procurou-se analisar seis programas levados ao ar entre os anos 2012 e 2017, no canal do programa no YouTube, além de entrevista realizada com Creriane Lima apresentadora do referido programa. Palavras-chave: Mídia e Religião. Midiatização da Religião. Jornada do Herói. TV Novo Tempo. Programa 180 Graus O Ponto da Virada. ABSTRACT ALMEIDA, H. R. Evangelical television media narratives: the program ‘180 Degrees The Turning’ point of TV Novo Tempo. 234f. Dissertation (Master in CommuniCation and Culture). Postgraduate Program in CommuniCation and Culture of the University of SoroCaba. SoroCaba: 2018. This research is inscribed in territory of communication, at the interface between media and religion. We are interested in study of the narratives produced in the program of interviews 180 Graus O Ponto da Virada, of the TV Novo Tempo. The overall goal is to Check what the narratives say, what do they reproduce? The specific objectives are to find out if the program is influenced by the mediatization of religion, if the narratives reproduce an ideological and doctrinal substratum, if there is a correlation between the sacred and the profane, between media and religion, besides investigating if there is a relation between the Campbell’s Hero’s journey and and Christian conversion, in search of the central point and the turning point in the new convert's life stories.This research becomes relevant because we more and more perceive the media interference in the religious scenario. It is no longer possible to study communication in Brazil without considering the communicational processes of religion and how it interacts with the media. Methodologically, two paths are traced: The first one was guided by theories pertinent to the theme in the search for an understanding of the religious scenario nowadays and the implications of the mediatization of religion. AnChored in the wake of theorists who approaCh the question of the sacred / profane and the impact of modernity on religion, we were able to enter into the other facet of the exploratory research work: the understanding of the mythical narrative structure of the hero's journey and the Campbellian monomyth. The second path built in the research was content analysis focused on a subjective and qualitative study. We tried to analyze six programs taken to air between 2012 and 2017, in the Channel of the program on YouTube, in addition to an interview with Creriane Lima presenter of mentioned program. Keywords: Media and Religion. Mediatization of Religion. Hero's Journey. New Time TV. Program 180 Degrees The Turning Point. SUMÁRIO 1 INTRODUÇÃO __________________________________________________ 10 2 AS IMBRICAÇÕES ENTRE MÍDIA, RELIGIÃO E SOCIEDADE ___________ 21 2.1 Midiatização e seus efeitos _______________________________________ 21 2.2 Religare: aspectos sociais e antropológicos em comunicação ____________ 24 2.3 Mídia e Religião: campo híbrido ___________________________________ 26 2.4 Impacto da modernidade _________________________________________ 29 2.5 Trânsitos religiosos e a imagem ___________________________________ 34 2.6
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